Milwaukee Pipeline Series: A Look at the New Impact Wrench & Ratchet
About this episode
Eric Rusch, Director of Product Marketing at Milwaukee Tool, shares insights on the development of Milwaukee's new M12 Fuel sub-compact impact wrench and Gen 2 ratchet. The discussion covers the balance of torque, size, and ergonomics tailored to technicians' daily needs, emphasizing user feedback and innovation. Eric also reflects on his journey with Milwaukee, the company's culture, and the long, patient process behind creating these advanced tools designed to improve productivity and safety in automotive and heavy-duty work.
Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs, and why it’s so rewarding to see these tools come to life for mechanics.
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About the Episode
- Host: Jay Goninen, WrenchWay, [email protected]
- Guest: Eric Rusch, Milwaukee Tool
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Proton Gen2
"I love it. Well, let's now shift over to the Gen2 Ratchet. What can you tell me about this?"
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