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“You're Losing Millions!” The $12,000/mo Transportation Leak Almost Every Dealer Ignores | Industry Spotlight

“You're Losing Millions!” The $12,000/mo Transportation Leak Almost Every Dealer Ignores | Industry Spotlight

Car Dealership Guy Podcast May 02, 2026 27 min
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About this episode

A dealership service team reworked its transportation program after realizing shuttles and loaners were draining cash without improving satisfaction. By shifting to Uber-based rides, integrating requests into the RO workflow, and adding guardrails, the store cut costs, simplified reimbursement, and even freed up parking space. The discussion also shows how the same setup can support parts delivery and employee transportation, while keeping tighter control over usage.

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Technical Too Afraid to Ask
Concept

transportation P&L leak

"Hey everybody, welcome to the Cardiola Ship Guy industry spotlight. I'm your host Sam Dark and coming up today, every dealership in this industry has a transportation P&L leak they've stopped looking at."

P&L is a dealership’s profit-and-loss statement. A “leak” means a part of the business is costing more money than it should, without anyone fixing it.

Term

depreciate

"Loaner fleets that depreciate the second the key lands in a customer's hand shuttles that sit idle for 40 minutes then run late and tank CSI coordinators chasing keys instead of selling service."

Depreciation is the loss of a vehicle’s value over time, and it accelerates when a car is used as a loaner. The episode’s point is that loaner cars lose value immediately once they’re put into service, adding a hidden cost to the program.

Term

CSI

"...shuttles that sit idle for 40 minutes then run late and tank CSI coordinators chasing keys instead of selling service."

CSI is Customer Satisfaction Index, a metric dealerships track based on customer surveys after service. The episode argues that poor transportation (late shuttles, unavailable loaners) directly harms CSI scores.

Term

loaner fleets

"Loaner fleets that depreciate the second the key lands in a customer's hand shuttles that sit idle for 40 minutes then run late and tank CSI coordinators chasing keys instead of selling service."

A loaner fleet is the group of backup cars a dealership gives customers while their car is being repaired. If those cars aren’t available or the service is slow, customers get frustrated.

Concept

Uber for Business

"Todd Hatch runs service at Palm Springs, Nissan Malcolm Richardson leads dealer accounts at Uber for Business. ...Props to Uber for Business for supporting today's content."

Uber for Business is a way for companies to arrange rides for customers or employees. The hosts are using it as an alternative to running a dealership shuttle fleet.

Term

all in monthly spend

"So we had three shuttles three different drivers. I would say and if I'm looking at you know the maintenance on the the the vans themselves tires gasoline. We were probably spending about $12,000 a month..."

“All-in” means the total cost of everything combined. They’re adding up all the expenses to see what the transportation program really costs each month.

Term

fender bender

"...and then the inevitable fender bender whether it was a small one or a big one you had to deal with the customers insurance it just really became a problem for us so we cut that fleet down to 12."

A fender bender is a small crash. Even small accidents can cause delays and paperwork, which costs money for a dealership’s loaner cars.

Concept

warranty repairs through our manufacturer

"Okay use them only for warranty repairs through our manufacturer that pays us back for him so I'm not that's funded by the OEM..."

Warranty repairs are fixes the manufacturer agrees to pay for. The dealer gets reimbursed, so transportation costs are less risky than when the dealer has to cover everything.

Term

OEM

"...so I'm not that's funded by the OEM yeah and so if I'm a writer what my writers would do..."

OEM means the car maker itself. If the OEM is paying for the repair, the dealership is more likely to get reimbursed for related costs.

Term

shuttle utilization

"And then you know you go back to the shuttle what did your shuttle utilization look like when you look at actual ride count per hour was it effective when you have the shuttle"

Utilization is how much the shuttle is actually being used versus sitting idle. If the shuttle can’t match where people need to go, it wastes time and money.

Concept

appointment link

"And then being able to set them up where whatever your appointment is you get a 1230 appointment you send in the link they're done at 115 they go get them they bring them in."

An appointment link is a website/app link that helps schedule your service visit. In this conversation, it also helps coordinate when and how you get picked up.

Concept

service shuttle

"So you mentioned yet options you started at the service shuttle first you probably looked at different options before you made the full pivot."

A service shuttle is a car/van the dealership uses to pick you up and drop you off while your car is in for service. It helps you keep your day going instead of sitting at the dealership.

Concept

service writers

"Was there anything that was a challenge from an adoption standpoint where your service writers or the customer or someone wasn't completely comfortable with the process."

Service writers are the people at the dealership who take your car’s service order and talk to you about what needs to be done. They help manage the process while your car is being worked on.

Concept

adoption standpoint

"Was there anything that was a challenge from an adoption standpoint where your service writers or the customer or someone wasn't completely comfortable with the process."

This means whether people were willing and able to start using the new system. They’re asking if the change was hard for employees or customers to get used to.

Concept

service drive

"And then from it from your side what is the dealer typically get wrong about Uber as a solution in the service drive."

The service drive is the part of a car dealership where you pull in for service—like dropping off your car or getting it back. The episode is talking about how transportation solutions fit into that flow.

Term

DMS

"let's talk integration when you say rides tie back to our own numbers inside the DMS so you have an integrated integration within the DMS."

DMS is the dealership’s main computer system for managing things like service appointments and repair paperwork. The episode is saying the ride solution can connect to that system.

Term

service advisor

"What does that actually look like for the advisor at the right up desk walk us through that process what what what what does the advisor do to actually place that call."

A service advisor is the person at the dealership who helps you with service—like explaining what needs to be done and coordinating the work. They’re saying the ride tool should be easy for that person to use.

Term

repair order number

"the service advisor can request a ride directly from that screen while managing the art that they're managing RO from right and so that ride ties directly to that repair order number."

A repair order is the paperwork for the work being done on your car. The repair order number is like an ID that ties the ride and billing to that specific service visit.

Term

warranty reimbursement

"at the end of the month as you mentioned a warranty reimbursement from the OEM your controller can wreck can reconcile that download the report and upload it right into their OEM system."

Warranty reimbursement is when the car maker pays the dealership back for warranty-covered repairs. They’re saying the ride data can be uploaded so the dealership can get reimbursed correctly.

Term

loaners

"every riot maps to a customer and RO and then every dollar is accounted for the TSD integration is a great example would give service managers kind of a unified view of loners and right share so they can choose the right option."

Loaners are replacement cars the dealership gives you when your car is in the shop. They’re talking about comparing options like loaners versus other transportation in real time.

Term

TSD integration

"every riot maps to a customer and RO and then every dollar is accounted for the TSD integration is a great example would give service managers kind of a unified view of loners and right share so they can choose the right option."

TSD integration is a computer connection between systems so ride/transportation info can be tracked alongside service work. The goal is better visibility and accounting for the dealership.

Concept

radius of miles

"But we try and keep it in a in a radius of miles now if it's a if it's a special circumstance will accommodate people"

They’re describing a distance limit—like “we’ll arrange rides within this area.” If someone’s outside the usual area, they may make exceptions.

Concept

designated spot in front of the dealership

"So they already know this customer this guy's coming he's driving this car boom we have a designated spot in front of the dealership where they walk out to it"

This describes a standardized pickup location used to streamline the ride process. By having customers walk out to a known spot, the dealership reduces confusion and makes the Uber workflow more repeatable for staff and customers.

Concept

monthly transportation spend

"So speaking of the comp let's do that monthly transportation spend before so loaners and service personnel personnel all that stuff what's the delta between what you were spending before and today with Uber"

They’re talking about the dealership’s monthly cost for moving people around—like rides for customers. The point is to compare what they used to spend versus what they spend now using Uber.

Concept

service vans

"Okay so you still got the 12 and then do you have service vans do you have delivery vans completely. Nope and I'm delivering parts so not that I'm boasting about it but I was able to cut"

Service vans are vehicles the dealership uses to move stuff around—like parts or equipment. Here, they’re saying they don’t have extra vans for that, because they’ve changed how they get parts.

Term

CP labor

"So has that shown up as a benefit and labor in hours per hour or CP labor. I think that's part of it I mean we've changed some processes since I've been here"

“CP labor” is shorthand for customer-pay labor—labor charges billed to the customer for service work. The speaker connects Uber to freeing up advisor time and improving labor efficiency, implying it can affect how many billable hours the shop can generate.

Concept

low mileage cars

"...now we're turning these cars this 12 like every six months it's working much better for my use car department even yeah because now they know I'm they're getting these low mileage cars and I'm not buried in a bunch of them."

Low mileage just means the car has been driven less than average. The speaker is saying it helps the used-car department sell cars faster.

Concept

courtesy rise pick up and drop off

"Uber for with Uber for business it's Uber Uber's enterprise arm and we work with dealers auto groups and OEMs and they use us for courtesy rise pick up and drop off parts delivery as well as corporate business travel... Most dealers still have a driver or two running parts around town"

It’s basically “we’ll get your car or you to the dealership and then bring you back” as part of service. The platform helps coordinate that so the dealer doesn’t need as many drivers.

Concept

parts delivery

"Most dealers still have a driver or two running parts around town... what are your sharpest dealers doing on parts delivery... dealers can call an order and dispatch through that same platform so that putting somebody off the floor and send it somebody to get it"

Instead of waiting for parts to arrive, the dealer arranges for parts to be delivered quickly so repairs can keep moving. The discussion is about using a platform to send parts to the right place fast.

Concept

white glove version

"...vehicle pick up and drop off as well as kind of like the white glove version so if a customer doesn't want to come in right they may be too busy"

“White glove” means a higher level of service—more help and less hassle for the customer. In this case, it’s about making pickup/drop-off smoother.

Concept

vehicle pick up and drop off

"...second as he mentioned to as well is a vehicle pick up and drop off as well as kind of like the white glove version so if a customer doesn't want to come in right they may be too busy the dealership can drop off the customer vehicle and then the the porter can uber back to the dealership"

It means the dealership arranges to get your car to the shop and bring it back. The goal is to make it easier for customers and reduce how many people the dealership needs to run around.

Concept

test drive

"...the dealership sales teams... when you get when you get prospects you know to the dealership you know to buy a car you know or to even think about or the test drive it"

A test drive is when a customer takes a car out to drive it before deciding to buy. They’re saying the service can help with that step too.

Concept

rideshare pool

"Yeah so rule dealers Malcolm thinking about rule dealers thinner rideshare pool longer pickup times does this product work"

It means how many drivers are available nearby to take trips. If there aren’t many, customers wait longer.

Car

Chevrolet Suburban

"...s does this product work there is it an urban and suburban play I'm in Kalamazoo Michigan it's tough to find..."

The Chevrolet Suburban is a large SUV made to carry a lot of people and gear. It’s designed for everyday driving and road trips, so it works well when you need more space than a smaller car. It may be mentioned when people talk about vehicles that fit both city and suburban life.

Concept

urban and suburban play

"Yeah so rule dealers Malcolm thinking about rule dealers thinner rideshare pool longer pickup times does this product work there is it an urban and suburban play I'm in Kalamazoo Michigan"

They’re asking whether this service works best in cities or in suburbs too. The answer is that it can vary depending on how many drivers are available in each area.

Concept

hotspot for drivers

"...we take that to our maps team and we say like hey how can we get more and more supply more drivers more couriers out to this way right and try to even sometime we can even make things a hotspot"

It’s like telling drivers where the most ride requests are coming in. The goal is to reduce wait times by sending drivers to the busiest areas.

Concept

rolling billboards

"Todd that says hey my branded loners they're rolling billboards I'm not really I'm not ready to give up that brand exposure"

It’s a way of saying the car’s branding gets seen while it’s out in public. The speaker is comparing that to online marketing.

Concept

branded loners

"Todd that says hey my branded loners they're rolling billboards I'm not really I'm not ready to give up that brand exposure what's your counter to that"

They’re talking about loaner cars with the dealership’s name on them, like a rolling billboard. The debate is whether that marketing is worth keeping compared to posting online.

Term

on demand service

"A couple things are happening at once first customer expectations for on demand service that are all time high like people are using their phone to book everything on their book flights groceries doctor visits right."

It means people want to book and get help right away using their phone. Instead of waiting around in a dealership lobby, they expect a faster, app-based process.

Term

fixed ops

"...dealerships under real margin pressure and the fixed ops are really carrying the store right now so when you weigh in that traditional loaner fleet."

Dealerships have two big money areas: selling cars, and running the service/parts side. “Fixed ops” refers to that service/parts side that keeps the lights on.

Topic

Uber vs traditional loaner fleet economics

"...when you weigh in that traditional loaner fleet... against a per ride model like Uber... so think about expense cut where does that money go to directly to the bottom line."

They’re talking about whether it’s cheaper to run your own loaner cars or to use rides from a service like Uber. The big idea is that cutting the old expense can improve the dealership’s bottom line.

Term

margin pressure

"...dealerships under real margin pressure and the fixed ops are really carrying the store right now..."

It means the dealership is making less profit per sale because costs or competition are squeezing the numbers. That’s why they’re trying to cut expenses.

Term

per ride model

"As he mentioned insurance appreciation salaries of the person that's managing it against a per ride model like Uber."

Instead of paying to keep a bunch of cars ready all the time, you pay for each individual ride when it’s needed. That can be cheaper and easier to manage.

Term

service department bottom line

"...think about expense cut where does that money go to directly to the bottom line... Your best KP your best KPI is the bottom line it's the net for the service department..."

“Bottom line” just means the final money result—what’s left after expenses. They’re saying owners care most about improving that number for the service side.

Term

guard rails and controls

"...the biggest mistake a dealer can make in the first year... is not making sure some guard rails and controls are in place... you can always have a couple bad actors at every location..."

They mean setting rules so the program doesn’t get abused or run over budget. The goal is to keep spending controlled while still helping customers.

Brand

Uber Black

"...you can always have a couple bad actors at every location right... People may be ordering Uber Blacks right for the best friends or whatever that might be..."

Uber Black is the more expensive, premium version of Uber. The point here is that without rules, people might pick the pricier option.

Term

dashboard

"...we like to have what our service advisors and managers are making sure we set it before any service advisor gets even touches the dashboard or orders are right."

A dashboard is the screen/software panel where employees manage the program. They’re saying to set the rules first so staff don’t accidentally allow overspending.

Term

mileage limits

"...we set it before any service advisor gets even touches the dashboard or orders are right... we set up all the guard rails... the mileage limits and all the controls..."

It’s a rule that limits how far a ride can be. That helps keep the dealership from paying for overly long trips.

Term

vouchers

"Everything you can put vouchers in where the dealer is going to only pay 25 of the voucher if it's a $30 ride the customers pays that so there's a lot of options that Uber's built in."

A voucher is like a spending credit for rides. The dealership can set it up so they only cover a portion, and the customer pays the rest.

Term

mile radius

"I use a mile radius because I'm in a small valley you could do it on a dollar a month we could set we only want to spend this much per month right and when you hit that you get a warning so."

It’s a rule that limits rides to a certain distance area around the dealership. That keeps costs predictable and matches local travel needs.

Term

vehicle privileges

"That's a great perk and actually that's a great thing you know we'll hear sometimes about employees that don't even qualify for vehicle privileges can't drive a vehicle for whatever reason."

“Vehicle privileges” means employees get permission to use a company vehicle. It’s usually a perk with rules about who qualifies and under what conditions.

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