Dealers CAN'T Sell Cars RIGHT NOW | Episode 1066

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It's noon here in Ventner City, New Jersey, and our nation's capital, Washington, D.C.

And this is Car Edge Live for Thursday, May 7th.

With your hosts, me, Ray, here in my living room in Ventner City and Zach hanging out once again

with a life ring behind them.

God knows what's going on in D.C. today.

How are you today, handsome?

Doing fantastic, grateful to be here with you on this May 7th.

Dad, today's show is brought to you by caredge.com.

Again, a friendly reminder for the past six years.

It's incredible, y'all, how humbled we are for six years.

Me and my dad and our incredible team have been providing car buying services, education,

resources, the whole nine yards back at caredge.com.

Please do us a favor, check out the website, try the car search, and have some fun.

Now, Dad, they were going to be talking about dealers who can't sell cars right now.

And we have a very special guest joining us for part of that conversation.

And honest to goodness, real life, breathing dealer who can't sell some of his cars right now.

Jared, how are you, my friend?

I'm doing good.

And I wanted to start with a smile because the thumbnail, you got me not smiling.

I was like, man, it's not that bad.

It's all going to be okay.

So let's start here, Jared, and Pops.

First things first, we had a mixed bag when it came to sales in the auto industry for the

month of April.

I'm going to pull up the headline from automotive news.

April US sales, hybrid store, imports lose ground.

And there are a few other takeaways.

Now, Jared, the brand that we're going to talk about today, one of your stores is a

Chrysler Dodge Jeep and Ram store.

And there was actually some good news for CDJR at the corporate level.

They actually had a profit in the first quarter on strong sales of Jeep and Ram models.

Now, before today's show, I asked you to share a few vehicles with me and my dad that just

aren't quite selling on your lot over at JimGloverDodge.com, and you sent over three.

And these three I want to start with, Enviard, these are some vehicles that I ran them on

the car edge side.

They've been sitting on your lot for well over a year, some of them.

What's going on with this 2025 Dodge Charger?

Explain to us in our community, this is an example of a car you just have not been able

to sell.

What's going on?

Yeah, so the Charger Daytona, this was kind of the first EV that Stellantis brought to

market.

And coming out of the gates, we had some traction with it and did fairly well with them.

I mean, throughout the year, we probably sold 15 or 20 of them, more in Oklahoma.

So EV is not a huge thing here in Oklahoma.

And leasing is also not very widely accepted here.

So where a lot of the incentives stacked on these cars for the majority of the year was

in the lease space, not a lot of actual cash rebate just to overall discount for the car.

And on May 1st, they did what they call final pay.

So they final paid the remaining Charger Daytonas, finally gave us a really significant stack

of incentives to help us move these cars.

And I emailed you over, I was just able to do all the math because the final pay finally

posted last night.

But this particular car, I'd have to look at my notes for my email, but I want to say

this car gets back down to like 34 something, like 27,000 off MSRP.

And my website hasn't even updated yet because I did this about an hour ago.

Yeah, the email you sent me, Jared, is that the actual out the door price on this vehicle

that we're looking at on the screen is $34,986.

So your website's going to update to reflect that.

I mean, that is like, we've been going for months now saying there's all these unsold

2025 vehicles, when are they finally going to sell?

You're going to have to, you and my dad are going to have to explain what final pay means

to me and the rest of our community.

But tomorrow morning, this thing's going to be listed about at $53,835.

It's going to be listed at $34,986.

Dad, I don't know, man.

You and I have been talking about this.

We've been waiting for that exact moment.

Oh, absolutely.

I mean, that's what the unfortunate reality is.

And Jared, I think, can verify this, is that's what's going to take the soul of the car.

It's just that simple.

It's not where he would have liked it to have been, but legitimately, that's probably the

number, $27,000 off of MSRP, that is going to allow him to finally move that vehicle.

And final pay means that Stellantis isn't coming up with any more marketing dollars

to Jared and his team to move that car moving forward.

That's it.

There's no more money coming from Stellantis to help them sell that vehicle.

