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May 15th, 2026 | Toyota eyes $2B Texas plant; AutoPayPlus CEO on affordability

May 15th, 2026 | Toyota eyes $2B Texas plant; AutoPayPlus CEO on affordability

Automotive News Daily Drive May 15, 2026 15 min
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About this episode

Toyota is weighing a $2 billion Texas assembly plant near San Antonio, codenamed Project Orca, with an opening targeted for 2030. Subaru, meanwhile, is putting its electric vehicle plans on ice and shifting to hybrids and gas engines. The show also digs into affordability: AutoPay Plus CEO Robert Steenberg argues dealers shouldn’t rely on lower interest rates alone, and suggests aligning payment frequency with paychecks. Later, AAA research explains why cold weather can hit EV range hard, while hybrids can fare better.

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Technical Too Afraid to Ask
Company

AutoPay Plus

"Plus, AutoPay Plus CEO Robert Steenberg joins the show to talk about why dealers shouldn't account on lower interest rates to fix affordability issues."

AutoPay Plus is a business that works with car payments/financing. The CEO is arguing that dealers shouldn’t treat lower interest rates as the main way to make cars more affordable.

Concept

assembly plan

"Toyota is considering a new $2 billion assembly plan in Texas that's according to documents filed with the state. The project is codenamed Project Orca."

An assembly plan means a plan to build a factory for putting cars together. Here, it’s about Toyota potentially building a new plant in Texas that would employ people and produce vehicles.

Company

Toyota

"Toyota is considering a new $2 billion assembly plan in Texas that's according to documents filed with the state. The project is codenamed Project Orca."

Toyota is looking at building a new factory in Texas. The point is that Toyota’s existing US factories are already running near maximum, so adding more cars isn’t straightforward.

Concept

peak efficiency

"Toyota's US plants are already running at peak efficiency. There is basically no room left to add new products or boost output."

Peak efficiency means the factories are already running as hard as they can. The show is saying Toyota doesn’t have much extra capacity to build more models.

Car

Ford Maverick

"..., like a compact pickup to compete with the Ford Maverick. There's just nowhere to build it."

The Ford Maverick is a small pickup truck. It’s built for people who want a truck bed for hauling, but don’t want a big, expensive truck. That’s why it comes up when talking about compact pickup options.

Company

Subaru

"Subaru is putting its electric vehicle plans on ice. The Japanese automaker will focus on hybrids and gas engines instead."

Subaru is changing course on EVs and will focus more on hybrid and gas-powered cars. The company had planned a new factory for EVs, but that factory would now make hybrids and other non-EV powertrains.

Term

electric vehicle plans

"Subaru is putting its electric vehicle plans on ice. The Japanese automaker will focus on hybrids and gas engines instead."

“Electric vehicle plans” means what a car company is planning to build for fully electric cars. In this story, Subaru is slowing that down and focusing on hybrids and gas cars instead.

Term

hybrids

"The Japanese automaker will focus on hybrids and gas engines instead. Subaru had a brand new plant ready to go, set to open around 2028 to build its own in-house EVs."

Hybrids are cars that use both a gas engine and an electric motor. They’re often designed to improve efficiency compared with a purely gas car.

Concept

EV development

"CEO Asushi Osaki says the company is significantly reducing resources for EV development. And it's easy to see why."

“EV development” means working on making electric cars better and building new ones. If a company cuts back on it, it usually means they’re slowing down EV plans or updates.

Concept

US tariffs

"US tariffs just wiped out $1.42 billion in earnings. Plus the automaker took a $362 million charge on its EV investments."

Tariffs are extra taxes on imported products. For car companies, they can make cars and parts cost more, which can hurt profits.

Concept

EV investments

"Plus the automaker took a $362 million charge on its EV investments. And Hyundai's rising sales are actually creating a problem for service departments."

“EV investments” are the resources a car company puts into making electric cars. A charge means the company is adjusting the financial value of those plans because results aren’t matching expectations.

Concept

service departments

"And Hyundai's rising sales are actually creating a problem for service departments. They just can't keep up with all the new work."

A service department is the part of a dealership that fixes cars and does maintenance. If lots of people buy cars at once, the shop can get too busy to handle everything quickly.

Concept

engine recalls

"Massive engine recalls costing more than $5 billion and not enough technicians. The fix includes 150 mobile service vans hitting the road by year end, coaching 185 dealerships"

An engine recall means the car company found a problem that could be unsafe or illegal. They require repairs, and that takes time and trained technicians.

Concept

mobile service vans

"The fix includes 150 mobile service vans hitting the road by year end, coaching 185 dealerships on efficiency and recruiting more techs."

Mobile service vans are like traveling repair shops. They help get maintenance or recall work done faster when regular dealerships are too busy.

Concept

fuel economy

"It turns out hybrids lose fuel efficiency in extreme temperatures, just like EVs. A new AAA study found hybrids drop 23% of their fuel economy when it's 20 degrees and"

Fuel economy is how efficiently a car uses energy to go a certain distance. This segment says cold and hot weather can make hybrids use more energy than usual.

Company

AAA

"A new AAA study found hybrids drop 23% of their fuel economy when it's 20 degrees and 12% when it's 95 degrees."

AAA is a well-known U.S. organization for drivers that also does vehicle testing. Here, they’re providing study results about how cold and hot weather affect hybrid and EV efficiency.

Concept

range

"EVs take an even bigger hit in the cold, losing 36% of their range. Automotive News Deputy Editor Lindsey Van Hully wrote about it and joins me now."

For EVs, “range” means how many miles you can drive before the battery runs out. In cold weather, the battery doesn’t perform as well and the heater uses more power, so the range drops.

Term

engine waste heat

"And part of that, they said, is because hybrids also have the internal combustion as part of their design, and so therefore they can sort of capture heat that's generated as engine waste."

Engines create heat as a byproduct, and normally much of it is wasted. Hybrids can reuse some of that heat to help warm the cabin, which can be helpful in cold weather.

Term

internal combustion

"And part of that, they said, is because hybrids also have the internal combustion as part of their design..."

“Internal combustion” is the type of engine that burns fuel to make power. In a hybrid, that engine can also help with things like warming the car in cold weather.

Concept

cabin comfort quickly vs maximizing efficiency

"So why do automakers prioritize getting the cabin comfortable quickly over maximizing efficiency?... but it does come at that trade-off of range."

This is the trade-off between getting the cabin comfortable right away and using energy efficiently. Heating or cooling the cabin quickly can cost energy, so you may not get as much driving range.

Term

thermal management systems

"And so, a lot of that is part of the R&D work that's ongoing in hybrids and EVs, is how you manage that, what the thermal management systems look like, how the inputs are used, you know, how you're able to generate heat, you know, in those kinds of cold conditions without draining the range and efficiency too much."

Thermal management systems are how an EV or hybrid keeps its battery and cabin from getting too hot or too cold. In winter, they’re especially important because heating can otherwise drain the battery and reduce range.

Concept

used EV market vs new EV sales

"New EV sales slipped in April, but the used EV market is telling a very different story... We break down why new EV sales declined last month, even as used EV sales surged nearly 17% from a year ago."

The used EV market can move differently from new EV sales because pricing, incentives, and buyer expectations change over time. When used EVs become cheaper, demand can rise even if new EV sales are slowing.

Concept

aligning payments with their paycheck schedules

"and how dealerships can help customers [460.4s] by aligning payments with their paycheck schedules... [525.2s] Instead of one monthly payment, if you get paid weekly, then you should make your payment weekly, [530.5s] or if it's bi-weekly, you can make it bi-weekly."

This is a cash-flow strategy: instead of paying once per month, the payment timing is matched to when the customer actually gets paid. The goal is to reduce the “lump sum” feeling of a large monthly bill and make the loan feel easier to manage.

Term

interest rates

"So if only interest rates were lower, [480.5s] that could really solve our problem... [487.2s] But you say maybe that's not the right way to look at that. Explain. ... [498.9s] that's really not going to do much to a monthly payment."

Interest rates are what lenders charge to borrow money. If rates drop a little, your monthly payment might drop a little too—but if the car is expensive, that small change may not make it truly affordable.

Term

monthly payment

"that's really not going to do much to a monthly payment. It's not going to do anything really [501.6s] for the affordability. Average car payment, I think, is around $745."

Your monthly payment is the amount you pay each month to pay off the car loan. The point here is that affordability depends on whether that monthly amount fits your budget.

Topic

84-month auto loans and dealer revenue shift

"So looking at an 800-dollar-a-month car payment, it's pretty daunting for most consumers... What does that do to that trade-in cycle?... Well, they're going to have to focus on service because they're going to sell fewer cars"

They’re talking about how longer car loans can make people keep cars longer. That changes how dealers make money, pushing more focus toward service and parts.

Term

84-month loans

"Right. So there are 84-month loans out there becoming more and more popular. People strapping for a monthly payment, really, is what they're only focused on."

An 84-month car loan means you pay for the car over 7 years. It can make the monthly payment smaller, but you typically pay more overall because of interest.

Term

trade-in cycle

"What does that do to that trade-in cycle? Well, so far we haven't really seen it stretch out much farther than it has historically. I don't believe that can last."

The trade-in cycle is the pattern of how often consumers replace their vehicles and trade the old one in. If loans stretch longer, owners may delay trading, which can reduce dealer volume and shift revenue away from the traditional trade-in-driven business.

Term

negative equity

"Well, so far we haven't really seen it stretch out much farther than it has historically. I don't believe that can last. I think negative equity now is averaging somewhere around 6,500, the last thing I read from Cox."

Negative equity means your car is worth less than what you still owe on it. If you trade it in, the difference usually has to be added to your next loan.

Term

F&I office

"Well, they're going to have to focus on service because they're going to sell fewer cars, and the fewer cars they sell amounts, that's less revenue coming into the F&I office, they're going to have to make it up somewhere"

The F&I office is the part of the dealership that sets up your financing and sells extra coverage or insurance options. If the dealership sells fewer cars, that department usually makes less money.

Term

service visits

"and that's why I see the manufacturers pushing so hard on the dealers to get them back for a minimum of two or four service visits to get some of the dealer money back."

Service visits are times you bring your car in for maintenance or repairs. Dealers want you to come back a certain number of times because that’s where a lot of their ongoing income comes from.

Term

biweekly

"if someone's paid biweekly and you say to them, hey, you know, can you afford $400 out of each paycheck to pay for this vehicle, as opposed to can you afford $800 out of the last check"

Biweekly means every two weeks. The idea here is to make the payment feel easier by matching it to the paycheck schedule.

Term

accelerate the equity

"paying it, you know, weekly or biweekly, you're going to shorten the term of the loan, you know, accelerate the equity in the vehicle and that will also help the dealers with that, you know, stretched out trade cycle."

This means paying the loan down faster so you own more of the car sooner. That can help you get to a point where the car is worth more than what you still owe.

Term

trade cycle

"accelerate the equity in the vehicle and that will also help the dealers with that, you know, stretched out trade cycle."

Trade cycle is how long people keep their car before switching to another. If it’s easier to build ownership value, some people may trade in sooner.

Term

sticker prices

"and for dealers concerned about affordability, and again, like you said, you can't do much about sticker prices, sticker prices, a sticker price, and you might hear OEM might give you some incentives."

Sticker price is the advertised price of the car. The point is that dealers can’t always change that number, but incentives might lower the effective cost.

Term

OEM

"and you might hear OEM might give you some incentives. Do you have advice or how they can kind of, is it just as simple as customer service"

OEM means the company that originally makes the car. Sometimes that company offers incentives that can make the deal cheaper.

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