The Dealer Playbook
Michael Cirillo
Updated 5 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (709)
Powerbomb: Your Morning Routine Will Help Your Business Grow w/ Ryan Cote
Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible. The real question is this: How many more thought leaders who share the power of their morning routine will it take for you to implement a solid morning routine for yourself? Don't wait. Dominate!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#176: Does Traditional Marketing Still Work? w/ Ryan Cote
Remember those Columbia-House mailers that you used to get as a kid? Ryan Cote is a VP of the company that was responsible for those! As a third-generation family business, Ballentine specializes in traditional media, but has also evolved into a successful digital shop. From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to achieve higher success in your marketing. Subscribe to The Dealer Playbook Click that subscribe button and turn on notifications! Join Michael on Social Media: Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram: http://bit.ly/lib-insta- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: The Word Track To Win All Word Tracks w/ Chris Voss
Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!? In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#175: Negotiate Like Your Life Depends On It w/ Chris Voss
Chris Voss is the bestselling author of "Never Split The Difference: Negotiating As If Your Life Depended On It." As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale. His matter-of-fact wisdom about high stakes negotiation make this episode of the podcast a must listen for anyone in sales. Subscribe to The Dealer Playbook: Click the subscribe button on your favorite podcast app, and turn on notifications! Share the podcast with your co-workers!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Action-Oriented Leaders w/ Claude Silver
In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#174: The Silver Lining of Work Culture w/ Claude Silver
Claude Silver is the Chief Heart Officer of VaynerMedia, one of Gary Vaynerchuk's portfolio companies with over 750 employees. In this episode, Claude shares her unique perspective as the one responsible for edifying, building, and mentoring the VaynerMedia team. She also shares wise advice about how dealerships struggling to cultivate a positive environment can start today to make gains. While the macro of what you're trying to accomplish won't happen overnight, Claude passionately believes that people are the most important asset of any organization or business and that it's crucial for business owners, and leadership to remember that being human and giving second chances could make or break the success of their company. Subscribe to The Dealer Playbook Getting value from the show? Don't forget to click that subscribe button and turn on notifications! Have a question for Michael? Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram: http://bit.ly/lib-insta- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Why Technology Still Sucks w/ Dan Collingridge
Don't let the facts hurt your feelings. In this power bomb, Michael asks Dan Collingridge (a Leader in Utah's tech scene), why most of the technology solutions out there in automotive still suck. The answer may or may not surprise you. Subscribe to The Dealer Playbook Getting value from the show? Don't forget to click that subscribe button and turn on notifications! Have a question for Michael? Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram: http://bit.ly/lib-insta- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#173: Does Marketing Tech Help Or Hinder? W/ Dan Collingridge
Dan Collingridge is a leader in the Utah tech scene with a deep knowledge of marketing technology and its applications for business. As the CTO of several tech startups, Dan utilizes the skills acquired from when he managed global teams for a multi-billion dollar tech company. In this episode you'll discover how to make the most of the technology in your store as well as Dan's wisdom about A.I. and how it is being used to maximize business growth. -- Subscribe to The Dealer Playbook Getting value from the show? Don't forget to click that subscribe button and turn on notifications! Have a question for Michael? Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram: http://bit.ly/lib-insta- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: What You Should Know About Knowledge w/ Joe Cala
There is a myth about knowledge. Growing up we were taught that knowledge is power, but what if that's only one part of the equation? In this Powerbomb, Joe Cala shares the missing piece which turns myth into reality.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#172: How To Make The Most Of Every Day w/ Joe Cala
Joe Cala is on a mission to help others get the most out of every day. For Joe, his belief in God is a major contributor to what motivates him to do more, be more, and achieve more. The purpose of this episode is to help you discover your purpose. What motivates you to think bigger, reach higher, and live happier? Whether you believe in God or not, having a purpose will help you make the most of each day as you rise toward your definition of success. Don't forget to subscribe! Dominate!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#171: How to Get Buy-In From Your Managers w/ Michael Cirillo
Do you have ideas that you believe will be awesome, but you've struggled to get buy-in from your staff or leadership? In this episode, Michael shares some ideas about how to get buy-in from your team so that you can achieve your definition of success within the dealership. Share the love! If you're getting value from the DPB, share it with someone else who will benefit! That's the mission of the podcast, to enrich and empower retail automotive professionals around the world! Have a question for Michael? Connect using your favorite social platform: Facebook Instagram LinkedIn - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Align Your Branding With Customer Expectations w/ David Kelleher and Angie Cucco
It's no secret that in order to achieve success in your dealership, you need to identify ways to fulfill your customers' expectations. In this powerbomb, David Kelleher and Angie Cucco share a practical and statistical way to do just that. Make a difference: Share the Podcast! If you're getting value from the DPB, share the love! Together we can make a positive impact on the automotive industry, one person at a time. Have a question/comment for Michael? Leave an audio message for Michael over on the Facebook page or a DM on LinkedIn and you could be featured in an upcoming episode!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#170: Branding Your Way To Market Domination w/ David Kelleher and Angie Cucco
David Kelleher, Dealer Principal of David Auto CDJR and Angie Cucco, Automotive Account Manager at Google Detroit, share how you can brand your way to market domination, and increase business by 30% or more. David shares his insights, wisdom and experience operating a successful dealership in the Philly region, while Angie supports the conversation with her research, and insights about car shopper behaviors. Show your support for the DPB in three ways! 1.) Subscribe and turn on notifications 2.) Connect with Michael on your fav social platform 3.) Leave an honest review on Apple podcasts (or your fav podcast app).- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Master the Phones vs. Manage the Phones w/ Mike Haeg
There is a difference between having phone skills and managing a phone process. In this powerbomb, Mike Haeg briefly explains the difference between the two and why both must work hand in hand to garner the best results for dealers. Three ways to show support for The Dealer Playbook: 1.) Subscribe and turn on notifications! 2.) Connect with Michael on social media! 3.) Leave an honest review on iTunes! Help spread the word!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#169: Why Your Phone Process Might Be Broken w/ Mike Haeg
Mike Haeg, VP of Automotive at Car Wars, shares his best advice about how to land more opportunities over the phone. In this episode of the podcast, Michael and Mike explore the differences between having phone skills and a phone management process, as well as the impact leveraging both could have on your sales outcomes. Subscribe to the podcast: If you're getting value from the DPB, make sure you subscribe and turn notifications on so that you don't miss new content. Leave an honest review: We would love your honest review of the podcast on iTunes or wherever you're listening right now. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Demonstrate The Difference w/ Dr. Brynn Winegard
Put your actions where your mouth is. In this week's powerbomb episode, Dr. Winegard shares a few simple truths that will help car sales professionals demonstrate that they are different rather than feeling the need to say it all the time.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Dr. Brynn Winegard: Brain Science For Persuasion And Influence
Once you've learned all of the word tracks and sales tactics, where do you go? What can you do? Dr. Brynn Winegard, and award-winning professor, speaker, and expert in business brain sciences, knows why your customers do what they do, and why they make the decisions they make. As a consultant to companies like Pfizer, Nestle, and Johson and Johnson, Dr. Winegard shares her best advice for thos in the car business wanting to take their influence and persuasive abilities to the next level. Are you getting value from The Dealer Playbook Podcast with Michael Cirillo? Here are three simple things you can do to show your support for the show. 1.) Subscribe: If you haven't yet, click the subscribe buttom and make sure notifications are turned on. 2.) Connect on Social: Say "hi" to Michael on your favorite social platform 3.) Review the show: Leave an honest review on iTunes (or the platform of your choice)- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Goodbye Patience with Brad Lea
Be patient. That's what we've all been told since any of us can remember. Patience is a virtue. And while there are a great deal of things in life that require patience, Brad Lea shares his perspective on when it's okay to throw patience out the window.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#167: Simple Rules of Success feat. Brad Lea
They say that wise people learn from experience, while super-wise people learn from others experiences. Brad Lea, founder of LightspeedVT is no exception. In this episode of the podcast, Brad shares his common sense wisdom about the simple rules of success. There's no BS in what Brad has to say, so this should serve as a reminder of what you need to be doing if you want to succeed in your career and in life. Subscribe to the podcast: Don't miss upcoming episodes of the podcast. Subscribe using your favourite podcast app, and make sure notifications are turned on. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelcirillo- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Borrow What Works
Shay Rowbottom explains that one of the best ways to develop your content strategy on LinkedIn is to observe what other successful creators are doing. Discover what it is about their content that is hitting the mark and then experiment by publishing similar topics, laced with your unique attributes.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#166: Personal Branding on LinkedIn
The rise in popularity of LinkedIn presents a massive opportunity for those who are willing to put themselves out there and leverage the social platform for personal branding. Shay Rowbottom, one of LinkedIn's prominent content creators joins Michael to share her process for creating content on LinkedIn as well as the importance of vulnerability, transparency, and honesty when developing your brand.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Why Getting More Leads Isn't The Answer w/ Shaun Raines
Getting MORE leads may actually not solve your real problems. In this week's Powerbomb, Shaun Raines shares something that is vital for any dealership to master.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#165: The Best Digital Retailing Starts and Ends Offline
Few in the auto industry possess the innate ability to throw down some hard truth while simultaneously making you love them. Shaun Raines is one of those people. As an industry veteran, Shaun delivers keen insights about how to improve your digital retailing so that it satisfies the demands of the market and increasing advancements in technology. * Enjoying the DPB? Don't forget to subscribe to the podcast and make sure notifications are turned on! * Connect with Michael Cirillo: LinkedIn: https://www.linkedin.com/in/michaelcirillo Instagram: https://www.instagram.com/dealer_playbook YouTube: https://www.youtube.com/thedealerplaybook - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Be Tactical With Your Goals
In episode 164 Michael shared the inspiring story of John Stephen Ahkwari, a 1968 Olympian who demonstrated the power of the human spirit. In this powerbomb, hear Michael's recap about why it's important to have a playbook that strategically outlines what you want to achieve and what it will take to get you there. For the full episode, download episode #164 on your favourite podcast app.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#164: How To Win Even When You Lose
Losing might just tell you more about yourself than you could ever imagine. In today's rat race, our sights are so focused on the win that we beat ourselves up when we lose. Without losing, however, winning wouldn't feel like winning. In this episode of the DPB, you'll hear the story of John Stephen Akhwari, a 1968 Olympic marathon runner who lost the race, but won the history books.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook