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Customer's REVOLT From Ram, Dodge, Jeep & Chrysler | Episode 1089

Customer's REVOLT From Ram, Dodge, Jeep & Chrysler | Episode 1089

CarEdge Live Jun 12, 2026 30 min
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About this episode

Cox Automotive’s latest inventory data sets the stage for a “days supply” breakdown showing Chrysler, Ram, Jeep, and Dodge sitting with too much stock versus demand. The hosts argue that oversupply drives dealer desperation, longer lot times, and deeper discounts—sometimes immediately, including examples like a Challenger at 48% off MSRP and $10,000 off a new vehicle. They explain how allocation fear and aged inventory push incentives, then share how shoppers can use CarEdge/AutoTrader metrics and dealer transparency to find leverage.

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Technical Too Afraid to Ask
Term

days supply of inventory

"days supply of inventory broken down by manufacturer, the higher this number, the more negotiable, [137.2s] the more desperate a dealer is."

It’s a way to measure how many days of cars a dealership has on hand. If that number is high, it means they’re not selling as fast, so they may need to lower prices or offer deals to move cars.

Brand

Dodge

"Chrysler, Ram, Jeep, and Dodge customers are revolting. They're not purchasing those vehicles."

Dodge is a car brand. The hosts are using inventory data to argue that Dodge has too many cars available compared to what people are buying, so pricing pressure follows.

Brand

Jeep

"Chrysler, Ram, Jeep, and Dodge customers are revolting. They're not purchasing those vehicles."

Jeep is a car brand known for SUVs. Here, the hosts are saying Jeep has a lot of inventory relative to sales, which usually leads to more discounts or incentives.

Brand

Ram

"Chrysler, Ram, Jeep, and Dodge customers are revolting. They're not purchasing those vehicles."

Ram is a brand known especially for trucks. In this discussion, Ram is one of the brands with more cars sitting than buyers want, so deals may be needed to move them.

Brand

Chrysler

"what are the four brands that are the highest day supply of inventory? It's in the name of today's show. Chrysler, Ram, Jeep, and Dodge customers are revolting."

Chrysler is a car brand. Here, the hosts are saying Chrysler (along with a few related brands) has a lot of cars sitting around instead of selling quickly.

Company

Stellantis

"The highest day supply in the auto industry is for those four Stellantis products."

Stellantis is the company that owns multiple car brands. The hosts are saying the inventory problem is showing up across several of Stellantis’s brands at once.

Term

incentivize

"We'll have to incentivize it. Hopefully, we'll be able to move them in a year or two."

To “incentivize” in car sales means to offer extra deals to get people to buy. If cars aren’t selling, manufacturers or dealers often add discounts or special financing to make them more attractive.

Term

MSRP

"If you're a car shopper out there and you're looking for just getting the biggest discount off of MSRP, is that MSRP fair is a different question?"

MSRP is the price number on the car’s sticker that the manufacturer recommends. Dealers often sell for less than that using discounts or incentives. The whole point here is how far below the sticker price the deal can go.

Car

Dodge Challenger

"We had a Dodge recently at Jim Glover. Remember that? It sold after final pay, a 2025 new car, and final pay to be clear is the manufacturer throwing in the towel... The manufacturer said, we are giving up on selling this Dodge Challenger."

The Dodge Challenger is a popular American muscle car. Here, the host is talking about a Challenger that was discounted heavily, showing that dealers are trying hard to sell cars. It’s an example of how low prices can get when demand is weak.

Concept

final pay

"It sold after final pay, a 2025 new car, and final pay to be clear is the manufacturer throwing in the towel, giving up."

“Final pay” is the last push from the car maker to get a dealer to sell a car that isn’t moving. The host is saying it’s like the manufacturer is finally stepping in with incentives because regular sales aren’t working. That’s why the price can drop a lot.

Car

Jeep Grand Cherokee

"I mean, that is just so indicative of the customer revolt that has happened from this brand. How many people woke up and said, okay, I want to get a new Jeep Grand Cherokee, but unfortunately, it's $60,000."

The Jeep Grand Cherokee is a popular Jeep SUV. The host is using it as an example of a car people want, but think it costs too much. Their point is that buyers are reacting by expecting lower prices.

Concept

customer revolt

"I mean, that is just so indicative of the customer revolt that has happened from this brand. How many people woke up and said, okay, I want to get a new Jeep Grand Cherokee..."

