You're killing me… in a good way
About this episode
A listener email sparks a deep dive into how detailing products earn trust: Sean tests “Complete Cabin Cleaner” on everything from wood floors and glass to carpets and air freshening, then credits the foam and cleaning power of competing “super soap” products—while praising the brand’s scent, versatility, and durability. The host uses the feedback to explain product design tradeoffs (shine vs streaking, pH vs interior safety), pricing strategy, and why he keeps R&D and customer service in-house so formulas can be adjusted quickly based on real-world use.
In this episode, I share a real email from a customer that perfectly captures something most detailers go through.
He left my products. Tried other brands. Then came back.
And what he said about foam, cleaning power, and product performance says a lot about where the detailing industry is today.
We talk about:
- Using interior cleaners beyond the car
- Why most soaps focus too much on foam
- What actually makes a product effective
- Honest feedback on Super Soaper, Pure Magic Cleaner, and Tough As Shell
If you're a detailer (or just someone who cares about their car), this episode will help you understand what really matters—and what doesn't.
PRODUCTS TALKED ABOUT:
The Gloss Boss: https://jimbosdetailing.com/TGB
Tough As Shell Ceramic Spray: https://jimbosdetailing.com/TAS or on Amazon https://amzn.to/4r5UxYr
The Super Soaper: https://jimbosdetailing.com/TSS or on Amazon: https://amzn.to/49KEM2d
Picture Perfect Polish: https://jimbosdetailing.com/PPP or on Amazon: https://amzn.to/4sQWpWu
Microfiber towels: https://jimbosdetailing.com/products/orange-wash-microfiber or https://jimbosdetailing.com/products/everyday-microfiber
Cut & Finish Pad: https://jimbosdetailing.com/products/cut-finish-pad or on Amazon: https://amzn.to/3LsxJ69
Finishing Pad: https://jimbosdetailing.com/products/black-finishing-pad or on Amazon: https://www.amazon.com/dp/B0FJNDCPTG
SHOP ALL JIMBO'S DETAILING ON AMAZON: https://amzn.to/3LX3mVE
car detailing, auto detailing, car wash soap, best car soap, foam cannon soap, super soaper, car cleaning tips, detailing products, ceramic spray coating, tough as shell, interior car cleaner, complete cabin cleaner, wheel cleaner, brake dust remover, detailing business, mobile detailing, car detailing podcast, foam vs cleaning power, how to wash a car, best detailing products
cabin cleaner
"...really need to focus [34.0s] on the complete cabin cleaner here. [36.4s] So just as an aside, I have gone back and forth"
A cabin cleaner is a cleaner you use inside the car. It helps remove dirt and grime from the interior surfaces without damaging the materials.
A cabin cleaner is a product used to clean the interior surfaces of a car—typically things like plastics, vinyl, and other trim. In detailing, it’s important because interior materials can be sensitive to harsh chemicals, so the right cleaner and technique matter.
refresh carpets while vacuuming
"I used the complete cabin cleaner on my wood floors, glass table, air freshener, and to refresh carpets while vacuuming. My wife walks in and said, it smells so good in here."
They’re describing a quick carpet refresh method: use a product to loosen or freshen the carpet, then vacuum it up. It’s more like maintenance than a full deep clean.
“Refresh carpets while vacuuming” describes a combined approach where a cleaner is used to lift/refresh fibers and then vacuuming removes loosened dirt. This is a common detailing workflow for maintaining carpet appearance without a full deep extraction.
Super Soap
"However, I think I was just not using them efficiently or in the best manner. I've tried three different soaps from competing brands that are supposed to be excellent at cleaning. While they are, the amount of foam the Super Soap produces is just next level and its cleaning ability is unmatched"
They’re talking about a specific car-wash soap called “Super Soap.” They like it because it makes a lot of foam and seems to clean better than other soaps they tried.
“Super Soap” is being discussed as a car-wash soap that creates unusually thick foam and delivers strong cleaning performance. The speaker compares its results to other competing soaps, emphasizing foam quality and cleaning effectiveness.
foam
"While they are, the amount of foam the Super Soap produces is just next level and its cleaning ability is unmatched even with higher pH soaps."
Foam is the soapy lather you see during washing. It helps the soap spread across the car and grab dirt so it can be rinsed away more easily.
In detailing, foam is the thick, clinging lather created by soap that helps lift and encapsulate dirt before rinsing. More foam often means better coverage, dwell time, and contact with contaminants.
Pure Magic Cleaner
"Pure Magic Cleaner is one that I put on the shelf for a while but I came back to it while detailing it Bentley. It really impressed me how it reinvigorated the shine on those wheels and removed brake dust. It also did a really nice job on the chrome"
“Pure Magic Cleaner” is a detailing product they tested again after not using it for a while. They say it helped clean wheels (including brake dust) and made chrome look better.
“Pure Magic Cleaner” is presented as a detailing product that the speaker used after it sat on a shelf. They report it improved wheel shine, removed brake dust, and worked well on chrome surfaces.
brake dust
"It really impressed me how it reinvigorated the shine on those wheels and removed brake dust. It also did a really nice job on the chrome on some old packers I was watching for a client."
Brake dust is the gritty dust that builds up on wheels from braking. It can be stubborn, so the right wheel cleaner makes a big difference.
Brake dust is the fine particulate created when brake pads and rotors wear. It’s often iron-rich and can bond to wheels, making it difficult to remove without the right cleaner.
chrome
"It also did a really nice job on the chrome on some old packers I was watching for a client. I'm realizing the power of these products the more I use them."
Chrome is the shiny metal finish you see on some car trim and wheels. It can get dull or stained, so you need a cleaner that won’t damage the surface.
Chrome is a highly reflective metal finish that can be sensitive to harsh chemicals and abrasive pads. Detailing products that safely clean chrome without leaving haze or residue are important for maintaining that mirror-like look.
ceramic spray
"Anyway, he said tough a shell beats the hell out of every other ceramic spray I've ever used. I do wonder when the ceramic spray market bubble will pop."
Ceramic spray is a quick spray-on product you put on your car’s paint. It helps water bead up and can make it easier to wash off dirt later.
A ceramic spray is a consumer-friendly coating product that’s applied like a spray and wiped on. It’s marketed to add hydrophobic “beading” and chemical resistance, helping dirt release more easily than bare paint.
car wash soaps
"I have some of the car wash soaps to use which films well but doesn't clean as effective as yours"
Car wash soap is what you use to clean the paint. Some soaps make the surface feel slick, but they may not remove dirt as well as others.
Car wash soaps are formulated to safely lift and rinse away road grime without stripping waxes/coatings too aggressively. The speaker contrasts soaps that “film well” (leave slickness) versus those that clean more effectively.
part time detailer
"So, Sean is a part time detailer. He's doing the right thing. He's trying to make it his full time thing"
A part-time detailer is someone who cleans cars on the side while working another job. It’s a way to test the business before committing full-time.
A “part time detailer” is someone running detailing services alongside another job. The speaker frames this as a common path for building a customer base and cash flow before going full-time.
off label uses
"Like there's so many off label uses for products [241.7s] that this is not too much of a stretch. [245.1s] I don't talk about off label uses too much"
“Off label” just means using something for a different purpose than the label says. In car detailing, people sometimes do this when a product works well on other surfaces too, but it can also create confusion about what it’s really meant for.
“Off label uses” means using a product in a way the manufacturer didn’t explicitly market or specify. In detailing, that often comes up when a cleaner, polish, or protectant works on surfaces beyond its stated target (like trim, glass, or interior plastics).
limitations and trade offs
"and limitations and trade offs and as a brand owner [275.3s] it's up to me to decide what of those trade offs [278.5s] I'm willing to do or to take less of this,"
“Limitations and trade offs” highlights that detailing outcomes depend on chemistry and application—e.g., a product that’s great at removing grime may be less effective at protecting, or may require careful dilution and dwell time. This framing encourages realistic expectations and correct technique.
Tough of Shell
"Let's take Tough of Shell for an example. He said, hey, it's not shiny enough."
“Tough of Shell” sounds like the name of a car-care product. They’re talking about how making it look shinier can also make it harder to apply and more likely to streak.
“Tough of Shell” is being discussed as a specific detailing product the host helped develop. The conversation focuses on how its gloss level affects real-world performance like streaking and ease of application.
streaking
"you start running the risk of it streaking really bad and so or not being super sun friendly"
Streaking is when the product dries in lines instead of evenly. It usually happens when the coating isn’t wiped off and leveled quickly enough or when conditions aren’t ideal.
