AAH #657 - Tesla's Owner Loyalty Blows The Rest Of The Industry Away
About this episode
Exploring the dynamics of brand loyalty in the automotive industry, this episode features insights from Tom Libby of S&P Global Mobility and Joe White from Reuters. The discussion highlights Tesla's exceptional owner loyalty, which stands in stark contrast to the declining loyalty across other brands, largely influenced by inventory issues. The episode also delves into the impact of electric vehicle adoption, the challenges faced by traditional automakers, and the shifting consumer preferences in the EV market. Notable statistics and trends provide a comprehensive look at the evolving landscape of automotive loyalty.
Tesla Model Y
"...asically started going up about shortly after the Model Y came out, and you had a lot of Model three househ..."
Chevrolet Silverado
"...l Why. So it beat the F series, the RAV four, the Silverado. So that speaks to the popularity of the model y...."
Ford F-150 Lightning
"...cedes now has several evs. You know, Ford has the Lightning and the Mache BMW has several and yet the numbers..."
Tesla Model S
"...hat that includes So if I go from a Bolt EUV to a Model S, I'm EV, I'm fuel type loyal because I'm staying ..."
Chevrolet Bolt EUV
"... mind, John, that that includes So if I go from a Bolt EUV to a Model S, I'm EV, I'm fuel type loyal because..."
Audi Etron
"...teresting is that the household goes from like an Etron to a Q five or a Q seven. But it's good for Audi,..."
Ford Explorer
"...e bit of a gray area in there. In other words, an Explorer household, it comes back to market and they can't..."
Ford Ranger
"...hey might get a like a I don't know, an escape or ranger or an expedition instead and stay with the brand...."
Ford Expedition
"... a like a I don't know, an escape or ranger or an expedition instead and stay with the brand. So it's not actu..."
Chevrolet Corvette
"...s are as loyal and as passionate about the car as Corvette owners are. I don't. I haven't looked at Corvette..."
Cadillac Lyric
"...us. But you know, when you look at the numbers of lyric and compare it to the bulls. Which, yeah, well an..."
Volkswagen I
"Um, I agree with you that going to Shaopong, going to Sai c for a fix essentially, Uh, you know, China for China in vehicle technology, China for China platform. Um, it's a it's a it's a striking turn of events. And just today Volkswagen, I think it's today this morning Volkswagen came out with their uh their quarterly or half year results in it, and they cut their sales forecast global sales forecast by half a million vehicles. I think primarily because they recognize that their China business is going in"
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