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Who Is Jay Goninen? The Man Behind Beyond the Wrench

Who Is Jay Goninen? The Man Behind Beyond the Wrench

Beyond the Wrench Nov 05, 2025 49 min
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About this episode

Jay Gannon shares his journey from growing up in a family-run Wisconsin auto shop to co-founding Wrenchway, a platform aimed at improving technician careers and connecting the industry. He discusses his early struggles as a technician, the transition into customer service and leadership roles, and the motivation behind shifting from recruiting to creating a transparent shop review system. Jay emphasizes the importance of patience, respect for technicians, and supporting schools to build a stronger talent pipeline. The episode also covers industry challenges like flat rate pay and the evolving perception of automotive technicians.

Topics: technician career development family auto shop background Wrenchway platform technician recruiting challenges industry pay models support for automotive schools partnership with ASC leadership lessons industry respect for technicians future of automotive careers
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