The Dealer Playbook
Michael Cirillo
Updated 1 day agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (716)
#180: How to Maximize Your Service Department w/ Owen Moon
Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process. In episode 180, Owen Moon, Founder of Fixed-Ops Digital shares some common sense ways you can get more from your service department regardless of the competition in your market.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: What The Mind Can Conceive and Believe w/ Howard Berg
Howard Berg (the world's fastest reader) shares some cool experiences that demonstrate how powerful the mind truly is, and what's possible when you learn to maximize its potential.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#179: Learn Anything 100% Faster w/ Howard Berg
Howard Berg is the fastest reader in the world and joins Michael for the most hands-on learning experience ever produced in The Dealer Playbook history. For Howard, it's not just about reading. It's about acquiring new knowledge, and perhaps more importantly, retaining and comprehending it. In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help you read, retain, and comprehend any information 20 - 40% faster just by the time you're finished listening to this episode. Special Offer: Get access to Howard's entire course material with a special offer exclusive to DPB listeners. Listen to the episode to find out how to claim the offer! Share the love! If you're getting value from the podcast, share it on social media so that others will benefit.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: What Car Dealers Should Do Before Social Media w/ Mark Shaw
Social media expert, Mark Shaw, explains that there are a variety of more productive activities that car dealers and car sales people can do to grow the business prior to wasting energy on social media. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#178: The Social Media Kiss Of Death w/ Mark Shaw
As one of the UK's most trusted social media advisors, Mark Shaw developed a name for himself by being a regular on the BBC and Skynews. In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were possible. DON'T FORGET: Share the podcast with your coworkers and make sure to subscribe on your favorite podcast app!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Sell More Cars With Data feat. Lindsey BOOM Shaker
What's the point in analyzing data if you're not going to use it to enhance the consumer's path to purchase? Every day, customers are looking for information that will help them make an educated car buying decision. It's that knowledge that helps Lindsey Shaker win with content. By analyzing the data, she's able to understand what customers care about and then produces relationship-worthy content that addresses their questions, feedback, and concerns.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#177: A Real Dealer's Field Guide to Content Marketing w/ Lindsey BOOM Shaker
Lindsey BOOM Shaker, a digital marketer for Shaker Auto Group in New England knows a thing or two about creating content that generates new, repeat, and referral business. Shaker Auto Group is a staple in New England with 7 dealerships and a history spanning eight decades. In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's dealerships rank higher in search engine than the OEMs for which they franchise. Getting value? Here's what to do: Leave an honest review on Apple podcasts! Share the show with your colleagues Subscribe and turn on notifications! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Your Morning Routine Will Help Your Business Grow w/ Ryan Cote
Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible. The real question is this: How many more thought leaders who share the power of their morning routine will it take for you to implement a solid morning routine for yourself? Don't wait. Dominate!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#176: Does Traditional Marketing Still Work? w/ Ryan Cote
Remember those Columbia-House mailers that you used to get as a kid? Ryan Cote is a VP of the company that was responsible for those! As a third-generation family business, Ballentine specializes in traditional media, but has also evolved into a successful digital shop. From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to achieve higher success in your marketing. Subscribe to The Dealer Playbook Click that subscribe button and turn on notifications! Join Michael on Social Media: Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram: http://bit.ly/lib-insta- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: The Word Track To Win All Word Tracks w/ Chris Voss
Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!? In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#175: Negotiate Like Your Life Depends On It w/ Chris Voss
Chris Voss is the bestselling author of "Never Split The Difference: Negotiating As If Your Life Depended On It." As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale. His matter-of-fact wisdom about high stakes negotiation make this episode of the podcast a must listen for anyone in sales. Subscribe to The Dealer Playbook: Click the subscribe button on your favorite podcast app, and turn on notifications! Share the podcast with your co-workers!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Action-Oriented Leaders w/ Claude Silver
In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#174: The Silver Lining of Work Culture w/ Claude Silver
Claude Silver is the Chief Heart Officer of VaynerMedia, one of Gary Vaynerchuk's portfolio companies with over 750 employees. In this episode, Claude shares her unique perspective as the one responsible for edifying, building, and mentoring the VaynerMedia team. She also shares wise advice about how dealerships struggling to cultivate a positive environment can start today to make gains. While the macro of what you're trying to accomplish won't happen overnight, Claude passionately believes that people are the most important asset of any organization or business and that it's crucial for business owners, and leadership to remember that being human and giving second chances could make or break the success of their company. Subscribe to The Dealer Playbook Getting value from the show? Don't forget to click that subscribe button and turn on notifications! Have a question for Michael? Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram: http://bit.ly/lib-insta- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Why Technology Still Sucks w/ Dan Collingridge
Don't let the facts hurt your feelings. In this power bomb, Michael asks Dan Collingridge (a Leader in Utah's tech scene), why most of the technology solutions out there in automotive still suck. The answer may or may not surprise you. Subscribe to The Dealer Playbook Getting value from the show? Don't forget to click that subscribe button and turn on notifications! Have a question for Michael? Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram: http://bit.ly/lib-insta- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#173: Does Marketing Tech Help Or Hinder? W/ Dan Collingridge
Dan Collingridge is a leader in the Utah tech scene with a deep knowledge of marketing technology and its applications for business. As the CTO of several tech startups, Dan utilizes the skills acquired from when he managed global teams for a multi-billion dollar tech company. In this episode you'll discover how to make the most of the technology in your store as well as Dan's wisdom about A.I. and how it is being used to maximize business growth. -- Subscribe to The Dealer Playbook Getting value from the show? Don't forget to click that subscribe button and turn on notifications! Have a question for Michael? Facebook: http://bit.ly/lib-fb LinkedIn: http://bit.ly/lib-linkedin Instagram: http://bit.ly/lib-insta- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: What You Should Know About Knowledge w/ Joe Cala
There is a myth about knowledge. Growing up we were taught that knowledge is power, but what if that's only one part of the equation? In this Powerbomb, Joe Cala shares the missing piece which turns myth into reality.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#172: How To Make The Most Of Every Day w/ Joe Cala
Joe Cala is on a mission to help others get the most out of every day. For Joe, his belief in God is a major contributor to what motivates him to do more, be more, and achieve more. The purpose of this episode is to help you discover your purpose. What motivates you to think bigger, reach higher, and live happier? Whether you believe in God or not, having a purpose will help you make the most of each day as you rise toward your definition of success. Don't forget to subscribe! Dominate!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#171: How to Get Buy-In From Your Managers w/ Michael Cirillo
Do you have ideas that you believe will be awesome, but you've struggled to get buy-in from your staff or leadership? In this episode, Michael shares some ideas about how to get buy-in from your team so that you can achieve your definition of success within the dealership. Share the love! If you're getting value from the DPB, share it with someone else who will benefit! That's the mission of the podcast, to enrich and empower retail automotive professionals around the world! Have a question for Michael? Connect using your favorite social platform: Facebook Instagram LinkedIn - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Align Your Branding With Customer Expectations w/ David Kelleher and Angie Cucco
It's no secret that in order to achieve success in your dealership, you need to identify ways to fulfill your customers' expectations. In this powerbomb, David Kelleher and Angie Cucco share a practical and statistical way to do just that. Make a difference: Share the Podcast! If you're getting value from the DPB, share the love! Together we can make a positive impact on the automotive industry, one person at a time. Have a question/comment for Michael? Leave an audio message for Michael over on the Facebook page or a DM on LinkedIn and you could be featured in an upcoming episode!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#170: Branding Your Way To Market Domination w/ David Kelleher and Angie Cucco
David Kelleher, Dealer Principal of David Auto CDJR and Angie Cucco, Automotive Account Manager at Google Detroit, share how you can brand your way to market domination, and increase business by 30% or more. David shares his insights, wisdom and experience operating a successful dealership in the Philly region, while Angie supports the conversation with her research, and insights about car shopper behaviors. Show your support for the DPB in three ways! 1.) Subscribe and turn on notifications 2.) Connect with Michael on your fav social platform 3.) Leave an honest review on Apple podcasts (or your fav podcast app).- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Master the Phones vs. Manage the Phones w/ Mike Haeg
There is a difference between having phone skills and managing a phone process. In this powerbomb, Mike Haeg briefly explains the difference between the two and why both must work hand in hand to garner the best results for dealers. Three ways to show support for The Dealer Playbook: 1.) Subscribe and turn on notifications! 2.) Connect with Michael on social media! 3.) Leave an honest review on iTunes! Help spread the word!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#169: Why Your Phone Process Might Be Broken w/ Mike Haeg
Mike Haeg, VP of Automotive at Car Wars, shares his best advice about how to land more opportunities over the phone. In this episode of the podcast, Michael and Mike explore the differences between having phone skills and a phone management process, as well as the impact leveraging both could have on your sales outcomes. Subscribe to the podcast: If you're getting value from the DPB, make sure you subscribe and turn notifications on so that you don't miss new content. Leave an honest review: We would love your honest review of the podcast on iTunes or wherever you're listening right now. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Demonstrate The Difference w/ Dr. Brynn Winegard
Put your actions where your mouth is. In this week's powerbomb episode, Dr. Winegard shares a few simple truths that will help car sales professionals demonstrate that they are different rather than feeling the need to say it all the time.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Dr. Brynn Winegard: Brain Science For Persuasion And Influence
Once you've learned all of the word tracks and sales tactics, where do you go? What can you do? Dr. Brynn Winegard, and award-winning professor, speaker, and expert in business brain sciences, knows why your customers do what they do, and why they make the decisions they make. As a consultant to companies like Pfizer, Nestle, and Johson and Johnson, Dr. Winegard shares her best advice for thos in the car business wanting to take their influence and persuasive abilities to the next level. Are you getting value from The Dealer Playbook Podcast with Michael Cirillo? Here are three simple things you can do to show your support for the show. 1.) Subscribe: If you haven't yet, click the subscribe buttom and make sure notifications are turned on. 2.) Connect on Social: Say "hi" to Michael on your favorite social platform 3.) Review the show: Leave an honest review on iTunes (or the platform of your choice)- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Goodbye Patience with Brad Lea
Be patient. That's what we've all been told since any of us can remember. Patience is a virtue. And while there are a great deal of things in life that require patience, Brad Lea shares his perspective on when it's okay to throw patience out the window.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook