My Most HEATED ARGUMENT Yet With a Dealership
The Price Isn’t Right: Car Negotiations w/ Delivrd
· Jul 11, 2026
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Term
taxes
Here, “taxes” means the government charges added to the car’s price. Those charges can change depending on the state or local area, which is why the final total can differ between dealers.
Term
six and a half percent
They’re talking about a specific sales tax rate (six and a half percent). That percentage affects the final total you pay, so it can make one dealer’s offer higher or lower than another’s.
Place
Florida
Florida is the state the speaker uses as an example for how sales tax is applied to car purchases. The point is that state tax rules can affect the out-the-door price, so negotiations can’t be compared using only the advertised vehicle price.
Term
commission
Commission is extra pay a salesperson earns when they sell a car. If their pay depends on making the sale, they might be more focused on closing than on getting you the best deal.
Term
direct to consumer
Direct to consumer means the buyer deals more directly with the seller, not through a dealership. The idea is that it can make pricing clearer and reduce pressure tactics.
Term
marking up rates
Marking up rates means the dealer charges you a higher interest rate than the underlying loan rate. That can raise your monthly payment and total cost.
Term
flat fee
A flat fee means you pay one set price for the service. It’s not based on how expensive the car is, which can reduce incentives to upsell.
Term
trade
A trade is when you turn in your current car to help pay for the next one. The value they give your car changes how much you’ll pay overall.
Term
add-ons
Add-ons are extras you can be charged for on top of the car price. They can increase the total cost, so it’s important to know exactly what’s included.
Term
accessories
Accessories are extra gear added to the car, like add-on items or upgrades. They can cost extra, so it helps to check whether they’re worth it.
Term
buyer's orders
A buyer’s order is the dealership form that spells out what you’re buying and how much it costs. It’s basically the written record of the deal before you sign.
Term
off the door price
The out-the-door price is the total you’ll actually pay at the end. It includes the car price plus taxes and fees, so it’s the best number to compare between dealerships.
Term
price details
Price details are the line-by-line list of how the final price is calculated. It helps you see what part is the car and what part is taxes and fees.
Topic
discount over the phone
They’re talking about negotiating a lower price by phone. The point is that the dealership may not have a chance to shape the deal before you ask for a discount.
Term
manufacturer incentives
Manufacturer incentives are money the car company offers to lower what you pay. A dealer can use those incentives to make the deal cheaper, but you usually have to qualify.
Term
$7,500 credit
That “$7,500 credit” is basically a set amount of money off the deal. The important part is whether you actually qualify for it.
Brand
Tesla
Tesla is mentioned as an example of a company that shows incentives clearly online. The host is using it to argue that other brands could do the same.
Brand
Ford
Ford is just the example car brand being discussed. The argument is really about how car companies should show incentives to shoppers.
Term
retail price
Retail price is the price shown to regular buyers as the starting number. The final price can change once incentives and dealer pricing are applied.
Term
dealer's price
Dealer’s price is what the dealership wants to charge you for the car. It can be different from the manufacturer’s advertised price, especially after incentives.
Term
manufacturer money
“Manufacturer money” is discount help from the car company itself. It can be rebates or special financing that makes the car cheaper than the sticker price.
Term
invoice price
Invoice price is what the dealer pays the car company for the car. When someone says “at invoice,” they mean the dealer isn’t charging much extra beyond that baseline.
Concept
invoice vs MSRP pricing
They’re arguing about how to think about sticker price versus what the dealer pays. The takeaway is that incentives and pricing structure can make the “invoice vs MSRP” story more complicated than it sounds.
Term
reconditioning fee
A reconditioning fee is money the dealership charges to “get the car ready” for sale. It’s usually added on top of the advertised price, so the final total can be higher than what you first saw.
Term
filing fees
Filing fees are charges for the paperwork and administrative steps needed to complete the sale. They’re usually added on top of the car’s price.
Term
outdoor price
They’re talking about the “out-the-door” price—the total you’d actually pay at the end. It includes taxes and fees, not just the sticker price.
Term
dealership fees
Dealership fees are extra charges a dealer adds to the transaction beyond the vehicle’s base price—often for processing, documentation, or other administrative costs. They can be used to inflate the final total even when the advertised price looks lower.
Term
limited availability
This is the idea that the car might sell soon or there aren’t many of them. The seller uses that to push you to decide faster instead of shopping around.
Concept
advertise a lower price
It’s basically about how dealers show prices. They may list a lower “starting” number to get you interested, then add extra fees later—so the total cost isn’t as low as it first looks.
Concept
dealership model
This is talking about how car sales usually work through dealerships. The host is saying some people don’t like it because the final price can be built from multiple parts, not one simple number.
Term
used cars
Used cars are cars that someone owned before you. Dealers usually price them differently than new cars, often depending on condition and what work they’ve done to get them ready to sell.
Car
Volvo S60 Recharge
The Volvo S60 Recharge is a Volvo sedan that can use electricity sometimes (like a plug-in hybrid). It’s not a full electric car, but it’s designed to be able to drive on electric power part of the time.
Term
title license
“Title and license” are the costs for the paperwork to put the car in your name and get it registered. It’s usually added on top of the car’s sticker price.
Term
payments
In dealership pricing flows, “payments” usually means the monthly payment estimate for financing. It can be shown separately from the vehicle’s sales price, which is why the speaker checks payments first and then switches back to see the actual sales price and OTD.
Term
out the door
“Out the door” means the full total you pay to actually drive the car home. It includes the car price plus taxes and the paperwork/fees.
Term
sales tax
Sales tax is the government tax added to the price of the car. It’s usually calculated as a percentage, so the final total goes up after it’s included.
Term
estimated registration and fees
It’s the dealer’s guess of what you’ll owe to get the car registered and pay the associated costs. The real number can be a little different after the state paperwork is done.
Term
documentation fee
A documentation fee is the dealer’s charge for doing the paperwork for your car purchase. It’s worth checking because it can add hundreds of dollars and isn’t the same everywhere.
Term
registration fees
Registration fees are the costs to get the car legally registered with your state. They’re part of what you pay to make the car road-legal, so they should be included when comparing dealer offers.
Term
higher trim level
A trim level is the version of the car you’re buying, like the “more equipped” one. Higher trims usually cost more because they include extra features.
Term
BSVs
“BSVs” sounds like an acronym for certain extra charges the dealer is adding. The key point is that these items can change the final cost, even if the car’s base price looks similar.
Term
supply demand issue
It means the car is hard to get, but many people want it. When that happens, the price usually goes up.
Term
dealer markups
A dealer markup is extra money the dealer adds on top of the normal price. They do it when the car is hard to find and people really want it.
Term
10 grand over
They mean the dealer is charging about $10,000 more than the usual price. That extra cost is basically a markup.
Term
leverage
In a car deal, “leverage” just means who has the upper hand in negotiations. The speaker is saying the dealership thinks coming in person gives them more control over the price.
Car
Transit
The Transit is a Ford van that lots of businesses use. The argument here is that the dealership is treating it like it’s rare, but the speaker says it’s not.
Concept
same trim, same mileage
This is basically “compare like with like.” The speaker wants you to look at cars with the same options (trim) and similar wear/usage (mileage) so the price comparison is fair.
Car
Toyota RAV4
The Toyota RAV4 is a very common SUV. Here, they’re talking about how its price compares to other listings, depending on whether extra dealer fees are added.
Term
priced 14th on market
They’re ranking the car against other similar cars for sale. The point is whether the price looks good or bad once you include the extra charges.
Term
monthly payment
A “monthly payment” is what you pay every month to finance or lease the car. Dealers may focus on it because you can sometimes make it look affordable even if the total deal costs more.
Term
extra fees
“Extra fees” are additional charges the dealer adds on top of the car’s advertised price. The host is saying you should look at the full total, not just the sticker price they advertise.
Term
profit margins
“Profit margins” basically mean how much money the dealer makes on the deal. The host is suggesting the dealer is making that money through add-on fees rather than the advertised price.
Term
all in
“All in” means the full total you’ll pay, not just the advertised price. The host is saying the real total isn’t as good as the sales pitch makes it sound.
Term
negotiate
“Negotiate” means you push back and try to get a better deal. The host is saying you may need to negotiate to reduce the total cost, not just the advertised price.
Term
tax title
“Tax title” is the money you pay for taxes and for the paperwork to register the car and get the title. It’s usually required and can’t be skipped.
Concept
price-to-get-you-on-the-door
This is when a dealership uses a low starting price to get you to come in, then the final cost ends up being higher. It’s basically marketing that relies on later changes.
Concept
fees disclosed up front
Disclosing fees up front means the dealership provides a clear breakdown of all charges early in the process, rather than revealing them later. In negotiation terms, it reduces the “surprise” factor and makes the offer easier to compare.
Term
tag
A “tag” is the license plate/registration you need to legally drive the car. It’s usually a required cost that gets included in the final price.
Term
sales contract
The sales contract is the paperwork that legally locks in the deal terms. It includes the final price and the fees you’re agreeing to pay.
Concept
fine print
“Fine print” is the detailed part of the paperwork where fees and add-ons are listed. That’s where you should look to make sure the final price is accurate and not padded.
Term
electronic fee
This is a dealership charge for paperwork/processing that they add to your total. You can ask what it’s for and whether you have to pay it.
Term
battery fee
This is a charge related to the car’s battery. Ask if they’re testing the battery, replacing it, or adding coverage—so you know what you’re paying for.
Term
out-of-the-door price
The out-of-the-door price is the final total you’ll pay at the end of the deal. It includes taxes and fees, not just the sticker price of the car.
Term
FTC
The FTC is a U.S. government agency that helps protect consumers from misleading advertising. In car buying, it’s brought up when dealers don’t clearly show the real total price and fees.
Term
dock fee
A dock fee is money the dealer charges to cover the car’s shipping/arrival to the dealership. It’s usually added on top of the sticker price, so you want it included when comparing total costs.
Term
recon fee
A recon fee is what the dealer charges to “get the car ready” for sale. It can include reconditioning work, so you should ask for it to be itemized and included in the total price.
Term
one price model
A “one price model” is a dealership pricing approach where the dealer advertises a single purchase price and doesn’t negotiate down from it. Supporters argue it reduces haggling and surprise fees, while critics say it can still hide costs in paperwork.
Term
FEC
They’re saying some of the fees have rules and oversight. But the acronym isn’t explained in this clip, so it’s not fully clear what “FEC” means here.
Term
additional fees
Additional fees are extra charges the dealer adds on top of the car’s base price. Here, they’re talking about whether those extras (as long as they’re not taxes) have to be included in the advertised price.
Term
payment options
Payment options are financing or payment structures (like monthly payment plans) used to present the deal. The speaker implies that focusing on payment options can obscure the true total cost compared with a clear out-the-door price.
Term
full breakdown of the price of the car
A full breakdown is a detailed list of the total price, including every extra charge. It helps you make sure you’re not surprised by fees that weren’t clearly shown at first.
LIVE
You know, you really aren't fighting a good fight, but you know what you do?
You're the type of people that call on dealership and we ignore.
But you're afraid of who?
No, Tommy.
Because you know for a fact, consumers, if they knew the way you thought, would not ever
do this.
You're afraid of who?
Because the out-the-door price should just involve taxes, which is the same at every damn
dealership, dude.
No, it's not, Tommy.
You know damn well every single state has different states.
This is in Florida, or six and a half foot percent.
You were in Florida.
If I buy a car in Florida, it doesn't matter where the foot by by the car, it's six and
a half percent.
It's the same in every fucking dealership in Florida.
Today, the day to day, I want to give salespeople a voice.
Okay, so some of the opinions that I have, right?
So we're allowing anybody come on here to debate and have conversations.
You can debate any topic you want.
I've given people days to prepare.
I've talked about this a few different times.
If you guys want to come on, you just DM me on Instagram, show me your dealership and
then give me your number and I'll call you.
That is how we do this, guys.
The idea behind it, guys, I want you to defend.
I want you to come on and debate anything that I believe.
First off, I would say the first thing that I think that that I believe is I
believe commission should be removed out of the sale car sales experience today.
I think it's one of the biggest causes of consumer trust.
I believe that the easiest way for the dealership problem to be fixed is direct
to consumer.
I believe 80% of car experiences are a negative experience.
And I believe I'm underestimating that number.
It's probably closer to 90% of dealerships are bad.
I believe that 70% of people do not enjoy buying a car and 7% of people do not
trust car dealers and dealerships still blame the consumer.
I believe dealerships are not entitled to a profit.
I believe that marking up rates should be illegal.
I believe delivered as a net positive for the America and a net positive for
consumers buying any points that anybody wants to, anybody wants to debate.
If you're in car sales, we will bring you up and you can have a conversation.
You guys don't know who I am.
My name is Tommy.
Nice to meet you.
Negotiate car deals for a living.
My goal is to save you time, energy and anxiety.
I save you money, but that's a byproduct.
We charge a flat fee of a thousand bucks and we literally handle everything for you.
The price of the car, the trade, the add-ons, the accessories, you sit back,
relax, we do the entire thing.
You've noticed this entire time.
I didn't say it was a money saving service.
Might be a little confused.
What do you mean?
Oh, we save money.
That's a byproduct, but I don't got a magic wand.
I don't got secret sauce.
I teach everything I do online on social media.
You can do this on your own.
People hire us because they don't want to deal with it.
If you want to learn more, go email.
I try to email everybody back what we do or just sign up for a thousand dollars.
Timeline right now is about three weeks.
Bada boom, bada baby.
So it looks like we have just see done.
We have that's called that I want to make sure you're ready at time.
What up, Vic?
How's it going?
I'm doing good, Tommy, man.
I'm sorry I went in too hard in the comments, man.
I feel strongly about it.
You could tell I don't apologize, man.
I want somebody to be real, like let's go.
So tell me what you disagree with.
Yeah, Tommy, you know, first and foremost, I want to start this all by saying,
you know, what I think that you're trying to do is honestly fighting the good
fight and amount to the nice Templar back in the day, right?
Trying to protect Christianity in a sense.
You know, you really are fighting the good fight.
But, you know, we're living in a capitalistic society, Tommy.
And in a capitalist society, what you're asking is to remove two key elements
of that society and you're talking about removing the profit motive and competition.
So in essence, you're removing the essence of capitalism in the car industry.
My question to you is how are the manufacturers supposed to respond to just the removal of
I mean, are you proposing, I guess what I'm trying to preface is by saying,
are you proposing that the dealerships take over the franchisees?
No, no.
So what I'm doing is actually, I would argue is more capitalist than
than what is the current model.
I believe the free market should make all decisions and I believe that there
shouldn't be franchise laws.
So the reason why there's no competition right now to dealerships is franchise
laws protect them. That's the only way to buy a new car.
My proposals get rid of franchise laws.
They made sense 50 years ago.
They don't make sense today and allow manufacturers to sell alongside with dealerships.
Think about it like Apple, I can buy a car phone from Apple,
but I can also buy it from Verizon and Best Buy, right?
I get to choose where to buy my phone and that is the experience I have with a dealership.
If I want to buy a new car, I have to buy it through the dealership.
So I would disagree that the idea that I'm getting rid of capitalism.
On the contrary, I believe the dealership model is anti capitalism
because they don't allow the free market to actually win.
And they're forcing a middleman onto consumers,
which every capitalist has ever said that once you add a middleman,
there's an expended cost to the consumer and it's never cheaper.
That has to benefit the consumer in some way.
Otherwise, it would cease to exist.
I agree that the company can make more money, why shouldn't they?
I mean, if they're in a position where they're in a market area
that demands that they can price their vehicle higher than another market area
and they can get the price for, why shouldn't they?
And the good thing about the franchisee set up, right,
is that the dealerships are supposed to roll out
and also it's like the infrastructure of what dealerships provide today.
I mean, you know, what is the benefit that the franchisee has
from owning a franchise from a particular manufacturer over another?
Yeah, so a few different things.
So what incentive is obviously to make money?
That's obviously the incentive.
Now, why shouldn't they have an incentive?
You're talking about a dealership who's going to lose money to get a sale off over here.
I mean, if somebody doesn't want to buy a car, they're not obligated to sign.
I mean, it's not like I have a gun to their head and telling them sign here.
I mean, these people are presented buyer's orders with full breakdown
and they're signing a piece of paper.
Yeah, but the difference is they don't have an option.
If they want to buy that, this is where the entitlement comes in, right?
If I want to buy a new car, I have to go through you
and the option is buy a new car or not buy a new car.
Now that I have options of where I can buy a new car at.
When we talk about profit and exchanging profit for dollars,
I think it's a very horrible business model to rely on your consumer
to be less educated in order to make more profit
or rely on your entire business model as if your consumer is educated,
you cannot survive, your business model shouldn't survive.
I agree with you on 100% on that.
You know, our customers ask me all the time over the phone,
what's the off the door price?
I literally send them a screenshot.
It's on the website.
You can click it, click on price details,
and it tells you the whole price with the taxes, fees, and all that.
Now, if a customer is asking me for a discount over the phone,
I haven't been allowed the opportunity to add value to the vehicle.
I have no commitment.
The situation is never one vehicle has any sort of loyalty
from this customer to the dealership.
You're not expected to do what it would be, just provide a discount
without ever presenting the value associated with the vehicle,
not showing any sort of loyalty to the dealership.
So what other business do I have to show my loyalty to that creator
in order to get a deal on a vehicle or anything?
Do I have to show my loyalty to me to get a fair price at Best Buy?
Do I have to show my loyalty and go to Best Buy and say,
I promise you, I'm only going to use you guys.
Like this idea, like you hold all the cards that you're able to get.
At Best Buy, Tommy, people, that's my point.
Tommy, people don't do that at Best Buy.
They just pay the price and leave.
That's my whole point.
Now, I'm going to give you an example, right?
I'm going to give you an example, right?
I can sell a car right now that's $48,855.
I can sell that car for $44,355.
For instance, that we as a dealership looked out on that customer's behalf, right?
We're talking about a total savings of $6,250 that wouldn't have been made possible
had our dealership not sought those incentives out, right?
So that $6,250 is the price that a customer would have paid
if they had gone directly to the consumer.
Do you think that by not going through the dealership
that it would be worth $6,250?
That's outrageous.
So you're saying that a client came to you
and you openly just discounted the car $6,000 because like...
No, no, no, no.
We found manufacturer incentives to get them to that price point.
From the manufacturer to just the price point.
If I'm selling a car as the manufacturer,
why wouldn't I just show people what incentives they qualify for on the website?
Like they do on Tesla.
Like I can see the $7,500 credit there.
I can click and say, do I get this or not?
Wouldn't that be like a value?
Like I don't want you to buy a Ford.
So let me show you all the incentives that you could qualify for to buy this vehicle.
Right, that we found, Tommy, that's my point.
The dealership, that's the dealership of the manufacturers
who just did a retail price.
That's the dealer's price on the car.
That's what they would charge you direct to a consumer.
That is their manufacturers just to be...
No, no, no.
We didn't put that price on the car.
The manufacturer she just did a retail price is designed
because the dealership exists.
This idea that you wouldn't get a single incentive at all
from the manufacturer makes no sense.
Why wouldn't the manufacturer,
if they were selling alongside with you
and they were giving you six grand off in manufacturer money,
why wouldn't the manufacturer advertise that?
They wouldn't shoot it by their buyers versus a Ford.
They just put the price without what those incentives included.
You might as well just put it in the MSRP, Tommy.
That's my whole point.
I mean, you're talking about many...
They're talking about the MSRP would be six grand cheaper.
The manufacturer has no obligation to look up to the customer on that end.
And why would they if they're not making any commission?
Do you understand what I'm saying?
They're making a sale on the making of the profit.
To seek out those incentives on the customer's behalf,
they're not making a commissioner profit off of it.
It's that simple.
They might as well just charge MSRP.
Yeah, so the manufacturer does make a profit on a deal
even at invoice price.
You got to remember when a manufacturer is selling a car to a dealership,
they've already profited their money.
And people would make an argument that there's too much profit in that idea, right?
They're already making their profit.
So this idea that invoice, now MSRP is the choice
or is the price they pay is just not true.
They could sell well below invoice
because they don't have the manufactured cost of a dealership or any of those expenses.
Ford CEO has gone on to say that dealerships spend
or dealerships cost them about $2,000 to $3,000 per car
in just costs that they have to spend to offset the cost of a dealership.
So CEOs have come out to say that dealerships have added an expense.
But when it comes to the reason why they'd have an incentive to do it is,
A, they'd be competing with dealerships.
B, they'd also be competing with other manufacturers.
Why would, as a manufacturer, the reason why you want to make a sale
is to get a sale and make profit?
That is correct.
That doesn't mean I'm trying to convince you to spend more, like deliver it.
I charge $1,000.
You're saying these dealers shouldn't make profit.
They should sell a car at a loss because what, to make the customer happy?
I'm trying to make sense of that.
I'm fine with a dealerships are not entitled to a profit.
They have to earn a profit,
which means they have to be able to survive in the market and consumers.
Every business is entitled to a profit, Tommy.
I'm going to strongly disagree with that.
If a customer doesn't want to pay for it, they can walk out the front door, Tommy.
If there is somebody that will pay the price for it,
what is expensive for one person isn't expensive for another person, Tommy.
So when you're saying something,
I got people from different states coming to us to quote us on credit
and they're willing to pay $5,000 over MSRP.
And we're wrong for that.
Wherever their respective area is from, they're probably getting wax for another 10 grand extra.
And I'm over here saying that like I'm taking advantage of them,
when in reality they feel like they're being looked after, right?
Because we're charging significantly prices in their area.
So the idea of entitled to a profit
means that they inherently deserve the profit.
Profit is not deserved or profit is not to be given.
Now, in any other business model, that mindset of,
hey, if consumers don't like it, they don't have to pay,
you understand that your business model would not exist
in if you did not have franchise protections.
If Amazon went through and said,
everybody's paying $6 for shipping and if you don't like it, you don't use Amazon.
You know what would happen?
I hear you, Tommy.
Tommy, again, I feel like you're fighting the good fight, brother.
I'm not disagreeing with you.
But what I'm telling you is that what you're fighting is against two key elements
out of the five of what makes up a capitalistic society
and a profit-motivated competition.
And what you're supposed to do is eliminate these two other five.
And in this society, this specific society and what is America, it's not happening.
That's why you're fighting in a real battle.
It's an honorable one.
I'm telling you, brother, I really commend you for what you're doing.
I really do.
So don't say you're not disagreeing, but let's go through again.
The manufacturer, as of right now, this is the current business model.
Manufacturer is involved.
They make car.
They sell a car for a profit.
They then give the car and sell it to the dealership.
The dealership now has to make a profit.
The consumer now has to pay two companies profit in order for it to exist
when they don't see value in the dealership.
That's the problem that we're running into right now.
The dealership is not adding value to the consumer.
Now, why in the world would Toyota as a company not want to sell a vehicle
to remain profitable without changing their price?
For example, we talk about Samsung.
Samsung at Best Buy.
They want to sell their TVs at a competitive price that still makes them a profit.
That doesn't mean you negotiate at Best Buy, right?
They're able to sell their car or sell their TV at a competitive price
that makes sense with no negotiation.
The reason why they want to keep market share is they have a fair profit built in
and consumers say, yep, that price is worth it because I've looked everywhere
and that's a fair price on a vehicle or on a TV.
That is how competition actually works.
It's not, I'm going to make you pay $4,000 more
because you didn't ask the right questions today
and you don't have any other option.
Otherwise, you can go find somebody else that's willing to do it, sucker.
OK, but at the same time, there's a reason why people from different states
are coming to me and they're not going anywhere else
is because I have the supply and they have the demand.
You don't have the supply and demand issue in this industry
that you do with most other industries.
I mean, we're up there with real estate, industrial equipment.
It's the nature of the business that we're in where there is a limit of supply
and there is a certain level of demand.
On certain parts, there's a higher demand level.
On certain parts, there's a higher supply level
and it gets compensated for accordingly now.
So you're saying every single car in your law is priced off supply and demand
and you never negotiate?
We negotiate prices, but you don't call me on the phone.
So your pricing is not off supply and demand.
And I've never met you.
I owe you nothing, Tommy.
This is the point you're holding if somebody is uneducated
to the point that they're willing to spend more.
It's the most currently thing for somebody to think that they can call a dealership,
get a discount over the phone.
I've never met this person.
They've never done business to us and they're asking for a discount over the phone
on the price that's marked itself.
I think it's one of the most commonly things for a dealership to believe
they're entitled to charge more for a product that nobody else is.
Let me give you an example, right?
We charge reconditioning fees, we charge dealer fees, right?
You charge reconditioning fees and consumers?
Yes, we charge reconditioning fees, we charge dealer fees.
Tell me why people still come to us and buy cars.
If I go to your website right now is your reconditioning fee built into every price.
We're still a thousand dollars less with those fees.
If I go to your website right now, I look at your reconditioning fee built into the price of the car.
Look at it, go on the website.
I'll trust you, I'm saying if the price says $40,000.
What are the details?
No, I'm going to say exactly what they do.
You go, you click on the price, you see my payment option
and then go to price details and you'll see the exact breakdown of what you pay on the buyer's order.
So you're saying you advertise at one price and I have to dig deeper, right?
That's correct.
So you're advertising, let me just make sure I'm right, don't come you off.
But you're advertising $40,000 on a car.
No, but let me just make sure I'm right.
You're ad on a deed.
Dude, hear me out.
I'm just making sure we're on the same page so I can argue the point.
No, I'm sorry Tommy, I'm a little bit emotional right now.
You're saying that you advertise $40,000 on the car and if I say click the button, see payment
or go to the fine print in the details, I'm going to see the $2,000 reconditioning fee on there, correct?
You will see all the fees, you will see all the state taxes and the filing fees
and the outdoor price on the vehicle.
The same one that you see on the buyer's order, that's what you will pay on the buyer's order.
That's what you're going to be financing or paying cash or whatever, however you want to pay for it.
So why does the dealership not just put that $2,000 into the price of the car?
We both know the answer and you can be honest.
Tommy, come on now.
You act like we're the only ones that don't charge these fees.
Every dealership charges dealership fees, but that's irrelevant to the point, right?
No, I'm talking about reconditioning fees because not every dealership charges reconditioning fees.
No, but listen to me.
That's my point, Tommy.
Even with those fees, I'm still substantially impressed below our competition.
But you don't know what your competition is because they're doing the same thing, brother.
Okay, I'm going to give you a perfect example, Tommy.
I had a young lady here three weeks ago, right?
She came and looked at a car she loved it, right?
She calls me Thursday trying to come and Friday look at it.
The car was sold on Thursday as I'm on the phone with her.
I send her another car, she loves it.
The next day, the car gets sold again.
She's lost out on two cars already because she didn't want to pull the trigger and she wanted to wait on it,
even though I'm trying to push her to buy the car because, again, limited availability.
She goes look online, finds a higher trim level at another dealership that's $3,000 more than the one that I have, right?
I'm sorry, I do apologize.
We have a higher trim level, right?
They have a lower trim level and they're charging three grand on top of our price.
For the same year around the same month's vehicle, is that $2,000 relevant or not at that point?
Yeah, so there's so many different things that I would both know with used cars.
That's my whole point, Tommy.
That's my whole point.
No, no, no, the point is, so just so we're clear, the reason, and we can be honest here,
the reason why you don't put the reconditioning fee into the price of the vehicle is so you can advertise a lower price
and be able to show that off.
And when people go in, you now can try to sell the value of that,
which is one of the reasons why people don't like the dealership model.
And because you're able to hide that, imagine if Best Buy did that.
The TV is $500, but if I have to go through and click Buy here now,
what am I hiding here?
What am I hiding here, Tommy?
It's on the website.
But it's done on the website.
The price of the car is showing $40,000.
I have to actually go through.
Brother, Tommy, go on the website, man.
Like, what are we doing right now?
OK, what's your website?
Tell us about your dealership.
Oh, yeah, you know that.
I'm not going to bear it up.
OK, so because you're asking me to go to the dealership, so I've got to verify it.
Yeah, yeah, it's in the DM.
What dealership does this guy work for?
I think it's better if you use the desktop version.
I think there's like a bit of an issue with mobile version apparently.
So I do apologize on that.
You're saying used cars are what we're referring to right now.
Used cars, used cars.
Do you have reconditioning on new cars, too?
No, no, no.
That's just on used cars.
I'm just on used cars.
New cars is a regular price on the car, whatever.
It's on there.
It's probably, it's obviously less than MSRP, of course.
OK, so I am looking at this Volvo S60 Recharge.
You're saying, like, 2023 years, the price of the car
says the price is $26,995.
So what is the actual price of this car?
If I go to the fine print, am I going to see something different?
So you click the number on the car, right?
You click the car.
I'm on the website.
I'm seeing the price is $26,995.
So you go see payment options, right?
You have to click the service.
Make sure I'm on the same page.
Not unlock instant price.
Not I'm interested.
Not 10-second trade appraisal.
Not confirm availability.
Not ask questions.
Not schedule test drive.
Not fine print out to see see payment.
I'm Tommy.
I'm Tommy, man.
Go to see payment options.
But I want to walk you through it
from the eyes of a consumer here, right?
You have seven options I can click,
including unlock instant price.
But you're saying I have to see payment options.
What if I'm paying cash?
Why would I ever click that button?
I said, if I was paying cash today,
why would I ever see see payment options?
I mean, are you exempt from paying taxes?
I don't understand.
Like, this is all standard fees.
We're talking about the regular standard fees on the car.
So you're not paying tax because you're paying cash?
No, I'm saying.
Do you not pay for a tag?
I don't understand.
I need you to listen because you're just,
I understand you're heated, but listen.
So I'm a cash buyer.
And I'm on your website and I'm looking here.
Why wouldn't I click unlock instant price?
Why would I say see payment options?
Why would I have any incentive to see payment options?
Because I'm paying cash.
I don't need to worry about a payment.
Are we talking about the price of being out?
Because that was what you were looking for, right?
You were asking me a question
about how you can find the outdoor price online.
I gave it to you.
So now we're pushing the finish line at this point.
No, what?
You're asking a question and I answered it.
Now, what I am saying here is what I am attempting to do here
is this price is, so $26,995.
I have to go to see payment options
and I still see a finance option.
So now I click cash and I'm still showing the price
when I click cash is $26,995.
I have to go down to the outdoor
where it now says $32,229.
It doesn't have a break down yet.
You asked me a question and I answered it
and now you're just trying to like find reasons to what?
Find it like we're like not being transparent about it?
I'm just talking to verbatim.
You said your website is super transparent
and I don't have to do that.
If they really want to know what the outdoor price is,
which I get pretty much every day,
I send them exactly that.
Now, if that's what they want to pay, cool.
They can pay that.
If you want to be a coward
and you don't want to come into the dealership
and drive the car and negotiate the price
to get a better deal, then that's on you.
Tommy, that's on you.
You got to show me how to show.
We're not even talking about a better deal.
We're not even talking about it.
I'm talking about just getting the price of your car.
If I click on your website, your price shows 20,
I need you to just hear me out.
Just take your dealers here.
Tommy, I answered your question, brother.
No, no, but again, I'm going to walk you through
because you don't want me to share your screen,
which is fine.
See payment options.
You're asking a question and I answered it, Tommy.
I don't understand.
I don't think you understand
that this isn't transparent at all.
So I'm trying to walk you through.
I'm going to walk you-
I literally showed you how to do that.
I go see payment options, right?
But I'm walking you through it as a consumer.
You got to price details.
I'm looking at it.
Car price, 26,995 sales tax, 18,0728.
Estimated registration of fees, 28,8725.
Total purchase price, 31,689,53.
That's what you're paying on the buyer's order.
That's what you're financing.
That's what you're paying cash.
So again, what-
Unless you have some sort of tax exemption
that I'm not aware of or something like that.
So again, I'm going to walk you through it
from the consumer's eyes.
Take you do this.
This is one thing prime people have with business
and I do it too.
It's why we have third parties already audit my business, right?
So I'm really good at auditing businesses
because we do this.
So what I'm walking you through is the eyes of the consumer.
I'm not trying to be mean.
I'm not trying to be mad.
I'm going to walk you through the eyes of the consumer.
First off, when I go to your website,
I see the price is 26,995.
I expect the price should be 26,995 plus tax title license.
Even with a recon fee being on there,
it's insane because the FTC has said all fees
have to be built into the price,
but I digress.
Let's just ignore that for a minute or 26,995.
For me to see the price, I have to go to see payments.
I see payments.
The only thing I see here is $523.54.
So now I click cash and I see the sales price
is still 26,995 dollars.
I can scroll down and now I see,
I can finance or I can pay cash
and the out the door is 32,299.
And I still don't see a breakdown of that.
I can go through and there is a small button here
that says price details.
If I click that.
I now get to the price details,
which is going through.
And when it goes to the price details,
I'm going to break down the price details.
You see everything, correct?
$1,800.
No, wait, wait, $1,800 in sales tax.
28,000.
But that's the deal is all right,
because we charge tax.
I'm not saying that's such a sales tax.
That's one thing I don't understand Tommy.
$2,800 in estimated registration and fees.
So now what is the estimated registration fees?
If I hover over the I, it says,
includes estimated first year sales registration
for your new car collected by the dealer
and the documentation fee charged by the dealer
to prepare this.
So how much is your documentation fee?
If I'm paying $2,800 for your doc fee
and registration in your state.
I'm in person to find out, Tommy.
To this point, Tommy, nobody comes in in person
and shows the commitment to purchase a vehicle
to find all these things out.
We will easily show that on the buyer's order.
But why would we have to break that down in detail?
We could just show them on paper
and get them probably even better priced on it.
That's my whole point, Tommy.
I mean, we're trying to simplify it.
I want to do an experiment.
How much tax they're paying?
How many fees they're paying
and what the other door price is on the car?
Yeah, this is-
We're trying to get them an out-the-door number on the car
so that they see what they're gonna pay or finance.
You're advertising $2,6995
because it gets people in the door, right?
You are, your business model-
That's the price of the car.
That's the price of the car.
That doesn't change.
But you're adding all on $2,600 of fees.
Again, to make that profit elsewhere,
you can say, hey, I have $2,6995.
So people come in, right?
It's why people come in to see your price.
And then they're, oh, wait, there's all of these fees
so you can advertise a lower price
while still making the profit.
Can I ask you a question, Tommy?
Sure.
Let me ask you a big question.
If my out-the-door price is better
than the other dealers' out-the-door price
and they have no registration fees, right?
Would you say that that's irrelevant?
Two different pieces.
A.
That's my point, Tommy.
It doesn't matter.
We're still getting a better deal
than you would anywhere else.
Anywhere else.
A. If you believe that,
why aren't you adding the reconditioning fees
to the price of the car?
Well, I wouldn't sell the car, Tommy, obviously, though.
Because, guess what?
I'm gonna go back to my earlier point.
That's irrelevant, Tommy.
Our cars are fresh to sell.
I just gave you a perfect example.
We have a higher-than-one vehicle.
But what I'm saying is, you just said,
you just said with the fee in there.
You just said with the fee in there,
you're still cheaper than the competition.
That's what you just said.
So, meaning you could advertise honestly
and you would still be cheaper than the competition.
But what I'm gonna do, we're just gonna come.
We're in a for-profit business.
We're in a pursuit to make a profit,
which is part of capitalism, Tommy.
That's exactly why none of what you're saying won't work
because what you're trying to build
is within a society of capitalism.
What you're proposing is removing two key elements
of the five that make up a capitalist society.
No, I didn't make up these rules.
Again, I'm gonna say this again.
You're fighting the good fight, brother.
You really are.
I am fighting the replaced 26995
should be plus tax title license.
That's not a crazy concept.
I'm gonna argue that that's irrelevant.
It is irrelevant because, again,
you are able to get people in door
because they see 26995
and you're not advertising everything else.
That is why your price is more competitive.
And again, if your price with everything in
was better than everybody else's,
you would not be afraid to add those
into the price of the car.
I can tell you, this price of this car
is not phenomenal with all of your fees.
Okay, can I ask you a question?
We have a higher trim level.
That dealership has lower trim level.
They're charging three grand more.
And with my fees, I'm still $1,000 less.
Do you feel like they're taking advantage of the customer?
No, so what I am saying is that I have no idea
of any of this because I can't even tell
the price of your car online.
And if that is the case, you are $3,000 cheaper.
Why are you hiding your fees?
Again, if you really believe that.
Why do you go to a supermarket?
You act like you don't pay sales tax.
You go to a supermarket, you see the price on the thing.
We're not talking about sales tax.
We're talking about $2,800 of BSVs.
Right, exactly my point, Tommy.
We are not like every other business
on this, in this society.
We are very different.
That's why.
That's exactly my point,
because of the supply demand issue that occurs.
You go to a supermarket right now,
there is no shortage of price in there.
Okay, but if you want an X60 B5 Ultra,
there's not that many of those going around.
And 60.
If you think you're going to pay a regular price on it,
right, I'm just giving you an example here, right?
A highly coveted vehicle that people
from all over the country want, right?
And we're just going to charge regular price,
where in their market area,
they might pay 10 grand over
and we're just asking for maybe five grand more
than what they would normally pay, right?
On top of the MSRP.
If you believe the car is worth more,
why aren't you just openly charging that?
Again, Tommy, I'm going to revert back to saying
that's irrelevant.
I mean, it's irrelevant when you're still saving $1,000.
You're still saving $1,000 than a competition.
You know, our dealership priced itself on transparency.
I just was very transparent about the price of the car.
Tommy, if you want to buy that car,
that's what you're going to pay.
I'm not going to change that,
but if you come in person and I'm going to say that,
your presence is your leverage.
That's what I'm going to say.
When you come in person, your presence is your leverage.
You said the Volvo is super rare.
Why do you do the same thing on your four transits?
That's not a rare car at all.
I get 15 grand off a brand new one.
Why do you do the same pricing model on a transit?
Yeah, I would say they're not really something like that,
but this idea that the car is now rare is not even true.
You're doing this on every car on your website.
So now you've drank your own Kool-Aid, man,
but the idea is very simple.
I just challenge you to go and try to find a car
and then look at other cars with the same trim, same mileage,
and I challenge you to find a better deal than what we have.
It's that simple.
Regardless of the fees,
I challenge you to find a better deal because you won't, Tommy.
That's the truth of it. You won't.
Look, we disclose our prices upfront.
We don't put a price on the car and then try to hide those fees.
So your four transit, let's have a conversation.
You want to have a conversation?
Your four transit for $36,000?
I don't know anything about four transit, man.
No, you just said your used cars are better than every price.
Your transit at $36,995 is priced $61,000 in the market.
So we have a whole commercial.
I couldn't tell you anything about a four-changer, Dan.
I couldn't tell you anything about those cars.
Okay, so we'll go into another one.
That's fine. We'll go into another one.
But again, that one was $61,000, and that doesn't include your add-ons.
But let's go into one that you think you have.
Let's just go with a common car.
I mean, I don't understand what's shady about what I just showed you.
I just showed you the outdoor price.
That's what you're paying. going to pay.
Because the only way I can get the outdoor price is if I knew your secret.
If I knew your secret of hitting say payment options
and going to the cash price and hitting the breakdown of the outdoor.
You don't have to. You can just call if you're really interested in the car
and I'll send it to you. You don't even have to do all that.
If you're really interested in your really like car, I'll send it to you myself.
And if you're scared about transparency, why wouldn't you just do that up front?
Okay, and let's just go through this again.
I mean, I just told you I'll send it to you.
If you're interested in the car, I'll send it to you.
Okay, so your RAV4 is priced 14th on market without your fee of your $2,000.
If I put the $2,000 fee on, it's priced well over 50th in the market.
I mean, what market is this, brother? We got to, I mean, it's kind of,
I think it would say other specifically.
It's a little bit harder because we're right next to the other devices.
So we're making we're making two exceptions now.
Let's go to the thread. Just go Volvo.
I mean, I mean, that's what competition does,
but you're talking about.
Well, let's go Nissan. You have to be cheap, right?
There's no way to sell a non cheap one, right?
I'll give you the all the benefit of the doubt.
I'm going to give you a Nissan here.
Third one's a charm.
I know we may excuse you for the first day.
I mean, help me out here, Tommy. Goddamn.
I would excuse my language, but we have all this.
And now again, you are priced six on market without your add on.
Once I add your add on, you then become 40th on the market.
You want to come in and get a bit of price that's fine.
We'll help you with that.
But if you're going to try to ask for discounts for the phone,
you're not going to get it. It's not even asking for discounts.
That's the funny part.
Not once have we, no, I need you to listen.
Not once have we talked about discounting your car.
We're talking about the price of your list.
If that you said, and I quote, nobody is beating my prices.
Okay. There is not one person out here
that will not negotiate the person of vehicle.
That's nonsensical.
No, there's not one person on the planet
that will come to a dealership
and not negotiate the person at whatsoever.
You're saying nobody at your dealership
has ever just said yes and bought a car. That's a lie.
No, no.
You have never had a slam dunk home run deal.
How long have you been selling cars?
And I should be talking to you.
You've never had anybody that just said,
I'll buy the car.
Yeah, whatever.
You've never first penciled somebody?
I've had to struggle with them,
but of course they asked me, all right.
And they paid it.
Oh my God.
But no, I've never had people done a negotiate.
No, I've never had somebody just say,
hey, I'm going to pay this full price.
Here's the money.
How many cars do you sell?
How about 10, 15 a month?
I'm sorry, but like, it's crazy.
You've never first penciled somebody.
But I don't know what kind of economy you're living in.
But people are just not buying cars right now.
I guess I'm proud that people aren't first penciling
as they watch my content.
But Tommy, like, you know, what you're proposing is like,
your business is going to end, you know?
And for you to try to, like, so you know what you're doing
is not going to lie.
No, what I'm going to do is leave the lasting impact
so it's impossible to go back.
My business doesn't end with the industry staying the same.
My business ends if the industry gets fixed.
You're fighting a lot of power horses.
I mean, I'm not going to start with the franchisees,
NADA, governments.
I mean, here, like for example, like here in South Florida,
we've had whole car industries here
undermine public transportation.
You have to buy a car here.
You have to buy a car here.
People don't go to like one dealership and buy a car there.
Like they do, for example, like in the tri-state area
where there's plenty of public transportation.
You have to buy a car.
People will go to four or five dealerships here
to purchase a vehicle if they're going to get a better price.
I had a guy today that's going to drive down
from West Palm Beach to buy a car.
Like people will drive and go out of their way to get a deal.
I just closed these prices and people are still going to drive
all out of their way to come and get a deal with me.
You know, all I did was name my price.
And they're paying 60th in the market.
I mean, unless they want to come in and negotiate,
that's my whole thing.
To me, like, that's worth it.
Okay, I'm going to go back to the earlier remark, right?
You feel like you not calling it kind of negotiate
is worth $6,250.
So that's not worth $6,250 for you to drive
from West Palm Beach down here to buy a vehicle.
That's not worth $6,250.
There is a value in showing up at the dealership
because at the end of the day, your presence is your leverage.
You and I both know this.
If you're not at the dealership, we don't take you seriously.
Tommy, we don't.
We don't.
As far as we're concerned, you're just blowing up all of you.
You know how I don't.
I'm sorry, say that again.
I said, how do I have a successful business model
if the only way to get a good deal is to go and store?
How do I get the deals I do?
You asked nicely.
So you're saying that your presence isn't your power?
Oh, your presence is definitely your power
because if you come in and went out of your way
to come and buy a car, I'm going to work with you.
As a same person, my job is to go in and go in for the price
they saw is not actually the price.
Look, I try to get people exactly where they need to be.
I ask them for the down payment.
How much they have for down payment?
What kind of car they can afford?
What type of monthly payment they're trying to be at?
And I point them in the right direction
to get where they need to be at.
Given what their needs are, right?
You know, if you come in looking for an XT-60,
you can't afford it.
I'm going to try to say, hey, look, you have a rogue there.
The rogue is really nice.
It's within your price point.
This is what you can afford right now.
This is what's best for you.
And if they don't make a decision on that,
then that's on them.
I can't believe, like, with just a straight face,
you can say that you are OK with advertising $26,999
as a sales price, knowing you have recon and extra fees
that are just profit margins so you can advertise a lower price.
And your price, you told me earlier,
was more competitive with everything all in,
but it's not.
And I just proved that.
So you don't have a competitive price.
I'm saying the only way to get a competitive price
is to negotiate, which you're just proving
why consumers hate buying cars.
You're serious about buying a car.
You don't call the dealership over the phone
and say, what's your best out of their price?
And I give you the price and you say,
can you do a better price than that?
And I've never seen your face.
I haven't been afforded the opportunity
to add value to the vehicle whatsoever.
You have no loyalty to the dealership.
What obligation do I have to you to give you a discount?
Yeah, I'm going to be super clear.
You are the exact reason why I fight so hard,
because I don't think you should have a job.
And I don't think you should be able to get a discount.
But we'll see who lasts in three or four years, Tommy.
And again, you're fighting a good fight, brother.
But we'll see who lasts in three or four years.
Yeah, I mean, my business has only grown.
How is your dealership doing right now?
I'm pretty freaking awesome, actually.
I mean, you can't even get somebody to agree to your price.
I mean, it doesn't seem like it's doing too well.
I don't even know what you do.
You know what you do?
You're the type of people that fall on dealership
and we ignore when people are trying.
And then that's why you said earlier, right?
Oh, yeah.
And I'll just take my business to another dealership.
Dude, you're lying.
These people are not giving you what you want
to try to give your consumers what they want.
Because, ultimately, that's what you fight for, right?
The consumer?
Why wouldn't I do that?
Why wouldn't I get the price that I want?
Just like any other business does.
Do you truly believe anybody in the comments
is watching this video and saying,
you know what?
This guy is super fair.
I would do business with him.
Genuinely, are you listening to yourself?
Can I ask you a question?
Sure.
Do you think it's bold for somebody
that has never had a relationship with a dealership?
Never shown up to a dealership in person
to ask for a discount over the phone?
You don't think that's disrespectful?
No.
Really?
Why are you taking something so personal?
And do you not think it's disrespectful
to advertise $26,000 for a car at $32,000?
Okay, it's one thing.
If I laid the value out on the car,
you came here for a test drive,
you took time out of your day to come
and see the car, drive it, all that stuff.
Damn, okay.
This guy went out of his way.
Let me get this guy the best price I can.
I'm going to fight for this guy, right?
I'm going to defend you,
because I'm in your corner as a consumer, right?
I'm going to help you get the best price you can.
As opposed to somebody that calls over the phone,
to me, what's going to be the case?
Who can you debate in that?
No, I can't do anything better than that.
You haven't done anything to deserve that.
And then people fall in the dealership
thinking that they just up and deserve it.
Like, as if I went to Publix
and asked for a discount and got it.
That's never happened to me.
But what industry do you know
where people fall and they say,
hey, what's got the doors?
Can I get a discount on that?
And they actually get it.
And what industry?
Let's be honest.
But on the same token, let's say, yeah,
the idea of negotiating shouldn't exist.
But on the same token, what business?
No, it definitely should exist.
I listened to yours.
I'm agreeing to your point.
But in what situation and what other business,
can I look at the price of something?
See, it's $26,999.
And the only way to get the actual price
is to click four different buttons
to realize that thousands of dollars more expense.
If I go to Best Buy, that doesn't happen.
There's a reason why people don't negotiate at Best Buy
because the price is what the price is.
I don't have to have you advertise something
just to be competitive.
I do agree with you on that.
I mean, it does happen to a lesser degree.
You go, you go to the supermarket,
you see the price on there.
When you look at your receipt,
you see sales tax and whatever other...
But you're not arguing on sales tax.
I give you or arguing on the $2,800 of registrations.
I'm selling a car and Best Buy is selling an iPhone.
That's the only difference.
Nobody is arguing with sales tax.
We're arguing on the fees you're charging.
Nobody cares about your sales tax.
We're arguing about the $2,800 in fee.
The reconditioning fee or your crazy...
Again, that's $1,200 to register a car on floor.
That is what we are arguing here.
That is the conversation that we're having.
And that's the problem at Best Buy.
If I go there, if I call Publix right now
and I say, what is the price of anything,
I will get the price of that item.
Okay. All right.
So really simple.
You go to buy a car, right?
One store prices things out the way I price it, right?
The other one prices it all together, including the price.
Plus $1,000, right?
You don't even see that.
You just see the price of the car, right?
You don't see the fees.
You don't see any of that, right?
You don't see any of that.
And they're priced $1,000 higher than us with those fees, right?
You have been proven to me that your price is that competitive
because I fact-checked three different vehicles
and none of them were number one in the market.
And I just gave you an example earlier of us having an Irish rim.
I would share my screen if you want me to share the dealership.
But I'm getting real market data on other cars
listed with similar miles.
And you're just giving me a hypothetical that a customer came in to.
You're saying, oh, a customer came in and showed me another vehicle.
I'm saying I have all of the vehicles listed right in front of me
with the same miles and I'm going through this.
That's the difference.
So why are people buying the car?
I don't understand.
This is irrelevant.
Okay, look, let me try my question.
So my first question is, would you rather see all the fees outright, right?
The full breakdown of fees that costs associated with the vehicle?
Or would you rather see that hidden in the price of the car?
So that's a thousand dollars.
Just a real simple question.
Would you rather just pay a higher price for the car
with no fees, right?
For an extra thousand dollars.
So you're spending an extra thousand dollars.
That's giving you the exact price of the car.
So I need to break down on those fees
and we're still significantly priced lower than them.
The fees at that point are irrelevant.
What would you prefer?
Would you prefer a dealership that's transparent and shows you what those fees are?
Or would you prefer a dealership that just wraps up the fees in the price of the car?
You never see it.
You never knew you paid it.
You're paying a thousand dollars extra regardless of the fees.
But first, I would rather a dealer should be transparent
so I can make an educated decision on it.
Exactly my point.
Exactly my point.
The difference between us and other dealerships
is that we actually disclose those fees.
We show you those fees as you thought.
You don't disclose the fees unless I click on three different buttons to get
and I know the exact buttons to click.
Okay. The price on the car.
I'll show you the buyer's order.
We're still priced lower.
So again, we're going back to the same point.
But again, you are saying your price lower
based on one anecdotal example.
I am giving you real evidence.
Your price is not competitive.
You're just merely giving you an example of transparency, right?
So your point, right?
Would you agree that the way that we price cars
in the way that I just showed you through that option
is more transparent than how other dealerships do it
where they might charge you three grand extra on top.
Like all in all, let's say I sell you a car, right?
You're looking at about $2,000 in fees.
If a car is priced $3,000 over
and you're still paying tax title, right?
All that because that price on the internet
doesn't include any of that.
The $1,000 is irrelevant.
The fees are irrelevant.
Both are wrong.
You see where I'm coming from though.
No, no, both are horribly wrong.
It shouldn't exist.
And if there was a direct to consumer option,
you wouldn't survive.
Your business model would not survive.
Okay, so explain to me how we have a higher trim level
charging $3,000 less than another car
that's a lower trim level
and we're still priced $1,000 below that car
with everything out the door.
Again, you're giving me an anecdotal example
but why your car was cheaper?
Maybe one had an accident, one maybe one didn't.
Maybe one had damage that was on the cost.
Maybe the paint wasn't in condition.
Because we can afford the car that will be.
Because these cars has a million different reasons
why the car could have been cheaper.
What we don't know actually
is just like we didn't know your out the door price
unless we click four different buttons.
You don't actually know what that other dealership was charging
or what they would have been willing to charge
because they both had to negotiate to get to the price.
The problem is I don't know the price of your car
without almost I call you and talk to you
and you give me the secret password.
I don't even know.
I would have just assumed it was $26,999.
And you're talking about somebody who does this professionally
for a living that I couldn't even get to the price
without walking you through it and saying how silly it is.
And you can't even admit like, you know, yeah,
we do charge lower just to get people in the door
and then I try to sell them on value.
Your price for the three vehicles I pulled
is not competitive.
It is not cheaper than everybody else.
You don't have the most competitive deals on the market.
You don't even without your fee in there.
So you are charging more
and you're not being like,
how do you believe this is transparent?
Tommy, I already showed you the transparency question.
I mean, for you to still be questioning it
is kind of crazy for me.
Dude, I can't tell if you're trolling right now, man.
You're trying to find another car, right?
Did we verify this guy works at a dealership?
I can't believe you're this.
Go ahead, you can do that.
That's not a problem.
That's not a problem because our cars are priced to sell.
We don't try to price cars and then did kind of make
their price to get you on the door
and hoping you don't cut the three buttons.
What you want is make people feel good
that they're getting a deal.
What we're trying to do is disclose
what the reality of the situation is.
Open the outdoor price with all fees and everything
and not try to do this whole song and dance
of raising the price to get it,
bring it down to where we actually have the price at.
That's also true.
We're the most risk-taking choice people.
The difference is that we're able to do that
because we're able to disclose those fees
up front and personal.
But it's not up front.
It's behind screens.
I don't understand, Tommy.
You call a dealership.
I give you the outdoor price
and then I'm still not being transparent.
I shouldn't have to even call you
to know the price of the car.
Why do I need your permission
to get the price of what you're selling?
So do you not pay tax?
Do you not pay a tag on it?
Again, we're not talking about tax.
I don't care about the tax.
We're talking about the $2,800 in fees.
Tommy, you go on the website,
you can look at the fees yourself.
It actually tells you what the fees are.
If you click the I, hopefully if you're on your desktop,
but I think you haven't heard the time.
It's crazy that 90% of consumers are on their mobile
and the only way I can probably do this,
as you're saying, is being on my desktop
when most people are shopping for a car on their phone.
But it's on there.
Dude, where is car sharker, man?
Where is car sharker?
I know that you get into a car sharker about this.
No, I don't talk to car sharker.
Car sharker is a one of these sales trainers.
Dude, he just leaned in to you about this.
Car sharker I've never talked to before.
You really should, brother,
because he would destroy you, man.
Car sharker is more than willing to come on to this live
and have this same debate.
But again, we're not talking about tax.
We're talking about the $2,800
that you're calling registration fees.
But I have to go down
and just see whether they're not actually registration fees.
Because again,
If my outdoor price is better than another dealer's price,
it's irrelevant, Tommy.
But again, we don't know what anybody's outdoor price is,
because we can't compare without going to this rigmarole.
My outdoor price is Tommy.
My outdoor price is better than dealer A's outdoor price.
We're upfront about all the fees.
They're not.
Who's the bad guy at that situation?
You're not upfront about your fees.
I don't know why you think you're upfront with your fees.
And they are?
Plenty of dealerships do honor their online price.
Any of your questions, Tommy,
you're saying if somebody is wrong in that,
if I punch somebody,
should somebody else be able to punch somebody?
No, both are wrong.
If somebody feels for me,
that doesn't give me a free thing to steal from somebody else.
We openly disclose it.
And guess what?
People are signing the dotted line.
Because they're not actually here.
Because they don't know about it.
And you know what I tell people when they say that?
I said, sir, we're entitled to make a profit.
And guess what?
They say, yeah, you know what?
You're right.
I would disagree with how you think consumers think,
because I have people telling me,
you know what?
You're right.
You do deserve to make a profit.
And I have to pray.
Now, to your point, though,
you might want to say your dealership name in this video.
So we'll see if consumers actually believe this.
But you're afraid you-
No, Tommy, Tommy, I want-
Because you know for a fact, consumers,
if they knew the way you thought,
would not ever do business with you.
But Tommy, that is not true.
People are losing far.
Then to tell everybody where you're working,
be very proud of it.
And they're coming back here and begging to buy a car.
If you are proud of how your business does business,
then you shouldn't be afraid to say your dealership name.
We're very transparent.
I dare you to come in.
So you get a better price than the car, Tommy.
Again, if you were transparent and you were confident of that,
you would not be afraid to say your dealership name.
And you know that.
No, Tommy, I can do that, man.
You'll heat up my butt, man.
I can't do that.
You know that.
You understand.
No.
I can't do that.
I can only become my values and my ethics.
Okay.
And again, for me to get your price,
I have to go through, click Hey Cash.
I have to go through.
Click the-
I got to find the Out the Door option one second.
Go through.
Is it or is it not on there?
Like, what are we doing right now?
Again, I would share my screen if I could.
I have to click See Payment Options.
I have to go through Pay Cash.
I then have to go down to the bottom to see the Out the Door.
I then have to hit price details.
Then it says that the registration fee is $2,700.
I then click the I and it says,
includes the estimated first year state registration
of your new car, collected by the dealer,
documentation fee charged by the dealer
and the sales contract.
That's all it says.
Now, if I go to the fine print below that,
it says, sales tax includes $19.87, $50, estimated registration fee includes $425
registration fee, $999, $399 electronic fee, $15, $895, reconditioning fee,
$8.50 limit on your battery fee.
Again, I have to go through three sets of fine print to get your out-
to get the price of your vehicle.
All right, so it's on there, right?
Yes, I'm asking you a question.
It's on there, correct?
Yeah, it's hid behind four screens.
So what are we doing, Tommy?
What are we doing?
What are we doing, Tommy?
I fight every day, so honestly, I cannot wait.
Brother, that's fine.
That's fine, brother.
I'm still so carsy.
You're going to be out of business in three for you.
Trying to fight the good fight.
God bless you, bro.
You really are doing.
You really are fighting the good fight.
Honestly, I really do believe that.
I'm not ducking with you.
I really do believe you are.
I have no faith that you're looking for anything for consumers,
genuinely from the bottom of my heart.
Brother, I take care of my people, man.
I get people the best price possible.
I look out for my customers.
I've been doing this for over 15 years.
Taking care of people is all I know.
So if you think this is taking care of people,
I don't want to be your friend.
It has a price on it, Tommy.
That level of service I provide has a price on it.
Yeah, then why are you afraid to hide that price?
I'm not afraid to charge my,
tell you my fee is a thousand bucks.
Everybody in their mom knows my fee is a thousand bucks.
I'm not afraid of my fee.
If you want to pay me, you pay me.
Otherwise, don't pay me.
You're afraid to tell me what your value is.
You have to hide it in three pages of fine print
and call it a registration fee.
So people are willing to pay for your fee.
It's absurd, man.
People pay me a thousand bucks because they don't want to deal with you.
That is the reason why.
Flat out, they do not want to deal with you.
You are the problem with the industry.
Okay, but you know what's the first thing
that people say when they call?
What's the out-of-the-door price?
They know that the internet prices to see online
is not the out-of-the-door price.
I mean, so what are we talking about?
They know that the prices to see online
is not what they're going to find.
It's not what they're going to pay.
I know, Tommy, that's my hard point.
They don't expect $2,800 in fees, dude.
It's on the website.
All I do is facilitate that for them.
That's all I do.
I facilitate that same thing
that they could do on their own Google website.
I just facilitate that from them.
That's the only difference between what I do
and the customer could have done
if they really look into it further.
Now, is it complicated a little bit?
Yeah, I don't deny that, but it's on there.
You've admitted to it.
I don't even want to hear it anymore.
You've admitted that it's on there.
All I do is facilitate that.
You don't want to negotiate the price?
Ooh, people pay us for the car.
You want to negotiate a little bit of the price?
We're not even talking about negotiating a price.
I'm for a test drive.
You keep going to this negotiating.
Not one person has talked.
We just talked about getting the price of the car.
It takes either a knowledge to know where that price is
or calling you to get your permission
to teach me how to do it.
Those are the only two ways to do it.
I mean, that whole ability for not having to negotiate
is not worth $6,250, Tony.
Again, we're not even talking about negotiating.
I don't know the price of your vehicle
without having to call you
or know that I have to click six different buttons
to get there.
Okay, but you're talking about
every single dealership in America.
No, no, I'm telling you,
your dealership is in the minority that do this.
People get mad at me
because people say that I think
that every dealership does this,
and I say they don't.
And you are saying every dealership does this.
I'm sorry.
No, not every dealer does this.
They're supposed to try to watch you
3,000 more on top.
Okay, they'll see you to account for $2,000.
Some dealerships are fair,
and they can just give you the price.
More than us, right?
So there's still a 2,000, $2,000 markup.
You understand the FTC has banned this crash practice.
We disclose the fees, and they don't?
The FTC has banned this exact...
This is what the FTC sent a warning letter
out for 97 dealerships, the groups.
What you're doing right now
is what the FTC said they do not want anymore.
It's on the price of the car.
It's on there.
I'm telling you.
The FTC says the f***ing price
has to be whatever it is with all of your fees
minus taxes, including your dock fee,
including your recon fee.
Everything needs to be included in your price.
Hey, bro, I just felt sorry.
Man, you gotta talk to the lawyer on that.
Like, I have no idea about that.
I'm just letting you know
when we're talking about transparency,
I provide that,
and you're trying to make it seem
like other dealerships are being transparent,
including in the price of the car.
I'm not telling you about it.
I'm telling you that that's not transparent.
I'm telling you, dealerships honor the plenty of dealerships
if you call them and say the price.
What is the price?
They'll tell you the price is $32,000 plus tax title license.
No, I'm going to give you the out the door price
if that's what you're asking of me.
Now, if you want to know the price of the car,
I'm going to tell you the price of the car.
It's what's on the website.
There are two very distinct questions.
When you look at the buyer's order
and you see the price of the car,
it's exactly the same price that you see online.
That doesn't change just because you come in person
and I print out a buyer's order for you.
Yeah, but you have to add all the fees
that are just profit.
Okay, but I'll send you that
and then you'll still come in.
So you know those fees on there
and then you want to try to negotiate with me
in person about it,
even though you saw them on the paper.
Nobody's even talked about negotiating.
You keep bringing it.
Now, one person, we are upset, the world is upset
that the price of your vehicle is lower
because you're not advertising the actual price.
You're hiding recon, you're hiding doc fee,
into that as additional profit
that the FTC said this behavior is not allowed.
You know that.
You know the FTC just came in
and said that this is not allowed.
Brother, you're talking legal jargonang.
No, I am talking about consumer protection.
This is the second biggest purchase of people's lives.
Next stop taking it like it's a fucking joke.
Okay, I was saying my fault.
Okay, what are you going to say about the young lady
that got a better deal
because she decided to finally buy a car
and not mess up on two cars
that were priced way better than a competition
with lower trim levels?
I pray she would have called me
so she didn't get screwed over
because I bet she spent thousands of dollars
more than she should have.
She got a deal, she got a deal.
I don't even think she got a deal
because based on you,
you said you're the number one price car
in the market, but I found 48 others
that were higher or lower priced.
Okay, we'll look at the outdoor price
and see how that makes up.
You don't take into consideration
the outdoor price of the car.
I do.
It's irrelevant, Tommy.
Because the outdoor price
should just involve taxes,
which is the same at every damn dealership, dude.
No, it's not, Tommy.
You know damn well every single state
has different states.
This is in Florida or six and a half flip and percent.
You were in Florida.
If I buy a car in Florida,
it doesn't matter where the flip by buy the car,
it's six and a half percent.
It's the same in every flip and dealership in Florida.
Dude, again, you're fighting a good fight, man.
I see the energy you got, man.
But it's not going to happen, dude.
You're fighting forces that are way bigger than you.
Yeah, that's what.
We'll be there.
You're fighting against the lithiums,
the automations, brother.
The Morgans.
You're not going to win that.
You're not going to win that, dude.
Millions of consumers disagree.
Government agencies that have won that,
that haven't won that fight.
You're talking about the whole government.
Millions of consumers disagree.
Millions of companies that have never won that fight.
Yeah, you think that you can fight that good fight?
You can't, brother.
You can't.
The industry is way bigger than you.
The industry is way bigger than you.
And you're already...
Can I ask you a question?
I don't even know exactly what it is that you're doing.
Are you like a broker?
Is that kind of your thing?
I'm not a broker now.
My customer might be out of this.
So what is your...
This is me.
This phone works as a broker.
Okay, if you guys aren't out there trying to find a broker,
it's because they're trying to rip you off a bunch of bucks.
Come in person, buy a car in person, show your face,
don't be a coward over the phone
and try to get a deal over the phone.
Come in person and negotiate the price yourself
and get a way better deal in person.
Don't vote for auto brokers like this.
They're not a broker, but...
What he just said is just another word for auto broker.
Not.
You know what we do?
We hang up the phone.
We ignore their phone calls.
I want to make sure somebody knows what we do to a car broker.
I'm allowing you to do your sales pitch, man.
By all means, you can certainly do the full pitch.
You can tell everybody...
Go tell everybody where exactly they should buy a car.
You said it earlier in your video.
You said, you know, if they're not going to do the deal,
I'll just sell another deal, set that bill.
Yeah.
No, no, no.
Because they can, of course, do that.
If instead of dealing with delivered,
where should they go buy a car?
They should go in person to the local dealership
and negotiate the price themselves to get a way better deal.
Oh, but not your dealership.
And not pay the $500 that you're charging
them. You know you're charging people to facilitate the deal.
What are you doing this for free?
Because people don't want to deal with you.
You're not doing this for free.
Not to save money.
They don't want to talk to you because you are so...
You don't understand how to take care of consumers
and they are horrible for this industry
and they don't want to deal with you.
$6,250 and you think that not going through me
is not worth that?
No, they don't want to deal with you.
You're avoiding me.
They would pay thousands of dollars more to not talk to you.
No, that's not true.
You know, you sold $15,000.
I did 438 last month.
When the dealership down the street
has the exact card they want,
expect out exactly how they want it
and they can get it that same day.
It's 438 deals last month.
Trying to go direct to consumers.
You're not afforded those opportunities
with direct consumers.
I did 438 deals last month
because they didn't want to talk.
I just want you to sleep with that.
I understand.
438 consumers.
These are sad people, brother.
These are sad people that don't want to have the balls
to go into the dealership
and negotiate on the price of the car.
You know they could have gotten a better deal,
but you would rather charge them
to make them feel like they did, right?
No, I don't advertise my services as money saving service.
Do you think those dealerships
that you call like doing business with you,
they'll do it for the unit?
They do not like the price point
that what they're trying to let these cars go for.
They love them for the client?
You know this for a fact.
No, they do not.
Why are you lying to these people?
Because why would they sell them otherwise?
Dude, you need to stop lying to these people, brother.
You know very well what we do to brokers, brother.
We hang up the phone, we ignore you
because you guys are unreasonable with your pricing.
It's just that real, it's just that honest.
Or maybe you just don't actually understand
the market of a car?
Yeah, okay, whatever.
That's fine, dude.
You yourself say your business
is not going to last two to three years.
You said it yourself.
No, my business isn't going to last because
I'm going to fix the industry
and it's not going to need me because you won't exist.
I will always exist.
There's always a salesperson everywhere.
Salesperson is one of the oldest professions
in the history and it will continue to prosper
with or without you.
It does not matter.
And that's the real American dream.
That's what allows the American dream.
The beautiful thing is that plenty of salespeople
can sell ethically by not selling them
by trying to make advantage of people
and they said they sell vouchers.
How am I taking advantage of people
when I'm clearly disclosing all the keys
and the price of your car?
And people are signing.
If you were proud of your dealership,
you would be proud to announce it to the world.
You know deep down that your dealership is being slimy.
Honestly, it's not that, brother.
I'm just not trying to heat up my spot.
I'm not trying to trap where I eat, in essence.
I really would.
Don't get me wrong, I really would.
But you don't want that actually.
Every consumer in here loves what you're doing.
You're saying you wouldn't be like,
oh my God, we have thousands of people in here right now.
You're saying you don't want thousands of business.
You sell 10 cars a month.
Dude, you're a 10 car sales person.
You're not even selling a lot of cars, man.
I'm just here to debate you.
I'm just here to debate you.
Nobody's looking at a 10 car sales guy
and been like, you know what, this guy, you know this is bald.
Like, dude, you sell 10 cars, you could literally,
if you converted.
But you charge 500 people, 500 dollars on top of whatever
you're gonna charge a thousand.
A charge a thousand, it must be right.
And feel like you're actually looking out for them.
I am.
That's the most ridiculous thing I've ever heard.
No, you're not.
You're trying to be kind of like a good deal.
Again, I don't advertise my service as a money-saving service.
I literally hire me to not deal with them.
That's it.
That's the only pitch I need.
My customers love me, brother.
I don't know what you're talking about, man.
They love you because they don't know better.
Brother, you can go out and review it right now.
That's your stuff.
You don't have to take my words for it.
Again, they don't know better.
And if you were to tell that,
if all of your customers are to watch this video right now,
you would not have a, if your owner saw this,
I don't even know if you'd have a job.
You're not even allowed enough to tell your dealership name.
Prices, getting them a better price for the car in the area,
but I'm being sneaky.
I'm not being transparent.
How is that not transparent?
It wouldn't be transparent if I didn't send them
the full breakdown, exactly how I just showed you.
You've admitted that it's on there.
Okay, it's on there.
Okay, that's undeniable.
You already admitted to that.
I'm showing people that.
They're showing up.
They're test driving.
They're signing on the dotted line.
But I'm wrong because fully disclose everything on the person.
But I'm referring to those registration fees.
They're on the buyer's order.
Of course, they're on the buyer's order.
They have to be on the buyer's order.
You're acting like that is an accomplishment.
It has to go no matter what at the end of the day.
You don't have to come into the dealership.
They have to be on the buyer's order.
You don't have to come into the dealership to know that.
You have to know what the outdoor price is on the car.
And they know whatever the price is on the car.
It's like nobody calls the dealership.
It's just, that's what I'm going to pay.
That's the outdoor price.
Nobody says that.
People call it a pay.
Plenty of dealerships do a one price model, dude.
Plenty of dealerships do.
We fully disclose it.
People sign.
That's simple.
We are not disclosing it.
You're disclosing it behind fine print.
Okay, but if I put it in the price of the car,
all of your fees into the price of the car,
like the FEC is regulated, you would be transparent.
And you have even said your pricing is still competitive
with that.
Why not just do it?
We would not have ours on the lot if that was the case.
That's what I'm trying to tell you.
Because what?
You're trying to make it seem like.
Because our cars are significantly price less
than the competition.
Even with those fees, Tommy, is what I'm trying to tell you.
But then why not advertise the fees?
If you, if they are still competitive,
why not just advertise the fees?
I think it's on the insurance because it's on the website.
I mean, you saw it.
Answer.
Why you won't disclose them if your pricing is still
competitive with it?
What, what advantage do you have?
It's on there.
I don't care.
I don't care if it's on there or not.
Why not disclose it in price?
The FTC has said that price needs to include your dock fee
and any other additional fees that are not taxes.
Brother, you need to talk to like a legal rep about that.
I don't know.
This is like legal jargon for me.
I just sell cars here.
I don't get wrapped up in all that.
If you want to talk to like an FNI or something,
I don't know.
I want to say why are you guys not advertising everything?
We are advertising everything.
But you're not in the way of the price.
Okay.
If the price of the car had those fees and stuff included,
would you not still want to know what those fees are?
How much?
If the price had all of those fees in there,
I would be okay with it.
You would not be okay with it,
especially if it was $1,000 over our price even out the door.
No, I'm saying a price was $34,000, $30,495,
and included a thousand dollar dock fee.
And that was the price of the car.
Yes, I would be okay with it because I sold the price
on the website and it was what you guys were honoring.
You know what, 95% of consumers aren't okay with
and why nobody just says yes?
Because they look at the price.
They say, oh, it's $30,000.
I'm going to go see Vic.
Then they go and it's like, oh, it's $3,000 more.
That's why they negotiate.
That's why you've never not just said somebody said yes
because you changed the price to what people believe.
The thing that you're asking, see payment options do,
people don't do that.
That's everything that's up in America.
People are changing the website to get the price of anything.
The difference with me is I have ethics in this to be like,
if a customer calls over the phone and asks me
for out the door pricing, I send it to them.
That doesn't, you don't deserve an award.
You should come in in person.
Yeah, that's the price.
You don't deserve an award for being able to give somebody a price.
Yeah.
So I'm going to just wrap it up into the price of the car
and not tell the customer about it
and make them feel like they got a deal.
I don't understand.
Because right now the consumer expects the price to be $30,495.
It's a much better situation to say that included all of my fees
than saying, oh, the price is actually $34,000
because we have $3,000 of fees we didn't tell you about.
Do you really not see which one is a better option?
Only like that.
It comes to buying cars or buying houses
for things of significant value.
Nobody cares when they go to the supermarket
and they see the price in themselves
and see that the price is higher because the tax is wrong.
It's not like that.
Think like that.
You try to make it seem like people think like that
when they're buying cars.
They don't.
They don't.
Nobody cares about your taxes.
You're talking about people that go to the dealership
and already know that they're going to pay a higher price
than what they saw online.
Nobody cares about the taxes.
The only difference is I disclose it up front.
I don't try to wrap it up in the price of the car.
Okay.
You would feel like crap if somebody wrapped it up
in the price of the car and didn't disclose it to you.
Whereas another dealership, they said,
okay, look, this is the price of the car.
These are the fees.
This is what you're looking at out the door.
It's fine right here.
And then they signed.
They would feel like they got everything disclosed.
They wouldn't feel like they got taken advantage of
because they never saw the fees
and they included it in the price of the car.
That dealership would never sell cars first and foremost.
You know, that dealership would never sell cars.
No, plenty of dealerships do not do what you're doing.
Plenty of dealerships do not hide
and plenty of dealerships are following the FTC regulations.
And the idea that you don't understand the FTC regulations
and you sell cars, isn't it?
I told you, look, the price is here online.
You said, I said, it's on the website.
You said where you didn't find it.
I showed you where to find it.
You saw it.
And then now you're trying to push the finish line on me.
I answered the question.
I said, yes, it's on there.
Disclose the full breakdown of the price of the car.
Do other dealerships do that?
Other dealerships don't have the extra fees to begin with.
No, because they won't show you those fees.
That's my whole point.
Not every dealer charges the fees.
Not every dealer is charging a recon fee, dude.
You're talking about fees that people never see.
You're talking about fees that people don't see on the price of the car.
We disclose them.
We show them the fees.
We tell them, hey, these are the fees.
We show them on the purchase agreement,
which is where everybody shows them.
You can't charge the fee if it's not on the purchase agreement.
Otherwise, it doesn't get charged.
You're not doing somebody a service
by adding it to the purchase agreement.
You're doing what you have to do to sell.
Because your finance manager put a tie over the numbers, too,
and said, sign here.
I mean, you're going to go sell a car, brother.
I mean, you're proving my point.
I mean, I hope you fight the good fight.
But honestly, brother, I don't really
see the latter at the end of the tunnel for you, man.
I think you're making a good decision, man.
I see you're really going to get it in order.
So I mean, it is what it is.
I understand that.
Damn it.
I can't do business with Vic.
I can't do an online price.
Fudge, how am I ever going to survive
when there were 17 other thousand other dealers
that don't want to ever be associated with a guy like you?
Debate night was great.
Guys, I'm exhausted.
Like, I stayed on that phone just because I want you to see
this is what the industry is trying to do.
You guys want to know what I'm doing.
My goal is to change the industry.
I believe it's insane.
I believe it's absurd that consumers have to deal with that.
I don't care if that's one out of a million.
That person should not have a job.
That dealership should not be allowed to exist.
And yeah, the idea that we're going
to change a multi-trillion-dollar industry, it's tough, right?
It's not.
This is not.
He's right.
We have an uphill battle.
We have dealerships that are worth billions of dollars
that are going to be fighting us every step of the way.
Your guys' support, I think we have 4,000 people watching
one stream, 2,000 watching another.
We can't do this without you because there's going to be a day.
And there's people in this chat that are going to try to shut us down
because all we're trying to do is make this a fair place to buy a car.
Make it easy to buy a car.
The price on the website is the price you pay.
And if you think I'm the problem, fine.
I'm going to go spend some time on main laws.
They just drove all the way up.
So I'm going to go spend some time with them.
Thank you, guys.
About this episode
A heated debate between Tommy (a flat-fee car negotiation service owner) and Vic (a dealership-side voice) centers on why car buying feels rigged and what should replace the current system. Tommy argues commission should be removed, franchise laws should end, and manufacturers should sell more directly so consumers can shop like they do for phones. Vic counters that capitalism needs profit and competition, and that dealerships add value through incentives and infrastructure. They clash on whether incentives would disappear without dealers and whether direct-to-consumer would truly be cheaper.
Original notes
In this video a car salesman named Vic comes on my live stream to debate me on commission sales, franchise laws, and whether the dealership model can survive an educated consumer.He is the most combative caller I have ever had on this show and he does not back down on a single point, ending the call by telling me he does not see a future for what I am building.I stayed composed, walked through every argument he had, and let the audience decide who won.
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