00:00
This is the Automotive Repair Podcast Network.
00:06
Hey everybody, Carm Capriotto here, remarkable results radio.
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02:10
Tom Ham. It's been a bit, Tom. Hi. How are you doing? I'm great, Tom. Tom, I got to tell you
02:18
when we get together and chat, just about anything can come up. That's amazing. Yeah.
02:25
Yeah. And especially, you love to tease me that I'm in Buffalo and you're down in Florida
02:30
and that you know that I have minus 14 windshield today and you're sitting on what kind of town?
02:37
Well, the windshield today is down to 55, so temperature's probably up around 60.
02:42
We're going through a cold spell here right now, but we'll come out of it soon.
02:45
I've got a bunch of violins over here that I'd love to play for you.
02:50
Anyway, thank you so much for being here. Tom Ham, a shop owner, auto centric up in Grand Rapids,
02:55
Michigan, a great supporter of the show for all over all the years we've been doing this.
03:00
Also, the Automotive Management Network, automotivemanagementnetwork.com. We are going
03:05
to talk about the labor rate tracker. How long ago did you put this thing up?
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A couple years ago. It's on fire. I know we want to talk about what you're seeing from this.
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And also, we want to talk about some other really cool stuff, so please stick around for
03:22
Tom's perspective, knowing that he's so connected to the industry about
03:26
shop profitability, where equipment and or software costs may go. And he has an opinion on
03:33
where marketing will be going as far as its level of sophistication.
03:39
Will it be harder to acquire really top technicians, as I like to call specialists?
03:46
And Tom, I love this. I can't wait to get to it. Super R&R technicians or specialists becoming
03:53
the king of the shop. And you know what? I have to agree with you, and I can't wait to hear your
03:58
particular take on this. Listen, let's jump into the labor rate tracker, the good stuff that you're
04:04
pulling from it. I know you've kind of pulled some surveys together. Please tell us what you're
04:08
seeing and hearing. It's steadily going up, which we would expect. It's somewhat of an
04:13
increased pace as time goes on. I think we're maybe set to see a little bit of a surge.
04:18
Back when a few years, when we broke $100 an hour, it kind of sat right below that. When it got
04:23
past that, it went up quickly after that. And now we're closing on $200. We're getting a lot
04:27
of shops reporting in the close to $200 range and a few of them over $200. And I think that's
04:34
going to be another psychological barrier. Once people are comfortable getting over the
04:39
two number, then you'll see it go up quite a bit from there. We try to keep the rates fresh.
04:45
One of the common questions we ask, how do you know they're fresh? Well, it is a volunteer system
04:49
that we do on one hand, but we do have reminders go out. When you put the rate in, when you register
04:54
the rate for your shop, which is private, by the way, we don't broadcast who you are.
05:00
Just your town is the only thing we broadcast. But you get a reminder every six months,
05:05
hey, please update your rate. So we keep it fresh that way. Again, we just publish city, state,
05:13
no shop names, no addresses, nothing like that.
05:15
Talk to me about your highest rates that you're seeing, Tom.
05:19
Since the inception, the highest rate's always been the Bay Area, San Francisco, that is. That's
05:24
always where the highest rate is. That's where you're going to find the shop that's close to $300
05:27
or the shops that's over $300. That's where they'll be right in that area of California.
05:33
West Coast, in general, is where the higher rates are. California, you know, up the coast there
05:38
and so on. In the East, the high spot is Connecticut. For whatever reason, there may be
05:43
some taxes or something going on there. I don't know exactly why, but Connecticut's a little bit
05:47
higher. But isn't Connecticut a state where a lot of people that work in New York live?
05:54
I always thought that. And don't ask me why. I thought the New York people lived in New Jersey
05:59
or is it the other way around? I don't know. I thought there were a lot of executives that
06:03
lived in Connecticut. And of course, I guess when you think about the West Coast and the Bay Area,
06:07
you think about where the income levels are, which is why everything's relative to what
06:13
people are willing to pay. What about the lowest rates? Have you got any indications on that?
06:18
Yeah, the lowest rates in the plain states, areas of the Midwest and also areas of the South.
06:26
When you look at the map, the map is kind of like a heat map type thing. So it shows it really
06:29
nicely in the colors. I'm just glancing over it now on another screen. And it shows it in the
06:34
colors where you can see kind of the patterns of where the high and the low ones are.
06:38
That's a cool feature. I like that, the heat map.
06:41
So if I was in a Southern state and kind of in your, not your highest, but your mid-range,
06:49
and I was curious to know, listen, I'm talking to people that I know and coaching and I know I
06:54
have got some new profit targets and I know I got to control my costs and my margin. But I also
06:59
have to figure out is my labor rate in the ballpark. And I'm not saying that it needs to be the
07:05
highest or the lowest, but labor rates do drive an awful lot of profitability or at least
07:10
cost-covering stuff that has to happen. And there's so many other factors.
