00:50
John, have I told you I'm addicted to Carwell's auctions?
00:54
You might have mentioned it, yeah.
00:57
Well, they're online six days a week. They're getting 20,000 fresh vehicles in every month.
01:03
It's actually one of my best sources of quality stock. Listings have got plenty of
01:08
photos, service history and background checks for peace of mind. And you can pay sellers
01:13
in a click with Carwell wallet. They even transport your car with built-in protection
01:22
Well, that's more than you will ever need.
01:24
Exactly, John. So, dealers, if you're not on Carwell, you really should get in on the
01:30
auction. See what I've done, John.
01:33
Anyway, to find out more, sign up for free at carwell.co.uk slash partners slash auctions.
01:41
Welcome back to the Car dealer podcast where we pick our favourite stories of the week and
01:50
ask an industry guest to choose which were the best. I'm John Ray and joining me this
01:55
week is Gosport's premier automotive electrician, James Baggett.
02:02
Premier Yeti dealer, actually, John, because I've got four of those in stock at the
02:05
moment and desperately trying to get rid of them. So, if you want a Yeti, I'm
02:10
You seem to do this thing where you go, that sells really well. I'm just going to buy
02:14
Yeah. And then saturate the market and then they stop selling. And then I realised I've
02:21
Right, some updates for you, John. Suzuki, Jimny, Saga, the white one that I imported.
02:27
I've finally fixed and it's finally gone out the door this week. It actually drove
02:31
away yesterday and I cannot tell you quite how happy I was to see the back of that
02:37
But do you want to know what the problem was? I mean, just a little reminder, the
02:41
speedos weren't working. We were trying to convert the clocks. We had three
02:44
different sets of clocks in it. None of them worked. Everybody said we needed a
02:48
new ECU. We imported a new ECU from Japan at the cost of £1,000, air freighted,
02:54
especially for us. It was all set to go up to Robin Luskens, the lead dealer,
02:58
Suzuki dealer, on Tuesday. But I had a last-ditch attempt of getting the
03:04
clocks man, as I called him, to come back out and try and give it a go, fix it.
03:09
Yeah, he wasn't available. But yes, this guy turned up and he looked at it for
03:16
about five minutes, then disappeared rapidly. Didn't even say goodbye. So I
03:20
rang him and I said, look, what can we do? Is there anything that we can do
03:25
to sort this car out? And he said, the only thing that's different after
03:29
I've messed about with those clocks is the stereo, which we put in. And we're all
03:35
thinking like, how on earth can a stereo stop a speedo working? So I said to
03:41
Darren, I'm mechanic, just take the stereo out just to see if it works, took
03:44
the stereo out, speedo started working. Okay. And do you know what it was,
03:49
John? It was one cable, an earth cable that had been incorrectly put in that
03:55
was causing the speedo to stop working. And so all of this hassle, all
03:59
these last eight weeks of saga was all down to one little piece of wire. So
04:04
yes, very frustrated. And do you know what the really good news is? The
04:07
thousand pound ECU, non refundable. If you know anybody who wants an ECU for
04:14
Suzuki Jimny 2015, please, please get in touch.
04:18
Well, and the good news for Robin Luscombe is that he's not had to
04:20
bear his ass to lead city centre.
04:22
No, he was quite, he was quite pleased when I called him up and said,
04:25
we don't need our appointment. And yeah, he didn't have to do that. But
04:29
yes, so obviously on the back of that, John, we had the excitement of all our
04:34
new imports arriving. So last week I told you about the fact we went up and
04:38
bought seven more from a dealer in, in Norfolk. I rang him on Tuesday and
04:45
asked him to add another Jimny to the transporter, which he did. So we
04:49
had eight turn up on Wednesday afternoon, two, two new Jimneys, one
04:54
old one, and some Volkswagen's in a Volvo. So we are busy preparing those, but
05:00
it was quite exciting to see them all.
05:01
Preparing James, just don't touch them.
05:04
No, no, I haven't done any of that.
05:06
And what I mean by preparing is I lovingly polished one yesterday
05:10
because our normal valentine is off on annual leave. And I'm having to
05:13
do everything again. So yeah, that was my day yesterday.
05:17
Polishing a Jimny is a bit like polishing one of your shoes.
05:19
So yeah, quite a quick, quite a quick job, quite a quick job.
05:24
But yeah, you can go and have a look at that advertised now and live on
05:26
AutoTrader and our other platforms. And hopefully it will sell.
05:31
It'll be interesting because all of the other ones we sold via other like
05:36
Google and our website, we didn't actually properly advertise them.
05:39
So this is the first one I've advertised properly.
05:41
So it'd be interesting to see how quickly if it's all yourselves.
05:44
I've got everything crossed because I've got two of them in stock.
05:46
So hopefully it works.
05:49
Anyway, let's talk to a man who knows more about imports than I do.
05:55
I'll let you do the intro, John.
05:56
So joining us this week is none other than Top Gear's former stick.
06:00
It's Ben Collins. Ben, lovely to have you.
06:02
It's great to be with you. How are you?
06:06
You don't need an ECU for an old 2015 Jimny, do you?
06:10
I don't. But who doesn't love a Jimny?
06:12
They're great guys.
06:17
They're really curious.
06:18
And I know we're going to talk about this in a minute,
06:20
but the cars from Japan, which is what I'm getting involved with now.
06:24
But the Jimny's in Japan are different spec.
06:26
So you can actually get you get same car, more seats.
06:29
So there's there's all these curiosities, the different different
06:33
locations with, you know, variations on cars we love.
06:36
But I'm, yeah, people are going crazy for Jimny's
06:39
and they're holding a value, aren't they?
06:41
Yeah, I've been quite impressed at how quickly they sold.
06:44
We had two new ones and an old 2015 model, and they sold very, very quickly.
06:49
And most of the people have just been waiting for us to go for all the
06:52
IVA testing and all of the registration process
06:55
that we've had to do for these imports, which is rather stressful
06:59
and has taken up a lot of our time.
07:01
But you're you're doing things slightly differently, aren't you?
07:04
Let's tell us a little bit about the before I go on to everything else.
07:07
Tell us a little bit about the business you're involved in now
07:09
and and how it all works.
07:11
Yeah. So well, since leaving Top Gear,
07:13
my main business has been doing stunts in movies and set up a YouTube channel.
07:17
So I had tons of fun with that.
07:19
So and through that, also, you know, getting to know more about your industry,
07:24
I suppose, car dealership through my warranty connections with warranty solutions group.
07:29
And that's been brilliant.
07:30
So I got to, you know, the more time I've spent with the likes
07:32
of Mike Brewer and yourself, the more I've got to learn about
07:35
the challenges of the industry and and the opportunities as well,
07:39
especially UK and how these different markets are so different.
07:43
The short the car shortage in the UK and trying to get good stock in that kind of stuff.
07:47
And then that's that's led me to get in touch with these guys
07:51
who have been working quietly in the background, trying to find a way,
07:54
best way to bring cars from Japan to the UK.
07:57
And I know a little bit about that just anecdotally,
08:00
because from back in the 90s, I've been buying cars that would, you know,
08:05
Japan that were Japanese imports, famously my beloved Toyota Supra,
08:10
which I wrote off stupidly on a country lane was one of them.
08:14
It didn't quite make it.
08:15
But it arrived, you know, pristine, far cheaper than cars we get in the UK.
08:20
So you get great value, but in great order, low mileage.
08:23
And so, yeah, it was that was a great opportunity when I was younger
08:27
to have a lovely car and treat it badly.
08:30
But recently, I've been doing a better job of looking after them.
08:33
So I've currently got two.
08:34
I've got one and this and Sylvia drift car,
08:37
which I actually bought from a movie I was working on my fault,
08:40
which I don't know if you've seen that, but it's quite a fun film.
08:43
Fast and Furious Esk and it was the first time I'd ever driven a Sylvia.
08:48
They're just wonderful front engine, rear wheel drive.
08:51
The action team stuck a hydraulic handbrake in it.
08:55
So for me, it's like the ultimate toy.
08:57
I had to have it once I'd driven it, just fell in love with it.
09:00
But again, another car from Japan and my Lancia Delta intergrally,
09:05
which is my favorite and again, another one.
09:09
And I I I saw it was, you know, one of those classics
09:12
where was Mike Ferney's fault from DriveTribe.
09:16
He'd said, oh, you've been banging on about getting a Lancia.
09:18
There's one in the auction.
09:20
And I went to look at it and it just it was like a time warp.
09:23
It appeared through the window and all the seats were immaculate.
09:26
Everything inside was just so well looked after.
09:29
And that's kind of the story of these cars.
09:31
I think ad hoc dealers have been buying cars from Japan
09:35
for, you know, like I say, it's for a long time.
09:38
It's a known fact that they don't salt the roads in Japan,
09:42
so you don't get the corrosion.
09:43
They're lower mileage.
09:44
People look after them and been seeing these cars
09:47
coming off the transporters from Japan.
09:49
And they've stopped, you know, the BMWs were still with that blue tape over the sills.
09:53
I mean, it's just that, you know, they're all they just look
09:56
well looked after, which is the culture out there.
09:59
So yeah, ad hoc sales, I think have been been going on.
10:02
The different model which we're doing at MotorCap is to
10:06
really save all the hassle that dealers go through with importing.
10:08
So three months delay on cars arriving, all that stuff.
10:12
So we're we're buying these cars, we're handpicking them,
10:15
only going after the premium ones.
10:17
We've got guys out there selecting in conjunction with our team
10:21
to pick the best of the stock that's available, buy up,
10:24
bring it over, get everything done so that it's retail ready.
10:27
When it gets to the UK, we do all the coding
10:29
and the conversion that needs to be done limited that it is.
10:32
It's only small, small touches and then it's ready to go.
10:36
We're selling them through BCA auctions and seeing these cars
10:40
go out on the market within a week with a 50 percent markup for the dealers.
10:44
So it's, you know, I think it's the right business for the right time.
10:49
Usually the sort of year bracket is sort of pre 2017.
10:55
I've heard mechanics say the best cars ever made were made before 2014.
10:59
So I think it's a really good sweet spot.
11:03
You know, with cost of living, things like that.
11:05
I think, you know, secondhand market is crucial
11:08
and getting a really well looked after car from that sort of era.
11:13
And these are European cars.
11:14
So it's it's BMWs, Audi's, VWs, the cars that people love and want to have.
11:19
But in bed and Nick.
11:22
So Ben, you're effectively taking care of a lot of the hassles
11:25
that I've had to deal with.
11:26
I mean, we went out to John and I went out to Japan
11:29
to to buy these cars, but purely to see what these amazing auctions are like.
11:33
I mean, we saw the conditions of these of these vehicles on the road
11:36
and they are amazing, which is why we invested in them
11:39
and brought them back and started selling them ourselves.
11:43
But the hassle we've had since it's been a big headache.
11:46
I mean, actually, if I put the time and effort that my business partner
11:50
and I put into preparing these cars, getting them registered with the government,
11:55
they would be they wouldn't be profitable.
11:57
Just just the time and the effort we put in.
12:00
But you've solved that headache for for dealers, haven't you?
12:02
Because you do all of that for them.
12:05
Has that been a bit of a challenge, though, for you and the team?
12:09
So the guys that are doing it have been doing it for so long.
12:12
The answer to that is no, really.
12:14
And and BCA great to work with.
12:16
So they've got a really efficient system.
12:19
I think that I know that so will
12:22
who has been involved in arbitrage for, I think, over a decade prior to this
12:26
and the bigger business, who is one of the who is the co-founder of the company.
12:31
He's been dealing with very large fleet sales for a long time.
12:34
So in terms of all the logistics and dealing with shipping and all that stuff,
12:39
I'm sure it's a lot. I know I casually that's in his basket.
12:44
And I know that he's, you know, he's like the swan.
12:47
The legs are frantically on the top of the water.
12:50
He looks ever so calm, dealing with all the different shipments and stuff like that.
12:54
But that's just part of it.
12:55
And obviously, as we get, as we grow, which is the whole point of this thing,
12:59
we can scale that up. That side should get some easier.
13:02
But in terms of, you know, doing the conversions and stuff,
13:06
you know, the guys that do it, that is their day job.
13:09
And and there's really there aren't any surprises.
13:12
And you're right that those these weird and wonderful things that cars can do
13:15
when a when a cable gets earth.
13:17
So it's like, well, why? Why is the indicator now not working?
13:20
Whatever it is, you know, people who are good at dealing with those systems,
13:24
you get, you know, it's all about having the right person doing the right job.
13:27
I am not that person.
13:29
So the guys who are working on the forecourt, getting it done,
13:32
they know exactly what they're doing.
13:33
And then the other side of it is obviously is buying the right kit
13:36
and knowing what's what's on trend.
13:39
How many are you bringing in then on a monthly basis?
13:43
So it's been rough to start off about it's been about 15 a month.
13:48
So it's early days. It's just beginning.
13:50
But there is now, I think that we've got, I think for the next
13:53
coming for the coming weeks, there's going to be about that per week
13:57
going out through BCA.
13:59
And they're great. They're they're great bits of kit.
14:01
And I think there's also someone by it now that are selling within minutes.
14:05
So the popularity is there.
14:07
I think people don't yet know who we are.
14:10
We've only been doing it a couple of months through BCA.
14:12
So it's a case of sort of getting some awareness.
14:14
But but the kit speaks for itself.
14:16
And I think those early early birds that got in, they've made great money
14:20
and it and quite quickly turning them through.
14:22
So we're never going to get involved with retail.
14:25
It will always be what we're doing, which is basically financing
14:29
to bridge that gap, get the stock in, put it through the auction
14:33
and support the dealers who are going to make a living reselling.
14:38
There's a little bit of an education piece of consumers as well, isn't there?
14:41
I mean, just having spoken to the customers who come in
14:44
and have bought the imports we've had so far, you sort of have to explain
14:47
the fact that they don't really come with much service history,
14:50
although they have been incredibly well looked after.
14:52
You sort of have to sell them on the on the condition of the vehicle
14:56
rather than the paperwork that you'll get.
14:59
Is there anything that you're doing or anything that the team's doing
15:02
to help educate consumers that these are good cars to buy?
15:06
Yeah, you're right.
15:06
The service history thing is the one thing we all go to, isn't it?
15:09
You want to see that FSH written there and how many owners?
15:13
That sort of stuff, which is which is key because they're key markers
15:15
on knowing what state the vehicles in.
15:19
And so, yes, it's it's a different culture in Japan.
15:21
They've got the the Shaken, which is this really arduous testing programme.
15:26
I mean, we've got the MOT, but this is that's a cakewalk
15:29
by comparison to what they do in Japan.
15:31
And it's partly why the cars get pushed out
15:33
because it's an expensive process for owners out there.
15:37
But fundamentally, the culture in Japan is
15:40
they're very fastidious about maintaining their equipment.
15:44
So that goes into it.
15:45
A lot of the cars do have service history.
15:47
And now that that's become, you know, digitized,
15:51
we are able to bring those back.
15:54
But fundamentally, we've got decent data behind all the cars we're buying.
15:58
And actually, we've just been talking to warranty solutions group
16:02
about the risk profile, which is what they do.
16:05
They look at dealers, they look at vehicles,
16:07
whether they'll apply warranty here or there.
16:09
And they've so we're working with them
16:11
and they're really excited about what we're doing
16:13
because they can see they can validate
16:16
the information we've got on these cars coming in to be
16:19
more than happy to stick a warranty on that product, which is great.
16:23
I mean, we've talked a lot about imports on this podcast,
16:26
and I'm sure you can imagine because we've been very much involved in it.
16:30
But what do you think about the the import market as a whole?
16:34
How big do you think it could get here in the UK,
16:36
especially with this used car shortage we're seeing at the moment?
16:40
I think it's going to explode.
16:42
I mean, I think so.
16:43
I think that the the market for Japanese cars
16:45
is currently 500 million a year.
16:47
But I, you know, if you look at New Zealand, I can't remember.
16:52
I don't actually know what their stats are, but they've been
16:55
importing at scale for longer.
16:57
I wouldn't be surprised if they don't dwarf what we're doing already.
17:00
And I think even there is also Ireland is way ahead of the mainland.
17:05
Whatever we call ourselves, England, Scotland, Wales.
17:10
And I think the fact is the values there, the qualities there
17:15
and you literally were turned up to go and
17:17
was so excited to go and see it, BCA, our first batch that came in.
17:21
And you just beg us, but you're literally appealing tape off stuff
17:24
that's the sort of like it's in its protective wrapper.
17:28
So, you know, you're just not dealing with the same problems
17:30
we get used to here, the potholes, all that stuff.
17:33
It's just not the way in Japan.
17:35
So, yeah, other countries are already gone through this cycle and they're way ahead.
17:38
So I just think it I just think it will explode to be, you know,
17:41
it's got it's going to grow very quickly.
17:43
And how are you involved in in the company then then?
17:45
I mean, what do you what are you doing?
17:48
Well, I get over excited about the kit, obviously, because I love cars.
17:52
So I'm trying to contain myself on that and try and keep myself off the trigger
17:58
when it's auction time in Japan, because we're supposed to stay on stay on target.
18:02
I'm really keen to see it grow.
18:04
I think it's just a fantastic business to get behind.
18:07
I think it's good for everybody, good for consumers.
18:09
It's going to be good for dealers to, you know, increase their profits.
18:12
So my role really is to try and drive the awareness.
18:16
And and also I think once we get, you know, once this grows,
18:20
you know, the moment we're going for, you know, I suppose your mainstream
18:24
cars that everybody needs and wants on a regular basis
18:27
and that's getting churned through year on year.
18:30
But there's definitely a case to get into the more exotic stuff.
18:33
And so that'll be fun for me as well.
18:35
So I get to review some of these things that we're just talking about the
18:38
Jimny that are unique to Japan, you know, I think I'm right in saying
18:42
it's it's two seats in the UK, isn't it?
18:44
But they don't even sell it here now.
18:45
But it was two seats when they were before just before they stopped making it.
18:51
So I think really my role to raise awareness, I think stories like that
18:55
are very interesting because how many people would have loved to have had four seats?
18:59
And when a model gets discontinued, there's still a way to find it somewhere else.
19:04
You know, obviously the Japanese driving the same side as us.
19:08
So it's not that it's not like you say, if you have to do it independently
19:13
or individually, whether it's a dealer or, you know, one man, one woman
19:16
going to Japan to buy their own car, that's hard work.
19:20
So the idea is we just take the fuss out of it and yeah, provide a great service.
19:25
And I could talk about import all day, but it would be a miss of me
19:28
not to ask you about your incredible career.
19:30
You've done so much that I want to chat about.
19:33
I mean, let's I mean, just rewind the clock back.
19:35
I was doing a little bit of research ahead of this podcast.
19:38
Unusual for me, but I saw that you you started your career in the army
19:43
as an instructor for special forces driving.
19:46
I mean, what is that all about?
19:47
Yeah, so I've done all sorts.
19:49
I mean, like most racing drivers, I ended up working at the race tracks
19:53
of the race schools, trying to teach people how to drive better.
19:57
I reckon the ratio is one in 10 are trainable to get.
20:01
Well, I say one in 10, you get really lucky
20:03
and it's somebody who can really progress and you have a fantastic time.
20:07
And the rest of us are sort of, you know, different levels of ability.
20:11
That's just the way we are.
20:13
So I had a lot, but I but I really enjoyed it learning about the strengths
20:17
and weaknesses of an individual trying to recognize that and work on it,
20:20
which then spilled over into my top gear days, teaching all the celebrities,
20:24
which was just a ton of fun, just brilliant.
20:26
And, you know, such a cool part of the job in the reasonably priced car.
20:32
And then at the same time, I was getting, you know, starting to do some stuff
20:35
with the military and I did some research with the police about their training systems.
20:40
And I was fairly shocked with the techniques that they were using
20:44
and discovered that basically the police system, which is the, you know,
20:47
the push and pull and not breaking and down changing the gears at the same time.
20:54
That philosophy is basically from the 1920s.
20:57
It's based on when the steering wheel was the size of a yacht with no power steering,
21:03
you had to turn it by pushing and pulling it.
21:05
There was no other way.
21:07
And it's from when you had to double the clutch,
21:09
which anyone listening to this now will say, what does he talk?
21:12
What does that even mean?
21:14
You know, where you had to pull the gear lever out of a gear,
21:17
you know, with the clutch, rev the engine,
21:19
and then second time pump the clutch to get the gear to go back in.
21:23
If you've never driven a vintage car, you won't ever need to understand what that means.
21:27
But that is why in the 1920s, they didn't overlap, breaking and down changing.
21:32
So I was amazed that as of 2000 year 2000s,
21:37
they're still teaching that philosophy in the police in Britain.
21:40
So it's quite, quite antiquated and largely based on the, you know,
21:44
what they sort of set in stone,
21:46
thou shalt teach what thou was taught by your instructor spread the news basically.
21:52
Ironically, the, the Met was the guy that set that training system up
21:56
was a racing driver and it's just been canonized and carried on.
22:01
So I had a healthy debates with the police driving teams,
22:05
and there are different styles that they use,
22:07
but predominantly it's fairly antiquated.
22:09
Anyway, they were having quite a high ratio of accidents during training,
22:14
the police were, and then so were the army.
22:17
So I managed to get involved with that and try and come up with some ideas
22:22
of how they could make themselves safer when they're in a learning process.
22:27
And eventually that's why I also wrote my book, How to Drive,
22:30
because ultimately I've done some very, very stupid stuff on the road,
22:33
learning the hard way, which is my favorite way to learn.
22:37
And I've learned a lot from 20 odd years of racing
22:40
and doing top gear stuff, working in movies.
22:42
So I tried to bring all of that together in one place
22:45
and set it down in writing.
22:47
But yeah, it's been great.
22:48
I loved working with the army because they are the best listeners.
22:53
They, you know, it's working with athletes and military.
22:58
They just tune in, they absolutely tune into what you're telling them.
23:03
Assimilate the information and deploy it.
23:04
So they're great to work with because they learn really quickly.
23:07
So tell me how that, how did the top gear job come about?
23:12
Yeah, well, effectively, my racing career seemed to have ended.
23:16
It was, I had an amazing time, race single-seaters,
23:19
got up to racing at Le Mans 24 hours in the peak of my career in LMP1.
23:24
So the top category they're doing 220 miles an hour at Le Mans,
23:28
which is just incredible, racing in the World Sports Car Championship.
23:31
So Dizzy Heights, racing gates, Ferrari and these other big names,
23:35
loads of people from F1, IndyCar were in that series at the time.
23:40
But the, yeah, the team I was racing for, Asgari closed in 2002.
23:46
And at the time, people were not interested in 20-year-old racing drivers.
23:51
They wanted, unless you'd raced in Formula One,
23:54
they were looking at people who are older than me,
23:56
who are coming out of Formula One to go and race their Le Mans cars for better or worse.
24:02
Trying to convince them that I had beaten these people in the previous season,
24:06
didn't seem to help me at all.
24:08
So I really thought that was the end of it.
24:09
And I was looking for basically other work because I needed to find a new direction.
24:14
So I joined the Army Reserve, that was first step,
24:18
whilst also auditioning for Jobs on TV, one of which was Top Gear.
24:23
And I did various interviews, didn't get any jobs with any of them.
24:28
So I met John Bentley, who discovered Jeremy Clarkson,
24:31
but he discovered no skills in me whatsoever.
24:35
He did Army for Channel 5.
24:37
And I met Andy Willman, went to the Top Gear track, drove a car,
24:42
and he looked fairly non-plussed, and that was it.
24:45
So I was really looking for other stuff to do.
24:48
And it was only about two months later, I got a random phone call saying,
24:51
can you be at the Top Gear track on Tuesday?
24:54
And I got there, there was a white racing suit and a helmet,
24:56
and off I went, and that was the beginning.
24:59
Was it at that point that you realised that your face wasn't going to be on TV
25:03
and you were going to be this anonymous person for years?
25:06
Yes, perfect. I didn't want to, my mug on telly.
25:12
Genuinely, at the beginning of that, I could not have been more relieved
25:15
to be wearing a helmet.
25:16
The thought of being on camera absolutely terrified me.
25:19
And watching the presenters do what they did, I was just like, wow, how do you do this?
25:24
And it was Clarkson off the telly and Hammond and May.
25:27
Loads of people, really smart crews wearing North Face jackets
25:33
with really big expensive cameras.
25:35
And it all looked very complicated, and it was, and highly orchestrated
25:40
and brilliantly organised and masterminded by Andy Willman and his production team.
25:45
So to start off, I was very happy hiding in the helmet.
25:50
And then as time went on, and you kind of get more comfortable around the crews
25:53
and you start to understand the craft and what they're doing,
25:56
I guess I got more and more interested in it.
25:57
But I was very happy not talking.
26:00
Well, at least not on camera.
26:02
How did you keep it a secret?
26:04
I mean, did you have to turn up in the helmet or was it?
26:07
Did everybody there knew who you were?
26:10
And it was a case of they were just sworn to secrecy.
26:13
So basically, there was the stick in the black suit prior to my time.
26:19
So I was there eight years in the end.
26:21
And the black stick, black suited stick, he lasted eight months.
26:26
I think it was a series and a half or something like that.
26:28
And his character famously got killed off.
26:33
Probably unbeknownst to Perry, who was doing the job at the time.
26:36
They managed to get access to HMS Invincible, I think it was.
26:42
They loaded the character into a Jaguar and shot him off the steam catapult into the North Sea.
26:47
And apparently the boat nearly ran over the car.
26:50
The car didn't sink as quickly as they were expecting.
26:53
So there was nearly a collision.
26:54
But that was the end of him.
26:57
Partly because I think his identity was getting known,
27:00
or at least that's how I perceived it.
27:02
So I thought, right, if you want to keep this job, don't tell anybody.
27:05
And it's a fairly simple and effective rule.
27:07
So I didn't tell anyone.
27:09
And I would go to work.
27:09
I had an old balaclava.
27:13
So I would slip that on when I was about a mile out.
27:17
The security guard wasn't too keen on that.
27:21
And the crew also thought it was pretty strange.
27:25
But after a few weeks, they got used to it.
27:27
And I'd just go, yeah, I'd go and park my car in the middle of nowhere,
27:32
ditch my wallet, anything with a credit card or a name on it.
27:36
And then shuffle in quietly and try and not be seen
27:39
where I was getting changed and all that sort of stuff.
27:41
And there was actually a Duns fold.
27:43
It used to be the Harrier Jump Jet testing ground.
27:46
So originally, I was changing in the pilot's changing room,
27:49
which was quite cool.
27:51
And then we got moved around to a porter cabin or whatever.
27:53
But I was good at getting changed and not being seen.
27:57
You either keep it completely in a bubble.
28:00
If you let anything in,
28:01
well, once you let information out, that's game over.
28:04
And so eventually that is how it unraveled.
28:07
Because it's stupid stuff like you have to sign an insurance form
28:11
and you can't just write the dig.
28:13
They're not happy with that.
28:13
You have to put your name in.
28:16
I mean, what did you tell your friends and family
28:18
you were doing for a living?
28:19
It's almost like MI5 level.
28:21
You know, I work for the government.
28:24
But without being shot at, so not much danger.
28:27
Yeah, I mean, I've always worked for myself,
28:30
or pretty predominantly.
28:32
So I've always had lots of things going on.
28:34
And so it's quite easy to lie.
28:36
Oh, I'm going through the racetrack.
28:38
So at the time I was, despite being in the depths of despair in 2002,
28:43
being unemployed for a good few months,
28:45
which in your 20s, it's just like soul destroying.
28:49
I then ended up getting hired everywhere.
28:52
So I had a full on racing season.
28:54
Ironically sponsored by the MOD.
28:57
So I was driving a camouflage car.
28:59
I was doing my reserve training.
29:01
And got the top gear job.
29:03
So I had plenty of places to be
29:05
so I could easily fog people off with different stories.
29:08
But the identity was a massive thing, wasn't it?
29:10
Because I remember when the, when your autobiography came out,
29:13
I mean, the BBC even tried to block it, didn't they?
29:18
So yeah, basically, after a long while,
29:23
it was the best job in the world.
29:24
You know, it was fantastic.
29:26
There was always the specter of being fired.
29:28
That was always there in the background.
29:30
You know, don't do this or you get fired.
29:33
Don't do this or you get fired.
29:34
And after a while, I was still being, you know,
29:36
still on effect to be a one day at a time contract.
29:39
So which I was fine with because I get it, you know,
29:42
if you become known, your days are numbered
29:45
and they're going to have to get someone else.
29:47
The whole point of this dig was being anonymous.
29:50
But BBC and their wisdom had announced my identity
29:55
in the Radio Times in the TV guide.
29:57
There was a, they did a front page thing.
30:00
And then inside was my profile.
30:03
And by that point, the newspapers kind of,
30:05
they kind of had pieced it together.
30:07
There was enough leakage to them.
30:10
So they ran those stories in the nationals.
30:14
And we kind of limped on.
30:15
Schumacher very kindly came in
30:17
and did a big smoke screen saying that he was the Stig.
30:19
But really, I could sense the writing on the wall
30:22
and I was starting to hear it fairly bluntly
30:24
from people at BBC worldwide.
30:28
You just know when you're either going to get canned
30:32
or you have time to leave.
30:34
So yeah, so I handed in my notice
30:36
and I thought it would be a fair and great idea
30:40
to tell my story because I'd had such a great time.
30:44
BBC decided that they didn't like that.
30:46
And yeah, they put an injunction on me
30:48
which is quite full on, had to go to the high courts.
30:51
And it was pretty scary time
30:53
but managed to beat that off and get the book out there
30:56
which was a bestseller which was amazing.
30:58
And I'd loved writing it.
31:00
Some really fun stories from great times
31:01
and I only look back with happy memories really.
31:04
So other than the total panic and terror of the court thing,
31:10
it worked out well.
31:11
And you mentioned Schumacher there.
31:13
You actually beat his time around the track, didn't you?
31:15
I mean, as a racer driver,
31:16
I mean beating Schumacher has got to be up there with
31:19
the major achievements of your life.
31:21
I would not say I beat Schumacher or anything.
31:24
So yeah, it was a strange one.
31:28
On the day that he joined us for filming,
31:31
they would not tell me that he was going.
31:35
I didn't know he was there basically until I met him.
31:38
So in the morning, the first thing I did,
31:40
they said, right, go out in the Suzuki Liana,
31:42
the recent price car and drive it really badly
31:45
and light it off the track and do all this sort of stuff.
31:47
And because by that point,
31:49
I could sort of read between the lines on the creative.
31:53
And I thought, shit, this is how I'm going to get fired
31:57
because I'm going to do this bad lab
31:59
and they're going to say the stick is broken.
32:00
And this is probably my epitaph.
32:03
I'm filming it right now.
32:04
And I thought, well, if we're going to go out,
32:05
let's go out in style.
32:06
So I drove it very badly and then came back in.
32:10
And they've been asking weird questions
32:12
like what size helmet and suit did I wear
32:14
and all this sort of stuff.
32:15
And I thought, yeah, they're literally sizing me up
32:18
So I got back in and I felt very sort of down about it all.
32:24
And then my boss came in and said,
32:25
I'd like to come and meet someone.
32:27
And I thought, right, here we go.
32:30
And then they took me over to the caravan
32:31
and I met Michael Schumacher.
32:33
And then it was all revealed.
32:35
So Schumacher was in for the day, also in a white suit.
32:38
The universe was almost about to explode
32:41
with two stints in the same space.
32:44
And the whole gag was it's Michael Schumacher.
32:48
But then, oh no, it can't be
32:49
because he got lost in the Suzuki,
32:51
which didn't make any sense.
32:53
But basically he'd said,
32:54
when they offered him the opportunity
32:56
to drive the Leana, I think he said nine.
32:58
And it drove his Ferrari around instead.
33:01
Can't say I blame him.
33:03
And since then you've worked on a number of films, haven't you?
33:06
I remember going to something with JLR
33:09
because you did a lot of the Bond stuff,
33:11
didn't you, for several movies?
33:14
I mean, tell me a little bit about some of the movie stuff
33:17
that you've been doing.
33:18
I mean, what would people recognise?
33:20
Any chases, scenes that people would recognise?
33:24
So yeah, I mentioned My Fault with the Nissan Silvia,
33:28
That was a recent one that went out on Amazon.
33:31
So that was a lot of fun.
33:32
But I suppose more recognisable would be the Bond films,
33:34
which has just been amazing to work on those four.
33:37
I can say I've worked on four Bond movies,
33:40
boyhood dream to get on set even,
33:43
let alone be wearing a Bond's pinstripe suit
33:47
and hammering an Aston Martin around Lake Garda,
33:50
which is where I started, just epic.
33:53
And it was an amazing opportunity.
33:56
From getting to know a bit more about the filming process
33:58
at Top Gear, I just thought this is great.
34:01
And I'd love to do more in why not get some movie work.
34:06
So I started reading the credits,
34:07
which nobody ever does, do they?
34:09
But from that, I picked out some of the names
34:11
of the stunt coordinators and started making phone calls.
34:13
Most of them told me to jog on.
34:16
But Gary Powell, who was working on Casino Real at the time,
34:20
gave me an invitation to meet him, which was amazing.
34:23
And then really through that network, got my first gig,
34:27
which was National Treasure 2,
34:29
doubling Nicolas Cage and driving on the roof of a car
34:32
called a pod car, and skidding around London,
34:35
which was pretty amazing.
34:35
It was London's biggest car chase, apparently.
34:38
And we literally locked down Central London outside Bank of England
34:42
and filmed day and night around these streets.
34:47
I was totally hooked.
34:48
It was just fantastic.
34:49
Because that process with way bigger crews than you get with TV.
34:54
And yeah, the destructive capability of the stunt crew,
34:58
I mean, to be given a budget where it's like,
35:00
yeah, we've got five of those cars.
35:02
We're going to destroy all of them at some point
35:06
This is the sequence.
35:07
And it's all high choreographed,
35:08
and you get your matchbox cars out,
35:10
and you work out who's going to be where.
35:13
And you get, it's an amazing buzz.
35:14
I mean, the difference between that and motor racing
35:16
is with racing, it's all about precision.
35:19
Don't damage the car because you won't win.
35:22
And with the stunt work, it's very much teamwork.
35:24
And the adrenaline is there
35:26
because you've got to achieve
35:28
a really high performance in a short window.
35:31
So it's a bit like a qualifying lap.
35:33
But it's really, it's all about safety
35:35
because you're the cars,
35:37
on a track, everyone's going in the same direction.
35:39
But with the stunts, you're mimicking real life.
35:41
You've got people, you know, working as pedestrians
35:43
or jumping over the cars, all this mad stuff
35:45
that could be happening.
35:46
And you have to be really clinically,
35:49
you know, very, very focused
35:50
on doing exactly what you're supposed to do
35:53
in the space you're given.
35:54
It's so much fun though.
35:55
Yeah, there must be a huge amount of pressure there.
36:00
The one, the bond one that really sticks out in my mind
36:03
it must be Spectre where there's an Aston Martin,
36:06
I think DB10, I think they did a special, didn't they?
36:09
And the Jaguar CX-75 chasing it around
36:13
I can't remember what city was.
36:14
Were you involved in that one?
36:16
Is that, was that part of your work?
36:19
I didn't do much on that.
36:20
So, and I wasn't in that scene at all.
36:21
So I did a few days on that film.
36:25
And I got to film the last,
36:27
literally the last bit in the DB5
36:29
when Bond took down Blofeld
36:34
and a couple of scenes in Austria.
36:36
But no, but that chase that you're mentioning was great
36:38
with the Bautista, the epic Bond villain
36:43
that made the car look tiny.
36:46
That was a cool chase, I like that one.
36:48
And the car does these great jumps.
36:49
It's quite a cool scene.
36:51
And I love the scene they shot in Austria
36:53
with the plane sliding down the mountain
36:55
and all that, just amazing.
36:59
with watching the plane and all that stuff,
37:01
that's the special effects department
37:03
which works quite often hand in glove with the stunt team.
37:06
So you can, you know, you'll see they create these,
37:10
you know, unbelievable machines
37:11
and how else do you get a plane
37:12
to skid down a snow filled snow cap mountain?
37:16
But they find a way to do it.
37:18
So it's also those guys that build the podcast.
37:20
So they put the, you know,
37:21
the driving system on the roof.
37:23
So you put the actors inside the car,
37:25
stunt driver on the top.
37:27
So basically they will try and come up with a solution
37:30
to almost any idea.
37:32
And it's, yeah, it's a great, great teamwork.
37:35
Well, I mean, thank you for giving us
37:36
an insight into all of that stuff.
37:38
But I mean, just back to the start of the podcast,
37:40
if people want to hear more about the business
37:42
you're working on now, how can they get in touch?
37:44
So go to BCA auctions
37:47
because we're there every week.
37:49
We've also got an Instagram handle at MotorCap
37:53
So yeah, if you stick it into Google,
37:55
you'll find us pretty easily.
37:58
There'll be more interesting, exciting news.
38:00
I've got, hopefully, I'll be attending
38:02
one of these auctions at some point.
38:04
And, you know, to sort of,
38:06
because I love going to auctions.
38:07
The buzz is amazing.
38:09
So it may be online,
38:10
but you still get the same intensity and excitement.
38:13
And yeah, I'm going to go out visiting
38:15
some of the dealers that have been
38:16
starting to pick these up.
38:17
So with any luck, I'll come and see you.
38:20
We'll help you shift some gymneys
38:22
and bring in some more exciting tackle.
38:25
That sounds like a plan.
38:27
We interrupt this broadcast for some breaking news.
38:32
John, I don't want to panic you,
38:33
but the Cardio podcast live
38:35
is coming round really rather fast.
38:38
Yes, I know that, James, because I own a calendar,
38:40
but surely you've been not paying attention.
38:43
How dare you, John?
38:44
If I hadn't been paying attention,
38:45
how would I know that it's on the
38:47
September the 24th in Abandon
38:49
that we've got the Polestar boss,
38:51
Matt Galvin, Vicky Hart from Waylands,
38:54
and Alex Bradley from Small Cars Direct
38:58
Well, technically, it's closer to Didcot,
39:00
but I'll let that one go.
39:01
Anyway, I bet you've forgotten
39:02
how people can book tickets.
39:04
No, John, because on my script right here,
39:06
it says head to cardinamagazine.co.uk slash podcast.
39:11
And people listening to this can book tickets
39:13
with the special discount code PICCANTO for 10% off.
39:18
There's a social barbecue after the recording
39:20
and plenty of time for a social catch-up
39:23
with other like-minded dealers.
39:25
We look forward to seeing you there.
39:29
This is a paid partnership in association with Dealerway.
39:35
Oh, God, you've bought more ducks, haven't you?
39:39
I've actually got a new habit.
39:41
I've signed up for Dealerway alongside
39:43
more than 2,500 other rated and vetted car dealers
39:48
to sell my trade-part exchanges.
39:50
The site is designed for dealers
39:52
to sell their pie exchanges for more money
39:54
quickly and easily.
39:56
There's no sellers fees and buying a car
39:58
costs just £99, one of the cheapest around.
40:01
And when I haven't got the time to list the car myself,
40:04
I can even watch out for them the details
40:06
and they do it all for me.
40:08
That sounds awfully familiar.
40:10
So are you selling all your stock there now?
40:14
But if I do have a sudden influx of Kia Pocantos,
40:17
I know where to send them.
40:19
Dealers can find out more at dealerway.co.uk.
40:24
We'll be right back.
40:26
Now, John, I'm really enjoying how easy it is
40:28
to pay sellers on car wow.
40:30
I mean, presuming you'd rather not pay them at all.
40:33
But now I can do it with car wow wallet.
40:35
You can pay sellers, finance houses, and more instantly,
40:39
literally in one click.
40:41
It's secure, easy to use,
40:43
and gets rid of all the pesky finance back and forth.
40:47
So total gain, James and John.
40:49
That does sound pretty good.
40:51
If you want to find out more,
40:52
Dealers can log on to carwow.co.uk
40:55
slash partners slash car wow dash wallet.
40:59
Now, back to the podcast.
41:02
Well, thank you, Ben.
41:02
Thank you for joining us for the podcast,
41:04
but we probably should do some stories
41:06
and try to follow Ben's story, John,
41:08
which is going to be quite hard, isn't it?
41:10
Yeah, it's all downhill from here, really.
41:12
But James and I are going to run through
41:14
our favourite stories of the week.
41:15
And at the end, Ben gets to decide
41:17
which one of us chose the best ones
41:18
and who is the winner.
41:22
James won last week, I think.
41:25
If you were magnanimous in victory of going...
41:33
I'll try and be quick,
41:34
because I'd like to get a few stories in this week.
41:36
But the story I'm going to start with
41:38
is news from America that Amazon
41:42
have got into the used car advertising space.
41:47
Now, Amazon have been, I would say,
41:51
messing about with the automotive market
41:53
for quite some time.
41:54
They've actually...
41:54
They're like years, James, really, actually.
41:56
They've been like, yes, John.
41:57
They first got involved in it 10 years ago
42:01
when they built a platform called Amazon Vehicles,
42:05
which was like a research-only platform.
42:07
You might remember it, John,
42:08
a little bit strange.
42:09
Customers could go on there
42:10
and do a little bit of research,
42:11
but they couldn't actually buy any cars.
42:14
Last year, they did a partnership
42:16
with Hyundai in the States, again,
42:18
for the new car market.
42:20
No other manufacturers have joined them on that,
42:22
but it's still just Hyundai.
42:23
But this latest deal is one with Hertz,
42:26
the car rental firm.
42:28
And what they've done is they've advertised
42:31
all of those ex-rental cars on the Amazon platform,
42:35
and customers can do the whole process,
42:38
finance application, click, buy it now,
42:41
and buy those cars on the Amazon platform.
42:45
So that's taking place now
42:47
in a number of different states.
42:50
There's current locations of Dallas,
42:52
Houston, Los Angeles, and Seattle,
42:54
but they're actually, Amazon are planning
42:55
on rolling that out to 45 sites across America.
42:59
So you do all of the deal on Amazon,
43:01
and then you actually go and pick it up
43:02
from one of these Hertz car sales lots, effectively.
43:07
But so it just gave me a chance
43:09
to have a little bit of a think about this.
43:11
I wrote about it in my sub-stack this week,
43:13
and I was just sort of thinking like,
43:15
are Amazon the ones to really be able to move the needle
43:20
in the UK when it comes to advertising platforms?
43:23
And I just, I'm not quite sure,
43:26
I'll be very interested in your opinion, Joe.
43:27
I'm not quite sure whether they are.
43:30
I don't know, Amazon is great when it goes,
43:33
when you need to buy bin bags, or similar.
43:38
What have you buy on Amazon, Joe?
43:39
I'm probably something far poster than that.
43:43
But yes, very easy to do, isn't it, Amazon?
43:45
Very easy. It's very quick.
43:47
You don't do much research.
43:48
You search for the product.
43:49
The one that comes at the top, you quick buy it now,
43:51
you normally off it, and you've bought that product in seconds.
43:55
When it comes to buying a car,
43:56
I'm not sure whether it's quite well set up
43:59
for that whole process.
44:00
I don't know whether you've bought anything
44:02
a little bit more expensive than bin bags on Amazon, Joe.
44:04
But if you want to buy, say, a TV or something else,
44:07
the research process on Amazon is actually quite difficult.
44:11
You can actually even find in the details about the car,
44:13
it's normally hidden, sorry, about the product,
44:16
it's normally hidden away.
44:17
And I'm not quite sure whether it would be good enough
44:19
to give all of that information for a car.
44:23
However, it is a different platform,
44:26
and everybody in the UK is looking for other opportunities
44:31
when it comes to used car advertising.
44:33
AutoTrader is expensive.
44:35
We've talked about that at length about that
44:37
on this podcast, but it does work.
44:39
But people want other opportunities, and Amazon could be it.
44:43
So, what do you think, Joe?
44:44
Well, basically, I agree with what you just said.
44:48
No, but I had a play around with it,
44:50
and obviously, these Hertz ones aren't on there yet.
44:53
And just to say, the Hertz,
44:55
it's like dealing with a slightly different world,
44:56
isn't it, dealing with car sales in America,
44:58
because Hertz gets through so many cars in America
45:00
that they actually have their own used car lots, I think.
45:03
Whereas here, it's a bizarre polar opposite to here.
