00:00
Next interview with a man that shied away from when I sent in the request to see if we would
00:05
be interested in being interviewed and he says, Derek, I'm not a man that likes to be at the
00:08
front in the limelight.
00:09
I'm the one behind the scenes, but he has changed his mind and he's decided to do an interview
00:15
with me, which I'm delighted with.
00:18
So this episode will be an interview with Don Hall from Hallpure.
00:22
For those who don't know, my name is Derek Riley, and on this podcast we chat about
00:25
all things electric vehicles.
00:27
Nevo is Ireland's only dedicated EV platform and we'll be covering where we were this week,
00:31
what we've been driving, what we've been doing between the podcasts.
00:33
If you haven't already subscribed or followed us, whatever you're listening, please do so,
00:37
and if you enjoyed the episode, please leave us a rating and comment.
00:39
It really helps us out and it doesn't cost you anything.
00:42
Last week I was driving the Cooper Tavascan VZ.
00:44
There'll be a video coming to the channel over Christmas and into the new year as well
00:48
as the Polestar II business edition.
00:50
So some different ends of the spectrum there, performance, SUV, electric, and then some
00:56
phenomenal value in the Polestar II business edition.
01:00
And over the Christmas I'll be driving up and down in the Kia EV5 doing coast to coast.
01:06
But let's get it stuck into the main part of this podcast, the interview with Don Hall.
01:26
There I was scrolling my phone, then someone cracked open a mountain drew Baja Cabo Citrus.
01:50
I grabbed my own and took a sip.
01:53
Next thing I know I heard a rip.
01:55
My friend tried the splits and skinny jeans.
01:57
The crew couldn't stop laughing.
01:59
But hey, not a drop of Baja Cabo Citrus was spilled.
02:03
Have a blast with Mountain Dew Baja Cabo Citrus, a punch of tropical citrus flavor.
02:08
Switching between tools for one project gets disjointed, especially on tight deadlines.
02:13
Grammarly built a game-changing writing surface tailor-made for professionals to help you
02:17
move ideas forward and sharpen your writing.
02:20
You can brainstorm ideas, summarize meeting notes in seconds, or strengthen a proposal
02:25
without context switching.
02:26
Easy to get started and even easier to finish.
02:29
Sign up for Grammarly free and get your professional writing from draft to done.
02:34
Visit Grammarly.com.
02:36
That's Grammarly.com.
02:41
Welcome back to the podcast.
02:42
I'm here with a motoring legend that I say anyway and everybody I've talked to
02:49
We've had a lovely morning of catching up with stories and we've had scones
02:54
from North County Dublin and a cup of tea.
02:56
I'm here with Mr. Don Hall.
02:58
Very well, thank you, Larry.
03:00
Nice to welcome you here to Hall, Household and Malahide.
03:06
We're nearly neighbors now in North County Dublin
03:09
and I got a lovely heart from yourself and Ashley when I moved in.
03:14
Yes, I think you've made a wonderful choice to live in North County Dublin.
03:19
It's like every other part of Ireland.
03:22
It's becoming quite grown up now and lots of traffic and all those sort of things.
03:27
But, and there's a big but,
03:31
we have the Fingal County Council looking after our affairs here.
03:36
And I have to say by any measure,
03:40
they must be amongst the best local authority in all of Ireland.
03:45
I say that because they have a magnificent interest in the recreational side of life
03:51
here in North County Dublin in the way in which they've acquired properties
03:58
like the Malahide Castle, like Newbridge House,
04:03
like Art Gill in Castle Gardens, like out in the Scaries.
04:07
And also the way in which they look after the landscape within the county.
04:12
And you see that very much in the summertime where they plant wildflowers
04:19
throughout the roundabouts in North County Dublin and in general terms.
04:24
One of the things that they've done and I think it's a wonderful thing.
04:29
They did a booklet, a wonderful booklet,
04:31
which I hope is part of an ongoing series of the years go by.
04:36
A beautiful booklet which which tells you where the money goes.
04:42
And they explain in simple, easy to read terms
04:45
where the local authority budget is spent and what is going to landscaping
04:50
and what is going to roads and things like that.
04:53
And I have to take my hat off to them and even in a small way
04:57
because a very close friend of mine I know had reason to
05:01
to talk to them about disabled parking here at Malahide Castle.
05:06
And I'm sure the same is the case in other other amenities, you know.
05:10
And and I have to say they responded so well to to to an approach
05:17
so much so that the disabled parking now is is well provided for
05:23
in these in these amenities and hats off to them in so many respects.
05:31
And I think you'll enjoy your your life here living in North County Dublin.
05:35
Looking forward to it, looking forward to more cups of tea with you, Don.
05:37
Don, we our paths crossed because I started reviewing electric vehicles
05:42
and Mercedes Benz had a number of electric vehicles at the time
05:47
brought in by MDL and I remember going to a launch
05:52
a couple of years ago in MDL and they have murals on the wall.
05:57
And within those murals, there is all the history of MDL
06:00
and staff and management in different levels.
06:02
But there is one person in the mural
06:05
that's not an employee of MDL, and that is Mr.
06:09
Don Hall. Can you tell me a bit about your connection with MDL
06:12
and you don't just represent MDL and that motoring group,
06:17
but also you've other clients as well.
06:20
But I know you through the motoring side of things.
06:22
But can you tell me how you Hallpure started off with MDL
06:25
and and your history there?
06:27
Well, I first walked through the gates of motor distributors.
06:31
You can draw any conclusions you like from this,
06:35
but it was in the 1960s, the second half of the 1960s.
06:40
And I was brought there.
06:42
I'd never met them before.
06:45
That was my first time to go to that place.
06:47
And it was a time of great bother, so to speak,
06:51
within the motor industry, because at that time,
06:54
if you wanted to take cars into Ireland,
06:57
you had to have a license from the government.
06:59
And of course, the license, whether or not you got a license,
07:02
hinged in large measure on the numbers that you were employing.
07:07
And that was the time.
07:08
And of course, when most of the big companies
07:12
were assembling cars here, the cars came in in boxes.
07:15
And in the case of MDL, they assembled the Volkswagen Beetle.
07:21
That was a big, big seller, as you can imagine.
07:24
Everybody had a Beetle in one way or another.
07:27
And that was a big, big product.
07:29
The only problem was that the Beetle
07:31
was about to be superseded by the Volkswagen Golf.
07:34
And at that particular time,
07:37
Volkswagen simply weren't going to make or supply
07:40
the Volkswagen Golf in box format.
07:43
CKD completely knocked down with the shorthand for that.
07:49
And it was at that particular time, there was great concern.
07:52
And I hear, I have to take off my hat.
07:55
I could take it off hundreds of times
07:57
to salute the O'Flaherty family,
07:59
because that was my first meeting with them.
08:01
And really, they've been wonderful people, wonderful employers.
08:05
And they don't imply me directly.
08:09
But I have many friends who were on the staff.
08:14
And I know throughout all that rough period
08:18
when what does the future hold and all of that?
08:22
I know the amount of concern that they had for the workforce.
08:25
And they have the very same concern to this day.
08:28
They are people who I think must be applauded.
08:32
I can't find words really big enough to applaud the O'Flaherty family
08:37
and what they have done, not just for their own business.
08:41
But when you think how it trickles down into the furthest reaches
08:46
of Irish society through the Volkswagen dealer network.
08:51
And there has been wonderful friendships over all the years
08:54
between MDL, between its employees and between its dealer network.
09:01
People still talk and think back and romance about the days
09:06
of the beetle and the Volkswagen and all of that.
09:09
Well, of course, times have changed a lot since then, we know.
09:12
But the O'Flaherty families do stand out
09:15
and they extend to which they themselves hold dear
09:20
all the things that they have they have done
09:23
as an enterprise, I think is reflected in a way in which
09:28
in which that work, that piece of artwork, that series of artworks
09:36
so graphically reproduced on the walls of that long corridor
09:42
in little featured pieces on each stretch of wall.
09:49
It was quite, and for myself, it came as a complete surprise to me.
09:55
I had no idea at all, at all, at all that I was going to feature
10:01
on that artwork, but you can imagine for a moment how very proud I was
10:05
to see that Nigel O'Flaherty, because it was Nigel,
10:10
I think who personally commissioned that, he knew the artist very well,
10:14
that Nigel O'Flaherty would have thought so much
10:17
as to put my illustration into that collection of artworks.
10:25
It really was a great tribute and I'm so proud of it then, I'm still proud of it today.
10:30
People who know MDL today will know Mercedes-Benz and, more recently,
10:36
X-Pen and Smart and BYD, new brands.
10:41
But MDL back then, you've mentioned down, was Volkswagen.
10:45
Also Mercedes-Benz, was there a Ford at one stage as well,
10:49
so they didn't have a portfolio of brands?
10:52
We did have a portfolio of brands, yes.
10:56
During my time, we have looked back on, we do the Volkswagen, of course.
11:03
My memory goes back to assembly, I do remember those days.
11:07
The assembly, we had a Volkswagen and we had the commercial vehicle,
11:15
of course, the transporter, and in and then in its various forms,
11:20
as people carriers and things of that nature.
11:23
So Volkswagen was big, Audi, Audi was big, of course,
11:28
and we had Mercedes-Benz, Volkswagen, Audi, Mercedes-Benz,
11:33
but there were others as well.
11:35
We had Mazda and let's take a hat off to Mazda because there was a time
11:41
when in order to maintain that assembly and in order to maintain the flow
11:46
of licenses we need to bring in fully built-up cars and in a situation
11:52
where Volkswagen weren't going to supply us with CKD cars to assemble,
11:59
we went over to Japan and as it so happens,
12:03
Mazda were interested in coming into Ireland, as were others at the time,
12:07
Toyota and Nissan being two standout examples,
12:12
and they were prepared to send us a CKD car.
12:16
So we were able, therefore, to keep the assembly plant working
12:22
and at the same time we had acquired a new brand and an excellent brand too.
12:27
Mazda was a wonderful brand to have.
12:30
It performed very, very well
12:33
and and even to this day, very, very attractive range of motor cars.
12:38
And I suppose this was a slight tinge of regret in a way
12:42
that we no longer represent the Mazda, but it's it's still a beautiful car.
12:47
And, you know, I see them pass me on the road and
12:50
and they always catch my eye and say it's a beautiful red in that.
12:54
Mazda would have been our family car as well.
12:57
My dad would have bought Mazdas over the years.
13:00
But when we look at Japanese and we look at Japanese motor industry,
13:03
just as an example, John, at that time, the respect for Japanese
13:09
car manufacturers may not have been there.
13:11
It was coming from outside of Europe and people were wary of Nissan Toyota.
13:18
And so you had a job on your hands to build up that reputation within Ireland.
13:23
I think everybody had that job on their hands because I suppose
13:26
I suppose, in a way, some of it goes back to sort of
13:34
the life of children, you know, you might get a tin,
13:37
a tin clockwork train or something from Santa Claus or something.
13:41
And you turn it upside down.
13:42
You see it was made in Japan and that, you know.
13:45
And I suppose it took Japan itself a little bit of time
13:49
before we started getting the really high
13:51
tech stuff from the Sonys of this world and also from the motor industry.
13:56
But look at it today.
13:58
I mean, Japan became a byword for product, for quality.
14:03
And so we were very fortunate.
14:06
We had Japan, of course, but we also had Germany.
14:10
And of course, you know, the German quality was there as well.
14:14
So great franchises to have.
14:17
But then through other circumstances as well,
14:20
we had a linkage for a while in partnership
14:24
with the great Jeffrey Aysenhurst Williams, Jeffrey Aysenhurst,
14:28
but the firm was Aysenhurst Williams.
14:30
And there will be many who may listen to your podcast
14:33
who will remember Aysenhurst Williams, who assembled the Lailand truck
14:38
and down in down opposite Amy and Street Station.
14:44
In fact, just just I don't know what's in the in the premises now.
14:48
But I think it's an office block.
14:49
Built there, a kind of a well, modern 19, whatever it was,
14:54
70s or 80s office blockers there today.
14:58
But that was once the where the where they were assembled.
15:01
And Aysenhurst Williams at that time also acquired the agency for Citroen.
15:08
And and they were fundamentally truck people and different,
15:13
a little bit different.
15:14
But but I think there was a friendship there
15:16
between the O'Flaherty people and the and Jeffrey himself and his family.
15:21
And I think he had some family family coming on as the saying goes,
15:24
weren't quite old enough to get involved in the business.
15:28
But for a while, O'Flaherty's had a very good and very satisfactory
15:33
and friendly association with Aysenhurst in marketing the Citroen product.
15:39
And that was another little little brief
15:42
that fell under our umbrella at the time.
15:44
And we enjoyed that very much indeed.
15:46
And it was always interesting to to notice the different style
15:51
the way in which the factories, the difference between the French and the German.
15:56
And you could just almost imagine there would be a difference there, you know.
16:00
And not just France and Germany and Japan.
16:03
You also had Czech Republic or Czechoslovakia.
16:06
Would it be? Yes, indeed, indeed.
16:09
That was Skoda. Yes.
16:11
And that was just that was a magnificent episode in MDL's history
16:16
and a magnificent episode in in our history as well.
16:21
That was that was that was that was we had the Favoret and the Foreman.
16:27
They were the two models.
16:28
They were the two models, wonderful examples of cars
16:33
that really kept Eastern Europe rocking and rolling.
16:37
And, you know, people used to make jokes and have fun and all that sort of stuff.
16:42
But what they must remember that the quality was there.
16:47
No doubt about it, these cars were made to last.
16:51
Planned obsolescence wasn't factored into anything in those days.
16:55
Like nowadays, not into anything.
16:57
And and Skoda was a wonderful experience.
17:02
Because here we had to reintroduce Skoda
17:04
because they had been here back in the day before that.
17:09
But now we had the Skoda and we had a massive challenge.
17:12
The challenge, of course, was to appoint a national dealer network
17:17
for these new cars.
17:18
The challenge was to to promote the brand Skoda
17:26
promote indeed in the in the face of some
17:30
jokes and humor that went down at the time.
17:32
You know, it was quite a quite a quite a quite a
17:36
I don't know how you describe it, but it was quite a challenge to overcome.
17:40
And but we overcame it.
17:43
And why did we do that?
17:44
Well, Volkswagen themselves, who had now bought Skoda,
17:47
brought a certain a certain ring of quality, extra quality to the brand.
17:51
They brought their design, their technical
17:54
their technical knowledge to the process.
17:59
And very, very quickly, Skoda turned out
18:02
to be one of the best value motor cars you could find on the market today.
18:07
And the name Skoda, well, look where it is today.
18:10
Nobody even stops and thinks about it.
18:12
But in those days, it was wonderful.
18:14
And we had a great, great, wonderful job going around Ireland
18:17
and appointing exclusive Skoda dealers.
18:21
And we did keep one.
18:22
Now, we did keep one dealer from who had been a dealer in the previous
18:27
Skoda's previous incarnation, and that was a dealership up in Finglas.
18:32
And because we knew there was a customer base
18:36
who still had cars from the days gone by,
18:40
cars that we weren't at that time representing.
18:44
And and that dealership was exceedingly valuable to us
18:49
because, first of all, they had a bit of a graveyard out the back, you know,
18:54
at a time when maybe the supply of parts
18:57
wasn't what you'd like it to be or what you'd expected to be today.
19:01
So they had a little graveyard, which is very, very useful.
19:04
But more importantly, they had the technical knowledge.
19:06
They knew how the old cars ticked.
19:08
Yes. And that's very important.
19:10
And that dealership was a very valid player in the Skoda network
19:14
that that we developed at the time.
19:17
And what a wonderful challenge that was to, you know,
19:19
and some great characters came out of that.
19:22
And that's one of the things, you know,
19:24
that's one of the things that has always appealed to me
19:28
about the Irish motor industry.
19:32
Disfruta mas formas de ahorrar en Fred Meyer como precios bajos en todo pasillo.
19:37
Descarga la app de Fred Meyer, elige tus cupones digitales semanales
19:42
Además ganas puntos en combustible para ahorrar hasta un dólar por galón.
19:46
En Fred Meyer encuentras mas formas de ahorrar
19:49
y mas recompensas en cada compra.
