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April 4, 2026 | Weekend Drive: Q1 sales dipped for several major automakers; New York International Auto Show recap

April 4, 2026 | Weekend Drive: Q1 sales dipped for several major automakers; New York International Auto Show recap

Automotive News Daily Drive Apr 04, 2026 24 min
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About this episode

Q1 sales came in weaker across much of the US market, with automakers pointing to brutal year-over-year comparisons, fewer selling days, and—more importantly—affordability pressure. Hybrids are gaining while EV demand cools after incentives expired. The hosts debate whether pricing and production strategies need a reset as consumers increasingly buy only when they “have to.” They then cover legal battles over direct-to-consumer sales: a California ruling keeping Scout’s fight alive, and a Washington state change that lets Rivian sell direct after a voter-threat tactic. The New York Auto Show recap highlights Hyundai’s Boulder body-on-frame concept and Subaru’s three-row EV “Getaway,” plus what these moves mean for manufacturing and market positioning.

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Technical Too Afraid to Ask
Concept

first quarter sales

"All right, guys. So first quarter sales are in for automakers that report quarterly. The US auto market is starting to lose a little momentum."

“First quarter sales” just means how many cars were sold by automakers in the first three months of the year. Analysts use it to see whether the market is getting stronger or weaker.

Concept

EV demand has cooled

"Hybrids are gaining traction while EV demand has cooled for a bit after federal incentives expired."

“EV demand has cooled” means buyers are purchasing fewer electric vehicles than earlier in the year. This can happen when incentives change, pricing rises, or consumer interest shifts.

Concept

pulling forward purchases

"That's because last March, we had a number of people who were pulling forward purchases out of fear of tariffs because of and rising prices."

“Pulling forward purchases” means people buy sooner than they intended. Usually it’s to avoid higher prices or changes that might come later.

Concept

fewer selling days

"We also had fewer selling days this month. We had two fewer selling days this month than we did a year ago because of how the weekends fall."

“Selling days” refers to how many days dealerships are open and able to sell vehicles during a period. Fewer selling days—like when weekends fall differently—can reduce sales totals even if demand is unchanged.

Concept

quarterly basis

"On a quarterly basis, most automakers were down. A few that were up or flat."

“Quarterly basis” means looking at sales over three months instead of just one month. It helps reduce the impact of unusual timing.

Brand

Hyundai Kia

"And Hyundai Kia was up as well. What we're looking at in the market, is rising prices."

Hyundai Kia refers to the Hyundai and Kia brands. The hosts are saying they were doing better than many competitors in the early sales numbers.

Concept

rising prices

"What we're looking at in the market, is rising prices. And we're looking at, from executives that I spoke to yesterday,"

“Rising prices” means cars are getting more expensive. When that happens, fewer people can afford to buy right away, so sales can slow down.

Brand

Toyota

"I talked to Dave Christ at Toyota, who's the head of the Toyota brand. He talked to us about consumers facing higher car prices, higher gas prices, higher insurance prices..."

Toyota is one of the biggest automakers, and here the show is quoting its brand leadership. The point is how Toyota views the affordability pressure on car buyers.

Concept

higher input costs (gas, insurance, prices)

"...consumers facing higher car prices, higher gas prices, higher insurance prices, everything that they use every input that they have in their vehicle."

They’re saying the overall cost of owning a car is going up in several ways at once—buying the car costs more, and everyday costs like fuel and insurance are also higher.

Concept

dealer-driven demand ("have to" buy)

"...what dealers are telling him is that the consumers that are coming in to buy new vehicles are more... have to customers. They have to get another car... they had a wreck..."

Dealers are saying people aren’t shopping just because they want a new car. They’re coming in because they need a replacement, like after an accident or because their current car has problems.

Concept

car affordability

"Now, Jack, how should automakers be thinking about affordability right now? Are we hitting a ceiling where consumers just can't stretch any further?"

They’re talking about whether regular people can still afford to buy a new car. If costs keep rising, fewer people can qualify, and companies may have to adjust prices or how many cars they build.

Car

Volkswagen Jetta

"...on the flip side of that... Like the Jetta, for example, that's not going to be a high margin car."

They bring up the Volkswagen Jetta as an example of a cheaper car. Cheaper cars can sell more when budgets tighten, but the company may make less money on each one.

Brand

Scout

"ruling mean for the future of the Scout brand? ... I wouldn't count Scout out just yet... it kind of depends on what the final verdict is..."

Scout is a car brand. Here, the big question is whether it can sell cars the way it wants, even though it’s dealing with legal challenges.

Brand

Rivian

"...a recent move by lawmakers in Washington state that will allow Rivian to sell direct to consumers..."

Rivian is an electric-vehicle company. Here it’s used as an example of how it can get permission to sell cars directly to customers.

Brand

Tesla

"...Rivian doesn't have any existing relationships with franchise dealers... that it's where it's trying to sell direct to consumers, the same as Tesla does."

Tesla is an EV maker that sells cars directly to customers. The point here is that this direct-sales model can create legal and political friction with traditional car dealers.

Concept

Washington state

"This threat by Rivian in Washington state is really interesting... Washington state was not going to let them do it. The dealers there were, were not going to let them do it."

