Sept. 19, 2025 | The week’s top stories and Honda’s Emile Korkor on the Prelude’s return and more
About this episode
Emile Korkor from Honda Canada discusses the highly anticipated return of the Honda Prelude, focusing on its modern hybrid powertrain and the nostalgic appeal it holds for Canadian drivers. The conversation explores Honda's strategy to balance performance with electrification, the significance of the Prelude in their lineup, and how it aims to attract both loyal fans and new customers. Additionally, the episode covers recent automotive news in Canada, including GM and Stellantis's manufacturing decisions and the impact of tariffs on EVs.
The reason behind third shifts at GM, Stellantis; Premier Moe changes his EV tariff tune; AI saves Martinrea millions. Plus, Assistant Vice-president of Honda Canada Sales and Marketing Emile Korkor talks about the Prelude’s return, sports coupes, powertrains, and more.
Honda Prelude
"...poulos. The two discussed the return of the Honda Prelude, the sports coupe market, the vehicle's new power..."
Honda Element
"...up is again to accentuate that hybrid performance element as opposed to being a retail volume pillar for th..."
Acura Integra
"...me great success with some resurrections. I mean, Integra on the Acura side has been tremendously successfu..."
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