Would that be correct, Jared?

That'd be correct.

And I think the focus from the national level for the EVs was the Leafs,

because there was lease deals on the Daytonas, on the Wagoneer Ss.

We sold our last Wagoneer Ss over the weekend, but there was lease incentives that allowed

you to lease these cars for $299, $349.

They were fantastic deals because a lot of the cash that they just put on the hood as final pay

was present on the lease side.

But again, in Oklahoma, it's a little bit more difficult to advertise a lease.

And a lot of people just, we drive a lot.

Like in the state of Oklahoma, average commute, stuff spread out, and you can drive for 45

minutes and travel 50 miles.

And in a lot of the markets, probably where you guys are at, that's not the case.

So people just drive more.

So the lease doesn't always work for people unless it's a second car, third car,

where they're just not going to put a bunch of miles on.

But I think this is, I mean, keep us honest here, this is indicative of what can happen

when there are new models that are brought to market that don't necessarily sell great.

You mentioned you sold your final Wagoneer S, which was another example of an electric

powertrain, bit of a high price point for a brand that had previously been more of a

detainable price point.

So like new models, and then also obviously oversupply.

Like there's just in certain regions of the United States, particularly where you are

in Tulsa, yeah, there were great lease incentives, but people don't lease to your point.

So these are two of the dynamics that I think for car shoppers out there are critically

important.

At the end of the day, it's supply and demand, and there's too much supply.

Well, and obviously in the macro view of it, sorry to interrupt, but the stance of the

federal government moving away from the tax incentive, that was a huge kind of hit to all

the EVs that were currently on the ground.

And Stellantis did make, in their final pay, there's actually a specific $7,500 incentive

to try to make the dealer whole for that going away.

So they at least, I believe, did their part in helping us move these cars now.

It would have been awesome to have something more to work with earlier in the year.

Can I ask a silly question?

We know that Stellantis on a corporate level have a good first quarter.

I mean, they were profitable, which is, hey, that's a great thing to be when you haven't

been for a while.

Has that same profitability been seen on the dealer level as well?

Because just because a manufacturer suddenly becomes profitable doesn't mean their dealer

body has.

Ray, I'd say not yet.

I don't have, I mean, I don't have statistics to back that up to know the overall dealer body.

You know, our store, we've got a wonderful service department and we do pretty well on

the used car market.

So we have fared okay.

Our new car volume is still down, but we've also been really taxful with our orders.

So we've been focused on our day supply and what we're carrying and almost like laser

targeting, trying to get down to a specific target.

And I can kind of explain how we do it because I'm really proud of my GM for the impact that

we've had in the last six months, just getting things back online.

But overall profitability, are we where we once were?

I'd say definitely not because we're still, our new car volume is going into the pandemic.

We were 185, 175 new cars a month fairly consistently.

And then now we're, our store, we're number two in Oklahoma.

We're number one in the Tulsa market, but it used to take 150 plus to be number one in Tulsa.

And today it's, I think last month with 87.

So it's just, it's a different mentality, I guess, but it's starting to show signs of

moving back in the right direction.

The Ram brand's doing great.

Um, so it's starting to turn.

Well, that's a good thing to hear.

And, and obviously with corporate being profitable, it allows them to throw more

marketing dollars your way.

I would assume so that ultimately their dealer bodies can become whole and more profitable again.

I would hope.

I think that's the plan.

That's, that's the hope.

That's the goal.

You know, I think I kind of shared it.

And I, I'm a little bit more open about this than maybe I should be, but

I shared in one of my YouTube videos a couple weeks ago that, you know, it, it's no surprise

that Stellantis got a little over their skis from a price standpoint.

And we saw it happening back in 2022 through 2023.

And we started comparing, you know, MSRPs to, to key models and specifically the Grand Cherokee.

And unfortunately they were looking at transaction prices, which included,

you know, incentives and dealer discounts and not at the MSRP level.

And the, the insight that I shared, it's like, guys, you got to realize that at the very top of a

customer's research and buying, when, when they're looking for what they want to buy,

they may be comparing a Grand Cherokee to something else in the same segment.

And they fall out of the funnel for Jeep at the MSRP level because the MSRPs were too high.

They didn't know they could get 10,000 off, right?

And I think what, what they've done, and I shared quite a bit of this on, on that video,

but as they went into 2026, we saw massive MSRP reductions in Wrangler, Gladiator,

the Grand Cherokee kind of got repackaged and recontented.

Grand Wagoneer got repackaged and recontented. So they, they were, were bringing more standard

content down and trying to get MSRPs back down to where they need to be in their respective

segments. And as a dealer, I'm optimistic that I think that move, as soon as consumers realize

and those high funnel consumers are working their way down into the buying market, you know,

say they research for 90 days, I think over the course of the summer, hopefully the Jeep brand

feels some needed tailwinds because things are priced where they need to be again.

I think you're, I think you're onto something there. And I want to just show you one more

example of the unfortunate reality that you are kind of stuck with right now. And that is

another example of a Dodge Charger, which is another vehicle that you've been sitting on

for quite a while, Jared. And this is, you know, where you've been is a vehicle like this. I think

when I looked on the car edge data, we had it at over a year, it's been sitting on the Jim Glover

lot. This price is going to get updated tomorrow. And you sent in your email to me in preparation

for today's show, you said that the Auntador price is going to end up in $45,000, which is almost

$35,000 off of a nearly $80,000 MSRP. If this doesn't clearly depict the, I don't know,

errors in prior ways of the manufacturer, I don't know what else does cars, new cars should not

be selling at almost 50% off. You know, that's just no one wins. Everyone's confused. I'm sure

you were confused, you know, when you were trying to sell an $80,000 Dodge, for example. So it is

interesting, like this is kind of what's been in the past. And obviously now into the future,

Jeep and other manufacturers having to reduce their MSRP. What are your thoughts on this particular

one? They're sitting here $35,000 off. It's crazy, Jared. It's crazy. I'm thankful that we're going

to be able to do it because at the end of the day, you know, we've, we need, we need that car

to find a home. And I think there's not a lot of scat packs left. And so, you know, anybody that

is looking for a Daytona scat pack, we've got probably one of the, one of the last remaining

for you. And it's going to be a great deal for somebody. I think where we missed just in Oklahoma

in general was the lease was the play. You know, that's, it's an $80,000 car, but like I said,

there was lease payments that were $400 a month, $450 a month. That's a really good deal for,

for the, for the, the customer that is open and willing to lease. Just unfortunately in Oklahoma,

it was, we would put the lease together and it just, it wasn't very well,

well taken or well received in Oklahoma just because a lot of people don't lease.

Do you see Stellantis with the changing some of their MSRP's moving downward in an effort to

bring the vehicles closer to what the average transaction prices really are,

as opposed to pricing them so high and, and then allowing between factory incentives and

dealer incentives, allowing the dealer to discount them as much as they had in the past. I mean,

at least this way it seems as if it might be more appealing to more people because it seems

more reasonably priced to start with. I do. I think what we're going to see is

MSRP's are lower and that's already happened. You know, I'm going to be curious to see like,

you sent the article over of, of average transaction prices. I don't know if we want to

dive into that yet, but kind of what we're talking about. I think they've already swung

that direction with the 2026s. And then only time will tell if the incentives follow, you know,

what the real plan is. If are we going to, you know, have lower MSRP's with smaller discounts

or, you know, what's really the long-term play? I think the biggest, the biggest swing in the

wrong direction for Stellantis is they stepped away from our most affordable models. And, and

as dealers, it's something that we really have really have been wanting back and needing back.

And, and Compass is close. You know, Compass, Compass is close. The, the most of our cars land

around $31,000 because they buy that with dealer destination fee and we order latitude just because

that's good content. And then they incentivize them. So it actually, for an inter-level car,

you know, if you're looking at another manufacturer that's got a $26,000, $27,000 car with no rebates,

well, a lot of people have some negative equity or they've got a trade that they need to get out

of power from under and, you know, the $31,000 Compass with a $2,000 or $3,000 rebate actually

puts them in a better situation. So I think it's, it's with that car, I'm a proponent to say, hey,

let's decontent it a little bit and give us a front-wheel drive instead of a four-wheel drive

and get a sub 30,000 as a actual with dealer destination fee MSRP. And I think that would

help that car quite a bit. But if you think of some of the other models that we lost since the

pandemic, we had renegades, we had journeys, we had, we had Dodge Grand Caravans. And yes,

they were longer in the tooth, but they were affordable. And there was a, there was a spot

in the industry for an affordable minivan. I mean, we as dealers, I think we'd love to have that car

back. Yeah, we, we track some of the casualties since 2015. The Dodge Dart's gone, the Chrysler

200's gone, the Dodge of Ender, Jeep Patriot, the Fiat 500 hatch. You know, you really are looking

at that, that compass that you mentioned, which if I may, this is going to be probably one of the

craziest things that's ever come out of my mouth. If you're in the market right now for a brand new

Toyota RAV4, and you can't find one for two to three months because there's no supply and dealers

are charging addendums and markups, the Jeep Compass nationwide has a 120 days supply. I mean,

I, you keep me honest here, Joe, but I think getting Jeep dealer yourself included, if someone

called up and actually expressed interest in a compass, like there's a deal to your point,

there's even rebates to be had there. So it's crazy to think of cross shop at a Toyota or the

Jeep. Don't get me wrong. Well, I, so I'll rebut you a little bit on this, and I'm sure up there,

I'm going to get hated in the comments for this, but the compass is actually in a bit different

segment. So, though, but if, but the, the entrant that we just got is the new Cherokee Hybrid.

And, you know, we are as, you know, I'm talking about me personally, we've kind of walked into

that car to see, Hey, let's see how it goes first. Man, I went and drove it. I'm really,

really happy with that car. And I think it's going to be a great point in the segment. But as,

as the brand Jeep really needs to help explain where they positioned it, because they didn't

position the Cherokee to go head to head with the Chevrolet Equinox. They positioned it to go

head to head with the RAV4 and the CRV, which is a pretty bold, but product to product, I think,

I think it's going to be great for us and something that we can lean into. And I'm actually,

I've considered trying to find a RAV4 and find a CRV myself to have here for, for not only myself

to form an opinion, but for our staff to train with all three cars and see, okay, really where

does the Cherokee stack up from quality and drivability and is a quieter, you know, so on

and so forth to where we've got some experience with all three. I drive my bus in a busy city.

That's why road safety is so important to me. I know that I must slow down and be extra careful

when I make a wide turn. Buses need more room than cars. Everyone can help keep our road safe.

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driving ahead. Let's all plan to share the road safely. Learn how at www.sharetheroadsafe.gov.

For sure. I don't want to give you a marketing idea, but if you can make that happen,

invite your customers to come in and drive wall three and then give them the reason why they

should be buying the Jeep. Hey, they get it. Yeah, I think that I just again want to reiterate

because from a fundamental supply and demand right now, Jeep has dug themselves into a hole.

I mean, we, the Stalantis brand has dug themselves into a hole to a degree with those price increases

like we've talked about. They're trying to come back. They have slashed MSRP's to your point, Jared.

They actually have you, you as a dealer and many others have so much available inventory right now.

We had a Toyota dealer on the show recently, Jared. He was talking about if you want to test

drive a 2026 Toyota RAV4, you can't go to Hertz or something. See if they have one, you know,

like you just can't. And so it is a very different sale process and dynamic right now and both from

like a perceived deal perspective, like it's a very different game. So it is worth, people should

hear this message and should understand it's an option. Yeah, absolutely. Do you feel as if

during the massive increase in prices at Stalantis over the last few years,

during the last tenure, the Traveris tenure, do you feel that they, to a large degree, abandoned

their customers who were loyal customers to their products because they raised their prices so much

and now they're trying to backtrack on prices to reintegrate those customers again, to invite them

back to almost shameably saying, hey, we made a mistake and we really didn't mean to leave you

behind. As a dealer, were you feeling that as you were watching those MSRP skyrocket?

I think we felt it was definitely the wrong player, wrong direction and we were communicating it

as vividly as we could. But you know, it's because we're a GM dealer as well and I saw how

Chevrolet handled it and I handled it a little differently through the pandemic. I mean, that

was the first time for all of us. Sure. That was weird. And like our dealer group, we chose to

stay at MSRP and we timed it right. So we built a Jeep building right in the middle of the pandemic.

So we built our building in 2020, which if you know how the Jeep standalone stores, how they

work, when you build the store, you get additional allocation and it's guaranteed allocation. So

when we went into the pandemic, when everybody else was running out of Jeeps, we had rows of them.

So we went through the pandemic in a really good situation and out of the other side of it is when

volume started hurting when MSRP started coming up. So do I think they walked away from their customer

base a little bit? But I think they have realized now and you know, Tavares isn't in the picture

anymore. I think the moves they're making, they're trying to figure out how to get their market share

back. And instead of just, what's the right way to say this? Instead of just ripping the band-aid off,

I think they're trying to figure out where that level is going to be and exactly where they need to

be. And then they've got to get back into certain segments. You know, we walked away when Cherokee

got discontinued at the end of 2023, we walked away from the biggest segment in the country

and didn't have a vehicle position there at all. And so we're happy to have Cherokee back.

We've just got to make sure we market it the right way. Like it is a hybrid, which is a good

thing. You don't have to plug it in. You don't have to charge it. It's got a gas engine. I mean,

it's an accepted technology that people have been buying from Toyota for a long time now.

But I think because of everything that went in with EV and then plug-in hybrid,

there just can have to be a better understanding like, hey, you don't have to plug this thing in.

And their marketing hopefully can do a good job to get that point across.

And if I may, there's some macro data here that backs up some of the trends that you're

acknowledging here. April sales, look at this. We had at Hyundai, April sales of the Hyundai

Sonata Hybrid rose 171%. The Elantra Hybrid jumped 55%. The Santa Fe Hybrid set an April retail

record. It was up 3%. Kia had their hybrid sales up 97%. Here every year for the month,

the Sportage Hybrid was up 112%. Serento Hybrid up 34%. This is textbook data that

demonstrates that. And I just want to make a comment here, Jared and Pops. It's not just

Jeep. We're spending a lot of time talking about Jeep right now and Stellantis. But here you go.

Kia drops EV6 pricing for 2026 by as much as nearly $5,900. So a lot of automakers found

themselves going way up on MSRP's and then especially with the EV power trim and the

government stopped subsidizing it, lost customers. And it seems like everyone is pushing back towards

hybrids. Obviously Kia Hyundai there with their sales for hybrids up significantly. The other

data said Honda's hybrid sales as a proportion of total sales in Toyota, hybrid sales as a

proportion of total sales were way up. If Jeep's going to make their dealers happy again, I feel

like they have to go in this direction. And potentially there are other brands as well.

Yeah. And I really hope to just entrance in the segments that we're not in.

Gladiator is in the small truck or the mid-sized truck segment. But it's a unique

entrance, right? Gladiator is still a Jeep. It's a Jeep with a bed. And I think it's perfect for

some people, but there's rumor and I think it's confirmed that the Dakota is coming back at some

point. We haven't seen it yet. We don't know what price it's going to be or what powertrain it's

going to have. But I think that's going to give us a play in that segment to go against the GMC

Canyon in Colorado and the Ford Ranger and even the Tacoma. Tacoma probably aligns a little better

with Gladiator because of just overlanding in the off-road space. But the Dakota will definitely

help us and then hopefully coming down the pipe is some form of entrant back into the $20,000

to $25,000 MSRP space. That'd be a huge win for Stellantis dealers if that happens.

Now, Pops, we know Jared's got a store to run, but I'll leave it to you, Dad. You got a final

question for our esteemed guest here. And I should mention, there it is on YouTube now

and the Jim Glover team. They're on YouTube. They're making content there. They're doing

all the things that we love to see. So I encourage everyone to search YouTube, find them on there.

Obviously, check out their website as well. We have a link down in the description of today's

show too. But Pops, I'll leave the final question to you.

I actually don't have a final question for Jared. I have a simple mind and I went through

my simple questions. And I think what I could take away from this is that Jared,

from a retail perspective, understands his customer and understands his customer's needs

and has tried his best to convey that to the manufacturers that he represents.

And I know from experience that oftentimes the conversations from the dealer's side of

things to the manufacturers, it's like talking into a vacuum. They're pretending to listen,

but they don't really want to acknowledge it. And I think with the change in management at

Stalantis, there's a certain level of acknowledgement now that there were mistakes made and they're

trying to do something positive about it. So it's not a question. You can comment on all

you want, Jared. I would appreciate it. No, I agree. I think you're hitting the nail on the head

because every manufacturer has a dealer council and I actually sit on the regional dealer council

for this region of the United States. And so we have access and we have meetings and we talk about

things and we have suggestions and then that rolls up to a national dealer council with Detroit.

We were all saying the same thing. So the dealers were in alignment of what needed to happen. And

I think it just took longer for them to make the decision to say, hey, you know what, this is the

direction we need to head. The new leadership, I think, is making the right decisions. Just

unfortunately, it's like turning the Titanic. So you've got to turn a big ship and it's just

going to take some time. Dealers still need to right size their inventory. I was actually looking,

I'm super proud of my team because in April, we turned 38% of our ground stock, which points back

to about an 80 day supply. That's still not fantastic, but in the world of Stellantis,

it is fantastic. I think nationally was about a 25% turn last month. So we're getting close.

I've still got some models that we're not perfect on. And then we support our service department.

So we run a fleet of 30 to 40 courtesy vehicles, so service owners every month. So we're always

going to be a little inflated just because I've got to support the customers and service as well.

Friendly reminder, y'all, Jared, his team, they're over at Glover Auto Family. He's out there posting

all sorts of information here on YouTube. So learn more from him and his team back at their

YouTube channel, Glover Auto Family. And Jared, I'm going to have to, I'll text you later this week.

I'm so curious when this updates and it's got, you know, not 53, but what'd we say 35? And when

this one over here updates and it doesn't say 71, instead it says, what's that again? I'm saying

45, 45. You will have to tell us how long after, you know, because again, it's going to update on

your website tomorrow. I'm curious how many hours it lasts at that price because you know all the

car listing websites, they do price drops. I mean, emails are going to go out to people that,

yeah, like an email is going to go out to someone who's been like watching your car and it's going

to say $22,000 price drop. Like if that doesn't sell it, man, if it's still sitting there in a

week, we got to have you back on to talk about like, what the heck will sell. So thank you for

the insight. Thanks for sharing what's going on in your neck of the woods. And yeah, thank you so

much for your time. Yeah, thanks, guys. Yeah, Jared, always good to see you, my friend. Yep.

That's crazy, man. Yeah, yeah. You know, but he hit, he was, you know, every market in every

region is different. Yeah, the big push was for EVs was leasing. Well,

but leasing doesn't necessarily work in every area and it doesn't work in Oklahoma.

Everything is regionalized. Everything we talked about on the show is regionalized. I mean,

one of the things I'm most proud of, where do we have it all? I'll find it here so we can all

look at it together. We do the fastest and slowest selling cars back on CarEdge.com. I think it's

under research. Where is it? Inventory report? Yeah. If you don't know, nobody knows.

This took me a second. Research and then you click on inventory report. This page is national by

default. You can also come in here and you can find Oklahoma. So here's what's going on in the

state of Oklahoma. Here are the fastest selling cars in Oklahoma. You know, and here's our methodology

down below on the page. So, you know, you could also look at the best selling or the slowest

selling. And so, and there you go. What are we looking at? Dodge Charger. One of the slowest

selling cars in the state of Oklahoma. Can't be surprised, y'all, when we're still looking at

leftover 2025 Dodge Chargers, which again, are going to end up ultimately selling at

almost half of their original MSRP. So everything's regionalized. I'm very proud of the tools we've

built to try and surface trends regionally. But dad, you and I have been like with a megaphone,

unsold cars, unsold cars. To get the validation today that I mean, we're going to see 40 plus

percent off of MSRP to sell unsold cars. I mean, it seems like May 7th was the day where it finally

flipped for some brands. It is as my area vice president when I worked in the Scottsdale for

Penske used to say, the customer hasn't bought it yet because you haven't lowered the price enough

yet. And I see this question that's come through here. How long has that SCAP hack been listed for?

We have been tracking it for 489 days. There you go. So yeah. Now, let's come here to the chat.

We had a really kind contribution come through earlier in the show from Krishna. Thank you,

Krishna. Thanks. Ioniq 9, Palisade Hybrid All Wheel Drive Limited. What is the better deal?

At this time, I see both 200 plus days of inventory in Texas area. Any suggestions? Great work.

Car edge team. I don't think the Ioniq 9 is selling well at all because of its price

point. So I'm thinking the Ioniq 9 is probably the one you're going to be able to get a bigger

discount from the dealer on more incentives, et cetera. What do you think that?

Well, we know the new redesigned Palisade is selling well. We know it's popular.

So we know that it's going to be harder to get your hands on a good deal on a Palisade

hybrid than on an Ioniq 9. When we were at the Hyundai dealer a couple of weeks ago,

we were shocked at what the prices are. You should not have to spend that kind of money for a Hyundai.

Let's actually take a quick peek at the Hyundai Ioniq 9 because it is kind of jaw-dropping

how expensive they've become. So let's come here, Hyundai, and we'll do Ioniq 9.

I mean, actually, you know what, Dad? Yeah, I'm definitely, I mean, we're in my neck of the

woods in the Maryland area, but look at that. The advertised price, $10,735 off of MSRP. And

this is an A-rated dealer. Meaning, if I were to click through on this really quickly,

they're one of the good guys. If I check here, what is it? The price they quote online is pretty

much the exact, or the price you're going to get when you go into the dealership is pretty much

exactly what you see online. So I mean, these guys are advertising almost $11,000 off,

but I think that the reason they're advertising $10,000 plus dollars off is because the MSRP is

too high. We just had this conversation, we'd share it. Yes. Yeah, you don't expect to be looking

at a nearly $70,000 Hyundai when you go to a Hyundai dealership. It's a Hyundai, damn it.

Okay. And so you just don't expect to see a $70,000 Hyundai. And so to suggest that there would

be some sticker shock associated with that would be an understate. Definitely some negotiability,

that's for sure. Oh, absolutely. And the Palisades, I don't think if you were to pull those up,

you're not going to see as large a discount on those. And so I think if the idea is a

larger discount, then you're going to find that on the IONIQ 9. Yeah, I mean, look at these

discounts we're talking, a grant. Yes. Yeah, just different games, different ball games.

Yeah. And they both end up coming down to about the same price.

Yeah, they do. Right away, folks. Again, huge thanks to Jared and the Jim Glover team for

being a part of today's show. Dad, we're back tomorrow with more Car Edge Live. I am so excited

for what we're going to cover tomorrow. It is one of the biggest secrets in the auto industry,

and we have some new data from Consumer Reports that just blows your mind.

$3,000 destination charges, y'all. Tomorrow, my dad might turn it into a tomato. I think he's

so red with frustration and anger. So tune in for that. If you enjoyed today's show,

subscribe to the channel. We really appreciate it. If we can help you out with anything,

Dad, where should folks go? CarHedge.com.

How's your cough? Are you feeling better? I am feeling a bit better. Yeah, I mean,

it's still there, but not to the same degree that it was. I'm working on it, buddy. I go to

the doctor tomorrow, okay? But after the show, not before the show.

We're back tomorrow, y'all. Love you, Dad. Love you too, handsome.

Dealers CAN'T Sell Cars RIGHT NOW | Episode 1066

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