Stewart Howden hosts a lively discussion with John Doonan, President of IMSA, and Keith Martin, publisher of Sports Car Market Magazine. They dive into the excitement of the upcoming Rolex 24 race, the importance of engaging younger fans in motorsports, and the nostalgic connection many have with classic cars. The conversation also touches on the significance of maintaining classic vehicles, including tips on fluid maintenance and storage practices. The episode is rich with personal anecdotes and insights into the automotive culture, making it a compelling listen for enthusiasts.
Show #224 airdate 12-17-25 Stewart welcomes John Doonan, President of #IMSA (International Motorsports Association) as they discuss his career with #Mazda motors, involvement with Historic Sportscar Racing's (www.hsrrace.com) "Walter Mitty Event" and the movie "American Thunder-NASCAR to LeMans" https://www.imdb.com/title/tt27991902/ Also featured is Keith Martin from Sportscar Market and his blog about winterizing and changing forgotten fluids. #NASCAR #Sta-bil #ToyotaRacingDivision #AmazonPrime #WeatherTech #BP #Michelin #Rolex #Hotwheels #Penske #Porsche #BMW @MotulOil #DaytonaInternationalSpeedway https://www.sportscarmarket.com/testdrive6
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"And speaking of IMSA, you became the president of IMSA, International Motorsports Association in 2019. Is that correct?"
IMSA is a group that oversees car racing events in North America. They manage different racing series, where various types of sports cars compete against each other.
IMSA stands for the International Motorsports Association, which is a sanctioning body for sports car racing in North America. It organizes various racing series, including the WeatherTech SportsCar Championship, which features a range of classes and manufacturers.
"...I loved all the displays. They had some of the shag car, the white shag carpet that looked like snow and the bubble top, beatnik bandits and the cars were just, you know, for us as kids, they were out of..."
World of Wheels is a car show where people can see cool cars and motorcycles. It's a fun event for families and car lovers to enjoy together.
World of Wheels is an automotive show that features custom cars, hot rods, and motorcycles. It showcases various automotive displays and competitions, attracting car enthusiasts and families alike.
"...Dad had his race car in there and we won the race car division back in 1975 and we haven't looked back since."
The race car division is a part of racing competitions where different cars compete against each other. Winning means that the car performed really well compared to others.
The race car division refers to a category in racing events where vehicles compete based on specific criteria, such as design, performance, and modifications. Winning in this division often signifies a high level of skill and engineering.
"... I know your dad may have had an opportunity on a Cobra. Yeah."
The Shelby Cobra is a classic sports car that is famous for being very fast and light. It was made in the 1960s and is now a favorite among car collectors.
The Shelby Cobra is a legendary sports car that was produced in the 1960s, known for its lightweight design and powerful V8 engine. It has become an icon in automotive history and is highly sought after by collectors.
"...w because he said he had an opportunity to buy a AC Cobra for $4,900 in New Orleans. It was sitting in a d..."
The AC Cobra MkIII is a classic sports car from the 1960s that is famous for being very fast and light. It's a favorite among collectors because of its racing history and cool design.
The AC Cobra MkIII is a high-performance sports car that was produced in the 1960s, known for its powerful engine and lightweight design. It has become a highly sought-after collector's item due to its racing pedigree and classic styling.
"...but I think that there was some back in the day, the GT 40s that they were selling, even through the dealerships..."
The Ford GT40 is a famous race car from the 1960s that was built to win long-distance races. It is known for its speed and has a strong legacy in motorsports.
The Ford GT40 is a high-performance sports car that was developed in the 1960s to compete in endurance racing, particularly at the 24 Hours of Le Mans. It is renowned for its racing pedigree and has become a symbol of Ford's engineering excellence.
"...we didn't always understand collectability and that kind of thing when we were kids buying cars and going through that process."
Collectability means how much people want to buy and keep a car because it might be worth more in the future. Some cars are special and become valuable over time.
Collectability refers to the potential of a car to increase in value over time and become sought after by collectors. Factors influencing collectability include rarity, historical significance, and condition.
"...the auctions, you know, the Barrett Jacksons, the Meekums, you know, what happens in Monterey all the time..."
Barrett-Jackson is a company that sells special cars at auctions. People go there to buy and sell cars that are often rare or valuable.
Barrett-Jackson is a well-known auction company that specializes in the sale of collector cars. They are famous for their high-profile auctions that attract buyers and sellers from around the world.
"...when we had, you know, a Toyota SR5 pickup truck and that's when we had a, you know, a Buick Century station wagon..."
The Toyota SR5 is a version of Toyota's pickup truck that comes with extra features. It's known for being tough and reliable, making it a good choice for work or outdoor activities.
The Toyota SR5 is a trim level of the Toyota pickup truck, known for its added features and off-road capability. It's often associated with reliability and versatility, making it popular for both work and recreational use.
"...when we had a, you know, a Buick Century station wagon. It was our tow vehicle to the racetrack..."
The Buick Century is a car that was made for many years and is known for being comfortable and spacious. It's a good family car that many people liked to drive.
The Buick Century is a mid-size car that was produced by Buick from 1936 to 2005. It is known for its comfortable ride and spacious interior, making it a popular choice for families.
"...or a 71 Chevy Van. Like all these things, you know, make markers for me across history."
The 1971 Chevy Van is a type of vehicle made by Chevrolet that was used for carrying people or cargo. It was popular because it was big and useful for many different jobs.
The 1971 Chevy Van is part of Chevrolet's line of vans that were popular for their utility and spaciousness. They were often used for both personal and commercial purposes.
"...the 64th running of the Rolex 24 takes place in January. We're gearing up for that. Wow."
The Rolex 24 is a famous car race that lasts for 24 hours. Teams of drivers take turns racing their cars, and it's known for being very challenging and exciting.
The Rolex 24 is a prestigious endurance race held annually at Daytona International Speedway. It features a grueling 24-hour race where teams of drivers compete in various classes of sports cars, showcasing both speed and durability.
"...which started in 1962 with the Daytona Continental, was the best drivers, the best cars, the best teams come to Daytona and battle it out."
The Daytona Continental was the first race held at Daytona in 1962, which later became the Rolex 24. It was important for car racing history.
