Tesla is talking about driverless ride-sharing cars. The idea is that people could summon a car and it drives itself, without a human behind the wheel.
They’re talking about a big car event focused on performance cars. It’s one of several events they went to and are using as examples for what’s going on in the industry.
Place
charlotte's
Charlotte refers to the city in North Carolina where the high-performance Expo was held. The location matters because car events often draw different crowds and builders depending on region.
HPX is the name of the event they’re talking about. They’re saying it’s growing and becoming more about making business connections, not only looking at cars.
Business development just means finding ways for a company to grow. Here, they’re saying HPX is becoming known for helping companies meet and make deals.
The Chevrolet Camaro is a sporty car made for fast driving and strong performance. People talk about it a lot because each generation can look and drive differently. It’s often mentioned when discussing how GM designs and builds its performance cars.
A street car takeover is a big car meet where lots of car people gather in a public area. It can get so crowded and popular that it effectively “takes over” the area for a while.
“Thousand horsepower” means the car is making about 1,000 horsepower, which is far beyond stock. It’s usually a sign of a very heavily modified, high-end performance car.
A “roll race” (spoken here as “role race”) is a street or track-style race where both cars start moving and accelerate from a rolling speed rather than from a dead stop. It emphasizes traction, gearing, and power delivery in the mid-range.
In drag racing, a “quarter-mile pass” means the car runs down the track for one quarter of a mile. It’s a standard distance used to see how fast a car accelerates.
The Pontiac Trans Am is a muscle car. This one is a 2006, and the host is talking about driving it on a drag strip and how fun it was—especially with the manual transmission.
A six-speed manual means you shift gears yourself using a clutch. It can be more fun because you control when the engine revs and when you change gears.
E85 is a type of fuel that contains a lot of ethanol. Some performance cars use it because it can help make more power, but it needs the car to be set up for it.
A downpipe is the exhaust pipe that carries gases from the turbo (or exhaust manifold area) toward the rest of the exhaust system. “Downpipe through the hood” implies an aftermarket setup that routes exhaust upward through a hood opening—often done for clearance or to vent exhaust differently during high-boost or track use.
This is a high-performance Corvette from the C6 generation, the “ZR1” version. It’s a fast car that’s often heavily modified for racing, and here it’s the opponent the host got paired with.
“Launching” is how you get going at the start of the race. “Launched it weird” means the start wasn’t done the best way, so the car didn’t accelerate as well as it could.
Vengeance racing is a racing team/brand. The point here is that people at the events recognize the brand, and it becomes part of the culture around the cars.
Wambo is a person from the Vengeance team. He’s basically saying that when they go to the track, they’re there to compete seriously, not just cruise around.
Route 66 is a well-known U.S. road that people associate with classic American road trips. Mentioning it here means the event is doing a big, scenic drive.
“Chevy performance” means Chevrolet’s performance side—stuff meant to improve how the car drives. Here it sounds like they had help or involvement from Chevrolet’s performance group.
Chevrolet Performance is Chevrolet’s performance brand—think parts and support for faster, more enthusiast-focused cars. Here, it’s sponsoring the event so it can reach car fans and customers directly.
“Late models” just means newer cars. The host is saying some people thought the event might shift toward newer cars, but they don’t think that’s happening.
The host is talking about “hot rodding,” which is when car fans modify older cars to make them look and drive a certain way. They’re saying people still show up with those cars because it’s the hobby, not just the event.
They’re talking about Chevelles, which are classic Chevrolet muscle cars. People often modify them with bigger engines and upgrades to make them faster and more fun to drive.
This means the car has a very large V8 engine (the “big block,” often 502 cubic inches) and it uses EFI, which is fuel injection controlled by electronics. Fuel injection helps the engine run smoother and respond better.
“Square body trucks” are older pickup trucks with a boxy, squared-off look. Car fans like them because they’re popular to modify and there are lots of parts available.
The “poor vet challenge” is basically a budget challenge for Corvette owners. The idea is: don’t start with a perfect, expensive car—start cheap and build it anyway.
It’s a former military air base that’s been shut down. Those places often have lots of space and pavement, which makes them useful for car events.
Person
Mike kid
The host is naming a person (“Mike kid”) who’s connected to Tremac and was at the event. The context suggests he’s part of the engineering/enthusiast conversation, not just a random attendee.
Tremac is the company name the speaker associates with the person they mention. It’s included here because it’s part of the group helping run or discuss the event and the car culture around it.
A crate engine is an engine you buy as a complete package, shipped to you like a kit. Instead of building one from scratch, you install it in your car, and the people who designed it can help with questions.
Customer feedback is what drivers tell the company after they use a product. In this case, it’s how engine makers learn what problems people are running into so they can respond and improve support.
An 18-wheeler is a big truck used to move heavy cargo, like cars. The point here is that instead of only shipping cars around, the brand is showing up in person.
A “funnel” is a way of describing how people go from hearing about something to actually buying it. Some customers decide right away, but others need more time.
A B2B trade show is an event where businesses meet other businesses. Instead of selling to everyday buyers, companies are trying to create partnerships and future orders.
LIVE
It's summer and it's car summer. So we've been literally all over America. It feels like doing car stuff
It's funny today. Someone was talking to me about how this Tesla Robo taxi is gonna take over the car space
Because no one's in the cars anymore. I was like, oh
Oh, sir, if only you've seen what I've seen he would know how absurd that take is
Welcome to the automotive advantage
Grow your business and get smarter in just one hour
All right, we had
Three big events. We had the high-performance Expo in charlotte's
That weekend was streetcar takeover and then there was the hot rod power tour
Which I was scheduled to go on but I'm not embarrassed to say I just I didn't have the energy to go spend seven days on the road
With that said there's a lot of
Business that has happened in the last two weeks that you and I have to discuss and go over and I think for this episode
These are vastly different car activities that we just listed off
I'm I want to go through how we would measure these things and what we track when we go through some of these events and
activities and then what we saw from the industry but
I
First of all congratulations on how repatriated you how many years have you done this now?
I don't know how many years I've done power to her now, but I did get a memory of
the Monte Carlo in
Like Baton Rouge or wherever we were where was the sweatiest hottest most bug-filled place at 3 30 in the morning?
Because we were doing one of those live news events and that was 13 years ago
And that wasn't my first one. So this might be your 15 or 16 of power tour. I've missed some here and there
But at least that long. Yeah
All right, we'll get there. So first week in June. Are you doing the finger thing over here? What are we doing?
No, no, we just got we're just going we're going for it. Yeah, you got to edit later
Yeah, so you're you're setting up future Justin for a lot of pain. It's easier. It's easier this way
Yeah, I do this and then I don't use the thing anyway, so I'm not gonna do it anymore. All right good. Yeah
First week in June high-performance expo
Super super proud of the event I
Had a way different feel walking out of the Charlotte Convention Center than year one meaning
The future is very bright for HPX the companies are there were
Really positive. We had a lot of coaching last year with well, you know, we have more companies and more people this year
It was yeah, man, you guys just need to do more of everything this year was spectacular
The key to HPX is I think the brand is taking shape is this thing is going to be known as
Business development. I did a big deal. I did multiple big deals. I changed the course of my company like this is not an exaggeration from
you know, one of the founders but
HPX was super hot
Take me through your experience there a little bit different for you
I think you were able to step back and really watch what was going on, but
Let's talk through what what happened at HPX and what you took in well
It's funny when we first started talking about even the idea
concept of an idea concept of a plan here for HPX
You know, we talked a lot about education B2B people really doing business and
And then it was kind of like, okay
That's all cool, but we need a lot of people and needs to be a trade show and there needs to be cool cars
And you know do all this stuff and then
year one people kind of were nudging it in the direction of like no
I actually like spending time with the other businesses. I actually like talking about all the stuff with them and
Man, I did a lot of deals and I met with people that I normally wouldn't meet with and then for year two
I think we saw that time like tenfold like people were doing big deals with one another. I had a great example
One of our clients and one of our old podcast guests
I was talking to the client. I'm like, hey, do you know X and they're like, yeah
And I know them and then I was talking to our podcast guests and I said, hey, do you know why I'm like, yeah
I know them so cool. We should meet because I think there's something we shall talk about
We met and they had not met each other. They when they said I knew them they meant like I know the brand
I we do business together blah blah, but not I know this person and
We we must have spent 45 minutes in the booth talking about all kinds of cool things that are going to turn into cooler and things and
That just doesn't happen anywhere else. It doesn't happen a race because like oh, I just got called to the lanes
It doesn't have happened at the other big shows because you don't have time to do any of these things
And it really doesn't happen because there's not a great B2B
Networking function like HPX so that happened many times you have examples of that too and
I think for me from just a B2B trade show perspective
I've never experienced that before that was amazing
then there was the whole education side too so
you went to many of the education power talks and
Leadership conference give me your take on education
Well, I mean, it's a labor of love. I have Mindy hoff who helps me put it together
But you know we collect great ideas from around the industry
I
Thought they were great. The speakers were great. We had amazing panels and the magic was what you just described was
You you know those people or you've seen them in a story online or you follow them on Instagram
But they're right there speaking and then every one of them
There was an opportunity to talk after they presented or spoke so you got this incredible network effect. I
hosted
Russell Blinus from Cadillac F1 GM power train units down in Concord
he's building the powertrain for the Cadillac F1 program and
Russ did this amazing talk about his career, which if you're a young
Enthusiasts, I mean Russ grew up a hot rodder with small block Chevy's and here he is
building hybrids and crazy shit for F1 and
He talked about that
Development over his incredible career at GM. He's now retired. This is kind of this interesting conversation
I'm worried he's at in the world
But he talked about highs recruiting recruiting people to come work for him and he started from zero like sign the lease on
The building or purchase the building
There's nothing there's nothing that he's buying full full up tables from Lowe's and he's bringing in laptops that he buys from
Best buys and and he's talking about the people that he's high so it's behind the curtain about
If you're a young person, what do you need to do to shape yourself and even if you're in the middle of your career?
What can I do to stand out for like an organization that's just putting literally billions of dollars in a certain direction in this industry?
So Russ was awesome
I also did the the forecast and the where are you know state of the industry?
We call it like where we headed that was Scott Lampy from Hendrick
It was Greg for now
He was just an amazing force of nature in this industry and then Adam Bernard who was new to us
But he's got an agency here in Detroit and he's giving out insights where the auto industry is headed
He spent his career at GM doing that so now he's doing it independently
But those three took us through the industry and told us where we're headed
They were very very bullish if you weren't there at HPX
For now he you know his prediction was I'm hoping to be up 20% year-over-year at the end of 26 when everything's done
Lampy talking about where they're investing in infrastructure and American manufacturing
Which is we haven't had that conversation for decades in the United States and then
Adam gave this insight about
What is what is electric vehicle going away? What is hybrid?
How does NASCAR play a role so all the influences on where the car industry going so that was great
You had an awesome AI panel and then I know you watched a bunch but
Talk to me about the people that run stage talking about where we are with AI in this industry
Yeah, the AI panel is great. It was too short. I could have gone on for six hours eight hours about it
But yeah, I mean we had been from Amazon right the guy who's leading
Quick, which is Amazon's
agentic AI
When else when are you ever going to talk to anyone from AWS about anything let alone AI?
And I think it was cool to see it at that scale and then we had just a bunch of operators people that were using it day-to-day
in their small business
Motor Mia was there that was there. They're building a platform on AI, you know, so that was that was really cool
Paul had some cool insights there about you know, how he's using it and how he thinks about it
It was funny we after the panel or a lot of people asking questions for a long time, which was great
but
It's AI such a big field now
It's like you can talk about the implications of it you can talk about agentic you talk about LLM's
But most people at HBX was like, how do I use this?
Where do I log on and how do I start using this in a practical way?
I think the more we can do around that even on the pod would be super helpful to everybody
Because like I feel pretty up to speed there and I had never heard of Amazon quick and then Ben was telling me why quick is
different from
Anthropic and you know all these other things and it's like oh, that's cool. I see how that would work into the infrastructure here. So
Yeah, that panel was awesome
Lot of attendance. I kind of blacked out halfway through but then I took a photo and I was looking at it later
I'm like, whoa, that was crazy
There was a track
Promoter operator panel. I don't even know what to call it
Sanctioning bodies, maybe but it was chased from streetcar takeover. It was one of the co-founders of grid life
it was someone from FMA and
It was I think moderated by Mamba if I remember correctly
That was so cool like
We had just had Chase on the pod and I had asked Chase. Hey, where do you look for inspiration?
He's a guy. I don't really look for inspiration
I'd mentioned grid life as the thing that I love then he's like, oh, I love grid life, too
Chases a road racer also, which is interesting
But they were on stage together grid life and and streetcar takeover and they had a moment where Chase was like, hey
Man, we should talk like why don't like you're doing really cool things for the microphone
Yeah, like you're doing cool things to the culture of road racing and drifting and
Music and we're doing cool things for street racing and role racing and like why have we never come together?
And it's like to me that moment that is HPX, right?
And it's like, oh, yes grid life and streetcar takeover are now plodding together, right?
Imagine what that could look like in any shape or form
And that that's happening live on stage like that's a panel that people were watching while these two are like
We should do something that would be cool, you know, so I thought that was amazing
And then the leadership conference was great. I think all all the speakers were awesome
That was a much longer form thing, you know, it's like a half-day deal for anyone who didn't attend it
But everyone in the room you could see them writing down like, oh, I
Need to do this in my business tomorrow like I need to do this immediately in my business
It's all Tony Wattley did a great job moderating that, you know, Johnny D was there
We but we covered multiple aspects of running a business and
There were some independent shops in the audience
Fox factory executives were in the audience and you're and they all had a takeaway, right? It may not have been the same one, but I mean
One of the big things about HPX is in Charlotte. You've got this huge banking influence
So we had one of the experts in fifth third talking about how does money flow through a business?
So how do you get support from a financial institute? Like that was one of those for me like
Nobody does this dude. Nobody has ever had these guys on stage like breaking it down on how to grow your business
And and what a financial institute could do there were many takeaways
But as I was watching that thing come together, I'm like, okay, this this program is working
Yeah, well the lead up to that was absolutely insane
And I wish everyone who's listening to this now could have sat in the room and done it and maybe we'll have to do a
pot about it, but like
Greg Fornelli who owns SRI is buying up companies left and right
He has two growth strategies one is to grow the business and one is to acquire companies
He's telling you that acquiring companies is really smart and this is how he does it
And I'm like that sounds really cool
But like I don't have any money and he's like, oh by the way my banker
Here's my bank is sitting right there
The his banker is the table in front of where I'm sitting and oh by the way
My banker is the next one up to speak, right?
So I just told you how I acquire companies and how these things go together and then what we do with them
And now here is the literal person responsible for funding these acquisitions and then now it's lunch break
So if you have any questions, there's the banker. There's the guy like you can't meet with bankers like that
You know anywhere else in the world. I can't call Chase Bank and be like, I want to buy another agency
Can you help me? They're just no so to be in the room with that was awesome
I think Tony Wiley did a great job setting up like this is how you need to build your business to sell it and
Even if you're never gonna sell it
Here's why building it in a way you could sell it makes it a real business and not just a hobby that you work at
You said that hit home for you. Yeah
100% so hard for you. Well, I mean, you know these things I guess but like, you know, Tony did a great job setting up like
What any traditional small businesses run like?
There's really bad bookkeeping
The owner can't go away for two or three weeks at a time because the entire business will collapse
And at the end of that whenever that owner gets
Tired of running the business or wants to retire
There's no one to buy it because they are the business and as soon as they go away the business collapses and you know
Tony's point was you can take any small business and build it in a way
to sell it and
The reason it would be sellable is because it's an actual business. It's not just a hobby that one person is running and
You know how he puts those pieces together was really insightful, but it was just such a cool way
Yeah, leadership commerce awesome, you know winner. I think I think we want to so park that right like that model worked
We had people say I've never seen anything like this in the auto industry. I've never been I've never spent a half-day
And changed my entire mindset like the way this thing did well and it it's a deal
It was like $99 for the half-day
You've been to a Tony Robbins thing that cost $10,000 a seat
I've been to a Dave Ramsey conference that was $6,000 a seat and
I took away just as many lessons at HPX's leadership conference
And I did at the Dave Ramsey conference now
We didn't have these huge mega name speakers, but it doesn't really matter when someone's like hey
This is how you make your business better go do these things. I think awesome
I think we did I think you know you look at Fresneli and his Empire
Jeff Andrews came in from Hendrick Motorsports and talked about leadership and what does it take to win?
They're the reigning NASCAR champions like you got a listen when that dude starts talking
He talks about culture and mindset and all those things that Rick Hendrick can do that nobody else in the world can do
He truly is a unique person and any hires great people and I think the one thing that Tony had fun with was that
Jeff talked about his
Personal advisor business visor and Rick has one too
We you know he got a as as someone that consults a lot of businesses
He got a big kick out of that so yeah
But that even that was a good lesson like who would who in the world would think that Rick Hendrick has a personal coach, right?
But like how many people listening to this haven't talked to a coach ever or maybe did at one point
And then we're like I'm not gonna do it and then they're wondering how do I succeed in XYZ?
It's like there are resources out there. They were in the room at HPX, but they exist everywhere
You know reach out someone someone like I can help you a ton
That was a big moment
I really appreciate everybody that was involved and everybody's in the room like that
That's one of those deals where you know when we want to go through the long list of what are we gonna do for 27?
More automotive leadership conference is gonna be at the top of that list. I want to talk about Tom Peters
Give credit to Adrian Peters because she was always Tom's handler at HPX. I want to make sure you know
Thanks, Adrian
Tom Peters, of course the incredible GM designer for the last generations Camaro and Corvette
It's something that I've always wanted to have on stage
We've done little elements of it before with with Chevy
But I just wanted Tom Peters to draw for everyone
Which sounds really simple until you realize what comes out of that man's head has created
Multiple billions of dollars and income to the auto industry and maybe more on the automotive aftermarket industry and
Changed motorsports because I have some of these cars look so
Tom did an awesome introduction on design and his influences
and
Then he we give him a piece of paper early on iPad and a pen
This is something I used to do when I worked at GM and I would just slip the designers a piece of paper
I'd be like can you draw me a car
Well, Tom did that he drew like a futuristic Corvette
You don't want to say the C9 Corvette. He drew the C9. Don't know. Don't say it. I mean
We can't say he drew the Tom Peters drew the C9 Corvette at HPX. I might get him in trouble
Right, we can't say that. Oh, so we won't say that what I
Was in the back of the room with a bunch of young influencers
Who think an automotive designer is somebody that puts pinstripes and wheels on a car and lowers it and they're a designer
They're they're 20 years old. They've never been explained again access that HPX gives you these people
They never saw anybody do something like this
so can you describe for our viewers and our listeners
Artistically what Tom Peters did because I think you and I were both blown away
But I don't think I can describe what I saw happen the way you can
Well, first of all for whatever reason the program he was gonna use didn't work
So he just used like the notepad on his iPad, which is insane way to do this and then he just started scribbling
Garbage that looked two-dimensional and terrible. It was very Bob Ross. You know how about like
You're like, what is this Tom?
Like I thought you were like the best designer in the world and then he just puts like one extra stroke
And you're like, oh my god, it's a whole car like oh
He's made an entire car somehow and he was making like these wild mistakes that just didn't matter at all
He just would keep doodling and then it would be fine and then I think everyone thought he was doing the side profile of a car
But it was actually a three-dimensional like front seven eighths top-down thing, which was crazy
And
Yeah, he's just like, oh, yeah, you know arrows cool. Let me talk. He just starts talking about
How aerodynamics build a wing while he's drawing a wing and then he's like, yeah, but you know, you can do it big
You can do it small you can do he's like
Doing variants of the wing while designing the way it was crazy
and then
Again, you're like, okay, that's a cool drawing
There's a 01 X to his left and you're like, wait, but he drew that
He's not drawing a car. He drew the thing that's sitting next to him and made it
the with a car that we know and
Now in his little doodle here
Who knows what that thing is who knows what else this guy has up his sleeve, you know and yeah unless you come to Detroit and you attend
CCS or
You become a designer. What is that college of creative studies in Detroit?
They have an automotive design program a lot of these guys
I'm sure Tom's help them out go and teach at some of those classes
But unless you're a student at CCS, which is you know, the design school for automotive designers or you work at
The big three you're never gonna have access to anything like that. So yeah, that was really cool
That was awesome, I enjoyed that because I like I said I run all over the place
But the back of the room was buzzing over that because they saw what you described
they just when Tom started he just drew like a stick figure and the outline of a car and
They're like, you know, what what is this guy doing?
Well, you know, what's happened over this and then all of a sudden just this magic happens and it's it's a futuristic format
The other power talk as we call them at HPX that I want to mention is that you and I did a live podcast
It's really cool. Again, I
Mean we just do this and it's kind of normal now because we're on episode 38 or whatever
But it's cool to do it and with an audience. It was cool to have people be like I listen to the pod
you know, I like this and this and
It's cool that you know, people know what we're doing, which is scary in a way, but I like it
Well, they were we went through the different personas of the show. We should put that out
I'll just put that one out, but also we announced there's a new automotive advantage website
What can I what can I see at the automotive advantage comm website? Yeah, well everyone should go to it
It's just kind of a repository of all of our prior episodes
One of the cool things though is it has transcripts of a lot of the episodes not all of them
But most of them so if you want to read any of this stuff, you can do it that way
It's kind of got the top points of every episode kind of in a key takeaways section up top and
You know one of the things you can do which is what I've been doing is like you can search
Through a transcript and be like wait they talked about
What was that thing from Amazon? Oh, it's called quick, you know
Or you could point your favorite AI of choice this thing and start to glean a lot of insights from it
So we're gonna keep updating that if you go to it
You'll see kind of the latest video
So you're always up to speed and there's a YouTube and a Spotify link and then you can go through the archive
I think there are a lot of episodes of people haven't seen yet
That they might miss on YouTube or they might not be able to find on Spotify, but if you go to the site, you're like, oh that guy
I didn't know they talked to you know, so
Yeah, we're gonna keep working on that eventually there might be merch on there
Have an LA there's a book
So there's a book in the works. I've been in development for a few years, but we're gonna finish it this year, right Justin
Yeah, so maybe that's where you get it
Good in the future. All right each PX
27 it's gonna be an amazing show. I'm already, you know excited to get there. We have a lot of things to work on but
Anything I think part of what we promised is we were gonna say how do you measure these events?
Do you want to do it as we go through these events or at the end?
Yeah, we could probably do it at the end one thing
I do want to talk about and I think it goes to the newness of the event and I think it also just goes to having
meeting new people but I think I told you this on the live podcast, but I was just walking down the hall
one of the aisles there and I got stopped by someone and they're like hey introduce yourself to all of these people and they
had like a little circle just in the middle of the aisle and
It was two content creators three up-and-coming racecar drivers from different series two other content creators and the person who introduced me
And I introduced myself and then everyone introduced themselves and they were just like yeah
This is just a circle of getting to know people so now we all know each other and we can all follow each other and then we
Could build from here. I'm like I've literally never seen that at any event. I've ever been to and we talk about this a lot here is
In my younger years, I would go to events. I wouldn't meet anyone. I would just look at booths and
Take photos
You can't grow in this industry unless you know people and I thought that was like the most fun thing
I want to incorporate that all the time now just like random places like hey
I everyone just introduce yourself right because there's a great icebreaker. You couldn't say no
This is like you got to do it. Yeah, and
But I met a bunch of people I would have never met any other way
So to me that was like the most unique kind of takeaway from from the event. That's good. That's a good tip
All right, so HPH wraps up on Thursday afternoon and we've had streetcar takeover
people
They they had a ball. It was their trade show. They ran over everything. It was great. We had done a ribbon cutting ceremony
I don't know if you caught this and then they went up they tied the ribbon together and they did their own ribbon cutting ceremony
Are you aware of that? Yes. Yes. Okay. Well, they had a lot of fun and then we
Had up the Concorde to the Twin Peaks restaurant event
Why don't you start Justin? Was that a gathering of a lot of people and cars?
Well, it's funny because Chase explained it like oh man, you got to see it
It's huge. It's a big thing and in my head. I'm like, okay. Well, I know roughly the size of a Twin Peaks parking lot
So, okay, I can kind of guess how big this event's gonna be and I'm sure it's packed because it's streetcar takeover
What they don't tell you is that the Twin Peaks is in the parking lot of a mall a
giant mall and
The cars are not at Twin Peaks
Although there are those cars are that parking lot is full
But then the entire mall parking lot is full and when we pulled in there must have been
Just to get a sense of scale there must have been a hundred cop cars
At least a hundred cop cars
Lining where all the cars were coming in. I mean it looked like a presidential motorcade
And then it was just for streetcar takeover like I mean we said it if you told me there were a 100000 people there
I believe it. I mean it was massive
So they definitely downplayed the size of it. What was your initial impression?
Yeah, this is the how do you measure part of it, right?
Like I'm driving there in the rental car with Tina and two of the nephews the third one was like, yeah, I'm done with cars
I'm gonna watch Netflix tonight, which was probably smart move
Parker but anyways
Colin and Connor in the car. I know it was a half a mile out that we parked because that's as close as we could get
Because that's what the map told me and there was no sense sitting on the traffic
So we just parked in the mall and we just start walking and it's just people trying to make their way to Twin Peaks and
By merch
1320 video had one merch trailer. I think street art take over at least one or two
You know Sam is there chases there the whole you know this whole entourage of these people that just have fun
Like go back and watch the interview would chase like that's just a guy
That's that whole team has this stuff figured out on another level
But you're right you get in there and you're like wait a minute like
The these are the people that every brand in this industry thinks they're marketing to
Or they want to market to and you're looking at the 20-something year-olds who by the way are
Completely committed to the car lifestyle
There's no question cars are number one in their life to sit through all that and they're taking pictures and they're live streaming
And they're doing selfies and they're buying t-shirts. So
Street car takeover opening event man big big deal
You know we saw the one at vengeance that was that shut the street down literally this thing shut the city of Concord down
It was massive. Yeah huge event and energy was super high everyone was having a good time
crazy cars just crazy like
Thousand horsepower was like the minimum buy-in to get into the actual Twin Peaks lot
Even that was not enough power, you know, so the type of cars that they I mean we know this about street car takeover
But it's a the big big shooters in that parking lot, you know, it's crazy
They're very diverse very diverse crowd of cars people everything so the next day is Friday and
I find you in the staging lanes at Z-Max and
What are you doing your role racing or something like that? What were you doing? I was attempting to role race
I don't know how to do it and now that I've done my first event. I still don't know how to do it
I don't think it makes any sense. I went to the
Chase, you know, they do like the role race
drivers meeting and
Chase was basically guys. It's role racing. It's not that hard. Just you'll figure it out
just don't go too early and don't go too late and it's what it's gonna be fine and
I don't know. I'm bad at it. So there's that
But it was super fun for wide qualifying for the role racing, which was crazy
But basically, you know, you start as far back as you can go
Which is like the tower you're supposed to get up to 40 miles an hour by the tree
There's some guy with a flag evidently, but he was kind of waving it. I
Don't know sometimes at immediately sometimes where everyone was just gone
But it was my first like
quarter-mile pass drag strip pass in the car. So that was nerve-wracking
Or you driving just remind folks. I have a
2006 Trans Am
is funny because
You don't realize you're old until
There were so many people that came by and go oh sick Camaro and then they'd make it about halfway and they'd be like looking at it
And then they like oh shit. It's a Pontiac. It says Pontiac on the back like
I'm like, you guys don't know what a Trans Am is like. That's insane, but no they don't
You know it makes like a thousand wheel
It's a six-speed manual, which is
Stupid but fun
Downpipe through the hood. So there's like
E85 all over the hood now and did you burn the hood that I see that too? Yeah, we burnt the hood a little bit
Yeah, we knew that was gonna happen
But yeah, the first pass out. I you know it went really well the car went like a hundred and 48
I think on the first hit which is great
Then I went 153 which is the fastest I've ever been on the drag strip by far
and then
That was it then I was in illuminations and
I did this kind of a random pairing I got paired with a
C6 zr1
That had like everything you can imagine done to it. He ended up winning the class I was in so
If you're gonna go out in round one, I'd like to go out to the guy that ends up beating everybody
So that didn't feel so bad
But my class that I was in was the hundred and fifty to hundred and 71 mile an hour class
And remember I just went the fastest I've ever been at 153
So I kind of knew how this was gonna go down
But anyway, you're supposed I was supposed to pace him and I didn't
Because the car kind of like bogged because I launched it weird and then he was like here by the time we started going and
I ended up running like
13 mile an hour faster than him
But he got there first and like, you know the old street racing really chase you race kind of a thing which I did
So I lost and I was kind of like, you know what? I'm good with this
I don't know what's happening and I the car's not broken. So that was that end of that, but it's great
So in all of that right you're driving. I'm watching
You know, they start they start kind of late, which I think is their brand right there streetcar takeover
So, you know, they Friday night racing was great. I enjoyed that but it you know
We're gonna go like 567 o'clock at night Saturday. We were out of there
that
Later the report was that was the biggest streetcar takeover event ever held
So, I mean talk about if you're gonna do branding you had a client there vengeance was there
Maybe talk about how Ron
Protected his brand if you will but how do you take advantage of this surge in the industry the streetcar takeover has going on right now
What are you what are you advising people? Well, you got to be there, right?
And it's funny because the lifestyle is so ingrained into the event that if you were an outsider it would look so obvious
Like brands like vengeance racing, you know, they've grown up through this. So they're they just kind of embedded in the thing
it's funny that I saw like a bunch of track workers and
photographers wearing vengeance shirts. So like that was really cool, but
You know, the hardest part about racing is
Whatever brand you build whatever your online presence is
Eventually you're in the lanes and you got to do something now and like I feel bad because I don't know what I'm doing
And I'm in a vengeance car and people see the car and they relate it to vengeance
And then I'm in there like how do you put on the driver's suit?
How the harness is where do the windows go up and down so like I immediately I'm like I'm representing this brand
But I'm doing a terrible job of it and that sucks
Now they don't care. They just want me to have fun and you know, but I think it's hard when you go racing
That's why a lot of brands don't go to the track because it's real things can go wrong
The cars might not run there might be issues and then you have to do something about that, you know, so
It's fun to watch obviously vengeance has an amazing operation. They win a lot. They go to the track to win
I had a funny
When we were at HPX
One of the vengeance guys wambo who's an awesome dude, by the way, he was like hey
When we go to the track we go to win so you're ready to win like oh, I'm just I'm just there to have fun
He's like no
No, we're going to win. I'm like, oh, I just want to have fun and I just want to you know
Do a personal best. He's like all right. Well, I'm gonna help you try to win this thing
So it's cool to see that mindset get to the track and then go do those things
For vengeance that weekend just kind of wasn't the weekend. They had had a really successful
Streetcar bragging rights event and they had a really successful
Week at Bowling Green prior and this was just one where the cars were just didn't want to do car things
So I made it out unscathed trans am good to go
We had some weird throttle body issues and just some other things on some of the cars
but
Cool to see like okay. Now you're out. Now you're live. You're not behind
Instagram you're not curating this right how do how we're gonna look here
Vengeance is due to the merch game. So they had their merch trailer there
It's cool to see people buying the merch and putting it on. So it's great
We learned that people want children's merch. So that's gonna be next on our agenda
Because everyone wants their kid to wear a cool car shirt, you know, so but yeah, it's great
Streetcar takeover is amazing cap to the week in Charlotte and you know really puts the explanation point on
homosexual week
I went home my plan was I was gonna take a Fox factory truck head out on a power tour catch up with Galini
It started in Joliet, Illinois and followed route 66. I just didn't have the energy
I'll be honest with with everybody. I don't mind admitting it was a long week at HPX
So I and I saw the weather and I you know, I was kind of like well
So I sent that out
But it sounds like tens of thousands of people did not sit out power to her this year
You made it out there with a crew you were helping Chevy performance
Give me the recap on power to her and looks like Galini had another home run
Yeah
How Rob power tour is just a massive event and will always be a massive event
But I think there were times where it was like oh is this dwindling? Is it too much?
Is it are people gonna keep doing this and then last year was massive Joliet was their biggest
Single day, I think ever last year and I think this year was even bigger than that
I mean, we haven't got official numbers yet, but it was huge
Chevrolet performance is the presenting sponsor
They've been
Along for the ride with hot rod for a long time
They see a lot of value in it because they get to talk to their real customers and their customers get to see them
Drive cars the same way they would
So yeah, we did the whole route this year. It was it's the hundredth anniversary of route 66
Which was cool my favorite part about power tour is going to these little towns
And all the little towns on route 66 have all these cool route 66 murals, so that was awesome
But you get to go into the town get a coffee from the local coffee spot kind of absorb whatever's going on in that area
And then move on to the next place the weather was absolutely the worst possible
It was the hottest that's ever been and then pouring rain
And then as soon as the rain stopped it would just get hotter and then more
Moist is the only word you can use and it's just then the rains coming from both sides because it's like evaporating and it was just
It was terrible, but like
It didn't nobody cared like all of the vendors would just get under the tent
It's raining stop raining pop back out. No one was trying to like leave early. No, you know, the venues were full the whole time
There was a period where I think we saw like oh this is gonna be a late model thing like like people are gonna leave their hot rods at home
And they're gonna drive late models I
Don't think that's true people are still just hot rotting for hot rod's sake like
Driving on route 66 and just seeing every type of car you've ever imagined doing it
Yeah, just another huge event the next year is gonna be big again
They just they got it sorted there. It's great
It's interesting because Mikey was giving me his download and he was super excited about all the young builders
And I'm kind of thinking what you just described. I'm like, oh, did they show up with BMWs and or they show up with in, you know, like a
90s Corvette's, you know, some sort of movement there and the one he was most excited about was a 55 Chevy
You know, like
Yeah, man, that's that's the classic American
Chevy, you know, that's that's what hot rod power to her is. Yeah
Well shit Chevrolet performance had
two of my favorite cars they two Chevelles, which I love Chevelles and
Just seeing a classic Chevelle roll down the road. This one happened to have a 502 EFI big block in it. It's awesome
But there were a lot of Chevelles
Obviously the square body trucks are still crushing it
There was a great
They called it the poor vet challenge. There were like five dudes that all bought
Just junker C4s. I think they had a
$2,500 budget as soon as you said that I was thinking C4. They were C4s. Yeah, they were C4s
But it was like five dudes in C4s. They had a maximum budget. I think it was 2,500 bucks that they could spend on the car
They did all a power tour. They were breaking down. They were modifying them one guy had like ducting for AC
So like you don't have to have a million dollar car to do it
You can do it in any hot rod you want the worst. They are the more fun it is
So, yeah, it was great
Some of the stops were varied like there was autocross there was drag racing
There was just being in a regular place. One of the stops was a like a decommissioned Air Force base. That was sick
So, yeah, it's great. Great amount. So maybe talk about a big brand activating
I I did it for over 10 years with Chevy, but I saw you know, you you've been brought on
Content still is running the day for the brands
We should say Chevy performance really kind of stagnant other than what the dealers do from time to time
But this gives them a huge shot in the arm
So maybe talk to the big brand listeners like how do I activate a show like that? What do I do?
so the coolest way to do it is I think how Chevy does it and also
Mike kid from Tremac was there as well. They do a great job of this and he talked about it on the podcast as well, but like
you know, Chevy brings the engineers that work on these great engines and
If you have a question about the new crate engine the guy you're talking to who just drove the car there made it
He's the guy that developed this crate engine. So
One you get this awesome customer feedback of like I'm having this problem. Have you had this problem? I want this
I'm putting it in this. How do I do that?
So there's like this one-to-one that again, you can't get anywhere because how would you call those people?
You know in any other way
To it's like, oh, they're part of the culture clearly. They're not just trying to sell me something
They're doing it and it's not as if they're
Displaying but then putting the cars on an 18-wheeler and shipping them to the next thing, you know
They're driving them to just like everyone else. So I think it it really for a brand as big as Chevrolet
It's hard to make personal connections with people
But when you are also driving when you are also in the small town when you are both standing in line
To get coffee at this little town in the middle of nowhere
You're part of the culture. So like that part's huge
Content-wise this year we did something a little different where we brought Garrett along to give people kind of like a
Not a brand point of view, but just like an enthusiast point of view
We had
the first
Chevy performance reel that has ever done over a million views
And that was huge and then we did it again and again
So we did three reels in a row over a million views
So yes the type of content that you can capture at an event like that does translate onto the internet, which is great
So 3000000 views in a week plus all the other content. So that that was really nice
But yeah, I think it's just if you're a brand that wants to go on something like that
You got to show up. You got to do it the way the culture of the event expects you to do it
Just like how if you show up at streetcar takeover you have to understand what streetcar takeovers about
You show up to power to where it's different. It's a different vibe than streetcar takeover. It's a different vibe than anything else
So I
Think we and we've seen this with HPX to where we're like hey
Maybe don't display your first time. Maybe come and maybe just watch it
Understand what's going on. Look at some displays. What's working? What's not? Why aren't they doing this?
What you know, where's the opportunity and then on year two start to blend in
So I love it our tour is great. It's a landmark event
We've we've hiked it since well before the podcast obviously
So how do you measure hot rod power tour if you're an exhibitor and you got a setup every day?
It's Chevy. We were giving away t-shirts. We were tracking leads
You know, we would do over a million leads a year at multiple multiple events
There was a conversion rate on how many vehicles were sold and all those activities sold about 20,000 vehicles
What about a smaller, you know
Transmission company or a more wheel company or tire company that they can be big too
But what what mechanism do I use to measure the success at hot rod power tour?
I think lead gen is one and then actual sales is another one and like
I mean, we were both shocked when my kid was like, yeah
We sell X number at every good guys event like people come up with cash and like purchase it
And if you're a small shop and someone's talking to you about a thing
Sell it to them like get out your phone and get on your Shopify account or square and make the sale because that guy's ready to do business
It's it's a B2C event, you know, we're gonna we're gonna talk about how to measure HPX, which is B2B event
So B2C is I'm thinking about this. Yeah, you can track sales at every stop on hot rod power tour
Maybe traffic to your website, you know get tuned into that make sure you look at it before the event and look at it during and after
But there's gonna be CFOs and CEOs that hear your reels number like oh great the creative guy got a million views on a real
How does that translate into sales for a company?
I mean it's the funnel, you know
I think anybody who doesn't know the answer to that is trying not to understand the answer that at this point
But like you have to be culturally relevant
And if you go to streetcar takeover if you go to power tour
there are brands that are culturally relevant and there are brands that don't exist at all and like if you want to be relevant in
Those spaces you have to show up to them and then you have to amplify that to everyone who's not there and like
90%
We talked about this a little bit
90% of the reason people go to streetcar takeover is
To say they went to streetcar takeover like it's a badge of honor to like go to an event like that
So if you go and you make content around it, you're a little bit cooler than if you didn't go
It helps your brand in that way power to our same thing like
There are a lot of brands that don't go on power tour and you don't see their crate engines in people's cars
And you don't see their parts, right?
There are certain parts that you see a lot of there
And those are people that have supported the event for a long time
And there are certain parts that maybe are popular on the internet that you don't see at all at some of these events
so like I think
It's all the funnel, of course
It always is but like you might meet someone you're one who's like I've been following you guys on Instagram forever
It's so cool to see it. I'm really interested in that crate engine three years later. They might buy that thing
It's hard to know where that came from
But you're never gonna convert them if you're not out there doing it. Yeah, that goes back to the Nicky
Fowler and the Keith Wilson conversation, you know, Skye and Nicky used to follow a lot of those events. They still do but
You're right, this is not and sometimes it's an instant sale for a 25,000 dollar product
Sometimes it takes a couple of years to walk them into it 100%
So how do I measure success at streetcar takeover would be you know as we're running through this this wild list of activities
I have an interesting take on streetcar takeover. I actually think I think chase and Sam and Ryan
I think it's critical to be close to them. I watch the Hoosier guys Hoosier tire is involved with them
What did you watch the content that chase and then Jimmy Dale and Mike P like their whole team?
They're all big characters online. They're all
you know hundreds of thousands of people watch them and
They're looking at the world through their eyes
So I would want to get involved with with the characters of streetcar takeover be at the event
I think that's great advice, but you know, you've got to have them
Say you're cool, right? That's back to chase. Just be cool. Yeah, just this is be cool. So easy
Anyone can do that. Yeah
all right, so
How do I measure success at a B2B trade show, right? We just came off Hyverorma's X
Well, we are going through this right now. We're analyzing what happened two weeks ago
For me it is the business. Yeah, there are sales that are going on
But you want to measure truckloads of sales you you want to measure
How many connections that I make that I never would have made some more else, you know
We had companies that sold a year's worth of forecast on the floor at HPX like that's the story. I want to hear
You gave a few examples. I can't name names either
But we had companies that came together that needed a certain horsepower level for certain projects and
It's major major
Projects that these folks are putting together. So I think what you'll see at HPX is
Some sort of business development concierge program
We're gonna have to figure out a way where you know, you know two people and you put them together
You know, I want to be known as a connector. I want us together as a team to be generative
I want HPX to be generative what a great way to
Complement somebody but that's how you are going to measure success at a true. This is very important B2B trade show
And there's a blend with when you bring a B2C into the discussion, but
You have an interesting take you said to me today
You know, you're not sure that the industry's had a B2B trade show or that a lot of these people have been in a B2B trade show
Do you want to talk about that?
Yeah, I mean, I think well to answer the first part of the question like
The only way to evaluate
What your business got out of the thing is to have a goal going into it
And I think 99% of the time people don't have that
They're just like, oh we went on power tour and we didn't really see anything from it
It's like, well, what did you want to have happen? And I think
HPX if you went to HPX and you were like, I want to meet with this person that I know is gonna be there
I want to have a 30-minute conversation with them and I want to convince them to do this thing in the future
And then I'm gonna follow up on that thing
Anyone who had that plan pulled it off
It's anyone who had that plan pulled it off and like I had that plan
I was like, I want to do X at HPX. I want to meet with XYZ
I want to start talking about Q3 Q4 next year, whatever
Oh, there's a couple little loose ends that we've been chasing on email
Like let's talk about those things and get those things done. That was the plan
we were able to do that and more and
For some of our clients, they had different plans. They were able to do that and more
The surprise is when something that you didn't expect to happen happens and we had several of those moments
But yeah, all too often I think people were like, well, we went and nothing happens
What would you what would have made this a success? Did you even know that going into the show?
So HPX is like easy for me
If you want to meet with the key players that make things happen
And you have a goal and you want to talk to them about it
You can do it there and everyone who went there did that. I think
How can that's that's the best thing that can happen? Yeah, I think I can tell the story
Which is we had multiple companies a to your point they came into HPX and they said I need more distribution
well Doug Evans with CEO of Jags was on the floor in a Jags display all three days and
Those companies went over they met with dog had those types of conversations
You're talking about and guess what they picked up distribution for the rest of 26 and they made a whole ton of sales
So that's the type of business that you have to measure when you go to a real B2B trade show
Yeah, and like if you were like I need to get business lending. I need a line of credit
Okay, cool fifth third is there you can meet with them. This is the guy and then you can get it done. So like
HPX
It's funny because I think how you would go to other shows
We've kind of built this like
Weird rubric of how to make those successful because it wasn't really doing the thing we wanted it to do
So we're like it's exposure and it's we added a bunch to that
What what you really want to do is?
Business decisions and make key connections, you know, this was the place to do it
I think I don't think Scott Vickery and mine sharing that if we share that his
His takeaway was this was business development on steroids for Fox factory that they had so many key connections on all aspects of a
multi-billion dollar company and
What a great compliment to that performance expo business development on steroids, man
Like I'll take that as a brand any day of the week. Yeah, so I'm actually going to run to them
Justin's been a busy couple of weeks
Glad to catch you at home for a little while
We have like 20 minutes before dream cruise is upon us here in Detroit. So yes
Get your sleep now because come August. It's it's over in Detroit
Third quarter and then, you know, it's not Detroit, you know, we've talked about last year, right?
Woodward dreamcruises not a Detroit product. It is but it's it's a global phenomenon. You just have to see it
so
Yeah, I'm pumped for Q3 and
What do we got to do to get people ready for the second half of?
2026, I don't I mean just keep keep being out there. We didn't talk about this but
Our boys from can con recoil magazine had a booth at HPX which
Theoretically makes absolutely no sense at all, right? You can count though. Just can't con is the world's largest fully suppressed range day
50 bucks all you can shoot show up every gun you've ever imagined
Every type of ammunition every suppressor
It's a great event
that
having a booth at a
B2B automotive trade show in Charlotte doesn't seem to make sense except I
Was in their booth a lot and people were saying man
We do X and I would love to bring my team to your event and there's so much crossover
And actually one of our biggest clients is is a gun manufacturer because we do this for them
and man, it'd be cool if we connected those dots and it's like, you know from a
non-endemic point of view like we've talked about this there is no Venn diagram of car people in firearms
It's just a circle, you know, but that world never
Collides and it did in Charlotte. I thought that was really cool
And maybe that's my advice for Q3 Q4 is like just think about all these other opportunities that exist out there and go try to
capitalize on
Yeah, thanks to Glen Castle and Dave fig. They gave it a try but they know what we know
Which is everybody that goes to can con or reads recoil or goes to blade show
They're all car guys and truck guys and gals. So
Yeah, it it touched a lot man. It was HPX was
Awesome for year two. So I'm really pumped for year three. Thanks for all you do on the branding and the strategy and make an HPX
Look good. We're gonna be adjusting and up in our game and you know, move into where the market is and
Continuing to help these businesses build and give them what they need to prosper. So thank you. Yeah, no
I love it and
Evan Ellie summer is coming to an end already. So everyone buckle up Q3 is here
but I think
When we left last year's HPX we said momentum a lot
We've carried momentum into Q1 Q2 for sure the whole industry has and like
When we we've had moments on the the pod where we're like, I don't know is the industry down and
Don't feel down at all. It feels like you got to be going right now
Yeah, I mean briefly there was a financial report out from one of the credit card lenders and they said yeah
Americans are complaining about everything. They're also spending 5% more. So
You know, we're Americans not gonna slow down all the building cars. So, alright, man, wrap it up. That's the pod
About this episode
Summer road-trip energy meets business-building at HPX. The hosts kick off by challenging a Tesla Robo-taxi takeover claim, then zoom into the Charlotte run: high-performance Expo, Streetcar Takeover, and Hot Rod Power Tour. They break down why HPX is “known as Business development,” how deal activity and networking scale, and how street events measure success differently. Along the way: a huge Streetcar Takeover crowd, a first quarter-mile pass in a six-speed 2006 Trans Am, and Power Tour growth fueled by Chevrolet Performance.
Is the automotive industry actually slowing down? Not even close. In this episode of Automotive Advantage, Justin and the team break down three very different events from one stretch of "car summer" 2026 — the High Performance Expo (HPX) in Charlotte, Streetcar Takeover, and Hot Rod Power Tour — and answer the question most brands never ask: how do you actually measure whether an automotive event was worth it?This is a business-first look at the performance aftermarket: B2B vs. B2C strategy, event ROI, brand activation, content that converts, and why showing up the right way is now non-negotiable. From a JEGS distribution deal closed on the trade-show floor, to Tom Peters sketching a future Corvette live, to three Chevrolet Performance reels hitting 3 million views in a week — this is what the modern car business actually looks like.What you'll learn:How to set a goal before an event so you can measure real ROI afterwardThe difference between measuring a B2B trade show and a B2C consumer eventWhy "business development" — not booth traffic — is becoming the point of HPXHow big brands like Chevrolet Performance and Tremec activate authentically (and why engineers driving the cars matters)How event content turns into millions of views and real salesWhy being "culturally relevant" beats legacy reputation in 2026Chapters:0:00 — "No one's into cars anymore" — the Tesla Robotaxi myth0:30 — Three very different events in two weeks2:11 — High Performance Expo (HPX): Year 2 recap3:12 — Why HPX became a B2B business-development machine5:10 — Education & Power Talks at HPX5:33 — Building Cadillac's F1 powertrain from zero7:09 — State of the industry: where the market is headed in 20268:23 — The AI panel: Amazon Quick, agentic AI & MotorMia10:08 — When Gridlife & Streetcar Takeover met on stage11:35 — Inside the HPX Leadership Conference ($99 vs. $10K seminars)12:51 — How Greg Fornelli acquires companies (banker in the room)17:08 — Tom Peters draws a "secret" future Corvette, live21:46 — Live podcast + the new AutomotiveAdvantage.com24:05 — The networking trick that changes how you work a show25:48 — Streetcar Takeover takes over Concord (100 cop cars!)29:17 — Roll racing a 1,000-hp Trans Am at zMAX33:17 — Protecting your brand at the track (Vengeance Racing)36:32 — Hot Rod Power Tour & the 100th anniversary of Route 6641:38 — How big brands should activate (Chevrolet Performance & Tremec)42:52 — 3 reels, 3 million views: content that converts45:25 — How to measure a B2C event (leads & sales)47:39 — How to measure Streetcar Takeover48:42 — How to measure a B2B trade show (business development)53:55 — Looking ahead: Woodward Dream Cruise & Q354:16 — The CanCon × automotive crossover nobody expected56:12 — Why the industry has momentum heading into Q3Questions answered in this episode:How do you measure the ROI of a car show or automotive trade show?What's the difference between a B2B and B2C automotive event?How should brands activate at Hot Rod Power Tour or Streetcar Takeover?Is the automotive aftermarket growing in 2026?How does event content turn into sales?About Automotive Advantage:Automotive Advantage is a business-first automotive podcast for shop owners, operators, builders, marketers, and decision-makers who take this industry seriously. We explore the real mechanics behind successful automotive businesses — growth, leadership, brand positioning, sales, marketing, and operations in the performance aftermarket. No hype. No bench racing. Just real conversations that help serious automotive professionals build real advantage.🎧 Full archive, transcripts & key takeaways: https://automotiveadvantage.com▶️ Subscribe for new episodes and turn on notifications.#AutomotiveAdvantage #AutomotivePodcast #PerformanceAftermarket #HPX #HighPerformanceExpo #StreetcarTakeover #HotRodPowerTour #ChevroletPerformance #CarBusiness #AutomotiveMarketing #Route66 #CarSummer
