Automakers in CRISIS MODE: VW Loses $12 BILLION in One Year | Episode 1028
CarEdge Live
CarEdge Live Mar 10, 2026
Automakers in CRISIS MODE: VW Loses $12 BILLION in One Year | Episode 1028

Automakers in CRISIS MODE: VW Loses $12 BILLION in One Year | Episode 1028

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Automakers in CRISIS MODE: VW Loses $12 BILLION in One Year | Episode 1028
Ford F150
Car

Ford F150

The Ford F-150 Platinum is a fancy version of a big pickup truck that many people use for work or driving around. It has lots of nice features and is very popular.

Brand

Volkswagen Group

Volkswagen Group is a big company that owns many car brands like Volkswagen and Audi. They make lots of cars all over the world.

Volkswagen Id4
Car

Volkswagen Id4

The Volkswagen ID.4 is a small electric car that looks like a small SUV and runs on batteries instead of gas. It’s meant to be easy to use and not too expensive, but not many people have bought it yet.

Audi S3
Car

Audi S3

The Audi S3 is a faster and sportier version of a small Audi car. It has a stronger engine and is made for people who want a more exciting drive.

Audi Q5
Car

Audi Q5

The Audi Q5 is a small luxury SUV made by Audi. It's a comfortable and fancy car that many people like for everyday driving.

Concept

market share

Market share is how much of the total car sales a company has compared to others. If a company sells more cars, it has a bigger market share.

Concept

Dieselgate

Dieselgate was a big cheating scandal where Volkswagen made their diesel cars seem cleaner than they really were by tricking pollution tests. This caused a lot of trouble and fines for the company.

Term

EV strategy

EV strategy means how a car company plans to make and sell electric cars, which are cars that run on batteries instead of gas. This is very important for the future of car companies.

Concept

dealer incentives

Dealer incentives are deals or discounts that car companies give to car sellers to help sell more cars.

Term

floor plan interest

Floor plan interest is like a loan dealers take to keep cars in their lot. They pay extra money the longer the cars sit there.

Concept

customer leverage

Customer leverage means you have the power to get a better deal because there aren't many other buyers.

Term

dealer fees

Dealer fees are extra costs the car dealer adds when you buy a car, like paperwork or handling charges. They can make the car cost more than the price on the sticker.

Term

dealer markup

Dealer markup is when the car dealer charges more money than the price they first show you, making the car cost extra.

Volkswagen Atlas
Car

Volkswagen Atlas

The Volkswagen Atlas is a big SUV that can fit families and lots of stuff. The 2026 version is the newest one with modern features.

Term

dock fee

A dock fee is a small extra charge dealers add to cover getting the car ready for you, like moving it and cleaning it before you buy.

Term

dealer add-ons

Dealer add-ons are extra things the dealer might try to sell you with the car, like special coatings or warranties, which can cost more money.

Concept

floor plan books

Floor plan books are like loans dealers take to buy cars to sell. They want to sell cars fast so they don't have to pay extra fees on those loans.

Term

corporate jargon

Corporate jargon is a fancy way of talking used by companies to make things sound nicer or more complicated than they really are. Sometimes it hides bad news or makes things confusing.

Concept

fleet sales

Fleet sales happen when car companies sell many cars at once to big companies or groups instead of to people one by one. This helps the car company sell more cars quickly.

Company

Waymo

Waymo is a company that makes cars drive themselves without a driver. They work with car companies to put this technology into new cars.

Concept

brand identity

Brand identity means what makes a car company special and how people think about it.

Term

horsepower

Horsepower tells you how strong a car's engine is and how fast it can go.

Bmws M
Car

Bmws M

The BMW M Coupe is a small, sporty car from the 1990s that’s fun to drive and looks cool. It’s not as new or fancy as some other sports cars, and fixing it can sometimes cost a lot.

Infiniti QX80
Car

Infiniti QX80

The Infiniti QX80 is a big, fancy SUV that can carry lots of people and stuff. It usually isn’t super fast like some sports cars, but some people imagine making it much more powerful to race against faster cars from BMW and Mercedes.

BMW Series Bmw
Car

BMW Series Bmw

The BMW 7 Series is a big, fancy car that’s very comfortable and has lots of cool features. It’s made to be smooth and powerful, kind of like a luxury ride for important people.

Term

gas prices

Gas prices are how much money you pay to fill your car with fuel. When gas prices go up, it costs more to drive your car.

Term

Henry Strain

Henry Strain is about the sudden stress your car or body feels when things change quickly, like when you stop fast and your neck might jerk.

Term

blackbook data

Blackbook data is like a guide that tells dealers how much used cars are worth right now.

Term

wholesale weekly price index

This is a number that shows how much used cars are selling for when dealers buy and sell them to each other, before they sell to regular people.

Concept

reactive vs proactive buying

Reactive buying means buying a car because you feel pressured or rushed, which can lead to mistakes. Proactive buying means thinking ahead and planning so you get a better deal.

Term

dealer ratings and reviews

Dealer ratings and reviews are like report cards for car sellers. They show if other buyers had good or bad experiences, helping you pick a good place to buy a car.

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