Nov. 9, 2025 | Bonus Episode: Slate not interested in self-driving; Gen Z loves auto shows
About this episode
Vivian's approach to autonomous driving and software-defined vehicles contrasts sharply with Slate's focus on affordability and customization for younger buyers. The discussion highlights how Slate prioritizes the basic car ownership experience over advanced tech, appealing to a market that values cost-effective options. Additionally, a survey reveals that Gen Z is particularly enthusiastic about auto shows, valuing them for their educational benefits and the opportunity to experience vehicles firsthand. This episode dives into the evolving landscape of consumer preferences in the automotive industry.
Automotive News’ Laurence Iliff talks about why Slate has no interest in getting especially high-tech or jumping into the self-driving race with fellow electric vehicle startups such as Tesla or Rivian. Plus, Clarify Group President Darren Slind talks about the company’s latest auto show survey and some surprising results.
software-defined vehicles
"...and then software-defined vehicles, and Vivian and Volkswagen are doing this thing where they have this zonal architecture..."
Software-defined vehicles are cars that use computer programs to manage their systems instead of relying on a lot of physical parts. This means they can be updated and changed easily through software instead of needing new hardware.
Software-defined vehicles are cars that rely heavily on software to control various functions and features, rather than traditional hardware components. This shift allows for greater flexibility, updates, and customization over time, as software can be modified without needing to change physical parts.
zonal architecture
"...it uses processors in three zones that control all the electronics..."
Zonal architecture is a way of organizing the electronics in a car by grouping them into different areas, each controlled by a main computer. This makes the car's systems simpler and more efficient.
Zonal architecture refers to a design approach in vehicles where electronic functions are grouped into zones, each managed by a central processor. This reduces the number of individual chips needed, streamlining the vehicle's electronic systems and improving efficiency.
affordability in car ownership
"...they're focused right now is on affordability, customization, trying to get the imagination of young people..."
Affordability in car ownership means how much it costs to buy and take care of a car. People want to make sure they can afford not just the car itself, but also things like gas, insurance, and repairs.
Affordability in car ownership refers to the overall cost of owning and maintaining a vehicle, including purchase price, insurance, fuel, maintenance, and repairs. This concept is increasingly important as consumers seek value and practicality in their vehicle choices.
customization in vehicles
"...they're focused right now is on affordability, customization, trying to get the imagination of young people..."
Customization in vehicles means changing a car to make it look or work the way you want. This can include things like changing the color, adding new features, or even altering the shape of the car.
Customization in vehicles refers to the ability for owners to modify their cars to better suit their personal preferences, whether through aesthetic changes, performance upgrades, or functional alterations. This trend is growing as consumers seek unique vehicles that reflect their individual styles.
pickup to crossover conversion
"...maybe want to have their pickup turn into a crossover by putting this bed kit on it that adds seats in a roof..."
Pickup to crossover conversion means changing a pickup truck so it works like a crossover SUV. This can involve adding seats or a roof to make it more like an SUV.
Pickup to crossover conversion refers to modifying a pickup truck to resemble or function like a crossover SUV, often by adding features such as additional seating or a roof. This trend caters to consumers looking for versatility in their vehicles.
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