The Dealer Playbook
Michael Cirillo
Updated 5 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
Are you the creator? Claim this podcast
Episodes (709)
Powerbomb: Are You Replaceable? w/ Ari Meisel
For those stuck in job preservation mode, this sage wisdom about the difference between being replaceable and getting replaced will help you clarify where your mindset should be.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Ari-Meisel: The Art Of Doing Less
An unfortunate illness led Ari Meisel down a path of finding efficiencies in every day life. As a Best-selling author and executive coach, Ari teaches corporations how to spend more time doing less. Listen and take notes during this compelling and extremely practical episode of The Dealer Playbook Podcast.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Authenticity In Your Brand Is Key w/ Kristen Hinman
When it comes to branding, being authentic is key. Too often, many feel the need to brag or embellish the work they are doing because they feel that it won’t stand out in the cluttered social media landscape. Kristen Hinman shares simple, yet practical ways to introduce more authenticity in your branding efforts.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#188: Getting The Exposure Your Dealership Needs w/ Kristen Hinman
With a background in PR and landing her clients interviews with the likes of Barbara Walters and Anderson Cooper, Kristen Hinman shares valuable insights about how car dealers can get the right exposure for their dealerships.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Implement Your Lead Handling North Star w/ Paul de Vries
Dealers around the world are struggling to implement a lead handling process that sticks. In this powerbomb episode, Paul de Vries shares his wisdom about establishing a process that your team can adopt and implement.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#187: Stop Being A Lead Zombie w/ Paul de Vries
There is more than enough statistical data to validate the fact that dealers don't need more leads. They need people who are trained and efficient at handling the leads. In this insightful episode, resident leads expert, Paul DeVries shares his advice about how dealers can stop being lead zombies and start booking more appointments quickly.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Be More Effective w/ Adrian Shepherd
It's not about how much time you put into a project -- it's about the project getting done. In this powerbomb, Adrian explains why being busy isn't enough to accomplish your definition of success in the retail automotive industry.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#186: Productivity, One Bite At A Time w/ Adrian Shepherd
Adrian Shepherd, founder of the revolutionary one-bite time management and productivity system shares his wisdom about how car dealers can get more accomplished throughout the day. Praised for it's refreshing approach to time management by the likes of Brian Tracy, Adrian's advice is something listeners can immediately apply to their lives each day.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Don't Be An Idiot w/ Leo Quinn
Getting rejected for the sake of it isn't the purpose of proactively seeking rejection. In this week's powerbomb, Leo Quinn shares the purpose of getting comfortable with rejection as someone responsible for generating revenue.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#185: Learning From Rejection w/ Leo Quinn
Leo Quinn knew that rejection was something he feared, so he decided to do something about it. If you're in sales, marketing, or any form of customer service, you can probably relate. In this episode of The Dealer Playbook podcast, Leo shares his compelling story about proactively seeking out 1000 rejections during the summer of 2019, including the lessons he's learned as a result. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: How About Those Spreadsheets? w/ Ben Baker
There are many things leaders at car dealerships COULD do, but Ben Baker really challenges the concept of what SHOULD they do. Through this context, we hope you'll enjoy this week's powerbomb episode.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#184: How to Engage, Retain, and Grow Your Team w/ Ben Baker
What is the financial return on investment on happy employees? Ben Baker, founder of "Your Brand Marketing" shares the shocking value that happiness can bring to your dealership. He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: It's a People Thing W/ Alex Swire-Clark
People matter. In this powerbomb, Alex Swire-Clark explains how you can get the most from your people in a way that encourages growth and productivity.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#183: Why Is Emotional Intelligence Such A Big Deal? W/ Alex Swire-Clark
Ok, so what's the deal with emotional intelligence? Why do business leaders like Gary Vaynerchuk talk so much about it? Alex Swire-Clark, host of the rapport advantage podcast and CEO of Solar Inc., shares his best advice about why it's important and how it can positively impact your dealership. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Maintaining A Proper Digital Focus w/ Alexi Venneri