19:51
Ahorrar en grande a diario es fácil con ahorros y recompensas.
19:55
Fred Meyer, fresh para todos.
19:57
Los ahorros pueden variar por estado.
19:59
Aplican resecciones de combustible.
20:01
Ve los detalles en el sitio.
20:02
There I was scrolling my phone,
20:04
then someone cracked open a Mountain Dew Baja Cabo Citrus.
20:08
I grabbed my own and took a sip.
20:10
Next thing I know, I heard a rip.
20:12
My friend tried the splits and skinny jeans.
20:14
The crew couldn't stop laughing.
20:16
But hey, not a drop of Baja Cabo Citrus was spilled.
20:20
Have a blast with Mountain Dew Baja Cabo Citrus.
20:23
A punch of tropical citrus flavor.
20:29
The dealers, the characters.
20:33
All over Ireland, you had you had characters
20:38
and they worked in the motor industry.
20:40
Fellas who are who are naturally optimistic.
20:44
Yes, had to be that to me.
20:47
But they were optimistic and they were clever and they were creative.
20:51
And and in ways, you know, some of that is lost today.
20:55
It becomes too corporate.
20:58
And a tour of Ireland was almost you could nearly think about
21:01
Callens and Cantor, you know, for example,
21:05
big Toyota dealer, formerly a Volkswagen dealer,
21:08
you know, all the you could nearly plan a route around Ireland
21:11
if you wanted to go and see scenic Ireland, you know,
21:14
Spooners and Russ Gray, all these names from those days.
21:18
And and but look, that's the way it is.
21:22
Life moves on and things are all computerized today.
21:25
But in those days, a lot of business was done
21:29
during the lunch break. Face to face.
21:31
And people. I think people still buy people today, Don.
21:34
And we've talked about that.
21:35
Skoda Ray Leddy is a listener to the podcast
21:39
and obviously started off in MDL and is still with Skoda
21:42
and one of the brains behind all the great stuff that they're doing.
21:46
But for you to take that
21:49
mixed history and the jokes, as you said, and to kill those jokes.
21:54
Yes, we did. It was a rumor that if you wanted to wind up Don Hall,
21:57
you'd put a Skoda joke into your article.
22:00
And that wasn't allowed anymore.
22:03
You're very nice to put it down as a rumor.
22:06
That was one quick way of winding up Don Hall.
22:09
It was to was to crack Skoda jokes.
22:13
And it was to certainly serious.
22:16
Martin Sin would have been to write our printer Skoda joke.
22:19
You know, that was no, we tried to put those days behind us and we succeeded.
22:25
But the car really itself, the quality of the products,
22:28
that made it all possible, you know, I mean, the joke was over.
22:32
Once people started getting into the new generation Skoda, that was the end of it.
22:37
And it is about bombs on seats, Don, isn't it?
22:39
And we found out what our show as well. It's yes.
22:42
And one of the things we we we we we we we we we did put a little effort
22:47
into promoting and that should never ever be forgotten.
22:51
That Skoda, Lauren and Clement.
22:55
Was, I think, history correctly records
22:59
the fact that it was the third oldest motor manufacturer in the world.
23:04
Correct. One hundred and thirty years.
23:08
After Mercedes, of course,
23:11
with the with the great Benz and Daimler separately,
23:16
going back to eighteen hundred and eighty six.
23:20
Then you had Peugeot, I think, was second in line.
23:23
And then Peugeot had had, I think, some vehicle that qualified as a car.
23:29
And then Lauren and Clement, which there is, right,
23:32
a Skoda right back to its early days.
23:35
I did a video on the channel there recently where the Enyac, their large
23:38
electric SUV, and it was a special one hundred and thirty year edition model
23:44
on the seats it has Lauren and Clement.
23:47
Embroidered into the seats.
23:49
So it's their names that are still remembered today.
23:53
And and you see, you see those cars,
23:57
I remember in a different incarnation,
24:01
we had the pleasure of doing some work with Zetter.
24:05
Now, Zetter tractors, as farmers arrived today,
24:08
and sure now, who will tell you the Zetter tractor was bulletproof.
24:14
And, you know, one day, quite by accident,
24:19
I took a trip from Inish Man.
24:23
I I what do they say?
24:30
and went across the Inish year
24:34
for for the day, I think, and then hopped one back to Inish Man for the night.
24:40
I couldn't believe my eyes.
24:42
I arrived into Inish here and here
24:46
we had the brief to promote the Zetter tractor.
24:51
And I remember that coming our way through the Skoda connection
24:55
and the Czech Republic and all of that.
24:58
And here I wasn't in this year.
25:01
And I swear nearly every single tractor on the island of Inish here
25:06
that was a Zetter and I was so struck by this
25:10
that I did a piece.
25:13
I took some photos.
25:14
I did a little bit of write up and that little piece ended up
25:18
in an international publication that Zetter themselves produced
25:25
And here it was set out on the very west of Ireland.
25:29
In the Atlantic, you had this little
25:32
you had this little haven of Zetter tractors.
25:36
Market penetration.
25:39
And a fascinating thing, you know, that I remember looking in
25:42
and I can't remember which model it was,
25:45
but it had a bench seat.
25:47
You know, there it was for the driver and the passenger.
25:51
And I know that you can get those today.
25:53
But but in those times,
25:57
it was part and parcel of a standard specification, which is fascinating.
26:03
And in the year, of course, I do remember fishing boats
26:06
and not being hauled out. Yes.
26:07
By with a Zetter tractor, they just seem to go forever.
26:11
And that's probably because the mechanics
26:14
that were not sophisticated.
26:16
They were simple, simple mechanics.
26:18
Yeah, roadside repairs, those sort of vehicles.
26:23
Jiggle the wires a little bit and get it to work.
26:26
They call it the right to repair.
26:28
Now is a big thing in America and other states
26:30
where they're saying that if you buy something,
26:32
you should be able to fix it yourself.
26:33
You shouldn't have to bring it back and talk about Zetter.
26:36
You were definitely able to an Englishman.
26:38
You weren't going to bring it to the local Zetter dealership
26:40
because that was on the mainland.
26:42
You had to repair it yourself.
26:44
Yes, yes. Don, listening to you there,
26:46
talking about expanding Skoda as an example,
26:50
isn't it funny how history repeats itself now with BYD
26:54
and X-Ping and Smart and the growth of those dealer networks now
26:58
with MDL again and coming back
27:02
to bringing in brands into the country
27:04
that are starting off with no reputation
27:07
and Hall Pior have to help them out?
27:09
Yes, well, you see,
27:14
there was always a wonderful relationship between MDL
27:17
and its its dealers network.
27:22
There are many dealers in Ireland
27:25
who by virtue of happenstance or whatever
27:29
are no longer in what you might describe
27:32
as the Motor Distributors' fold.
27:34
But observing it over the years,
27:38
there was always a special relationship between them.
27:42
That's just the way it was.
27:44
This whole concept of a family
27:47
was very much part and parcel.
27:49
And it was very often a family.
27:51
You know, you start, you do the deal with with with father,
27:54
but then the son starts coming into the business.
27:58
Our daughter, as the case may be.
28:00
And let me say this, by the way,
28:02
as one who's observed the motor industry over the years.
28:06
A lot of main dealers were men.
28:08
A lot of them are male, end of story.
28:10
But I have known so many motor dealers
28:15
whose business was held together like glue by women.
28:21
I mean dealerships where the whole
28:24
the whole deck of cards would collapse
28:27
if it wasn't for for for for right hand women, women.
28:33
I mean, I do remember the first dealer principle
28:37
that I can recall up in Castle Nock,
28:39
forgotten the lady's name at the minute,
28:41
but the dealership in Castle Nock at the time,
28:44
I think it might have been Honda,
28:48
set up and managed and owned by a woman
28:53
who I think had had an earlier point
28:56
worked with the Brady organization, the motor organization.
29:01
But but aside from that,
29:04
that's the where the woman takes, sets up the business
29:07
and good luck to them.
29:09
But they but but as back up in the dealership,
29:13
you know, as right hand, as as the person who makes things,
29:17
the engine, the engine, it's it's amazing
29:22
how many dealerships in this country
29:27
survived and prospered because
29:30
because of the interest that women had.