07:14
And if I had the ability to go on and say, wow, I've got room to move. And what stops
07:21
shop owners from making that move if they know this information? Probably just they're afraid.
07:28
There's always a fear of increasing any kind of a price with some shop owners. And the reason
07:34
I say with some shop owners is because you do run into shop owners that go, okay, and they just,
07:40
you know, they'll just double the price on something because they heard a good reason why
07:44
they should. And they don't seem to have any. Not a worry in the world.
07:48
You know, any internal resistance to that at all. It doesn't work in my mind. Matter of fact,
07:53
you know, when I'll talk to people, I find folks that are uncomfortable, your rate could be too
07:58
high or too low. But in the situation where it's too low, or it appears to be too low, and they
08:03
say, gee, I really can't do that. And I'll tell them, you know, well, just do this, go to your
08:09
calendar, $1, $2, $3, whatever, the first of the month, and just do that for a period of time until
08:15
you get there. And frankly, nobody notices when that happens. I mean, they hardly notice, the
08:20
advisors don't notice, the tech, nobody notices, the customers don't notice. But over a period of
08:25
time, you know, it's amazing that the incrementalism is an amazing thing.
08:30
This whole dollar thing, I would have to tend to disagree with you, maybe, maybe the chunks are
08:35
five, the chunks could be five, depending on how big your gap is.
08:39
Well, sure they could.
08:40
Right. Okay. I'm just with you.
08:42
Well, sure, sure they could.
08:43
Imagine going up $12 in a year, because you did it a dollar a month, not really.
08:49
We might be talking to a guy in the lowest state, where in his area,
08:55
everybody's around $110 an hour, or $95 an hour or something like that, in that market,
09:03
that may be appropriate. On the other hand, in San Francisco, maybe it should be 20 a month.
09:09
But I'll admit, I try to adjust my message to the audience somewhat.
09:14
No, you're right. 100% agree. It's very relative to situations. Now, laboraytracker.com, by the
09:21
way, that's where you can go and get all this stuff and sign up for it, right?
09:24
Yep, just like it sounds.
09:26
Do you have to be a member of Auto Motive Management Network to get that?
09:30
You do have to be a member to see if you can get a basic membership,
09:34
and that will allow you to see the state averages and so on.
09:37
If you're a full member, then you get to see all the data for individual rates for each city,
09:43
and types of cars, and types of shops, and that kind of thing, to see the full deal.
09:49
I love what you just said, types of shops.
09:51
Do you know where the highest rates are coming up from shop types?
09:56
Oh, yeah. RVs are always at the top. Franchises, and I think that's just because the franchises
10:03
are probably more on top of the finances from a corporate standpoint.
10:12
They don't have the outliers with the low, they have to hit certain KPIs.
10:17
I call that sophisticated professionalism.
10:20
Sure, think about that.
10:24
Dealerships and heavy duty.
10:26
And heavy duty is coming on absolutely huge.
10:29
RV is coming on pretty big too.
10:31
I mean, as far as just the amount of business that's out there,
10:34
the indies and the fleets, transmission shops are kind of in the middle,
10:37
and that the low end are tire stores and collision.
10:42
And of course, collision is, you know, that's affected by the insurance thing,
10:45
so it kind of artificially lowers it, but that's a game that they play.
10:47
And then motorcycle.
10:49
So you can kind of see if you have an RV and a motorcycle,
10:53
you want to pick the right one to have fun with and the right one to work on.
10:59
So I love the discovery or at least the breakdowns that you have.
11:03
Now, we just talked about areas, we talked about shops,
11:06
and now you also break it down by vehicle type.
11:10
Yeah, that's not too terribly unexpected.
11:14
You know, Euro shops are at the top.
11:16
Asian-only shops come below that.
11:19
Your typical independent all-make shop is in the middle.
11:22
And then at the bottom is marine and power sports,
11:25
which it kind of goes back to the motorcycle thing too.
11:28
I think, you know, a lot of people are doing their own work on those.
11:30
For whatever reason, the labor rates just have not come up on those
11:33
the way they've come up on other ones.
11:36
Make sure you're working on the right thing and having fun with the right thing.
11:40
I know you got a four-figure number of shops that participate.
11:42
You're asking them every six months to come on board and do an update,
11:46
because I love the reason they have to be updated.
11:49
I mean, just life goes on.
11:51
Has this been a hard sell to the industry?
11:53
It seems like you got a lot of participants.
11:55
People seem to cut it both ways.
11:57
Now, a lot of the shop owners in general like the concept.
12:02
Some of the trainers don't, you know, they say,
12:04
well, it really doesn't matter what the other shop up the street is.
12:07
And I mean, I understand that the point that's being made,
12:10
but it's like anything that you do.
12:12
The more information you have, the better.
12:14
So this is one piece of data.
12:17
You don't use this to set your labor rate,
12:19
but this is one piece of data that you would use in a labor rate calculation.
12:23
You would check A, B, C, D, E, F, and this is maybe G.
12:27
This is one of those things that you're going to throw in there
12:29
that's going to give you a little bit more education
12:33
and be more knowledgeable of what are the rates around here.
12:38
You get a general idea.
12:39
We mentioned before about what we were talking about and going up.
12:42
I've seen shops go down too.
12:44
I've seen shops come in, post their rate,
12:47
and then a few months later, they lower their rate down.
12:50
I think it's partially because they've maybe seen that rate
12:52
is just too out of whack in the area that they're in.
12:56
And maybe that's one of the reasons, you know,
12:58
they're a little light on business.
13:00
The idea is to just find out what the...
13:02
You said ballpark and that's what it is.
13:05
It's the same thing, customer will call and they'll say,
13:07
can you give me a ballpark on such and such a price?
13:09
And a lot of people get really nervous about that.
13:10
How do other people don't?
13:12
Other people, yeah, I'll give you a ballpark.
13:13
It's probably between X and Y.
13:15
You know, we can argue that one back and forth all afternoon,
13:17
but you know, it's an approach and it's a piece of data.
13:20
You know, let's take a look of the states on there.
13:23
Seven of the states we've got between 50 and 100 shops,
13:26
California over 100.
13:28
So we've got some pretty good samples.
13:30
I've seen over the years and have played with many of the labor rate designers.
13:38
This is the profit I'd like to make on the company.
13:40
Here's all my costs and it backs into a labor rate
13:43
that if your business stayed the same, even if you increased it,
13:48
this is where your labor rate needs to be.
13:50
And there's all kinds of great, if you will, spreadsheets out there like that.
13:55
The thing I love about the labor rate tracker is if you're deciding
13:59
in a strategic plan for your business and where your margins and costs
14:02
and labor rates need to be,
14:04
labor rate tracker can help you design up.
14:08
Is this a good move for my business?
14:10
Does it need to wean itself in over time?
14:13
I mean, there's a lot of great things by being able to have your tool.
14:17
So automotive management network, you can give them a 30 day free trial.
14:22
You've all kinds of standard operating procedures.
14:24
I love that on the site.
14:26
I make the point on there.
14:27
These are not AI written.
14:29
These are all written by shop owners.
14:30
So it's somebody in a real shop going through a real situation
14:33
and writing a real SOP related to that situation.
14:37
So you go in there, you edit a little bit so it fits your shop
14:40
and you got something that's solid and good.
14:42
It doesn't have to be, it doesn't sound weird.
14:45
A lot of AI stuff, some of it's great.
14:48
Some of it sounds weird.
14:50
The SOPs that I've seen so far sound a little weird to me.
14:52
So this is real stuff.
14:54
Those are included management tips, KPI calculators.
14:57
We take the big primary ones that you need to know, 20 or 25 of them.
15:00
And we give you automatic calculators so you can just plug your numbers in.
15:04
You don't have to know any math.
15:05
There's about 150 surveys and they're real management surveys
15:08
asking people real questions.
15:10
I think the one we have on there right now is car age.
15:12
Where do you, and this is something that wasn't used too much in the past,
15:15
but it's starting to be used more and more, is how old of cars do you work on?
15:21
About half the shops don't have an age,
15:24
but some of the other shops do have an age.
15:26
And then they'll start, I got one shop, I talked to his 15 years.
15:29
He doesn't take anything over 15 years.
15:32
Because these cars, I mean, they deteriorate.
15:34
They accumulate more problems, et cetera, et cetera.
15:36
And he just finds that's where you draw the line.
15:39
And for instance, that's where things like the Google reviews begin to deteriorate.
15:43
The comebacks begin to increase.
15:45
So let's find out where that point is.
15:48
We did that for our shop and we came in at 23 years.
15:52
We put a 23 year limit on it.
15:55
And it's not a hard and fast thing.
15:56
If we worked on the car before, we got to work on it as long as they own it, right?
16:00
If you're a regular customer and you're always a good customer
16:03
and you're logical, reasonable, coherent, you can bring me your old car.
16:06
But somebody comes in, they're brand new.
16:08
We've never seen them before.
16:09
Don't know anything about them.
16:10
They got a 92 Thunderbird.
16:11
It's kind of like, yeah, we really don't want to get involved in that.
16:15
You know, it's good, bad, whatever,
16:16
but I think overall we'll do okay with it.
16:18
I see about half the shops are doing something like that now.
16:21
And most of them are right in the 20 to 25 year range,
16:25
as we're the most common sponsors.
