#429 - BHPH United: We Ask Dealers What's Their Biggest Problem Right Now
About this episode
Dealers at the BHPH summit trade practical answers about what’s hurting right now: collections, accounting, inventory sourcing, and overhead. Several speakers say tax season was strong but inventory dried up fast, while others warn that dealers are spreading themselves too thin with retail, hybrids, and EVs instead of focusing on core buy-here-pay-here operations. The discussion also highlights how social media is driving leads and how active owner-operators are separating from more passive businesses.
Jeff Watson and Luke Godwin hit the floor at the 2026 BHPH United Summit in Las Vegas to ask dealers one simple question: what's your biggest problem right now? The answers? Honest, unfiltered, and exactly what you'd expect from a room full of operators who've seen it all.
What You'll Hear:
-The challenges keeping BHPH dealers up at night in 2026
-How operators are responding to tighter credit, rising repos, and shifting customer behavior
-Real talk on compliance, collections, and customer retention
-Why BHPH United has become a must-attend event for serious independent dealers
If you couldn't make it to Vegas, this is the next best thing.
Support the businesses that support the podcast:
Buckeye Risk Services - Reinsurance and wealth strategies for independent dealers. https://theindependentdealer.com/buckeye
Blytz - BHPH payment processing with fast funding and text-to-pay. https://theindependentdealer.com/blytzpay
Ituran GPS - Asset protection and customer management for BHPH and retail dealers. https://theindependentdealer.com/ituran
Follow & Connect:Website: www.theindependentdealer.com
Facebook Group: @independentautogroup
Luke Godwin: @lukegodwinJeff Watson: /sendtojeffw
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Buy Here Pay Here
"So we just barely got back from Buy Here Pay Here United 2026 down at the Sneezer's Palace in Las Vegas."
Buy Here Pay Here is when the car dealer sells you the car and also helps you finance it. You make your payments to the dealer instead of a bank, which is often designed for people who have trouble getting regular car loans.
Buy Here Pay Here (BHPH) is a dealer financing model where the dealership both sells the car and provides the loan for the buyer. Instead of sending the loan to a bank, the dealer collects payments directly, which often targets customers who may not qualify for traditional financing.
man on the street segment
"What I found interesting and what we're going to talk about in this episode just to set up what you guys are about to hear is our what we call our man on the street segment. So if you're not familiar with the podcast, when we go to these conventions, we like to just interview dealers."
This is a podcast segment where they ask real people in the business what’s going on. Here, they interview car dealers to learn what problems they’re dealing with day to day.
A “man on the street” segment is a format where the hosts gather quick, real-world opinions from people directly involved—in this case, dealers. It’s meant to capture what’s happening “on the ground” rather than relying on high-level industry commentary.
whack-a-mole
"And I told him, I said, man, this is whack-a-mole. Our business is whack-a-mole."
It’s a way of saying the problems never fully go away. You solve one thing, and then another problem shows up right after.
“Whack-a-mole” is a metaphor for a business problem that keeps coming back—fix one issue and another pops up immediately. In dealer operations, it often describes constant, overlapping challenges that require fast responses.
20 group
"And unfortunately, dealers that don't come to convention and don't go to a 20 group and don't interact with people. They don't have a big enough hammer to fix the problems."
A “20 group” is a dealer peer group—other dealers who meet and share what’s working. The speaker’s point is that joining helps you handle problems better.
A “20 group” refers to a peer group of dealers who meet regularly to share strategies, benchmarks, and best practices. The idea is that dealers who participate get more support and ideas to solve operational problems.
collections
"And it's the same problems as inventory, it's recon, it's collections and sales are easy when it comes to buy here, Jeff."
“Collections” means getting paid—following up to make sure customers make their payments. If collections go poorly, the dealer’s money flow can get strained.
“Collections” refers to the process of collecting payments from customers, especially in financing arrangements. For buy-here-pay-here dealers, collections performance strongly impacts cash flow and overall business stability.
recon
"And it's the same problems as inventory, it's recon, it's collections and sales are easy when it comes to buy here, Jeff."
“Recon” means getting a used car ready to sell—fixing issues and doing the necessary work so it looks and drives right. It can make the difference between selling the car quickly or not.
“Recon” is short for reconditioning—repairs and detailing done to prepare a used vehicle for sale. It’s a key step for dealer profitability because it affects both customer satisfaction and whether the car can be sold at the right price.
buy here, Jeff
"And it's the same problems as inventory, it's recon, it's collections and sales are easy when it comes to buy here, Jeff. But they'll put you out of business if you don't do them right."
“Buy here” is a car-selling setup where the dealer also handles the payment plan. The speaker’s point is that even if it’s easier to sell, you still have to manage the process carefully or it can hurt the business.
“Buy here” refers to a buy-here-pay-here (BHPH) model where the dealer sells the vehicle and also handles the customer’s financing/payment process. The speaker implies that sales may be easier in this model, but operational discipline (like recon and collections) is what keeps the business afloat.
bootcamp
"Absolutely. Speaking of, I just barely today signed my collector up for your bootcamp."
A “bootcamp” is an intensive training course. Here, it sounds like they’re signing up for a program to learn dealer business skills.
A “bootcamp” is a structured training program, typically focused on practical skills and business processes. In this context, the speaker is referencing a dealer-focused training offering.
Honda Civic
"[464.6s] I bought a lot of college. [465.3s] Honda Civic got it for $2,500. [467.6s] He had it for a few months."
A Honda Civic is a popular Honda compact car. It’s the kind of car dealers often buy and resell because lots of people recognize it and it’s usually easier to find parts and service for.
The Honda Civic is a long-running compact car line from Honda. In used-car dealer stories like this, it’s often used as an example of a dependable, easy-to-sell model at entry-level prices.
marketing yourself and your dealership
"Can you just tell the audience what's the, like, best thing you could do today to market yourself and your dealership?"
They’re asking how a car dealer can promote their business to get more customers. It’s about getting people to notice the dealership and then come in to buy.
The hosts are talking about dealer marketing—how a dealership promotes itself to attract shoppers. In this context, it’s less about car-specific tech and more about using modern channels to generate leads and sales.
TikTok and Instagram
"We had about 130 cars. And the majority, about 90% were from TikTok and Instagram."
They’re saying most of their customers are coming from social media apps like TikTok and Instagram. The conversation is about using those platforms to sell cars.
The dealer credits TikTok and Instagram as major sources of their car leads. This is a discussion topic about social-media-driven marketing for dealerships.
$1,000 down to $150 a week
"So even if, like, I almost troll in a way where I'm advertising my 200,000 mile car for 1,000 down to $150 a week. Then the customer."
They’re describing how the deal could be paid off: you put some money down, then pay a set amount each week. The weekly number alone doesn’t tell you the full cost—what matters is the total deal and how long you’ll be paying.
This describes a payment structure for a used car: a down payment followed by weekly payments. For shoppers, the key is that the “down” and the weekly amount are tied to the total price, term length, and financing terms, so two offers with the same weekly payment can still cost very different totals.
Buckeye
"[633.1s] Hey, sorry to break into real quick, [635.1s] but make sure you guys know about Buckeye. [637.5s] Long time, awesome sponsor of the podcast"
Buckeye is a company the host says they use for insurance-related help. The point is that it helps dealers reduce risk and protect their money.
Buckeye is mentioned as the podcast sponsor and as the company the host uses for reinsurance products. In this context, it’s tied to how dealers manage risk and protect their financial exposure.
reinsurance
"[639.5s] and who I use for all my reinsurance products. [642.2s] I can't thank them enough for teaching me so much about reinsurance [645.4s] over the years and coming up with new products"
Reinsurance is basically “insurance for the insurer.” It helps companies handle big or unexpected losses so they can keep offering coverage.
Reinsurance is insurance that insurance companies (or risk providers) buy to protect themselves when claims are large or frequent. Dealers and finance providers may use reinsurance structures to stabilize their risk and keep products available.
warranties
"[651.3s] My customers have options of warranties [653.5s] and service contracts, gap. [655.9s] I think it's just been great, Jeff."
A warranty is a promise that if something breaks within a set time/miles, the cost of repairs may be covered. Dealers may bundle it to make the purchase feel safer.
Warranties are promises from a seller or manufacturer to cover certain repairs for a period of time or mileage. In dealer financing, warranties can be offered as part of the deal to reduce the buyer’s out-of-pocket repair risk.
service contracts
"[651.3s] My customers have options of warranties [653.5s] and service contracts, gap. [655.9s] I think it's just been great, Jeff."
A service contract is like an extended “repair coverage plan.” If covered problems happen, the contract helps pay for the repairs.
A service contract is a paid agreement that covers specified vehicle repairs or maintenance beyond the factory warranty terms. Dealers often sell service contracts to extend coverage and manage repair costs for customers.
gap
"[651.3s] My customers have options of warranties [653.5s] and service contracts, gap. [655.9s] I think it's just been great, Jeff."
