China, Brakes, Hybrids, Subscriptions
About this episode
A deep dive into the evolving automotive landscape, featuring insights from industry experts on electrification, hybrid technology, and the competitive dynamics of the Chinese auto market. Mike Dalsett from Magna discusses the shift towards hybrids and the challenges of consumer adoption in North America. Brembo's representatives talk about their journey from niche performance brakes to mainstream applications, emphasizing the importance of technology and innovation. Michael Dunn shares his expertise on the rapid growth of Chinese automakers and their strategies to dominate the global market, highlighting the impact on Western manufacturers. The episode also explores subscription services in the automotive sector with Free To Move's Benjamin Millard.
This week Nicole and Robbie are both travelling so we've got four interviews that Sam did in the last couple of weeks starting Magna International's head of e-Drive systems Mike Dowsett. Then there is Caroline Fallara and Mike Messina from high performance brake manufacturer Brembo. Sam also talks about China with industry expert Michael Dunne and finally Benjamin Maillard discusses Free2Move's new Car on Demand micro-lease program.
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Tesla Model
"But what do you drive? A Tesla Model Y performance. Okay."
Chevrolet C6
"...r I ever drove with carbon ceramic brakes was the C6 ZR1. Yes."
Tesla Model 3
"Enter Tesla. Q1 2020 starts manufacturing the Model 3 in Shanghai. And it's a transformative moment."
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