Streaking is when a coating or spray leaves visible lines or uneven residue after it dries or isn’t properly wiped/leveled. Glossy products can streak more if they’re applied too heavily, onto hot surfaces, or without the right wipe technique.
dark color car
"people use it on glass, people use it on paint, they use it on dark color car"
Dark-colored cars are more prone to visibly showing streaks, smears, and uneven gloss under certain lighting. That’s why detailing products are often evaluated specifically on dark paint to ensure the finish looks uniform.
chemists
"[397.7s] that is what I have to do as the brand owner [400.2s] working with the chemists [401.2s] with every single product in the line."
Chemists are the people who formulate the product—basically they design the chemical recipe so it cleans well without damaging surfaces.
In detailing, chemists are responsible for balancing surfactants, solvents, pH, and additives to create cleaners that are effective yet safe for interior materials. Their work determines how a product cleans, how it smells, and how it performs over time.
pH neutral cleaner
"So a complete cabin cleaner, you know [406.4s] it's a pH neutral cleaner [408.9s] but so that is something that I wanted pH,"
“pH neutral” means the cleaner is gentle and not too harsh chemically. That helps it clean without hurting interior materials like plastic and trim.
A pH-neutral cleaner is formulated to be chemically balanced so it’s less likely to damage sensitive interior surfaces like plastics, trim, and some coatings. In detailing, pH matters because overly acidic or alkaline products can dull finishes or degrade materials over time.
high pH, all-purpose cleaner
"...working on every surface I know that the downsides of using a high pH, all-purpose cleaner on tan, mattes and how that can actually turn them yellow..."
High pH means the cleaner is more alkaline. Some all-purpose cleaners are like that, and they can be too strong for certain interior materials and finishes, causing color changes.
“High pH” refers to a more alkaline chemical formula. Many all-purpose cleaners are high pH, and that chemistry can be harsh on certain interior materials and finishes, especially light/tan or matte surfaces, leading to discoloration.
turn them yellow
"...on tan, mattes and how that can actually turn them yellow and discolor them, right?"
“Turn them yellow” means the interior part changes color after cleaning. Strong cleaners can react with the material or leave residue that makes light surfaces look yellow.
Yellowing is a common detailing failure mode when harsh chemistry interacts with certain interior plastics, vinyl coatings, or fabric treatments. It can be caused by pigment/finish alteration, residue buildup, or oxidation effects accelerated by the cleaner.
air fresheners
"I tried everything from air fresheners, those little drop-in air fresheners"
Air fresheners are things you put in the car to make it smell better. Good ones won’t leave a greasy film or mess on your interior.
Air fresheners are products used to add or mask odors inside a vehicle. In detailing, the key is choosing scents and formulas that won’t leave sticky residue or haze on interior surfaces.
Gloss Boss
"Gloss Boss, I was just talking to Landon today over at Facebook Messenger."
Gloss Boss is a product used to make things look better and stay protected. Here, it’s being used on restored farm equipment too.
“Gloss Boss” is a named product in the segment, used as a coating or application on exterior parts. The speaker describes applying it to components on restored equipment, implying it’s meant to enhance appearance and/or protection.
stainless steel appliances
"Tuffa Shell works really good on stainless steel appliances. So does the complete cabin cleaner, right?"
Stainless steel gets fingerprints and smudges pretty fast. Using the right cleaner helps it look clean without leaving streaks.
Stainless steel appliances are common in kitchens and can show water spots, fingerprints, and smudges easily. Detailing stainless usually requires the right cleaner and technique to avoid streaking and to maintain the finish.
price was the main thing
"when he said, I shifted away from your product, or from your brand rather. He said price was the main thing, right?"
They’re saying customers often switch products just because the price is better. People usually notice the cost first before they think about quality.
The host is discussing pricing as a key driver of customer switching behavior. In consumer detailing products, price often becomes the first filter people use before they consider performance or brand loyalty.
Picture Perfect Polish
"the Picture Perfect Polish has no scent. It does not smell like solvent, why?"
“Picture Perfect Polish” is the name of the polish being discussed. The speaker’s main point here is that it doesn’t smell like typical solvent-based polishes. They’re using a formulation designed for a cleaner, less-smelly experience.
“Picture Perfect Polish” is the speaker’s named polish product. The key point in this segment is that it is formulated to have no scent and specifically avoids smelling like solvent. That implies a deliberate formulation choice around the product’s chemical ingredients.
solvent
"It does not smell like solvent, why? Because I used a solvent, an odorless solvent. That odorless solvent is more expensive than the classic solvent that everyone else uses in their polish"
A solvent is a chemical liquid that helps mix and dissolve ingredients in a product. Some solvents smell strong, while others are designed to be much less noticeable. The speaker is saying they chose a low-odor option so the polish doesn’t stink.
A solvent is a chemical liquid used to dissolve or carry other ingredients in a product. In polishes and cleaners, the choice of solvent affects odor, evaporation rate, and how the formula behaves on paint. The speaker is contrasting an “odorless solvent” with a more typical solvent that has a noticeable smell.
custom made
"So my products are more expensive to make. They are also custom made. I have a manufacturer making them for me to my specs, chemist, manufacturer."
“Custom made” means the product isn’t just a generic formula. It’s made to match the creator’s specific recipe and requirements. That can affect how it performs and how it smells.
“Custom made” means the product is manufactured to the speaker’s specific formulation requirements rather than using an off-the-shelf recipe. In detailing, this often allows tighter control over performance characteristics (like how it behaves on paint) and user factors (like odor). The speaker also ties it to higher cost and tighter spec control.
in-house
"but everything is then brought over to my shop and we are packaging, bottling, labeling, everything in-house and distributing in-house."
In-house means they do the work themselves instead of outsourcing it. That can help keep the product consistent from start to finish.
“In-house” means the business controls multiple steps internally—here, packaging, bottling, labeling, and distributing. For car-care brands, this can help maintain consistency and quality because the same team manages the full workflow.
R&D
"And so it takes time for R&D, it takes time to do these videos, it takes money to do that."
R&D just means “testing and figuring out how to make the product better.” They’re spending time and money to develop formulas and processes before selling at scale.
R&D stands for research and development—the work of testing formulations, processes, and product performance before scaling production. In detailing products, this often means experimenting with chemistry, dilution ratios, and application methods to get consistent results.
SuperSoper
"[1009.3s] yeah, my products, sure, foam's great. [1012.2s] It's called the SuperSoper, everything's fun. [1015.1s] The brand is super fun,"
SuperSoper is the name of a detailing product the host is talking about. They’re saying it’s not just a cool brand—it actually performs when you use it on cars.
“SuperSoper” is the name of the speaker’s detailing product line. The key point here is that the brand is positioned as both fun and, more importantly, effective in real-world use.
liquid sealants
"[1030.6s] hey, you know, if you're gonna nitpick anything, [1032.8s] it could be shinier. [1033.8s] He says he's using some liquid sealants, [1038.0s] but again, shine is subjective."
Liquid sealants are products you apply to the paint to add protection and shine. They help the car stay cleaner longer and can make water bead up.
Liquid sealants are paint-protection products that form a protective layer on the surface to improve gloss and make the car easier to wash. They’re often used after washing/claying to add durability and hydrophobic behavior.
ease of use
"[1092.2s] has been positive on the shine. [1094.4s] And I'm not willing to risk the durability [1097.6s] or risk the ease of use on that specific product. [1101.5s] But like when it comes to the protector wax,"
Ease of use means the product is simple to apply and wipe off. A good one won’t be a hassle or leave streaks if you’re not a pro.
“Ease of use” describes how user-friendly a detailing product is—how easy it is to apply, spread, and remove without excessive effort or streaking. It often correlates with application time, wipe-off behavior, and how forgiving the product is in real-world conditions.
durability
"[1088.3s] One, I've already tried that, two, I'm not going to, [1090.8s] because the vast majority of the feedback [1092.2s] has been positive on the shine. [1094.4s] And I'm not willing to risk the durability [1097.6s] or risk the ease of use on that specific product."
Durability means how well the product keeps working over time. If it’s durable, you don’t have to reapply it as often.
Durability in detailing is how long a product’s protection and gloss last before it noticeably fades or washes away. It’s often tied to the product chemistry and how it’s applied and maintained (wash method, frequency, and drying).
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