GAP helps cover the “gap” between your car’s value and what you still owe if the car is totaled or stolen. It can prevent you from being stuck paying a loan on a car you no longer have.
GAP (Guaranteed Asset Protection) coverage helps pay the difference between what you owe on a loan/lease and the car’s actual cash value if the vehicle is totaled or stolen. It’s especially relevant for buyers with low down payments or negative equity.
lease here, pay here
"[659.9s] put away some money. [660.6s] So if you are a buy here, pay here, lease here, pay here [662.6s] or retail dealer, it works for all dealers."
“Lease here, pay here” means the dealer handles the lease and you make payments to them. It’s another form of the dealer doing the financing directly.
“Lease here, pay here” describes a similar in-house arrangement for leasing, where the dealer structures the lease and collects payments directly. Like BHPH, it ties the dealer’s business model to managing credit and vehicle risk.
retail dealer
"[660.6s] So if you are a buy here, pay here, lease here, pay here [662.6s] or retail dealer, it works for all dealers. [665.28s] "
A retail dealer is a normal car dealership that sells cars to customers. The host is saying the same kind of insurance/risk help can apply to them too.
A retail dealer is a traditional car dealership that sells vehicles to consumers, typically using third-party lenders or standard finance channels rather than carrying the financing directly like BHPH. The host is saying the sponsor’s solution applies across dealer types.
auction
"For me, I'm always four to five hours away from the auction. So for me, you didn't get an inventory."
An auction is where cars are sold to the highest bidder. If the auction is far away, it can be hard and expensive to go often, which makes it tougher to keep enough cars in stock.
An auction is a marketplace where cars are sold to the highest bidder, often with limited time to inspect vehicles. The dealer mentions being several hours away from the auction, which affects how quickly they can source inventory and how often they can travel to buy cars.
inventory
"So for me, you didn't get an inventory. I have to be on the road three or four days out of, you know, a week. So that's my pain point for... I mean, that's it. You know, everybody talks about the pain point being an inventory and it can be."
Inventory is the cars a dealership has on hand to sell. If you don’t have enough cars (or can’t get them easily), it can hurt your ability to make sales.
In dealership terms, inventory means the cars a dealer currently has available to sell. The discussion highlights that many dealers consider inventory a “pain point,” because limited or hard-to-source stock can directly impact sales.
online bidding
"Everybody talks about the pain point being an inventory and it can be. Do you not trust online bidding or... I do. I did a lot in the beginning, but I kept getting burnt. I've gone back the other way."
Online bidding is buying cars through an auction website. Instead of going to see the car in person, you bid and hope the car matches what you expected. The speaker says they had bad experiences, so they switched back to buying another way.
Online bidding is when dealers purchase cars through a digital auction platform instead of being physically present at the sale. The dealer in the segment says they stopped relying on it because they felt they were “getting burnt,” implying issues like unexpected condition, pricing, or fees compared to what they expected.
in lane
"I did a lot of online bidding. I'm back to in lane. Okay. So you have to drive somewhere and you walk the cars to really get to touch them to feel them?"
“In lane” means the dealer is back to buying the cars in person at the auction. Instead of bidding online, they go there to inspect the cars themselves.
“In lane” here refers to a buying process where the dealer physically goes to the auction location and participates in the vehicle inspection/selection flow (rather than bidding online). The speaker contrasts this with online bidding and emphasizes the need to see and touch cars in person.
touch them
"So you have to drive somewhere and you walk the cars to really get to touch them to feel them? Yep. What price car are you buying? Right now, we're probably at six to seven, seven thousand."
“Touch them” means the dealer wants to inspect the car in person. They believe it’s the only way to really judge the condition, not just rely on pictures or listings.
The phrase “touch them” reflects a dealer’s preference for in-person inspection to assess a vehicle’s real condition—things like wear, fitment, and overall feel—that may not be obvious from photos or descriptions. This is tied to the earlier complaint about getting “burnt” with online bidding.
debt lender
"And what's funny is he's a debt lender. But he does understand that dealers shouldn't get themselves over their head because it's a surefire recipe to go out of business and have too much debt."
A debt lender is someone who gives you money that you have to pay back, usually with interest. For car dealers, it can help them fund inventory, but if they borrow too much and sales slow down, they can get into trouble.
A debt lender is a company or person that provides money to others with the expectation of repayment plus interest. In the dealer world, this often relates to financing inventory or operating costs, and the risk is that dealers can become over-leveraged if cash flow doesn’t keep up.
over their head
"But he does understand that dealers shouldn't get themselves over their head because it's a surefire recipe to go out of business and have too much debt."
“Over their head” means you’ve taken on more responsibility or payments than you can manage. Here, it’s basically borrowing too much money for the dealer’s sales to safely cover it.
“Over their head” means taking on more financial obligation than a business can realistically handle. In this context, it’s about dealers borrowing too much debt relative to their ability to repay, which can quickly threaten solvency.
too much debt
"But he does understand that dealers shouldn't get themselves over their head because it's a surefire recipe to go out of business and have too much debt. It is."
“Too much debt” means the business owes more money than it can comfortably pay back. If car sales don’t bring in enough cash, the dealer can get stuck and eventually fail.
“Too much debt” refers to a level of borrowing that strains a business’s ability to make required payments. For dealers, excessive debt can force them into a cycle of refinancing or selling inventory under pressure, increasing the risk of going out of business.
Team Eziata
"Fayetteville, North Carolina. [1022.5s] Team Eziata. [1023.4s] Team Eziata. [1024.4s] I like that."
“Team Eziata” is the name the dealer uses as their business identity. It’s like a brand name for the dealership, not a car model.
“Team Eziata” is presented as the dealership name/identity for Chris Martin’s operation in Fayetteville, North Carolina. It’s likely a branding label used by the dealership group rather than a specific vehicle model.
Team A
"I like that. [1024.9s] Team A. [1025.8s] And you may not, you may not know this."
“Team A” sounds like a label or category tied to the dealership’s branding or group. It doesn’t appear to refer to a specific car or car part.
“Team A” is mentioned as part of the dealership/team naming conversation. It likely refers to a specific internal or branding category rather than an automotive product.
NI80A
"Chris was the president of NI80A what year? [1032.6s] Oh, that's an excellent question. [1034.3s] I think ten years ago."
NI80A sounds like a group or association connected to the auto industry. People get involved in these kinds of organizations for networking, support, and industry information.
NI80A appears to be an industry organization or association that Chris Martin was involved with. In dealer-focused podcasts, these groups often relate to advocacy, training, or networking for independent auto businesses.
tax season
"It's really tough. I mean, you know, we were a little soft this tax season. I think it would have been a lot better if we had the right inventory."
“Tax season” refers to the time of year when people get tax refunds. Dealers watch it because more buyers often show up looking to purchase cars.
“Tax season” is a seasonal sales period when many consumers receive tax refunds and are more likely to buy cars. Dealers often notice changes in demand and adjust how aggressively they source inventory or promote financing during that window.
ACV
"Correct. What's your ACV?"
ACV is a shorthand number dealers use to describe the typical value of a deal. It helps them see whether the cars they’re selling are bringing in enough money per sale.
ACV usually stands for “average customer value” in dealer/finance conversations, meaning the typical dollar amount a dealership earns per customer deal (often tied to the average sale price or average deal value). Dealers ask for ACV to understand whether their current pricing and vehicle mix are producing the kind of revenue they need.
Diamond in the rust
"But you're somewhere where there are a lot of auctions in there. There's inventory. What do you think? ... Diamond in the rust. That's right."
It means finding a used car that looks bad on the outside but could be a good deal once it’s cleaned up or repaired. The “diamond” is the hidden value under the “rust.”
“Diamond in the rust” is a common dealer phrase for a used car that looks rough (often from rust or cosmetic neglect) but has good underlying value—like a solid drivetrain or body structure. Dealers use it to describe finding worthwhile cars at auctions or in tough inventory conditions.
infrastructure
"...to get as much profit out of their infrastructure as possible."
Here, “infrastructure” means the dealership’s whole operation—staff, systems, and processes. The point is that you can’t keep squeezing profit without changing how the operation is built.
In this dealer context, “infrastructure” means the operational setup required to run the business—people, systems, facilities, and processes. The speaker is arguing dealers can’t easily squeeze more profit without adjusting that underlying setup.
COVID hangover
"Are we still in the COVID hangover of we, we, we ramped up and started paying everybody too much. We over hired and now are we still there?"
“COVID hangover” just means the problems that didn’t go away after the pandemic. Here, they’re talking about dealers hiring too many people and paying too much, and then not being able to fix it quickly.
The phrase “COVID hangover” refers to lingering business effects after the initial pandemic period. In this context, it’s about dealers ramping up staffing and costs during/after COVID and then struggling to adjust afterward.
EVs
"They're leaving their, they're leaving their core mission and going off into EVs or whatever or even becoming the hybrids."
EVs are cars that run on electricity from a battery. The dealer has to sell and service them differently than gas cars.
EVs are electric vehicles, powered primarily by an electric motor and a battery rather than a gasoline engine. For dealers, EVs can require different inventory strategies, service capabilities, and sales processes.
hybrids
"They're leaving their core mission and going off into EVs or whatever or even becoming the hybrids."
Hybrids use two power sources—an engine and an electric motor. That can mean different selling and servicing compared with regular gas cars.
Hybrids are vehicles that use both an internal-combustion engine and an electric motor/battery. The dealer’s sales and operations may need to adapt because hybrid buyers and servicing needs can differ from traditional gas-only cars.
pay plan
"...you don't have the right manager in place or the right pay plan to incentivize one or the other."
A “pay plan” is how employees get paid and what they’re rewarded for. If the dealership changes how it sells cars, the pay plan often has to change too, or people won’t perform the way the business needs.
A “pay plan” is the compensation structure used to incentivize dealership employees (often sales and finance staff). The discussion implies that switching business models (retail vs BHPH) requires the right pay plan to motivate the right behaviors and support profitability.
hybrid business model
"And the hybrid ideas come across and we're not done with a hybrid cars, not with a hybrid business model."
A hybrid business model means using a mix of different ways to run the business instead of just one. In this context, dealers are trying to blend strategies, but it’s not always clear how to make the money.
A hybrid business model here refers to mixing different approaches—likely combining retail sales with some form of in-house financing or other strategies. The speakers suggest dealers are still figuring out how to implement it and make it work financially.
retail dollar
"...whether I just need to steer completely back into buy here, pay here and stop chasing retail dollar."
“Retail dollar” means money the dealer makes from regular retail-style sales. They’re saying it may be better to focus on BHPH instead of trying to chase the usual retail profit.
“Retail dollar” refers to revenue from traditional retail sales (often financed through banks/credit rather than dealer in-house). The speaker contrasts chasing retail revenue versus focusing on BHPH, which can be more directly tied to dealer-controlled payments.
cash flow
"But people are chasing this because of cash flow, right? Right."
Cash flow is whether the money is coming in fast enough to pay the bills. If payments come in slowly or unpredictably, the business can struggle even if it looks profitable on paper.
Cash flow is the timing of money coming in versus going out. For dealers—especially those doing in-house financing like BHPH—cash flow determines whether they can keep inventory moving and cover operating costs while waiting for payments.
BHPH
"...my buddies have always done BHPH. I want to start rolling that out. And then you drill down, you look at it on a per deal and they're losing money..."
BHPH is just short for “buy here, pay here.” It means the dealer is the one financing the car and getting paid back, so dealers have to watch deal-by-deal numbers, not just the overall total.
BHPH is shorthand for “buy here, pay here,” the dealer-financing approach where the dealership both sells the vehicle and collects payments. In this segment, the speakers discuss how dealers can think they’re profitable overall while losing money on individual deals.
per deal
"...you drill down, you look at it on a per deal and they're losing money and they never realized it because it's all kind of lumped together..."
“Per deal” means looking at each car sale separately to see if it made money. Sometimes the total business looks okay, but some individual deals are losing money.
“Per deal” analysis means evaluating profitability one transaction at a time rather than averaging results across many sales. The speakers say BHPH dealers can miss losses because the overall financial picture looks fine when individual deals are actually underperforming.
overhead aspect
"And to your point, the overhead aspect and just pairing that down as sales slow or profitability slows, it's been a long time since I've had an employee ask me for a raise."
“Overhead” is the day-to-day cost of running the dealership, even if you’re not selling cars that week. If sales slow down, those fixed costs can hurt profits.
In a dealership context, “overhead” means the ongoing costs required to keep the business running—things like rent, utilities, insurance, and salaried staff. When sales slow, overhead becomes harder to cover, which can quickly squeeze profitability.
labor market
"But to that point, I think the labor market is there where it wasn't like it was back in those days where people were coming to you constantly looking to jump ship or find a better pay raise."
The labor market is basically how hard it is to find workers and how much they can demand in pay. For dealerships, it affects whether employees stay or leave for better jobs.
The “labor market” refers to how easy it is for employers to hire and retain workers, based on supply and demand for jobs. In dealership operations, a tight labor market can raise wage pressure, while a looser market can reduce turnover and hiring costs.
headhunted
"They're getting paid what they are. I don't think that they're getting headhunted. I don't know if you're seeing that."
“Headhunted” means being actively recruited away from your current job by another employer, usually with offers meant to lure you to switch. In dealership staffing, this can drive up wages and increase turnover if employees feel they can earn more elsewhere.
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