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May 1, 2026 | The week’s top stories and Boston Consulting’s Eric Jesse on powertrains

May 1, 2026 | The week’s top stories and Boston Consulting’s Eric Jesse on powertrains

Automotive News Canada Podcast May 01, 2026 15 min
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About this episode

Canadian auto headlines set up a broader strategy conversation about where powertrain investments can still pay off. The discussion contrasts weak EV resale values with GM’s big Ontario V8 commitment, then turns to Boston Consulting’s view that automakers should hunt for profitable white-space segments instead of only chasing the biggest markets. Midsize pickups and hybrid plays come up as examples, alongside two planning paths: slower hybrid-led adoption or a faster EV shift driven by policy or oil prices.

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Technical Too Afraid to Ask
Concept

powertrains

"Published: 2026-05-01T04:00:00Z | The week’s top stories and Boston Consulting’s Eric Jesse on powertrains"

A powertrain is everything that makes the car move—like the engine or electric motor and the parts that connect them to the wheels. The discussion is about how changing to electric power affects car companies’ business plans.

Company

TD Auto Finance

"At TD Auto Finance, we're reimagining the vehicle shopping and buying experience. Contact our dedicated support teams today at 1-855-TD-Auto-1 to find out more about our flexible financing options that will help you meet your customer's auto financing needs."

TD Auto Finance is a company that helps people pay for cars over time. In this segment, they’re advertising financing options for car buyers.

Term

battery life

"Poor marketing, along with consumer concerns about battery life and weak demand overall, hurt the value of used EVs. But momentum is shifting, rising gas prices, new incentives and growing consumer familiarity are boosting demand."

Battery life is how long the EV battery stays healthy enough to provide good driving range. If people worry the battery won’t last, they’re less willing to pay high prices for used EVs.

Concept

resale value gap

"Poor marketing, along with consumer concerns about battery life and weak demand overall, hurt the value of used EVs. But momentum is shifting, rising gas prices, new incentives and growing consumer familiarity are boosting demand. Analysts expect the resale value gap to shrink to less than 5% by 2030."

Resale value gap just means how much more (or less) one type of car is worth after you’ve owned it for a few years. Here, it’s about EVs losing value faster than gas and hybrids.

Car

V8 engines

"On the manufacturing front, General Motors is doubling down on V8 power in Canada. The automaker will invest $691 million in its St. Catherine's Ontario propulsion plant to build the next-generation V8 engines for full-size pickups and SUVs."

A V8 is a type of gas engine with eight cylinders. This story says General Motors is spending money to build new V8 engines for big trucks and SUVs.

Company

General Motors

"On the manufacturing front, General Motors is doubling down on V8 power in Canada. The automaker will invest $691 million in its St. Catherine's Ontario propulsion plant to build the next-generation V8 engines for full-size pickups and SUVs."

General Motors is the car company behind this investment. They’re increasing production in Canada for new V8 engines.

Part

propulsion plant

"The automaker will invest $691 million in its St. Catherine's Ontario propulsion plant to build the next-generation V8 engines for full-size pickups and SUVs. The move comes amid tariff uncertainty but reinforces the plant's long-term role, with new equipment already arriving."

A propulsion plant is a factory that makes the parts that help a vehicle move, like engines. In this case, it’s where GM is building new V8 engines.

Concept

tariff uncertainty

"The move comes amid tariff uncertainty but reinforces the plant's long-term role, with new equipment already arriving. St. Catherine's will be one of three sites producing the engines, alongside U.S. plants in Flint, Michigan and Tanawanda, New York."

Tariff uncertainty refers to uncertainty about import/export taxes that can change the cost of moving parts and vehicles across borders. The segment ties this uncertainty to GM’s investment decision while still emphasizing long-term production plans.

Company

Stellantis

"Finally, in retail news, pressure is mounting on Ottawa to broaden Canada's vehicle safety standards. Stellantis says aligning with European rules"

Stellantis is a car company. Here, they’re mentioned as supporting or pushing alignment with European vehicle rules, which connects to Canada’s safety standards.

Company

Transport Canada

"But industry groups say momentum is building. Transport Canada has made no commitments and any change would likely require new legislation."

Transport Canada is the Canadian government agency that sets transportation rules and policies. In this discussion, it’s mentioned because it may influence whether importing vehicles becomes easier or harder.

Company

Boston Consulting Group

"Coming up, we hear from Boston Consulting Group Managing Director, Eric Jesse. At TD Auto Finance, we pride ourselves on being remarkably human..."

Boston Consulting Group is a consulting company that helps businesses with strategy—like how to plan and make decisions. Here, one of their leaders talks about a report on how car companies can grow and profit as cars become more electric.

Concept

electrification transition

"Eric Jesse, thanks for joining us today. ... So you're a co-author on a new report that looks at growth and profitability opportunities for automakers as the industry's electrification transition continues to unfold."

This is the auto industry moving away from gas engines and toward electric drivetrains. Companies have to change what they build and how they make money while they invest in new electric technology.

Concept

OEM

"Yeah, so a lot of our clients have been struggling to figure out how to position their portfolios to make money. And this is both the OEM site but also the suppliers that work with them."

OEM means the company that makes the cars in the first place. The episode also talks about suppliers—companies that provide parts—because both groups are trying to figure out how to make money during the shift to electric vehicles.

Concept

ICE

"As you leave and transition from ICE, the portfolio where they're really well rooted, they're way down the learning curve, the whole kind of machine is built around that, to a new world that is very much going to be electric vehicles at some point."

ICE is the usual gas or diesel engine in most cars today. The discussion is about what happens when companies move away from that toward electric cars.

Concept

profit pools

"And so you're actually transitioning profit pools. And so how you set up against those are really important..."

Profit pools are the areas of the business where companies make the most money. The idea here is that when cars go electric, the money-making areas can change too.

Concept

billion dollar investment

"if you think about the fact that a powertrain is easily a billion dollar investment if you think of the whole platform..."

They’re saying that building the technology for a car’s power system can cost a huge amount of money. The point is that these decisions are very expensive and high-stakes.

Concept

white space opportunities

"But the bigger key really is exploring those white space opportunities where there are fewer competitors."

White space opportunities are market niches with less competition where a company can grow or earn better margins. The speaker frames this as a strategy for profitability rather than simply chasing the biggest or fastest-growing segments.

Concept

EV company, a pure EV startup

"the thing to appreciate is that like a EV company, a pure EV startup is making one bet, right? And they have no IP that they can rely on to make money in any other way."

A pure EV startup is a company that bets everything on making electric cars. If that plan fails, there may be no backup business to keep it afloat.

Concept

IP

"And they have no IP that they can rely on to make money in any other way. So it's like a make or break scenario..."

IP is a company’s protected know-how—like patents or technology it can legally use or license. The point here is that some startups don’t have that kind of backup revenue.

Term

EV

"...at a much lower cost than an EV upstart. It would literally be unapproachable to them in many cases..."

An EV is a car that runs mainly on electricity from a battery, not a gas engine. The point here is that building an EV business from scratch can be expensive.

Term

internal combustion engine

"...Like you're talking about an internal combustion engine, you're talking about electrifying parts of that internal combustion engine in the case of hybrids."

An internal combustion engine is the traditional engine that burns gasoline or diesel to make power. It’s the opposite of a fully electric motor.

Term

hybrids

"...electrifying parts of that internal combustion engine in the case of hybrids."

A hybrid uses both a gas engine and an electric motor. It can switch between them or use them together to improve efficiency.

Concept

platform

"...if you can reuse that platform there. And so because you have that lower hurdle..."

A platform is the underlying “base” of a car that multiple models can share. If you reuse it, you don’t have to redesign everything from scratch, which saves money.

Concept

refreshers

"Like the refreshers are changing the technology investments to continue participating are slowing."

A refresher is when an automaker updates an existing car partway through its life—like a face-lift plus new features. It can change how quickly they invest in new technology.

Concept

upfront capital investment

"...those faster growing segments, you know, they're going to require more upfront capital investment, you know, maybe more incentives..."

Upfront capital investment refers to the large amount of money companies must spend early—before products generate revenue. The transcript links higher upfront costs (and potentially more incentives) to faster-growing segments and more competition, especially around EVs.

Term

incentives

"...maybe more incentives if there's more competitors in that, in that segment."

Incentives are deals that make a car cheaper to buy, like rebates or special financing. The idea is that more competition can lead to more of these offers.

Concept

break even

"Or to hit like a hurdle that breaks even. So 100,000 units a year and a segment is break even ish. And then above that, you start to make more and more margin."

“Break even” means you sell enough to cover all your costs, so you’re not losing money anymore. After you pass that point, each additional sale can start adding profit.

Concept

market share

"If you play in a big segment, like you can get one or 2% or 3% market share and make it to that hurdle."

Market share is how much of the market a brand sells compared to everyone else. If you gain even a little share, you might sell enough cars to make money.

Concept

midsize SUV

"However, if we think of like a midsize SUV, you're probably competing as 40 or 50 players."

A midsize SUV is a family-sized SUV that’s bigger than a compact but not as large as a full-size. The point here is that many brands compete in that size category.

Concept

sedans are shrinking

"There are also segments that are smaller, right? Like sedans are shrinking, for example. But the number of players is like dramatically reducing while there's still quite a meaningful amount of volume there."

This means fewer people are buying sedans compared to other types of cars. When demand drops, the number of brands competing can change too.

Concept

scenario planning

"And you gave a couple of examples, I think, in thinking about how to walk through this sort of scenario planning. And one of them was midsize pickups."

Scenario planning means thinking through different “what if” futures and planning for each. The goal is to choose a strategy that still works even if the market turns out differently.

Concept

midsize pickups

"Yeah. So midsize pickups have been like a well protected space, right, for quite a bit. Like, there aren't a huge number. It's pretty well dominated by a couple of players right now."

Midsize pickups are trucks that are smaller than the biggest full-size trucks. The discussion is about how this truck category has fewer players and is harder for new entrants to break into.

Concept

chassis

"...or you have the chassis, right, like you could look at this segment and say..."

The chassis is the car’s main frame and structure. It’s what holds everything together and supports the suspension and steering.

Concept

full EV tipping point

"...two kind of possible options. The idea of, you know, a full EV tipping point [781.7s] coming quickly..."

The tipping point is when EVs stop being a niche and start becoming the normal choice. If it “comes quickly,” it means more people will switch sooner.

Concept

full battery electrics

"...as full battery electrics take longer to materialize. [793.2s] I want to get back to the midsize pickup example..."

“Full battery electrics” means vehicles powered only by electricity stored in a battery, with no gasoline engine. The transcript contrasts this with hybrids, implying different adoption timelines and business impacts for automakers.

Term

TCO

"...it’s going to convert really fast because of TCO and policy that supports it and how we [821.5s] reduce the cost of these vehicles."

TCO (total cost of ownership) is the overall cost to run a vehicle over time, including purchase price, fuel/energy, maintenance, and sometimes financing costs. In EV adoption debates, lower TCO is often cited as a reason EVs can win faster.

Concept

consumer adoption

"...it’s going to be hard to get consumer adoption. People don't like change..."

Consumer adoption is how quickly people start buying and using a new kind of car. If it’s slow, it usually means people aren’t convinced yet or the supporting stuff isn’t ready.

Concept

infrastructure investments

"...there's a whole bunch of infrastructure investments that need to occur. [838.7s] And so it goes slower."

Infrastructure investments are spending to build or expand the systems needed for a technology to work at scale—here, things like charging networks and related grid upgrades. The transcript argues that without these, EV adoption can’t accelerate as quickly.

Concept

credits have gone off

"...we've seen it go from, hey, we're going full [843.9s] speed towards EVs to the credits have gone off and it went the opposite direction..."

This is talking about government incentives that can make EVs cheaper or more attractive. If those incentives change, automakers may slow down or shift strategy.

Concept

fuel sensitive

"...a slower kind of adoption [862.5s] where people do become more fuel sensitive right over time. And so that leans more towards a world"

“Fuel sensitive” describes consumers whose buying decisions respond strongly to fuel costs—meaning they pay close attention to how expensive it is to drive. In the scenario, that sensitivity supports hybrids/EVs when fuel prices change.

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