The Daytona Continental was the inaugural race that laid the foundation for what would become the Rolex 24. It started in 1962 and has evolved into one of the most significant endurance races in the world.
"...because that's part of our WeatherTech championship."
The WeatherTech Championship is a series of car races in North America where different types of sports cars compete, including the famous Rolex 24 race.
The WeatherTech Championship is a professional sports car racing series in North America, featuring various classes of cars and teams competing in endurance races, including the Rolex 24.
"...We have 61 cars on the entry list for Daytona. So for 24 hours, you're going to have almost half and half."
The Daytona 24 Hours is a famous car race that lasts for a full day. Cars of different speeds compete together, making it exciting to watch.
The Daytona 24 Hours is a prestigious endurance race held annually at Daytona International Speedway in Florida. It features a mix of sports cars and prototypes racing for 24 hours, showcasing both speed and strategy.
"That was like we asked a drag racer. Can you feel the difference between 300 and 330?"
A drag racer is someone who races cars in a straight line to see who can go the fastest. They often make special changes to their cars to help them speed up quickly.
A drag racer is a person who participates in drag racing, a type of motor racing where cars compete to see which can cover a straight distance in the shortest time. Drag racers often modify their vehicles for maximum speed and acceleration.
"...the racing philosophy and when on Sunday sell on Monday is not quite the same as it used to be. However, it's so important for the branding side of it."
This saying means that if a car wins races on Sunday, people will want to buy that car on Monday. It's a way for car companies to show that their cars are fast and reliable by winning in races.
The phrase 'win on Sunday, sell on Monday' refers to the marketing strategy where manufacturers use success in racing to boost sales of their consumer vehicles. This concept emphasizes the importance of motorsports in promoting brand image and vehicle performance.
"...all of them have in some way, shape or form a customer racing program. So you or I could pool our funds and we could we could buy a race car..."
This is a program where car companies let regular people buy or rent race cars so they can compete in races. It helps fans get involved in racing and experience the thrill of driving a race car.
A customer racing program allows enthusiasts and customers to purchase or lease race cars from manufacturers and participate in organized racing events. These programs often provide support, resources, and sometimes even training for amateur racers.
"...r one of the single makes Mazda MX five cup Ford Mustang Challenge. We could do that."
The Ford Mustang is a famous sports car that people love for its speed and cool looks. It has been around for a long time and is often seen as a symbol of American car culture.
The Ford Mustang is an iconic American muscle car that has been in production since 1964. Known for its powerful performance and distinctive styling, the Mustang has become a symbol of freedom and rebellion in automotive culture.
"or one of the single makes Mazda MX five cup Ford Mustang Challenge."
The Mazda MX-5 Cup is a racing series where all the cars are the same model, the Mazda MX-5. This means that the race is more about how well the drivers can drive rather than how fast their cars are.
The Mazda MX-5 Cup is a one-make racing series featuring the Mazda MX-5 sports car. It provides a platform for amateur and professional drivers to compete in identical cars, emphasizing driver skill over vehicle performance differences.
"But at the same time, besides racing on track, you go to the IMSA weekend and the Midway is jam packed with a production car display,"
A production car display is where car companies show off their new cars at events. People can look at the cars, take pictures, and learn more about them.
A production car display is an exhibition area at automotive events where manufacturers showcase their latest production vehicles to the public. It allows attendees to see, touch, and learn about new models directly from the manufacturers.
"and things like that. But the manufacturers are using this as a marketing tool in their toolbox."
A marketing tool is something that companies use to help sell their products. For car companies, this could be events, ads, or social media to get people interested in their cars.
A marketing tool refers to strategies or resources that companies use to promote their products and engage with customers. In the automotive industry, this can include events, advertisements, and social media campaigns to enhance brand visibility and sales.
"They're launching new road cars at our race event. So some of the unveils of new road car product are happening at IMSA races."
A road car is just a regular car that you can drive on the streets. It's made for everyday use, unlike race cars that are built for speed on a track.
A road car is a vehicle designed primarily for use on public roads, as opposed to racing or off-road use. These cars are built for comfort, efficiency, and everyday usability.
"And the next step is technology. The cars are so technologically advanced that we're now a test bed for the technology and innovation industry."
Technology in cars means all the new features and systems that make them better, like safety tools and ways to connect to your phone. It's what makes modern cars more advanced than older ones.
In the automotive context, technology refers to the advanced systems and features integrated into modern vehicles, including performance enhancements, safety systems, and connectivity options. This evolution is crucial for improving vehicle performance and driver experience.
"Sure. Look at the GTD Mustang, the new Mustang that just came out. That thing is just that's as radical as they come."
The Ford Mustang GTD is a special version of the Mustang that focuses on high performance and advanced technology, making it stand out in the Mustang family. It's designed for those who want a powerful and innovative sports car.
The Ford Mustang GTD is a high-performance variant of the iconic Mustang, designed with advanced technology and racing inspiration. It represents a significant evolution in the Mustang lineup, showcasing cutting-edge features and capabilities.
"It is. And last summer when we raced at Canadian Tire Motorsport Park, I got the chance with the folks, Rick Chapka, Peter Chapka's son and my friends at Multimatic led by Larry Holt."
Canadian Tire Motorsport Park is a famous racetrack in Canada where many car races take place. It's a popular spot for both professional and amateur racing events.
Canadian Tire Motorsport Park is a renowned road course located in Ontario, Canada, known for hosting various racing events, including sports car and motorcycle races. It has a rich history in motorsport and is considered one of the premier racing venues in North America.
"...with the folks, Rick Chapka, Peter Chapka's son and my friends at Multimatic led by Larry Holt. I got to go to the factory up just north of Toronto and see the GTDs being built."
Multimatic is a company that builds and designs cars, especially for racing. They are known for making high-quality vehicles and parts.
Multimatic is an automotive engineering and manufacturing company known for its work in motorsports and high-performance vehicles. They are involved in various aspects of automotive production, including chassis design and vehicle assembly.
"...the garage 56 project where we took a NASCAR stock car to Le Mans in 2023. And as soon as we fired that car up, the fans were going crazy."
Le Mans is a famous car race that lasts for 24 hours. Cars race around a track for a whole day, and it's a big deal in the racing world.
Le Mans is an annual 24-hour endurance race held in Le Mans, France. It is one of the most prestigious automobile races in the world, known for testing the durability and performance of vehicles over a full day of racing.
"...e days of the 70s and 80s. You know, you had the 935s and before the 962s and 956s. But you had the 93..."
The Porsche 935 is a special race car from the 1970s that was built for speed and winning races. It's famous for its unique look and success on the racetrack.
The Porsche 935 is a racing car that was developed in the 1970s and is known for its success in endurance racing. With its distinctive design and powerful performance, it has become a legendary model in Porsche's racing history.
"...eally interested in learning more about what a 69 Camaro was or what a 72 this was or, you know, any of t..."
The Chevrolet Camaro is another well-known sports car that people admire for its stylish design and strong performance. It was created to compete with the Ford Mustang and has a loyal fan base.
The Chevrolet Camaro is a classic American muscle car that was first introduced in 1966 as a competitor to the Ford Mustang. It is celebrated for its sporty design and powerful engine options, making it a favorite among car enthusiasts.
"The cars are actually members of the hall of fame, like the 3.0, 3.0 CSL BMW, which is one of my second favorite car."
The BMW 3.0 CSL is a special version of a BMW car that was made for racing. It's known for being lighter and faster than regular models, and it has a famous history in car racing.
The BMW 3.0 CSL is a lightweight, high-performance version of the BMW 3.0 Series, known for its racing pedigree and iconic design. It was produced in the early 1970s and is celebrated for its success in motorsport, particularly in touring car racing.
"...r season finale, and Frank Van Meel, the head of BMW M globally drove it in front of the field before we..."
The BMW M Coupe (E36) is a sporty car made by BMW in the late 1990s. It's known for being fun to drive and has a unique look that many fans love.
The BMW M Coupe (E36) is a high-performance version of the BMW Z3, produced in the late 1990s. Known for its sporty handling and distinctive design, it has become a sought-after model among BMW enthusiasts.
"... most of them are wearing some manufacturer hat, Corvette Racing, Cadillac Racing, Acura Honda, BMW, you n..."
The Chevrolet Corvette is a fast and stylish sports car that many people dream of owning. It has been around for a long time and is famous for its performance and good looks.
The Chevrolet Corvette is a high-performance sports car that has been a symbol of American automotive excellence since its debut in 1953. Known for its sleek design and powerful engines, the Corvette is often associated with speed and luxury.
"...is what's in the garage and, you know, the Mazda RX7, the first gen is really a special car that reall..."
The Mazda RX-7 is a fun sports car that is different because it uses a special type of engine called a rotary engine. It's known for being light and quick on the road.
The Mazda RX-7 is a lightweight sports car known for its unique rotary engine and agile handling. Produced from 1978 to 2002, it has gained a reputation among car enthusiasts for its performance and driving experience.
"...cing. My dad raced some Volkswagen, some Porsche 914. So I'm a fan of them all."
The Porsche 914 is a sporty car that has a special design where the engine is in the middle. It's loved by fans for how it handles on the road and its unique look.
The Porsche 914 is a mid-engine sports car produced by Porsche from 1969 to 1976. It is known for its unique design and handling characteristics, making it a popular choice among driving enthusiasts.
"...ntory and arrivals this week. How about the 1996 Chevrolet S10 4x4 short bed pickup? That's an odd choice, but ..."
The Chevrolet S-10 Crew Cab is a small pickup truck that people like for its usefulness and ability to carry things. It's a good choice for those who need a truck for work or daily tasks.
The Chevrolet S-10 Crew Cab is a compact pickup truck that was popular in the 1990s. Known for its versatility and practicality, it serves as a reliable option for both work and everyday use.
"...ht here. Another new arrival, the 1967 Chevrolet Nova hardtop. But these things are so popular."
The Chevrolet Nova is a small car that was made for many years and is known for being affordable and fun to drive. It's popular among people who like classic cars.
The Chevrolet Nova is a compact car that was produced from the early 1960s to the early 1980s, known for its affordability and performance. It has become a popular choice for car enthusiasts looking for a classic American vehicle.
"...which is basically the same architecture for the Ford GT when it came back out in 2005. Right."
The Ford GT is a super-fast sports car that looks really cool and is built for racing. It's a modern version of a famous car that Ford made many years ago.
The Ford GT is a high-performance supercar that pays homage to the original GT40 race car from the 1960s. Known for its striking design and powerful performance, the Ford GT has become a symbol of Ford's engineering prowess.
"...st but not least, the nineteen seventy seven Ford Bronco. Matt Green over black."
The Ford Bronco is a tough SUV that people use for off-roading and adventures. It has a long history and is popular for its ability to handle rough terrains.
The Ford Bronco is a classic SUV that was originally introduced in 1966 and has recently been revived. Known for its ruggedness and off-road capabilities, the Bronco has a strong following among outdoor enthusiasts.
"...ut you think about it, especially if it's like an MGB or something where the seat cushion will just li..."
The MG MGB is a small, classic sports car from Britain that many people love for its cute design and fun driving feel. It's a popular choice for those who enjoy vintage cars.
The MG MGB is a classic British sports car that was produced from 1962 to 1980. It is known for its charming design and enjoyable driving experience, making it a favorite among classic car enthusiasts.
"...ch is I've got a two thousand and twenty Hyundai Elantra and the battery went dead in the car when it was ..."
The Hyundai Elantra is a small car that is popular because it's affordable and reliable. It has many modern features that make it a good option for people who need a car for daily use.
The Hyundai Elantra is a compact sedan that has gained popularity for its affordability, reliability, and modern features. It has evolved over the years to include advanced technology and safety options, making it a practical choice for everyday drivers.
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This is the Classic Automall Show.
Broadcast from the studios inside the Classic Automall in Morgantown, Pennsylvania.
Just one hour west of Philadelphia at Pennsylvania Turnpike Exit 298.
Featuring nearly 1,000 classic vintage and barred fine vehicles for sale under one climate controlled roof.
Now, here's your host, Classic Automall President and the man with all the toys, Stuart Howden.
Man, welcome, show number 224. Here we are.
Wow.
It's hard to believe, isn't it?
There I am.
And 7 million, well, we just went over 7 million views.
7 million, well, just went over 7 million 306,000 views on YouTube.
147,000 subscribers.
This time last year, 6,600.
Wow.
So.
Picking up the pace.
Picking up the pace.
Meteoric rise.
Meteoric rise.
So, how many cars in inventory right now, JR?
937.
That's pretty good.
A little higher, 960.
977, Steve, wins again.
Boy, you know, he's really.
Boom.
He's killing it now.
60 to 1.
Yes.
Well, I'm not sure quite that's God's, but any who, as my grandmother used to say.
My grandmother also used to say that boy has the peculiar's.
So, where that came from.
She's the Southern Belle.
I love it.
Probably came from.
Let's welcome our guest to the show, John Dunan, joining us from, I imagine you in Florida
today.
Well, good morning and then good welcome.
Thank you.
I'm in our home in Chicago this week was at the performance racing industry show in Indian
apolis.
And so beautiful sunny day here, struggling to get out of the 30s.
Well, that's Chicago, right?
That's right.
That's what I grew up in and that's what I actually appreciate my seasons.
Sure.
PRI is a great event.
I looked like the attendant who was well attended and lots of lots of car people there and looked
like a great time.
Incredible.
Michael Good, the new president of PRI has become a great friend.
He and his staff are really kicking butt and it was the largest attended show ever.
And I got to tell you, I was there every day and had a lot of speaking engagements, a
lot of meetings, but the place was jammed.
If you got in the aisles, if you got in the aisles, it was like a restart at an IMSA race.
Right.
And speaking of IMSA, you became the president of IMSA, International Motorsports Association
in 2019.
Is that correct?
That's right.
I had a amazing boyhood dream opportunity to be at Mazda for 19 years and we worked hard
to establish the racing program and grow it when I was there.
And then Jim France and Ed Bennett called from Daytona Beach and asked me to lead IMSA
and I couldn't be more honored and excited to now live a second boyhood dream.
Isn't that crazy?
You know, it's so fun to get to do those kinds of things.
We're doing those kind of things here just because, you know, the more you get involved,
the more people you know and the more opportunities come up for stuff like that and just going
to PRR and being a part of that or going to the muscle car show that they have in Chicago
and McCann that's a huge show now in your part of the world as well too.
Yeah.
You know, growing up around the sport and cars, I do wake up every day getting to live
a boyhood dream.
You mentioned Pennsylvania and I need to get to your place and see the amazing collection
there.
My grandfather was family, mainly my dad's family from Rockville, Maryland and grandpa
raced midgets on the East Coast, Williams Grove.
I don't know exactly how far that is from you all, but that's how it all got started
with grandpa and then dad raced sports cars here in the Midwest after getting out of the
Navy and McCormick Place was it was the site and now it's at the Rosemont Convention Center,
but the world of wheels, I remember those.
Yeah.
Dad had his race car in there and we won the race car division back in 1975 and we haven't
looked back since.
Right.
I loved all the displays.
They had some of the shag car, the white shag carpet that looked like snow and the bubble
top, beatnik bandits and the cars were just, you know, for us as kids, they were out of
this world because we didn't really, we weren't reading car magazines quite yet and there
wasn't the internet, obviously.
No, 100% and you know, as a little, little guy, I was collecting Hot Wheels cars and
like the red, the red Baron hot rod, you know, the car from the Adams family and all those
things were at those shows when they were originally built and so I was in awe.
Yeah.
And probably they're quite valuable these days.
Of course, not as valuable as if we'd have bought some of the cars that we probably passed
on and our parents passed on back in the day.
I know your dad may have had an opportunity on a Cobra.
Yeah.
Yeah, he was in New Orleans after being in the service and the picture behind you, of
course, captivated me as soon as we started the show because he said he had an opportunity
to buy a AC Cobra for $4,900 in New Orleans.
It was sitting in a dealership showroom floor and I think to myself, man, what if he had
done that and then maybe that car would be in our collection now.
Yeah.
You just, and you know, that's the thing.
It's hard to predict what will be valuable in the future, but I think that there was
some back in the day, the GT 40s that they were selling, even through the dealerships
they were selling the street versions and the and the Cobras and all of that.
And of course, the high horsepower stuff, of course, you know, we didn't always understand
collectability and that kind of thing when we were kids buying cars and going through
that process.
So the guys who did understand it, obviously, it paid off for them that could buy a Cobra
and scrape together the money back in the day.
Yeah.
When you think about the auctions, you know, the Barrett Jacksons, the Meekums, you know,
what happens in Monterey all the time, what bring-it trailers done, it's just remarkable.
And just a few years ago, I was so fortunate to acquire my grandfather's 1947 Curtis
Kraft Midget, offie powered.
And so to have that as part of the legacy of our family and racing is, you know, you
can't, it makes my hair stand up.
Yeah.
It's really special.
Mine too.
It's great to be able to reunite with stuff like that because, you know, people that aren't
car people don't necessarily understand how important cars are to a lot of families.
I mean, they are, they're like the family pet.
I mean, you know, dad's collection of cars or dad's single car is part of the family,
just as if it was a living, breathing thing, which does, it is.
Yeah.
And you almost sometimes, obviously there's family milestones that are more important
than cars.
But if you look at the cars of when they came in the family's history, you know, sometimes
for me, it's like, oh, yeah, that's when we had, you know, a Toyota SR5 pickup truck
and that's when we had a, you know, a Buick Century station wagon.
It was our tow vehicle to the racetrack or a 71 Chevy Van.
Like all these things, you know, make markers for me across history.
Well, we have that every day and here where people come to our place and people, they'll
tell you, oh, I'm not a car person and they come in and when they leave, they got a big
smile on their face and because they saw dad's car and their uncle's car and their
boyfriend's first car and the car that they, you know, got married in and all these people
don't, people don't always realize that cars is not just a car thing.
It's a culture thing.
It's what we are as a society, especially in the United States.
Yeah.
You know what?
We're seeing that in them.
So, you know, we're so fortunate right now to have 18 auto manufacturers racing with
us.
I saw that.
And, you know, there's not many that aren't there.
But what we're seeing is, and I saw this at Mazda with my colleagues, we were all concerned
about the number of 16 year olds getting their driver's license.
