0:00 / 0:00
What's Next For Hyundai

What's Next For Hyundai

The Truth About Cars Dec 05, 2025 43 min
0:00
0:00

About this episode

Hyundai's future product strategy takes center stage as Ole Busy Boyle discusses the brand's focus on outdoor enthusiasts and the balance between urban buyers and off-road capabilities. The episode also dives into the ongoing NASCAR antitrust lawsuit involving 2311 Racing and Front Row Motorsports against NASCAR, highlighting issues of revenue sharing, charter agreements, and the economic challenges faced by teams. With insights from both the automotive and racing worlds, this episode offers a comprehensive look at current trends and controversies shaping the industry.

Filter:
|
Technical Too Afraid to Ask
Car

Ford Mustang

"...if you get into a Foxbody Mustang, right? So if you get into a Foxbody and it's got a, you know, a brand new aftermarket radio in it, that's okay..."

The Foxbody Mustang is a version of the Ford Mustang made between 1979 and 1993. It has a unique boxy shape and is often modified by car fans.

Term

period correct

"...I do like having something that's at least period correct, if you know what I'm saying."

'Period correct' means that the parts or features of a car match the time it was made. For example, using an original radio from the same era instead of a modern one.

Term

FM modulator

"...you can get all kinds of different solutions these days. That stretches back to the 80s and 90s too, where it's like an FM modulator and you broadcast your device to this FM frequency."

An FM modulator lets you play music from your phone or other devices through your car's radio by sending it on a radio frequency. It's a way to use new technology in older cars.

Term

single din stereo

"So it has single din stereo in it. And it looked like..."

It's a type of car radio that is a standard size, making it easy to fit into many older cars.

Term

Bluetooth device

"...where this is just a Bluetooth device, and can probably pick up some serious satellite or something like that..."

This is a technology that lets devices connect to each other without wires, like playing music from your phone through your car's speakers.

Company

Pioneer

"...it actually didn't have the stock radio, but it had a pioneer head that was probably installed in the late 90s..."

Pioneer is a brand that makes sound systems for cars. They are known for making good quality radios and speakers that many people like to use in their vehicles.

Term

Apple CarPlay

"...these new heads, they've got Apple CarPlay, Android Auto and all kinds of stuff..."

Apple CarPlay lets you use your iPhone in the car. You can see your apps and use them on the car's screen, making it easier to listen to music or get directions.

Term

Android Auto

"...these new heads, they've got Apple CarPlay, Android Auto and all kinds of stuff..."

Android Auto is like Apple CarPlay but for Android phones. It lets you use your phone's apps on the car's screen, making it easier to drive and stay connected.

Company

Blaupunkt

"...the cool thing with this Blaupont one that I saw..."

Blaupunkt is a company that makes radios and sound systems for cars. They are known for having cool designs that fit well in older cars.

Concept

Fox body

"...if you went out and got a Fox body, you know, they're, if you went out and got one this weekend..."

The Fox body is a nickname for a certain style of Ford Mustang made between 1979 and 1993. Many people like these cars because they are easy to customize and have a classic look.

Term

adapter

"...you just need to get the appropriate adapter to, you know, plug into your Ford harness and then plug into this, this radio unit."

An adapter helps connect two different things together. In cars, it might let you plug a new radio into the existing wires without needing to change everything.

Concept

Radwood

"...we always talk about Radwood over on the site, you know, because a lot of us are from that era of the 80s and 90s cars and some of the stock radios, man, they're really hard to find, right? So this is a totally great solution..."

Radwood is an event for people who love cars from the 1980s and 1990s. It's a fun way to celebrate the cool styles and designs of cars from that time.

Concept

mobility strategy

"...I'm the Senior Vice President for Product Planning and Mobility Strategy."

Mobility strategy is about planning how people will get around in the future. This includes things like electric cars, self-driving vehicles, and ride-sharing services.

Car

Hyundai Palisade

"...they really like the Palisade version. We just came out with a new Palisade, an ISAN HEV, right?"

The Hyundai Palisade is a family-friendly SUV with lots of space and features. It's designed to be comfortable for both drivers and passengers.

Term

HEV

"...we just came out with a new Palisade, an ISAN HEV, right? But we are completely leaning into it."

HEV means Hybrid Electric Vehicle. It's a type of car that uses both gasoline and electricity to run, helping it save fuel and be better for the environment.

Car

Hyundai Elantra

"...but Hyundai still has Elantra Elantra N, I-N-E-6, I-N-E-6-N now. So you've got new EV sedan with performance chops..."