“Customer revolt” is the idea that buyers are pushing back when car prices feel too high. Instead of paying full sticker price, they wait for big discounts. The host argues this pressure is forcing brands to offer more aggressive deals.

Concept

day supply of inventory

"Well, that's what happens when you have twice as much inventory as you need based on your day supply of inventory."

Day supply is basically “how many days of cars we have on the lot” based on how fast people are buying right now. More days usually means the cars aren’t selling as quickly, so discounts may show up.

Concept

allocation

"Well, if you turn down too much allocation, then your factory rep will say to your face, oh, when you need some of those hot products, don't look to me because we're not going to be here to help you."

Allocation is the automaker’s way of deciding how many cars a dealer gets to sell. If the dealer refuses some of the cars they’re offered, the automaker may give them fewer of the popular cars later.

Concept

factory rep

"Well, if you turn down too much allocation, then your factory rep will say to your face, oh, when you need some of those hot products, don't look to me because we're not going to be here to help you."

A factory rep is the automaker’s representative who manages dealership relationships and ordering/allocation decisions. In this discussion, the rep’s influence is framed as a leverage point: dealers fear that refusing certain allocations could reduce help or future access to high-demand models.

Concept

10% plus discounts

"These vehicles haven't been sitting too terribly long yet, but they also are starting to sit and you see significant 10% plus discounts"

This refers to dealer pricing incentives where the selling price is reduced by roughly 10% or more from a reference point (often MSRP or the typical selling price). The segment ties discounts to inventory sitting on lots longer than expected, which can happen when supply outpaces demand.

Term

add-ons

"Yeah, this dealership's doing add-ons, 86% of the time they're adding add-ons. So that's something to be careful with here."

“Add-ons” are extra stuff the dealer adds to the sale, usually for extra cost. They can make the final price higher than the advertised price.

Term

inventory is aged

"33% of their inventories aged. So not only did they need to sell those cars, so they maybe they should stop doing all the add-ons as another suggestion, but 33% of their inventory is aged."

“Aged inventory” is dealer stock that’s been sitting for a long time. Those cars usually need discounts or special deals to sell, because they’re not moving normally.

Company

CDJR

"And again, for Ramdodge, Jeep, and Chrysler, they've found a way to build products at price points that customers will not buy, are not buying."

CDJR is a shorthand for Chrysler, Dodge, Jeep, and Ram. People use it to talk about those related brands together, especially when discussing sales and dealer issues.

Term

Stalantis

"that you would find that those dealers are no longer happy with what's going on at Stalantis and the amount of product that is being forced down their throats."

That’s likely the automaker Stellantis. When people blame “Stellantis” in dealer talks, they mean company decisions that affect what cars dealers have to stock and how sales are managed.

Term

day's supply inventory

"Yeah, let's go back to that chart because that's where everything is rooted. So again, this chart shows you the day's supply inventory broken down by manufacturer."

“Day’s supply” is a way to estimate how long the dealer’s cars would last if sales stay the same. If it’s high, the cars aren’t selling as fast, so prices and deals often get more aggressive.

Term

wholesale to their dealer body

"wholesale to their dealer body, because that's when they make their money. And then they stick their dealers with..."

Dealers don’t usually buy cars from the automaker at retail prices. The automaker sells cars to the dealer network first (wholesale), and then the dealer has to sell them to customers.

Topic

CarEdge concierge deals

"Okay. We provide car buying services back at CarEdge.com. One of our more recent CarEdge concierge deals, Dad, we did it with this dealership, Fred Haas Toyota..."

They’re talking about CarEdge’s concierge service—basically help finding and negotiating around dealer pricing. They show it with a specific dealership and car example.

Brand

Fred Haas Toyota

"One of our more recent CarEdge concierge deals, Dad, we did it with this dealership, Fred Haas Toyota. So again, just pulling up their CarEdge dealer review page here..."

Fred Haas Toyota is just the name of a specific Toyota dealership the hosts used as an example. They’re showing how a car that’s been sitting can end up selling for a lower price than you might expect.

Concept

inventory management

"But importantly, it's inventory management. So if I'm a CDJR dealership and a Toyota dealer, when they have an aged unit and has been sitting on it and they need to get rid of it..."

Inventory management is basically how a car dealer handles the cars they have sitting around. If a car has been on the lot too long, the dealer often has to lower the price to sell it and make room for newer cars.

Term

aged unit

"So if I'm a CDJR dealership and a Toyota dealer, when they have an aged unit and has been sitting on this and they need to get rid of it..."

An “aged unit” is a vehicle that has been sitting unsold on a dealer’s lot for a long time. Dealers often treat aged units differently—typically with larger discounts—because the longer a car sits, the more it ties up money and space.

Term

dealer incentives

"A lot of people understood that you would never pay anywhere near MSRP for a Jeep or a Ram pickup truck because there was always so much in the way of customer incentives and dealer incentives..."

Dealer incentives are extra support from the automaker to help the dealer sell cars. That support often turns into discounts you can get at the dealership.

Term

customer incentives

"A lot of people understood that you would never pay anywhere near MSRP for a Jeep or a Ram pickup truck because there was always so much in the way of customer incentives and dealer incentives..."

Customer incentives are deals from the automaker that lower what you pay—like rebates or special financing. They can make the final price much less than the sticker price.

Car

Hyundai Genesis

"...ays, Volkswagen at 109 days, Mitsubishi 108 days, Genesis 104, Land Rover 103, Mini 99, Mercedes 98, Acura ..."

Genesis is a luxury car brand made by Hyundai. In the podcast, it’s mentioned with a number of days, which usually means how long cars are taking to sell. The point is to compare that timing across different brands.

Concept

buyer's market

"I think that pains me to say because car prices are so high, but I think it's a buyer's market for the foreseeable future for new car shoppers..."

A buyer’s market means there are more cars available than buyers want right now. That often leads to lower prices and more room to negotiate.

Car

Toyota Camry

"be clear here, that includes some Toyotas. For example, a $45,000 Camry. You're not going to get"

The Toyota Camry is a very common, everyday car. Here it’s mentioned to show that even some popular Toyotas usually don’t get huge discounts.

Car

Toyota RAV4

"You're not going to get $7,000 off a Toyota RAV4, 2026 one. You're not. That's just not how the market works today"

The Toyota RAV4 is a popular SUV. The point here is that dealers usually can’t discount it as heavily because lots of people still want it.

Term

market day supply

"it's been sitting on a lot or market day supply. It's a buyer's market. There's a ton of leverage there."

Market day supply is basically “how long it would take to sell what’s sitting on lots.” If it’s high, cars aren’t moving fast, and deals are more likely.

Car

Volkswagen Id Buzz

"... a Toyota dealership. You're in the market for an ID buzz right now, more power too. You have a ton of leve..."

The Volkswagen ID. Buzz is an electric van, meaning it runs on electricity instead of gasoline. The podcast is mentioning it because someone is shopping for one and discussing what it offers, including that it may have more power than other choices. The focus is on the buying decision.

Term

0% interest

"For years, you heard me say when manufacturers offer 0% interest for certain vehicles, it's because there's zero interest in the vehicle."

“0% interest” means you can finance the car without paying extra interest. The host is saying companies use it when the car isn’t selling as well, to pull buyers in.

Term

financing

"But if you can get it and not have to pay any interest when you're financing it, well, that might attract your curiosity"

Financing means borrowing money to buy the car and paying it back over time. The host is saying the interest rate (or lack of it) can make people more willing to shop.

Car

Volkswagen Tiguan

"Here's an example from Billy P 2501. I just bought a Volkswagen Tiguan yesterday at Lindsay Volkswagen in Dallas, Virginia. I got $3,000 off of MSRP and 1.9% financing for 60 months."

The Volkswagen Tiguan is a popular compact SUV. Here, it’s mentioned as an example of a car you can buy with a big discount and a low-interest financing deal.

Concept

leverage

"Everything to the right of the green line. That's where, generally speaking, you have more leverage. Now, it's super nuanced in your neighborhood based on trim level, et cetera, but broad strokes."

“Leverage” here means who has the upper hand in the price negotiation. If the dealer really wants to sell a car, you usually have a better chance of getting a lower price.

Topic

live experiments

"Ask CarEdge. I want to do something really cool here. Usually, when we do live experiments on this channel, we do them on the CarEdge car search, right?"

They’re talking about trying a real-time test on the show—checking listings and pricing live instead of just discussing it in theory.

Brand

AutoTrader

"We're going to not listen to my dad. We're going to go to AutoTrader. We're going to find a car over on AutoTrader and we'll stick with the Volkswagen right now and we'll do a Tiguan."

AutoTrader is a car listing marketplace where shoppers can browse inventory and pricing. In this segment, the hosts use it as an alternative source to test how they find deals compared with their CarEdge search.

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