Washington state is highlighted as the specific jurisdiction where direct-to-consumer plans faced resistance from regulators and dealers. The discussion ties the state’s citizen-initiative process to how Rivian could pressure the dealer franchise framework.

Concept

citizen initiatives

"...Washington state is, allows citizen initiatives. Rivian threatened to put basically the dealer franchise laws in front of voters directly... Now, not every state allows citizen initiatives, but there are a dozen states that do."

Citizen initiatives let regular voters propose changes to laws through the ballot. The segment is saying that in some states, dealers may have to defend their rules directly to voters.

Car

Kia EV3

"...i Group came in full force. They debuted the Kia EV3 for the first time in North America. Hyundai CEO..."

The Kia EV3 is an electric car made by Kia. Instead of using gasoline, it runs on electricity. The podcast mentions it because Kia introduced it in North America as a new EV option.

Car

Hyundai Genesis

"...n North America. Hyundai CEO Jose Munoz says the Genesis luxury division will be getting new vehicles and..."

Genesis is Hyundai’s luxury car brand. It makes more upscale cars than Hyundai’s regular lineup, with more comfort and premium features. The podcast is talking about Genesis because Hyundai says it will bring new vehicles to North America.

Concept

body on frame

"“the Boulder. It's Hyundai's first body on frame vehicle. Larry, how competitive is the body on frame truck space?”"

Body-on-frame means the car’s body sits on a separate metal frame underneath. Trucks use it because it can be tougher for towing and off-road driving, but it can be heavier than other designs.

Concept

Detroit three

"“They're going into a market that is dominated by the Detroit three in terms of body on especially body on frame pickups, full size body on frame pickups.”"

“The Detroit three” is a nickname for the big traditional American automakers: Ford, GM, and Stellantis. Here, they’re being called out as the leaders in full-size pickup trucks.

Car

Chevrolet Colorado

"“...the Tacoma, the Colorado, the Ranger, those are midsize.”"

The Chevrolet Colorado is brought up as an example of a midsize pickup. The conversation is basically about which size categories are already served and which might be missing.

Car

2004 Ford Bronco concept

"On the Google machine... the easiest comparison is the 2004 Ford Bronco concept, which was also silver."

They compare the Hyundai concept to a 2004 Ford Bronco concept. The point is that the Boulder looks familiar—like it’s echoing design ideas from that older Bronco concept.

Term

37 inch tires

"those tires were, I don't know if I've ever seen bigger tires before. I mean, 37 inch tires, I believe. Yeah, there are some big boys."

“37 inch tires” indicates very large tire diameter, which strongly affects a vehicle’s stance, wheel well packaging, and perceived off-road capability. The hosts are using the tire size to explain why the Boulder looks especially aggressive and why it feels reminiscent of classic rugged concepts.

Car

Ford Maverick

"on the road, it's not like the greatest looking thing. I think like the way Ford did with the Maverick looked a little bit more put together."

The Ford Maverick is a small pickup truck. The speaker is basically saying it looks more cohesive than some other new vehicles they’ve seen.

Concept

auto show reveals

"The fact that they kind of kept the very under wraps until they revealed the curtain is also kind of neat... Do you guys think we're a little jaded though when it comes to reveals at this point?"

An auto show reveal is when a company unveils a new car to the public. The speaker is saying people might be skeptical now because not everything shown actually becomes a real car.

Term

inductive charging

"And it was just full of bells and whistles, had all these things and had the inductive charging, you know, the Roomba that comes out and it goes and charges."

Inductive charging means charging an EV without plugging it in. You typically park over a charging pad, and the car charges wirelessly.

Concept

concept car

"Concept cars are still cool and certainly auto journalists love them and they have a place, but they are they are expensive toys..."

A concept car is like a “show car.” Automakers build it to preview ideas, but it usually isn’t ready to be sold to customers right away.

Concept

manufacturing footprint

"...you talked about the manufacturing footprint and we didn't address that... Hyundai does not have a body on frame plant in North America."

Manufacturing footprint is basically the automaker’s production map—where their factories are and what they can build there.

Term

battery is going to drain quicker

"...if you're using all that power, you know, you're, you're doing fast starts or you're climbing hills with this vehicle. Yeah, your battery is going to drain quicker."

If you drive harder—accelerate quickly or go uphill—you use more energy. That makes the battery run down faster, so you get less driving range.

Term

body cladding

"...I still think of Suburbs, I think of all the body cladding, things like that. And these ones were more the paint was kind of like or where the cladding was was painted."

Body cladding is the protective or decorative plastic/trim panels on a vehicle’s exterior, often around wheel arches and lower body sections. The speaker contrasts how the cladding is finished/painted on these show-floor examples, affecting the overall look.

Term

no grill

"...The front end is interesting because there's no grill, obviously. So it's like a very large piece of, you know, material with just the Subaru logo."

Most cars have a front grille. This one doesn’t, and instead uses a smooth front panel with the logo, which is common on some EVs.

Car

Subaru Solterra

"...living in Seattle, Suburbs are everywhere. And even the Solterra, I see quite often, but eventually people are going to grow out of that Solterra."

The Subaru Solterra is Subaru’s electric SUV. They’re saying they see it a lot now, but they expect people’s interest to evolve over time.

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