29:32
I think it's any business, not just motor
29:34
business, there's a lot of spouses or office managers.
29:37
It is absolutely true.
29:39
And and and therein lies one of the some of the great qualities,
29:43
I think that that women bring to a business.
29:47
There is the quality of focus, focus, not distracted, not distracted.
29:54
A first class focus, loyalty,
29:59
commitment and it doesn't matter if the house,
30:04
if the dealership is run like like like the home is run.
30:10
Every business needs to be needs housekeeping.
30:13
Yes. In one way or another.
30:16
And I have to say in so many areas,
30:18
I've seen motor dealers who'd be lost
30:21
without without women in the in the in the in the operation.
30:25
Speaking of women in the operation, Don,
30:27
I have wasn't lucky enough to meet Maeve
30:30
and looking at Hallpure as a company.
30:33
And you've always said how well got she was within the industry
30:37
and with my peers as motoring journalist.
30:41
She helped you run the business as well.
30:43
She did. Maeve Barry.
30:45
I'm talking about Maeve Barry, who worked with me
30:49
for 38 years, an absolutely wonderful woman.
30:53
I couldn't I mean, I could take out to Taurus now
30:57
and and spend our searching for all the great words to use
31:01
to describe Maeve Barry.
31:03
Maeve Barry was wonderful.
31:05
And of course, in the work we do,
31:07
we were interfacing all the time
31:10
with with with with journalists, media people,
31:15
a group that, if I may say so, expands,
31:18
almost I won't say daily, but expands.
31:22
Yes. And it expands because of interest, public interest.
31:25
People just love reading about motor cars
31:28
and they look to their local magazine, their local newspaper,
31:32
whatever they may be.
31:33
And thankfully, editors are still prepared to give space
31:38
to motoring affairs because there is a massive readership out there.
31:41
People are just interested in motor cars.
31:44
And therefore you have this wonderful body of motoring writers.
31:49
And I say a wonderful body because they are to be admired.
31:52
And I say that not because it's because of any skin in the game.
31:57
And I do have skin in the game.
31:58
But the truth of the matter is that this legendary figures,
32:04
people who go down in legend today, you know,
32:08
and people who will go down in legend tomorrow,
32:12
of whom perhaps you're wondering because you you definitely have grabbed
32:15
the flag of EV and all that's new
32:19
and wrapped it very well around yourself
32:21
and your business with the exhibitions and things like that.
32:24
And so wonderful group of people
32:28
reporting on a wonderful subject matter
32:31
and right in the middle of them, it was my colleague, Maeve Barry,
32:35
38 years, who would have thought it, you know,
32:39
And sadly, God wanted her up there
32:42
and I couldn't hold hold to hold that back.
32:47
And I miss her to this day.
32:49
She knew every journalist in this country.
32:53
And, you know, she knew.
32:56
I know the old phrases, you know, where they had for breakfast.
32:59
Well, maybe she did, but she certainly they were always happy
33:03
to confide even some of the more difficult challenges
33:07
that they would meet in their everyday life.
33:09
And Maeve was a wonderful sounding board
33:12
and have a board and her friendship
33:14
with with with with all the motoring writers, all of them, male, female.
33:20
It's the stuff of legends, really it is.
33:23
And I even to this day, I miss having Maeve Barry around.
33:29
Now, a great team in Hullpure.
33:31
I'm dealing with Ashley.
33:32
You're talking about multi-generational within the dealerships.
33:35
It's now multi-generational within Hullpure.
33:38
It is. It is. That's Ashley.
33:41
And and and there again, Ashley, Ashley.
33:45
Ashley fell into the PR business.
33:47
And, you know, I was one of the most amazed people
33:50
because I was amazed because I wasn't.
33:52
First of all, I wasn't.
33:54
I wasn't I never realized that he that he might have liked it.
34:01
But that was surprise number one.
34:05
I I never really realized how much he knew about it, you know.
34:11
By Osmosis, maybe he was learning it from you, Dan.
34:13
Well, he did learn it.
34:15
There's no doubt about that because Ashley has a he is a good head on him.
34:20
And thankfully, he's he's popular at what he does.
34:24
He's he's efficient at what he does.
34:27
And and he's got the the element of of follow up
34:33
that I think is very important.
34:35
I mean, the job isn't done until it's really, really done.
34:40
It's not enough anymore to press the send button.
34:43
That's only where it begins.
34:48
And and I suppose it's it's hard to put old heads on young shoulders.
34:53
But I think I and I look at Ashley, even though he is he is my son.
35:00
He must have picked it up somewhere along the way
35:03
because I think he does.
35:05
He does like to know that that that shall we say the baby is safely
35:10
asleep in bed and asleep.
35:12
He likes to see a thing through to its completion.
35:16
And I think that's that's important.
35:18
And and also thinking, you know, not just waiting until things blow
35:23
imagining things that could happen, anticipating difficulties, proactive,
35:28
proactive, anticipating difficulties down the road or whatever.
35:32
I'm preparing in a way in your mind.
35:35
That's for me an essential part of the PR practice.
35:40
You have the day to day thing about building up
35:44
building up the positive story, the positive image and all of that stuff.
35:49
But it is a very, very wise PR person who anticipates
35:56
the unlikely, the, you know, the unimaginable.
36:00
And being prepared for that.
36:01
And yeah, even if it's only just thinking about it
36:04
and kicking it around in your mind for a while, always be thinking
36:09
of what could go wrong, not what could go right, but what could go wrong
36:14
and what would happen and what posture would I need to adopt
36:17
or what actions will I need to take in order to deal with that?
36:22
We spent 48 years representing the PR interests of Irish Ferries.
36:28
There's no one today as Irish Ferries.
36:29
But originally for us back in the 1960s, it was Irish Continental Line.
36:36
And it was the first direct ferry service between Ireland and Continental Europe.
36:41
I remember the days if it was yesterday, when the foundation stone
36:46
was laid at Rossler Harbour for the first drive on, drive off
36:51
car ferry to operate directly from Ireland to France.
36:56
I remember it vividly.
36:58
I remember the pictures.
37:00
I can remember every journalist that was there in the Talbot Hotel
37:04
afterwards to hear the story told about what was coming down the line.
37:08
Forty eight years we spent in the shipping industry.
37:12
What an exciting business that is.
37:14
But that is a three hundred and sixty five days a year,
37:18
twenty four hours a day business.
37:22
There isn't a moment when the shipping industry isn't prone
37:26
to accident or incident or whatever.
37:30
It may be a heavy storm.
37:32
It may be it may be a passenger related event.
37:37
You might say, what's that?
37:39
Well, say a helicopter lifting a passenger from from
37:42
off a ship in the middle of the night to a hospital on the mainland
37:46
Britain or the mainland Ireland. It's going to make the news.
37:49
That will make the news.
37:51
It may be a simple thing like maybe a lady gone to labor or something
37:55
like the birth of a child or it may be the it could be the the effect
38:00
of anything, a fall or anything like that.
38:04
The ferry industry for us was a magnificent.
38:08
It kept us on our toes all the time,
38:11
thinking, imagining things that I, you know,
38:15
I think I've got a file in our laptop even to this day
38:20
which imagines certain things that have never happened. Scenarios.
38:23
Scenarios and what would happen if that scenario were to come to play?
38:28
And you have to be like that.
38:30
You just have to be.
38:31
I hope Ashley is not spending too much time thinking of what could happen.
38:34
I know he's very busy.
38:35
I recently received an email of the cars coming to MDL in 2026.
38:41
2026. Did you read it?
38:43
It was just did you read it is going to be busy, Don?
38:48
I mean, I mean, it's just it's just incredible.
38:51
Unbelievable when you add them all together and every one of those cars
38:55
is a story in itself, right?
38:57
You know, it may look like a list of numbers and letters and things like that.
39:02
You know, but individually,
39:06
each car will have a character and a personality of a target audience.
39:10
Yes, a press launch, a press, a press pool of test drives that have been
39:15
arranged. Yes, yes.
39:16
That's not just Ashley.
39:17
You've got Thomas now within the organization, Thomas.
39:20
And so the office is getting bigger and expanding to manage
39:24
not just the L-account booth, whether it's Texaco,
39:27
whether it's Fife's, whether it's Kamatsu.
39:30
It is. Yes, Kamatsu indeed.
39:33
Wonderful Kamatsu, too.
39:34
Yeah. You know, it's funny thing that the child comes out on us from time to time.
39:40
You know, I mean, what little boy didn't want a digger from Santa Claus?
39:45
A digger, a Kamatsu or a big digger digger.
39:48
It's quarry stuff. It's huge.
39:50
Yes, I have a couple of, couple of grandsons at the moment.
39:54
There are one of them is, I think, five, I think five, five going on six.
39:59
And the other one's just a year or two younger.
40:01
And I'm thinking to myself, there has to be a moment,
40:04
sometime now in the future, when, when, when I actually arranged
40:08
for them to come up and sit in a big digger and turn on the engine,
40:13
you know, and pull a lever and see the see the the the the bucket
40:17
coming up in there or whatever, you know, that might happen.
40:22
I certainly hope it happens.
40:28
even in the context of my own good health, very good, for which I thank the man above.
40:33
And but, yes, who doesn't want to play with the digger?
40:39
You've got a great variety of clients.
40:42
MDL is how I've come across with you, Don and our Pats of Cross with you
40:46
and Ashley and Thomas and the team.
40:49
What do you think the future holds with regards to the PR industry?
40:55
You alluded to it a couple of minutes ago with regards to it doesn't end
40:59
when you press sent.
41:00
No, definitely not.
41:01
It is very much I know when I walk into an MDL brand launch
41:06
wherever it's located, always beautiful locations are in MDL themselves.
41:11
Ashley is there to shake your hand.
41:13
You're there or Thomas is there and then the MDL team at the wider.
41:17
So there's a very much a relationship, a personal relationship
41:22
with the motoring media and the brand.
41:25
And you're that middle ground to make sure that the message is getting
41:28
across and received correctly.
41:30
But like you said, Ashley put in the baby to sleep, making sure that
41:34
it's followed all the way through because there's a continuous
41:38
cycle of new product coming through constantly.
41:41
And you have to make sure that it's getting the airtime it deserves as well.
41:52
if you're asking in a way about PR and its uses and its future
41:57
and a lot of that stuff, I think PR has a future.
42:01
People look at me and say, what about AI and what about this
42:04
and what about that and so on and so forth?
42:07
Look, people are not going to change.
42:11
And it doesn't matter about AI, social media, influencers.
42:17
None of this matters because people will always be the same.
42:23
And and I have great hopes for the future of the business we're in
42:28
because people, if they're nothing else, they're inquisitive, curious.
42:34
They want to know and they just don't want to know
42:37
how many how many miles will I get on a charge?
42:41
That's part and parcel of what they want to know.
42:44
They also want to know what they're eating.
42:47
They want to know what's in the can of beans.
42:52
Information and that they don't all want to know the same information.
42:57
But across mankind, they all have different
43:03
needs, requirements.
43:06
What's it like to work in that place?
43:09
What sort of qualifications would I need to get a job there?
43:13
What's this? What's that?
43:16
And as long as people are people, and I think they will be,
43:21
there will always be that thirst for information.
43:25
There will always be that quest for knowledge.
43:29
And in a way, that's where the PR people come into it.
43:35
You know, others advertising people can spend their time
43:39
encouraging people to buy things with glossy ads
43:43
and full pages and this, that and the other.
43:46
But fundamentally, what you are, Derek, what we are,
43:53
we are in the information business.
43:56
We are dealing in the fact business.
43:59
We're not dealing with a lot of the window dressing.
44:03
Oh, sure, we might use a bit of window dressing now and then.
44:06
But fundamentally, behind and underneath and inside,
44:10
all of that is fact.
44:13
Fact and information that people need to know.
44:17
People will want to know and as long as they need to know
44:21
and indeed the people who supply the equipment,
44:24
whether it's food, whether it's a service like a holiday.
44:28
You know, what when the holiday until, you know,
44:31
what do I need to bring all of that stuff?
44:33
What are the customs regulations?
44:36
It's a hundred and one things that people will want to know
44:41
and that an industry will have a need to supply that information
44:46
if only to protect their own information out of their own self interest
44:50
or to get the right information out there or to get the right information out there.
44:53
So if you ask me, is there a future for journalism?
44:56
Is there a future for PR?
44:58
I have to say there is.
45:00
And I have to say this to young people who might be listening.
45:06
I know that there are people today that are going mad,
45:09
looking for the piece of paper.
45:11
You know, they'll feel themselves so incomplete
45:15
if they haven't got a piece of paper.
45:19
And I suppose in this, to some extent, that may be true.
45:23
And I remember when I was a young lad, I used to be told,
45:25
now you have to do your study and get your leaving certificate
45:28
and so on and so forth.
45:30
Get the qualifications.
45:31
Get your qualifications and everything else.
45:33
Well, the good news to any listener you might have
45:36
who finds it hard to knuckle down at night.
45:39
I just want to simply say and part of the reason for this
45:43
stems in the fact that I'm actually a Northern Ireland man.
45:47
And being a Northern Ireland man, I didn't grow up
45:49
with the great knowledge of Irish because it wasn't taught.
45:53
There were nobody teaching Irish in the schools that I went to.
45:56
Come on back now, Don.
45:57
It is, of course, because there's a lobby up in Northern Ireland
46:00
now to teach in the street names and all that stuff,
46:03
but not back in my day.
46:05
I take you can take that for granted.
46:07
It wasn't part of the curriculum.
46:09
So when I come down here, I had to walk very fast
46:12
to try and pick up a couple of fuck a last game, if you know what I mean.
46:18
And I regret that I didn't even do more, to be honest with you.
46:22
I'd love to be able to speak flu and Irish, but I can't end of story.
46:26
I am the product of where I was born and where I grew up.
46:30
But but I had that all said, I have to say, don't panic.
46:36
If you're not a great study, because I, in fact,
46:39
I took my my schooling
46:46
down here, that is, first of all, in Lark Hill National School
46:50
and the north side of Dublin City.
46:52
But after that, in Belvedere College in the pleasant company
46:55
of the Jesuit order and and they did their best with me.
46:59
But I walked out on them, I'm afraid, in fifth year.
47:02
OK. And I got myself a job as an office boy,
47:06
would you believe, in a big oil company,
47:10
which which will be known to your listeners today
47:12
as the Texaco oil company.
47:14
In those days, it was in those days, it was called Caltex.
47:18
Yes. And I went in there and after
47:21
after after six months as an office boy,
47:26
and the wonderful boss.
47:29
And if I may inject a word or two about my wonderful boss,
47:32
my wonderful boss was a man called Sean O'Shea.
47:36
And those were the days when the only people who had PROs,
47:40
so to speak, by and large, were semi state companies.
47:43
One of them was the ESB.
47:45
And and and in there, you would have found Michael Colley,
47:48
whose son, Declan, is a well-known motoring writer
47:52
with the examiner newspaper.
47:55
Michael Colley was one, but it's mostly the big semi state companies.
47:59
Erling is Captain Jack Miller, people like that.
48:02
Joe Jennings are people who remember an RTE in the morning
48:06
talking about the traffic and everything else. Joe was in CIE.
48:09
And but beyond that, in commerce, as we know it today,
48:14
there weren't that many people in the PR business.
48:16
But Sean O'Shea, my boss, was one of them.
48:20
And the man was one of the most creative,
48:22
one of the most inventive, one of the most
48:24
humorous people I could have imagined ever having as a boss.
48:30
And he was the man who designed the Texaco Children's Art,
48:33
which is still going and alive today.
48:36
Seventy odd years later, the longest running art sponsorship,
48:41
the longest running sponsorship, in my opinion, of any kind
48:45
in this country and still is popular today as it ever was.
48:49
But anyway, in there with Sean and
48:53
and I will never forget the morning he
48:57
after an electrician had been seen going around
49:00
tacking a wire on the roof of the corridor along the corridor
49:05
and down into our room and over into his room.
49:10
He eventually assembled myself and two other clerks
49:13
that he had working with them.
49:15
We looked after advertising, sales promotion and public relations
49:20
Yes, this department, a small group of people,
49:24
one of them was Morris Martel, those who take an interest in rugby.
