Oct. 12, 2025 | Bonus Episode: Rivian CEO RJ Scaringe says software critical to automaker survival
About this episode
Rivian CEO RJ Scaringe emphasizes the critical role of software-defined vehicle (SDV) architectures for the future of automakers in a conversation with Axios reporter Joanne Muller. He discusses the outdated nature of traditional vehicle electronics, which rely on numerous electronic control units (ECUs) from various suppliers. Scaringe argues that a centralized software platform, like Rivian's, allows for easier updates and feature integration, positioning companies for success against emerging competitors, particularly in China. He also touches on Rivian's partnership with Volkswagen and the need for the automotive industry to adapt to survive.
Rivian CEO RJ Scaringe says he believes software-defined vehicle architectures will be critical for automakers’ survival in a decade’s time, and legacy manufacturers are falling behind. On this bonus episode, Scaringe talks during an Automotive Press Association fireside chat with Axios’ Joann Muller.
software-defined vehicle (SDV)
"...automakers will need to have SDV architectures in the next decade to survive. But what exactly does that mean? And why is he so bullish on it?"
A software-defined vehicle is a car that uses software to manage many of its features, making it easier to update and improve over time. This is different from older cars that rely more on hardware that can't be changed easily.
A software-defined vehicle (SDV) is a vehicle that relies heavily on software to control its functions and features, allowing for more flexibility and updates over time. This approach contrasts with traditional vehicles, where hardware is more fixed and less adaptable.
microcontroller
"...the very first piece of electronics that exists in the car, the first microcontroller. And that first microcontroller was alongside of a fuel injection system."
A microcontroller is a small computer inside a car that helps control different parts of the vehicle, like the fuel system. It's important for making sure everything works properly.
A microcontroller is a compact integrated circuit designed to govern a specific operation in an embedded system, such as controlling various functions in a vehicle. It plays a crucial role in modern automotive electronics, enabling features like fuel injection and other electronic controls.
fuel injection system
"...the first microcontroller was alongside of a fuel injection system."
A fuel injection system is a part of the engine that helps mix fuel with air for combustion. It makes the engine run better and more efficiently than older systems.
A fuel injection system is a component in modern engines that delivers fuel to the engine's combustion chamber in a precise manner. This system improves efficiency and performance compared to older carburetor systems.
Bosch K-Tronic
"So, for those car enthusiasts, remember like the old Bosch K-Tronic, and all these very early, 50, 60-year-old electronic fuel injection systems. That was the first time the car went from a fully analog thing, having its first piece of compute inside the car."
The Bosch K-Tronic is an old system that helps cars deliver fuel more accurately. It was one of the first steps towards using computers in cars to make them run better.
The Bosch K-Tronic is an early electronic fuel injection system developed by Bosch in the 1960s. It marked a significant shift from mechanical fuel delivery systems to electronic control, allowing for more precise fuel management and improved engine performance.
ECU
"And that was the first emergence of what we now call an ECU, and that was an ECU, an electronic control unit that was focused on a function or domain. So, we now would call that, like, that's a domain controller, that ECU is a domain controller."
An ECU is like a computer in a car that helps control different parts, making sure everything works well together. It takes information from sensors and makes decisions to keep the car running smoothly.
An ECU, or electronic control unit, is a crucial component in modern vehicles that manages various electronic systems. It processes inputs from sensors and controls outputs to ensure optimal performance and efficiency of the vehicle's systems.
CAN network
"those ECUs communicate over a CAN network, and you'd lock it. And then, along came this idea of what if we want to update it."
A CAN network is a way for different parts of a car to talk to each other. It helps all the electronic systems work together, like how your phone connects to the internet.
A CAN network, or Controller Area Network, is a robust vehicle bus standard designed to facilitate communication among various ECUs in a vehicle. It allows different components to share information efficiently, improving overall vehicle functionality.
Rivian
"Whereas in a Rivian, I could change the sequence of events this morning. We could agree right now that every Rivian on the road will have a different, like, unlocks sequence, and we could have it out by the afternoon with an OTA."
Rivian is a company that makes electric cars, especially trucks and SUVs. They are known for their unique technology that allows for easy updates and changes to how the cars work.
Rivian is an American electric vehicle manufacturer known for its innovative approach to vehicle software and hardware integration. They focus on creating electric trucks and SUVs with advanced technology features.
Tesla
"And so, what Rivian did differently in Tesla, and then more than five less than 10 Chinese companies, is they said it rather than having this distributed set of many, many ECUs."
Tesla is a well-known company that makes electric cars. They are famous for their technology and the ability to update their cars' software over the internet.
Tesla is a leading electric vehicle manufacturer known for its innovative technology and software-driven features. They have pioneered many advancements in electric vehicle design and functionality.
OTA
"...and we could have it out by the afternoon with an OTA. Because we control the entire stock."
OTA means Over-The-Air updates, which is a way for car companies to send updates to the car's software without needing to take it to a shop. This helps keep the car's technology up to date easily.
OTA stands for Over-The-Air updates, a technology that allows manufacturers to send software updates directly to vehicles without the need for a physical connection. This enables quick improvements and fixes to vehicle software.
Volkswagen
"...that software platform, I just described that we licensed to Volkswagen for $5.8 million."
Volkswagen is a big car company from Germany that makes many different types of cars. They are now working on making electric cars too.
Volkswagen is a major German automotive manufacturer known for producing a wide range of vehicles, including the iconic Beetle and the Golf. They are also investing heavily in electric vehicle technology.
Porsche
"But number two is Porsche SE, which is, I grew up a Porsche fan and I grew up restoring Porsche. So seeing that always makes me smile."
Porsche is a well-known car brand from Germany that makes fast and stylish cars. They are famous for their sports cars, especially the 911 model.
