Lenny Howlett: Fake Urban Kits, £490k Cullinans & Why Land Rover Wants to Shut Us Down
Cars & Money · Jun 24, 2026
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Car
Ferrari Luce
The podcast mentions the Ferrari Luce as a name in a discussion about looks. They’re basically asking whether it could be made to look good. There aren’t details here about how it drives or what it’s like to own.
Term
Bailey Dump Valves
A dump valve is a part used on turbo cars that releases pressure when you lift off the gas. People often add them for the distinctive sound and the “turbo” feel.
Brand
Nova Dose body kits
A body kit is aftermarket bodywork that changes how a car looks. Nova Dose is one of the brands people used back then for that kind of styling.
Brand
Iris Turbos
This refers to a turbo-related brand people used for upgrades. A turbo upgrade is one of the classic ways to try to make a car feel faster.
Car
Chevrolet Nova
The Nova is a car model from Chevrolet that people often modify. In the podcast, they mention it in the context of customizing it with aftermarket parts like body kits and exhaust changes. It’s basically talking about a modified Nova culture.
Car
BMW M3
The BMW M3 is BMW’s high-performance version of the 3 Series. It’s a well-known enthusiast car, and people often see it as a big step up from normal cars.
Topic
Max Power Fast Car days
He’s talking about the earlier era when car magazines and fans focused on flashy, budget-style modifications. He’s saying today’s mods are more aimed at expensive luxury cars.
Concept
modified cars
A “modified car” is a car that’s been changed from how it left the factory. People do it for looks or to make it feel different to drive. Here, they’re saying the luxury market is paying attention to mods more than it used to.
Concept
urban
Here, “urban” isn’t a normal car category—it sounds like a specific custom look or kit brand. They’re saying real “urban” builds are better made than cheaper knockoffs, even if they look similar.
Term
knockoff kits
Knockoff kits are fake add-on parts that copy the look of a more expensive upgrade. The goal is usually to make the car look premium without paying for the real thing.
Car
G-Class Gwagons
The G-Class is a luxury off-road vehicle with a very recognizable boxy shape. The podcast talks about people buying kits and making copies or look-alikes of the popular modified G-wagon style. It’s mainly about how big the market is for those custom appearances.
Car
Saab 900
The Saab 900 is an older Saab model that car fans still talk about. In the podcast, they mention it in connection with rare or limited versions. The main point is that some 900 variants are uncommon.
Term
wheel cover
A wheel cover is an exterior trim piece that sits over the wheel to change its appearance. In the segment, the hosts list wheel-related cosmetic parts (like wheel covers) as examples of “urban” styling that can be added without changing the Defender’s true spec.
Term
spoiler
A spoiler is a raised piece on the back of a car. It can be for looks and airflow, and here it’s being used as an example of styling that can be added to mislead buyers.
Term
carbon kits
A “carbon kit” is a set of custom parts for a car that uses carbon fiber to change the look. Here, they’re talking about carbon-fiber upgrades for luxury SUVs and trying to stop knockoffs.
Car
Defender 90
The Defender 90 is a compact Land Rover known for its tough, boxy style. Here, they’re describing a very extreme custom job: turning it into a convertible by removing the roof.
Term
convertible
A convertible is a car where the roof can be taken off or folded down. In this case, they’re making a convertible out of a Defender 90, which is a big modification.
Company
Heritage Customs
Heritage Customs is a specialist company that helped with the custom conversion. For projects like turning a hardtop into a convertible, you usually need a shop that can do the fabrication work.
Place
Monaco
Monaco is a famous luxury place where a lot of wealthy people and celebrities gather. The host is saying their unusual convertible got a lot of attention there because it’s rare compared with the usual supercars.
Car
Rolls Royce Cullinan
The Rolls-Royce Cullinan is a very expensive luxury SUV. Here, they’re discussing how someone can make it look more “street/urban” by adding carbon-fiber styling and bigger wheels.
Term
24 inch forged wheels
Forged wheels are wheels made in a way that can make them tougher and sometimes lighter than cheaper wheel types. “24 inch” just means the wheel is very large, which changes the car’s stance and look.
Term
one of one
“One of one” means it’s a unique custom—there isn’t another car exactly like it. It’s usually used when the styling or parts are made specifically for that vehicle.
Place
Northampton
Northampton is a place in the UK. The speaker is saying the carbon parts are made there, close to where they’re designed.
Term
visible carbon
“Visible carbon” means carbon-fiber parts where you can actually see the carbon weave. It’s often used to make the car look more high-end and sporty.
Brand
Brabham
Brabham is mentioned as another company doing expensive car customization. The host is basically saying their pricing is lower than Brabham’s for the kind of upgrade being discussed.
Brand
Mansory
Mansory is a company that modifies cars for a very flashy, expensive look. They’re known for big visual changes, and the host is comparing how much their upgrades cost versus others.
Term
OEM plus
“OEM plus” means you modify a car in a way that still looks factory-like. It’s meant to look slightly upgraded, not like a wild, over-the-top custom build.
Term
replica kits
A “replica kit” is an add-on set that copies the look of a different car styling brand. It’s usually about appearance—like body panels and wheels—rather than making the car faster.
Term
full conversions
“Full conversions” means they’re not just doing small tweaks—they’re turning the car into a fully customized version. In this case, it’s about converting Defenders with chosen interior and exterior upgrades.
Term
bespoke
“Bespoke” means made to order for a specific person. Here, it means the shop can build a Defender to the customer’s exact preferences.
Part
side steps
Side steps are the bars you step on to get into the car more easily. They’re a common add-on on taller SUVs, and they also change the vehicle’s style.
Part
light bar
A light bar is an extra strip of bright lights added to the front of a vehicle. People use them for better visibility, but rules can be strict about using them on public roads.
Concept
road rage
Road rage means getting angry and driving aggressively toward other people. Here it’s used as a joke about how flashy lights can make other drivers react badly.
Term
laser lights
“Laser lights” are headlights that use a laser to make the light. They can be very bright, so some setups aren’t allowed on public roads.
Part
mud flaps
“Mud flaps” are the rubber/plastic flaps behind the wheels. They help stop mud and spray from being kicked up onto the road and other cars.
Term
wide body kit
A “wide body kit” is aftermarket body panels that make the car look wider. People do it for style and sometimes to fit bigger wheels, but it can also create fitment and legal issues.
Term
wide track
“Wide track” means increasing the distance between the left and right wheels on an axle. When you widen the track, you typically need matching fender/arch modifications so the tires don’t rub and the look stays cohesive.
Term
lower canals
“Lower canals” sounds like the lower trim/side channels that connect the wide-arch look to the rest of the body kit. The point is that the parts are designed to work together visually.
Term
DRLs
DRLs are the lights that turn on in the daytime to help other drivers see you. Here, the speaker is saying the front-end styling needs to match the rest of the kit.
Term
side vents
“Side vents” are vent-shaped openings on the car’s sides. They’re often added as part of a body kit so the whole look matches.
Term
top vents
“Top vents” are openings or vent-shaped panels on the upper part of the body. In a kit, they’re often added to make the styling look complete.
Concept
full specs
“Full specs” means the car has all the options or all the parts included, not just a basic version. The speaker is saying it costs extra but makes the finished look right.
Concept
sold a cut
“Sold a cut” sounds like they’re talking about getting a share of the money when a customer buys something. The next line suggests it’s about commission from referrals.
Term
22 inch wheels
That means the wheels are 22 inches across. Bigger wheels can make the car look more aggressive, but they can also make the ride feel a bit firmer.
Car
2014 Range Rover Sport
They mention a 2014 Range Rover Sport, which is a luxury SUV from Land Rover. They’re using it to say they were an early customer of a program related to customizing or selling these cars.
Brand
Vossen wheels
Vossen makes aftermarket wheels—fancy rims you put on a car instead of the factory ones. The point here is that these wheels are expensive and part of the car’s style.
Concept
off the shelf kits
“Off the shelf kits” are ready-made car parts you buy as a package. They’re not custom-built for one specific vehicle, unlike the custom parts Urban started designing.
Company
AC Schnitzel
AC Schnitzer is a company that makes aftermarket car parts. Here, they’re referenced as a supplier of ready-made kits that were used before Urban started designing its own pieces.
Brand
Cosworth
Cosworth is a well-known performance brand in motorsport and engines. Mentioning “Cosworth” here suggests the Range Rover Sport build had serious performance engineering behind it.
Term
aero kit
An aero kit is a set of add-on body parts meant to change how air flows around a car. People use them to make the car look more aggressive and, sometimes, to help it stick better at speed.
Part
rear diffus
A rear diffuser is a shape under the back of the car. It’s designed to help air leave the underside in a way that can make the car feel more planted at speed.
Part
side skirts
Side skirts are the long panels along the bottom of the car’s doors. They can help air flow better underneath the car, which can improve stability.
Term
finance
“Finance” means you pay for the car in monthly payments instead of all at once. Even if the monthly payment seems reasonable, interest can add a lot to what you end up paying overall.
Car
Mazda Mx5
The Mazda MX-5 is a small, fun roadster that’s built to feel nimble and easy to drive. Here, the host brings it up to compare paying cash versus paying monthly.
Car
Ford Flex
The Ford Flex is a crossover vehicle with a very unusual, boxy shape. It’s known for having a roomy interior. The podcast mentions it as a car that stands out visually.
Car
Volkswagen Golf Gti
The Golf GTI is a sporty version of the Volkswagen Golf—more power and a more performance-oriented setup than a regular Golf. The host is using it as an example of a car bought with monthly payments.
Term
interest rate
The interest rate is the extra cost you pay for borrowing money. The host is saying that if the interest rate is high (like 12%), financing can stop being a good deal.
Term
PCP
PCP is a way to finance a car with monthly payments for a few years. After that, you can usually hand the car back, trade it in, or pay a final big payment to keep it. The interest rate affects how expensive it ends up.
Term
depreciation curve
A “depreciation curve” is how much a car’s value goes down over time. The point is that after a few years, the biggest drop is often already happened, so the car may cost less than when it was new.
Concept
monthly payment in a fixed cost
They’re saying that if you finance a car, you get a set monthly payment. That payment is predictable like rent or a bill, but it can feel stressful if your spending gets higher in other areas.
Car
BMW 140i
The BMW 140i is a specific BMW model in the 1 Series lineup. It’s known for being a fun, quick, turbocharged car that’s still practical enough for daily driving.
Concept
two or three grand car
They mean a really cheap used car—something you might pay only a couple thousand pounds for. The point is that the person wants something nicer than that kind of budget car.
Term
high depreciating car
Depreciation means the car’s value drops over time. If it drops fast, the car can be worth less than what you still owe on the finance.
Car
Fiesta XR2i
The Ford Fiesta XR2i is a sporty version of the regular Fiesta. The host is talking about how exciting it felt to earn and buy their first car back in the late 1990s.
Car
Lamborghini Huracan
The Huracán is a Lamborghini supercar. The podcast talks about putting money down and paying monthly for one, showing it’s a serious financial commitment. It’s mentioned in the context of how the purchase was financed.
Car
Lamborghini Diablo
The Lamborghini Diablo is an older Lamborghini supercar that became famous in the 1990s. A lot of people remember it as a “poster car” because it was so rare you mostly saw it in pictures, not on the street.
Concept
social media has made things so normal
They’re basically saying that social media makes expensive stuff look common. When everyone posts the same kind of luxury, it feels less special and less exciting.
Car
Lamborghini Aventador SV
The Lamborghini Aventador SV is a very expensive, very fast supercar with a big V12 engine. It’s the kind of car people notice, so it can turn into a “look at my car” thing online.
Brand
Rolex
Rolex is a famous luxury watch brand. The speaker is saying that when everyone shows off expensive items online, they stop feeling rare or impressive.
Term
carbon bonnet
A carbon bonnet is a hood made from carbon fiber. People choose it because it can look high-end and may be lighter than a regular metal hood.
Concept
car row seat conversions
“Row seat conversions” refers to custom reconfiguration of a vehicle’s seating layout—often changing how many seats there are, how they fold, or how they’re arranged. In luxury SUV builds, this is typically done to create a more limousine-like cabin or better access to rear seating.
Term
starlight roof lining
A starlight roof lining is an interior feature that makes the roof look like it has tiny lights, like stars in the night sky. It’s a luxury upgrade meant to look and feel special.
Brand
Mansoury
Mansory is a company that customizes luxury cars with very expensive upgrades. Here they’re saying the kit alone can cost around half a million pounds.
Term
G800
“G800” is a name Brabus uses for a very extreme version of the G-Wagon. It generally means it’s been tuned to be much more powerful than a normal one.
Concept
brand tax
“Brand tax” means paying extra just because a well-known name is attached to the product. The host is saying the Brabus name makes the kit cost more.
Part
carbon bumpers
Carbon bumpers are aftermarket front or rear bumper components made from carbon fiber. They’re often used in appearance-focused kits because carbon fiber can look distinctive and “premium,” even if the main goal is styling rather than performance.
Part
carbon arches
Carbon arches are carbon-fiber pieces around the wheel area. They’re used to change the shape and look of the fenders, often as part of a body kit.
Concept
fake Brabus cars
“Fake Brabus cars” means cars that look like they have Brabus upgrades, but don’t actually use the real Brabus parts or official work. The host says this look is popular in LA because people want the style.
Term
suicide doors
Suicide doors are doors that open in a different way than normal doors, usually hinged at the back. They’re often used for a flashy, custom look on modified cars.
Term
VAT
VAT is a tax the government adds to the price of goods and services. The host is basically saying the tax portion can be huge—so the final bill can jump a lot.
Term
warranty
A warranty is a guarantee that if something breaks for a certain time, the manufacturer may pay to fix it. The host is asking whether custom body work could cause the dealer to deny or limit coverage.
Term
23 inch wheels
“23 inch wheels” means the wheel is pretty large. Changing wheel size can sometimes cause problems with how the car’s systems work, and the host claims it can even affect the radio signal.
Term
DAB radio
DAB radio is the digital version of radio broadcasting. The host is saying that after fitting big wheels, the car’s DAB radio stopped working, and dealers blamed the wheel change.
Brand
JLR
JLR is short for Jaguar Land Rover, the maker of Land Rover and Jaguar cars. The host is talking about how people online judge JLR cars as unreliable based on stories they see on social media.
Concept
Google reviews
“Google reviews” is used here as an example of how online feedback can be biased. If something goes wrong, people are more likely to complain publicly, so the negative stories can dominate.
Car
Toyota A90
The Supra is a sports car made by Toyota. It’s built for fast driving and is popular with car enthusiasts. In the podcast, it’s mentioned because of a viral moment at a driving event.
Term
courtesy car
A courtesy car is a loaner vehicle the garage gives you while your car is in for repairs. The speaker is complaining that they didn’t get one.
Concept
ownership experience
“Ownership experience” means what it’s like to actually live with the car over time. The speaker is saying the repair process and lack of good help made it frustrating.
Term
steel brakes
They mean the car’s brakes are made with steel parts. Steel brakes are common and usually cheaper than high-end brake materials.
Brand
Audi
Audi is the car brand mentioned here. They’re being used to point to which manufacturer the parts/service is tied to.
Car
G8 BMW 3 Series
This is a BMW 3 Series—BMW’s popular mid-size car line. The host is saying they had an early version of that generation and a mirror part didn’t work, so they had to wait a long time for a replacement.
Car
E-class coup
This is a Mercedes E-Class, and “coupé” means a two-door version. They’re just mentioning it as another car they’ve had, not really going into what’s special about it here.
Term
D250
D250 is a name Land Rover uses for a particular diesel engine/trim level. It generally tells you which power version you’re getting, and the speaker is comparing it to other diesel options.
Term
brake horsepower
Brake horsepower is a way of measuring how much power an engine makes. It’s measured in a test and it helps explain how strong the vehicle is for tasks like towing.
Term
towing a two and a half tonne, three tonne trailer
Towing weight is how heavy a trailer a vehicle can pull. The speaker says they were towing something around 2.5 to 3 tonnes, which is a big load and helps explain the stress on the vehicle.
Term
D300
D300 is a different diesel version name from Land Rover. It usually means a higher-power 3.0-liter diesel than the lower-number option, and the speaker is comparing the two.
Term
three-liter engine
A three-liter engine means the engine is around 3.0 liters in size. The speaker is saying the different Defender diesel versions are basically the same engine family, just tuned to different power levels.
Term
satin up screen
This sounds like the car’s center touchscreen—the display you use for things like music and navigation.
Concept
commercial
“Commercial” here means a version/spec meant more for business use. It may focus less on fancy extras and more on practical stuff.
Concept
built to tow
“Built to tow” means the car is designed to pull trailers safely and repeatedly. In this discussion, they’re saying if you pick the wrong engine, the car may tow at first but can wear out or fail when you keep using it hard.
LIVE
The customer is always right until they're wrong.
We cornered the Defender Market.
We were the first to modify the L663 Defender.
Land Rover would stop you if they could.
Oh, 100% he said he wanted to put all aftermarket tuners out of business.
There is a massive market for these knockoff kits.
Look at the Bravers rocket.
You know, I think they only made 10 of those.
It was two in Bradford.
Stevie Wonder could have seen it was a fake.
McLaren's when they started catching fire, you had five or six, which is five or six too many.
Things go wrong sometimes.
Sometimes your internet cuts out at your house.
You're not on the phone. Do Elon Musk call Nimok?
Howdy told us.
It's Ford and Deception.
You get arrested for that.
I think that's pretty bad, actually.
It's borderline theft.
Yeah.
Could Urban make the Ferrari luce look good?
We can make anything look good.
Oh, yeah.
I just don't know what they're thinking.
Which one car screams that someone's trying too hard?
I call that a f***ing great question.
Lenny, do you call what you do upgrades?
Modifications.
What would you call it?
Both.
I mean, we are upgrading the car.
Depending on what some people think, I mean, we think that we're upgrading it.
They are modifications.
It's the new generation of modifications.
I mean, I grew up in the era of late 90s, early 2000s, where it was
Nova Dose body kits and Bailey Dump Valves and Iris Turbos.
And Cole never lived through this because I think I remember him saying his first car at 15 was a BMW M3.
So he had it nice.
We had completely stock one.
No modifications.
We had Mark III fiestas and to lower them, we had to cut the springs.
But nowadays, with us and Mansory and Brabus, we're bringing modifications into the luxury sector
rather than the old Max Power Fast Car days.
But I found that the type of people that are buying our modified cars are the people in their late teens and early 20s
who had the Nova SRs and the Fiesta RS Turbos and stuff.
It's just moved on, moved on with money and moved on with time.
Splits people's opinions.
It does.
It does.
I mean, I've been doing this now for 10 years.
And I remember when we first started People Like Yourselves, the Hartley Dynasty and your,
you know, your, I wouldn't say competitors, but the people in the same industry as you,
you know, the luxury car sector and the super car sales, they weren't that interested in modified cars.
But now that corner has completely turned.
I mean, you've got modified cars.
Yeah, or my cars.
Yeah, or my personal cars.
You're a big urban customer.
Yeah, big urban customer.
So how many urbans have you had?
Defender-wise, four.
Wow.
I mean, we cornered the Defender market.
We were the first to modify the L663 Defender.
I mean, urban started with the old style Defender, but we, you know, we got straight on it when the new shape came out.
And we're the market leaders.
Everyone else has copied us since.
And there's plenty of upgrades that look the same as urban, but, you know,
my Rolex says the same time as I say, but people want the brand, you know, and that's,
and people like Cole, you'd rather go for an urban than something that's a white label or looks like an urban because there is a value to it.
What is the difference then between an urban and imitation urban quality, quality and the brand?
Again, you know, they look the same, but they're not the same.
Ours are fitted better. The quality is better.
And you could get cheaper.
We know that we're a premium, a premium price, but we're also a premium product.
See, it's a big thing at the minute with, and obviously Lenny would have seen it with urban,
but I know Mansoury see it.
We touched on it with Karush and, you know, Constantine with Brabus.
Like there is a massive market for these knockoff kits.
Huge. I mean, Brabus especially, I mean, I think if you were to drive around LA and you saw 10 Brabus G-wagons,
I'd say easily six or seven of them were.
Same in London.
But look at the Brabus, is it the Brabus Rocket, the 900s?
You know, I think they only made 10 of those. There was two in Bradford.
So you know that there's a lot of...
Do you think they're the legit ones, do you?
Well, who knows?
Too legit to quit.
But look, if you're anything like me, I mean, you know, I like a designer pair of trainers,
not only ever buy real, but you know, there are people out there that want to, you know,
save on costs and they want to look, you know, look like they're rich, premium.
So you think it's like buying a fake Rolex?
Yeah, I genuinely do.
Let me make it worse.
Come on, then.
Dealers are doing it and selling cars with urban kits, and they're not urban kits.
So what? Dealers are intentionally putting fake urban kits.
I think they're buying the cars from the customers.
Well, I'd like to think they're not intentionally doing it.
I think they're buying cars from the customers, as I've got an urban defender,
and it kind of looks-ish, the same.
And they don't know the difference, and they're marketing it and selling it to an end user
as an urban defender with a premium, because urban is a premium.
And we've talked about it before, and we've said, like, they said, by the way, Carl, you know,
such and such is Cullinan that they've got for sale.
We didn't do that.
Yeah, we do. We do ask people to-
Is that going on a bit, then?
Yeah, but before, I say it every week on our Urban YouTube channel, I say every week,
if you're looking at a defender that's been advertised as an urban,
feel free to contact us first, because we'll have to know the reds, the chassis,
or we can just tell by eye.
I think a lot of the dealers, you know, whether they've been truthful or not,
I've spoken to a couple of them, and I said, look, what's going on?
You're advertising a defender down as an urban?
It's not. It's got an urban set of wheels and an urban wheel cover, but the arches,
the roof light bar, the spoiler, the vents, everything else is non-urban.
But some of them are quite clever in the way that they advertise them.
They just put modified Defender.
But when it's got urban across the bonnet, if I go to Next and buy a Jumper,
and then put a Stone Island badge on it, it doesn't make it a Stone Island Jumper.
You know, that's the way I look at it.
And it is really frustrating.
You know, we're quite lucky.
I mean, I do feel for Mansour in Brabha's.
We're quite lucky with the carbon stuff that no one's really got hold of that yet.
We're very strict on who we send kits out to internationally.
They only go to authorised fitters and dealers like Platinum Group in LA,
who did Kim Kardashian's Range Rover.
We send it directly to them.
We know exactly who it's going on.
And touch wood, no one's got hold of our Cullinan kit, OOSSE kit yet,
both the Range Rover carbon kits.
So they haven't been copied just yet, but we know it's coming.
But that's how you have to evolve.
And that's where you redesign and do facelifts and just try and keep it safe.
So I'll come back to all those cars you mentioned in a moment.
But what's the most extreme upgrade you've ever done on a car?
I don't know if you've seen recently, we chopped the roof off of Defender 90.
We built a convertible with help from a company in Holland called Heritage Customs.
Chopping the roof off an 80 grand car is pretty extreme.
We took that to Monaco and we were driving around and that got a lot of attention.
I mean, in Monaco, when you see Bigatti, Chiron's and Koenig's eggs and Pagani's and stuff,
and then you've got a you're the only one with a Defender convertible.
That's pretty cool.
How much did that cost to?
All in all, I think that car with the car, the conversion, the urban bit,
the leather interior, all in all, I think it was about 170, 180 grand.
But you know, our seriously Rolls Royce Cullinan kit is I think is quite extreme to take a
How much is that?
400 grand Rolls Royce Cullinan and put the 90 grand carbon kit on it with 24 inch forged wheels.
But okay, stop there.
Would you urbanify your Cullinan?
It is.
Is it?
Yeah.
It's an urban.
Yeah.
I didn't even know that.
It's actually you'll know this.
Well, obviously you will know it.
You'll confirm it.
That kit's supposed to be a one of one.
I think it's got extra carbon on it.
So this is what this is Alex is on.
Yeah, yeah, yeah.
Yeah, no, so this had to have got.
Yeah.
Yeah.
So because our, you know, we're very proud of our kits because they're manufactured in the UK.
You know, they're designed in the UK.
They're manufactured 20 miles down the road in Northampton.
So we we're able to find line paint and expose even more carbon.
So Cole's one where it's a one off.
I think it's around the rear arches.
You've got extra visible carbon.
So we can we can do all that.
So yeah, yours is a real nice one.
I remember the car.
So a 400 grand car 90 grand is what you pay on top for the urban kit on it.
And is that your most expensive kit?
That's the most expensive kit.
And look, we're still, you know, we're still probably cheaper than Brabham's and cheaper than
Mansory Mansory do a lot more.
And I've I've been in this game now for 10 years and I've never understood,
you know, of course we have competitors, but I've never understood animosity between
competitors because I massively respect what Mansory do.
You know, I looked around their stand at top marks and it's incredible, you know,
and the same with Brabham.
So what Constantine does is amazing, you know, the yachts and the, you know,
the the G wagons that they do the speed boats and that new one of one coop that they do.
Yeah.
You know, I've got absolutely nothing but respect for those guys.
And we look at them and think, well, we need to be at that level.
You know, we've only been going for 12 years now and they've been going for, I think maybe 30.
But I've never understood, you know, just because they're a competitor, you know,
I'm not going to sit here and say, I don't really like what they do.
What they do is incredible.
Do you get the same level of hate that Mansory get?
I mean, we interviewed him on the show and the comments.
The comments.
You do you do on your cullinans.
Yeah, we do.
That's a split opinion on because it's a 400 grand car.
It's a Rolls Royce.
It's Rolls Royce.
And you know, you've got the die hard Rolls Royce, you know,
Rolls Royce is beautiful from the factory and you've got Nigel and Colin who are in their 60s,
you know, hand finishing these beautiful cars.
And then you get people like us to tear them apart and put a load of carbon fiber.
Put some white arches on, put spaces on any 24s.
But you know, when we exhibit at Goodwood, we have some of the guys from Rolls Royce come
around and they say out of all the the the kits, I mean, you know, I've got to say,
Mansory is amazing, but it's quite wild.
Our styling is very much OEM plus, which means that it looks like it's modified,
but it's not it's not too over the top.
I'd like to think you could put it in a Rolls Royce showroom and people think it's some kind
of special edition or something like that.
But you get a fair bit of hate for that for their Rolls Royce.
It's just split opinions.
It's split opinions.
It's love and hate.
No one has a split.
No one has a split opinion on an urban defender.
No one goes, oh, well, you've ruined that car.
Never.
Because they land Rover now, land Rover make an identical kit.
Really?
Two urban.
Well, they don't.
They put replica kits on.
Well, there you go.
But what I'm saying is the wheels are the same.
They make their own car look like an urban.
Exactly.
That you must feel good about that.
It's a massive compliment to Simon, who designed the founder of Urban,
who designed the Defender kit, because, like I say, we absolutely cornered that market.
And it is a compliment.
But yeah, I mean, when it comes to Rolls Royces, it is just subjective.
Some people think that some things should be left alone.
I suppose it's like putting a set of 34Fs on a supermodel.
Do you know what I mean?
It's not, you know, just a bum.
I thought when you were halfway through that, when you said a set of 34Fs,
I was thinking, is that a kind of wheel?
Yeah, I was going to say, you know, that's a code word for the new set of Boston.
You've got this beautiful sleek supermodel and you put some bolt-ons on.
But it's a very popular car.
Sorry, is there something wrong with this?
Considering the price, you know, we're still doing 789 cars a year,
you know, which is amazing for, I mean, we're doing,
we're probably doing 30 to 40, it depends on the month.
Obviously the car number at the price point, we're not going to do that many.
So the nine cars a year, that was Rolls Royces.
That's the car number you're doing.
It's just car numbers.
We nearly at one a month.
Yeah, easy.
And how many defenders did you say?
Probably about 30 to 40.
Maybe sometimes 50 in a month.
Yeah.
Yeah.
And that's full conversions with lever interiors and just wheel size, step spoiler.
You know, it does, it does depend on how far someone wants to go with.
Do you do bespoke ones then?
Yeah.
Customs can come in at whatever they want.
So someone can come to us.
Defenders mostly because that's what we do.
But if someone had an idea of a defender, we can build them pretty much whatever they
would do.
Mate, I come here one day in 2000.
You came here one day.
Yeah, whatever.
I fucking love it.
Oh, good.
So people in the comments are loving this now.
They love it when they correct you.
I'm sorry, I'm illiterate.
What do you want me to do?
Um, so, um, I had the pleasure of Lenny's company one day.
And, and, and...
It's always a pleasure.
Let's face it.
And I, I came to have a set of wheels, some side steps and a rear spoiler.
That was it.
I, I, I...
On a defender.
On a defender.
I had two commercial defenders.
They looked dead boggo because, you know, they just, they were for towing and like,
but I thought, ah, they need something.
You know, need a set of wheels.
I didn't want the light bar because I'm going to affect your cell of light bars now.
But you can't use the light bar on the road because you can.
They're great for road rage.
Yeah.
Really, for, they're so bright.
So it's illegal to use it on the road.
It's illegal to use it on the road.
Yeah, they're too bright.
Um, and they are bright.
Why don't you have a setting?
Turn them down.
They're laser lights.
Make this thing is like, it's like a prison light.
Great light.
Great for road rage, hair coursing, like, you know, lighting up a whole field.
But also, I think they make a lot of wind noise.
Yeah.
I mean, if you're doing a lot of miles at 78 mile an hour all day on the motorway,
they're probably not the best, but I, I do 60 miles a day, but that's,
that's one of the main components of the kit.
They do look aggressive.
So I didn't want the whole kit.
I didn't want to go and put 20 grand with a kit on two,
a tow car.
Two defenders that were just towing a trailer.
So I was like, right, Lenny, I want, I want the set wheels.
I want the rear spoiler.
I need some mud flaps and some, some side steps.
And he's like, okay, well, what do you think of the new wide body kit that we've got?
And this, no, no.
Anyway, at the end of the day, I ended up doing two cars full wide body.
I'm not going to claim that I'm a fantastic salesman.
You know, I can sell to it.
Yeah.
I could sell like a really cheap salesman now.
So the product sells itself.
I mean, today, I mean, it just, it just looks,
but I said, you know, you can't have the wider wheels if you don't have the wide track
arches, you can't have the wide track arches without those lower canals.
And then it would look a little bit silly if you don't have the square DRLs.
And then with that, you probably do need the top vents and the side vents.
If I'm, if I'm in finished, I mean, we're meeting Carl and know each other 10 years.
So I did look after him.
You know, he's not going to plead poverty, but it did make a massive difference on the
look of the car.
Oh, and do you know what?
So that full specs, about the 20 grand.
He pretty much went for the full spec again.
But again, it was great for us because the clients that Carl goes to when he's dropping
off cars and they see an urban defender, we must have sold a cut.
Like 100%.
Actually, no, we haven't because he's going to claim commission from me.
So, no, we didn't, we didn't get any, any sales out.
Do you know what?
I, um, I called Lenny one day and, um, I said, I've just bought Mitziah Cullinan.
This was the previous one to the urban one.
Just bought Mitziah Cullinan.
I've always been, you know, with the whole hip hop and R&B culture when I was young,
I've always just loved big wheels on the cars.
I think wheels like really suit certain cars.
No, but like big cars need big wheels.
And a set of 22 inch wheels that are standard on a Cullinan, they are not big enough.
They're so small.
So I was like, look, I want a set of wheels.
I promote you guys incredibly.
Give me a set of wheels to put on Mitziah Cullinan.
So I know, but I respect the hassle.
So he said, look, it's not up to me.
It's up to Simon.
By the way, getting off topic a bit.
I was Urban's first ever, ever, ever, ever customer.
In voice number one was me.
Is that right?
Yeah. Simon told me that.
What kind of?
2014 Range Rover Sport.
No way.
Might have even been a 1463.
Yeah.
When the new model sport came out of Simon and I was invoice number one.
And when you were moving into this building,
obviously he was sorting out all these other stuff.
I went to his house and he's guaranteed his house.
It wouldn't have been this building.
It would have been another building that we moved in first.
The old one.
Yeah.
When he was moving the stuff over, he sent me,
I do know what, I've probably got it on my phone.
I'll try and find it.
He sent me a picture of the invoice.
And it was invoice 0001.
Amazing.
I was the first ever.
We have to give Simon his flowers.
I mean, he literally started this business on his driveway.
I went to his driveway.
Yeah.
It's not, it's got to pick the car.
And now we've got, we're a global brand,
150,000 square foot across five different sites.
We're in America, Dubai, Australia, everywhere.
So he's done incredibly.
But back to the color.
Yeah.
I was like, I want to.
Because I enjoy this story.
If he let him fucking finish it.
I said, I want to set wheels
for, for Mitzi's car, obviously, whenever the cars,
it's obviously, if she's in London,
it's photographed a lot.
And, you know, there'll always be tags and stuff.
And he was like, look, it's not up to me.
It's up to Simon.
So of course Simon is like, look, Carl, you know,
we don't make the wheels.
The wheels are Vossen wheels.
They're very expensive.
They're probably what, 10 grand, 12 grand.
So they retail at about 12 at 24 inch.
Yeah.
And you know, they cost us a lot to buy in as well.
Yeah.
So he said, like, I just don't see it.
So I said, okay, no problem.
So one of Urban's, Urban's, Urban's,
Urban's competitors,
who I also have a good relationship with.
Maybe.
I speak to him all the time.
Okay.
So Adrian.
So Adrian from Revere London.
Known him longer than I've known Lenny,
but probably done more business with Urban
than what I have Revere,
but still do loads with Adrian.
Called him and he's like,
You're a double cheeky fucker.
I know.
I know.
Because I came here first.
We basically said no,
because we've got Kim Kardashian.
No, he's not, he doesn't care about the wheels.
He's doing that to you.
Now, yeah, kind of a little bit.
Yeah.
So anyway, he gave me a set of wheels.
He gave me a set of wheels.
And he sold what, when he sold a set of wheels
that he knew they come from me,
people said, I want the same wheels
as what Carl's got on his colonel.
And he sold 12 sets of wheels.
You're an influencer.
Off of what?
Only because like someone was,
picture the car Revere was tagged in and whatever.
And they were nice wheels.
And we do show.
Yanni gave me a lot of stick.
We do see the power of it.
We do see the power of someone
being an ambassador for the brand.
But we've got to a stage now
and we'll never rest on our laurels.
When we first started,
we were doing all,
we got excited about celebrities
and stuff like that.
But some of the names of the cars
that we've sold to,
we willingly paid retail money.
I've got an F1 world champion
in a defender.
What's that?
I'm not allowed to say.
You can't set that up.
But we have an F1 world champion
in one of our cars.
And he paid full up.
We didn't do him any discount.
Kim Kardashian is rolling about
in one of our cars in LA.
We've got many big names.
AJ?
AJ as well.
So although we like to look after,
and I would have looked after Carl
because we're friends,
not because he's a big time influencer
selling 12 sets of wheels from Revere.
And by the way,
I'm not sure if you've heard of him.
He's a big fan of the wheels from Revere.
And by the way,
I've had many conversations with Adrian
about Revere and Urban.
And then he fucking hated us
when Urban first came on the scene.
I'll tell you so he should.
Yeah, because when Urban first started,
we were using off the shelf kits
from AC Schnitzel.
And then Saad designed a splitter
to go on the bottom of a bumper
that wasn't even in his kit.
It was only in 2017
when we designed our first kit,
which is when Urban went flying.
But I've been blocked
by the social media pages by Overvinge.
I've never spoken to them before in my life.
I'm always respectful of the people before us.
Afzal Khan, I always speak to him.
We talk now again on Instagram.
And I have massive respect for what he...
Maybe again to reply to us.
Ha ha ha.
Him as well.
Before I even started at Urban,
I looked up to Afzal
and what he did in the early 2000s
with the Range Rover Sports.
Remember the Khan Cosworth Range Rover Sports?
You know, these trailblazers of the industry.
And I would never disrespect them
by saying, ah, there, the old hat now, blah, blah.
Some of the revered designs
were lovely.
That phantom day, there is awesome.
Mate, do you know what the worst design
Urban ever done was?
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You've got to get it wrong sometimes.
Was it the first colour then?
The first colour.
Oh, yeah.
It's fucking awful.
So we even went to the extremes
of putting on these VR headsets.
Sorry, just jumping.
Let's get a picture of that cut.
Yeah, I'll get that.
You don't think anyone wants to see that?
Everyone wants to see it.
I'd like to blur it ideally,
but we only did one of them.
Again, though, subjective
because someone bought it and they still drive it
and they absolutely love it.
But we use VR headsets to see how it looked
dimensionally and they still got it wrong.
It was too boxy.
It looked like it was designed with just a ruler.
Yeah.
But again, someone loves that car.
Ed Sheeran was asked,
how do you write great songs?
And he says, you've got to write some shit songs first.
Oh, you've got to get it wrong.
Yeah, you've got to get it wrong.
The Velar as well.
I thought you were going to say the Velar,
the Range Rover Velar.
Not only was that a terrible car in the first place,
we probably only did about 10 because that...
Because it was so shit.
Yeah.
Well, the car...
It's an awkward shaped car, though.
The car itself was a very, very bad car.
It wasn't very popular because it was kind of like
this half SUV, half estate.
And it was...
It wasn't Range Rover evoked money.
It was like 70, 80 grand for a nice specced one.
But for that kind of money,
you'd probably prefer to have a year, year and a half old sport.
So it sat awkwardly in its range anyway.
And then you try and add a 20 grand kit
and then it just loses all its money.
I don't think it done very good for Land Rover,
let alone for Urban.
No, exactly.
So that was always a dead start.
But that was a pretty bad kit as well.
But you have to...
What kits I do...
Well, I love all your kits.
But you do a great kit on an RS6.
Yeah, yeah.
That's right.
Your RS6 kit is amazing.
But the RS6 is a great car as well.
But just like that subtle split art,
twin spoilers as well.
It's not mad, is it?
The rear diffus...
No, that's an aero kit.
So that's not even replacement bumpers.
That's just split our side skirts, rear diffus,
our two spoilers and a nice set of wheels.
And how much is that upgrade?
That's only about 12 grand, something like that.
Which...
And you've got to remember as well,
because we sell cars as well.
A lot of people find out it's their cars now.
You know, despite...
If you've got a footballer on 150 grand a week,
they will still find out it's a car.
Because that's another argument,
whether that's the right thing to do or not.
I think it's the right thing to do.
But when you look at that kit price,
and you're buying a car over four years on finance,
that extra 12 grand, it's only an extra 250, 300 quid a month.
Yeah, all right.
If that...
If you're having interest on top though,
you're paying 15 grand for a 12 grand.
You woke him up now on the back in finance.
Are you against finance?
I'm not against finance at all.
But he will tell you exactly to the penny,
how much more you're paying.
So there's this very poisonous thing on social media.
I think you should finance things.
I think you should finance appreciating assets.
I think when you finance depreciating liabilities...
There's a risk element.
It also depends on the interest rate.
Yeah.
Yeah, I mean, interest rates are quite high.
Yeah, exactly.
So if interest rates are low, you finance your car
because you don't pay much interest.
You've got the capital reserve you can go and put in an asset.
So my thing with financing cars is...
I mean, there's a very poisonous thing at the moment
on social media, especially with the younger generation.
You've got these 19, 20 year olds who are constantly
are flexing their finance with blah, blah, blah.
So you've got the group that are in their golf hours
and the 140Is and they're still living at home
and they're spending 400 quid a month on a car.
But that's what they want to do.
And then you've got the ones who've got like a 2000 pound
Mazda MX-5, like, well, I've bought my car outright,
you know, blah, blah.
But the thing is flexing a finance car,
okay, it's maybe not a flex,
but it's not not a flex either
because you've still proved to a finance house
that you can afford those monthly payments
and you're in the position to do so.
Yeah, but it's 400 quid a month.
Who can't afford that?
Exactly.
But when you've got like a five grand car
or a six grand car or seven grand car,
I've paid for it outright.
People don't know whether you've got inheritance
or your mum and dad are giving you that money
to pay for that car and stuff like that.
And for me, so I've just bought my wife,
well, last year I bought a Marquette Golf GTI
and I bought that on finance,
three grand down, cut them under a quid a month.
That just makes financial sense.
But for three grand down.
But it depends on the interest rate is.
It doesn't make financial sense at 12% interest.
It's 300 quid a month.
It's PCP and you just give it back after three or four years.
It depends on the interest rate.
Nothing always makes sense or not always makes sense.
So this is my other argument, right?
So, okay, I'll get the interest thing.
So I've just bought this Porsche and I love this car.
Career for SGT3 conversion.
By the way, are you two biased?
Why, because you sell cars and things that attach to cars.
Of course you want people to finance your car.
We give people the option.
Ah, look, it's not.
We give people the option.
I just like to make people's dreams come true.
Right, so I couldn't afford it.
I couldn't afford it at a 65 grand Porsche payout.
I'm happy to say that.
I can afford the 10 grand deposit
and I can afford the four to 500 quid a month.
But my argument to that is cars are my hobby.
Cars are my passion.
I've got mates who have spent 500, 600 quid a month
from golf and boozing and stuff like that.
My passion is going out on a Sunday afternoon
on a sunny day driving my Porsche on the country roads.
And I'll get what you're saying about interest rates
and stuff like that, but fucking hell,
you only hear once, ain't you?
You can't take it with you.
It's like, it's like, it's like turn up to a golf course.
Exactly.
I'm going, right, it's 200 quid a round.
That's for four hours.
It's 200 quid a round.
Well, you know, if you look at things in the financial way,
if you took that 200 pound and you put it into the NASDAQ
and you've done this, then the 200 really costing you 500,
you'd shoot yourself in your own bedroom with the lights off.
And you've got to just spend money and do, you know.
As well.
Says a rich man.
I want heated and cooled seats.
I want wireless Apple CarPlay.
I want comfort.
And you only get that with newer cars.
And with newer cars, they're better to finance.
And I want a free 4,000 pounds.
Have you?
120,000 mile car that needs loads of money.
What about working really fucking hard for three years
and saving the money?
You're suffering for three years.
Buy it.
I have to think, you're suffering.
You go down the gym.
And you can hit, but you could be hit by a passing.
I'm the host of the show.
Right, you go down the gym, right?
Yeah.
Yeah.
You suffer to get big.
Yeah, you do.
Yeah.
Yeah.
And you feel good about that.
Hmm.
Yeah.
What about that in a car then?
Set a car.
Is it when interest rates are high?
Yeah.
Set a goal 334 years down the line.
Go work hard.
Go do what it takes.
There's your reward.
Porsche, no finance.
Three years old, minimum on the depreciation curve.
I also, I disagree with that mentality.
Look, I am about that mentality.
That's what I'm about.
But I am also of the mentality of,
and I see it a lot with people I surround myself with as well.
Like I spend money, right?
My wife, my wife certainly spends money,
but like I spend money.
But it's an incentive to make sure
that you keep fucking earning it.
Yeah.
Do you know what I mean?
What about having a load on your overhead?
Well, it's not an overhead.
But like if I get...
It's a monthly payment in a fixed cost.
If I go on holiday and it gets a bit out of hand.
Every night.
Yeah, it does.
And then when it does, you think,
okay, when I get back, I've got some work to do.
Yeah.
You know?
Yeah, I get that.
I need that.
You need the drive.
I need that like under pressure,
like, you know, that goal, that initiative to go and do it.
Because I've earned loads of money.
I don't spend any of it.
What's the point in me going and earning more tomorrow?
I live well within my means.
And I still, you know, I've got a nice house.
I've got three cars.
I've got this, this, this, and this.
And I still save every month for rainy day or whatever.
So I'm living well within my means.
And because I don't have kids, that's the other thing.
I don't have any pressure to leave anyone anything.
I think that's another thing in these days and ages.
You can leave them all your finance.
Well, all my money is going to go to the dog's trust when I die.
So I've got kids I have to worry about.
But I just think there's, there is a part of like,
oh, do you know what?
I don't want to wait three years to have this Porsche.
I don't want to like, scrimp and save and pave it outright.
What's the point?
No, I could get, like.
You get hit by a bus.
Yeah.
And then you never did have the Porsche.
And then you never got to buy a car from Karl Hartley.
Exactly.
There you go.
There you go.
Listen, guys, whether you cannot afford it,
I will get you in your home car.
One way or another.
But I think, you know what?
I think people need to just let other people live.
If a kid is still living at home and they're 21
and they're not going to move out until they're 25,
but they want that gold file, they want that BMW 140i,
and they don't want to be driving about in a two or three grand car.
Just let them do it.
People should mind the business.
People need to mind their fucking business.
Let them live.
That's what it is.
What harm are you doing to anybody else?
Yeah.
You're in your own lane.
You're doing your own thing.
If that's what you want to do, there's things that I do
and I don't agree with that I would do or not do myself.
But that's none of my business.
Fine, actually, the car is not one of them.
No.
But you know, if, okay, so say, for example, if a, I don't know,
say a business venture come up tomorrow.
We've never worked on borrowed money.
And only because we have Rob's mentality where it's,
you know, we just always reinvest in the company.
The company grows and then you buy more stock and then you,
more money in the company grows and you keep reinvesting back in the company.
But if an opportunity come up where we couldn't afford to buy a collection of cars,
but I knew the profit was there, then you would be stupid to not outsource funds
in order to make more money.
Yeah, absolutely.
But what Rob's saying, which I completely get, is you're paying extra.
Of interest to lose money on a depreciating asset.
Yeah, that's, which is insanity.
That's getting double entry to use your kind of analogy.
Yeah.
Yeah.
Yeah.
Let me chuck this in.
Yeah.
Because like I'm not against financing cars.
I finance cars.
I just don't want to do a really high interest rate on a high depreciating car.
However, I own a property which has 32 tenants in it.
And I borrowed the money off a private investor.
So it's three way between private investors and myself and my business partner.
We borrowed the money from him.
He owned half.
Well, he's still, we still own it.
I own a quarter.
He owns a quarter.
None of my own money in and that bought me my Aventador
and I think our Tester Ossa from the income on it.
So we bought an asset, the income from the asset then pays the finance off.
So the cars.
That is very, that's very impressive.
But I think the whole, what I was talking about with the whole finance thing is the younger generation.
You know, and everyone, everyone wants things.
I mean, look, my first car, my Fiesta XR2i when I was 17, I worked three summers for that.
I was working in a warehouse in Essex when I was 14.
And I bet you felt amazing when you got that car.
And when I bought that first car, I felt, I felt incredible, but it was a different time.
That was, you know, that was 1998 and 99.
I was working for it.
I got the car in 2000.
You got to remember no one financed cars like 2025, 30 years ago.
Well, there wasn't that much about you.
When you used to see a Lamborghini or a Ferrari in London 30 years ago,
or, you know, 35 years ago when I was a kid, it was like seeing a spaceship.
And you knew the person in that was either a celebrity or football or like hedge fund manager
or someone who had earned so much money to get that.
But now you've got, you know, the everyday man off the street,
you can afford a 20 grand down deposit and 1500 a month from the Lamborghini Huracan.
100%.
And I think that's a nice thing.
That's probably good for you guys.
Great.
That just completely wankifies the whole supercar ownership.
But that's why it doesn't make...
The other day I met...
What was the car show we were at?
Supercar Driver Secret Meat.
Supercar Driver Secret Meat, right?
That's secret you didn't invite me.
Was it my show mate?
So there was allegedly 500 million pounds worth of supercars there.
And do you know what?
There was close.
If there wasn't 500 million, there was close.
Easy.
I mean, one of them there was not 25.
Yeah, yeah, yeah.
One of them had 250 GTR.
So I was walking by one of the cars in the car park.
The car park was amazing, by the way, full of SVJs and STO Lamborghinis and everything.
And there was this group of kids like 14 with cameras.
And they are...
They're talking about the spec of somebody's Hurricane STO.
And they go, no, that's shit spec, that.
Right?
I bet I know which car it is as well.
That's shit spec, that is.
No, I don't like that.
No, no, no, that's shit.
And I remember when I was...
It was a bit different for me because I grew up around them.
But also it was so much more special when you've seen a car in the wild.
Than what it was when you've seen it in your dad's showroom.
And if I seen a Lamborghini Diablo back in the day when I was 10, 11, 12,
the only place I seen it was in my head or in a magazine.
It was a poster car.
Yeah, you go on...
Everyone now...
What I'm saying is to a 14-year-old now, a half a million-pound car, is not special.
It's nothing.
It's nothing.
And they criticize that.
That's shit, that is.
But this is the problem with social media.
Do you remember when Yanni bought that Aventador SV, the blue one?
So he had his...
He had an Aventador S with an urban body kit.
And he had...
I think he had a Neura set at the time.
And then he bought an Aventador SV as like a third car or an investment or whatever.
And I remember seeing all these comments coming from the car...
The younger car community, the car sponsor and stuff like that.
Oh, why has he bought another Aventador?
Everyone's got a Lambo.
Why don't he buy a Pagani or buy a Conigsegg?
Because social media has made things so normal.
If you had told me 10, 15 years ago I'd have a Rolex on my wrist,
so I'd have been like, oh, did I win the lottery?
But now everyone's got a Rolex.
Everyone's got a Lambo.
Everyone's got an 800-pound designer pair of triangle.
Does that not make it less special?
Of course it does.
Of course it does.
But you don't give a fuck because you make more money.
But that's the world we live in now.
Just buy more expensive things.
It's nice to go to the next level.
Of course.
Or get...
Or get supercars are more accessible now, people.
Get a Casio.
That's what the billionaire's...
Yeah, by the way, it's going full circle.
People with money dress like they're homeless.
They don't even wear a watch.
Yeah, yeah.
All those big branded Gucci, Balenciar,
I mean, that's ridiculous.
That's all gone now.
Do you know people who walk around like an advertising board?
I think it's so pathetic.
And I guarantee those people who do that,
their clothes are fake anyway.
Yeah, well, again, they probably drive a fake urban friend.
Yeah, they drive the fake urban friend.
And because it's so much like,
look, I can afford a thousand-pound Louverton t-shirt.
Like...
I'm an M&S man now.
I've got to that stage now.
I sold all my Stone Island collection.
I sold all my labels and just plain clothes.
I mean, I still like the old pair of trainers, but I'm not...
No, I like nice branded stuff because...
You should want to buy for the quality.
Yeah, because I like the quality.
Yeah.
But you like the way it looks.
But you'll never see me in something with a badge or a logo or something on it.
No, no, no.
I mean, it's just like, I'm fucking nearly 40 years old.
No, okay.
What if we got a 300-gram sponsorship deal for one?
I don't know.
Wear what you want.
Then it'll become a walking advertisement book.
Let me show you.
Four Gucci prints.
Lenny, what's the most anyone's ever spent on a modification with you?
On one modification.
On one car.
On one car.
I mean, it's probably a series two, series two culling them.
Because obviously that is a big, expensive kit.
But you can spec up a Defender to £65,000, 70 grand with a carbon bonnet,
Vossen wheels, I mean, full interior retuance, about £25,000.
We do the car row seat conversions.
I mean, my one has got a starlight roof lining like a Rolls Royce Cullinan.
It's got carbon seat backs.
But yeah, Sky is the limit.
Sky is literally the limit.
So what's the most someone's spent on a Cullinan?
Most recently, probably about £470, something like that.
No, that is including the car.
Including the car.
Thanks, Dad.
Yeah.
Just kidding.
Yeah.
Yeah, but that's the price of a Mansoury kit.
Yeah, I mean, the Mansoury kits.
A Mansoury Cullinan that the kit's half a million quid.
Just the kit.
I've got an invoice in my phone there.
I'm trying to buy a G800 G-Wagon Brabus.
And the kit was £420,000.
Not the car.
The Brabus kit.
The Brabus kit.
The car listed to £627.
That was the total cost of the car.
£627.
There is a bit of brand tax.
That's like your analogy.
There is a bit of brand tax.
I think this is why especially...
A bit of brand tax.
The G-Wagon...
Why do the Sky Urbans are cheap?
You know our Y-track G-Wagon kit?
The replacement carbon bumpers, the replacement carbon arches.
So we don't really do too much in the interiors in these G-Wagas,
but that's why they have become so popular in LA
because there's so many fake Brabus cars out there.
The Americans like the whole British thing anyway.
They like the fact that it's made in the UK.
And they like to have something different
when every other G-Wagon in LA is a fake Brabus.
That's why our own kit is so special.
And it's not as expensive either.
But again, there is a bit of brand tax in that.
Brabus do do...
At the moment, they do a lot more than us.
They do four interior retriums.
And they do stuff like suicide doors.
And it's insane.
I want to come back to the brand tax in a minute.
Is this invoice number one?
Oh, no, that's fucking...
Fucking 100 grand VAT.
Yeah.
What the fuck?
So when I quote people on a G-Wagon kit or a Cullinan kit
and they go, that's a bit lumpy,
go and get a quote from those guys.
Does it affect the warranty with your kits?
With cars?
Say if I had a new defender and I had a warranty issue with something.
Would they be okay with that?
It's sometimes dealer dependent.
When we do...
At the end of the day, we're fitting body kits.
We're fitting exterior components.
We're fitting styling modifications.
We don't do any kind of engine tuning.
We don't mess about the electrics or the mechanics.
So a lot of the time it is just the styling.
I mean, you know what it's like with dealers.
I mean, you put a set of 23 inch wheels on a defender
and your DAB radio stops working.
They'll blame the wheels.
They try anything they can.
They try anything they can to not do warranty
because they don't earn as much out of it.
But no, I mean, most dealers know that...
I've never had a problem that can make.
But the thing is, this is the other thing,
again, with social media is that the JLR product
has got quite a bad reputation for being unreliable.
I know you had your problems with your defenders.
Actually, I want to touch on that.
I want to touch on that.
But you only really hear about people who have bad experience with cars.
If we're selling 30 to 40 defenders a month and touch wood,
I hardly get any pushback on warranty issues or anything going wrong.
But it's like Google reviews.
You're only going to hear the negative or look at the negative ones.
But there's hundreds and thousands of people driving about in Range Rovers.
You see it on social media all the time.
There's a viral clip of me leaving a couple of years ago,
a supercar driver event, a 90 VA XRS.
And all the comments were like,
oh, he's going to be waiting for his AA van at the end of the road and stuff like that.
We drove that car hard for 35,000, 40,000 miles.
Not an issue at all.
But it's almost fashionable.
It's not McLaren's when they started catching fire.
You had five or six, which is five or six too many.
But McLaren started catching fire.
Now, every single McLaren in the world is just no good.
Yeah.
With Range Rover, because we've had four and every one, there was always issues.
But it wasn't necessarily engine blue.
We did have one engine.
But it was like the boot wouldn't close.
So then it has to go back to Land Rover.
And it's there a fucking month.
Yeah.
If they haven't got parts and stuff like that, but they don't give you a courtesy car.
They give you a piece of shit car or the around service of it.
Yeah.
Really shit, which makes the ownership experience fucking annoying.
But every time that broke, did you still buy another one afterwards?
Well, stop now.
I got my wife the RSQA because it had enough.
Really?
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Audi, the one I got off you, the RSQA, Audi told us your brakes are done,
their ceramic is 26 grand.
Yeah, but so I took it to my local guy said, they're not ceramics, they're steel brakes.
That's unbelievable.
That is a fucking lie.
That is, they had corrosion, which you can't get on ceramic brakes.
You can only get corrosion on steel brakes.
But they told us they were ceramics and it would be 26 grand.
That would have been a nice payday for the service.
And they are steel brakes.
I'll pay 1600 quid now for a new set.
This is from Audi.
Audi directs.
In Peterborough.
But the problems you had were your...
I mean, is that not fucking really wrong?
It's fraud.
Yeah.
Yeah, fraud.
Yeah, it's fraud.
It's fraud and deception.
That's what I did.
You get arrested for that.
I mean, that's pretty bad actually.
It's borderline theft.
Yeah.
You know, the problems you had were your defender though.
You still bought another one because they are such good.
I've got three at the minute.
Well, I didn't.
No.
Okay, so you're an anomaly because...
No, I don't think I'm an anomaly.
I think Landrovers and Range Rovers,
they've kind of been a league of their own.
People know that they do sometimes have their issues,
but all cars have their issues.
I had a brand new...
I had one of the first G8 BMW 3 Series in the country back in 2019.
Went to go and open it.
Like, one of the door wing mirrors didn't come out.
I had to wait two months for a brand new electric door wing mirror.
You know, and I had a E-class coup.
Clash coup.
I can't go wrong.
Well, we do.
Yeah, they do.
I bet they do.
Because you just don't hear about them as much.
Yeah, you might be right.
I want to talk to you about you using a D250 as a tow car anyway.
Yes, so I was about to touch on...
Yeah, good.
Because I kind of want to call you out on that a little bit.
When you told me about that a couple of days ago,
I was like, you cheat, fuck off.
Okay, so it's the wrong engine, isn't it?
Ah, the guy is so cheap.
He probably got a real good deal at Landrover on a D250.
That's not why you're trying to sell me, is it?
It's towing a two and a half tonne, three tonne trailer
with a 250 brake horsepower diesel.
I'm wondering why it's breaking.
Okay, so in my defence, when COVID hit, we were like,
right, we need trailers, we need transport,
we need to pick up cars.
It's just got to be done.
So we did.
So I went to Landrover.
What's the cheapest to take a beauty crook?
And I was like, right, I need to buy two Landrover defenders.
Okay, what model do you want?
I don't know what models do you do.
They've done a smaller engine at the time.
Yeah.
They've done the D250 and the D300.
Bear in mind, these are all the same, just for a little bit.
It's a three-liter engine.
It's all the same engine, three-liter diesel.
They're D250, 350, and that's the brake horsepower.
I don't think a 350 was around there.
So it wasn't around there.
Yeah, but I think they came out the way it was before.
So it was a 300.
So then I'm like, right, I want the XS dynamic,
which is because I want the big satin up screen,
the leather seats, and these were commercial.
They weren't all the visual things.
Right.
Didn't give a fuck about it.
Like Gooch a T-shirt, you defend the world.
What I'm saying is I never walked in and went,
can I just have an absolute smashed up boggo car, please?
No, it was cool though.
Yes, of course.
I see, if I was a salesman, I would have probably
used vice against, so it's such a big thing with a D250.
So I've had loads and of problems.
This is why I bought another car.
I've had loads of problems with the defenders.
Three engines over 150,000 miles.
Your dad's not bothered about that, is he?
Do you know what?
I saw the post.
On a rampage.
I wouldn't want to be that lad, no.
No, but once again, it wasn't for the fact.
Things go wrong.
Things go wrong with cars.
It just happens.
But it's the way you deal with a problem,
which upsets or cures the issue.
Yeah, absolutely.
Yeah.
Okay, if we give you a courtesy car and we jump straight on it
for you and we try and do the best we can
in the shortest period of time that we can physically do it,
what can you do?
Things go wrong sometimes.
Sometimes your internet cuts out at your house.
You're not on the phone.
Do Elon Musk call an immigrant?
You would be.
You fucking would.
It's one of those things.
Elon Musk, you're a cop.
Get my ex on.
It wouldn't go because I've got no internet.
So, but what they were doing,
they weren't dealing with the situation correctly.
And in the end, we did kick up a fuss.
No.
Yeah.
We all enjoyed it.
And then they come back and they said,
look, the problem is you've got the wrong engine.
I don't know what a time that was from the start.
Well, you should have told me this from the start.
I don't know.
I assumed these cars were built to tow.
And they was like, well, they are built to tow.
Well, obviously you should just put an advert in saying
a D250 will not tow.
Or it will tow, but it will break eventually
because it's under stress.
Yeah.
But look, going back to that, things do go wrong.
I think it's very wrong at Urban.
We were business, but it is the way it's dealt with.
That's the main thing.
If you're dodging phone calls, you're not getting back
to customers and stuff like that.
Like, I mean, if someone has bought a couple of cars from it,
a car or a couple of cars from me,
they've got a chance they've got my mobile number.
And most customers could call me at nine o'clock
on a Sunday night if they've got a problem
and I advise them what to do.
You don't get out with the main dealers.
And that's why Urban and independent dealers like us
are so competitive.
Because if you've got a problem, you may not get the answer
you're looking for, but you get an answer.
No problem at all.
Call Land Rover Assist will sort you out Monday, blah, blah,
blah.
Whereas if you're, you know, break down on a Friday night,
the dealers not back open until Monday morning.
And even then you try and get through to a, you know,
the call centre and then you've got to go through
to the service manager.
Then you've got to try and get, and then if they haven't got
a part and it's just about paying for process.
Call centre in the Philippines.
Yeah.
It's just a painful process.
You're on the side of the road and the unrovers
blow up and you know.
It's a painful process.
And look, things happen with every brand, every dealer,
every manufacturer, but it's the way it's dealt with is the
important thing.
Could Urban make the Ferrari luce look good?
We can make anything look good.
Ah, yeah.
We can make anything look good.
Could the Ferrari, could Urban make the Ferrari luce?
The Apple car look good.
We could make it look a little bit more aggressive,
but that thing is, I, I, look.
That's a resignation, isn't it?
It's very, it's very, very easy to, to slag electric cars off,
isn't it?
Especially something like that.
But I just don't, I just don't know what they're thinking.
It's like the whole Jaguar thing.
And I hope being a British company and with the heritage it
has, I hope Jaguar do well with their next car.
But my first memory of a Jag was my grandad who grew up in
East London, East End Boy.
In the early nineties, he had a chocolate brown Jag XJ.
And I remember sitting in that car in the smell of mahogany,
leather and his pipe and his sheepskin jacket.
That was Jaguar to me.
You know, that heritage.
The, what they advertised, you know, the pink thing in the
United Colors of Benetton, I thought they were advertising
a lip gloss or something like that, is completely wrong.
But, you know, they're trying to say that they're, they're,
they're trying for a new market in 2026 because all the old
Jaguar owners are probably dying or dead now.
But there is an element of sticking to your roots and
knowing what you're good at.
Why did Ferrari have to bring out a car like that?
Because we all know that electric cars,
they're not working, are they?
They're not, they're just not.
I have seen some Teslas though with urban wheels on them.
Really?
Yeah.
They're probably fake.
Well, there you go.
I have seen some Teslas.
But they fit a purpose.
If you're, if you're, if you're just doing a couple of miles
a day, you live in a big city and, you know, you're using it
like a microwave or an appliance, I get, I get Teslas
especially, you know, a little Model 3 just to run the kids
around and if you do, but you know, the range fear.
And especially as it doesn't make any financial sense anymore,
you know, when you could fully charge a car for eight quid,
it is now costing like 35, 40.
It's still a lot cheaper.
You charge it overnight.
Yeah.
I looked at the EQ6 e-tron.
Just bang on for an electric car.
No, no, for my wife.
We're going to bang on.
For my, well, wait a minute.
So the EQC, the EQC Mercedes, in 12 years at urban,
that's the only car we've ever lost money on.
Even the Velar, we made 10 kits, we've got our money back.
The EQC was the only car that we lost money on because
no one wanted to buy them.
No one wanted to buy them.
Why would you put a kit on an electric car?
To try and make it look better.
You asked me the question about the Lucho.
Why would anyone, why would anyone do it?
You've got to look at your audience here.
The person who is buying that electric car is not a kit person.
But look at Novatech.
Novatech, in my opinion, are one of the best modifiers out there
because they're very much like us, are we?
And plus they're, they're a vintage door kit
and the stuff that they do for super cars is stunning.
The N-Lago Ferraris and stuff like that.
I love their kits.
I don't think it's good quality.
I really do.
Yeah.
We have about 14 threads open now.
But they do Teslas.
But they do, they do Tesla.
So even they tried making electric cars better
because they thought that it was going to be the next big thing.
So the original question was,
could you make a Ferrari Lucho look good?
And basically you're saying you can't make an electric car look good.
We can make it look better.
We've definitely make it look better.
Fuck me, you can make it look worse.
We can make it look better.
But any car, I stand by this right,
and I don't know whether it's because I am in the modification game.
Any car that I buy, I would always lower it
and put it on a set of wheels
because it instantly looks better the color than.
Put it on a set of wheels minimum.
Minimum.
That Lucho.
If you just lowered it, put it on a set of wider wheels,
carbon front split, carbon diffuser.
You don't buy an electric car to have it lowered, do you?
No, but that's the point.
That's what I'm saying to him.
You obviously didn't get your audience right
on that specific business venture.
No.
Because the personality of someone who is driving
an electric car is not the personality of someone who modifies it.
No.
There is a little group of people who modify Tesla's.
There are.
So, I mean, even one of my techs,
we've got a Model 3 out here that's got a Maxson kit, I think.
And he's got a motorbike, he's a petrolhead,
but that's his car to get to and from work every day.
So, I understand it.
He's using it as an appliance.
But at the weekend, he'll go out on his motorbike
because he's a petrolhead.
Most petrolheads aren't into electric cars,
and they can go on about how quick they are.
I actually fell out with someone over an electric car.
Cars never done that.
Because I introduced him to one of my mates.
And he's a private chef, and he was going cooking for this guy.
And he was so rude to him about his Audi R8 V10 Plus,
because my Tesla would do that 0-60.
But my mate was like, oh, yeah, cool.
But I'm enjoying myself.
I'm smiling when that V10 is popping and cracking behind my head.
You may be faster, but it's silent.
So the whole electric car thing's still...
Yeah, but that's their thing.
That is how quick they are.
Their thing is, oh, mine's quicker than an SVJ.
OK, mate.
Cool.
That's great.
You can have that.
That's fine.
But that's their thing.
But ultimately, it's how...
That's them justifying.
This is why I just...
It's how cars make you feel.
I just wanted the instant speed.
Yeah.
All right, cool.
There's so many better driving supercars
than the Aventador isn't there.
So many.
But there's nothing out there that's got the drama,
V12 behind your head, like kicking you in the back
every time you change gear.
The gearbox is awful.
But when you hear it, and that's how petrol heads get there.
And it's also what you're in.
It's the sound of feeling.
You're in a Lamborghini.
I've not been a slower car that's making all the right noises.
That looks the way it looks than being a Tesla
that drives past me quicker.
I'm not Poverty.
Whatever.
I had the same thing kind of the other day.
Obviously, the cars that I drive day to day,
like they could be anything.
And I never enjoyed driving a car as much as I did last week
when I was driving a Diablo that I've got.
I bet.
I was like, I mean, like this thing's about as quick as a Golf R.
Yeah.
Right?
Yeah.
But my God.
Golf R, 0-60, why do it?
Yeah.
It will.
Yeah.
But, you know, it's just the theatre.
It's the point.
But it's also what I mean.
I'm in a Diablo.
Yeah.
You know, or I'm in an Aventador.
I'm in whatever.
Electric cars have their purpose.
They are like an appliance.
One of the Texas bought is, he doesn't bring it out a lot,
but when I came into the car park somewhere,
he's bought an Escort Cosworth.
I don't know if you saw it at the front.
I saw the white one.
The white Escort Cosworth out the front.
To me, if an Aventador or something like that pulled up,
I'm like, that's nice.
Really like that.
But I spent five, 10 minutes doing a quick video
on that Escort Cosworth.
Because that's my nostalgia.
To me, back in the late 90s, that was my Lamborghini Aventador.
Because again, it goes back to that conversation
that no one had supercars.
They were the supercar of the working class.
You know, the Sapphire Cosworth, the 3DL Cosworth,
the Escort Cosworth, the Lotus Colton.
They were what we aspired to, what we looked up to.
Because working class keys like me
were never going to have a supercar.
Ever.
That's just for the aristocrats and the football players
and, you know, high net worth individuals.
The Escort Cosworth and those sort of cars,
they were our things.
So I get more buzz out of seeing that.
And that thing, when they came out in 1995,
it was 227 brake horsepower,
my wife's golf GTD had more BHP,
and that was the monster of its time.
So people could talk about electric cars
and how fast they are and stuff like that,
but it doesn't make no sense.
Like the new Lotus, 900 brake horsepower.
This is the other thing. Who needs that?
My commute every morning is on the Bedford Bypass,
it's about 20 miles of straight road.
I guarantee you, if someone's sitting on my back bumper,
it's someone in an electric car.
Because they've gone from, you know, a company car,
which is like a 320 diesel, 190 brake horsepower.
Now the company's gone green all of a sudden
because they think they're going to save a coral reef
and some dolphins in the Caribbean going green.
And, you know, and now they've got access
to 400 brake horsepower, but they're not petrolheads.
They're not used to driving performance cars.
400 brake horsepower is a lot.
And all of a sudden, they're proving that how quick they are.
And I'll just pull over and just let them go.
But any kind of aggressive driving,
it always seems to be an electric car.
I haven't come across that actually.
No, you're always in supercars.
No, but no, what I'm saying is that I haven't come across
like an aggressive electric car driver.
I think once again, it's the
the personality of who would buy that kind of car.
You know, it's Carol who's got a problem with everything.
You know, she or Karen, whatever they call it.
You know, the one that just complains over fucking everything.
Electric car, Karen's.
Let me speak to the manager of my electric port.
That's what I'm saying.
That's that's that's when I think of, especially Tesla,
when I think of Tesla, I just think of Karen.
Are there any mods or clients you've turned down
way over the top?
Didn't want to work with the client.
The customer is always right until they're wrong.
I mean, we did.
We did.
We did.
We did.
Um, I mean, we've done, you know, we have done all sorts.
I mean, you've seen that like the pinker, SSC over your shoulder there.
I mean, that's pretty cool.
Cut way of that.
I actually really like that.
And I suppose it's all about individuality.
I mean, I have you ever turned anyone down.
