Shasta Haddock: How to Convert Social Media Leads Into Car Sales | Business Development | Ep. 675
About this episode
Shasta Haddock, COO of Epic BDC, shares her insights on converting social media leads into car sales. With over a decade of experience, she emphasizes the importance of modern customer engagement strategies and efficient CRM processes. The discussion highlights the need for timely responses to leads, the dangers of outdated templates, and the potential of AI in enhancing customer interactions. Shasta also shares creative approaches to engage customers beyond traditional methods, advocating for a human touch in an increasingly automated world.
In this episode, my guest is Shasta Haddock, Chief Operations Officer at Epic BDC and host of I'm A Car Chick Podcast. With over a decade in automotive, she’s built high-performing BDC teams and even created the industry’s first elite response team that turns social media traffic into real showroom appointments.
We get into some very real challenges that are still holding dealerships back in 2025. Things like response times that feel “fast” but are actually losing sales, CRM processes that quietly drop leads, and the outdated templates that make customers tune out before a conversation even starts.
Shasta also shares how her team stumbled into a breakthrough approach that changed the way dealerships convert Facebook traffic, and why one lesson she picked up from her husband’s work in law enforcement completely reshaped how she thinks about accountability in the BDC.
If you’ve ever wondered why some leads vanish, how to make your first customer touchpoint more powerful, or what role AI should really play in your dealership today, this episode will give you plenty to think about.
Grab your free copy of my #1 bestselling ebook Don’t Wait, Dominate! here → www.flexdealer.com
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This Episode's Sponsor
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