Sometimes you need to take a triage approach with your digital marketing to get it back to a place that's healthy and producing results. Triage doesn't mean overhauling everything, it means carefully assessing needs and prioritizing actions in a strategic way. In this powerbomb, Alexi Venneri explains.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#182: Improve Your Digital First Impression w/ Alexi Venneri
Alexi Venneri, founder and CEO of Digital Air Strike, shares her experience about why first impressions matter online. From the first ad consumers see and the first result the interact with on Google to the first time they land on your website or first interaction with your team. In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital first impression including quick tips and strategies to make it happen. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#181: How The Power Of Language Can Inspire Those Around Us w/ John Klymshyn
There is much more to language than the words we speak, or the way we move our body - and that's where John Klymshyn comes in. Author of 11 books on the topic, John teaches that the power of language can truly inspire those around us to create massive gains in life. In episode 181, you'll hear John share his best advice for car sales people, and dealership managers about how to effectively use language to inspire growth and forward momentum. Subscribe and Share! Don't forget to turn on notifications to get find out when new episodes go live!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Do You Need A Service Website? w/ Owen Moon
There is so much opportunity for car dealers to drive more attention and traffic to the service department online, which begs to ask: Do you feel like you need a dedicated service website? Owen Moon, CEO of Fixed-Ops Digital, has the answer.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#180: How to Maximize Your Service Department w/ Owen Moon
Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process. In episode 180, Owen Moon, Founder of Fixed-Ops Digital shares some common sense ways you can get more from your service department regardless of the competition in your market.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: What The Mind Can Conceive and Believe w/ Howard Berg
Howard Berg (the world's fastest reader) shares some cool experiences that demonstrate how powerful the mind truly is, and what's possible when you learn to maximize its potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#179: Learn Anything 100% Faster w/ Howard Berg
Howard Berg is the fastest reader in the world and joins Michael for the most hands-on learning experience ever produced in The Dealer Playbook history. For Howard, it's not just about reading. It's about acquiring new knowledge, and perhaps more importantly, retaining and comprehending it. In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help you read, retain, and comprehend any information 20 - 40% faster just by the time you're finished listening to this episode. Special Offer: Get access to Howard's entire course material with a special offer exclusive to DPB listeners. Listen to the episode to find out how to claim the offer! Share the love! If you're getting value from the podcast, share it on social media so that others will benefit.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: What Car Dealers Should Do Before Social Media w/ Mark Shaw
Social media expert, Mark Shaw, explains that there are a variety of more productive activities that car dealers and car sales people can do to grow the business prior to wasting energy on social media. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#178: The Social Media Kiss Of Death w/ Mark Shaw
As one of the UK's most trusted social media advisors, Mark Shaw developed a name for himself by being a regular on the BBC and Skynews. In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were possible. DON'T FORGET: Share the podcast with your coworkers and make sure to subscribe on your favorite podcast app!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Sell More Cars With Data feat. Lindsey BOOM Shaker
What's the point in analyzing data if you're not going to use it to enhance the consumer's path to purchase? Every day, customers are looking for information that will help them make an educated car buying decision. It's that knowledge that helps Lindsey Shaker win with content. By analyzing the data, she's able to understand what customers care about and then produces relationship-worthy content that addresses their questions, feedback, and concerns.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#177: A Real Dealer's Field Guide to Content Marketing w/ Lindsey BOOM Shaker
Lindsey BOOM Shaker, a digital marketer for Shaker Auto Group in New England knows a thing or two about creating content that generates new, repeat, and referral business. Shaker Auto Group is a staple in New England with 7 dealerships and a history spanning eight decades. In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise. Getting value? Here's what to do: Leave an honest review on Apple podcasts! Share the show with your colleagues Subscribe and turn on notifications! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook