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                    Dealer viewpoint: How Toyota Is Dealing With Market Changes

Dealer viewpoint: How Toyota Is Dealing With Market Changes

Porsche Club Insider Oct 20, 2025 64 min
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About this episode

Martin Simon, a Toyota dealership general manager and Porsche enthusiast, shares insights on the evolving automotive landscape, particularly how Toyota is navigating market changes. He discusses the challenges of hybrid and electric vehicle integration, the importance of customer education, and the similarities between Toyota and Porsche's approaches to efficiency and performance. The episode also explores the impact of tariffs and market demand fluctuations, as well as the significance of maintaining brand identity amidst collaborations. Listeners will gain a deeper understanding of the current state of the automotive industry from a dealer's perspective.

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Technical Too Afraid to Ask
Company

Pirelli

"Just wanted to say before I introduce everyone is to of course thank our presenting sponsor Pirelli. Pirelli tires have to achieve the highest levels of performance, safety, noiselessness, and grip on the road surface."

Pirelli is a famous company that makes tires for cars. They focus on making tires that help cars perform well and stay safe while driving.

Car

Porsche Boxster

"I had never heard of this one before, 986.2 Boxster. He's having a starter issue and he thought it was getting heat soaked."

The Porsche Boxster is a two-seat convertible sports car that is known for its balanced handling and performance. The '986.2' is a specific version of this model that includes improvements made during its production run.

Car

Porsche 914

"...The 914 said that problem. Exactly."

The Porsche 914 is a sports car that was made by Porsche a long time ago. It's known for its unique look and how well it drives, which makes it a favorite among car fans.

Part

engine compartment fan

"...the Goldmeister said you might want to check, Eric, is check your engine compartment fan. Because those do fail and perhaps the engine compartment temperature is rising to a level..."

The engine compartment fan is a part that helps keep the engine cool. If it stops working, the engine can get too hot, which can cause problems with starting the car.

Car

Civic

"...one of my first cars was a 93 Civic that had a smash windshield and smash..."

The Honda Civic is a small car that many people like because it's reliable and doesn't use much gas. The 1993 version is one of the older models that many car enthusiasts appreciate.

Car

Porsche Carrera Gts

"Whether it was the Carrera GTs, whether it was the 959s, just the 911s in general..."

The Porsche 959 is a very fast car made by Porsche in the 1980s. It was known for its advanced technology and was one of the quickest cars available at that time.

Car

Porsche 911S

"...he Carrera GTs, whether it was the 959s, just the 911s in general, the iconic shape, the body, everythin..."
Car

Porsche 959S

"...hether it was the Carrera GTs, whether it was the 959s, just the 911s in general, the iconic shape, the ..."
Term

turbo

"Should you do turbo, not turbo and all that kind of stuff?"

A turbo is a device that helps an engine produce more power by forcing in more air, which allows it to burn more fuel and go faster.

Concept

car community

"So I think in the car community in general, well, particularly in the Porsche brand, getting into it's really daunting because..."

The car community is a group of people who love cars and talk about them, share tips, and help each other with buying and fixing cars.

Car

Porsche Cayman

"...if I was thinking about getting a Cayman or something, they're like, oh, it's not a 911, right?"

The Porsche Cayman is a sports car made by Porsche. It's known for being fun to drive and is usually less expensive than the more famous Porsche 911.

Term

M96 engine

"...the M96 engines or something, right? You know, for every single characteristic models, they've got these expected problems..."

The M96 engine is a type of engine found in some Porsche cars. It has had some common problems that owners should be aware of, especially as the cars get older.

Term

rotary engine

"...that said, rotaries are fine. But the reason why they've always broken is because one, there's very few moving pieces..."

A rotary engine is a different kind of engine that uses a spinning part instead of the usual pistons. It can be smaller and lighter, but it sometimes has problems if not taken care of well.

Car

Porsche 986

"...if someone's going into a nine eight six or nine and M 96 motor, like I have like a list of things..."

The Porsche 986 is the first version of the Boxster sports car, which is known for being fun to drive and having a unique engine placement. It's a good option for those looking to get into the Porsche brand.

Car

Porsche Panamera

"...ey'll say, I'm looking at a seven thousand dollar Panamera. What could go wrong if I buy it?"

The Porsche Panamera is a fancy car that looks like a sports car but has four doors for more space. It's popular among people who want a fast car that can also be comfortable for passengers.

Concept

LS engine swap

"...he runs a business in Baltimore County where he swaps LS engines in the Porsches. Oh, I know who that is. Tyler, yep."

An LS engine swap means putting a different engine, specifically a GM LS engine, into a car that originally had a different engine. It's a common upgrade that can make the car faster and more powerful.

Company

Chavis Performance Engineering

"Chavis Performance Engineering. So he's a he's a really good guy. He loves cars, but he's got personally cars that have Porsche engines in them."

Chavis Performance Engineering is a business that helps improve car performance, often by changing or upgrading parts like engines.

Car

Mazda Rx7

"Whatever. This RX-7 can't hook up for anything. It's 2600 pounds and 600 horsepower."

The Mazda RX-7 is a lightweight sports car that uses a special type of engine called a rotary engine, making it fun to drive. It's loved by many car fans for how well it handles on the road.

Term

PDK

"That's why they say the same thing is about manuals versus PDKs. But, you know, just lack of distraction."

PDK is a type of automatic transmission used in some Porsche cars that helps change gears quickly and smoothly, making the car faster and more fun to drive.

Car

BMW E36

"...action. One of my favorite cars I ever had was an E36 M3. Oh, very nice."
Car

BMW M3

"...on. One of my favorite cars I ever had was an E36 M3. Oh, very nice."

The BMW M3 is a fast and sporty car that's part of the BMW 3 Series lineup. The E36 model, made in the 1990s, is loved by many for how well it drives and its cool design.

Car

Toyota Tacoma

"he actually just bought a Toyota truck from me, a manual Tacoma. Nice."

The Toyota Tacoma is a type of pickup truck that is known for being tough and good for off-road driving. Many people like it for its reliability and ability to handle rough terrain.

Part

aftermarket suspension

"So it's really just a little bit of spacers, aftermarket suspension, lightweight flywheel."

Aftermarket suspension parts are upgrades that improve how a car handles and rides. They are made by different companies, not the car's original maker.

Part

lightweight flywheel

"So it's really just a little bit of spacers, aftermarket suspension, lightweight flywheel."

A lightweight flywheel is a part that helps the engine spin faster, making the car accelerate better. It's lighter than the standard flywheel.

Company

BBI

"The BBI slave conversion."

BBI is a company that makes parts to make cars, especially Porsches, go faster and handle better.

Part

stiffer clutch

"Just a little bit of a stiffer clutch as well."

A stiffer clutch is a part that helps the car's engine connect to the wheels. It can handle more power but is harder to press down.

Term

800 horsepower

"...that platform modified to 800 horsepower, which you can do. But really, how much can you enjoy that on the street?"

Horsepower is a way to measure how powerful a car's engine is. If a car has 800 horsepower, it means it can go really fast and has a lot of power compared to regular cars.

Car

Toyota FJ Cruiser

"...my dad's got a 07 FJ Cruiser with 300,000 miles on it. That's a great brand to be tied to."

The Toyota FJ Cruiser is a type of SUV that looks a bit like older Toyota models. It's built for driving off-road and is popular for its unique style and durability.

Company

Auto Atlanta

"Either way, Auto Atlanta has you covered. They've been taking care of Porsche since 1978."

Auto Atlanta is a business that helps people find parts for Porsche cars. They have been around since 1978 and can give advice on fixing or restoring these cars.

Concept

bankruptcy

"Yeah, Porsche was on the verge of bankruptcy in the 90s. They were selling the all-time low amount of cars, nothing like today."

Bankruptcy means that a company can't pay back the money it owes. This can happen to car companies when they sell fewer cars and lose money.

Company

Porsche AG

"when Wendland Wiedeking, the CEO from Porsche AG, took over, he enlisted retired Toyota engineers."

Porsche AG is the official name of the company that makes Porsche cars. They are famous for their high-performance sports cars.

Concept

just-in-time parts

"And they instituted the just-in-time parts. In fact, what I've read is they actually came in and cut the racking in half."

Just-in-time parts means getting the car parts delivered right when they are needed, instead of keeping a lot of them in storage. This helps companies save money and use space better.

Car

Toyota Ae86

"...ght now, how was it received by the customer when AE86, or what did they call them when they first came ..."

The Toyota Corolla is a very popular car that many people buy because it's dependable and saves on gas. The AE86 version, made in the 1980s, is famous among car fans for being fun to drive.

Car

Toyota Supra

"... GR86. GR86, I thought you were talking about the Supra. And then also the Supra."

The Toyota Supra is a high-performance sports car that's famous for being fast and fun to drive. It has a strong following because people love how it looks and performs on the road.

Car

Scion Frs

"...e it was a new car, right? So whether you had the FRS, the Toyota version, the Scion version."

The Scion FR-S is a small sports car that's fun to drive and very light. It's popular because it handles well and is great for people who love driving.

Car

Toyota RAV4

"We have McCons, Cayens. Oh, you're gonna have Rav4, you have Highlander, you have the bigger one."

The Toyota RAV4 is a popular SUV that's great for families because it has a lot of space and is very reliable. People like it for its ability to handle different types of driving, whether in the city or on trips.

Car

Toyota Grand Highlander

"What's the bigger one, I can't remember? The Grand Highlander and then also Sequoia. Yeah, so you have all thes..."

The Toyota Grand Highlander is a bigger SUV than the regular Highlander, giving more room for families and their stuff. It's known for being safe and having lots of modern features.

Car

Ford F150S

"Yeah, fantastic car. In the world, you know, they overtook the F-150s. You remember those Mercos, F-150s?"

The Ford F-150 is a very popular truck that people use for work and everyday driving. It's known for being tough and able to carry heavy loads or tow trailers.

Car

Tesla My Model

"...it's not something that I ever kind of built into my model. Yeah, but I also don't,"

The Tesla Model Y is an electric SUV that doesn't use gas, making it better for the environment. It's popular because it has a lot of space and cool technology inside.

Car

Subaru Solterra

"a little smaller than a RAV4, but they have the Solterra, which is the same exact car, right?"

The Subaru Solterra is an electric SUV that doesn't use gas and is good for the environment. It's designed to be practical for people who like outdoor activities.

Car

Toyota MR2

"But how about this? Toyota and Porsche get a new MR2 and 914. That would be super cool."

The Toyota MR2 is a small sports car that has its engine in the middle, which helps it handle really well. People like it for being fun to drive and its cool look.

Car

Porsche Macan

"...the same question, but in a different way. So the Macan ice version is obviously the best-selling Porsche..."

The Porsche Macan is a smaller luxury SUV that drives like a sports car. It's popular because it combines a nice interior with a fun driving experience.

Car

Toyota Prius

"...esting proposition because when people think of a Prius, right, in their minds, it might as well be an EV"

The Toyota Prius is a car that uses both gas and electricity to help save on fuel and be better for the environment. It's known for being very efficient and is often seen as a smart choice for eco-conscious drivers.

Car

Chevrolet Trax

"...t? And then all of the smaller SUVs then came the Trax. Trax, yeah."

The Chevrolet Trax is a small SUV that's easy to drive around the city. It's a good choice for people who want a vehicle that can carry some stuff but isn't too big.

Car

Toyota Camry

"that wanted to get into... She had a Camry sedan, got into a new Camry sedan. I didn't reali..."

The Toyota Camry is a comfortable car that's great for families and everyday driving. It's known for lasting a long time and being easy to drive.

Car

Land Rover Range Rover

"...s a good option because prior to that, I had this Range Rover Sport and I had it for a few years and I was like..."

The Land Rover Range Rover is a fancy SUV that can handle rough terrain while also being very comfortable inside. People like it for its combination of luxury and ability to go off-road.

Car

Porsche Cayenne

"...nterior, but this has to do with the new electric cayenne. So now it's in the LA being tested."

The Porsche Cayenne is a high-end SUV that drives like a sports car. It's popular because it offers both luxury and performance in a larger vehicle.

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