16:30
That's a great takeaway from this episode,
16:33
is to stop to think about what's your top limit on the age of a vehicle.
16:37
And just think about it as if you were a consumer listening to this information.
16:41
One of my cars is 12 years old.
16:44
It just doesn't seem to want to quit.
16:46
And it's 80 some thousand miles for a 12 year old car.
16:50
It's brand new type, right?
16:51
Okay. It's brand new.
16:54
And so my thinking is you're getting me thinking, oh my God,
16:56
well, this guy, well, my shop keep working on this thing.
17:00
If it gets to be older, then.
17:01
Well, and obviously, you know,
17:03
that number is going to be very different.
17:04
The rust belt and, you know, down here in South Florida,
17:06
I mean, these things don't, you know,
17:08
they just enter Arizona or whatever forever,
17:10
but up there in, you know, road salt, that's a big deal.
17:13
Well, yeah, you never know.
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Let's face it, your shop management system
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That's N-A-P-A-T-R-A-C-S dot com.
20:11
You're so connected to the industry, you have your own shop.
20:14
Where do you think the direction of shop profitability is headed?
20:18
I think average IRO is going to go up,
20:20
going to continue to go up.
20:22
The cars are more expensive to fix
20:23
and the parts and the procedures
20:24
for a lot of different reasons,
20:25
but I think it's going to go up and it's going to go up
20:28
faster than it has in the past.
20:29
Went up quite a bit last year and I think that'll continue.
20:32
But Tom, is it because we're going to do a much better
20:35
DVI, we're going to really concentrate on certain needs
20:39
and not brush over what the customer came in for,
20:43
but really dig deep down inside?
20:44
We got to spend more time to get that RO up.
20:48
Sure. I think the primary reason
20:50
is going to be the cost of the repair.
20:53
You know, when you're doing a better job with that,
20:55
we'll help with that too.
20:56
But I'm just talking strictly from doing a water pump in 2025
21:00
to doing a water pump in 2026.
21:01
I think the cost of parts are going up.
21:05
And that just, again, just my crystal ball,
21:09
maybe it's full of clouds.
21:11
I think car counts are not going to go up very much.
21:14
Even though we can attract new customers,
21:16
the intervals are really going up now.
21:18
And now this, we seem to be living in the world
21:20
of the 10,000 mile oil change.
21:22
That's the world we're in.
21:24
That's, they're going to come in once a year
21:26
and get the oil changed.
21:27
And they're just not going to come in as often as they used to.
21:30
That finally took effect.
21:32
I think efficiency and productivity are going up.
21:34
And that's just because people,
21:35
everybody's becoming better educated
21:37
on how to run the business.
21:39
Labor rates also, I think, are going to go up fairly quickly.
21:42
Part of that is technician cost.
21:44
Cost for technician.
21:45
I did a recent survey in Michigan,
21:47
experienced technician.
21:48
I'm not talking the number one tech in the shop.
21:51
And I'm not talking about the beginner,
21:52
but experienced technician.
21:54
Average in Michigan was 99,000 gross pay.
21:58
Incentives in there are base.
22:03
There's no benefits in there.
22:04
That's all other stuff.
22:06
Employment analytics, really increasing.
22:09
People are understanding what analytics are.
22:12
And as they do that, then they're starting to use them
22:14
and go back to them and learn even more.
22:17
Equipment software.
22:19
I had quite a little revelation on this.
22:21
And you know, this is the kind of stuff that we know,
22:24
but until it actually lands in your lap,
22:26
then you really know it.
22:27
And it was just, we bought a piece of equipment in 2017,
22:31
a piece of diagnostic equipment, small item.
22:36
We actually tracked this stuff.
22:37
Now it was $1,165 at the time.
22:41
Good product, et cetera, et cetera.
22:43
A couple of months ago, tech said,
22:44
yeah, this is getting a little out of date.
22:47
And I let them find this stuff now.
22:49
And unless it's, I pretty much just buy what they want.
22:52
They found what they wanted,
22:54
much better than the older one,
22:55
just technology improves, et cetera, et cetera.
23:01
Degreased in price of $1,000 from $1,165 to $169 in eight years.
23:09
What do you think, Tom?
23:10
The cost of technology, the competition out there
23:13
that would have reduced the, yeah, okay.
23:15
I knew the answers.
23:20
I love this example, but where's ADES going?
23:23
I mean, is it going up, staying any idea
23:26
where that equipment cost is from just even two or three years ago?
23:30
That's still kind of finding its legs, ADES.
23:33
And what I find, you talk to shops,
23:35
and their opinion of it is all over the spectrum.
23:40
Some guys say, yeah, we already have it.
23:43
And next shop you talk to, we don't have it.
23:45
We don't have any plans to ever get it.
23:47
And everybody in between, and then the pricing,
23:50
I think that once it kind of finds its legs,
23:53
I wouldn't doubt that it does,
23:55
just what I explained with this other one.
23:56
I think you're going to see the prices go way down in the south.
23:59
Yeah, I am so opinionated on ADES.
24:03
I've seen so many demos.
24:05
I've been in a ton of classes.
24:06
I know people that sell the equipment.
24:09
I've discussed, you know, ad nauseam with the trainers
24:13
who get this, who know this.
24:15
I support the reason that we need to get cars back
24:18
into a calibrated state if we work on them.
24:21
And I'm fine if I take it to the guy down the road,
24:25
but the engineers out of Detroit or Japan or whatever,
24:29
they're saying, listen, if you do this to the vehicle,
24:31
you have to do a recalibration.
24:34
And too many of us are not paying attention
24:37
to that side of this thing.
24:39
And I hope we never have a major lawsuit
24:41
that says something wasn't completely fixed on the vehicle.
24:45
And if we ever, ever do something, and I hope we don't,
24:49
we're going to be selling a lot of ADES calibration equipment,
24:51
or we're finally going to just wake up
24:53
and go to my friend down the road who has one
24:56
and say, you got to fix this.
24:57
We've got to convince the client
24:59
that this is a required repair on your vehicle.
25:03
It's just no longer the $99 alignment.
25:06
It's now the $400 alignment.
25:08
So anyway, I get that.
25:10
And boy, I mean, to me,
25:12
having ADES equipment and doing the jobs is like politics.
25:15
There's always two sides to every interesting story.
25:20
Bottom line is really, it's market driven.
25:22
You can take something and say, it's a mandated,
25:25
liability-wise, and all these things,
25:26
you really ought to do it.
25:27
I wouldn't argue with any of that.
25:30
Now, and then if you're in an area
25:32
where there's one shop that has ADES and 20 shops then,
25:36
and they seem to be coming along okay,
25:39
they seem to be busy,
25:40
and the customers are good with it and everything else,
25:42
you can have a hard time getting them over the other side.
25:46
I'll keep an eye on it.
25:47
I'll do it over the years.
25:49
There's a couple of benefits by getting old.
25:51
With this new equipment stuff, I wait and watch now.
25:54
I mean, I really wait and watch
25:56
because I've bought stuff over the years that just,
25:59
I bought it and it just didn't work out.
26:02
Tom, isn't it something,
26:04
you stop and think about what I just said about,
26:06
it's a major work on a vehicle,
26:08
and now the radar's pointing in kind of a bad angle down the road.
26:13
And the car's starting to act a little weird
26:15
and the owner gets a sense and a feel for
26:17
how the car used to perform before I had this work done.
26:22
And I said no to the level of calibration.
26:25
And many shop owners say,
26:26
I just won't do that job if you don't want to have it calibrated.
26:29
But some, there's such a great bunch of shops
26:33
and consumers that are saying no to it.
26:36
Do you think we're going to feel as a consumer?
26:39
My car just doesn't seem to be acting right anymore.
26:43
And could it have been the fact that I refuse to get that thing recalibrated?
26:48
That's a long-term study to see whether customers do actually notice it or not.
26:54
And it's been my thinking of lately,
26:56
the observation, the hearing, the feeling, the knowing,
27:00
collecting all of your thoughts about stuff,
27:03
no matter if it's my own car as a consumer
27:06
or all the things that are going on in our world, Tom.
27:08
The observations that we're missing because we're not paying attention to them.
27:13
And it's got to be something significant.
27:15
One thing that people have ignored since its inception,
27:18
I think around 1980, was check engine lights.
27:21
So we got 45 years of check engine lights or whatever.
27:24
And I just started notice, since I don't do the write-up in the counter,
27:28
I maybe notice it a little bit late,
27:29
but I see the requests come through for service.
27:32
Especially this time of year,
27:33
everybody wants their remote start to work
27:36
because they don't freeze their butt off in the car.
27:39
Check engine lights on.
27:40
The remote start don't work.
27:42
I mean, they got no cruise control.
27:46
Everything quits working and the people go,
27:48
why is it not working?
27:49
Is your check engine light on?
27:50
Yeah, well, come on in.
27:54
There's Mr. Observation.
27:57
That's not supposed to be...
27:58
Ah, don't worry about it.
27:59
And that's how our life goes on.
28:05
It's so much fun to talk to you like this.
28:08
Marketing, are we going to get more sophisticated
28:10
with the kind of marketing we need to do as shop owners?
28:13
Yeah, that's getting really, really cool.
28:16
It's all the application of technology and data and AI
28:19
and all that is coming in there.
28:21
You can get so sophisticated as marketing.
