Why Car Dealerships Refuse To LOWER PRICES (IT'S A HUGE MISTAKE) | Episode 1078
CarEdge Live
CarEdge Live May 26, 2026
Why Car Dealerships Refuse To LOWER PRICES (IT'S A HUGE MISTAKE) | Episode 1078

Why Car Dealerships Refuse To LOWER PRICES (IT'S A HUGE MISTAKE) | Episode 1078

Annotations will appear as you listen

0:00
30:26
Why Car Dealerships Refuse To LOWER PRICES (IT'S A HUGE MISTAKE) | Episode 1078
Term

MSRP

MSRP is the price number the manufacturer puts on the car’s sticker. Dealers might sell for more or less than that number depending on demand and negotiations.

Term

markups

A markup is extra money a dealer adds on top of the car’s listed price. It means you pay more than you expected, even if the car isn’t selling well.

Concept

buyer's market

A buyer’s market means there are more cars available than people want right now. When that happens, buyers often have more negotiating power and dealers may need to cut prices.

Lincoln Aviator Black label
Car

Lincoln Aviator Black label

The Lincoln Aviator is a luxury SUV from Lincoln. “Black label” is a nicer, more expensive trim level. The host is using it to show how long some new luxury SUVs can sit unsold at dealerships.

Term

DMS system

A DMS system is the computer software dealerships use to track inventory and sales. Here it’s referenced to show how long a particular car has been sitting unsold.

Lincoln Aviator
Topic

car search pre-filtered for cars that are 365 days or older

They’re talking about a tool that helps you search for cars that have been listed for a long time (at least a year). Cars that sit that long are often the ones where you can find better deals.

Term

final pay

“Final pay” is a last payment the car maker gives to the dealer to help them sell a particular car. It can be big enough that the dealer can offer a much lower price than you’d expect from the sticker.

Audi A8
Car

Audi A8

The Audi A8 is a big, expensive luxury car from Audi. The hosts mention it because the manufacturer can offer a large incentive payment to the dealer, which can effectively lower the price you pay.

Dodge Challenger
Car

Dodge Challenger

The Dodge Challenger is a popular muscle car. The point in this segment is that the dealer/manufacturer incentives can be big enough to allow a very large discount from the sticker price.

Lincoln black label
Car

Lincoln black label

Lincoln’s Black Label is a more upscale, more expensive version of a Lincoln. They’re saying the manufacturer/dealer incentive could be large, which can make the final deal look much cheaper than the original price.

Concept

overpriced the damn vehicle to begin with

The host is saying the car’s starting price was probably set too high. Then incentives and dealer payments make it look like you’re getting a big discount, even though the money was built into the deal from the start.

Concept

carrying costs

Carrying costs are the ongoing expenses of keeping a car unsold on the lot. Even if the dealer later makes up the money, holding the car can still cost them day-to-day.

Concept

pay me now or you pay me later

It’s basically saying: either you reduce the price now, or you end up paying for the problem later. The speaker is arguing dealers think they’ll get compensated later instead of cutting prices right away.

Concept

dealer lots

A dealer lot is where unsold cars are parked while they wait to be sold. If cars sit there too long, dealers often have to lower prices to get them moving.

Term

invoice

“Invoice” here means the price the dealer pays the manufacturer for the car. If the dealer sells for less than that, they’re losing money on the deal.

Brand

Acura

Acura is Honda’s luxury brand, known for selling dealer-inventory vehicles in the U.S. The host references Acura because the pricing story is happening at an Acura dealership.

Term

rebadged

“Rebadged” means it’s basically the same car, but sold under a different brand name. The host is saying the Acura version was just a different badge on the same underlying SUV.

Term

boat anchors

“Boat anchors” is slang for something that feels heavy and hard to deal with. The host is basically saying those SUVs weren’t selling well and weren’t very desirable.

Acura SLX
Car

Acura SLX

The Acura SLX is a luxury car made by Acura. It’s the kind of vehicle people might talk about when they’re trying to buy or sell a specific car they think is valuable. The podcast mention sounds like someone was making an offer for one they wanted.

Term

floor plan costs

Dealers often borrow money to buy cars for their lot. “Floor plan costs” are the interest/fees for that borrowing while the cars sit there.

Term

dealers' inventories

A dealership’s inventory is just the cars it has sitting on the lot to sell. If they sit too long, they can need extra work before they’re ready to sell.

Term

flat-spotted tires

When a car sits too long, the tires can get a worn “flat spot.” That can make the ride worse and may mean the dealer has to replace the tires.

Term

dead batteries

If a car sits for a long time, the battery can run down. Then the dealer may have to replace it before the car is sale-ready.

Concept

vehicle sit unsold

Sometimes a dealer just leaves a car unsold for a while instead of discounting it right away. The hope is that the price/incentives will line up later so they can sell it without losing money.

Term

pre-owned CPO

CPO means the dealer certifies the used car after an inspection. It usually comes with extra coverage (like a warranty) so it feels safer than buying a regular used car.

Concept

aging policy

An “aging policy” is basically a dealer’s rule for what happens when a car has been sitting too long. After a certain point, they may have to change the price or how they sell it.

Concept

cash flow

Cash flow just means how much money a business has coming in versus going out. Dealers care a lot because they need cash to keep the business running and to buy/hold inventory. If they discount too much, they may not have enough money to operate smoothly.

Concept

inventory management

Inventory management means how a dealer handles the cars they have on hand. It includes deciding when to lower prices or move cars that aren’t selling. Holding too many cars for too long can cost money and slow the business down.

Concept

excess of a year

It means a used car has been sitting unsold for more than a year. Dealers usually treat that as a problem because it costs money to keep the car around. The point here is that dealers need a strategy to get it sold.

Concept

tax right off

They’re talking about a tax deduction—something that can reduce the taxes a business has to pay. The idea is that if the dealer takes a loss on a car, they might be able to reduce taxes because of it. The host is questioning whether that’s a good reason to keep discounting.

Topic

CarAgeCarSearch

CarAgeCarSearch sounds like a website or tool for looking up dealer inventory. Here, they use it to find cars that have been sitting a long time near Cleveland.

Place

Cleveland, Ohio

Cleveland, Ohio is just the location they’re searching in. They’re using it to look at what dealers in that area are charging for cars that have been sitting.

Concept

dealer slots

“Dealer slots” just means the cars a dealer has sitting on their lot. If a car sits there too long, the dealer usually has to lower the price to sell it.

Honda HRV Sport
Car

Honda HRV Sport

The Honda HR-V is a small SUV-style car. “Sport” is a nicer, more optioned version. Here, they’re comparing how much cheaper the dealer’s price is compared to the manufacturer’s suggested price.

Cadillac Escalade IQ Luxury 1
Car

Cadillac Escalade IQ Luxury 1

The Cadillac Escalade IQ is the electric version of the big Escalade SUV. “Luxury 1” is a higher trim level. They’re saying the dealer may have to cut the price a lot to get it sold.

Hyundai Palisade calligraphy night edition
Car

Hyundai Palisade calligraphy night edition

The Hyundai Palisade is a big family SUV with three rows. “Calligraphy” is a higher trim with nicer features, and “Night Edition” usually means darker styling. They’re pointing to a specific listing to make a pricing/discounting argument.

Place

Spitzer Auto World

Spitzer Auto World is the name of a car dealership they’re looking at. They’re using it as an example while checking what cars are listed and how they’re being described.

Concept

unsold leftover

“Unsold leftover” means a car that’s been sitting at the dealership for a long time without selling. The hosts are saying these cars can end up with extra miles or special handling instead of getting a straightforward price cut right away.

Concept

service loaner fleet

A “service loaner fleet” is the dealership’s pool of cars they lend out when your car is in the shop. Those cars rack up miles from being used as loaners, even though they weren’t sold to a customer.

Term

retired service loaners

A retired service loaner is a car the dealership lent out to customers for repairs. When it’s sold later, it’s not truly “unused,” because it already has miles and has been driven.

Concept

over mileage charge

When you lease a car, you’re given a mileage limit. If you go over that limit, the lease can charge you extra money per mile.

Concept

miles over

“Miles over” just means the car has more miles than the limit that was agreed to. In leases, going over that limit can trigger extra charges.

Concept

car that's been sitting on a lot for over a year

If a car sits at a dealership for a long time, it can develop problems that you might not notice immediately. The segment’s takeaway is to treat it as something to check carefully—especially by driving it.

Buick Enclave Sport Touring
Car

Buick Enclave Sport Touring

The Buick Enclave is a family SUV with three rows of seats. “Sport Touring” is a nicer trim level, and here it’s mentioned as an example of a car that’s been sitting at the dealership for a long time.

Term

test drive

A test drive means you drive the car yourself before buying it. The point here is that you can’t rely only on the label—driving it helps you spot problems.

Term

flat spots

If a car sits for a long time, the tires can get squished in one spot. When you drive again, that squished area can make the ride feel bumpy or thumpy, and sometimes it never fully goes away.

Term

voltage readout

A voltage readout is basically a battery check that tells you how much electrical energy is left. If the battery is too weak, a jump might not be enough and the battery may need replacing.

Term

constant drain

Even with the car turned off, some electronics keep using a little power. Over days or months, that small draw can drain the battery.

Term

rodent infestation

Rodent infestation means animals got into the car. They can chew through wires, which can lead to weird electrical problems and costly repairs.

Term

pre-purchase inspection

A pre-purchase inspection is when a mechanic checks a used car before you buy it. The goal is to find problems you might not notice right away so you don’t get stuck with expensive surprises.

Concept

leftover 2025

“Leftover 2025” means cars from the 2025 model year that didn’t sell and are still sitting at the dealership. Dealers may discount them more to move them out.

Brand

BMW

BMW is the car brand being referenced. The speaker says BMW has a dealer rule to deal with batteries on cars that sit too long, so they’re less likely to be dead when you try to start them.

Brand

CDJR

CDJR is a shorthand way of referring to Chrysler, Dodge, Jeep, and Ram. The speaker is saying their dealer practices may not be as strict about handling batteries on cars that sit.

Jeep Wrangler
Car

Jeep Wrangler

A “392 Wrangler” is a Jeep Wrangler with a big V8 engine. In this story, the key point is that the specific car they called about wouldn’t start because the battery was too weak.

Term

dead battery

A dead battery means the battery doesn’t have enough power to start the car. If a car sits unused for a long time, the battery can weaken and eventually won’t crank the engine.

Term

voltage reading

It’s basically a battery “charge level” check. The voltage tells you how much electricity is left, and the dealer keeps records to show what the battery was doing.

Term

warranty

Warranty is the promise about repairs or replacements if something fails. Here, the speaker says BMW will cover the customer, but the dealer isn’t covered the same way.

Term

battery goes dead

It means the battery is so empty it can’t power the car. If it’s dead, you may not be able to unlock the doors or start the engine.

Ford Mustang
Car

Ford Mustang

The Ford Mustang Mach-E is an electric Ford. If one sits on a lot too long, the battery can get too low, so the car may not unlock or start when a buyer shows up.

0:00
30:26