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Mansory on Modifying the World's Greatest Supercars & What Brands REALLY Think

Mansory on Modifying the World's Greatest Supercars & What Brands REALLY Think

Cars & Money Apr 29, 2026 50 min
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About this episode

Mansory’s founder talks through the company’s philosophy of making every body kit and conversion functional, from aerodynamic wings to working scoops, while also explaining the huge cost and time behind projects like the Bugatti Chiron and Maserati MC20-based build. He discusses lawsuits, copycats, warranty support, and why the brand focuses on bespoke work for wealthy clients. The conversation also covers his dislike of electric cars, his preference for sound and combustion engines, and how Mansory has expanded into collaborations and lifestyle products.

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Technical Too Afraid to Ask
Concept

electric car is dangerous

"[0.0s] I am a dreamer. [10.8s] Electric car is dangerous. [12.5s] We make sound systems."

People sometimes say electric cars are “dangerous,” usually meaning battery fires or how hard they are to handle after a crash. The real answer depends on how the car is built and how often incidents happen compared with gas cars. It’s not just the fuel type—it’s the safety engineering.

Term

V8, V12

"[12.5s] We make sound systems. [13.6s] V8, V12. [16.4s] What car do you drive yourself?"

V8 and V12 are types of engines. The “V” means the cylinders are arranged in a V shape, and the number tells you how many cylinders there are. More cylinders usually means a different feel and sound.

Concept

manufacturers copy us / sue us

"[26.7s] What do the car manufacturers think of what you do? [30.0s] Some of them know they copy us. [31.5s] Some of them think they sue us."

The speaker describes a tension between automakers and tuners: some manufacturers allegedly “copy” their ideas, while others consider legal action (“sue us”). This is a real-world concept in the modification industry involving intellectual property, design language, and brand protection. Explaining it helps listeners understand why aftermarket companies operate carefully around styling and branding.

Brand

Ferrari

"And what do the car manufacturers for Ferrari Lamborghini... I can, I'm going to assume from my Ferrari... that Ferrari would have been one of the brands that probably would have sued you at some point."

Ferrari is a famous Italian supercar brand. The hosts mention it because some companies like Ferrari may not like certain modifications and can take legal action to protect their brand and designs.

Brand

Lamborghini

"And what do the car manufacturers for Ferrari Lamborghini... Some of them they sue us that we copy them... Some of them, some of Ferrari or Lamborghini."

Lamborghini is another famous Italian supercar brand. In this conversation, it’s mentioned because Lamborghini—like other luxury brands—can have strong opinions about who modifies its cars and how.

Concept

copying vs suing over modifications

"Some of them they're jealousy. Some of them they copy us. Some of them they sue us that we copy them... But finally, we are the winner."

The hosts are talking about what happens when a company modifies supercars and other brands respond. Some brands may like it, but others may feel it’s too similar to their own work and take legal action to protect their designs and reputation.

Concept

aftermarket modification impact on brand/customer demand

"But in a fact, to be honest, it is advantage for them... because who don't like the car like this, they get more customer because they have their own customer anyhow."

They’re arguing that modifying supercars can actually bring in more customers. Even if the original brand doesn’t love it, some people want a more customized or wilder version, so the modified cars can increase demand.

Term

kits

"[134.8s] But you still make kits for Ferrari, so. [137.1s] Yeah, so. [137.7s] There you go."

A “kit” is a set of aftermarket parts made to fit a particular car. Here, it’s about whether Mansory offers parts for certain Ferrari models.

Car

Ferrari F80

"[142.5s] You don't make what? [143.9s] F80. [144.6s] Yeah, so, OK, so me and Mr. Mansori at the minute"

Ferrari F80 is a specific Ferrari supercar model. The hosts are talking about whether Mansory makes aftermarket parts or a kit for that exact car.

Car

BMW M3

"You don't make what? F80. Yeah, so, OK, so me and Mr. Mansori at the minu..."

The BMW M3 is a sporty BMW made for fast driving. “F80” refers to a specific generation of the M3. People talk about it because it’s known for strong performance compared with a regular BMW 3 Series.

Company

Mansory

"[144.6s] Yeah, so, OK, so me and Mr. Mansori at the minute [162.4s] But the car, I think, will be coming straight here [167.9s] for full Mansori."

Mansory is a company that modifies supercars. They’re known for making big, noticeable changes—so the hosts are talking about a Ferrari being customized by them.

Car

Ferrari F82

"[149.4s] are connected with a customer who I am selling a Ferrari F82. [162.4s] But the car, I think, will be coming straight here [167.9s] for full Mansori."

Ferrari F82 is the specific Ferrari car being mentioned for sale. The conversation is about that car coming in for Mansory modifications.

Concept

aftermarket customization (full conversion)

"[162.4s] But the car, I think, will be coming straight here [167.9s] for full Mansori. [169.5s] No, they're coming here only for a little loan change."

“Full” customization usually means the tuner is doing a lot more than small add-ons. It can change how the car looks (and sometimes how it drives), which can affect what the car is worth later.

Concept

mold

"So then you have to make the mold. It is milling the model."

A mold is like a custom form used to make parts the same way every time. If you’re building body panels or aero pieces, the mold helps ensure they fit correctly.

Term

milling the model

"It is milling the model. And then we make mold, yeah?"

Milling the model means using a computer-controlled machine to carve the exact shape. That carved shape is used to make the tools (like molds) that produce the final parts.

Concept

wind tunnels for aerodynamics

"And obviously the design, you would have had to go through wind tunnels for aerodynamics. We do, we do. We do it not in wind tunnel, it's out."

A wind tunnel is a controlled airflow test where engineers can see how air moves around the car. It helps them make the car faster and more stable by shaping it to push air the right way.

Term

wings

"No, or even we make the wings and so on, yeah? Because this is very, very important."

“Wings” here means aerodynamic parts like spoilers. They’re meant to push the car down onto the road so it can grip better, especially at speed.

Concept

function over form in aero mods

"Because this is very, very important. Everything what we do is function. Even if you make a scoop, a scoop is function... It doesn't actually do anything. It's just the visual."

They’re talking about whether car aero parts actually do something or are just for looks. The idea is that a scoop or wing should help the car—like improving cooling or grip—rather than just changing the appearance.

Term

scoop

"Everything what we do is function. Even if you make a scoop, a scoop is function. Yeah, right. So it actually does cool the engine?"

A scoop is an opening or raised shape on the car that helps move air. The discussion is about whether it actually helps performance (like cooling) or if it’s just there to look sporty.

Car

McLaren 675 LT

"I've even seen it myself with McLaren's. Like, you can get a roof scoop on a 675 LT. It was fake. Right. It doesn't actually do anything. It's just the visual."

The McLaren 675 LT is a special McLaren supercar. In this discussion, they’re saying some factory-looking parts (like a roof scoop) may be there for appearance more than real cooling or performance.

Concept

show car

"It's only you have a show car, you have a media, you have people starting, yeah?"

A “show car” is a car made to be seen—like at car shows or in photos/videos. The point is to attract attention and create buzz, which can help sales or brand value.

Car

MC20

"And what triggered you to use the MC20 as the donor car for this, why didn't you choose a Revolto or a..."

The MC20 is a Maserati supercar. A “donor car” means someone starts with a real, existing car and then changes it—often heavily—to create a custom version.

Concept

donor car

"And what triggered you to use the MC20 as the donor car for this, why didn't you choose a Revolto or a..."

A “donor car” is an existing vehicle used as the foundation for a custom build. Builders choose a donor because it provides the underlying chassis, drivetrain, and fitment points, which can then be replaced or reworked to achieve the desired look and performance.

Concept

fully carbon cars

"Hopefully this year, all the complete fully carbon. Because we started already at the beginning with Avanador. So Avanador will make, I believe, 10, 12 fully carbon cars."

“Fully carbon” means a lot of the car is made from carbon fiber. Carbon fiber is lighter and stronger than many traditional materials, and it also looks very exotic.

Term

SVJ

"I believe the complete, we make 20 cars with SVJ, because all shape same. ... SVJ, all together we make 20."

SVJ is Lamborghini’s performance badge used on the Aventador SVJ. It signals a more track-oriented, higher-output specification than the standard Aventador, which is why the conversation frames modifications on an SVJ as a different proposition than doing the same thing to a base car.

Car

Lamborghini Aventador

"...to do it on their SVJ rather than their standard Aventador? Some people, they have an image, you know,"

The Lamborghini Aventador is a high-performance supercar from Lamborghini. The “SVJ” is a more extreme version of the Aventador, aimed at stronger track performance. People may talk about it because the different versions can feel very different in how they’re built and used.

Concept

customer image vs. functional value in customization

"Some people, they have an image, you know, that they are thinking, same as Colin, why you buy a silver batch, black batch? ... just buy a standard one. You can paint it."

This is about why people modify cars. Sometimes it’s not because the upgrade is needed—it’s because the owner wants the car to say something about them (status, identity, exclusivity).

Term

black badge

"No, most cars are modifying if black batch. ... So when you go to Rolls Royce to make your stock cars, you buy a black badge? Only."

A “black badge” is basically a styling/branding option—often darker logos or trim—that makes the car look more special or more aggressive. People who buy luxury cars sometimes choose it because it matches the look they want.

Concept

customer customization / ordering preferences

"I buy a lot of cars because we don't wait and the customer come, yeah? ... So we buy only black batch. ... Because customer, they want to fill, they're driving black batch originally."

This is basically about how buyers’ tastes affect what cars get made. If a lot of customers want the same look (like the black badge style), the brand and shops plan around that demand.

Brand

Rolls Royce

"So when you go to Rolls Royce to make your stock cars, you buy a black badge? Only. ... Because customer, they want to fill, they're driving black batch originally."

Rolls-Royce is a luxury car brand that lets buyers customize a lot of the car’s look and details. Here, they’re talking about customers choosing a darker “badge” style when ordering.

Term

limited

"But for the 350. When we make complete car, so something like limited, we ask more than a million."

“Limited” here sounds like a special, very high-end version of the car or conversion. It’s the kind of option that pushes the price way up compared to the more normal upgrades.

Term

complete fully carbon

"So that's why the Revealto, complete fully carbon, yeah."

“Fully carbon” means a lot of the car’s parts are made from carbon fiber. It’s lighter and can look amazing, but it costs a lot because it’s harder to make and install.

Concept

backside is in one piece

"[539.9s] because Revealto is, you know, the backside is in one piece. [572.4s] Right. [572.8s] Because it's one piece."

If the rear is made as one big piece, then a small crash can force you to replace more than just the broken part. That usually means more labor and higher repair costs.

Concept

bespoke customization

"...what we have done, you know, everything that we do, we love the car, to be honest, yeah? And we do the best what we can..."

They’re describing their work as custom-made for that specific car and customer. That’s why the results (and the price) can be very different from normal aftermarket mods.

Car

Bugatti Chiron

"...what's the most expensive conversion you've done and the car you've sold? Bugatti, Chiron."

The Bugatti Chiron is one of the most expensive, high-performance supercars in the world. They’re saying their priciest customization work involved a Chiron.

Term

refund

"...to check if you're owed any refund on your car finance agreement in the UK between 2007 and 2021."

A refund here means getting money back because your car payment deal may have been wrong. It’s usually based on a review of how the finance was set up.

Concept

car finance agreement

"...to check if you're owed any refund on your car finance agreement in the UK between 2007 and 2021."

It’s the paperwork that lets you pay for a car in installments instead of all at once. Sometimes, people later find out they were charged unfairly or incorrectly and may be owed money back.

Company

Mansourie

"And how did you start Mansourie? Well, we started in 2004, Mansourie."

This sounds like the name of the company the episode is about—likely connected to supercar tuning/modification. They’re asking when the business started and how it got going.

Brand

Munich

"So, I said to my guys, I go to Munich, I bought the car, [812.3s] I bring the car, we start tuning."

They say they went to Munich to buy the car first. That matters because tuners often start with a specific base vehicle from a dealer or market, then modify it. Munich is a major automotive hub in Germany, so it fits the “buy in Europe, build in-house” approach.

Concept

tuning

"I go to Munich, I bought the car, [812.3s] I bring the car, we start tuning. [814.7s] But people say it's crazy."

In this context, “tuning” refers to Mansory’s modification work on a Bentley GT—turning a stock luxury grand tourer into a more aggressive, bespoke machine. Tuning can include bodywork, interior changes, and performance calibration, depending on the project. The speaker is using it to describe the step-by-step process from acquiring the base car to delivering a finished product.

Topic

Auto Mechanica

"So, we make the Bentley GT and then this one, [837.8s] not car show, we put in Auto Mechanica, [839.6s] Auto Mechanica is part of it, yeah?"

Auto Mechanica is mentioned as part of the car’s launch/visibility strategy (“we put in Auto Mechanica”). For listeners, this reads like a dealer, event, or showroom channel that helped generate attention and inquiries. It highlights how high-end modifiers rely on distribution and exposure, not just the build itself.

Brand

Royce Royce dealer

"then that time we get a USA dealer, [850.7s] which is also was a Bentley and Royce Royce dealer, [854.1s] directly, yeah?"

The transcript mentions a dealer that is also a “Royce Royce dealer,” which almost certainly refers to Rolls-Royce. This is relevant because it suggests the modified Bentley’s market reach and the kind of luxury retail network Mansory was tapping. It also underscores how brand-adjacent dealers can accelerate inquiries for bespoke builds.

Brand

Bentley

"So, Bentley was unhappy, of course, because they put our name in the homepage, so they had to remove it, well, whatever."

Bentley is a luxury car brand from the UK. Here, they’re mainly discussing a disagreement about using their name publicly, not how the cars are built.

Brand

Aston

"So, we've done Bentley, Aston, and Rolls Royce? Yeah."

Aston Martin is a well-known British luxury sports-car brand. In this segment, it’s just one more brand in the list of cars Mansory modifies.

Brand

Porsche

"So, then we start in Mercedes, we start with Porsche, we bought branding from Porsche for Rind Speed,"

Porsche is a famous German sports-car brand. In this part of the conversation, they’re talking about Porsche-related branding and how Mansory handled the business side of modifying cars.

Brand

Mercedes

"So, then we start in Mercedes, we start with Porsche, we bought branding from Porsche for Rind Speed,"

Mercedes-Benz is a big luxury car brand from Germany. They’re mentioning it as part of the order or strategy for which brands Mansory worked on.

Brand

Rind Speed

"we bought branding from Porsche for Rind Speed, you know Rind Speed? Of course, on Rind Speed, yeah."

“Rinspeed” is a company associated with automotive design and concept work. Here, it’s mentioned because the speaker is describing partnerships and how Mansory approached branding and builds.

Concept

custom customer and the part

"let's say, custom, customer and the part, and continuing proportion, yeah?"

They’re talking about making cars to order. That usually means choosing specific parts and tailoring the build to what the customer wants.

Car

Tesla Cybertruck

"[1031.6s] And your Cybertruck? [1033.4s] Yeah, we make Tesla long time ago, [1036.0s] the, I don't know the name, but not succeed,"

The Tesla Cybertruck is Tesla’s electric pickup truck with a very unusual, boxy design. The host is basically saying it’s a different kind of vehicle than the supercars Mansory usually modifies.

Term

electric car sound system

"Would you personally drive an electric car? ... No, because you need, you, whole life, whole life, you have a sound... Electric car, we make sound system."

Electric cars can be so quiet that people don’t realize one is coming. So some manufacturers add a fake sound that plays outside the car to help others hear it.

Car

Spectre

"If the Spectre came with the normal V12 Rolls-Royce engine, like that would be the only car I want to have."

The Rolls-Royce Spectre is an electric Rolls-Royce. The host is basically saying they’d rather have the classic Rolls-Royce V12 than the electric version.

Concept

emissions

"But now the emission is anyhow, they try to bring the emission from the engine much lower, lower, lower."

The segment discusses how emissions are reduced at the tailpipe as engine technology improves, but also argues that other parts of the lifecycle (like battery production) can be worse. This is essentially a debate about “where” environmental harm happens: during driving versus during manufacturing.

Concept

battery production lifecycle impact

"Because to get the coal boat out the ground to make the batteries is way worse for the earth than what the emissions out of an exhaust are."

They’re arguing that making electric-car batteries can be very harmful to the environment. The idea is to compare the total impact of building and using the car, not just what comes out of the tailpipe.

Concept

tailor-made

"You know, that's why they start to make different section tailor-made. Tailor-made, yeah. So... Or by Royce Royce Bespoke."

“Tailor-made” means the car can be customized to match what the buyer wants, like choosing a specific color. Instead of only picking from a small menu, the brand can build a more unique spec.

Brand

Royce Royce Bespoke

"So... Or by Royce Royce Bespoke. Or by many company, they have their own, let's say, section,"

“Bespoke” is Rolls-Royce’s way of offering very customized cars. It’s basically the brand helping you create a car that’s tailored to your tastes.

Concept

car collection

"[1371.8s] I mean, maybe 50, 80 kilometers, not much. [1376.9s] So do you have your own car collection that you own?"

A car collection is just owning more than one car. People do it for fun, variety, or because they like different styles of cars.

Concept

collection car

"I'm not a collector. I don't like a collection car. I don't like it."

A collection car is usually kept more like a collectible than a daily vehicle. Some owners don’t want to “baby” the car and would rather drive it whenever they can.

Concept

traffic jam

"Hey, now in this time, to be honest, traffic jam. If you see... It's bad here."

A traffic jam is heavy, slow-moving traffic that can make driving stressful and time-consuming. In the context of supercars and modifying, it’s often used to argue that real-world conditions limit how much you can enjoy performance driving.

Concept

valet

"So you have to go to a valet, wait there, wait there, wait there. Take Uber, take taxi, chauffeur, ciao."

Valet parking is when a staff member parks your car for you, typically in busy areas or during events. In supercar ownership discussions, it often comes up because owners worry about how their car will be handled and where it’s parked.

Concept

Uber

"Take Uber, take taxi, chauffeur, ciao. Easy. And you can have a drink?"

Uber is an app-based service where you request a ride. Here it’s mentioned as an easier option than driving yourself.

Concept

alcohol percent which we have to allow

"It's not much, yeah, but who knows the alcohol, the body, how the body works and you have more than the percent which we have to allow."

They’re talking about the legal alcohol limit for driving. If you drink too much, your driving skills get worse, so the law sets a maximum amount you’re allowed.

Term

bumper

"And I guess when the valet parked these cars, they could easily damage that bumper. Yes, they pay their insurance."

The bumper is the part at the front or back meant to take small impacts. On low cars, it’s easy to scrape when parking close to curbs or walls.

Concept

pay their insurance

"Yes, they pay their insurance. And they come back to Mansour in another place?"

Insurance is the system that helps pay for repairs after an accident or damage. If valet damages the car, the insurance may cover the repair bill depending on the policy.

Company

Mansoury

"[1506.2s] on the road and just ram into Mansoury cars and go, oh, back to Mansoury. [1512.8s] If I had a quiet month, that's what I'd be doing."

They’re talking about a company that modifies high-end supercars. The conversation is less about the stock car and more about the aftermarket business around it.

Term

wheels

"[1495.1s] Of course. [1496.2s] What I would do... [1496.6s] They make... [1497.2s] They damage a lot of wheels, by the way."

They’re saying the people parking the cars can scrape or hit the wheels. On expensive cars, wheel damage is pricey to fix.

Concept

aftermarket parts delivery

"[1516.4s] But at least we are fast to deliver the part. [1520.1s] Yeah. [1520.6s] I bet you are. [1521.6s] Yeah. [1522.6s] One week, we deliver the part."

They’re talking about how quickly replacement or upgrade parts can be shipped. If parts arrive fast, the car is back on the road sooner.

Brand

Mansouris

"So, we were told that lots of companies try and copy and fake Mansouris. Is this, is this true? ... in the UK, there is a pandemic of people with Lamborghini Uruses, with fake Mansouris kits."

Mansory is a company that customizes expensive supercars with flashy bodywork. The discussion is about people copying their designs and selling fake “kits,” which can look cheap compared to the real thing.

Concept

copying luxury brands (counterfeits)

"If you go fashion, Louis Vuitton, Hermès, they are Chanel, they have many copy. In one case, if they copy you, you should be a little bit proud... in the UK, there is a pandemic of people with Lamborghini Uruses, with fake Mansouris kits."

They’re saying that luxury brands get copied a lot because people want the same look. In their view, copying can be a compliment to the original—unless the copy is so bad it looks wrong.

Car

Lamborghini Uruses

"...in the UK, there is a pandemic of people with Lamborghini Uruses, with fake Mansouris kits. A lot. And they look awful."

The Lamborghini Urus is a Lamborghini SUV that’s very popular with tuners. Here, the point is that some owners put on cheap, fake body kits instead of proper, well-fitting upgrades.

Concept

certificate of authenticity

"Do you supply your cars with like a certificate of authenticity? Yes. Now we are very soon, hopefully by next year, we are making a new system... That they know the car is original or not original. So you don't need the certificate of authenticity."

It’s basically paperwork that says, “This car/part is real and came from the right place.” Buyers use it to feel more confident—especially when a car has been modified.

Concept

original or not original

"Now we are very soon, hopefully by next year, we are making a new system, which the car will be cheap. That they know the car is original or not original. So you don't need the certificate of authenticity."

People care whether a car is still “factory correct” or if it’s been changed. That can change what buyers are willing to pay and how confident they feel about the car’s history.

Car

Mercedes-Benz G-Wagon

"So for instance, this G-wagon behind is a new car. Yeah. Okay. So this comes with a three-year Mercedes-Benz warranty as a new car."

The Mercedes-Benz G-Wagon is a rugged luxury SUV. The hosts are talking about whether warranty coverage still applies when the car has been modified.

Car

G-Class Gwagon

"In that case, they complain, but they should not complain. So for instance, this G-wagon behind is a new car. Yeah."

The G-Class is a luxury SUV made by Mercedes-Benz. It’s known for being tough and capable off-road, while still feeling upscale inside. The podcast mentions a newer G-Wagon, meaning the model has been updated over time.

Term

warranty

"So this comes with a three-year Mercedes-Benz warranty as a new car. Do Mercedes-Benz still warrant the car with your kit on it or do you have to put your own warranty on it? ... So say the car is one, two years old and it has an engine light or a problem come on, the customer come back to you and you warrant it."

A warranty is a guarantee that if something goes wrong within a certain time, the repair cost may be covered. Here they’re discussing whether the warranty still applies after modifications.

Car

Ferrari SF90

"So if someone bought a Ferrari, an SF90, like this car here, which is beautiful by the way, and obviously I know Ferrari would strip the car of a warranty."

The Ferrari SF90 is a very expensive, high-performance Ferrari. The hosts are using it to explain how some brands may not honor warranty coverage if you add aftermarket modifications.

Concept

lift truck bring the half of the body to join the body

"[1896.2s] They cut the car without any measure table. [1900.7s] Yeah. [1900.9s] And they make the lift truck bring the half of the body to join the body. [1908.5s] Yeah. [1909.0s] Yeah, yeah, yeah."

They’re describing how the shop physically moves big sections of the car body into position to put them together. This is common when the body is being cut and reshaped. The hard part is making sure the panels line up correctly afterward.

Concept

cut and shot

"[1908.5s] Yeah. [1909.0s] Yeah, yeah, yeah. [1909.8s] Which is really. [1910.8s] Cut and shot. [1911.7s] Amazing."

They mean the car’s body gets physically cut apart and then rebuilt into a new shape. That’s a serious modification, not just adding parts. It can affect how well everything lines up and how solid the body feels.

Concept

homologation

"America, you need the homologation is different. Shashi number is different. Yeah, yeah, yeah. So you cannot sell a European car to America."

Homologation is basically “getting permission to sell and drive.” Different countries have different rules for safety and emissions, so a car that’s legal in Europe might need extra approval or changes to be legal in America.

Concept

VIN (shashi number)

"America, you need the homologation is different. Shashi number is different. Yeah, yeah, yeah. So you cannot sell a European car to America."

They’re talking about the car’s unique ID number (VIN). If the paperwork or identification rules don’t line up for the U.S., the car can’t be sold there as-is.

Concept

import/compliance workflow ("the car must come to us, made it and send them")

"Right. So the car must come to us, made it and send them. So that's the. Right."

They’re saying the car has to be processed in a specific way for the destination country. They bring it in, do the required work so it’s legal, and then send it to customers.

Concept

aftermarket supercar modification investment risk ("balls to invest a lot of money... you don't know yourself")

"The value of the time and spending on the car, what you are doing. That you need, sorry, the balls to invest a lot of money. Because you don't know yourself. Customer could change his mind."

They’re talking about how risky it is to spend a lot of money on a custom car when you’re not sure the buyer will still want it. Even if the work is ready, the customer might change their mind.

Car

Bugatti Veyron

"Yeah, I've seen the Veyrons. Wow. Yeah."

The Bugatti Veyron is a famous, very expensive supercar. Here it’s mentioned as an example of a car someone might buy first, then customize. It helps set the context for the kinds of “world-class” cars Mansory is talking about.

Concept

buy the car

"Yeah. So you buy the car. Yes. Do you already know the customer in mind? No, I feel myself already the customer."

The speaker describes a workflow where a client buys a supercar “for stock” and then has it modified. This is a common supercar-tuning model: start with a known base vehicle, then tailor appearance and performance to the buyer’s preferences. It also highlights that the modifier is thinking about the customer’s end goal before the build.

Car

golf buggy

"Golf buggy. Oh no, the golf buggies. I've, my friend has a golf buggy, a Mansory golf buggy in Spain."

A golf buggy is basically a small vehicle used to get around a golf course. In this conversation, they’re talking about one that’s been customized and is electric.

Company

Under Armour

"So it's coming amazing project next year. Right. Yeah. The collaboration with some famous branding."

Under Armour is a sports clothing brand. They’re saying Mansory is teaming up with them for a collaboration—more about fashion/lifestyle than car mechanics.

Concept

Brand merchandise (car brands making watches)

"It pisses me off when car brands make watches... Actually, it does not fit to, as you say, for the car designer manufacturer to make a watch."

The hosts are talking about car companies selling branded stuff like watches. Their point is that if people can’t get the exciting car they want, it feels weird to spend money on a watch instead.

Car

Porsche 911 GT3 RS

"I mean when Porsche, Porsche make people buy a Porsche watch. Because they can't get a GT3 RS. Honestly, it makes no sense."

The Porsche 911 GT3 RS is a special, performance-heavy 911 made for serious driving. The hosts are basically saying people would rather buy the actual car than a Porsche-branded watch.

Brand

Rolex

"Do you think someone who drives these cars would not wear a Rolex, a Patek, whatever, you know."

Rolex is a luxury watch brand often associated with status and wealth. In this segment, it’s mentioned as part of the idea that supercar buyers may also wear high-end watches, reinforcing the “money/status” angle the hosts are discussing.

Brand

Patek Richelmille

"I think these cars are Patek Richelmille probably. Yeah. That's what I'm saying."

Patek Philippe is a very expensive, high-status watch brand. They’re using it as an example of the kind of luxury items people might have alongside supercars.

Concept

bribe you to give you more money

"...people know that these brands that are doing what, it's just a money thing. It's just, you know, it's a way for them to bribe you to give you more money. Right."

They’re basically saying the brand might pressure you to buy extra luxury items so you can get the limited car sooner. It’s a criticism of how scarcity can be used to get people to spend more.

Term

front of the queue

"...but to get you to the front of the queue, if you buy the bike and you buy the watch, then we'll just get you to the front of the queue."

“Front of the queue” refers to priority allocation—how some luxury brands manage limited production by deciding who gets access first. The hosts are describing a strategy where buying other branded products (like watches or bikes) can improve your chances of getting a scarce car.

Term

carbon wallets

"[2184.8s] Yeah. [2185.3s] No, but the amount of stuff that we make in different cases. [2187.4s] We make armrests, we make carbon wallets, we make some leather, let's say, parts."

Carbon fiber is a strong, lightweight material. They’re mentioning carbon wallets as a luxury accessory made with the same material people associate with performance cars.

Term

armrests

"[2185.3s] No, but the amount of stuff that we make in different cases. [2187.4s] We make armrests, we make carbon wallets, we make some leather, let's say, parts. [2195.1s] Yeah."

Armrests are the padded supports you rest your arms on inside the car. They’re being mentioned as part of the kinds of custom interior pieces Mansory makes.

Term

leather

"[2187.4s] We make armrests, we make carbon wallets, we make some leather, let's say, parts. [2195.1s] Yeah. [2195.8s] Yeah."

Leather is a high-end material used for seats and interior trim. They’re mentioning it because the customization includes luxury interior finishes, not just performance parts.

Car

G-Wagon

"[2206.6s] Yeah. [2206.9s] If you had a G-Wagon and you had the Mansory suitcases to go in the G-Wagon, it makes [2211.0s] sense."

“G-Wagon” is what people call the Mercedes-Benz G-Class SUV. The hosts are saying that if you have one, special luggage designed to fit it would actually be useful.

Term

suitcases

"[2206.9s] If you had a G-Wagon and you had the Mansory suitcases to go in the G-Wagon, it makes [2211.0s] sense."

They’re talking about special luggage made to match the car. The idea is that if it fits your vehicle well, it feels like a real upgrade—not just a gimmick.

Brand

Patek Philippe

"You don't see Patek Philippe making a car. But they join with us, maybe, or some other companies."

Patek Philippe is a famous luxury watch company. They’re being used as an example that some brands focus on watches, not cars, and may collaborate with car experts instead.

Concept

Hypercar customization

"It depends. Hypercar, if customer wants, we do. But, I mean, small cars, we make also for customer one of one good customer, Mini Cooper."

A hypercar is an extremely high-performance, very expensive supercar. The host is saying they’ll customize those cars if the customer wants it.

Concept

One-off / "one of one" custom build

"But, I mean, small cars, we make also for customer one of one good customer, Mini Cooper. Right. But this is only one we make for them."

A “one of one” build means a bespoke modification program where the customer gets a unique, non-production car. This is common in high-end tuning and coachbuilding because it allows extreme personalization without being constrained by mass-market engineering.

Car

Mini Cooper

"But, I mean, small cars, we make also for customer one of one good customer, Mini Cooper. Right. But this is only one we make for them."

Mini Cooper is a small, popular car model. The point here is that Mansory will do custom, one-off builds for customers even on smaller cars like a Mini Cooper.

Concept

get the cost back

"We have to get the cost back. You know? This we will do."

It means the business needs to earn back what it spent to make the product. With expensive custom work, they may charge more at first so they can cover the initial costs.

Company

Alec Monopoly

"I love your collaboration you've done with Alec Monopoly, with the Convert."

Alec Monopoly is an artist. When a car company collaborates with an artist, it’s usually to create a special, collectible look or branding that makes the project feel more unique.

Concept

collaboration

"I love your collaboration you've done with Alec Monopoly... We are making more collaboration."

They’re talking about teaming up with another brand or creator. Instead of just changing the car, the goal is to make it feel like a special, limited project people want to own.

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