The Dealer Playbook
Michael Cirillo
Updated 5 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (709)
#124: How to filter out the noise and build a juggernaut dealership featuring Frank J. Lopes
Frank J. Lopes cuts to the chase and shares the top three things you can do to filter out all of the noise in the retail car business and build a juggernaut dealership. Let's face it, there is a lot of information out there. At best, much of it conflicts. It can be difficult to know what you can do to not only manage the affairs of your dealership but see substantial growth. In episode 124, we're going to get to the bottom of it. Frank shares a foolproof method to figuring out the best things to focus your energy on, that will help you achieve the biggest gains. Season 8 Sponsor So glad to be joined by my friends at Kelley Blue Book - they have an awesome way to reduce transaction times while enhancing the customer experience. Find out how by visiting b2b.kbb.com/gettoyes Review the DPB If you're getting value from the show, I would love your help with an honest review on iTunes OR share it with your leaders and associates. Lastly, don't forget to keep the playbook open and DOMINATE! Love, MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#123: How to Build a Mega Social Media Presence on a Mini Budget with Michaela Alexis
Michaela Alexis, President of Grade A Digital, is a marketing influencer who has cracked the LinkedIn code by bringing her audience along for her journey climbing the corporate ladder. In episode 123, Michaela shares her top 5 tips to building a mega social media presence on a mini-budget. You'll love how simple, human, and common sense her approach to audience engagement, growth, and advocacy is - the best part; you'll be able to take what you learn and start applying it immediately. Season 8 Sponsor My friends over at Kelley Blue Book have an amazing way to reduce transaction time while enhancing the customer experience. Find out how by visiting b2b.kbb.com/gettoyes I'd LOVE a review! If you're getting value from The Dealer Playbook, I would love your help with an honest review on iTunes: http://www.thedealerplaybook.com/itunes OR share with your co-workers and leadership! Keep The Playbook open and DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Minisode: There are Helpers
In this minisode, you're going to learn about how to dramatically enhance your life, your spirituality, and your career by overcoming negativity bias. I'm calling you out (but I'm calling myself out as well). Season 8 Sponsor The fine folks over at Kelley Blue Book have put together a cool program with Instant Cash Offer. It's a simple way to get your customers to yes, while improving the shopping experience. Go check it out at b2b.kbb.com/gettoyes Getting value from the DPB? I am so grateful you're here. I'd love an honest review on iTunes here: http://www.thedealerplaybook.com/itunes DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#122: How to Shift Your Perspective and Achieve Success in the Car Business
Danny Benites has seen it all. From working as a lot boy and sales professional to eventual general manager and owner, Danny's years of experience have helped him find ways to achieve success in the retail automotive industry. For Danny it's all about shifting your perspective, getting clear on your goals and working toward them with passion, vision, and fun! In episode 122, you're going to hear two friends crack some jokes, have a good time, and get serious about how to achieve success in your career in the car business. Season 8 Sponsor We're grateful to have Kelley Blue Book join us this season to share value through their Instant Cash Offer program. You can learn about it here: http://b2b.kbb.com/gettoyes -- I'd love if you would check it out! Share to love! If you're getting value out of The Dealer Playbook, I would greatly appreciate a share! Also, if you're up to it, I would really appreciate an honest review on iTunes here: http://thedealerplaybook.com/itunes DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#121: How to Reduce Car Sales Transaction Time with Duane Marino
Fellow Canadian, Duane Marino from Duane EN Marino Automotive Solutions joins me today on the show to share the most practical way to decrease transaction times for retail automotive dealers. It's no secret that car shoppers dread the car buying process. From sitting in the dealership for several hours, to hunkering down on the other side of the desk from the business manager - dealers wonder what they can do to improve the overall experience. In episode 121, Duane reveals 15 tips that will help you reduce your overall transaction time. Doing so will create a much stronger customer experience, which will lead to more sales. Afterall, if you can decrease transaction time, you increase the number of vehicles you can sell in that same period of time. Listen to get the full details. If you're getting value from The Dealer Playbook, I would love an honest review on iTunes: http://www.thedealerplaybook.com/itunes OR a share with your co-workers and leadership would be power! Keep The Playbook open and DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#120: How to Create an inclusive Company and Customer Experience Where Everyone Thrives with Maureen Berkner Boyt
Maureen Berkner Boyt knows what it takes to grow a business. As a 5x business launcher, Maureen is currently the founder of the Moxie Exchange - an organization that helps companies create inclusive workplaces, be innovative, and make more money. On episode 120, you're going to hear Maureen's best advice for shattering negative stigmas in the workplace and how to elevate your entire team to be more productive and thrive. Having an inclusive dealership means that you also need to stop focusing attention on gender or pay gaps. It means that you treat all people with equality and respect, and position each team member to succeed. If you're getting value from the DPB I would love if you'd share this episode with someone that will get value as well. Thank you for being here with me! Don't forget to connect with me on Facebook or Instagram @dealer_playbook... As always, keep the playbook open and DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Season 8 Introduction
It is SO good to be back behind the microphone for Season 8 of the DPB. Thank you to everyone who continues to listen, subscribe and share the show.Thank you for joining me on my mission to enrich and empower automotive professionals all over the world! Season 8 is going to be awesome. You'll hear some familiar voices as well as new subject-matter leaders who are dominating in their space. In season 7, we tried something new. We released all episodes at once, Netflix style. In Season 8, we're going back to weekly releases to keep you fired up and rolling through the end of the year. I hope you enjoy. As always, thank you for your attention and time. It means the world to me. DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#119: How to Sell More in Less Time with Jill Konrath
Jill Konrath is a sales strategist, speaker, and the bestselling author of sales books "Selling to Big Companies", "SNAP Selling", and "Sell More, Less Time." In episode 119, you'll learn some fundamental sales techniques that will help change the way you think about the sales process. Loving this episode? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you. DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#118: The Blueprint for Getting More From Your Team with Glenn Pasch
Glenn Pasch is the CEO of PCG Digital Marketing. He has more than 20 years of experience in training, leadership, and managing individuals. In this episode, Glenn shares the blueprint for helping inspire, grow, manage and train a fail-proof team. Loving this episode? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you. DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Minisode: Everyone is talking about the hustle with Michael Cirillo
Hustle, 10x, Grind, Whatever you want to call it. Everyone is talking about it, and chances are you've probably been chasing someone else' perceived expectations of you. Here's my two cents on the whole deal, PLUS something else you should consider as you pursue YOUR definition of success. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#117: How to Leverage Social and Close More Deals (Fast) with Jamie Shanks
Jamie Shanks is a world-leading Social Selling expert, responsible for pioneering the space. He's trained 1000's of sales professionals all over the world to sell more using social media. In episode 117, you'll hear first hand what you can do to generate leads and business opportunities by leveraging social media. Loving this episode? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you. DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#116: Combining Data and Design to Improve Conversions with Oli Gardner from Unbounce
Oli Gardner is the founder of Unbounce and is the master of landing page conversions. He's seen more landing pages than anyone on the planet. In this episode, you're going to learn how to see an immediate boost in conversions with some simple website tweaks. In episode 116, you're going to learn how to see an immediate 50% boost in conversions with some simple website tweaks. Loving this episode? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you. DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Minisode: Where I Get the Best Marketing and Sales Information Online with Michael Cirillo
There is a never-ending sea of information online about sales and marketing. In this episode, I share some of the best places to get sales and marketing information online. Share your favorites over on the DPB Facebook page Did you enjoy this episode? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you. DOMINATE!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#115: How to Dominate the Web using Inbound Marketing with Mike Lieberman
Mike Lieberman is the Chief Inbound Scientist at Square 2 Marketing, a premier Hubspot agency. In episode 115, you'll learn about inbound marketing and how to use it to attract your ideal audience like a magnet. Getting value from The DPB? Thank you so much for joining me! I would be honoured if you'd write an honest review of the show here: http://www.thedealerplaybook.com/itunes Also, don't forget to connect with me on Facebook and drop me a line. I love hearing from you. DOMINATE! Michael- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#114: How to Win Business Without Pitching feat. Blair Enns
Blair Enns is a 25-year veteran of the business side of creative professions. In 2002, he launched Win Without Pitching. In this episode, you're going to learn exactly that. Have questions or comments for me? Drop me a line on our Facebook page. DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Minisode: Your Website Questions Answered with Michael Cirillo
You guys have been awesome in sending me messages every day on Facebook, Twitter, and LinkedIn looking for help with your website. In this minisode, I've compiled your questions by a common theme and have done my best to answer them for you. Don't stop sending me your comments and questions over on The Dealer Playbook Facebook Page, I love hearing from you! Don't forget to like, subscribe and share the DPB love with your co-workers, leaders, and anyone else you think would find benefit. DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#113: How The Art of Charm Wins More Business with Relationships feat. Jordan Harbinger
Jordan Harbinger is the host of The Art of Charm podcast and joins me to talk about how to win more business by building and strengthening relationships of trust with anyone. In episode 113 you'll hear Jordan share some hands-on and practical ways to meet more people, build meaningful relationships with them - and more importantly, how that ties into winning more business. Loving the DPB? Thank you so much for joining me - I'm honored! I would LOVE LOVE LOVE if you'd share the show with anyone that you think would benefit. They will thank you forever! DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#112: 5 Practical Ways to Successfully Market in the Digital Age with Shama Hyder
Social Media expert, Shama Hyder is an entrepreneur, author, an international keynote speaker, and a web and television personality. She also knows how to use social media to make big things happen. In episode 112, you're going to learn how to build momentum on social media and successfully market your business or brand in the digital age. You won't believe how practical this is! Getting value from The Dealer Playbook? I am so grateful for your attention and that you've chosen to spend some time with me today. I'd absolutely love if you'd consider writing an honest review on iTunes here: http://www.thedealerplaybook.com/itunes DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Minisode: How to Dominate Google and Build an MEGA Audience with Michael Cirillo
Here's a simple process that you can follow to find out what your audience is interested in, schmooze the Googs, and increase conversions. Don't just listen, try it. It works. Let me know what you think over on The DPB Facebook Page MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#111: How to Convince Anyone of Anything (almost) Every Time with Monique Blokzyl
Monique Blokzyl is the founder of the Business Launch Portal, which actively supports founders around the world turn their idea into a successful company. In this episode, you're going to learn how to convince anyone of anything (almost) every time. Episode 111 is loaded with practical ways to shift your paradigm and build relationships of trust that grow the business! Review the DPB here: http://www.thedealerplaybook.com/itunes- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
#110: How to Increase Conversions with This Battle-tested Content Strategy feat. Joanna Wiebe
Joanna Wiebe is a conversion copywriter and the founder of Copy Hackers. When it comes to using words to get people to say "YES!", Joanna is the who's who. http://www.copyhackers.com In Episode 110, you'll learn how to increase website conversions with simple adjustments to the words on the pages of your site. Loving the DPB? I would be honoured if you'd consider leaving an honest review here: http://www.thedealerplaybook.com/itunes - or SHARE with your co-workers and leaders! DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Welcome to Season 7
I know it's been a while since a show was released, but that's cause we were busy trying something new for this season. I hope you enjoy and would love to hear from you over at The Dealer Playbook Facebook page! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Season 7 Coming Soon
Hey hey hey! We're gearing up to drop all-new episodes of the DPB very soon. We're going to try something new and release all the episodes at once, Netflix-style. Stay tuned. They are on their way! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 109: Grant Cardone on How to Be Successful
Grant Cardone is joining me back on the Dealer Playbook for episode 109, and he doesn't disappoint. In this episode you're going to learn about concepts from Grant's new book, "Be Obsessed or Be Average" - more importantly, we're going to dig deep into what it takes to be successful, and how to apply the principles from the book. Thank you so much for joining me again this week. Have some feedback? I’d love to hear it in the comments section below. If you enjoyed this episode, please share it using the social media links provided. Also, I would be deeply honored if you would leave an honest review of The Dealer Playbook Podcast on iTunes. Ratings and reviews are super valuable and greatly appreciated. They matter in the ranking of the show, and I read each and every one of them. I’m on a mission to enrich and empower automotive professionals all over the world. Don’t forget to subscribe on iTunes or Stitcher Radio or you can visit the DPB channel on YouTube to watch the full video of this interview! Finally, special thanks to Grant Cardone for joining me this week. Until next time, keep the Playbook open and DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 108: Bill Playford on How to Disrupt the Automotive Industry
Making his DPB Debut, Bill Playford brings the right balance of humor, and extreme intelligence to this episode of the show. Bill is a partner at Dealer Knows Consulting. In episode 108, we're talking about how to disrupt the automotive industry and bring about massive positive change. If you're getting value from the DPB, I'd love an honest review on iTunes here: http://www.thedealerplaybook.com/itunes I'm on a mission to enrich and empower automotive professionals all over the world. I'd be honored if you would help spread the word! DOMINATE! MC- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook