2025 Sales Report: Ram’s Return, Toyota’s Hybrid Surge, and the Skyrocketing of Premium Buyers
About this episode
A detailed analysis of the 2025 automotive sales landscape reveals significant trends among major manufacturers. Ram's performance is highlighted, particularly with the TRX and new diesel power wagon, while Toyota sees a surge in hybrid sales, making up nearly half of its total. The episode discusses the shift towards premium buyers, with luxury vehicle sales rising, and examines the struggles of brands like Honda and Nissan. Insights into GM's strong truck sales and the challenges faced by Volkswagen and Stellantis round out the conversation, providing a comprehensive overview of the current automotive market dynamics.
In this episode of the Auto Buyer’s Guide, Alex and Travis take a deep, data-driven dive into 2025 U.S. auto sales for the manufacturers that have reported so far.
They hit brand-by-brand analysis, covering highlights and concerns: Ram’s bold moves (TRX/SRT and a diesel Power Wagon), GM’s large truck volume and growing EV portfolio, and Toyota’s strong hybrid adoption across its lineup.
The discussion contrasts manufacturers that are leaning into hybrids and plug-in options with those focusing on expensive premium trims, and explains how the new-car buyer is trending wealthier and favoring pricier models and SUVs.
Other topics include Ford’s strong truck and Maverick performance, Stellantis’s mixed results, Hyundai–Kia’s rapid rise with turbos and tech, and challenges for Honda, Acura, Nissan, Subaru, Mazda, Volkswagen and Audi.
The hosts also cover luxury growth at BMW, Mercedes and Genesis, Tesla’s global sales decline and a safety debate over electronic door releases, and the long-term environmental and market implications of hybrid versus full-EV strategies.
Throughout the episode they evaluate lineup strengths and weaknesses, sales drivers, and what manufacturers should change to meet shifting buyer preferences, finishing with a New Year sign-off and a look ahead to the 2026 model-year impacts.
dual clutch
"...the EV portions are informative how a dual clutch works so much more so thank you for that LTK and Alex happy new year..."
A dual clutch is a type of car transmission that helps change gears quickly and smoothly. It uses two clutches to make shifting gears faster than regular automatic transmissions.
A dual-clutch transmission (DCT) is an automated transmission that uses two separate clutches for odd and even gear sets. This allows for faster gear shifts and improved performance compared to traditional automatic transmissions.
Ram TRX
"...moving along to Ram then uh yes TRX is back-ish right..."
The Ram TRX is a special version of Ram's pickup truck that is built for speed and off-road driving. It has a strong engine and cool features that make it fun to drive on rough terrain.
The Ram TRX is a high-performance variant of the Ram 1500 pickup truck, designed for off-road capabilities and equipped with a powerful engine. It features aggressive styling and advanced technology for both performance and comfort.
SRT
"they're sticking an SRT name on it now"
SRT is a special performance division of a car company that makes cars faster and more powerful. They focus on improving speed and handling for a more exciting driving experience.
SRT stands for Street and Racing Technology, a performance division of Stellantis that develops high-performance vehicles and parts. Vehicles under the SRT label typically feature enhanced powertrains, suspension systems, and aggressive styling.
performance models
"they have hybrids they have performance models you know even F sports right"
Performance models are cars that are built to be faster and more fun to drive. They usually have better handling and more powerful engines than regular cars.
Performance models are vehicles designed with enhanced power, handling, and driving dynamics, often featuring sport-tuned suspensions and more powerful engines. They cater to enthusiasts looking for a more engaging driving experience.
entry-level luxury
"I think it's a really good entry-level luxury offering"
Entry-level luxury cars are nicer than regular cars but not as expensive as high-end luxury cars. They offer some luxury features at a lower price.
Entry-level luxury refers to vehicles that provide a taste of luxury features and branding at a more affordable price point. These vehicles are aimed at buyers who want a premium experience without the high cost of full luxury models.
luxury options
"I'm wondering if it's really just a lack of luxury and lack of expensive options"
Luxury options are special features you can add to a car to make it nicer, like better seats, fancy technology, or extra safety features.
Luxury options refer to additional features or upgrades available in vehicles that enhance comfort, technology, or performance. These can include premium materials, advanced technology, and enhanced safety features.
Dodge Hellcat
"a little bit of that shine on there because the Hellcat was always a badged as an SRT..."
The Dodge Hellcat is a powerful version of the Charger and Challenger cars, famous for having a very strong engine that makes them fast and exciting to drive.
The Dodge Hellcat is a high-performance variant of the Dodge Charger and Challenger, known for its powerful supercharged V8 engine. It represents Dodge's commitment to muscle car performance.
Dodge Viper
"the Viper etc so the Viper's had a SRTs rather had a good long history..."
