The Dealer Playbook
Michael Cirillo
Updated 5 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (709)
Powerbomb: How to Avoid a Rushed Hiring Process w/ Craig Lockerd
You need new staff, and you need them now! That's one of the most common challenges dealers face, but there is a simple way to avoid the immediate and rushed need to find more people. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#163: How to Find, Hire, and Retain Top Talent
With over 17,000 successful hiring campaigns under his belt, Craig Lockerd shares powerful advice about what it takes to find, hire, and retain top talent for your dealership. Buckle up–this one's a doozy. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Walk the Walk with Heather Ballentine
Walking the walk isn't easy. That's why so few do it. That's why those that do experience accelerated growth. This week's powerbomb is all about the importance of putting in the work and doing what others aren't willing to do in the name of achieving your personal definition of success. I believe you have what it takes to make it rain! Gotta question for me? Hit me up on the DPB Facebook page! If you're getting value from the show, share it with your co-workers, leaders, team and associates!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Heather Ballentine: What It Takes to Go All-In as an 'Automotive'preneur
In addition to being a model, actress, musician, and mother; Heather Ballentine is a very successful Super Lux automotive sales professionals. Get a glimpse into how Heather manages her portfolio of over 700 repeat customers, and what it takes to be a top 1%'er. Got a question for Michael? Drop us a line over on the DPB Facebook page! For more from The Dealer Playbook Podcast, visit thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Why Your Morning Routine Will Make or Break You w/ Glenn Lundy
Glenn Lundy is on a mission to help others improve the way they start their day. In this powerbomb, you'll hear Glenn talk about why your morning routine can make or break ones ability to achieve success in life. Enjoying the DPB Podcast? Subscribe using your favourite podcast app! Interested in bringing Michael to your event or seminar? Drop Michael a line: [email protected] - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#161: Rise and Grind
Glenn Lundy is the host of the hit Facebook Live show, Rise and Grind which airs every weekday morning at 5:30am. His mission is to help inspire others to achieve success and believes it's all in how they start each day. Discover what you can do to get over slumps, learn, and grow at an accelerated rate. Subscribe to The Dealer Playbook If you're getting value from the podcast, join the family! Click the subscribe button on your favourite podcast app now! Have a question? Michael would love to hear from you. Connect with him on LinkedIn or over on the DPB Facebook Page!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Why You Should Hire Brands, Not Warm Bodies w/ Jason Harris
Jason Harris shares his perspective about what he's looking for in an automotive sales professional. The brand equity of your dealership could already be a lot higher than you think. Now it's time to leverage that fact.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#160: Marketing Isn't the Solution for Poor Operations
Jason Harris is a former dealer turned consultant who joins Michael to share his advice about dealership operations–more importantly the operational elements that dealers should focus their time and energy on. No amount of great marketing will compensate for poor operations. Subscribe! C'mon man! Do it man! :) If you're getting value from the podcast, go ahead and click the subscribe button wherever you're listening! Super fans - Join Michael over on the DPB Facebook Page to get the latest news, tips, tricks, and behind the scenes looks at the show! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: How Amazon Grew So Quickly with Ian Coburn
If you've ever used Amazon (or Facebook for that matter), you've experienced a major contributor to their success. In reference to an article published on LinkedIn, Ian Coburn shares how sites like Amazon grew as quickly as they did (and continue to grow).- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#159: Why Learning These Soft Skills Could Save Your Sales Career
Former stand-up comedian turned author, Ian Coburn, joins Michael to share why soft-selling is crucial to winning stronger relationships and more sales. In episode 159, you'll learn the right questions to ask during the sales process that not only advance the sale but trigger voluntary sharing! Subscribe to the DPB on your podcast app to get notified when new episodes go live! Have a question for Michael? Head over to The Dealer Playbook Facebook Page and send him a direct message!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Do Dealership Ladies' Nights Really Work? w/ Christine Mitchell
Over the last 20 years, Christine Mitchell has demonstrated how impactful hosting ladies' nights can be for any dealership. In this powerbomb, you'll discover why that is. For the full episode, check out episode 158 or visit thedealerplaybook.com/episodes Subscribe to The Dealer Playbook today to get notified when new episodes go live! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#158: How To Retain Multi-Generational Customers
Christine Mitchell, a.k.a, The Car Lady is known for filling dealerships with loyal repeat and referral customers by hosting "Know Your Car Nights" within the dealership. In episode 158, you'll learn how her strategy is responsible for enhancing the customer experience, drives business, and creates an atmosphere that shatters common industry perceptions. Subscribe to the DPB on your podcast app to get notified every time a new episode goes live! Have a question for Michael? Head over to The Dealer Playbook Facebook Page and send him a DM!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Remember These Four Website Tips w/ Michael Cirillo
Michael shares 4 website tips that will help you wrangle more control of your digital presence. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#157: Stop Overhauling Your Website w/ Michael Cirillo
Michael shares his interview on the AutoRemarketing podcast and then morphs the remainder of episode 157 into a helpful rant about what you should consider before overhauling your website. Learn 4 helpful tips that will help prepare you to improve website performance.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Rome Wasn't Built In A Day w/ Anthony Alagona
In episode 156, Anthony Alagona shared what can have the biggest impact on your career in sales and business development. Michael comedically explained why you have to actually talk to people, especially in a world where so much is left to instant messaging.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#156: Business Development Isn't A Department, It's a Mindset w/ Anthony Alagona
Business Development centers(res) are popping up in dealerships across the world with the sole purpose of booking more appointments and selling more products and services. Anthony Alagona shares his best advice about how to develop more business by understanding that business development is not a department, it's a mindset. Subscribe to the podcast to get notified when new episodes are live! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Powerbomb: Get Good At This ONE Thing w/ Dave Benson
Listen to the full episode here: http://www.thedealerplaybook.com/dave-benson In episode 155, Michael asks, "What's one thing sales professionals should focus on in 2019?" In this nugget-packed minisode, Dave Benson provides the answer. Don't forget to subscribe AND if you're getting value from the show, leave a review on iTunes or the Facebook Page- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#154: How to Evolve and Adapt in the Digital Age
Brian Benstock is the Vice President and General Manager of Paragon Honda–the #1 Honda store in the world. From personal experience, Brian shares valuable insights into how dealers can adapt and evolve in the digital age. Rather than trying to keep up, dealers can get a head and dominate.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#153: Phone vs. Video–What Skill Should You Master First?
Elise Kephart Adame is back and shares her latest wisdom about phone and video. This showdown of sorts will help you determine what skillset is higher priority between phone and video, and simple ways you can leverage them both to book more appointments and sell more vehicles.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#152: How to Rank Higher on Google in 2019
Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the web.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Minisode: How to Gain a Tactical Advantage in 2019
Kicking off the new year, Michael shares a daily activity that will help you gain clarity, focus, and the ability to achieve what you want. Don't be the statistic that gives up too soon. Rise above the clutter and DOMINATE!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#151: Personal Business Development w/ David Kain
David Kain has one of the most impressive resumes in the automotive industry today. In episode 151 he shares wise advice about how to improve your personal business development opportunities as well as lessons he's learned throughout his career in automotive. For those attending NADA2019, be sure to visit the eBay booth where David and I will both be hanging out during the show. Don't forget to subscribe to The Dealer Playbook so that you get notified when new episodes go live each week. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#150: Disruption vs. Reality (Minisode)
Disruption seems to be a topic that we've latched on to in the retail automotive industry. In this minisode Michael shares some insights about disruption, and more importantly, what you can do to take control and achieve your definition of success. Don't forget to share, and tap the subscribe button wherever you're listening right now!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#149: How to Maximize Your Success
Coach Jamy Bechler shares his best advice about how to maximize success in your role at the dealership and in your daily life. As an executive coach for NBA teams and some of the Top Ten companies on planet earth, you don't want to miss this conversation with Coach Bechler. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#148: How to Become a Person of Influence w/ Stacey Hanke
Stacey Hanke shares what influence is and how you can become a person of influence. She mentions that your name is on everything you do. You get to decide how people perceive you and build your own reputation and influence. If you're wondering how you can become a better leader or professional, this episode is a must listen.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook