"Viral for the Right Reasons" - What Dealers Can Learn from Lange & Fetter’s Social Media Strategy | Noella Salter, Marketing Manager at Lange & Fetter Ford

If you’ve ever wondered how a small-town Ford store ends up going mega-viral, builds a loyal community, and turns everyday dealership life into must-watch content… this episode is for you.

Today I’m joined by the brilliant, hilarious, and wildly creative Noella Salter, the marketing manager behind Lang & Fetter Ford’s social media presence that the entire industry can’t stop talking about. She’s turned a rural Canadian dealership into a personality-driven brand that people actually want to follow.

In this episode, we get into:

• How Noella went from PR grad to dealership storyteller

• The moment she realized she had to stop copying her predecessor and start creating as herself

• Why the people inside your dealership matter more than any vehicle walkaround

• What to do when your content flops, trolls show up, or you feel creatively tapped out

• The power of consistency, authenticity, and letting your team shine

• Why viral moments don’t matter nearly as much as you think, and how she stays grounded anyway

• Live reactions as we watch some of Lang & Fetter Ford’s most viral posts together

If you’re in automotive marketing (or honestly, any business where trust and community matter), this conversation is a blueprint for turning small beginnings into big impact. Noella proves that you don’t need a massive budget, a big city, or sponsorship deals, you just need people who are willing to show up, be themselves, and have a little fun.

This episode will make you laugh, rethink your approach to social, and maybe even give you the nudge to try that idea you’ve been sitting on.