The Dealer Playbook
Michael Cirillo
Updated 1 day agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (716)
#153: Phone vs. Video–What Skill Should You Master First?
Elise Kephart Adame is back and shares her latest wisdom about phone and video. This showdown of sorts will help you determine what skillset is higher priority between phone and video, and simple ways you can leverage them both to book more appointments and sell more vehicles.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#152: How to Rank Higher on Google in 2019
Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the web.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Minisode: How to Gain a Tactical Advantage in 2019
Kicking off the new year, Michael shares a daily activity that will help you gain clarity, focus, and the ability to achieve what you want. Don't be the statistic that gives up too soon. Rise above the clutter and DOMINATE!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#151: Personal Business Development w/ David Kain
David Kain has one of the most impressive resumes in the automotive industry today. In episode 151 he shares wise advice about how to improve your personal business development opportunities as well as lessons he's learned throughout his career in automotive. For those attending NADA2019, be sure to visit the eBay booth where David and I will both be hanging out during the show. Don't forget to subscribe to The Dealer Playbook so that you get notified when new episodes go live each week. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#150: Disruption vs. Reality (Minisode)
Disruption seems to be a topic that we've latched on to in the retail automotive industry. In this minisode Michael shares some insights about disruption, and more importantly, what you can do to take control and achieve your definition of success. Don't forget to share, and tap the subscribe button wherever you're listening right now!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#149: How to Maximize Your Success
Coach Jamy Bechler shares his best advice about how to maximize success in your role at the dealership and in your daily life. As an executive coach for NBA teams and some of the Top Ten companies on planet earth, you don't want to miss this conversation with Coach Bechler. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#148: How to Become a Person of Influence w/ Stacey Hanke
Stacey Hanke shares what influence is and how you can become a person of influence. She mentions that your name is on everything you do. You get to decide how people perceive you and build your own reputation and influence. If you're wondering how you can become a better leader or professional, this episode is a must listen.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#147: How to Improve Sales by Understanding Other Markets
Martin Herbst is the General Manager of Gumtree.com.au, Australia's #1 classifieds website. From his vast experience in both America and now Australia, Martin shares some key insights about the benefits of understanding other markets and the positive impact that can have on increasing sales. Connect with the DPB: Instagram: http://bit.ly/2ywB5vX Facebook: http://bit.ly/2PjF1tN LinkedIn: http://bit.ly/2q7ojzu YouTube: http://bit.ly/2tR5kvk- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#146: The Intangibles that Improve Dealer Performance
Have you ever considered what more you could do to improve the performance and growth of your dealership or career in retail automotive? Brandin Wilkinson is the author of Rethink Selling, and dealer at Woodworth Dodge-Chrysler-Jeep-RAM. From experience, Brandin shares some of his best advice about the intangibles that will improve performance for your dealership. Connect with the DPB: Instagram: http://bit.ly/2ywB5vX Facebook: http://bit.ly/2PjF1tN LinkedIn: http://bit.ly/2q7ojzu YouTube: http://bit.ly/2tR5kvk - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#145: The Key to Growing a Successful Dealership
Doug Lipp is the former head of training for Disney University and global consultant to some of the world's largest companies. A best selling author, Doug shares the keys to growing a successful dealership including where the mindset of all employees and leaders should be. You'll hear first hand some of the information that he shares with the most successful brands and companies on the planet as well as what you can do to get started on the right path. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#144: Critical Life Hacks You MUST Know to Be More Successful at Selling Cars
No matter what your past looks like, you have control of your future. Shawn Hays shares his inspirational story about how the car business helped change his life. Co-founder of the Sales Hustler movement, Shawn explains the most critical elements of being a successful car salesperson. Hint, it may not be what you think. Check out the Sales Hustlers group on Facebook: https://www.facebook.com/groups/saleshustlers/ Follow The Dealer Playbook on Social: Instagram: http://bit.ly/2ywB5vX Facebook: http://bit.ly/2PjF1tN LinkedIn: http://bit.ly/2q7ojzu YouTube: http://bit.ly/2tR5kvk - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#143: A Conversation with Facebook Canada Autos Team
Facebook Canada Autos Team covers a lot of ground helping retail car dealers get the most out of the platform and all of its features. Joining Michael is Brian Sencich from Facebook Canada Autos team to share ways that dealers can make the most out of the tools and resources available. They also discuss best practices and ways that you probably haven't yet leveraged the Facebook platform. Here are some of the resources mentioned in this episode: Facebook Help Facebook Ads Help Auto Case Studies Facebook BluePrint Follow Michael Cirillo: Instagram: http://www.instagram.com/dealer_playbook Facebook: http://www.facebook.com/dealerplaybook LinkedIn: http://www.linkedin.com/in/michaelcirillo Twitter: http://www.twitter.com/michaelacirillo - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#142: How to Get Better at Business and Marketing
Rand Fishkin is no stranger to building a business. As the founder of Moz, Rand led the company from mounds of debt to $50mm in revenue. Recently he launched his book titled, "Lost and Founder" which sheds some light on business and how startups (or if you're reading between the lines, automotivepreneurs) can step up their game, get better at business and marketing and grow. Of course, you can't have a conversation with Rand without digging into some SEO best practices. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#141: Why Dynamic Inventory Ads Should Be Part of Your Mix
Each of your marketing activities should focus on helping the customer toward a purchase decision. Brent Albrecht from Friendemic joins me to share why Dynamic Inventory advertising is something you should consider, especially for staying top-of-mind with customers who have already checked out your website inventory.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#140: The Missing Ingredient to Selling More Cars
In this episode, Michael shares his commentary on the driving force for achieving more sales in the retail auto business. With 140 episodes of the show published, Michael uncovers a universal message that each guest has shared. Utilizing audio snippets from past guests, Gary Vaynerchuk, Grant Cardone and Kris Boesch, what you can do to increase business and profits is more clear.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#139: How to Generate 1st party VIN leads for under $20
In the retail automotive industry, we often speak about leads as if they are hard to get. It turns out, with some humanity, common sense and a reasonable sequence of actions, they may be easier to acquire now than ever before. Pete Peterson, CEO of Dealers United shares unique and straightforward ways that dealerships can generate 1st-party VIN leads for under $20, plus the secret hidden feature on Facebook that produces them for free.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#138: Character Traits of Successful Leaders and Sales Professionals
Michael Phillips developed a passion for helping others in a very organic way when he served as a hockey coach to over 6,000 kids. As a coach, he learned valuable skills that have helped him as a business owner and as a dealership employee. Unlike others, Mike has had the unique opportunity to work in nearly every facet of the modern dealership which has given him perspective on the top character traits of successful leaders and sales professionals alike.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#137: The Subtle Art of Listening
Listening is a dying art form. In the digital age where so many people are only interested in what info they output, those that learn to listen achieve higher levels of success in all facets of life. Kit Pang, founder of Boston Speaks joins Michael to share listening tips that top negotiators and therapists use every day. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#136: A Global Perspective on the Future of Retail Automotive
Michael sits down with members of the global eBay Classifieds team to learn about their observations on the future of automotive. From the United States, to Canada and Germany, you'll hear ideas about where things are headed, perhaps in a way that will spark some ideas about how to evolve and adapt to future consumer demands. This episode is brought to you by eBay Classifieds Group. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#135: How to Scale Inbound Leads by 200% Without a Marketing Budget
When somebody speaks at Hubspot's marketing conference about how to increase inbound leads by 200% without a marketing budget, you pay attention. Ryan MacInnis is the director of Marketing at Voysis, a voice AI platform. In this episode, you'll learn what's needed to increase inbound organic leads for your dealership and how to establish a process that will help you generate more organic leads into the future.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#134: Simple Tips to Get More from Your Dealership PPC
Mark Irvine, the senior data scientist at Wordstream shares with Michael his advice about how dealers can get the most out of their Google Ads and Facebook advertising. Having access to thousands of different ad accounts, Mark has the unique privilege of being able to observe and recognize PPC best practices at scale, covering a variety of industries. Whether you're running your own ads in-house or outsourcing management to a 3rd party, Mark and Michael get to the bottom of it in this episode.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#133: How to attract and close non-prime customers
Kim MacPherson is the founder of Sell it Smart and Buy it Smart Automotive and shares how you can attract more non-prime customers to your dealership. Traditionally speaking, dealers have kept their distance from less-than-perfect credit customers because of the perceived challenge they bring to making a deal happen. Today, non-prime customers provide a lucrative and highly profitable opportunity for dealers willing to embrace them. They are the fastest way to increase your bottom line, build relationships of trust, and gain repeat and referral business.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#132: How to get the most out of LinkedIn for your dealership
LinkedIn's popularity continues to rise amongst business professionals, but not just as a place to connect with people you've never met. There is a real opportunity to leverage the platform in a way that will grow your dealership and personal brand. AJ Wilcox is listed as one of 2018's most influential PPC experts and is the founder of B2Linked.com. He joins me to share 3 ways you can use LinkedIn to grow your dealership presence online.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#131: Season 9 / Finale
Michael Cirillo returns to the mic with an update about what he's been up to as well as what the future holds for the podcast. He addresses the elephant in the room - the finale of the show with an explanation. Michael also shares what he's been up to while off the mic, including some pretty exciting opportunities for dealers to level up and dominate. This episode of the podcast is brought to you by FlexDealer.com.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#130: How to Drive More Foot Traffic with Digital Signs
In the digital age, it's common understanding that digital advertising is much more cost effective than traditional - at least, that's what the common perception is. Today I'm joined by Aimee and Daniel Webb of Autoking 360. They share some creative ways to use digital signage (yes traditional advertising) in a cost effective way that helps drive more foot traffic into the dealership. -- Season 8 Sponsor This Season of the DPB is brought to you by my friends over at Kelley Blue Book. They are transforming the car buying process with their INstant Cash Offer program. Do me a favour and go check it out here: b2b.kbb.com/gettoyes -- Join the DPB Family Getting value from the podcast? Smash that subscribe button so that you can get notified when we drop new content! Also, you can join us over on Facebook here!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook