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March 28, 2026 | Weekend Drive: Afeela’s demise, Farley's $27M pay, parking lot drama at Stellantis

March 28, 2026 | Weekend Drive: Afeela’s demise, Farley's $27M pay, parking lot drama at Stellantis

Automotive News Daily Drive Mar 28, 2026 22 min
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About this episode

Sony Honda Mobility is canceling its Afeela EV program just months before the first cars were due in California, sparking debate about whether EV joint ventures are doomed or simply responding to today’s weak EV demand. Ford CEO Jim Farley’s $27M pay package is also scrutinized: bonuses tied to “quality” rise even as Ford sets record recalls, raising questions about messaging and metrics. Stellantis employees at Auburn Hills are getting ticketed/boot threats for parking non-Stellantis vehicles in premium spots. The crew also previews next week’s New York Auto Show, including Hyundai surprises, a new Subaru EV, and a refreshed VW Atlas.

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Technical Too Afraid to Ask
Company

Experian Automotive

"Experian Automotive gives dealerships accurate actionable data insights into their prospects and customers so you can reach the right consumer with the right message at exactly the right moment."

Experian Automotive provides dealership data tools. The goal is to help dealers figure out who to contact and when, so marketing is more effective.

Company

Sony Honda mobility

"We'll talk about Sony Honda mobility pulling the plug on its Affila EVs... Sony Honda mobility canceled its Affila electric vehicles this week just months before the first model was supposed to reach customers in California."

Sony Honda mobility is a company that was working on an electric car project together. They decided to stop the Affila EVs before the cars even reached customers.

Concept

pulling the plug

"We'll talk about Sony Honda mobility pulling the plug on its Affila EVs, Ford CEO Jim Farley's $27 million compensation package..."

“Pulling the plug” just means they decided to stop the project completely. In this case, it’s about canceling an EV plan.

Concept

compensation package

"...Ford CEO Jim Farley's $27 million compensation package, Stellantis employees getting ticketed..."

A compensation package is the total amount of money and benefits a CEO gets. Here, the show is pointing out that Ford’s CEO Jim Farley received a very large pay package.

Concept

New York Auto Show

"...and we'll preview next week's New York Auto Show. Joining me as always to talk about these topics..."

The New York Auto Show is a major North American event where automakers reveal new vehicles, concepts, and technology. The segment says they’ll preview next week’s show, which typically means upcoming product announcements and media coverage.

Concept

bottom line

"I think it's just the reality, hit them square in the bottom line. They realized that they had an uphill fight"

“Bottom line” means the company’s profit or loss. The speaker is saying the numbers weren’t working out.

Concept

direct sale

"They realized that they had an uphill fight because the Affila, the way that they were gonna do a direct sale, it was going to infuriate their dealers, much like Volkswagen has actively done with Scout."

A direct sale model means the automaker sells the vehicle straight to customers rather than through the traditional dealer network. The tradeoff is control over pricing and customer experience, but it can anger dealers who rely on selling those cars.

Concept

EVs

"from EVs earlier this month... particularly this one, where you're combining an automaker with a technology company... in terms of the software that is increasingly being added to these new EVs..."

EVs (electric vehicles) are the focus of the discussion, including how automakers invest in them and how software and technology increasingly define modern EVs. The segment frames EV profitability and execution risk as a key factor behind why some efforts struggle.

Concept

joint ventures

"Mike, what does this say about the viability of those kinds of joint ventures, especially when one partner changes course?... I'm not sure that it failed because of the JV specifically..."

The speakers debate the viability of joint ventures (JVs) in the auto industry, especially when one partner changes direction. The argument is that JV outcomes may reflect partner strategy and EV market difficulty rather than the JV structure itself.

Brand

Ford

"So Mike Ford CEO, Jim Farley's total compensation rose to $27 million last year in part because the company exceeded quality targets. But Ford also set a record for recalls in 2025."

Ford is one of the big car companies. Here, they’re being discussed because their quality goals and recall numbers are part of the story.

Concept

bonus structure

"but according to Ford's bonus structure, now executive compensation involves a number of factors. There's the base pay, there's stock awards and bonuses."

A bonus structure is the specific formula or set of rules that determines when and how much executives earn as performance pay. It can include multiple factors, such as quality metrics, financial performance, and stock-related outcomes.

Term

stock options

"His stock options sort of fluctuate year to year based on when things vest and if he buys more stock, sells it off, et cetera."

Stock options give an executive the right to buy company shares at a set price later. Their value can change depending on the stock price and when the options vest, which is why compensation can fluctuate year to year.

Concept

bonus pay

"But this year, the story is the bonus pay. [332.7s] His bonus pay jumped like 255%"

Bonus pay is extra money you get if you hit certain performance goals. The segment explains how the bonus can jump a lot when targets are achieved.

Concept

recalls

"They're already leading the league, so to speak, [395.0s] in recalls again."

A recall is when the company says, “We need to fix something on these cars.” It usually happens when there’s a safety issue or a defect that needs repair.

Car

Ford F-150

"February 26th, 4.3 million vehicles recalled because of a software error. It was 2021 to 2026 model your F-150s."

The Ford F-150 is a popular Ford pickup truck. Here, the host is saying some F-150 model years were recalled because of a software problem.

Car

Ford Expedition

"It was 2022 to 2026 F-250s, navigators, expeditions, Mavericks, et cetera. A little earlier this mon..."

The Ford Expedition is a large SUV with three rows of seats, meant for carrying people and gear. It’s designed for road trips and everyday family use. It may be mentioned in the news because it’s part of Ford’s big-vehicle lineup.

Concept

IQS

"is the problem with IQS is that the older your model lineup is, the better you do on IQS because you've worked all the kinks out, right?"

IQS is a J.D. Power score for how many problems show up in new cars early on. The idea in the discussion is that older cars often score better because the bugs have already been fixed.

Concept

ROI

"Our measurement solutions connect your marketing efforts directly to verified vehicle sales, allowing you to measure real ROI, not just impressions and clicks."

ROI means “return on investment.” It’s a way to judge whether a marketing campaign is actually worth the money spent.

Company

Stellantis

"But I am. Yeah, I'll leave that to Larry. But, and in these workers' defense, hilariously, where security has ticketed older vehicles that used to be owned by Stellantis, and no longer currently are..."

Stellantis is a big car company that makes brands like Jeep, Dodge, Chrysler, and Peugeot. Here, they’re being discussed in the context of workplace parking rules and employee issues.

Company

GM

"Larry, GM and Ford aren't enforcing these rules right now. What do you think the effect will be on employees..."

GM is a major car company (General Motors). The speaker is comparing how GM is handling these workplace rules versus what Stellantis is doing.

Brand

Aston Martin

"And he really liked Ford, really Volvo's and Aston Martin's. Yeah, some formerly owned by Ford that they sold during the Great Recession,"

Aston Martin is a British luxury sports-car brand. The segment uses it as an example of the high-end vehicles Mulally saw in the executive garage, reinforcing the theme of brand pride and internal culture.

Brand

Volvo

"And he really liked Ford, really Volvo's and Aston Martin's. Yeah, some formerly owned by Ford that they sold during the Great Recession,"

Volvo is a car brand from Sweden. Here it’s brought up to show the CEO had good taste in cars, even if they weren’t Ford.

Term

beater

"Maybe they have an old beater that's not a Chrysler or Stalantis product,"

A “beater” is a cheap, older, often cosmetically rough vehicle that someone keeps running because it’s affordable. The segment contrasts it with newer cars and implies some workers may only be able to drive older, non-brand-specific vehicles.

Concept

New York International Auto Show press days

"[1157.9s] All right, guys, let's look ahead to next week. [1160.3s] The New York International Auto Show press days kick off Wednesday. [1162.5s] kick off Wednesday. [1164.0s] Larry, you and I will be there at the Javits Center."

Press days are the early part of an auto show where reporters get to see cars first. It’s when you’ll usually hear about new models and big updates.

Concept

Javits Center

"[1162.5s] kick off Wednesday. [1164.0s] Larry, you and I will be there at the Javits Center. [1166.1s] What are you expecting to see?"

The Javits Center is a big convention building in New York City. The auto show uses it for the event space and media access.

Concept

under embargo

"[1182.2s] The Hyundai Group is showing some vehicles [1184.3s] and we don't know what they are. [1185.8s] They've not shared them under embargo [1189.6s] as most automakers have done."

“Under embargo” means automakers restrict when journalists can publish details about a vehicle. Media outlets agree to hold the information until a specific date/time, which helps coordinate launch messaging.

Concept

auto shows have become shopping events

"for really what auto shows have become, which is shopping events, which is what they were beforehand."

They’re saying today’s auto shows are often more like places to shop and buy cars than just look at them. Instead of only showing new designs, they’re set up to help dealers sell vehicles.

Term

manual transmission

"Is it brown with a manual transmission? If they were smart, that would be the trend."

A manual transmission is the “stick shift” where you use a clutch and choose gears yourself. They’re basically saying it would be even more appealing if the car had a manual.

Concept

electric vehicles

"You can get the latest news on electric vehicles, executive compensation, and everything happening in the auto industry at AutoNews.com."

Electric vehicles are cars that run on electricity stored in a battery. Instead of burning gas, they use an electric motor to move the car.

Concept

hybrid technologies

"Basically, all OEMs are very interested in hybrid technologies. The question is which one is finding the one who's bringing it first into application..."

Hybrid cars use two kinds of power—gas and electricity. They’re designed to be more efficient than a regular gas car, without requiring you to rely only on charging.

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