The Hyundai Elantra is a small car that is popular for being budget-friendly and reliable. There are sportier versions, like the Elantra N, that are designed for better performance.

Car

Hyundai Elantra N

"...but Hyundai still has Elantra Elantra N, I-N-E-6, I-N-E-6-N now. So you've got new EV sedan with performance chops..."

The Hyundai Elantra N is a sportier version of the regular Elantra. It has a stronger engine and better handling, making it more fun to drive.

Brand

Kia

"One conversation I've had a lot over the past three or four years with Hyundai, Kia and Genesis, especially Hyundai and Kia."

Kia is another car company from South Korea that makes affordable cars. They have also improved their reputation for making reliable vehicles over the years.

Car

Hyundai Genesis

"...e past three or four years with Hyundai, Kia and Genesis, especially Hyundai and Kia. Hyundai and Kia came..."

The Hyundai Genesis is a fancy car made by Hyundai that is designed to compete with other luxury cars. It has a stylish look and comes with lots of nice features, making it a comfortable and high-quality choice for those looking for a more upscale vehicle.

Concept

economy brands

"Hyundai and Kia came to the country 20 years ago as the economy brands had problems with performance, reliability, dealer network, all sorts of things."

Economy brands are car companies that make cheaper cars for people who want to save money. They usually don't have fancy features like luxury brands.

Term

BEVs

"So you'll have BEVs where the infrastructure is strong. So you'll have hybrids where they want affordability and longer range..."

BEVs are cars that only use electricity to run, meaning they don't have gas engines and don't pollute the air with exhaust. They rely on batteries for power.

Car

Ford Flex

"...y in your manufacturing plants that allow you to flex. So you'll have BEVs where the infrastructure is ..."

The Ford Flex is a large SUV that looks a bit like a box on wheels. It has a lot of room inside for passengers and luggage, making it a good choice for families or anyone who needs extra space.

Term

hybrids

"So you'll have hybrids where they want affordability and longer range and where you'll have ICE for the people..."

Hybrids are cars that use both a gas engine and an electric motor. This helps them save fuel and reduce pollution because they can switch between the two power sources.

Concept

NASCAR Cup Series

"...he fielded cars in the NASCAR Cup series, which is the top level series, of course, for 20 years now since 2005. Kind of in the middle of the pack..."

NASCAR is a popular car racing series in America. The Cup Series is the main event where the best drivers and teams compete, and it includes famous races like the Daytona 500.

Term

Daytona 500

"...he won the Daytona 521 with driver Michael McDowell behind the wheel."

The Daytona 500 is a famous car race in NASCAR that happens every year. It's a big event that many fans look forward to, and it takes place at a special racetrack in Florida.

Concept

NASCAR next-gen car

"NASCAR's current car, the so-called next-gen car, which has been out for three years now, it was kind of a one-size-fits-all car. NASCAR bought that car out in part to save costs."

The NASCAR next-gen car is a type of race car used in NASCAR events. It's designed to be the same for all teams to help save money, but some teams feel it makes racing less exciting because they can't customize their cars as much.

Concept

IMSA

"that because NASCAR owns ARCA, which is a lower-level stock car series, and IMSA, which is more of a road course series, cars that turn left and right, some of the cars are kind of based on production cars."

IMSA is a group that organizes car races in North America, focusing on sports cars. They have different types of races, including long ones like the 24 Hours of Daytona.

Concept

Road America

"And these cars race at tracks like Road America, Road Atlanta, I think Lugunaseka and Watkins Gennar are on their schedule this year."

Road America is a famous racetrack in Wisconsin where many car races take place. It's known for its long and twisty roads, making it a fun challenge for drivers.

Concept

Road Atlanta

"And these cars race at tracks like Road America, Road Atlanta, I think Lugunaseka and Watkins Gennar are on their schedule this year."

Road Atlanta is another well-known racetrack in Georgia where car races happen. It has a lot of ups and downs in the track, making it exciting for drivers.

Concept

24 Hours of Daytona

"The 24 hours of Daytona is IMSA. So anyway, these teams believe that NASCAR's involvement with those, with those series is kind of a maximum monopoly."

The 24 Hours of Daytona is a famous car race that lasts for a whole day. Teams race their cars for 24 hours without stopping, and it's a big event in the racing world.

5 cars featured

Request an Explanation

Heard something you'd like explained? We'll add it to this episode.

Sign in to request explanations for terms you heard.

Want to learn more?

Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.

Explore Terms

Help improve this episode

See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.

Report incorrect info
Suggest better explanations
Flag missing cars