CUPRA Ireland Brand Director Interview Marcelino Villalobos Díaz
About this episode
Marcelino Villalobos Díaz, the new brand director for CUPRA and SEAT in Ireland, shares insights about his background, the brand's identity, and growth plans in the Irish market. He discusses CUPRA's unique blend of sporty design, driver-focused experience, and cultural roots from Barcelona. Marcelino highlights challenges like increasing brand awareness and dealer confidence while emphasizing the importance of localized strategies and innovative retail concepts like city garages. He also touches on CUPRA's electrification journey, including the upcoming affordable electric model, the Raval, and his personal enthusiasm for electric driving and paddle tennis in Ireland.
Welcome back to the Nevo EV News Podcast. If it's Tuesday it must be Nevo EV News Day. My name is Derek Reilly and on this podcast we chat all about EV. Nevo is Ireland's only dedicated EV platform and we'll be covering where we were this week, what we've been driving and what we've been doing between podcasts. If you haven't already subscribed or followed us wherever you are listening please do so and if you enjoyed the episode, please leave a rating and comment, it really helps us out and it doesn't cost you anything. Let's get stuck in.
On this week's episode we interview Marcelino Villalobos Díaz, the new Brand Director for CUPRA and Seat in Ireland.
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