Porsche is a German automobile manufacturer known for its high-performance sports cars, SUVs, and sedans. The brand has a rich history in motorsport and is particularly famous for models like the 911.
domain-based architecture
"You can't say I'm going to do a half of a zonal architecture in half of a domain based architecture. You have to really jump into it."
Domain-based architecture is a way to organize the different functions of a car, like the engine or entertainment system, into separate areas. This helps each part work better on its own.
Domain-based architecture is a design approach where vehicle functions are grouped by specific domains, such as powertrain, safety, or infotainment. This allows for specialized control and management of each domain, which can lead to improved performance and reliability.
zonal architecture
"You can't have to do it. You can't say I'm going to do a half of a zonal architecture in half of a domain based architecture. You have to really jump into it."
Zonal architecture is a way to organize the electronic parts of a car into different areas or zones. This helps the car's systems work better together, especially in new electric cars.
Zonal architecture refers to a method of organizing a vehicle's electronic systems into zones, allowing for more efficient communication and control. This approach can enhance the integration of various vehicle functions, especially in modern electric and autonomous vehicles.
ECCs
"you can scrape away a lot of those extraneous ECCs. What do I mean when I say you can't get it perfect?"
ECCs are small computers in cars that help control different parts, like the engine or safety features. They are important for making sure everything works properly in modern cars.
ECCs, or Electronic Control Units, are components in vehicles that control various functions, such as engine management, safety systems, and infotainment. They play a crucial role in modern vehicles, especially with the increasing complexity of automotive electronics.
autonomous car
"And so it's a reset of almost entirely how you work on the autonomous car."
An autonomous car is a self-driving car that can drive on its own without needing a person to control it. It uses technology to see and understand the road around it.
An autonomous car is a vehicle capable of navigating and driving itself without human intervention. These cars use a combination of sensors, cameras, and artificial intelligence to understand their surroundings and make driving decisions.
Kelly Bluebook
"Inventory is tight, competition is fierce, but Kelly Bluebook Instant Cash Offer gives you the edge."
Kelly Bluebook is a company that helps people find out how much cars are worth. They also have a program that helps car dealers buy cars from people quickly.
Kelly Bluebook is a well-known vehicle valuation and automotive research company that provides information on car prices, including new and used cars. Their Instant Cash Offer program helps dealers acquire vehicles from consumers more efficiently.
Instant Cash Offer
"With direct access to consumer trade-ins, you can lock in more of the used inventory you need and load up your lot."
Instant Cash Offer is a program that lets people quickly find out how much money they can get for their car if they want to sell it. It helps car dealers buy cars faster.
The Instant Cash Offer is a program by Kelly Bluebook that allows consumers to receive an immediate cash offer for their vehicle, making it easier for dealers to acquire used inventory. This tool streamlines the trade-in process for both parties.
used inventory
"That means more margin less hassle. Whether you're looking to boost your used car pipeline or stream on your acquisition strategy, it's time to lock in and load up."
Used inventory means the cars that a dealership has for sale that are not brand new. It's important for dealers to have a good selection of these cars to attract buyers.
Used inventory refers to the stock of pre-owned vehicles that car dealerships have available for sale. Managing used inventory effectively is crucial for dealerships to meet customer demand and maximize profits.
Audi
"That's Corsia, that's Bentley, that's Skoda, that's Cooper, that's Audi."
Audi is a luxury car brand from Germany that makes high-quality cars, including sedans and SUVs. They are known for their technology and performance.
Audi is a German luxury automobile manufacturer that is part of the Volkswagen Group. Known for its advanced technology and performance, Audi produces a range of vehicles from sedans to SUVs, often featuring quattro all-wheel drive.
Volkswagen ID.1
"One of the first programs, which I think is going to be just a remarkable car, something called the ID1, the VW ID1. You can google it as pictures of it. It's a $22,000 electric car."
The Volkswagen ID.1 is a new electric car that Volkswagen is planning to release. It's designed to be affordable, costing around $22,000, making it accessible for more people.
The Volkswagen ID.1 is an upcoming electric car from Volkswagen, part of their ID series that focuses on electric mobility. It aims to be an affordable option in the electric vehicle market with a target price of $22,000.
electric car
"It's a $22,000 electric car. It's very much utilizing our network architecture in ECutipology to allow that cost structure to be hit."
An electric car runs on electricity instead of gasoline. This means it can be better for the environment and can save money on fuel costs.
An electric car is a vehicle that is powered entirely or partially by electricity, using electric motors instead of traditional internal combustion engines. They are known for being more environmentally friendly and often have lower operating costs.
network architecture
"It's very much utilizing our network architecture in ECutipology to allow that cost structure to be hit."
Network architecture is how the different parts of a car communicate with each other. In electric cars, this helps them work better and more efficiently.
Network architecture in automotive terms refers to the design and structure of the communication systems within a vehicle, which can include how various electronic components interact and share data. This is crucial for the functionality of electric vehicles and their efficiency.
cost efficiency
"But it represents just how much cost efficiency can be achieved through this type of an architecture."
Cost efficiency means making something in a way that keeps costs low while still being good quality. For cars, this helps keep prices down for buyers.
Cost efficiency refers to the ability to deliver products or services at a lower cost while maintaining quality. In the automotive industry, achieving cost efficiency can lead to more affordable vehicles and better profit margins for manufacturers.
flagship product
"And not get announced, but on the other end of the spectrum is a flagship product under one of the VW Group's brands."
A flagship product is the best or most important item a company makes. For car companies, this means the top models that show off their best technology and design.
A flagship product is the most important or prominent product offered by a company, often representing its best technology or features. In the automotive context, flagship models usually showcase the brand's capabilities and innovation.
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