28:24
I think you really got to get with one of the companies
28:25
that really is on the ball with this stuff
28:28
and is keeping up with it really well
28:30
and hook up with them.
28:31
As far as a lot of your...
28:34
When your internet type marketing comes through.
28:37
So that's really getting hot
28:39
to get with a really good outfit with that.
28:42
The Automotive Repair Marketing Podcast
28:43
with Kim and Brian Walker
28:44
are on our Automotive Repair Podcast Network.
28:48
They cover this stuff too.
28:49
They're great people.
28:51
And we've done a lot of shows recently,
28:54
I would say in the last two months,
28:56
and we still have other ones coming up
28:58
on the whole AI impact of what it means
29:27
and how it works on the marketing side.
29:31
Are there some people that say we don't have a shortage?
29:35
It depends. A shortage of what?
29:37
If you're talking about people who can fix a car,
29:41
they have the ability to fix a car.
29:43
They have the mechanical abilities.
29:46
They can pass a mechanic test,
29:49
such as ASE or Michigan.
29:51
We have state tests, some other place of state.
29:53
But it's debatable whether we have a shortage of those guys.
29:56
There's a fair number out there.
29:58
The larger shortage, at least what I've noticed more and more,
30:00
is the quality of the people.
30:03
And you sit here and you watch it.
30:05
There's a couple of old guys complaining about the young people.
30:08
I guess that's what we'll do.
30:09
But a lot of simple, basic qualities of common sense,
30:14
common courtesy, punctuality,
30:18
the way you interact with others,
30:20
all that kind of cultural type stuff.
30:23
That's a big part of any employee nowadays.
30:25
And it's getting worse because
30:27
that problem is getting worse
30:29
because often these younger people,
30:31
they're really not taught.
30:33
They're not taught at home.
30:35
They're not taught in school to,
30:38
you know, in the simplest sense,
30:40
somebody says, what do you mean?
30:41
Say please and thank you.
30:43
Well, nobody ever taught me that.
30:45
Well, that's a problem because you need to say that here.
30:49
And there's other stuff we can get off
30:51
in all kinds of tangents.
30:52
Like some shops think, yeah, well,
30:55
half the staff smokes marijuana.
30:58
It's not okay at my shop,
31:00
but it's okay at your shop.
31:01
So it depends on how you approach things like that.
31:05
You know, in interviews,
31:07
that Nix is an interview for me.
31:08
I'll cross that out.
31:10
Some shops have no problem with it at all.
31:12
But there's all these different people issues
31:15
that are making employees more difficult to find.
31:19
You know, you can train people,
31:20
even you can train a lot of the mechanical stuff
31:22
and a lot of other skills,
31:23
but that stuff is not trainable.
31:25
It either is or it isn't.
31:26
That's what shops are seeing.
31:28
You just said all kinds of powerful stuff, Tom.
31:32
Oh yeah, I get a lot of arguments going here.
31:34
Yeah, you know, you talked about,
31:36
you're looking for solid people.
31:38
So describe what solid means.
31:41
You said well-rounded.
31:45
It depends on the owner.
31:46
It depends on the culture of the shop.
31:48
It depends on the team.
31:49
You could have a high ethics and moral team
31:53
and what your company is known for,
31:55
and then bringing an individual who doesn't fit.
31:57
Maybe your interviewing skills weren't quite right.
32:00
Maybe they sold you a little bit more than they should have.
32:03
And then that helps degrade that team.
32:06
So if the soft skills are missing,
32:09
but the rest of the team has,
32:11
the pleas and the thank you
32:12
and the honest approach to everything,
32:14
it's going to be difficult to find solid texts in the future
32:17
because they haven't,
32:19
and again, I always believe in this,
32:22
to be able to find some missing link solid text
32:27
specialists that are working at marginal shops
32:29
and they just can't find their effort to get up
32:31
and get out and find a new place.
32:33
But some of them do.
32:35
Yeah, I think you see that too.
32:36
Yeah, and some of them do, Tom,
32:38
but they don't have the kind of base of culture
32:42
that you want to bring them into your place.
32:44
And they either have a huge learning curve
32:46
to get into your culture,
32:48
your solidity, if you will, and how you approach things.
32:51
And that's the job of you to recognize
32:54
really good, hidden, great talent going to be
32:57
if we get them educated right, him or her educated right,
33:00
but we have to work on that soft skills stuff.
33:04
Yeah, I use the example the other day.
33:05
You'll either get a kick out of this one
33:07
or you're looking up after the pocket.
33:08
One of the two is I said,
33:09
I will buy tickets to a post Malone concert,
33:12
but I don't want him working in my shop.
33:16
Okay, I understand.
33:20
Anyway, if you don't know post Malone is look up an image
33:23
and you'll know what I mean immediately,
33:24
but there's stuff out that
33:25
and that's just a different culture in our shop.
33:28
There's some shops where he would fit in really well,
33:30
but he wouldn't fit in in our shop.
33:32
All right, well, let's talk about the super tech.
33:35
The super are in our tech.
33:37
There's a kid we knew that we got him a job
33:40
at another shop when he was like 16, 17 years old.
33:45
Shop owner was skeptical on hiring him.
33:47
I said, I think he's got really good potential talent.
33:49
I had to convince the shop owner to hire
33:52
and I did a good sales job, got him to hire.
33:55
Within the first couple of weeks,
33:56
they gave him an engine swap.
33:59
He did it in half the book time.
34:01
17 year old kid, never done it before.
34:03
So you have people like that that just have a talent,
34:07
the spatial thing they can see when they look at something
34:10
with their mind, how they can see around corners.
34:13
And they know exactly the first tool they grab
34:15
is always the right one.
34:17
And they just really have that ability to R and R stuff.
34:20
And that's going to be the guy.
34:22
And because of the diagnostic thing,
34:24
and whether people like it or not,
34:26
the reality is AI is going to be doing a lot of the diagnostics.
34:31
And the sophistication and the speed of AI
34:35
and the technology that's coming on right now,
34:38
everybody will talk about it,
34:39
but I don't think that many people
34:41
can really put their head around it
34:43
or their mind isn't willing to accept the speed
34:47
that it's coming on.
34:48
When we talk diagnostics, for instance,
34:50
we're not very far from an appointment.
34:54
Somebody's going to call into the shop.
34:56
They're going to be talking to two people.
34:57
They're going to be talking to your advisor who you need
34:59
because an advisor is a real person with a body,
35:01
with a soul and all that kind of thing.
35:03
And they talk differently than AI.
35:04
So it won't be strictly AI.
35:06
You're talking to a service advisor, a real person,
35:08
but the AI is the co-pilot.
35:10
So the AI is coaching the advisor.
35:13
And it might go a little different in this,
35:14
but this is a general concept.
35:15
They're going to call in.
35:17
Here's my situation.
35:19
All the data that we have is immediately there.
35:21
As soon as they call, it's all up on the screen.
35:23
I mean, we know how many miles this car is driven per day.
35:26
We know where the car is driven.
35:27
We know what speed is driven at.
35:29
We know all the history.
35:30
All this data is right there.
35:32
And the AI is going to help ask questions.
35:34
The service advisor is going to get off the phone.
35:36
By the time the service advisor ends that phone call,
35:39
the parts are going to have multiple parts needed
35:43
We already know what the repair is.
35:45
It says, well, there's a 98.7% chance this is what it needs.
35:49
So we might want to at least plan on that.
35:52
We can double check it.
35:53
Don't get me wrong, but we can double check it.
35:56
It needs multiple parts from multiple vendors.
35:58
The parts have already been ordered.
36:00
It's going to say on the screen that some of the parts
36:02
will be here at 11.15.
36:03
Some of them will be here at 12.46.
36:05
It's going to say, that car is going to arrive.
36:07
You probably ought to have Fred the technician do it,
36:09
having pulled in Bay 4 at 2.15 this afternoon.
36:12
That'll be the most efficient way to do it.
36:15
All this thinking that we do now is going to be,
36:18
that slows us down, is going to be taken over by that,
36:22
and we're just going to have to follow the rules.
36:24
We're going to be dealing with subjective stuff.
36:26
The AI is going to take over the object of stuff.
36:28
Yeah, it's going to design our workflow, our schedules.
36:32
Let me go back to something you said about five minutes ago
36:35
about being such a great kinesthetic learner,
36:37
the super R&R guy, right?
36:39
That's why when I was creating my language shift
36:42
in the industry, and I was looking,
36:44
and I discovered that this DIA guy was really a technology specialist,
36:49
and if you think about what AI is going to help that individual do,
36:52
they're going to be able to really probably do more
36:54
in the same timeframe with AI support.
36:58
What I struggled with is, how do we redefine the word mechanic?
37:02
That's where I came up with it.
37:03
And again, I don't like the word tech,
37:05
because every other industry has technicians working for them.
37:08
If it's a nail or roofing or HVAC, everybody has technicians.
37:12
But then how do we really respect the fact
37:15
that people are mechanical,
37:18
and so that's why I created the mechanical specialist.
37:21
We could call it the super R&R mechanical specialist,
37:24
but I love the word specialist hooked to this individual
37:27
that's so good with water pumps,
37:29
and he could do breaks with his eyes closed, right?
37:32
I mean, so there are people born like that.
37:34
They just don't know that this high tech industry
37:36
that we're in, that they could come and work for us.
37:39
I mean, I love to take things apart.
37:41
I'm going to go be an aircraft mechanic.
37:43
Well, you wait a minute.
37:44
You could be a mechanical specialist in the automotive field.
37:49
And again, I think part of our problem
37:50
is that we're not going out there
37:52
and spreading the damn word enough.
37:56
And that's why we're doing this episode.
37:58
And that's why I podcast.
38:00
Because I mentioned this way too often,
38:02
but I would hope that occasionally the shop owners
38:05
get up there and get to the local skilled trades career centers
38:11
and do some talking and get in front of the parents
38:14
and go to my downloads page on my website,
38:17
remarkableresults.biz, and download the poster that says,
38:21
you know, high tech careers happen here and put it on your counter
38:27
I'm telling you if there are enough people
38:30
that come across our doors that need to see that poster
38:34
and ask this question, what's this all about?
38:36
Some of these low end industries,
38:38
like everybody talked about the burger flippers,
38:40
you know, how the kids always start, you know,
38:41
when you and I were kids, we all worked at gas stations.
38:44
And today they all work at fast food places.
38:46
As a fast food places, they begin to automate.
38:48
And a fast food place that now employs 20 people
38:51
is only going to need four
38:53
because of all the automation and robotics
38:55
and everything that goes on.
38:57
And you got 16 kids out there looking for a job.
39:02
Wait, I just had this wild thought.
39:03
You go into McDonald's and you ask for, I want a large fry.
39:07
And within seconds, the conveyor comes out, you know,
39:13
just conveying your thing of fries.
39:15
It was never touched by a human being.
39:17
It was all, I mean, I just saw some things on robots.
39:21
They're trying to get the mouth movements to be,
39:23
you know, the rubber skin over the robot's head.
39:26
And they're trying to mimic everybody's voice
39:29
so that when the robot does talk to you,
39:31
it's going to be so damn real.
39:32
You're going to wonder, it's scary.
39:35
There's a video that we came across
39:36
and I think it was in our weekly newsletter
39:38
within the last one, two, three weeks,
39:40
like anything should be easy to search.
39:42
But it was in a Hyundai factory
39:45
and the Hyundai factory workers were watching the robot
39:52
Okay, that, that's a fascinating video.
39:56
I sat there in a maze, you know, my wife looks over at me.
39:59
She goes, why's your mouth hanging open?
40:01
Because when I see something way off the charts,
40:05
I'm usually, if you're watching the video,
40:08
you'd see my big damn mouth hanging open.
40:11
It's so much fun to catch up with you, Tom.
40:15
Tom Hamm from, I learned a lot.
40:17
Thank you for this.
40:18
Autocentric and import specialty shopping,
40:20
Grand Rapids, Michigan, automotive management network.com.
40:24
Go finish it up, baby.
40:26
How about some good news?
40:27
Turn on the TV, you get bad news, right?
40:29
How about some good news?
40:30
What's really going on?
40:31
Here's a fun one, which I came across.
40:33
You got to watch, find some of this stuff.
40:35
You're going to get out your whiteboard?
40:37
Yeah, we talked about car thefts.
40:39
And in 2019, there's 721,000 car thefts.
40:43
2021, it was at 932, went up a couple of thousand.
40:47
2023 wasn't going up as fast.
40:55
We dropped over 400,000 car thefts, did not occur
41:00
that two year period of time went down that much.
41:03
And the way it's at the pace that it's going,
41:05
about 3, 4 years from now, car theft should pretty much be gone.
41:10
Okay, Mr. Rove, why?
41:13
I think vehicle technology, way harder to steal.
41:17
Crime prevention technology, just being able to catch them
41:23
and prevent them from happening in the first place
41:25
with all kinds of crime stuff.
41:26
And I think you probably have a certain number of car thieves
41:29
that now reside in other countries.
41:31
I think that's maybe part of it too in the last year.
41:34
But a lot of that's technology.
41:35
A lot of that's AI all coming into that's real world stuff.
41:39
It looks like the technology plane really started to go down
41:43
the runway fast around 22, 23.
41:47
Now it's going to accelerate.
41:48
And I think a lot of people are just going to be blown away
41:50
by the concepts that are coming.
41:52
But that's real world stuff.
41:54
If somebody told you three years ago that in two years,
41:58
car thefts were going to drop 43%,
42:00
you'd say that's kick at me.
42:03
Yeah, you're right.
42:05
Those are the real numbers.
42:06
So anyway, that's technology fun with cars.
42:08
And a lot more is coming.
42:10
That's going to change our whole industry radically.
42:12
Our shops five years from now won't look anything
42:14
like they do right now.
42:16
Well, thank you for putting a bow on this great episode, Tom.
42:19
Hey, listen, next time I have you on,
42:21
you have to do your Carl Rove invitation again.
42:25
All right, Tommy, thanks so much, man.