Milwaukee Pipeline Series: Transitioning From Technician to Shop Owner

Chris from Enright Automotive shares his journey from technician to shop owner, highlighting the frustrations that motivated his leap into ownership. He discusses the challenges of starting a shop during the pandemic, the importance of culture and communication in retaining technicians, and the need for transparency with customers about pricing and parts. Chris emphasizes learning business numbers, valuing quality work, and using social media to educate clients. He also touches on the evolving industry culture, technician health, and balancing social media with running a shop.