49:27
We remember Morris was a was a great Irish captain.
49:31
Rugby player, Morris, I think, still alive today.
49:35
I know his son certainly is an active
49:39
in in finnigale politics, if I remember correctly,
49:43
and still active in the PR business.
49:46
But Sean, sadly, has passed passed.
49:49
And but anyway, the three clerks are never forget the morning
49:53
he took us in, he says, suppose you've noticed lads
49:55
that I've put in a buzzer system.
49:59
And that's what the wire was.
50:01
Yes, we did notice that, Mr.
50:03
O'Shea, we saw the electrician sticking a wire along the roof.
50:07
Yes, well, look, look, it's just I can never remember your phone
50:10
extensions, he says. So I thought this was a better way of doing it.
50:14
He said, so I'm going to do it now.
50:16
And Kevin, I'm putting you in charge of advertising.
50:20
You'll be one buzz.
50:23
Ian, I'm going to put you in charge of sales promotion.
50:26
You'll be two bosses.
50:28
Now, advertising was what we know it today.
50:31
TV ads, newspaper ads, all of that stuff.
50:35
Magazine ads, Celtics would have advertised a lot of magazines.
50:40
Sales promotion with things like roadmaps, OK.
50:43
Calendars, pens, et cetera, et cetera.
50:49
And then, Don, I'm putting you in charge of public relations,
50:53
he says to me. Three buzzers.
50:54
You're three buzzers.
50:56
And he went, I said, thank you very much, Mr. O'Shea.
51:00
Now, I actually that's how I got into the PR business.
51:04
Three buzzers. I could have been one buzzer, two buzzers.
51:07
But it turned out as luck would have it.
51:11
We were I was three buzzers.
51:13
And that meant that meant that I had certain projects
51:17
to look after and manage, you know, they manage them day to day terms.
51:24
One of them was the Texaco Sports Star of the Year Awards.
51:29
You know, not a small project, Don.
51:31
Not a small project.
51:32
A wonderful project as an office boy, a wonderful project.
51:38
If I'm a quote, Aamon Coughlin,
51:41
the great athlete Irish athletes who said, who said,
51:45
you know, at the end of the day, with all the awards there are today
51:49
and everything else, the Texaco Sports Stars of the Year Award,
51:53
he says, is the one we all want to have.
51:57
It was the one they are.
52:00
They all wanted that one.
52:01
And then truth is a lovely award made by a wonderful lady
52:06
and her company, All Right and Marshall, Mrs. All Right.
52:10
Probably deceased now, I'm sure she is.
52:15
In Fade Street, just off Georgia Street,
52:18
and they made those trophies from the real stuff, real silver,
52:23
real gold inlay, plunked on a solid, marble base,
52:29
wonderful and presented in a gorgeous case.
52:32
That was one of the little jobs doing that.
52:36
Then we had the Texaco Children's Art Competition,
52:39
which is still running. Very good. It's wonderful today.
52:42
And you know, the fascinating thing about that, Derek,
52:46
the fascinating thing about that and the talk about social media
52:50
and the talk about Tik Tok and this, that and the other.
52:54
Do you know if you ask a child back in those days
52:57
and remember that that competition started back in the 1950s,
53:02
still today, no years missing in between every year.
53:08
If you ask a young girl, a young boy of the 1950s
53:14
and a young boy or a young girl of the 2000s and 25s
53:21
to take a box of watercolor paints
53:24
and I want you to paint my mommy.
53:30
Do you know my mommy looks exactly the same today
53:35
from 1950s as she did in the 1950s?
53:39
She's got lovely red, rosy lips.
53:42
She's got a big, big shock of hair,
53:46
wonderfully curly hair, lovely, rosy cheeks.
53:50
She's never changed, which is, for me,
53:53
is one of the great hopes for the present and for the future.
53:58
And that is what a child sees through their eyes.
54:02
Unfiltered. Unfiltered.
54:05
And if that competition has any meaning
54:08
and it's got many, many meanings,
54:10
that's one of the great meanings it has,
54:13
that it gives children a chance to paint my mommy,
54:19
all my daddy, all my favorite pet,
54:24
the way I see it and the way I think it is.
54:29
And if you can do that for children,
54:33
you can make happiness happen.
54:40
And then in the wintertime, we used to go around the country
54:44
to the Mocca and the Ferdinand clubs.
54:46
These were in the days, you know, when these were in the days
54:50
when people didn't have television sets,
54:54
not to the extent they have today.
54:56
And you had the farming clubs around the country.
55:00
And we used to go around there.
55:01
We used to set off on a Monday morning
55:03
and we'd be back on a Friday.
55:05
And then the night time was in between.
55:09
You'd maybe go to the Mocca and the Ferdinand club here
55:11
and then you'd drive up the way and you'd go to another club there
55:15
and you'd put on a show, a movie show,
55:18
maybe two and a half hours duration.
55:20
And it was fascinating, quite fascinating.
55:23
A great interaction into the community.
55:26
Absolutely wonderful.
55:28
And, you know, even to this day,
55:29
I have such cherished memories of some of the things we did.
55:33
I'll never, ever forget one night in Cavern.
55:35
I'm staying at the Farnham Arms Hotel
55:38
and that snow is tundering down outside.
55:41
And I'm thinking, and I've got to go.
55:43
I had to go even across the border from Cavern.
55:46
My journey was to take me out into County Longford.
55:49
And I'm thinking, good grief on a night like this,
55:51
nobody's ever going to turn up.
55:54
But being a dedicated Northern Ireland man
55:56
and a persistent and stubborn and dedicated Northern Ireland man,
56:01
I set off, I said goodbye to the warmth
56:03
of the Farnham Arms Hotel.
56:05
And I set off in the snow with the wipers
56:07
barely keeping the windscreen clean.
56:09
And I made it all the way to this hut.
56:12
It was like one of those old army huts,
56:14
the semicircular one.
56:16
That's where we were to meet that night
56:18
and show the movies.
56:19
And I will never, ever forget it.
56:22
Parked up at the gate into this thing.
56:25
And there was nobody there.
56:27
No lights on, no nothing.
56:28
And it was only about a half an hour to go till it began.
56:31
I'm thinking, nobody's going to turn up.
56:34
I love to struggle all the way back to Cavern.
56:37
But there was sitting there, there was an old fashioned,
56:41
the old fashioned gypsies caravan.
56:44
And the man in the man of the house spotted me outside
56:48
anywhere and everything else.
56:49
He heard their crunching on the snow.
56:52
And he said, would you like to come in
56:54
out of that snow, he says.
56:57
And he invited me up into the gypsies caravan.
57:00
I thought it was with the other ones with the round roof
57:02
on it and now I'll do a little chimney.
57:05
And it was, would you like a cup of tea?
57:06
He says to me, well, I said, I can think of nothing nicer.
57:10
And he had a primus stove going in the middle of the floor.
57:13
And he made up the cup of tea and I had the cup.
57:15
And I said, listen, I said, I've come out here
57:17
to show some movies to these club tonight.
57:20
Do you think they'll come?
57:21
I says, it'll be here all right.
57:24
I said, it is snowing very heavy.
57:26
Not at all, he says.
57:27
They'll be here, he says.
57:29
So I stayed with them.
57:30
I had me cup of tea and truth to his word,
57:33
it wasn't long before I could hear a bicycle
57:36
being propped up against the wall of the shed.
57:39
And soon enough, there was the first man.
57:41
He come to open up the hall and light up this big,
57:45
one of those hurricane-caped stoves, you know?
57:47
Yes, to heat the place.
57:48
Yes, and before you knew it,
57:50
we had a movie show going, you know?
57:52
The snow wouldn't keep the marketplace going.
57:54
But listen, my life was full of these experiences.
57:58
And then in the summertime, we used to go around,
58:01
this is all under the umbrella of public relations,
58:05
We used to go around visiting the agricultural shows.
58:10
And you could look at places like Virginia, Baleinac,
58:16
Ennis Scott, there was another great one.
58:19
We went to them all.
58:20
We went to Limerick and Cork.
58:23
We went down there too.
58:25
And that's still a popular show.
58:27
They were all over the country.
58:28
We went and we told this big display unit,
58:31
big caravan, and we'd open up the sides.
58:34
And it was public relations.
58:35
It was getting the word out there
58:37
of the brand Caltex at the time.
58:41
And listening to what the public are saying to you,
58:44
as we talked about before we started recording,
58:47
it wasn't just Don and his trailer.
58:49
It was the local depot staff.
58:51
It was the reps for the agricultural sector.
58:54
It was, there was a team from Caltex there
58:57
and they knew the public and the public knew them.
58:59
Knew them, absolutely.
59:01
And those little things, they became a meeting point.
59:05
And we were really like a traveling troupe
59:08
of entertainers, so to speak.
59:10
Because I can still remember people from,
59:14
well, one of them was with the people,
59:16
Cardi's, the Bath people up in Baileyburg
59:20
I'll never forget, they had a man called Lynch
59:24
who worked with them, you know.
59:26
And it'd be a case of, look, see you in Ballinai,
59:28
you'd say goodbye, you know.
59:30
But you knew you were gonna meet me again.
59:32
We were right throughout the summer.
59:34
It was just quite wonderful.
59:36
But you had people like Power Seeds in Waterford.
59:41
P.J. Carroll was there, all was there.
59:44
And as I said, Cardi's of Baileyburg
59:46
who made the old metal bath, you remember that?
59:51
Absolutely, the big, the lovely big tubs
59:53
you could kind of relax into.
59:55
And they used to make fire grates.
59:57
Fire grates as well, they had a foundry up there
59:59
in Baileyburg and County Cavern.
00:02
And listen, that was life then.
00:06
And nobody ever asked me, did I get the leave and cert?
00:09
Or the plat that didn't because I didn't even do it.
00:13
I just showed you, if you've got a passion for something
00:15
and you like the industry that you're in,
00:17
you never work a day in your life.
00:18
And I find that when the world of electric vehicles.
00:21
Going back to PR, Dan, before we finish up,
00:25
sometimes PR gets a bad rep
00:26
and the spin doctor aspect of it
00:29
and the negative side of public relations
00:31
are the perceived negative side.
00:34
I don't think it's fair sometimes that.
00:40
And I have to say from my knowledge of PR people,
00:43
the ones that I meet in the course of the day,
00:45
I really couldn't credit any of them
00:47
with drawing a reputation of that nature
00:50
down upon public relations.
00:52
I have to say that I haven't.
00:54
I'm sure they're there.
00:56
I'm sure there's slight of hand merchants.
00:59
They're always snake oil.
01:01
They're always with us.
01:02
But I genuinely have to say, and that's a fascinating thing.
01:07
It's fascinating because you prompt me to say this.
01:10
I have to say all my life, all my working life,
01:15
there's a few facts that I can say with.
01:19
I'll meet my maker on the back of what I'm about to say.
01:24
The first thing I can say is this,
01:27
that if I could look back with eyesight so good
01:32
that I could see every single day
01:34
that I have worked in public relations business,
01:38
I would not see even one day that I wasn't happy.
01:44
I have been happy for every day I have ever worked
01:50
and I still want to do it because nothing excites me more
01:55
than the work that I do.
01:57
And if there's a young person out there
01:59
listening to your podcast who's wondering,
02:01
what would I do in life?
02:02
Well, don't pass the public relations
02:05
if you think you have the ability to do it.
02:08
Go and read the books.
02:09
The libraries are full of books.
02:11
Just take them out.
02:12
It won't even cost you and read it from cover to cover
02:16
because that's precisely what I did
02:19
when I was offered my first work in PR consultancy.
02:23
Practical public relations by Sam Black.
02:28
Drumkondra Library.
02:30
Read it and study it.
02:32
And if anybody wants to ring me up,
02:34
they'll find me on Google.
02:36
They can go on Google, www.hall.ie.
02:42
That's the website and make contact if you're so wish
02:45
because nothing would please me more
02:47
than to see good talented people
02:49
coming into this business.
02:53
The next thing I want to say
02:55
is that I have dealt with mainstream media
03:00
in all kinds of situations that you could imagine.
03:08
Trouble multiplied by trouble.
03:12
Difficult scenarios.
03:16
Controversial scenarios.
03:19
With controversial people in my day,
03:23
I have seen it all.
03:25
And I want to say this.
03:28
The world of Irish media in my experience
03:32
is in excellent condition.
03:37
I won't say that I haven't met some people
03:39
who maybe I thought better of.
04:09
And take them today for 99 cents
04:11
each one in our sale of 99 cents.
04:15
From the river, the coast or the mountains of Oregon,
04:20
Whether it's your job in the field,
04:21
the forest, the factory or the office at home,
04:24
it doesn't matter what you do,
04:27
Helping injured workers to re-incorporate
04:30
their jobs and preventing future injuries
04:32
by doing every job safer and healthier.
04:37
Compensation de trabajadores que de verdad funciona.
04:40
Obtenga más información en saif.com.
04:47
But they don't add up to a big number.
04:50
I would think so few as to be count them
04:53
on less than the fingers of one hand.
04:57
Who maybe you would have thought,
04:59
I'm sorry they did that.
05:02
Because not that they let me down,
05:06
But that in my way they let themselves down.
05:10
But that's a very, very, very small number
05:13
out of a population of media over a long period of time.
05:17
Irish media have been exemplary.
05:20
Journalists, every day journalists
05:23
going about their jobs.
05:25
And I often hear people saying,
05:26
oh, you know, I was misquoted.
05:29
And I've often heard that throwing in
05:31
as an excuse for why they're embarrassed
05:33
by what was attributed to them in the media.
05:36
I can say it without any shadow of contradictions.
05:39
Journalists don't misunderstand.
05:42
They don't get a quote you wrongly.
05:45
In my experience, journalists are excellent in this country.
05:51
And I can tell you something else.
05:54
In this world I have never, ever, ever
05:59
has an inducement been suggested?
06:03
Has an inducement been sought?
06:07
They have been exemplary in every respect.
06:10
And I say that also about motoring journalists.
06:13
I embrace motoring journalists under that umbrella as well.
06:18
Motoring journalists, I'm grateful
06:20
to have had a wonderful relationship with them
06:25
Yes, they are close to the motor industry
06:27
because we interact all the time.
06:30
That's our business.
06:31
That's their business.
06:33
But I have to say, I have always played,
06:37
motoring journalists in my experience
06:39
have always played a straight bat.
06:43
Yet don't ever have to count your fingers afterwards.
06:47
They have been exemplary in terms of their honesty
06:50
and also in terms of expressing their opinions.
06:54
It has been a sort of, it's a discipline of ours.
06:57
When we give a car to a journalist,
07:00
we never suggest how they should regard it.
07:04
We never, ever try to prompt them in what they should say
07:09
or prompt them in terms of the opinion they express.
07:13
When a journalist takes a car out of our stable,
07:17
they have it and they can write what they like
07:20
because that is what's implicit in that action
07:25
is the invitation to take it, try it,
07:32
Report back and report back
07:35
because you have a listenership out there.
07:38
You have a readership out there
07:41
and they are relying on you
07:44
to give them a supposedly way to inform them.
07:50
Yes, all I have is my reputation and the reason people
07:55
will watch the YouTube channel or listen to the podcast
07:57
is because they value what I think of it.
08:00
And if they don't feel that I'm being genuine,
08:03
I have nothing else.
08:05
And the same with every other journalist,
08:06
whether it's written or print or media or online
08:10
or offline, whatever it may be,
08:11
you build up a following of people
08:13
who trust your opinion and how it drives
08:16
or how far it drives and all the rest of it.
08:18
And some people have different styles
08:20
and people will gravitate towards those different styles.
08:23
I won't beat everybody's taste
08:25
and I'm okay with that as well.
08:27
My job is to report on how I found the vehicle
08:30
or whatever it may be.
08:31
Yes, and I have to say that you
08:34
and others in the broadcast sector,
08:39
their reviews are excellent.
08:42
You take people around the thing.
08:44
You tell them what's in it.
08:45
That's what people want on their opinion.
08:47
That's what they want.
08:47
They want the information.
08:53
Before I let you go down.
08:54
And very often the information is more than adequate.
08:58
That's just the point.
09:00
A person who gives a prospective customer
09:04
the information and the impressions, honest impressions
09:09
of that is doing a wonderful, wonderful service
09:16
to the listener, to the viewer.
09:20
And that service is one which says to them,
09:23
depending on how they pick it up,
09:25
is to say, well, that's something I must check that for myself.
09:28
Or I must make a note of that when I go down to the dealer.
09:33
Or that prompts me too, those sort of things.
09:36
And that is the great job that the motoring writer does.
09:41
And I can tell you, I've met them right back
09:44
to the earliest days.
09:47
And they've always been the same.
09:50
They're doing that job.
09:52
What I find is because it's such a big purchase,
09:56
people soak up all that information.
09:58
And so my style of being factual as to what it is.
10:02
Before I let you go down, when you saw me first
10:05
coming into the area, you said I reminded you
10:09
of a gentleman that reviewed a lorry or a truck
10:12
on the afternoon show on RT.
10:19
In the sense that you didn't have any knowledge
10:21
of this question, I should have been better prepared.
10:24
But I know exactly what you're talking about.
10:27
This was a review on the afternoon program.
10:31
Thelma Mansfield was one of the preventive presenters.
10:35
Derek Davis, live at three.
10:39
And they wheeled this articulated tractor unit
10:45
And this dealer, I wish now I could remember,
10:48
he was a motor dealer.
10:51
His day-to-day job was as a motor dealer.
10:54
And he had an outlet, if I'm not mistaken,
10:57
up in Churchtown, somewhere up in Churchtown, at least now.
11:01
But he did a wonderful job.
11:03
Here he was in RTE studio.
11:06
And he had the job of telling people about this,
11:10
what is the front of a 40-foot truck?
11:18
And he took us around.
11:20
He took us up into the cabin.
11:21
We could see the little box
11:23
where he would have put his drinks.
11:25
We could have seen how the bed, how the bed folded down.
11:29
And he took us, and you know, if it had been a show house,
11:33
he couldn't have done that.
11:34
Because, and it was fascinating for the fact
11:36
that this was home for so many drivers.
11:41
And I was nearly going to say men,
11:42
but in fact some of the great drivers are females too.
11:46
That's one of the great discoveries I've made
11:48
in the course of my life.
11:50
I've seen more than a few women now hop up
11:52
into the driving seat of a 40-foot truck
11:55
and do a bloody nice job at it.
11:58
You know, so that's the benefit of power steering,
12:00
I suppose, you know?
12:02
But it's quite easy to manage these big things.
12:05
I've never driven a big truck, by the way,
12:07
but I imagine that all of that is very comfortable.
12:11
But the whole thing, the living quarters,
12:14
and that is their living quarters.
12:16
It's their, it's where they live all the time.
12:18
I think it was that man.
12:19
Is there something in the back of my mind
12:21
saying Gus Corrigan or something?
12:24
I'll have to go and find this video clip
12:26
to see how I reminded you of him
12:27
and my style of presenting.
12:29
Well, I think you did because you do bear in mind
12:34
that a car is, you have to go around a car.
12:36
A car, you go around it.
12:39
And I'm clever of you to have remembered that
12:41
because I was very impressed by him.
12:44
And the thing was, the thing that he taught me
12:47
that day is that you don't have to be slick.
12:50
You don't have to be a Hollywood star.
12:53
You don't have to be, you know, off the wall.
12:59
What you do have to be is informative to tell people
13:04
this is what this car adds up to.
13:07
And you're Torah at it because I noticed sometimes,
13:11
well, maybe sometimes you want a little prompt
13:14
as to what my life, particularly when you go abroad,
13:16
so look at the car that hasn't arrived into Ireland
13:19
and won't be arriving maybe for so many months or whatever.
13:22
It's always nice to have a little peep into the story
13:26
that you're going to have to tell down the road, you know?
13:30
And the extent to which you pick up all these little things
13:33
like 360 degree cameras and all the other gizmos
13:37
that they have in motor cars nowadays, you know?
13:41
Don, thank you so much for your time.
13:44
It's been a pleasure.
13:45
Derek, an absolute pleasure and...
13:48
We'll have you back on again to tell us a couple of more stories.
13:51
Oh, indeed, don't talk.
13:53
The stories are many.
13:55
But I tell you, they're wonderful people, motor people.
14:00
I'll die saying that.
14:02
Motor industry people,
14:03
it doesn't matter what end of the trade they're in,
14:06
they're great people.
14:08
And thankfully they're all well motivated.
14:11
If you're in trouble,
14:13
the motor dealer is a little mojo inside him.
14:19
He says, I want to help that guy.
14:22
I know there's a fella who'll come out and he'll come out
14:25
and he'll take you in or he'll get or start it
14:29
or whatever it might be.
14:32
They're great people.
14:33
And the great thing too about Ireland.
14:36
And I hope it stays this way.
14:38
I know there are a lot of big sort of heavy checkbook people
14:41
now in the motor trade, but the fact is,
14:47
as long as there's still a brown family in new markets
14:51
selling whatever it is they're selling at the minute,
14:55
as long as that, there'll always be local business
14:59
to be had because they're the people
15:02
that people buy cars from people they know.
15:05
And people they trust.
15:07
So you have your Cahal Duffy's over in Castle Bar.
15:14
You know, you have all these characters around the country.
15:18
They're Komsky of Cullerville.
15:20
You have all these people.
15:21
You had the Spooners and Russ Gray.
15:24
You know, these are names
15:25
that are part of the Irish landscape.
15:29
You have all those people and they're still there.
15:33
They will be hopefully.
15:34
Conn Nyean is another name that springs to mind
15:39
Another nice guy at the motor trade.
15:43
And don't mind sometimes if their conversations
15:47
are interrupted by a mobile phone call
15:50
because you can be sure there's something going down.
15:54
It probably has to do with selling and buying a motor car.
15:58
Thank you very much.
16:04
Disfruta más formas de ahorrar en Fred Meyer
16:07
como precios bajos en todo pasillo.
16:09
Descarga la app de Fred Meyer,
16:11
elige tus cupones digitales semanales
16:14
Además ganas puntos en combustible
16:16
para ahorrar hasta un dólar por galón.
16:18
En Fred Meyer encuentras más formas de ahorrar
16:21
y más recompensas en cada compra.
16:23
Ahorrar en grande a diario es fácil
16:25
con ahorros y recompensas.
16:27
Fred Meyer, fresh para todos.
16:29
Los ahorros pueden variar por estado.
16:31
Aplican resecciones de combustible.
16:32
Ve los detalles en el sitio.
16:34
There I was scrolling my phone
16:36
when someone cracked open a Mountain Dew Baja Cabo Citrus.
16:39
I grabbed my own and took a sip.
16:42
Next thing I know, I heard a rip.
16:44
My friend tried the splits and skinny jeans.
16:46
The crew couldn't stop laughing.
16:48
But hey, not a drop of Baja Cabo Citrus was spilled.
16:52
Have a blast with Mountain Dew Baja Cabo Citrus,
16:55
a punch of tropical citrus flavor.
16:57
Desde el río, la costa o las montañas de Oregon
17:02
Ya sea tu trabajo en el campo, el bosque,
17:04
la fábrica o en la oficina en casa,
17:06
no importa lo que hagas, Safe está contigo.
17:09
Ayudando a trabajadores lesionados
17:11
a reincorporarse al trabajo
17:12
y al prevenir lesiones futuras
17:14
haciendo a cada lugar de trabajo más seguro y saludable.
17:18
Safe, compensación de trabajadores
17:20
que de verdad funciona.
17:22
Obtenga más información en sas.com.
17:26
Hopefully you've enjoyed that podcast interview with Don Hall.
17:30
I really enjoyed it.
17:31
If you haven't already subscribed or you're
17:33
click the follow button wherever you're listening to us,
17:36
And if you enjoyed the episode, please leave a rating
17:38
and a comment that really helps us out.
17:40
It doesn't cost you anything.
17:42
And I look forward to chatting to you next week
17:44
in the very last episode, podcast episode of the year
17:48
where we'll be doing a bit of a roundup of 25
17:50
and what we're looking forward to in 2026.
17:52
So I look forward to chatting to you as always next Tuesday.