The Dodge Viper is a fast sports car that has a very strong engine and is designed for people who love to drive quickly and enjoy the experience.
The Dodge Viper is a high-performance sports car known for its powerful V10 engine and distinctive design. It has a legacy of being a raw, driver-focused vehicle.
Dodge Ram
"was it the Dodge Ram SRT 10 or was recently I can't think of anything that I don't believe so..."
The Dodge Ram SRT-10 is a super-fast version of the regular Ram truck. It has a really powerful engine and was made to be more sporty and exciting to drive.
The Dodge Ram SRT-10 is a high-performance version of the Ram pickup truck, known for its powerful V10 engine and sporty design. It was produced from 2004 to 2006 and is notable for being one of the fastest production trucks at the time.
Dodge Power Wagon
"...d us two of the three were TRX as the other is a power wagon that finally comes with the diesel and if you lov..."
Ram Power Wagon
"they showed us two of the three were TRX as the other is a power wagon that finally comes with the diesel..."
The Ram Power Wagon is a strong truck made for off-roading and tough jobs. It has special features that help it drive over rough ground and carry heavy loads.
The Ram Power Wagon is a heavy-duty off-road truck known for its rugged capabilities and features like a locking differential and winch. It is designed for serious off-road enthusiasts and those needing a tough work truck.
diesel engine
"the other is a power wagon that finally comes with the diesel and if you love complete complete package..."
A diesel engine is a type of engine that runs on diesel fuel, which is different from regular gasoline. Diesel engines are often used in big trucks because they can go farther on less fuel and have more power.
A diesel engine is an internal combustion engine that uses diesel fuel, known for its fuel efficiency and torque. Diesel engines are commonly used in heavy-duty vehicles due to their ability to produce more power and better fuel economy compared to gasoline engines.
Ram 2500
"...I actually would take that power wagon diesel... I find the Ram 2500 seats dreadfully uncomfortable..."
The Ram 2500 is a strong truck designed for heavy loads and tough jobs. Many people use it for towing trailers or carrying heavy equipment.
The Ram 2500 is a heavy-duty pickup truck known for its towing capacity and rugged build. It's commonly used for both work and recreational purposes, making it a popular choice among truck enthusiasts.
heavy-duty truck
"...get a three-quarter ton truck and I'm a ram fan..."
Heavy-duty trucks are big trucks built to carry heavy things. They are used for work and can handle more weight than regular trucks.
Heavy-duty trucks are designed for carrying heavy loads and are often used for commercial purposes. They have stronger frames and more powerful engines compared to light-duty trucks.
GMC
"...really give the GMC or the Ford a look first..."
GMC is a brand that makes trucks and SUVs. They are known for building strong and durable vehicles.
GMC is a division of General Motors that primarily focuses on trucks and utility vehicles. They are known for their rugged designs and capabilities.
Cummins
"...if I could make my own truck in that segment it would be the Cummins jammed in a GMC..."
Cummins is a company that makes powerful diesel engines, often used in big trucks.
Cummins is a brand known for its diesel engines, particularly used in heavy-duty trucks. They are recognized for their durability and performance.
Chevrolet Trax
"the one vehicle that's bucking this trend is GM's and that would be the tracks..."
The Chevrolet Trax is a small SUV that's easy to drive and park, making it a good choice for city driving.
The Chevrolet Trax is a subcompact SUV that has gained popularity for its affordable price and practicality, especially in urban environments.
GM
"the one vehicle that's bucking this trend is GM's and that would be the tracks the trailblaze has also done pretty well..."
GM stands for General Motors, a big car company that makes many different brands of cars.
GM, or General Motors, is one of the largest automobile manufacturers in the world, known for brands like Chevrolet, Buick, and Cadillac.
Chevrolet Trailblazer
"the trailblaze has also done pretty well and you know the small Buick things but tracks has done especially well..."
The Chevrolet Trailblazer is a compact SUV that provides a good amount of space and features for families and individuals.
The Chevrolet Trailblazer is a compact SUV that has been reintroduced by Chevrolet, offering a blend of style, technology, and versatility for drivers.
General Motors
"...it's always been about trucks and General Motors sells a lot of trucks before..."
General Motors is a big car company that makes many types of vehicles, especially trucks. They are well-known for their popular truck models.
General Motors, often abbreviated as GM, is one of the largest automobile manufacturers in the world, known for producing a wide range of vehicles, particularly trucks and SUVs.
Chevrolet Silverado
"... admittedly GM does combine light-duty heavy-duty Silverado Sierra and the EV variants of those all jam toge..."
Cadillac Escalade
"...variety of them the one that surprised me is the Escalade IQ and I guess IQL they probably don't split thos..."
EVs
"...especially for for people who are concerned that EVs are not the new thing and we'll we'll see later on where you know EVs are not selling in the same volume..."
EVs stands for electric vehicles, which are cars that run on electricity instead of gas. They are becoming more common as people look for cleaner options for transportation.
EVs, or electric vehicles, are cars that are powered entirely by electricity rather than traditional gasoline or diesel engines. They are becoming increasingly popular due to their environmental benefits and advancements in battery technology.
Cadillac XT4
"...XT four five and six sales are down which is logical..."
The Cadillac XT4 is a smaller luxury SUV from Cadillac, which is a brand known for its upscale vehicles. It is aimed at people who want a stylish and comfortable SUV that is easier to handle than bigger models.
The Cadillac XT4 is a compact luxury SUV that is part of Cadillac's lineup. It is designed to appeal to buyers looking for a smaller, more agile SUV compared to the larger Escalade, and its sales performance can indicate shifts in consumer preferences within the luxury SUV market.
Cadillac Optiq
"...h is logical because they're the end of the road OPTIQ vistic and lyric the three of them together sold ..."
Chevrolet Tahoes
"right so Escalade 50,000 units Silverado and Sierra almost a million units there they sold 173,000 just Tahoe's and Suburbans combined basically a quarter million full-size SUVs when you jam all the full sizes together their full-size crossover traverse a caddy and enclave those that"
Chevrolet Suburbans
"...just Tahoe's and Suburbans combined..."
The Chevrolet Suburban is a very large SUV that can fit many people and is often used for big families or groups.
The Chevrolet Suburban is a full-size SUV that offers a large interior space and advanced technology features, often used for both family and commercial purposes.
Buick Enclave
"...er their full-size crossover traverse a caddy and enclave those that recently got redone why do they have ..."
Volkswagen Caddy
"...zes together their full-size crossover traverse a caddy and enclave those that recently got redone why d..."
Cadillac Enclave
"...traverse a caddy and enclave those that recently got redone..."
The Cadillac Enclave is a fancy SUV that is comfortable and has a lot of nice features, making it great for families who want something upscale.
The Cadillac Enclave is a luxury mid-size SUV that offers a comfortable ride, upscale interior, and advanced technology features, appealing to families looking for luxury.
Chevrolet Traverse
"...full-size crossover traverse a caddy and enclave..."
The Chevrolet Traverse is a medium-sized SUV that has room for several passengers and is good for families.
The Chevrolet Traverse is a mid-size SUV that provides three rows of seating and is designed for family use, offering a balance of space and efficiency.
miles per gallon
"...none of those are averaging over 20 miles per gallon on a yearly basis..."
Miles per gallon tells you how far a car can go using just one gallon of gas, showing how efficient it is with fuel.
Miles per gallon (MPG) is a measure of how far a vehicle can travel on one gallon of fuel, indicating its fuel efficiency.
Toyota Camrys
"...uld be willing to bet that there are more hybrid Camrys sold than all of Hyundai Kia's hybrids put togeth..."
Toyota Highlanders
"...uld say because back in 2021 they shifted 264,000 Highlanders Highlander now has really fallen through the flo..."
Toyota Grand Highlander
"...en through the floor and then even if you include Grand Highlander and Highlander together we're only talking 192,0..."
Honda Pilot
"...but also at the expense of Highlander and the transition to Grand Highlander didn't go smoothly..."
The Honda Pilot is another type of SUV that is similar to the Toyota Highlander. It's designed for families and has a lot of room inside.
The Honda Pilot is a midsize SUV that competes with vehicles like the Toyota Highlander. It is known for its spacious interior and family-friendly features, making it a popular choice among consumers.
Toyota Corolla
"...icles but we got the Highlander family at 192,000 Corolla at a quarter million Camry 316,000 interestingly..."
Tesla Model 3S
"...e built theoretically about 5,500 standard range Model 3s and this is going to offend yeah and this is goin..."
Tesla Model 3
"5,500 standard range Model 3s and this is going to offend yeah and this is goi..."
Toyota Rav4S
"... 316,000 Camrys and nearly half a million hybrid RAV4s basically are going to be sold because now RAV4 i..."
Tesla Model Y
"...llions of dollars left over to create to create a model y competitor and a model y competitive charging ne..."
Toyota Prius
"...in hybrids especially in that RAV4 obviously the Prius Prime or the Prius plug-in hybrid Prime is gone ..."
Toyota Land Cruiser
"... hybrid is is not a terribly efficient hybrid the Land Cruiser hybrid not terribly efficient ditto on the GX hy..."
Toyota Tundra
"... ditto on the GX hybrid and the LX hybrid and the Tundra hybrid etc so they've got a lot of work to do an..."
Honda Odyssey
"... obviously is not the sales leader there no uh no odyssey hybrid that's not going to help anything it I th..."
