Glossary / Brand

Rolex

18 Episode Mentions
Too Afraid to Ask

Rolex is a well-known brand that makes high-quality watches. They sponsor car races, which connects them to the automotive world.

Technical Definition

Rolex is a luxury watch manufacturer known for its precision and quality. The brand has a strong association with motorsports, including sponsorship of events like the Rolex 24 Hours.

About Rolex

Rolex is a Swiss luxury watchmaker and manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. After World War I, the company moved its base of operations to Geneva because of the unfavorable economy that led to business instability.

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