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#68 - Lincoln To Make The Luxury Raptor, RAM Airbag Lawsuit, Tracks & Private Equity + Much More

#68 - Lincoln To Make The Luxury Raptor, RAM Airbag Lawsuit, Tracks & Private Equity + Much More

Clutch Culture Podcast Mar 02, 2026 65 min
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About this episode

The hosts dive into Lincoln's bold move to launch the 2030 Lincoln Laptor, a luxury take on the Raptor truck, aiming to inject excitement into a brand often seen as quiet and struggling. They reflect on Lincoln's past models like the Blackwood and LS, debating the brand's identity crisis and the challenge of balancing luxury with performance. The discussion also touches on the broader car market's instability, the appeal of V8 engines, and comparisons with competitors like the Bronco and G-Wagon. Personal anecdotes and insights on Lincoln’s Navigator and nostalgic cruiser cars add depth to the conversation.

Technical Too Afraid to Ask
Blackwood Lincoln Blackwood
Cutlass (CC0)
Car

Blackwood Lincoln Blackwood

""You know, let's not forget the Lincoln Blackwood.""

The Lincoln Blackwood is a fancy pickup truck made by Lincoln. It was designed to be very comfortable and stylish, not just for carrying stuff.

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Term

power tonneau cover

""I mean, by the way, just a power tonneau cover, if that goes out, like what you have to deal with.""

A power tonneau cover is a cover for the back part of a pickup truck that opens and closes with a button. It helps keep things safe and dry in the truck bed.

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Lincoln LS
Bull-Doser (Public domain)
Car

Lincoln LS

"But go back, there was a car that I loved from Lincoln, it was called the Lincoln LS. I don't know if you remember that four-door sedan back in the day."

The Lincoln LS is a fancy car made by Lincoln that was sold around the early 2000s. It was a comfortable four-door car that was designed to drive well and feel nice inside.

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Lincoln Nautilus
Dinkun Chen (CC BY-SA 4.0)
Car

Lincoln Nautilus

"I had a Nautilus in the shop recently. I'm not as impressed driving the Nautilus. I think that's also what Lincoln struggles with, but I think it's what a lot of brands are struggling with right now. It's sort of like an identity crisis. You know, the Nautilus doesn't feel like a traditional Lincoln on the inside."

The Lincoln Nautilus is a fancy SUV made by Lincoln. It's supposed to be comfortable and nice inside, but some people feel it doesn't feel very special or like other Lincolns.

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Concept

credit

"And it's really based around credit. You know, there's this whole credit."

Credit means how easy it is to borrow money to buy a car and how much extra money you have to pay back because of interest.

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Term

V8

""We're big boys, we drive V8s around every day now. ... that isn't a V8.""

A V8 engine has eight cylinders that help make a car go fast and strong. Many trucks and sports cars use this type of engine.

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Ford Raptor R
HJUdall (CC0)
Car

Ford Raptor R

""But there's no indication it'll be a V8, so it's not gonna be like a Raptor R setup,""

The Ford Raptor R is a tough and fast pickup truck with a big V8 engine that helps it go really fast and handle rough roads well.

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Concept

V8 engine

"all right, we're gonna creep back into the V8s possibly, we're gonna introduce some of the luxury with V8,"

A V8 engine is a type of engine with eight cylinders that helps cars go fast and have a lot of power.

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Ford Bronco
Calreyn88 (CC BY-SA 4.0)
Car

Ford Bronco

"For all of you that love Bronco, and I know everybody from every economic class is, you know, who we deal with,"

The Ford Bronco is a type of SUV that is good for driving on rough roads and trails. Many people like it because it can go places normal cars can't.

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G-Class Gwagon
Dinkun Chen (CC BY-SA 4.0)
Car

G-Class Gwagon

"now the question is, how do you pull off an upgraded, if you're saying this is going after G-Wagon, but you gotta split the difference"
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Cadillac Escalade
Baron Maddock (CC BY 4.0)
Car

Cadillac Escalade

"...the early viral videos as well was, what was it, Escalade versus Navigator? Yeah, it's fantastic, the new ..."
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Lincoln Navigator
Kevauto (CC BY-SA 4.0)
Car

Lincoln Navigator

""I think they've done a good job with Navigator. I don't think it's gotten...""

The Lincoln Navigator is a large, fancy SUV that is comfortable and has many modern features. It's made to be smooth and stylish for people who want a luxurious ride.

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Brand

Oldsmobile

"That whole era and genre of cars, like the Buick, was it Oldsmobile"

Oldsmobile was a car brand that made different types of cars, including some nice and powerful ones, but it stopped making cars in 2004.

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Buick Park Avenue
Dinkun Chen (CC BY-SA 4.0)
Car

Buick Park Avenue

"Yeah, I mean, a Buick Le Sabre or a Park Avenue."

The Buick Park Avenue is a fancy, big car that is very comfortable and was popular for people who wanted a smooth and nice ride.

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Buick Le Sabre
Mr.choppers (CC BY-SA 3.0)
Car

Buick Le Sabre

"...g guys that watch us, you wouldn't have bought a Buick Le Sabre. But there were people that were your age"
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Term

four cylinder

""So Rob's looking for a four cylinder more likely right now.""

A four-cylinder engine is a type of car engine with four parts that make power. It usually uses less gas and is good for everyday driving.

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Volkswagen Gti
Vauxford (CC BY-SA 4.0)
Car

Volkswagen Gti

"... now. Yeah, I think I might have to dust off the GTI by the way. It's super dusty right now."
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Term

high RPMs

""I can go to the high RPMs. I can hear something about it.""

RPM means how fast the engine is turning. High RPMs mean the engine is spinning very fast, which can make the car go faster or sound louder.

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Term

trickle charger

""I just forgot to put it on the trickle charger. Yeah.""

A trickle charger is a small charger that keeps your car's battery full when you don't drive it much. It helps stop the battery from going dead.

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BMW M3
Matti Blume (CC BY-SA 4.0)
Car

BMW M3

"... have been sitting like the GTI and the BMW, the M3. I had the first detail done on the Raptor."
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Term

waterless wash

"You can always use a waterless or rinse-less wash if you want to just clean it up real quick."

A waterless wash means cleaning your car without using water. You spray a special cleaner and wipe it off to make your car look clean.

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BMW M2
Wikisympathisant (CC BY-SA 4.0)
Car

BMW M2

"...es every 2027 car, including the all-wheel drive M2. Do you think that the, I mean, are these real l..."
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Mercedes-Benz Sclass
Dinkun Chen (CC BY-SA 4.0)
Car

Mercedes-Benz Sclass

"and I think the last M7 model that came out probably surpassed the S-Class. I said that on a podcast,"
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Mitsubishi Lancer
TTTNIS (CC0)
Car

Mitsubishi Lancer

"...0 or the M2 X-Drive, I don't know. This is an IX Lancer. Yeah, yeah, yeah, it's,"
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Mitsubishi Galant
TTTNIS (CC0)
Car

Mitsubishi Galant

"...ther Mitsubishi that somebody kept coveting? The Galant. It was a Galant for sure,"
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Term

AWD

"So do you have any opinions on the M2 and the AWD and the introduction of that platform?"

AWD means the car sends power to all four wheels at the same time. This helps the car grip the road better, especially when it's wet or snowy.

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BMW E46
Dinkun Chen (CC BY-SA 4.0)
Car

BMW E46

"I think I saw a low mileage, maybe E46, somebody sent me, I think it ended up going for..."
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Toyota Land Cruiser
TTTNIS (CC0)
Car

Toyota Land Cruiser

"... has been broken in a lot. I mean, we talk about Land Cruiser a lot on this podcast. The lineage in America of..."
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Ford Mustang
Hans-Jürgen Neubert (CC BY 4.0)
Car

Ford Mustang

"Mustang's lineage is just going on too long"

The Ford Mustang is a famous sports car that has been made for many years. People like it because it looks cool and is fun to drive.

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Chevrolet C8
Matti Blume (CC BY-SA)
Car

Chevrolet C8

"okay, that's what C8 Corvette did. You know, C8 basically said, hey, we're going in a new direction and they happen to do something people loved."

The Chevrolet C8 Corvette is a sports car that has its engine placed in the middle of the car instead of the front. This makes it faster and better to drive.

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Concept

track

""you've been crying about the track situation in most places for well over a decade, 15 years. I don't think it's ever been what everybody was happy about. The track's not maintained or the track hasn't upgraded itself. And we have some interesting news now of all of this. We need to save the track from certain media members. We need to save tracks for the average guy. Boy, that's playing out much differently in real time, huh?""

A track is a special road or course made for racing cars or motorcycles. It needs to be kept in good shape so people can drive safely and have fun.

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Brand

Volkswagen Auto Group

"that doesn't mean I agree with the Volkswagen auto group and everything they're doing across every brand."

Volkswagen Auto Group is a big company that owns many car brands you might know, like Volkswagen, Audi, and Porsche.

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Porsche 911
David Villarreal Fernández (CC BY-SA 2.0)
Car

Porsche 911

"... well, at that point, I might as well buy a used 911. So how does that equate, right?"
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Term

softening of the market

""Because I feel like a lot of that, you've talked about softening of the market. I feel like a lot of those cars have kind of softened.""

Softening of the market means that prices for some cars are going down or not rising as much as before, so it might be easier to buy them.

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Ferrari F430
Lothar Spurzem (CC BY-SA 2.0 de)
Car

Ferrari F430

"And what's about to happen with Ferrari, F430 and 458 that are seemingly not even the special o..."
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Porsche Cayenne
Alexander-93 (CC BY-SA 4.0)
Car

Porsche Cayenne

"...needs are and most people are gonna fit into the Cayenne. Now you're talking about really a different cla..."
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Porsche Panamera
Dinkun Chen (CC BY-SA 4.0)
Car

Porsche Panamera

"Yeah. You know, I'm a Panamera fan. Oh, yeah, yeah, yeah."
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Part

bumper

"Like there was a plastic piece, he said that Porsche, for example, it's just like a small plastic piece that goes apart of the bumper that sold for like $7,500."

The bumper is the part at the front or back of a car that helps protect it if it bumps into something.

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Ford Raptor
UltraTech66 (CC BY-SA 4.0)
Car

Ford Raptor

"...of the off-road course. This is where I test the Ford Raptor, the Ford Raptor R, the Bronco Raptor."
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Term

airbags

"And the first time the airbags went off, I let my insurance company handle the lawsuit against Dodge."

Airbags are bags inside the car that quickly fill with air if there is a crash to keep people safe.

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Ford Escape
Dinkun Chen (CC BY-SA 4.0)
Car

Ford Escape

"It looks like he kind of escaped, you know, really a lot of it, but he still did..."
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