45:07
Here, we'd say, do not buy a higher car,
45:09
and higher car companies hide it very well
45:13
in their previous owner things on the V5
45:16
and send it off to auction.
45:17
And we don't actually want to go and buy a Hertz higher car here,
45:21
but in America, for some reason, they do.
45:23
That's not live yet,
45:24
but they do have a couple of high-endized sites available
45:30
on Amazon in California and places like that.
45:33
And I was flicking through some of the classified ads on there,
45:35
and that's exactly what you said, really.
45:37
Like, the information, the layout of all the info on these cars
45:40
is a little bit clunky.
45:44
It's not brilliant, to be honest.
45:48
The TV example is great.
45:50
It lists some specs that you're not really interested in.
45:52
It doesn't really seem to know what's important
45:55
out of the things that this car or this TV
45:58
or whatever it might be has.
46:00
So I came away feeling a little bit kind of disappointed by it.
46:04
But I think, really, in between the lines of this,
46:08
as you say, Amazon put the toe in the market
46:10
with vehicle stuff 10 years ago, and nothing's really happened.
46:15
And they've got an enormous amount of power behind them
46:19
to actually do something because they really want to do it.
46:21
And I just think this is a sort of little experiment
46:24
as all these tech companies do, like Google,
46:27
well-known for it as well.
46:28
They'll launch their products and then three years later,
46:31
They've just decided, no, we don't do that anymore.
46:33
I think they just try lots of things and try and innovate.
46:36
But I don't feel like they're completely serious with this one,
46:42
What do you think, Ben?
46:43
Do you think Amazon could crack this problem?
46:47
I think they're pretty serious
46:48
because I went to a conference where I watched them
46:50
presenting on this and how seriously they're invested
46:54
in all the data and presentation side.
46:57
So I would not underestimate them.
47:00
And if you look at how much they put into things
47:03
like the Grand Tour and all that automotive content,
47:07
yeah, I think it could be an interesting space to watch.
47:10
I mean, they've got the wherewithal to really go for it.
47:14
But then whether it's who it's for is another question,
47:17
like you just said, what information can you get from it?
47:21
And I mean, I've learned the hard way again.
47:25
I'd rather buy from a respected dealer with a decent warranty.
47:29
So you can look someone in the eye.
47:31
And if there's a problem on the whole,
47:34
again, if you're dealing with good people,
47:36
they'll look after you the end.
47:38
And I think that if you bought online,
47:40
it's, I mean, if there's a little whatever it is,
47:43
you're probably going to have to chin the cost.
47:45
But then they are good at taking returns.
47:48
But it's a big thing to send back.
47:49
So you need a bit of cardboard box, wouldn't you?
47:53
But I imagine that they've thought of that.
47:55
So I wouldn't underestimate their ability to take this in.
47:58
So I think when is it launching?
48:00
Have you seen that?
48:01
Is it coming out soon?
48:01
It's launched in the States this week, actually.
48:04
So it's those cars from Hurst for sale now.
48:09
Whether it comes to other markets like ours is unknown yet.
48:12
Are they doing end-to-end with Hurst ones?
48:14
Because the ones I looked at were sort of,
48:16
you know, go through the process,
48:18
but you still have to go and pick it up yourself.
48:20
Yeah, it's exactly that.
48:22
So at least you still have to visit a physical dealer
48:24
and you actually have to go there and pick the car up.
48:27
So it'll be interesting to see how it goes.
48:29
Anyway, John, that's my first one.
48:32
I'm going to cheat slightly
48:33
because I haven't actually published this story yet.
48:35
Because I'm just writing it out.
48:36
But I'm going to talk about it anyway.
48:38
Well, you know, it's a good story, Joe.
48:40
So I've been off in,
48:42
I had a lovely evening last night at the O2.
48:48
What were you seeing?
48:49
I was seeing something, this great band called Cherry,
48:53
who had these two songs called the Tigo 7 and Tigo 8.
48:58
But basically, it was the brand launch of Cherry UK.
49:01
Cherry UK, of course, is at the O2.
49:08
It's, when you say O2...
49:09
I've never had a manager in the corner.
49:12
It turns out there's two venues in the O2.
49:14
There's the O2 Big Arena,
49:15
where you have your Coldplay and Adele or whatever.
49:18
And then you have Indigo O2,
49:19
which is like a little conference room,
49:23
I mean, maybe that's downplaying.
49:25
I mean, it's the pub round the corner.
49:28
But it was quite big.
49:30
It was about 400 people there.
49:32
And it was unusually for us,
49:34
because media and dealers and general stakeholders
49:39
are normally separated out.
49:40
You normally have your press launch.
49:43
And then you have your dealer launch,
49:44
which is a bit more...
49:47
In this, they were combined.
49:48
So I kind of had to sit there through a lot of...
49:52
Make some noise for UK CEO,
49:56
Gary Lan, all that kind of stuff,
49:58
which was a bit peculiar to me.
50:00
But anyway, the crux of this story is
50:03
we had a little round table chat
50:05
with some of the cherry executives.
50:08
And I do hate round tables,
50:09
because you can never ask any questions
50:11
more than about 30 seconds long,
50:12
and then they move you on somewhere else.
50:14
But I did get a little nugget,
50:16
few nuggets of information out of them.
50:18
And I mean, this story is basically
50:20
that the success of J.Q. in a moda
50:22
has come actually as a bit of a surprise
50:25
to the executives of Cherry UK.
50:28
Because of course, a bit of context.
50:29
They've been here for, what, a year?
50:31
A year and a bit less than that, I think.
50:35
I think a moda was October last year
50:37
and J.Q. was January this year, so...
50:39
Yes, so not even that then,
50:42
And they've got 89 dealers,
50:44
and I can't remember the exact numbers,
50:45
but it's upwards of 20,000 cars, isn't it?
50:48
They've pumped out already.
50:49
And they've only got really three cars,
50:51
one of which is an electric variant of another one.
50:54
So it's pretty impressive stuff, really,
50:57
what they've managed to do.
50:59
So I kind of asked that question to them,
51:01
three of their execs.
51:03
And all of them pretty much said,
51:05
yeah, it's been a...
51:07
I mean, Gary Lan, who's the UK CEO,
51:09
said it was a pleasant surprise,
51:11
you know, a very happy surprise
51:13
that they've done so well.
51:15
Obviously, it's difficult for a car company
51:17
to say something as a surprise
51:18
because they want to say,
51:19
oh, no, we knew it was going to...
51:20
Yeah, it was planned, it was planned.
51:22
But I think it's evident
51:24
that it's come as a bit of a shock to them
51:25
because the fact that they've now decided
51:27
to launch this third brand,
51:29
because the whole idea with Cherry's
51:31
an enormous company, we're not really aware of them,
51:33
or certainly weren't aware of them
51:34
more than a year ago.
51:36
But a motor and JKU was supposed to be their export brands.
51:39
So Cherry, in theory, was never supposed to come here,
51:42
and they've now gone, well, actually,
51:45
maybe there's a bit of a market for these as well.
51:48
So Cherry will be here,
51:50
launching next month.
51:51
They've already got 25 dealers signed up,
51:54
They're not wedging them into the motor and JKU sites.
51:57
They've got additional sites.
51:59
So they are deadly serious.
52:01
There's not going to be enough space for these dealerships,
52:03
isn't there, if they carry on at this rate?
52:05
Well, you say that, James,
52:06
but you might have noticed quite a lot of other brands
52:08
are deserting their dealerships at the moment.
52:11
And that sort of came up as well.
52:13
So Olly Lowe, who's the UK head of product,
52:17
basically said as much.
52:20
She said, you know, a lot of manufacturers are contracting,
52:23
contracting at the moment.
52:25
You know, they're under cost pressures.
52:27
They're losing and shedding dealers.
52:30
a lot of them applied agency model
52:32
to an industry that didn't ask for it.
52:34
Which is an interesting comment.
52:38
So he puts a lot of their success down to the dealers
52:40
and their years of experience.
52:42
They know how to manage customers
52:44
and relationships and so on.
52:45
So I thought that was really nice as well.
52:47
So where does cherry fit into this whole, like, kind of plan?
52:51
I mean, like, if you were to describe them
52:54
as other manufacturers we know,
52:56
like, how would you place them?
53:00
Well, it's very difficult
53:01
because they are very confident
53:04
that they're all completely separate.
53:06
But I couldn't really get a solid answer out of them
53:09
as to what they all represent.
53:10
It's not like your, you know,
53:13
your JQ is your Audi
53:15
and your Emoda is your VW
53:17
and your Cherry is your Skoda or something like that.
53:19
They all seem to be a little bit more...
53:21
They gave me some slightly strange answers to that.
53:25
But from what I can work out...
53:26
What would you say?
53:27
What would you say?
53:27
Because I can't understand where they...
53:29
Where does cherry fit in the hierarchy?
53:31
Is it like the poshest or is it the not?
53:34
I can only tell you on price point, it's the cheapest.
53:38
But again, they're different shaped cars.
53:41
So it's very difficult.
53:43
One of the ones they announced yesterday
53:46
is going to be the cheapest plug-in hybrid on sale in the UK.
53:49
Five seat kind of, let's say,
53:52
Nissan X trail sized car,
53:54
maybe a little bit smaller than that.
53:57
So they are going in for price point, mainly.
54:00
And I think they're probably not...
54:03
Well, they're at the point where they've said
54:05
the models are competing with each other.
54:06
They're their own nearest rivals,
54:09
which is a strange situation to be in.
54:12
When I headed to China for the Motor Show earlier this year,
54:17
I obviously went with the motor and JQ.
54:19
I mean, it absolutely opened my eyes
54:21
to quite how serious they are about the UK.
54:25
I mean, it was a shock, if I'm honest.
54:27
Like just going into the hall,
54:29
it was full of cherry, a motor,
54:31
and all of their other sister brands
54:33
was a big shock to the system.
54:35
Did you get the same sort of feeling?
54:36
Having gone to the O2 satellite venue,
54:39
if you get the same feeling
54:42
that these guys are incredibly serious
54:44
and they're going to take over the world.
54:47
I'll be completely honest,
54:48
and I'm sorry for anyone from Cherry
54:49
or the PR team listening,
54:50
but I kind of went along just to see
54:52
if it would be as sort of,
54:56
I don't want to say hilarious,
54:57
but as like bombastic and insane,
55:00
as I perhaps imagined.
55:01
And it was actually quite sensible,
55:02
apart from the fact that there was some sort of
55:04
a dance troupe from Britain's Got Talent.
55:08
Not Britain's Got Talent.
55:09
Combined two things there.
55:10
It was all a bit peculiar.
55:13
But yes, they are, they're deadly serious.
55:15
They say they've come up with the world's
55:17
most efficient hybrid powertrain.
55:19
They were very, very like,
55:21
we are an engineering company.
55:22
You know, we're not,
55:23
we've always made our own engines,
55:25
we've not bought them in from other people,
55:27
all that sort of stuff.
55:29
And they had, there's two cherries
55:31
coming in the next month,
55:33
the seven and the eight,
55:35
but they also had a four and a nine,
55:38
and the nine was really like, really like,
55:40
I know James, I don't know.
55:41
It doesn't make any sense.
55:44
But the nine's the poshest one,
55:45
and that was a very, very luxurious thing.
55:48
And yes, I do, I do get the vibe,
55:50
but the amount of money they spent
55:52
and the amount of firepower
55:55
they're putting behind it,
55:56
yeah, they're serious.
55:57
And the other thing is,
55:58
I would say I chatted to a couple of dealers,
56:00
you know, just getting in and out of these cars.
56:03
And they were all thrilled with,
56:06
you know, the success they'd had with Emoja and JQ.
56:09
I mean, there was one guy I chatted to
56:10
who's got a dealer in the West Midlands,
56:12
he'd got rid of a popular stonantis brand,
56:16
shall we say, and swapped in Emoja and JQ,
56:19
and said, you know, in the 20-something years
56:21
he's been a dealer,
56:22
he's never seen anything like it.
56:24
I've seen so many of them on the roads as well.
56:29
Ben, what's your take on these Chinese manufacturers?
56:32
Well, I had not heard of them before this conversation.
56:37
I'll put my hand up.
56:40
Yeah, I need to look into that.
56:41
So, and I haven't seen one on the road that I'm aware of.
56:44
Maybe I have, and it just didn't register.
56:47
They look like every other SUV.
56:49
So, I mean, they're quite easy to miss.
56:51
Yeah. I mean, the competition from China is pretty strong
56:55
because they're, and it's, you know,
56:58
a lot of it is cost-driven.
57:00
And obviously the engineering is a new battleground as well.
57:04
So, it's, I mean, ultimately, at the moment,
57:07
price dictates a lot of the market, doesn't it?
57:09
And people need value.
57:10
So, I think it's what we were talking about earlier,
57:12
whether it's secondhand or these new models coming out,
57:16
people are being quite motivated to try and get a deal.
57:20
Jon, let's move on because we've probably got enough time
57:23
to maybe just get one more story in each if I'm quick.
57:26
I'm just going to pick the story that the first EVs
57:29
that are finally qualified for the full electric car ground
57:34
So, we've got Fords Puma Gen E and the E Torneo Courier
57:39
are the first models to get the full 3,750 pound discount
57:44
under the government's electric car grant.
57:47
This is a scheme that launched seven weeks ago, I think,
57:50
and has only just announced the first two cars available
57:53
for the full, for the full rate.
57:56
All the other ones so far are in the band two rate,
57:59
which is 1,500 pound discount.
58:02
And the reason I picked this story, Jon,
58:03
is I've spent most of my week investigating this
58:07
and I'm sort of skipping ahead
58:09
because the story will come out next week,
58:11
but I've spoken to every single manufacturer in the UK
58:15
to ask them whether they've applied for the grants
58:18
and whether they expect to be in band one or band two.
58:22
And you will be surprised how many or how few cars
58:26
will actually end up in band one.
58:28
I suspect, and I don't want to see already
58:31
second guess my research, but I suspect
58:34
there'll only be five cars, maybe six maximum in the UK
58:39
that are available for that full 3,750 pound discount,
58:43
which is quite frankly ridiculous, isn't it?
58:46
Because all of the customers out there are seeing this scheme.
58:49
It was all shouted about 3,750 pounds off EVs,
58:54
yet it's impossible to get it
58:56
because there are no cars currently available
58:59
up until two days ago.
59:00
These two fords now available to get that full discount.
59:05
So I'm looking into that at the moment.
59:07
I'm speaking to a number of different experts
59:11
on the electric car market
59:12
and I'm just waiting for a couple of other manufacturers
59:14
to come back with their answers.
59:16
But from what I'm seeing so far,
59:18
I think this scheme is going to be quite hard
59:22
to actually get that full 3,700 pound discount
59:26
on any more than five or six cars,
59:28
which I don't think is what the government was expecting.
59:31
We've talked about this at length, haven't we?
59:34
But it's all about these science-based targets.
59:36
So it's not just about beer and EV,
59:38
it's about how that EV is made
59:39
and importantly what we've found
59:41
since I've been looking into it further
59:42
is where the battery is made.
59:44
I mean, that makes up the biggest part
59:46
of where these discounts lay.
59:48
So the manufacturers submit their paperwork,
59:51
the government looks at it
59:52
and they work out which bands you're going to sit in.
59:55
But do you think the government thought
59:56
they were going to have more than six cars
59:58
in this full discount rate?
00:02
I don't know if they're thinking went that far, to be honest.
00:04
I think much like, as we've said before,
00:07
this is sort of 90% a marketing and PR exercise
00:14
for trying to get people into EVs
00:17
than actually trying to incentivize people.
00:20
Because as we've said,
00:23
you could have just taken the 20%,
00:24
reduced the 20% VAT rate to something else
00:26
and lopped an amount off all the cars.
00:29
But that doesn't sound,
00:31
probably someone in a spin doctor has said,
00:33
well, that sounds a bit percentages.
00:36
You know, just make it nice and a bit cleaner
00:38
with a lump of money off.
00:41
And also if they really wanted to help
00:43
people get into EVs,
00:43
they would probably do something
00:46
about the VAT on public charging
00:48
or put some sort of cap in place or for prices.
00:52
Anything, any number of things like that
00:54
And it would help across the whole car market,
00:57
you know, new and used EVs.
00:59
Whereas this is just targeting new.
01:04
And my other question would be,
01:05
does it actually matter if some of them
01:07
aren't getting the full amount?
01:08
Because from the dealers I'm talking to,
01:10
the issue here is all of the customers are saying,
01:13
well, can I buy 3,700 and 50 pounds off my new EV?
01:17
And the dealers having to say to them,
01:20
because we don't know whether we're going to get it.
01:22
And the actual facts are probably hardly any of them
01:25
are going to get it.
01:26
But the issue is customers are holding off.
01:28
They're not buying the EVs.
01:29
It's having the opposite effect
01:30
to what they wanted the scheme to do
01:32
because the customers are expecting to get this money off
01:35
and it's not going to come.
01:37
Which is the worry.
01:38
I mean, Ian Plummer said a similar thing,
01:39
you know, we did an interview with him,
01:41
Ian Plummer from Waterloo Trader last week,
01:44
It's been a long week.
01:45
Actually it's been a short week.
01:47
But he described it as a holding pattern,
01:49
I think, didn't he?
01:50
It's just everything's on pause
01:52
until this is all sorted out.
01:53
And it was supposed to be sorted by the 11th,
01:56
wasn't it the 14th or the 11th of August?
01:57
Something like that.
01:58
And here we are at the end of August
01:59
and it's still not quite there.
02:03
It's not even a little bit there, John.
02:05
No, it's great for us
02:05
because you can talk about it every single week.
02:09
just going back to this actual story
02:11
and the Puma and the Tornado,
02:19
Isn't it like the kind of bull-nosed
02:21
fiesta van thing you can buy?
02:23
I have literally no idea.
02:26
You don't see any of them, do you?
02:27
You don't see any of them.
02:28
But I was surprised that the Puma was
02:32
actually the one to get this.
02:36
Puma's made in Romania.
02:37
But I think the batteries...
02:39
I think the motors are made in the UK, aren't they?
02:42
Yeah, but the motor's not actually
02:43
part of the calculation.
02:44
No, well maybe it is.
02:47
I don't think it is.
02:48
The batteries for this are not made in China.
02:50
They're made in South Korea, I think,
02:53
which might have some bearing on it
02:55
because probably South Korea is quite
02:57
good on its green energy, I would guess.
03:00
But I don't really know.
03:02
But I was surprised it was this and not,
03:05
let's say, a Peugeot rifter van made in
03:10
wherever they're made.
03:12
Ellesmere Port, that one up in the north.
03:15
I was surprised it's not that.
03:16
And then, of course, the Nissan are hoping
03:19
that the new leaf will fit into this, aren't they, as well?
03:22
Yeah, but that's obviously not in sale until later this year.
03:26
Jon, do you want to wedge one more in?
03:27
I won't trouble Ben to comment on it unless you really want to.
03:31
I am going to comment because you've triggered me
03:33
with the words government thinking.
03:36
And the whole thing is a joke.
03:38
What you've just described is just typical, isn't it?
03:40
And you're telling us what to drive.
03:42
Are these narrowed down to a handful of models
03:45
that it's probably going to change next week,
03:46
waste people's time.
03:47
They're going to try and navigate this thing.
03:50
And in the meantime, we've got the most,
03:52
I think it's four times the most expensive electricity in Europe
03:55
because of the mad energy policy.
03:58
So it's just like they just need to get a grip.
04:01
There is no thinking.
04:02
There's no joined up thinking.
04:04
And you're trying to apply logic to a situation.
04:08
You're trying to find out where the battery was from here
04:09
and this, that, the other.
04:11
It's mad, isn't it?
04:11
Whereas a simple solution, like you say, across the board,
04:14
if you want to underpin the EV market in the UK,
04:17
there's a very simple way to do it.
04:19
It was the same with diesel.
04:20
We were all told to buy diesel because it's got less,
04:23
it produces less carbon, etc.
04:25
Now it's been pilloried.
04:27
So, yeah, what does it tell you?
04:29
What's your take on electric cars, Ben?
04:33
Yeah, I've, you know, got to,
04:35
I've been lucky to experience a lot of different models
04:39
starting actually the first one I ever drove,
04:40
well, the first one I ever drove was the prototype Tesla.
04:44
In the back of a Lotus.
04:45
And it was pretty amazing to feel it for the first time,
04:47
followed by the leaf, which I was less impressed with
04:50
because the range was so short.
04:52
I think, you know, and for me, the key thing is,
04:55
and it still is, is being able to trust
04:57
what the thing is telling you
04:58
when it comes to range and power consumption.
05:00
And there's very, very, very few models I've driven
05:03
that are true to the, to the, you know,
05:07
you've done it, you've covered a mile
05:08
and it's depleted a mile worth of battery.
05:11
So I spent a lot of time in the Lucid with their car that
05:13
that's, you know, been, that's been really interesting.
05:15
There's a few others, NEO,
05:17
where they've got some innovative technology
05:19
where you've got the battery come out of the car like a cassette,
05:23
which is clever because as the technology changes,
05:25
you know, there'll be improvements in battery tech
05:27
and you better switch it out.
05:29
But so there are some real pioneers in that space
05:32
that are doing it really well.
05:33
And then there are others that you get in
05:35
and you like, I can't trust this thing at all.
05:37
Do you like the driving experience, Ben?
05:40
It's very different.
05:41
I, you know, I love combustion.
05:44
Particularly petrol.
05:47
I'm chugging around in a diesel at the moment,
05:49
but I, you know, from motorsport
05:51
and from, you know, sporting perspective,
05:54
I still love combustion engines
05:55
and there's a, they are incredibly efficient,
05:57
you know, manufacturers have invested billions over time,
06:01
honing that, that combustion motor
06:03
to work the way it does and to use as little fuel
06:05
as possible to give us the best return.
06:08
But yeah, they're different.
06:10
And I think, but I do enjoy them,
06:12
that the power and acceleration you get with electric
06:14
is unlike pretty much anything else.
06:17
But it's an interesting, you know,
06:19
I think there's, the world should accommodate both.
06:22
And I think that they've got different applications for different,
06:25
you know, half the problem is with owning an EV
06:28
and living with one is the charging network is not there for it.
06:32
And certainly the UK, I think it's,
06:36
we're really underwhelmed with charging resources
06:39
and let's bring it back to the electricity price as a nightmare.
06:43
Yeah, I'm going to forfeit my last story
06:45
to ask Ben a question, which is,
06:49
with the move to EVs and all this sort of stuff,
06:52
a lot of people are sort of suggesting,
06:56
and I think Clarkson, for example, has suggested this,
06:59
that, you know, the motoring show is kind of dying.
07:03
People are not going to tune in to watch EVs
07:05
buzzing around the track because they want to see
07:07
V12s going sideways and all that sort of stuff.
07:09
Do you, what do you think of that kind of feeling?
07:11
Do you think things like Top Gear and Grand Tour
07:15
or whatever, Fifth Gear, do you think they still have a future?
07:18
Well, I don't know if they have a future.
07:21
They better make a good show.
07:23
If you don't make a good show, you're finished.
07:25
So in terms of that, I think, you know,
07:26
YouTube is where it's at.
07:27
Hence, I'm having a great time on my channel.
07:30
And, you know, there's some other really big hitters
07:33
doing great content.
07:34
You know, Matt Armstrong, Tavaresh in the US.
07:37
There's just, there's so many.
07:39
There's a whole world out there on YouTube.
07:41
So we'll see if those other shows survive,
07:43
but is car content surviving 100%?
07:47
And yeah, it is about the V12, the V10, the V8,
07:52
the V6 turbos, the revolutionary efficiency and, you know,
07:57
the tech in that genre, in there, it's so honed
08:05
So I think, yeah, definitely, that day is not over.
08:09
It's definitely not.
08:10
There's a world of both.
08:12
I think, well, hybrid as well, hybrid EV and combustion,
08:15
they absolutely have a future.
08:17
And it's also about affordability, like we're saying,
08:20
and bringing it back 2017, Carlson Japan,
08:24
that offers great value.
08:25
And if you're looking for a deal,
08:26
that is also the way to go.
08:29
So good plug there.
08:30
Well, it wasn't totally intentional,
08:32
but you're looking at the new stuff.
08:35
You know, the next iPhone, the next this, the next that,
08:39
you do have to weigh up.
08:40
How long am I going to have this car for?
08:41
Is the battery going to deplete over time?
08:44
And what happens there with depreciation?
08:47
I don't like buying stuff that loses value.
08:51
Neither does James, but he keeps doing it every week.
08:57
Right, so that's the end of our stories.
08:59
So, Ben, before we ask for your verdict,
09:01
are there any stories you think
09:03
we should have talked about this week, but we haven't?
09:08
That's absolutely fine.
09:09
I can't think of it.
09:10
I thought those are pretty punchy,
09:11
and I was impressed with the Amazon story.
09:14
I was slightly aware of it,
09:15
but it's interesting that that's now kicked off,
09:17
and that for sure will go global.
09:19
So it makes sense they'll pioneer it in the US,
09:21
but that'll be coming here pretty fast, I think,
09:22
and that will definitely have the folks at eBay and Facebook
09:27
So is that your winner?
09:28
Is that what you're going with?
09:30
Yeah, I think that's going to be an interesting model.
09:32
Yes, I will accept that win.
09:34
Thank you very much.
09:35
3-1 in the series, John.
09:37
Oh, dear, oh, dear.
09:38
Remember to post the little invoice, sir.
09:40
Yeah, I will, don't worry.
09:43
I'll buy some Japanese cars in the not-too-distant future.
09:48
Oh, well, on that note,
09:49
all that's left for me to say
09:50
is thank you to Ben for joining us today.
09:52
It's been great to have you on,
09:54
talk about what you're up to at the minute
09:55
with your Japanese cars,
09:56
and of course, a bit of backstory about you as well.
10:00
Thanks for having me and for letting me know
10:01
there's some new cars on the market.
10:03
So I'm going to go and check those out.
10:05
Yeah, nice to see you.
10:05
Thank you very much.
10:09
And thank you as well to James for something or other.
10:13
And thank you for listening.
10:14
We'll be back next week with another episode.
10:17
So make sure you're subscribed
10:18
to be notified when that goes live.
10:20
We've not talked about Carly the podcast live,
10:22
but there is an advert in the middle of this.
10:23
So everyone should be clicking the link below
10:26
to book their tickets with 10% off
10:28
if you put in the word Picanto.
10:31
You haven't bought a Picanto in a while, have you, James?
10:35
But still, it's a good discount link.
10:37
So please use it on the website.
10:41
Yes, check out the stories you mentioned today
10:43
in the show notes below as well
10:45
and head to Carly the magazine
10:46
for much more news besides.
10:48
Thanks for listening and goodbye.