Hyundai Palisade
"...thing big big to compete with Grand Highlander or Palisade or tell you right I know some people want to put..."
Honda Accords
"... Honda hit their peak in the US they sold 32,000 accords back then it's a 30 drop versus 2021 mind you so ..."
Honda Civic
"... americans are just moving away from them uh but civic also they fell from 377,000 civics in 2015 down t..."
Honda Preludes
"...ls and hybrids and and and well you're not coupes preludes kind of the coop but that that hasn't hit yet it..."
Toyota Chr
"...y but if you look at the uh well I didn't say the chr but that's now its own thing if you look at the ..."
Honda Element
"... and we're not gonna see it and that's okay uh an element like throw an element in there and say here's yo..."
Toyota Crown
"... something of that sort they also don't have the crown of the crown signia which again fall into this si..."
Toyota Tacoma
"...e is not a competitor in sales to something like Tacoma or even the Tundra so yeah I mean it's the CRV s..."
Volvo XC90
"... is selling well and it averages higher than MDX XC90 is the interesting twist because it's transacts s..."
Ford Broncos
"... fans that's mind-blowing 70,000 rangers 146,000 Broncos still did manage to beat Wrangler though 134,000 ..."
Jeep Wrangler
"... rangers 146,000 Broncos still did manage to beat Wrangler though 134,000 Bronco Sports 222,000 explorers b..."
Ford Rangers
"... 161,000 transit fans that's mind-blowing 70,000 rangers 146,000 Broncos still did manage to beat Wrangler..."
Ford Explorers
"...at Wrangler though 134,000 Bronco Sports 222,000 explorers beating Toyota at the three-row thing and none of..."
Ford Maverick
"...ng and none of those is overly efficient we have Maverick though at 155,000 units which is really saying so..."
Ford Escape
"...nd making them what people want because we've got escape sailing off into the sunset you know sales were ..."
Ford Bronco Sport
"... think that's exactly what the shopper was after Bronco Sport though 134,000 Bronco sports that is the thing th..."
Lincoln Navigator
"...es numbers are not great and they're primarily a navigator company right they're sort of defined by navigato..."
Lincoln Nautilus
"...s they're almost a four-way split between Corsair Nautilus navigator and aviator Corsair's ending productio..."
Lincoln Corsair
"...eir sales they're almost a four-way split between Corsair Nautilus navigator and aviator Corsair's ending ..."
Jeep Wagoneer Grand
"...e Gladiator selling well Wrangler was up 11% the Wagoneer Grand Wagoneer thing seems to be leveling out and show..."
Jeep Gladiator
"... we have to go quicker here so basically we have Gladiator selling well Wrangler was up 11% the Wagoneer Gra..."
Dodge Journey
"... um all it would buy them is a five-year-old new journey that's that's my thought there I saw I've been lo..."
Jeep Cherokee
"...hem it's about what you'd expect we have the new Cherokee coming online soon there's a lot writing on that ..."
Jeep Grand Cherokee
"... have new Cherokee coming out we have the updated grand Cherokee coming out those sales numbers are not there we ..."
Dodge Charger
"... to be a chrysler sedan maybe something like that charger challenger you know the charger sales we'll see ..."
Dodge Challenger
"... chrysler sedan maybe something like that charger challenger you know the charger sales we'll see how they go..."
Hyundai Sonata
"... neck and neck 140 000 approximately each k5 and sonata k5 selling better than sonata so apparently no hy..."
Hyundai Kona
"...no hybrid and no inline not a problem celtos and kona kona's outselling celtos which i think is interes..."
Kia Sportage
"...teresting because celtos is better looking to me sportage and Tucson no contest Tucson is leading the pack ..."
Tata Motors Aria
"...re it used to be neck and neck with crv up there aria is dead infinity all in only sold 53 000 things a..."
Nissan Pathfinder
"... part of there is not surprising i mean even the pathfinder sales being up is a little bit strange because th..."
Nissan Rogue
"... it's here's where we're going to be careful the rogue is their next big thing they've got that hybrid ..."
Subaru Outback
"...ims also they had some retooling for forest or an outback because forest or moved production to indiana fo..."
Subaru Ascent
"...for mozzed but not selling an enormous amount in ascent is kind of always stunk up the place uh moving al..."
Volkswagen Up Volkswagen
"...have volkswagen and outie talk about stinking it up volkswagen sales down 13 percent outie down 16 percent the e..."
Mercedes-Benz GLS
"...in fact it was ostensibly replaced by gl now the gls but gls was up six percent last year up g-wagon ..."
Chevrolet Corvettes
"...'s it's the cars where that door release like in corvettes etc is like a little red red pole somewhere way d..."
Cadillac ELR
"...tric door releases in some of their vehicles like elr and and corvettes and things like that for quite..."
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