Not really.
No, no.
I mean, you know, Katie Price came to us 10 years ago
and she wanted a bright pink Range Rover.
And you just did it.
We just did it.
Yeah.
You know, unless they don't put your taste into it.
We can advise.
I'm always happy to advise a customer.
I mean, I only if you get asked.
No, no.
A customer, a customer asked me.
So with our defenders, the, the, the body kit is usually gloss black.
And if they're, if we run a bit of color, it's just down the side.
That's just how they look good on the defender.
Because the roof's black, leave the body and we just run color down the side.
A customer had done so many defenders with me over the years
that he kind of run out of ideas.
He's like, what do we, what if we do color around the arches?
And like, so if we flip my last one, that actually is this red one.
Yeah.
Let's do the arches and the canards in red and leave everything else black.
And I was like, no, I don't, I don't think that's going to work.
And I, I, I, I did it.
And I was like, no, John, that's shit.
And I showed him it was actually, yeah, you're probably right.
So we're happy to advise, but ultimately, if he just said, I want it done,
to me, part of me, it's like, well, look, it's got all the urban branding.
I don't know if it's sat somewhere in a car park and people look at it like that.
But that's down to him.
That's his, that's his taste.
That's what he wanted to do.
And we're all about individuality.
And at the end of the day, it's subjective.
My defenders on 23 inch polished face, boss and wheels that belong on a Rolls Royce Cullinan,
they're very marmite, but I love it.
You know, there's going to be some people that don't like it.
But, you know, opinions, opinions like ourselves, and they, you know, they,
everyone's got one.
And who made that fucking saying, it's true though.
It's true.
But you know, I never, never asked.
Everyone's got an ear.
I never asked for someone's opinion.
I've never met anybody without an answer.
You know, a problem.
It's a good point.
What about cars?
Are there any cars you won't work on other than electric we talked about?
Are there any cars you won't work on?
So we've obviously got a certain range.
I mean, take the series two Cullinan as an example, that probably costs us between 300
to 350 grand to design and develop and manufacture the first kit.
Right.
So we need to make sure the kits that we're designing, we're going to be able to sell,
sell, sell, sell again.
We get approached all the time for, you know, do you do a splitter for the BMW X5?
Can you do something for my Porsche KN?
But the outlay isn't worth it because they're not the sort of cars that people tend to
modify.
Or if they do, there's already people out there that are already doing it and then
when you do it very, very cheap.
So, you know, are there any cars that you just like, it just doesn't work for you?
Yeah, it just doesn't work for us financially or it doesn't sit within our, you know, our profile.
Yeah.
Any particular brand of car?
No, not really.
No, I mean, we obviously do a lot of Land Rover products is what we do the most.
We've got the RS Q8 and the RS6.
We do the G-wagons.
But no, I mean, we do many Land Votes.
We do the U.S.s.
Yeah, they're popular for us.
The Chinese electric car market, I know we're going back to electric, but we can't ignore it.
I haven't been to Dubai, but I've been told that there's a specific car out there.
It's not a J-Coup, but there's a specific car out there that looks like a Range Rover or a Defender.
It's about 50 grand.
It's got heating and cool seats.
It's like, you know, it's got every bit of spec that you could possibly get and people are modifying
them out there.
I don't know what model it is.
So we can't ignore them, but we have to be very careful as to whether it's worth the outlay on the,
you know, the R&D costs and whether we're going to be able to sell it in the UK.
I mean, as an example, we did the T6 van.
I mean, I didn't really like doing vans because I thought if someone's driving an urban Lamborghini
Eurus and then an urban van pulls up next to them, it doesn't really fit the brand.
But when the new Amorock came out, we were like, should we do that?
It's a pickup truck.
It's cool.
And then within about 456 weeks, the Chinese have already come up with a really
cheap call looking wide kit body kit for about two grand.
Are they a threat to you?
Your business?
Of course they are.
Yeah, of course they are because they could do everything so quickly and so cheaply.
Yeah.
So we're going to be doing-
How do you stop someone from replicating your kits?
Well, with the carbon stuff, it's control.
We only send kits out to authorized dealers and fitters.
That is it.
And we make sure that they have got a customer for that kit.
Yeah, but they could find out who that fitter is and then just get them to-
Well, then we start sending legalists.
What I'm saying is someone buys an urban defender.
They take the kit off.
That's what someone's done.
And they're replicating.
Yeah, that's what someone's done.
But it goes back to the quality and the quality of the fit.
If I was to pull up an urban defender fitted by urban versus one that's got a replica kit,
do you know what it actually-
I'm going to tell this story.
It actually happened.
I've got a phone call from a guy who lives down the road from me.
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I live in a small market town.
He rang me up and said, I'm after an urban defender.
I was like, okay, well, I've got this, this, this and this.
And he said, oh, look, I've seen this one.
It's about eight grand cheaper.
I was like, well, go and have a look at it and let me know.
Anyway, he bought it without saying he was going to buy it.
And he rung me a couple of weeks later.
He said, this, this urban defender, March keeps coming off.
And the roof light bar doesn't look right.
I was like, okay, I'll pop down and see you.
Add a look around it.
It didn't have a single urban component on it apart from the urban lettering.
Right.
So there were fake arches, fake roof light bar, fake spoiler.
They had 23 inch urban UC fives on it.
We only make 22 so they were replica.
And I said to him, I'm sorry, but you've bought a non urban car.
If you were to tell me the one you were looking at, I could have authenticated it.
And he's actually going through a bit of an issue at the moment with the dealer,
because they said that they didn't sell it as an urban and they sold it as a modified car.
And now he's stuck with a car that's got a not a fake urban kit and the quality is awful.
Because it's not only the quality of the kit, but it's the fitment as well.
You know, we've spent six years perfecting the fitment because the arches are bonding on.
If they're not done right, extreme weathers will, you know, they might start coming away
slightly and stuff like that.
So, you know, it is a few grand more is a premium product.
It is a premium price, but you are paying more for quality.
Any brands, any car manufacturers don't really like what you do?
Not really. I think we've it's funny.
We do have a bit of a love hate relationship with Land Rover because
you're going to be one of their biggest customers.
This is the thing.
I don't think it's arrogant to say that people will go and buy a Land Rover Defender to urban it.
You know, and at the end of the day, Land Rover are selling that product.
I don't know why they fight us so much.
You know, we've tried our hardest for them to get on board.
I think, you know, they don't like people taking their products and doing something with it.
But, you know, Rolls Royce are awesome to work with considering who they are and what they do.
Like I said, when we display it good words, you know, they cut some of the text came around
looked on the stand and said, that's one of the best quality looking kits that we've seen.
So Land Rover would stop you if they could?
Oh, 100%. I remember I remember a news article going out in AutoCart magazine about five or
six years ago. There's a guy called, I think his name was Jerry.
Was it Jerry McGovern or something like that?
But he was one of the main main guys at Land Rover.
And he said he wanted to put all aftermarket tuners out of business because they've got
SVO, aren't they? But SVO haven't done a roof like that.
They haven't done a spoiler.
They haven't done a carbon bonnet.
They haven't done a set of extra wheels that you can get.
They don't do their own modifications.
And there's people out there that always want take away my personal feelings,
thinking that's a bit, that's a bit strong.
We employ 110 people here.
You want to take 110 people out of work and people feeding their kids and paying them all
your stuff that you want to put all aftermarket tuners out of business.
I thought that was a bit strong just because you don't like what we do.
But you're selling your product anyway, there will always be someone who wants to modify a car.
You know, you never thought like that.
I told you 10 years ago, you'd have a Rolls Royce, but you put a different set of
aftermarket wheels on it.
But you know that it looks better.
Yeah.
You know, there will always be a customer for a modification.
But you know, like for example, over the last 10 years, Rolls Royce have restructured their brand
because they could see that there was a trend of younger people wanting to drive their cars.
The Rolls Royce Wraith was the car that did it.
Yeah.
The car that did it.
So, you know, a Rolls Royce Wraith with a set of 23 inch wheels lowered,
looks amazing.
You don't need to do anything else to that car.
One of my all-time favorite cars, Rolls Royce Black Badge, like a bright interior,
whether it be Mandarin or blue or something like that, lowered on a set of 22s, that is my
all-time favorite car.
Like you say, 10, 15 years ago, Rolls Royce wasn't for that.
They weren't for me.
I would never have said that Rolls Royce was one of my favorite brands.
But what they do now is incredible, but they've evolved and you have to.
Otherwise, you're just going to get stuck.
And maybe it goes back to the Ferrari and Jaguar.
And maybe that goes back to the Jaguar thing.
And I think, well, hold a minute, all our old customers that would buy Jaguar XJs and E-Types,
they're all dying off.
So we need to cater now to this new, whether you want to say woke market, you know, the
the vegan friendly cars.
I don't know.
But Rolls Royce have evolved into something.
I mean, that's one of my favorite brands.
I think they do.
I mean, I think have you ever tried to urbanize a Ferrari?
We haven't.
You would be you get in trouble.
You'd get in trouble.
Yeah.
You get in trouble.
Is that the reason you haven't?
Because you know, it's not because we were looking at the Pure Sang.
We did look at, I think we scanned the pure.
I mean, that look any worse.
Well, I like it.
And that's what I do.
You know, you like it at the right money.
I like it.
The right money.
I had everything.
I had a customer who had the original Wurras off me.
Then he had an S, then he had a Puff, then he had another S.
Then he went into a pure sang.
The pure sang lasted two weeks.
He lost about 50 grand and he went back into an Urus Puff.
I don't know.
I mean, it's Novitech again.
They do a nice kit for that.
So why haven't you done Ferrari?
There's got to be an element of scared there, Lenny.
Do you know what it is for us as well?
It's probably the reason why we don't modify supercars.
So I'd love to get a revuelta on our program.
Yeah, but you do with the event adults.
It didn't really work for us.
We probably did about eight or nine event adult kits.
There's something about telling us here about this Ferrari kit.
No, I genuinely think it's because the UK don't really
celebrate success and wealth and loudness.
We don't modify supercars in the UK.
If we do, it's a very, very, very select few.
Whereas my friends, the Platinum Group in LA,
they lower event adults.
They got a Gentani exhaust.
They put bigger wheels on some of them on air.
You know, they do extreme modifications on supercars.
A, in the UK, again, we don't celebrate success.
We don't like people driving about in flash supercars.
B, our roads are shit.
So you can't lower an event adult on big wheels and it will last.
There's no real particular reason we don't do Ferrari,
apart from the fact that I don't think it really fits our portfolio.
But also, Ferrari don't like us doing it and buying the cars.
You're not going to be able to get the cars.
You're not going to be able to get the cars.
This is the other thing.
And I think the only car that we would do,
because we specialize in mostly SUVs,
I know we do the RS6 and the RSQ8 and the Eurus and stuff,
but we're mostly SUVs.
The purer saying would be the car to do.
But again, it comes down to money.
They're still quite lumpy, aren't they?
Even though they've come down quite a bit.
Yeah, they're still 350.
Yeah, 350.
Then if you, you know, we spend 300 grand designing and developing a kit,
then we've got to find the cars that the right money.
Then we're adding potentially a 60, 70 grand kit.
Then we need to start sending these at over 400.
And they don't make sense.
They're not as popular as the Eurus are, though.
No.
And the Eurus is a great car for us.
So it's not.
You buy all your cars and you.
Sorry?
You buy all your cars and you.
Most of them, yeah.
Yeah, most of them.
Well, because you don't want to be held responsible for issues of the actual car.
Look, because we're dealing with modified cars,
you know, we could potentially,
you know, it could potentially be a hat trick for a night there
because we're dealing with JLR products,
used JLR products and modified JLR products.
So we could end up being in a world of pain.
So I'd rather do new cars with a three year warranty, you know,
rather sell cars.
And the nice thing about my client base as well is, you know,
they just keep coming back every couple of years before the warranty runs out.
Anyway, you know, I've got customers.
I've got one customer who's probably up to about 60 cars with me now.
And they'll just put on a new order every, every six months.
Someone's bought 60 cars.
That's everything from Cullinan to his managers in his business,
Defender Hardtops, he's had four or so from me, you know, he's a big urban, urban fan.
And it's people like that who are constantly waiting for our new products.
That's why I'm excited about the new Audi RS5.
You know, I think the Defender is due a facelift for model year 27.
But we just got the RS Q8.
We do the RS Q8.
We've got the new facelift one as well.
So that's, that's a really nice looking kit.
It looks exactly like a Eurus when they put.
Does it?
Yeah.
They just make it like a Eurus.
Yeah. It makes it look, it makes it look more aggressive.
And that's the other, you know, the other conversation,
Eurus versus RS Q8 thing, isn't it?
You know, what are your thoughts?
I mean, they are, they use a lot of the same components, but having,
They're basically the same car.
Having driven both, the Eurus drives a lot differently,
and it's a lot more aggressive.
I think with the, with social media, especially most of the people that will say
they're exactly the same cars haven't driven them.
You must admit the RS Q8 and the Eurus drive very differently.
They don't drive very differently.
Do you not think, I thought the Eurus drive,
their drives is a bit more aggressive?
Look, it's obviously, it is tuned a bit more and it is,
it's a bit of a harder ride.
Yeah.
And it's just tweaked.
I would describe it as tweaked.
But again, it goes down to the brand, doesn't it?
If you want to chuck the keys on your desk and it's a Lambo key versus an Audi key,
that's, that's all it is because they're as good as each other.
The RS Q8 is a great car, but it's not a Lambo.
I think the RS Q8, I think the, the Eurus
makes an RS Q8 look incredibly good value for money.
Yeah.
But then you add an urban kit and make it look more aggressive like an Eurus carbon,
split a carbon diffuser, big set of 24 inch wheels.
But then you're better off going to buy a standard Eurus.
No, because you're not going to buy the Eurus.
The RS Q8 kits only about 20 grand.
You know, that's not a huge amount more.
If you're buying an RS Q8 for what, a 130, 140, still 150, 160 car,
an Eurus is still over 200.
My business partner says, if you've already got a Lamborghini,
why would you want an SUV Lamborghini?
What's the point?
Well, there's loads of points.
What, what's the point then?
Well, what do you drive from?
All my cars are Lamborghini.
That's pretty cool.
Is it?
Yeah. I've got a Lamborghini.
My wife's got a Lamborghini.
They are more practical, I suppose.
Yeah. It's a, it's an everyday supercar, isn't it?
I mean, what, what these super SUVs, I call them super SUVs.
What these super SUVs do, the,
the Eurus, even the RS Q8, they, they're two cars in one.
And there's a reason why they're so popular.
You know, so why wouldn't you get the Audi RS Q8 then?
Because then you've got, because Audi RS Q8 is a better daily than an Eurus.
How was it?
Well, it's not going to go wrong as much.
It's not as aggressive.
It's not as hard. The things you guys just said.
Yeah, but I think that makes it, we live in it.
It makes it a better daily.
We, yeah.
Then it's harder and more aggressive.
And louder.
In an SUV.
We live in a world.
Where you take your kids everywhere and where you put your shopping in the back.
You taking your kids off roading to school.
We live in a world where people want a lambo.
That is simply that.
We live in a world where people would.
Lamborghini is a Lamborghini.
And look, I've got, got a Lamborghini.
I've got, but then if they've got kids, they want to put the kids in the back.
You can't do that in a car.
I just sold over the last three months, I sold a young guy who's such a great personality on,
on Instagram called Luigi.
Labena.
Yeah.
He's an urban customer.
He has an urban defender.
Yeah.
So is, I sold him a Revuelto like in February, March.
And then he came yesterday, not yesterday, he came last week and he bought a Diablo SV.
I saw that.
Yeah.
So cool.
And he's, he's also got a Puffer Manta, Eurus.
Yeah.
So he's got the Revuelto, the Diablo SV and the Puffer Manta Eurus.
And then the defender still as a, as a work, as a work.
Yeah.
But that, how cool is that?
This guy.
Yeah.
Luigi, yeah.
Yeah.
He won't mind.
He's, he's like, he's on social media.
When I, when I dealt with him, like, I think he says he's got like ADHD and stuff.
He is the most hyper, hyper guy that I've ever met.
And it was every 10, 15 minutes.
What can we do to make it stand out?
I was like, Luigi, you've got everything, mate.
You know, I can't, I can't upsell you anything, but he's, he's a cool guy.
He came to me, he came to me the other day about this Diablo.
We've been talking about it for like two weeks, like 300 messages.
I'm glad it weren't just me.
And I said, look, you've got to come out and see the car.
No, if I come out, I'm going to buy it.
I don't want to buy it.
I'll stop messaging me then.
If you don't want to buy it, stop messaging me.
Anyway, he came out because I know he wants to buy it and he knows if he comes out,
he's going to buy it.
He wants to come out and he wants to hate it.
So he doesn't buy it, but that's not going to happen.
Never going to happen.
So he came out and he was there for three hours.
And in that three hours, I kid you not, he said, no, fuck you, Carl, I'm going home
about 30 times, about 30 times.
No, I've got to go.
I'm going home.
I'm going home, but then just wouldn't go home.
And then he finally, he pulled the trigger and as soon as he pulled the trigger, he went,
I feel so much better.
Maybe some emotional attachment, isn't it?
He's in his head.
He's already bought that car.
Yeah, yeah, yeah.
He had.
He's a good character.
Yeah, he's a cool guy.
Quick fire round.
We've never done one before.
Perfect.
Thought it might be fun.
We'll do Lenny first, then we'll do you, Carl.
So one word answer.
One word.
One word.
How are you going to cope with that?
How are you going to cope with that?
One word.
Right.
Land Rover or Mercedes?
Land Rover.
Carbon fiber or forged wheels?
Carbon fiber.
Function or appearance?
Appearance.
Supercar or SUV?
SUV.
Mansour or Brabus?
No.
Mansour or Brabus?
I respect them both, but Brabus.
Which one car screams that someone's trying too hard?
Carl has a fucking great question.
Joris.
Because you can have an alternative.
Because you've got it because it's a Lambo.
Do you know what's equally as good car as an RSQ8,
but you've got to say that you've got that Lambo.
And that's the entry.
Carl has a craze.
Urban or a revere?
Is that what you...
How many urbans you got?
Wait a minute.
How many urbans you got?
OK, so because we're going brand for brand and not person for person
because I'm very close to both entities,
I'm not going to be a fan of cars.
I'm not going to be a fan of cars.
I'm not going to be a fan of cars.
Brand for brand, I've got to say urban.
But we love you, Adrian.
Oh, we love Adrian.
We love Adrian.
I love Adrian.
He, you know, he came to the...
If you were to say Lenny or Adrian, I'd have said Adrian.
And that's exactly why I said Tom.
Cars or money?
Cars.
I mean, you probably...
Do you have money if you don't have cars with what you do?
No, and the more cars I have, the more money I wait.
What's the biggest scam in the car world?
Social media, I think.
I think there's a couple of companies out there that have got a massive following
and they look like a good professional polished outfit and they're not.
I'm not going to say.
But there's, I think...
You should say.
No, I'm not going to.
But I think social media is a very powerful tool.
But everything that we do at Urban is legitimate and we, you know,
we've stuck to our roots.
When you say these social media companies, you mean...
Do you mean car modifiers?
What...
No, I think there are some dealers out there that put out a lot of content
and they're doing all this and they're doing this.
But they just...
I don't think they look as...
I don't think they are as good as what they're trying to make out on social media.
Fake it until you make it.
Yeah.
Isn't it?
Yeah, I think that's...
I see that a lot.
That's a true saying.
So do you think it's a bad thing or a good thing then?
I mean, you've got to have some heart.
Social media is a very powerful tool.
Urban was built on social media.
Now, when we first started, when Fauxi first started
and he built that first Range Rover Sport, he gave it to Yanni.
You know, Yanni helped promote Urban as a brand.
And there's a very powerful tool in that because Urban's black book was, you know,
he'd be going out for dinner or going to training grounds and, you know,
everyone's like, oh, what's Urban?
You know, and social media is a very powerful tool,
but I think it's got to be used correctly.
Yeah.
You know, and I'd like to think that Urban as a brand uses it correctly.
And social media is a funny old game now.
I mean, I'm long in the tooth.
I mean, I had 80,000 followers on Instagram
before I even started at Urban 10 years ago.
But you see nowadays, there's a lot of card dealers and agents as well
who are smashing out reels.
And we know that to get a huge following on Instagram now,
you need to smash out reels because they're trying to complete with TikTok
and they push that all to the top.
And you can gain a 300,000 follower page within a year.
You know, I've got 227,000,
but that's over 12 years.
But I've always remained true to what I know, what I do,
and I've always been authentic.
Would you say GVE, one of them companies?
Well, you know, their social media was amazing.
You know, genuinely, he was.
And George was very good at promoting cars
and promoting the videos and stuff like that.
I mean, I suppose that's the case in point, isn't it?
From the outside, I mean, I don't know enough about that situation
to comment on what went down and how it went down.
But when you take that as a case in point that,
and George is still good at what he does on social media,
you know, he presents well, he presents cars well,
he's got a following.
But GVE had not nearly a million followers across the platform,
but behind the scenes, obviously, things weren't going too well.
So not earning any money, they're not doing business correctly.
But on the outset, they look like, wow,
look how many cars they've bought themselves.
But, you know, we've got a...
And that's what you think is the scam.
Yeah, I mean, you know, our YouTube channel's only got 150,000 subscribers,
but we're not YouTubers.
We're busy.
You know, I've had to close this place down for this today,
and we've still got boys working out the back
and going into the workshop and stuff like that.
We're a working business.
I do my bit on social media, but...
So, Lenny was Lenny the Giza on Twitter.
Was he?
Lenny the Giza on Twitter.
I used to follow...
That sounds like a bare knuckle fight.
I used to follow Lenny the Giza on Twitter
way before I met Lenny the Giza, right?
And we met through Yanny.
Look at his face of regret there.
We went through Yanny.
And you know what?
He was so entertaining.
I mean, you obviously still are,
but Lenny the Giza is like a stage name kind of thing.
It was like an extension of myself,
but there was a point at Urban...
He's so entertaining.
There was a point at Urban where I realised
if I wanted to...
I've been given this incredible opportunity.
And there was a point...
I was a couple of years in when I was like,
no one's going to be buying luxury cars
off a guy that calls himself Lenny the Giza.
So then I sort of removed that all from my social media,
and I stopped doing...
This is how I grew a big social media.
I was working in London.
I was working for a company that supplies
survey equipment through the rail and construction industry.
It was an okay job, but I've always loved cars.
Cliche story.
I've always had a passion for cars.
So I was always stuck in traffic in London.
I worked in London for about eight or nine years,
and it was just when Instagram had just started
getting big and you could do little 15-second videos.
And you probably remember I used to do these little video skits,
like dapple laughs and people like that, these little videos.
And that's where I grew my following with the help of Lorde
Liem shouting me out and being friends with Yanni.
They'd share their followers with me.
And I was with Yanni one day at his place in Enfield.
He said, I've got a guy called Simon coming out,
a company called Urban Automotive.
I was like, yeah, what do they do?
It's like they're modifying rain drivers,
like with the Aero, everything, stuff like that.
And I remember seeing Simon.
I remember seeing this car.
I was like, that looks the bollocks.
And it's like, yeah, it's giving it to me for a couple of months.
And I met Si.
Me and Si then became friends.
And then after all this, I think...
I think Yanni just went to Si and said, look, he's me, mate.
He's not really enjoying his job.
I think he just needs a chance.
He needs an opportunity.
And God bless Si.
He gave me that opportunity.
And for the first year or so, I was like,
oh, this is pretty cool.
I'm hanging around cars all day.
This is really good.
I never would have dreamt that it would be me becoming VIP sales
and global ambassador for a global brand.
Do you have equity?
Sorry?
Do you have equity?
No, I don't.
Do you want equity?
I'd like to be a part of it.
Yeah, I think I've put a lot into this.
I've put 10 years of my life into urban
and helping build the brand.
And you are the face, actually.
I mean, without you, let's be honest,
without you, there's struggle, surely.
Well, I don't think there's struggle.
I think the business will continue,
but I think in terms of brand awareness...
But he's face, isn't he?
Oh, I mean, I first knew you as Lenny Urban.
Yeah.
Like, I didn't actually know what you were real surname was.
I've only just changed that in my phone.
Yeah.
It was Lenny Aguilla.
Yeah.
And that was Lenny Urban.
Lenny Urban, yeah.
So they got to a point about a year or so in where I realised
that being a loudmouth on social media
wasn't really going to get me anywhere.
And I could see the way Urban was going,
and I needed to take myself a little bit more seriously.
And obviously being friends with Carl
and having people like Yanny
and looking up to all these people who were,
you know, 10 years before me,
I kind of realised that this is an amazing opportunity,
and I need to take it a little bit more seriously.
Lenny Aguilla was a great channel, though, on Twitter.
Is it gone now?
It's gone.
Yeah, I actually went there
back like seven or eight years and deleted some of them
because they wouldn't...
Lenny the Geese are...
It was just banter.
Lenny the Geese are wouldn't...
But he wouldn't have survived in 2026.
He would have upset a lot of people.
Oh, yeah.
You'd, yeah.
Oh, they're kind of words.
Yeah.
Nothing like...
Nothing too out there,
but in fact, me, it's so easy to upset people nowadays.
It could have been anything.
Yeah, yeah, yeah, yeah, yeah.
Yeah, yeah, that's true.
Give Urban a shout out then,
if anyone's interested in modifying a car.
What should they do?
Yeah, so it depends what you want to do.
If you've already got the car
and you want to have the car modified, come to us.
If you're in the market for a car that's already modified,
we've got a showroom five miles down the road
with three very capable salesmen
and always about 40s, 50 cars in stock, ready to go.
Yeah.
And what about car vertical?
Do we need to give them a shout out?
Well, when you sell these,
or you're taking cars in part exchange, which you do,
how do you check them out?
What do you use?
How do you make sure that,
since they've been in other people's ownership,
they've not been stolen, damaged,
they've not been smashed, not financed?
I think the guys at the showroom do use,
I mean, they use obviously HPI,
but they also use, I think they use systems like Carvertical.
Carvertical is by far the most superior system,
and we use it daily.
And...
Do you get a discount for this shout out?
No, they're a sponsor.
They're a sponsor.
Okay, perfect.
I see.
Although he gets it for free.
I don't get anything.
Can I get you a login detail, please?
If you click the link below,
you save 20% on your first Carvertical check.
If you hashtag Cars and Money.
To be fair, though, they are a sponsor of ours,
and we would not hide that, but Carl uses them.
But they do, yes.
He rates them.
And when they approach us to be a sponsor,
we only, you know, we want people who we can back their brand.
Of course, yes.
And I can back their brand.
Yeah, yeah.
Because there's a few that have,
we've been talking to our approachers,
so we couldn't back their brand, isn't it?
Yeah, there's a few people that have wanted to sponsor the show,
and, you know, the monetary side of things have been right,
but it just doesn't fit.
It doesn't fit our...
I show.
I get asked all the time to promote things on my Instagram page,
and I turn down a lot of stuff.
In fact, recently I got an email coming through asking me
if I wanted to do some promo for a BYD car,
and I politely declined.
I like that word, polite, for the...
Yeah.
You could have passed the mind of me,
so you might do it.
So I passed that on to a couple of other car influencers
that I know that will take the money, despite what it is.
Maybe we should talk about an Urban Cars and Money partnership.
Here we go.
You could sponsor this episode if you want.
Okay.
All right.
So we better give Urban Automotive another shout,
then it will take a minute to do that.
How many go over cars have you got again in car?
So do you know what?
I actually said to Lenny the other day, so I...
So, Mitzi's got the Urban Column.
I have an Urban Defender.
At the same time, I had another car at the show at my house
my transporter was picking up, so the Urban Defender towing the trailer
came to pick this car up, loading the car up.
Then at the same time, my uncle was dropping off my brother at my house,
and he's got an Urban Defender, and I looked and thought,
what a great advert for Urban.
He didn't know.
He didn't know.
He said, I could have done this for you, but I didn't.
It was just, you know, they're all black.
They're all Urban.
Yeah.
You know, and yeah, it was cool.
But how many...
And once again, I don't know if they're real or if they're fake,
but on the road, they look real.
You know, every...
Very rarely see a standard Defender on the road now.
You don't see a standard Defender.
No.
And this is what the powers that be at Land Rover don't understand,
is that, you know, they've made an amazing car.
The Defender is a great, great car,
but there's always going to be someone out there
that wants to add a spoiler or a roof like or a set of wheels.
Like I said, they do their own now.
So when I've just had this brand new car, they said,
Carl, do you want to run through any additional...
They never use the word modification.
No.
They use the word.
I can't remember any additional extras that were dealer-supplied extras.
Yeah.
So they did the roof wrap, the ladder and the side box.
And they said we do everything that Urban do in regards...
Not everything, but what I'm saying in regards to like the light rails,
the rear spoiler, the bits of it.
So the rear spoiler is an exact design copy.
And I know that there's a dealer 20 miles down the road
from us who does exactly the same,
and they put on fake...
I'm not going to say fake because they're not pretending that it's an Urban.
I'm going to say a replica design of our rear spoiler.
When we first designed that back in 2020,
we were the first to the market with it,
and then everyone else just copied it.
But that rear spoiler is very rare to find a Defender on the road
without just that spoiler.
But yeah, I know the dealers you're talking about,
and they just put on non-branded.
What cars have you seen that I've got kits on them?
Obviously, they're not going to be Urban kits, but other branded kits.
Brabastree wagons.
No, no, no.
That you think, oh my God, you've absolutely fucking destroyed that car.
Let's just cut in Brabastree wagons.
No, don't do that.
Don't do that.
Brabastree wagons.
Yeah, he said it so confidently.
Don't do that.
See, I'd rather talk positively.
You've not been in the game.
I'd rather talk positives rather than negatives.
And we walked around...
I know it's a little bit boring because it's not as click bait-y.
But the...
Well, no, it's not just click bait.
It's just honestly...
You're allowed to share your opinion.
The Mansory stand and the Brabastand and what they had at Monaco Top Mark Show,
they had this convertible stretch G-Wagon with suicide doors and a matching jet ski on the back.
And I think even the trailer was kind of fun.
It was in blue.
Yeah.
Oh, it's stunning.
It's unbelievable what they can do when I think about the R&D costs and what they create.
And whether it's my cup of tea or not, I mean, that set up's probably like 1.5,
2 million quid.
So I'm not their customer anyway.
So fuck what I think.
Do you know what I mean?
But to look at them as a company that we aspire to be, and the same with Brabast,
you know, Brabast creating that beautiful coupé that they've just brought out,
that full coach work, that is a stunning, stunning, stunning car.
And to me, it's the best of both because it's Mercedes AMG mechanics, software,
you know, everything else.
And then you've got this beautiful Brabast body over the top.
And I've got to respect what they do.
But like every company, sometimes they get it wrong.
But maybe it's not wrong.
Maybe it's just not my cup of tea.
Yeah. Also, sometimes you can look at something and not like it personally,
but respect what it is.
I think it's a mixture for me because I've seen a couple of really bad fake ones.
Yeah.
And that does ruin, like when Burberry got faked, it makes you know when we're Burberry.
I've seen this black Mansour-y Euras outside of Harrods.
And my God, it was the, I mean, it was obviously a fake kit.
I mean, Steven Wonder could have seen it was a fake kit.
Um, it was, was the worst car I've ever seen.
And now I look at the original ones and I just think that this is shit.
But you could see why that is so frustrating,
frustrating for companies like us and Brabast and Mansour in Revere and OV.
Because you have to evolve.
Because the everyday man on the street that doesn't know his cars,
that doesn't look at that kit and think, yeah, that's got to be fake.
Look at it.
Now that's their idea of Mansour-y bits hanging off.
The carbon weave is all wonky and stuff like that.
Oh, like someone in the couple of weeks talks about Mansour-y in El Gudda.
I'm no way.
I saw one outside of house.
It was shit.
And that's why it's so frustrating.
If someone sees a fake defender on the street with urban lettering across it
and the arch is falling off and they've wired in the roof light bar that goes down
the out and down the side of the A pillar and which is what they do.
Whereas we do it properly.
We do it in the roof.
You know, that's their first impression of urban because it's got urban across the lettering.
Even though it hasn't got a single urban component.
And what's the best?
What's your favorite kit?
Non-urban.
Yeah.
That goes a brand easy car.
Easy for me.
Revere's Phantom 8 is one of the best looking cars.
Yeah.
Their Phantom kit.
And I said it to Adrian when I last saw him.
He absolutely nailed that.
And there are some some things that we pick our battles with because for me especially
absolute other end of the market for transit.
I've been a white van man for 10, 15 years.
I love a full transit.
Right.
And when we were starting to do VWT 60, I said to say, why don't we do a transit?
And we both looked at MSRT's transit.
We were like, just can't improve it.
You cannot improve that van.
You can you can make it a slightly different adjust.
You could make me look it, make it look a little bit more urban, but they nailed that design.
And with Revere and that Phantom, I looked at that and I thought, do you know what that's that?
It's so brave to do that on that car.
That's for a very, very, very niche market.
Very niche market.
And you just said the R&D and the cost to develop the kit.
Yeah.
Where are you going to get your money back?
I mean, you're not selling 10 of those a year.
No, you're not.
No, you're not.
You're probably, I mean, I don't know how they get on with that, but maybe two or three.
Because you think that Phantom makes what half million quid anyway, isn't it?
Yeah. Well, yeah, minimum.
So then if you're only doing two or three a year, you need to make that kit expensive
to then pay for your R&D costs.
What about you, Carl?
What do you think is the best?
I think a full kit Brabus G-Wagon is absolutely perfect.
I think the quality, the quality, we've just had an invoice there and the inside and outside was,
it was 420 yuan for the conversion.
So obviously you get what you pay for.
And they have the prestige as well, because they've been out since the 80s.
You get what you pay for.
And they are supported by Mercedes in regards to warranty and stuff like that.
So you also get that.
But for me, I think a Brabus G-Wagon, whether I mean, it doesn't have to be a 900 rocket,
just a full Brabus wide body G-Wagon, I think the quality is incredible.
The fitment and you touched on something earlier about fitment.
It is all about fitment.
Yeah.
When you put a body kit on a 200 grand car, it has to be right.
And we do.
So I wrote a nice t-shirt that doesn't fit.
Of course.
You know.
But we do pride ourselves on the quality of our carbon and the quality of our products.
I went over to Brabus to see Constantine last year and he showed me around the factory.
And some of the special builds they do are incredible.
Incredible.
Yeah.
But you know, I just I think that's how a G-Wagon should have left the factory.
You know, that is just the interesting thing.
But you said we bought, last time I came to yours, we bought one of our wide tracks.
Yours is great, by the way.
Yeah.
Yours are absolutely fantastic.
And they're very similar.
Yeah.
And I think that's where it goes back to the price point thing.
I think the Brabus are allowed to and they can do because they've been going for 50 years.
You know, they've got that prestige, heritage.
So they can warrant that brand.
That brand tax that we talked about.
That makes your car incredibly good value.
Exactly.
You get a brand new full urban G-Wagon for what, 240 grand?
Yeah, about that.
2,000, 250.
Right, 240.
Yeah.
630.
Yeah.
For a Brabus one.
And it's the same kind of thing where it's replacement carbon bumpers, replacement
arches.
And in fact, I'm actually doing a G-Wagon now that's having a full Tiffany Blue interior
re-trim.
So we're doing re-trims now.
That's going to be more closer to 300 grand.
So we're creeping up.
But again, urban's been going for 12 years.
You know, these guys, Kourush has got, what, 30 years on us?
Brabus have got 50 years on us.
You know, so it's exciting to see where we're going to be in 10, 15, 20 years time.
Because the expansion and the level that we've got to in 12 years from a couple of old defenders
on Simon's driveway to a global brand, you know, recognized all over the world with 150,000 square
foot of business and 110 staff members just in the UK.
You know, we've got urban US now.
You know, we're, we're killing it, you know, and it's exciting seeing how it's, you know,
when I first started here, there's me and seven other people.
We've got 110 staff members and we're just growing and growing and growing.
And the nice thing is, especially in car modifications, there's always going to be
new products out there.
There's always going to be new Audi RS5s.
There's already going to be new, you know,
Booris at some point, you know, so that we can keep evolving.
And the new owner has the same, you know, same line of thought as what Simon had.
Yeah. So, you know, Simon left us with this incredible, he's in Dubai now.
He's left us with his incredible business, but his business as usual.
You know, there's more investment, you know, there's more exciting projects and stuff
because we've got a little bit more money to play with in terms of, you know, special projects
and stuff like that.
But the, the urban mantra, the design mantra and the core of the urban brand remains the same.
We're just, we're just a little bit more, you know, financially able to do more exciting
projects and expand into other markets, which is really exciting.
Kyle, I've got one final question for you.
Because people in the comments have been asking, we've got our new cars and money.
What's that channel now where people are putting in some polls and votes?
We have an overwhelming response to us, then wanting us to do another live show.
Okay.
I mean, you know, we did with Mark McCann.
Yeah.
Would you ever be open to doing a live show or something for the hard-core subscribers?
Yeah, I think we should do it.
We've got to get the right, because it's okay, me and you who are used to being in front of a
camera all the time.
And you know, it's hard for them with this in audience.
You know, it's so we've got to get the right, Mark was great, you know, because Mark is,
is that personality.
So Mark was great.
We can't really do another one with Mark because it would just be just a live every
all the time, like just an ongoing thing.
But we know we've got a couple of big guests coming on.
Mmm.
We might very big guests.
Nearly as big as Lenny.
We might have two on at one time.
Oh, I mean, that will break the internet.
But what I'm saying is what about that life?
Would they do it?
Yeah, I think so.
Can you tell me after the cameras?
Yeah.
Yeah.
You tell me that story.
I'll tell you that story.
Great.
Yeah.
Show me yours.
I mean, yeah.
I mean, the logistics of what we've got to pull off there is going to be hard.
Yeah, but we've got to get both cars to my showroom.
There's a bit of a clue there.
Yeah, we've got some really exciting guests coming up.
Okay.
So we have a new cars and money WhatsApp channel.
So I guess we'll put the link on the screen.
We give you first access.
We're going to do a live show behind the scenes.
We do polls for guests, stuff like that.
Yeah.
Lenny, thank you very much.
Welcome.
So much pleasure.
I know you completely took over.
This is the customer lounge.
Yeah.
They're lining up there with it.
Yeah.
So I really appreciate you doing that for us.
Yes.
Good times.
Always good to see you, mate.
Good to see you, mate.
Thank you, Lenny.
Thank you, mate.
You're welcome.
You're welcome.
Awesome.
About this episode
Urban “kits” and luxury tuning collide with authenticity, legality, and resale-value math. The hosts and guest contrast late-90s/early-2000s mods with today’s Mansory/Brabus-style luxury conversions, then zero in on “urban” Defender and G-Wagon builds that dealers may misrepresent using replica parts. They explain why their carbon kits are controlled via authorized fitters, break down kit pricing (including a Cullinan example), and argue Land Rover wants to shut down third-party tuners. The chat also detours into car-finance refunds and financing logic.
0-60
22 inch wheels
23 inch polished face
23 inch wheels
24 inch forged wheels
24-inch wheels
AC Schnitzel
aero kit
aftermarket tuners
aftermarket wheels
Audi e-tron
Audi Q8
Audi R8
Audi RS5
Audi RS e-tron GT
BMW 1 Series
BMW 3 Series
BMW M3
BMW X5
Chevrolet Nova
Ferrari Luce
Ford Escort
Ford Fiesta
Ford Flex
Ford Sierra Sapphire
Jaguar E-Type
Jaguar XJ-S
Lamborghini Aventador
Lamborghini Diablo
Lamborghini Huracan
Lamborghini Revuelto
Lamborghini Urus
Land Rover Defender
Land Rover Range Rover
Land Rover Range Rover Sport
Land Rover Range Rover Velar
Mazda MX-5 / Miata
Mercedes-Benz E-Class
Mercedes-Benz EQC
Mercedes-Benz G-Class
Opel Manta
Rolls-Royce Cullinan
Rolls-Royce Phantom
Rolls-Royce Wraith
Saab 900
Tesla Model 3
Toyota Supra
Volkswagen Golf
Original notes
For 20% off CarVertical reports, use the code 'CARSANDMONEY' → https://www.carvertical.com/gb/landing/v3?utm_source=infl&a=carsandmoney&b=38b26e3a&voucher=carsandmoney
Check for FREE if you are due a refund in 60 seconds at https://refundclub.co.uk/carsToday we're joined by Lenny Howlett, VIP Sales Director and Global Ambassador for Urban Automotive — the UK's leading luxury car modification brand.We get into the epidemic of fake Urban kits being sold by unsuspecting dealers, the real cost of putting a 90-grand carbon kit on a 400-grand Rolls-Royce Cullinan, the great finance debate, and why Land Rover would shut down the entire aftermarket modification industry if they could.Follow Lenny - https://www.instagram.com/lenny.urban/Join the Cars & Money community - https://robmoore.com/cars Sponsored by:➤ Money.School - To Make, Manage & Multiply More Money, join us at https://money.school/goldcars➤ Tom Hartley Cars - https://www.tomhartley.com/
More Cars & Money Content:➤ Instagram: https://www.instagram.com/carsandmoneyofficial/➤ Shorts: https://www.youtube.com/channel/UCYS-7tYpRkJmrVIUq8-WV_A➤ Facebook: https://www.facebook.com/people/Cars-Money/61579331221620/➤ Tiktok: https://www.tiktok.com/@carsandmoneyofficial Connect With Us:➤ Rob’s Instagram: https://www.instagram.com/robmooreprogressive/➤ Carl’s Instagram: https://www.instagram.com/carlhartley1/
Cars & Money
Rob Moore & Carl Hartley
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