00:00
Dear consumer marketing efforts, feel complicated?
00:02
Experian Automotive delivers data-driven marketing solutions to find new customers
00:07
and keep loyal ones, drive measurable results with trusted data and expert support.
00:13
Learn more at Experian.com slash Automotive.
00:17
Welcome to Daily Drive for Monday, September 22nd, 2025. I'm Kellan Walker in Las Vegas.
00:24
Today on the show, Stellantis detects a cybersecurity breach.
00:29
Jeep cancels the Gladiator 4xE and Porsche tears up its future EV plans.
00:37
Plus, industry consultant and former FCA exec Larry Dominique talks about
00:43
automaker tech challenges and rising threats from China.
00:47
Do you believe the legacy OEMs are falling into a trap? They've got to find a way to,
00:51
in some ways, build a new airplane while they're still in flight.
00:56
Let's run through all the news you need to know to keep up in the auto industry.
01:00
Stellantis is the latest auto company to suffer a data breach. It says it detected
01:06
unauthorized access to a third-party service provider's platform that supports its North
01:12
American customer service operations. Stellantis says the incident exposed only basic contact
01:19
information and did not involve financial details or sensitive personal data.
01:25
Stellantis did not specify how many customers were affected.
01:29
Earlier this month, JLR said that its retail and production activities were severely disrupted
01:34
following a cybersecurity incident forcing its factories to stay shut until Wednesday of this
01:41
week. Meanwhile, Stellantis has canceled the Jeep Gladiator 4xE. That's as the automaker
01:47
reassesses its product plans. Stellantis told suppliers in a letter that the cancellation of
01:54
the plug-in hybrid Gladiator is effective immediately and that all related activities
01:59
and agreements will be concluded. The Gladiator 4xE would have been the third plug-in hybrid
02:05
in the Jeep lineup, joining the Wrangler and Grand Cherokee. And in a major pivot,
02:11
Porsche expects to launch a new crossover with combustion and plug-in hybrid powertrains
02:17
instead of making it fully electric as it first planned. Porsche attributed the decision to
02:24
market conditions. It did not specify when the new model will launch.
02:29
And those are today's headlines. You can find more details on all those stories at AutoNews.com.
02:35
Joining me now to talk more about the decision to cancel the Jeep Gladiator 4xE is Vince
02:40
Bond Jr., who covers Stellantis for us at Automotive News. Vince, welcome back to Daily Drive.
02:47
So Vince, this model was expected this year. What are the likely factors that led to Stellantis
02:53
getting rid of it? Well, the main one that Stellantis told suppliers in a recent letter
02:58
from last week is that they don't see the demand for this type of pickup right now.
03:05
And I thought that was actually surprising because if you look back at the Jeep Wrangler
03:09
4xE and the Cherokee 4xE, those have been really popular models in the lineup.
03:15
Even if they don't give you a ton of EV range, they are really good on the off-road courses.
03:20
They have the extra torque from that powertrain. But Stellantis made that decision. They're
03:26
going to reinvest that money. And so we're going to see some more options when it comes to factory
03:33
features, customization, and other powertrain options that they have planned in the near future.
03:38
And so apparently that money from the 4xE could go to those plans.
03:43
Interesting. And this is the latest in a series of product changes since Antonio
03:48
Filosa became CEO of Stellantis this year. Remind us what other products have been canceled or
03:54
adjusted. Yeah, there's been just a huge, you know, recalibration of their plans really in the last,
04:00
you know, nine months since Carl Savarez left just a full reassessment of their strategy.
04:06
So we mentioned today that Gladiator 4xE is out. And then earlier this year, I mean,
04:11
we had tariffs. And so that halted production for the Dodge Charger Daytona RT trim. And so
04:18
that won't be around for 2026. We won't see the Dodge Hornet. You know, that shift from Italy.
04:23
So we won't see that because of tariffs this year. And then also the Ram Full Electric Ram 1500.
04:29
That is no longer in the cards. And so they've really gone through the whole lineup and they're
04:35
still making make changes as we speak. Wow, a lot of changes going on in the industry right now.
04:41
Vince, thank you so much for joining me. Yeah, no problem. Coming up, consultant and former PSA
04:47
executive Larry Dominique talks about mounting challenges for US automakers as Chinese brands
04:52
reach new technology milestones. That's next on Daily Drive.
04:59
Are you an automotive marketer navigating today's rapidly evolving landscape,
05:04
finding new customers and nurturing existing relationships can feel like a complex journey?
05:10
But what if you had a powerful engine fueled by trusted data to guide your way?
05:15
That's where Experian Automotive comes in. We understand the challenges you face.
05:20
Today's personalized consumer journeys demand intelligent planning and precise execution.
05:25
That's why we offer the Experian Marketing Engine, a coordinated suite of data driven
05:30
solutions designed to help you develop, execute, and most importantly, measure effective marketing
05:36
campaigns. At the heart of our solutions is experienced trusted data and a dedicated
05:41
automotive team committed to your success. We empower you to drive measurable results
05:47
with unique data insights, including identity solutions to help you better connect with your
05:52
ideal customers with greater accuracy by cleaning and enriching your first party data.
05:57
Consumer and market insights helps you gain a deeper understanding of market trends and
06:02
consumer behavior, enabling you to better target consumers, targeted audiences to help you pinpoint
06:08
and target the right prospects at the right time with the right message. Better data truly connects
06:13
you to better results. Stop guessing and start driving measurable impact with Experian Automotive.
06:19
Ready to transform your automotive marketing? Visit Experian.com slash Automotive to learn
06:25
how our data driven solutions can help you find new customers, keep loyal ones, and navigate the
06:30
road ahead with confidence. That's Experian.com slash Automotive. Take control of your marketing
06:37
journey today. Welcome back to Daily Drive. I'm Kellen Walker. Automakers can't count on Chinese
06:45
vehicles being excluded from the US market forever. That's a warning from Larry Dominique,
06:51
who worked as an executive for PSA North America and Stellantis, and is now president of LD
06:58
Management Consulting. He spoke with Automotive News tech and innovation senior editor Jerry
07:04
Hirsch on the latest episode of Shift, a podcast about mobility. Here's a piece of their conversation.
07:11
One of the things that people are really talking about now is China and what effect
07:17
it's going to have on the Western auto industry. How do you see this playing out?
07:22
First of all, thanks, Jerry, for having me here. It's a pleasure to be here at Automotive News.
07:26
The Chinese influence to the legacy OEMs, the way I refer to them as legacy OEMs,
07:32
I think is going to be profound. These companies are all multinational companies,
07:35
but the markets are very, very diverse. Asia Pacific is quite different than Europe and
07:40
regulatory environment. US has got a little bit of a protectionism going on right now,
07:44
and there is going to be a big impact on how the legacy OEMs respond to this kind of onslaught,
07:50
to this new technology, faster manufacturing, software developed vehicles. I think it's going
07:55
to be a profound impact to the industry. Do the Chinese have a qualitative edge at this point
08:00
over the Western automakers? I think what I'm seeing from
08:05
everything we know, the speed at which they're integrating and developing their vehicles,
08:10
I think of it as a software iteration process more than a true hardware development.
08:15
We're used to 48-month development cycles. They're talking about 18 months. They're talking
08:20
about 12 months for iterative development. They're doing a wonderful job of integrating
08:25
technology, user technology, cell phone technology into the automobiles,
08:29
connectivity to everything going on around them, internet of things.
08:33
The legacy OEMs have done that very piecemeal. We spend years developing HMI systems and then
08:39
they're static for five years. It has to be iterative. Tesla's probably the main US manufacturer
08:44
has been doing some of that, but certainly we lag. One of the things that's been a real big
08:51
issue in the US auto market now is price. The average transaction prices are mid-40,000.
09:02
At the Automotive News Congress, we heard that average payments are $700 plus on a new car,
09:09
which is just huge. Then we talk here that people don't want EVs. They're really
09:19
to hybrids and maybe some to plug-in hybrids. If there was a Chinese or anybody's EV in the market
09:28
that had 250 miles of range and cost $30,000, you could transact that. Do you think consumers
09:36
would gravitate to that? Yeah. I've actually read several surveys in the last couple of months
09:40
about consumer sentiment related to Chinese automobiles. I've seen as high as 30 to 40%
09:46
of Americans would consider a Chinese automotive product if the affordability was right. You
09:52
exactly nailed it on the head. It's about affordability. $700 transaction prices for people
09:57
making $80,000 a year is a tough sell. We've become a market of almost high-end sales only.
10:04
We've migrated from a segment point of view into SUVs and large pickup trucks. What we really need
10:09
to do is find that affordability factor again, which we seem to have lost since COVID.
10:13
Federal policy pretty much blocks Chinese from entering the US market now with huge tariffs
10:19
and other hurdles. Do you see a scenario where some of these cars can start to come to market?
10:28
I believe the protectionist elements are short-term or short-to-mid-term. You and I both live in
10:35
California. I already see Chinese vehicles coming across the border from Mexico and driving around
10:40
the Southern California, so consumers are already seeing them. They're going to learn more about them.
10:45
I don't think it's something that legacy OEMs should fall back on, because if they allow that to
10:52
happen and don't push for innovation and push for technology, when those gates do open,
10:57
they're going to have that much more of a gap in order to catch up on.
11:01
Where do you see the pain points are for the legacy OEMs going forward, both with production
11:07
and also with technology? On the production side, I include the development in R&D in that
11:13
aspect as well, Jerry, when I think about it. OEMs have a limited amount of CapEx and R&D they
11:18
can spend. That's just the reality. This is a high capital intensive industry. You need to keep
11:24
priming that pump. You need to keep sales and revenue going. You need to keep that wholesale
11:27
going to fund your future development. What I don't see today, and I think this is the biggest
11:32
risk to the legacy OEMs, is we're not seeing them have enough bandwidth in that kind of behavior
11:38
in order to invest and innovate in these new technologies and this rapidly increasing software
11:42
defined vehicles, if you want to refer to it that way. I do believe the legacy OEMs are falling
11:48
into a trap. They've got to find a way to, in some ways, build a new airplane while they're still
11:53
in flight. So far, that's been a big challenge for most of them. Do you think they're going to
11:58
survive or do you think some of them are going to fail? It's a great question and it's something
12:03
I think about a lot. I think there's tremendous amount of stress in the system. I think if it
12:09
doesn't change, if something doesn't break that log jam, there's risk that we could see more
12:14
consolidations. We could see potentially some long-term OEMs we've known go away.
12:19
It's a competitive market. If you just go, what happens in Europe and the UK in the last year
12:24
UK is now 10% Chinese market share. Continental Europe is 5% Chinese manufacturers.
12:31
Where did the market share come from? Somebody had to have lost that market share.
12:36
The legacy OEMs are under more stress from a production efficiency, production capacity,
12:40
engineering work. There needs to be some sort of paradigm shift, I think, in the legacy OEMs
12:46
to really shake the tree and make a decision to move in a highly technological and innovative
12:50
path. Larry, when you and I started talking about the auto industry, oh, seven, 15 years ago,
12:59
we saw Pontiac disappear and then we saw Hummer disappear and we saw Saturn disappear
13:06
and we saw Saab disappear. What brands that American consumers know now do you think are
13:15
in danger that could be consolidated over the next three to five years?
13:20
It's a tough question, Jerry, because we could see how the OEMs react to this and that could very
13:25
rapidly change the landscape that you're referring to. When I started this industry 40 years ago,
13:30
I worked at General Motors and we had 40-something percent market share, GMs at 16, 17% market share
13:36
today. You see a much more competitive market. The other thing that's a challenge to legacy OEMs
13:41
puts risk to exactly what you just said is the fact that the model count in the United States
13:46
continues to go up. If there's new electrification and new technologies, OEMs are not deleting vehicles
13:53
or just adding more vehicles. Our sales per model continues to drop in this country,
13:58
which means everything is becoming less efficient. Your manufacturing is becoming less
14:01
efficient, your marketing is becoming less efficient. OEMs are going to have to react to that.
14:07
Obviously, there are some of the low volume brands that are certainly going to be at more risk than
14:11
the high volume brands. I think those brands or OEMs that focus on limited volume segments
14:18
are going to be at more risk. You've got to play in the core segments. You've got to play in C and D
14:22
and E and F in this country if you're going to be successful. But if you're multinational,
14:27
if you're in Europe, you need to play in A, you need to play in B. If you're in South America,
14:30
you need to play in A and B. They're going to have to come up with a multinational strategy
14:35
to really be successful long term. I've been looking at some Tesla sales numbers over the
14:40
past few months and where once this company had 80, 90% market share in EVs, now it looks like
14:49
it's dipping in the US below 40 and the fall in Europe, I think, is steeper. What's behind that
14:57
and where do you think Tesla, which has been this innovator and disruptor in the auto industry,
15:03
where do you think it's headed? It's another good question. Tesla was a front runner in
15:10
the EV world and not just the EV world, but the integration of technology world. This kind of
15:14
internet of things is melting of technology for consumers. I think the legacy OEMs know how to
15:21
make great cars. What you've seen is over the last few years, some of these first generation EVs or
15:26
second generation EVs in some cases from the legacy makers coming on board. They do have brand
15:32
loyalty. They do have brand cachet that goes with that. I think that's benefited them in gaining
15:37
market share. I think last month GM was like 11% of EV sales in the US. You're certainly seeing some
15:44
of the OEMs capture share in that marketplace. Now there's a little bit of a pullback on that,
15:50
I believe, because of the protectionists or the tariff issues that have allowed them to take
15:55
a sigh of relief and not push the EV so rapidly. Tesla's going to have to continue to innovate.
16:01
I don't believe Cybertruck was it. Cybertruck was, I think, was a big mistake on their part,
16:06
but refining the Model Y, refining the Model 3, and getting those vehicles in the price
16:11
points that they need them to be, continue to improve the quality, because when they first came
16:15
out, I criticized the chassis dynamic performance. I criticized some of their steering, but I didn't
16:20
criticize their technology. They had all that. Learning that and catching up on that, I think,
16:26
was good. They've been an innovator in manufacturing, good casting, and some other things that other
16:31
OEMs are now saying, wow, what a great idea. Let's go do it. I do believe they've led
16:35
that. Their market cap is so high, they're not an acquisition target by anybody. If anything,
16:41
all the other OEMs could be an acquisition target for them, from a market cap point of view.
16:46
I do believe Tesla will be around for a long time, but I think they're going to reach some sort of
16:50
plateau in market share, probably much lower than it is today. LD Management Consulting President
16:55
Larry Dominique spoke with our own Jerry Hirsch on SHIFT, a podcast about mobility.
17:00
You can hear their full conversation on SHIFT wherever you get your podcast.
17:05
That's Daily Drive for today. I'm Kellan Walker. Thanks to automotive news executive producer
17:10
Jake Neer, as well as our own Vince Bond Jr. and Jack Wallsworth for their reporting for today's
17:16
podcast. You can get the latest news on Chinese competition, cybersecurity, and everything
17:21
happening in the auto industry at AutoNews.com. Come back tomorrow for a conversation with former
17:28
congressman Mike Rogers, who is running for Michigan's open U.S. Senate seat in 2026.
17:35
I mean, China is moving out smartly. They're trying to capture world market and they're doing it,
17:39
you know, with American consumer money. And so realigning that I think has been really,
17:44
really important for Michigan working families and getting these jobs back.
17:48
We'd love to hear from you. Let us know what you think of the show and the topics we cover today.
17:52
Send us an email at dailydriveatautonews.com or leave us a voicemail at 313-444-2774.
18:03
And if you enjoy the podcast, remember to like, leave a review, and subscribe so you never miss an episode.