I got to tell you, what we're seeing at IMSA events is the opposite and it gives me great
hope because you're seeing a lot of young families, a lot of young kids and they're
running up to these cars and looking in the cockpit like we all did as kids.
And, and dreaming.
And I remember that Porsche ad where the little boy rides his bike up to the Porsche
dealership and he's, you know, I don't know, seven, eight, nine years old.
And he's walking around the showroom and the sales guy says, well, can I help you?
And he's not today, but in 25, but in 25 years.
Yes, I'll be back.
You know, that was the, there was a lot of in this car hobby in the 70s and 80s.
There was a lot of like, I call it the golf course syndrome, where they were kind of
a little standoffish and all that to, to the younger crowd.
And if you were a young kid and you walked into a dealership, they'd hardly give you
the time of day.
We're the exact opposite because we're like, that's a future customer.
That's right.
And we want to perpetuate whether it's racing, whether it's collecting,
whether it's muscle cars, whether it's antique cars, we have to perpetuate this
all, otherwise all of us will be out of a gig.
That's exactly right.
That's what we're seeing.
I mean, at an IMSA race, you know, before the race starts, we have a wide open
grid walk for all the fans.
If you have a general admission ticket, you're welcome to come out.
And that's the kind of spirit I'm seeing the same in HSR, which is our historic
sports car racing group, wide open paddock.
You can go up, watch the mechanics, working on the cars, engage with them.
They want to tell the stories.
They want you to see what they're doing and celebrate the brand, celebrate the cars.
And in the case of HSR, celebrate the history.
Well, drag racing are the ones who really got that ride early on.
They, they said your general mission ticket gets you everywhere.
And I always love that.
And it was, you know, it was, it was funny.
Drag racing is one of those sports that it's hard to watch anywhere, but in person,
because if you watch it on TV, you don't get the feel and the thunder and the
fury and all that.
But, you know, it's, it's one of those things that that interaction with fans.
And, you know, it's a lot like the music business.
The country music stars all signed autographs.
The rock stars all got in their bus and took off.
And, you know, there's a reason that that that is not a good thing.
And it's not a good sustainable business model.
Yeah, I was with Glenn Cromwell from NHRA last week and he re-eherated
while he parks his philosophy that every ticket is a pick and pass.
And we absolutely emulate the same in IMSA and our autograph sessions
with our drivers are wide open to the fans.
And, you know, it just reminds me of how it was when I was a little boy
growing up at the racetrack.
Because there was a number of years in a lot of the different motor sports
factions, whether it was, you know, drag racing or sports cars,
where they weren't really known.
The names weren't known like they were back in the days.
They weren't Andretti and Unser and all those guys that we all grew up knowing.
And then all of a sudden, you know, it's like, who are these guys?
And then that's changing.
You're starting to become more recognizable in the sport,
which is fantastic for the sport.
It is. And, you know, the the 64th running of the Rolex 24 takes place in January.
We're gearing up for that. Wow.
And the whole philosophy that Bill Frantz Sr. had on that event,
which started in 1962 with the Daytona Continental, was the best drivers,
the best cars, the best teams come to Daytona and battle it out.
And you're seeing the top sports car drivers in the world
because that's part of our WeatherTech championship.
But Scott Dixon, Alex Palau, Connor Zillich,
you know, Roman Grosjean, Logan Sargent, you know, Kevin Magnuson,
all these superstars, Scott Dixon, like Will Power is going to be there this year.
All of these champions want that race on their resume.
They want to wear a Rolex Daytona watch after winning that thing on Sunday afternoon.
So I think you're right.
The names, the Andretti's, the Foyts that we grew up with,
you know, we're starting to get that same momentum with with fandom.
Yeah, I think that's ideally the, you know, the way to go.
And that, you know, that is such a prominent event.
I mean, it's one of those ones that it's the to me,
it's more of the Super Bowl of road racing than anything.
And the great thing about it is the variety, you know,
it's like the European sports car races where the slow cars and the fast cars
are all out there mixing it up together.
And I love that.
That to me is part of the allure.
Doesn't get doesn't get much better.
We have 61 cars on the entry list for Daytona.
So for 24 hours, you're going to have almost half and half.
You'll be close to 30 prototypes, certainly 30 GT cars are a little over.
And that's exactly right.
The closing speeds, you know, going into turn one off the tri oval or going
into the Lamar chicane on the back straight.
Sometimes those closing speeds are 50, 60 miles an hour different.
And you see the prototypes weaving through traffic, like, you know,
you're on the turnpike there in Pennsylvania.
It's pretty wild.
We drive just like that here.
So that's a it's fun to watch, though, because it gives you a if you got
into any of the lowest level of IMSA, whatever that car is,
that car would be so fast to you, it would be crazy.
And to go from that to the to the to the prototypes is like, wow,
the disparity is crazy, but it would feel fast.
That was like we asked a drag racer.
Can you feel the difference between 300 and 330?
And and they actually said they can.
So, you know, I give it to those folks, you know, they're they're they're crazy.
Yeah.
So you mentioned the amount of involvement with the OEMs, the manufacturers,
which is staggering.
I mean, and it's interesting because the the racing philosophy and
when on Sunday sell on Monday is not quite the same as it used to be.
However, it's so important for the branding side of it.
Yeah.
So what we're seeing out of those 18 auto manufacturers is not only the
fact that they're racing with us and all of them have in some way,
shape or form a customer racing program.
So you or I could pool our funds and we could we could buy a race car
and go racing either at the entry level series, which we have,
which is the IMSA Michelin Pilot Challenge or one of the single makes Mazda
MX five cup Ford Mustang Challenge.
We could do that.
But at the same time, besides racing on track, you go to the IMSA weekend
and the Midway is jam packed with a production car display,
which usually has a race car that the kids can get their picture taken in
and things like that.
But the but the manufacturers are using this as a marketing tool in their toolbox.
They're advertising and integrating into their television, advertising,
their social and digital media and which makes me so happy.
They're launching new road cars at our race event.
So some of the unveils of new road car product are happening at IMSA races.
So we like to call it the new the new auto show.
I think you and your team can relate.
I used to go to the auto shows with my dad.
I used to love going into the displays and I for me, I was a bit biased.
I wanted to see what race cars were in the displays.
Exactly.
You know, the tie between road car and race car,
the learnings that happen on the racetrack to what is then maybe applied
to a road car or vice versa, testing road car componentry
in one of the toughest environments is really what we become.
And the next step is technology.
The cars are so technologically advanced
that we're now a test bed for the technology and innovation industry.
Sure. Look at the GTD Mustang, the new Mustang that just came out.
That thing is just that's as radical as they come.
And I guess can cost as much as four hundred thousand dollars.
I think we're one of the versions of it, which is crazy for a Mustang.
But if you look at the technology, it's it's all racing inspired.
It is. And last summer when we raced at Canadian Tire Motorsport Park,
I got the chance with the folks, Rick Chapka, Peter Chapka's son
and my friends at Multimatic led by Larry Holt.
I got to go to the factory up just north of Toronto and see the GTDs being built.
I'll tell you what.
First of all, the work they're doing is amazing, but it does.
It feels like you're in a race shop, but they're producing road cars.
I mean, it's and they're taking it real serious.
They're not they're not just dinking around up there.
No, they're taking it.
The fact that it's called the GTD for GT Daytona,
yeah, which is what our class is called.
That's obviously special in my heart.
Yeah, absolutely.
So and, you know, not only to having the manufacturers involved,
but the sponsorship and WeatherTech has been a huge sponsor.
I mean, what would this world?
I don't know what the racing world would look like if WeatherTech hadn't come along.
I mean, it's yeah, what would David McNeil and his family have done
for automotive accessories, but for motorsport across so many different
series is remarkable.
They're an absolutely tremendous partner to us.
We're with them till 2030, which is really special.
So long term and same with Michelin.
We just announced the 10 year extension with Michelin,
you know, number one tire brand in the world.
We're with them till 2035.
You know, we have a real stable platform in Imsen.
We're just going to keep polishing on it, as you guys would say.
Absolutely, your place and and keep trying to grow at the best we can to get
a sponsorship and with that length of time, that almost seems improbable today.
That not many places or even stadiums getting named aren't that long.
Are they? That's that's amazing testament to you and your staff.
Well, I appreciate that.
I think our goal has been to create value for everybody involved for a race team
to know that Imsen is going to be on NBC and NBC sports platforms until into the
2030s, you know, 2031, 2032, they can go out and sell partnerships
on the fact that there's going to be a broadcast network covering this for that
long or a growing audience on YouTube that's now 1.2 million subscribers.
That helps the teams on the partnership side, putting a fan base in front of
Weathertech and Michelin and VP racing fuels and Rolex, all companies that have
said, you know what, we're going to commit to the long term.
We're going to stabilize this platform.
And then we're going to have a set of race events that are pretty consistent
throughout the year that fans and racetrack promoters know that Imsen is
coming to town and they want to be there.
Yes, they want to be a part of it because, you know, that's their audience.
And of course, Weathertech is an amazing company that they don't even sell
that many products.
You know, they, I mean, when you add up all the different configurations of a
floor mat, yeah, that's different.
But I mean, they've got five or six products and everybody's just, they
say, oh my God, how did they do so well?
But they did because they're, you know, for their American company, American
made products, you know, and all of that matters to people.
People don't realize truthfully how much that matters until you see a success
story like theirs.
Yeah.
You know, when I was at Mazda, we used to say it was a group of racers running
a car company, Robert Davis, Jim Jordan, Steve Sanders, Jeremy Barnes, all my
buddies there, we were just a bunch of racers running a car company.
And a lot of times back to your cell, a race on Sunday, Sunday, Monday, our
belief was, you know, we sold cars to be able to afford to go racing.
Right.
Had to fuel that somehow, right?
Yeah.
And David McNeil started that company out of the trunk of his car selling, you
know, floor liners and with, with the spirit of a racer and David has raced
and Cooper, his son has raced and many of their employees over time are racers.
And I think that spirit of racing or car enthusiasts, like all the folks that
walk through your doors, there's a certain spirit and a certain energy that
we carry.
And it's hard to explain to other people, as you said, until they get in there
and they, they smell it and they see it, we get them, we get sprinkle some of
that magic dust.
Well, it's a camaraderie.
It's a camaraderie as well, too.
I always say it's interesting.
I can be sitting at an auction at one of them, like you said, Barrett or Meakham
or one of these auction houses, Gooding, R.M.
And I can be sitting next to a guy who's a janitor and next to a guy who's a CEO.
And we're all on the same page.
We're all having fun and we're all having a conversation about cars.
And there is no class warfare.
There is no nothing.
We're just all car guys.
That's right.
And we love that.
I love that.
And that's the spirit of which we, we try to operate at IMSA and as well as
HSR, which has been a really nice addition to our portfolio, all the history
of IMSA and including NASCAR.
We're, we're taking some of the NASCAR classic cars to law next July.
It's going to be really remarkable.
That's going to be, here come the Dukes of Hazard.
I love it.
Well, you know, it's funny because if you take cars over there, most of those
people over there haven't seen these type of cars racing.
So they're going to get a new appreciation and a new fan base for that,
which is obviously important as the loyalty of the brand and fan.
And I mean, I've been a IMSA fan since the Camel GT days and wrote Atlanta at
turn five, and which was the greatest place to watch a race, in my opinion.
They come down and then up and gone and they're on the throttle up through there.
And that was the great, and the, you know, the cars and the liveries and the
characters from the sport back in the day.
I mean, it was, it was a melting pot of everything.
And it was so cool to watch as a kid from East Tennessee.
Because John Pirro, you know, what's his name?
Yeah, I'm already, I had no idea who this guy was, but he was cool and Italian
and handsome and was cooking spaghetti in the pit.
It was a lot of fun.
Well, just down the road from you was, you know, Holber, Holber racing and Al
was a hero.
I'm still in touch with his son, Todd, who works for TRD.
But you're exactly right.
Seeing the cars and hearing them, the European fans, especially I had the
opportunity to lead the garage 56 project where we took a NASCAR stock car to
Le Mans in 2023.
And as soon as we fired that car up, the fans were going crazy.
They love the thunder of a V8.
And if people haven't seen it, American Thunder on Amazon Prime is the
documentary on that project.
Yeah, I've watched little bits and pieces of it.
It's on my list.
I've just got to make sure my wife falls asleep on the couch before I start that.
But, you know, it's interesting.
I mean, back in the day, you know, you had the variety was still the same
back in the days of the 70s and 80s.
You know, you had the 935s and before the 962s and 956s.
But you had the 935s, which were some of them, in my opinion, and people
argue with me on this, that the 935s are the coolest race cars ever.
I don't care.
I don't care if they're not purpose built.
They are cool.
And the Moby Dick, the further the Moby, the better the car.
I love that.
And you're right.
Those things I can only refer to them as is absolute monsters when you see
them fire up and you see them sliding out of a corner, belching flames.
That's proper.
Right.
Well, you know, interscope racing, their livery that Danny
and Gaius who raced from them, who raced at Indian, raced Mza.
And, you know, they just released those 935s that they made again.
And one of them was in the interscope.
And I think it sold for like 1.8 million or 2.8.
I don't remember those numbers start getting a little jumbled when
they get into that millions category.
Exactly.
Right.
So, but, but, you know, watching Bob Aiken back in the day.
And so I noticed that you guys have, and maybe I'm wrong, but did you start
your Hall of Fame in 2023?
Is that when the first?
Yeah, so we just inducted the third class.
And, you know, for me, now we're into this era of when I was sitting on the
hill at Road America or Reynard or mid Ohio where Rob Dyson, you know, a
businessman by day, a racer by weekend and Bob Aiken, the same thing.
And his son, Bobby, was there to welcome Bob into the Hall of Fame, Dan
Gurney, Elliot Forbes Robinson.
That guy has driven everything on the planet from Formula Vs to Can-Am cars
to NASCAR stock cars.
He named it.
He's like Bob Seeger.
He opened, Bob Seeger opened for everybody, you know.
But, uh, yeah, I mean, those, those cars and those drivers are absolutely
iconic and we're currently in a virtual Hall of Fame, but I would, you know,
one of my dreams is a bricks and mortar building to do what you all are
doing every, every day at your place and that's welcoming in fans and telling
them the stories behind the people in the cars.
That's the greatest thing about what we do is explaining to somebody who's
really interested in learning more about what a 69 Camaro was or what a 72
this was or, you know, any of the different cars that we have in here.
And from, watch my guys out there giving an education to somebody, knowing
probably that they're not going to sell them a car and that's not the exact
best use of their time, but it doesn't matter to me because I, I want them to
perpetuate the hobby in that form and fashion.
Yeah.
Yeah.
For me, it's a word of mouth and I've always said, you know, our community,
whether it's car enthusiasts, racers, we're the biggest advocates and most
likely in our neighborhood where we live, we're probably the most educated
on what the best vehicle is, what the platform is.
We can answer questions by our neighbors, our co-workers, our people at
church or the golf club and we are the best advertising for some of these
brands and we're the go-to people and that has to continue.
I love that.
I never really thought of it in that perspective that we are the guys that
the neighbors ask and that, if that doesn't perpetuate it, I don't know
what does because I guarantee you, when I start talking about a car, they
can see my passion immediately.
It's not hard to, it's not a, I'm not a, you know, a blank slate here.
Yeah.
I mean, I got a neighbor who's the heating and air conditioning guy.
I got a neighbor who's a contractor.
I get a neighbor who's an IT guy, one who works for the railroad, one who's
a paramedic, but when it comes to the auto industry, I'm the go-to.
Sure.
Sure.
Well, and I mean, if you look, the thing I like about your hall of fame also is
the fact that not only do you include drivers or people that were involved in
the sport, you also include the cars.
The cars are actually members of the hall of fame, like the 3.0, 3.0 CSL BMW,
which is one of my second favorite car.
Yeah.
That thing is special.
We got that car at Motul, Petit Le Mans, our season finale, and Frank Van
Meel, the head of BMW M globally drove it in front of the field before we went
to Green Flag.
But the cars in sports car racing, much like the drivers are also the cars
of the stars.
Right.
And that's what I appreciate.
Our fans come as fans of certain drivers and teams, but most of them are
wearing some manufacturer hat, Corvette Racing, Cadillac Racing, Acura Honda,
BMW, you name it, Porsche, of course, Mercedes, Ford, they're all Lexus.
They're all there and the fans are coming to see their favorite brand win.
Most likely they're driving that car on the street or they're aspiring to.
Right.
And if I could sell a car to everybody that aspired to have a classic car, I
would I'd never have any inventory because everybody wants one.
Your six hundred and seventy cars would be down in the single digits.
Yeah, and we can't have that.
We can't run out of inventory.
So so any odds on favorites who's looking really good this year and the
prototypes and the Pinsky and the Porsches, obviously, that's a hell of a car.
I'll tell you, the competition level in Imsa right now is at the highest
that's ever been and I sat and watched all the greats of the sport battle it out.
Sure. Right now, we are in a moment where the parody is is insane with 18
OEMs, 17 of them won a race last year.
So we've got this crazy balance where you got front engine, rear engine, turbo,
non-turbo, you know, a sleek Ferrari 296 versus a, you know, Lexus RCF.
So we've seen a variety in the victory lane, but you mentioned Porsche
Penske, two time champions of the series, two time Rolex 24 in a row.
You know, so two in a row for them.
They are certainly the team to beat.
I can I can promise you Cadillac wheeling racing.
They won the last two races last year.
They're coming for the fight.
Sure.
Michael Shank racing, who represents Acura, WRT and BMWs.
They're going to all be tough.
So what I love is the fans are treated to a nobody knows who who's going to win.
Right. Right.
And that's the problem that some racing, you know, for me,
the ones got that problem right now.
And they've got this great push and momentum going on, but it's the same
people winning every week and the guy takes off and he's gone 45 seconds away.
And it doesn't sit well with American fans, unfortunately.
And I don't know how they're going to fix that.
Not so sure.
I mean, we're focused on putting on these massively well attended events
for a great audience on broadcast.
And I'm banking on the fact that we're going to continue this idea
that nobody knows who's going to win every weekend.
And that's, you know, and what's crazy is, and I know you've watched,
after 24 hours, it comes down to the last 30 minutes and they're all battling.
I can't you can't script that.
No, I'm sitting there.
Like a little boy up in the race control, just like with my hands on my head,
like, I can't believe it moves right as I'm making and restarts.
And it's it's really a special moment for all of motorsport right now.
But endurance sports car racing is is is really in a in a great place.
And my teammates and I at M.
Sarge is going to continue to take really good care of it. Sure.
Is it hard to sleep during that 24 hours?
You get a nap at all?
No, no, I equinize at Mazda.
You know, you're on the pit box on the headset the whole time.
And you have to be on your A game to make decisions
at, you know, three o'clock in the afternoon or three o'clock in the morning.
Exactly. The same goes for now.
I stay up with my staff.
I believe that they're executing the event.
I should be there with them.
It's hard to, you know, wave goodbye to them at midnight and say, I'll see you in the morning.
Right. Exactly.
Well, you know, it's it's one of those things
that it's I imagine it's your super bowl of the Daytona races has to be.
And of course, then you race at Sebring all races.
Still it rode Atlanta Long Beach, which I love that race.
I've been going to that race.
I went to the first time in 1981 when F1 was there.
Yeah, that was that's great.
I love that that environment was really cool.
Yeah, you know, one of the things that I think has been most intriguing
and you mentioned, you know, partners coming and staying for the long term
is the variety of our calendar.
You write about the Rolex 24.
It is our super bowl.
But then, you know, 30 days later, you get on to Sebring
and you're at the mobile one, 12 hours of Sebring, the longest running endurance race
in North America, where a lot of Cobra is raced, by the way.
And, you know, Long Beach, you go from 24, 12 to 100 minutes.
A whole different mindset, yeah.
Yeah, we have the sale in six hours at the Glen.
We're going to be at the Motul Sports Car Weekend at Road America,
which is now a six hour.
You go to Indianapolis and then, of course, we finish up with
Petite Le Mans at Michelin Raceway Road Atlanta.
So there's a lot of variety there and the teams can, you know,
if you if you have consistency, you are in the hunt for the championship.
That's that's really the key.
Well, that's, you know, so wonderful having you on the show today.
We really appreciate it.
This is a lot of fun talking about racing and just what's going on at IMSA.
I know that there's a lot of people that are fans that watch and listen to us
and glad that you could be here today.
My last question that I always like to ask, though, is, you know,
arguably the most important question, and that is, what is your daily driver?
Well, currently, and we're fortunate to have these OEMs as part of the partnerships.
We have a fleet of vehicles.
I'm currently driving a BMW XM, which is the most insane hybrid vehicle I've ever driven.
But I've had a Lexus since I've been there.
A lot of Chevrolets, another Porsche.
And so I'm really fortunate.
I think the most exciting for me is what's in the garage and, you know,
the Mazda RX7, the first gen is really a special car that really put me in love
with with, you know, the Mazda brand, but sports car racing.
My dad raced some Volkswagen, some Porsche 914.
So I'm a fan of them all.
Yeah, that's my problem, too.
Yeah, yeah, you can't get enough of them. Exactly.
So well, again, such a pleasure to have you on the show today.
I know you're busy and got lots going on.
And good luck at the 24 hour will be interested to see how that all goes.
And we will talk to you soon.
I'm certain.
Thank you. And you're welcome at any IMSA race.
You all come when I knock on the door at your place.
I'm going to come and see the collection.
The nickel tour in the golf cart will be ready and waiting for you.
John Dunant, president of IMSA, everybody.
Thanks again, John. We'll catch you next time.
Thanks. We'll be back in just a couple of minutes
with the classic automobile show. We'll see you then.
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And we're back with the classic automobile show from the classic
automobile studio, Morgantown, P.A.
I guess if you haven't heard the news, the NHRA event at Maple Grove is no longer.
Speaking of racing, speaking of racing, the track was bought out by IHRA,
which is kind of like Coke and Pepsi.
So it'll be interesting to see what happens at Maple Grove moving forward.
Right, right.
You know, did not have that large event kind of might be a little frustrating.
Isn't it funny?
John Doonan, what a great guess.
Great guess.
Isn't it funny how often Al Hober's name still comes up?
Unbelievable.
How long has he been gone?
Yeah, he died in 88.
88.
So.
Long time.
Long time.
37 years ago.
40.
37 years ago.
40.
88.
37.
37 years.
Math is not our number.
No.
Four names of celebrities.
It was a lot of dead air, it was a lot of dead air.
Yeah, more names of celebrities.
We are all D minus math, for sure.
Yeah, no, it's amazing.
Yeah.
The legend lives on and it comes up all the time.
All the time.
Any time we talk to anybody who has anything to do with road racing,
it always comes up.
He's a special person.
Yeah, how good he was and, you know, could have been, even more.
I mean, you know, no talent would have gotten.
So where do we sell cars this past week, you ask?
Just where?
St. James.
Where?
St. James, New York.
Tampa, Florida.
Torrance, California.
Scottsdale, Arizona.
Georgetown, Texas.
I just spelled Texas.
Uh-huh.
DCAS.
Edgewater, New Jersey.
Me, I'm going to know I'm going to get this wrong.
Me, Hoopany.
No clue.
Pennsylvania.
El Monte, California.
Chester Springs, Pennsylvania.
Fresno, California.
London, Kentucky.
Palm Beach Gardens, Florida.
Media, Pennsylvania.
East Earl, Pennsylvania.
Hamilton, New Jersey.
Elkton, Maryland.
Williamsport, Pennsylvania.
Harrison, Idaho.
And Marshall, Illinois.
Quite a variety.
I just say in my head, I just like, which places have I been to?
When you go through those lists.
Chester Springs, I go through every day.
Not many, though.
Not many.
Anywhere in Idaho?
That's right.
No, I've not been to Idaho.
Well, neither have I.
It's on my bucket list.
Yeah, certain.
It is.
New inventory and arrivals this week.
How about the 1996 Chevrolet S10 4x4 short bed pickup?
That's an odd choice, but guess what?
Blackover gray, 33,311 actual miles.
Wow.
It's amazing.
I mean, most trucks were used up.
Yeah.
We know that because we see them come in here
and they've been completely restored because they used them
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