Going Rogue

[SPEAKER_01]: This is episode 448 of wheel bearings.

[SPEAKER_01]: I am Sam Mabuel Samage from telemetry.

[SPEAKER_05]: And I am not your normal guest, slash host.

[SPEAKER_05]: I am Chad Kirster.

[SPEAKER_05]: I talk about EVs.

[SPEAKER_05]: I freelance.

[SPEAKER_05]: I crap post on the internet and I'm really happy to be here tonight.

[SPEAKER_05]: I'm not going to talk about to talk about all sorts of stuff.

[SPEAKER_01]: Yeah, Robbie and Nicole were supposed to join us tonight, both of them ended up their flights today ended up getting all screwed up and so the Robbie is still somewhere in the air.

[SPEAKER_01]: I think right now hopefully landing into Troy soon.

[SPEAKER_05]: He's in.

[SPEAKER_05]: He was zone seven reporting group six or seven on the southwest flight.

[SPEAKER_05]: He's in the back with a bunch of teenagers.

[SPEAKER_05]: That's the latest Robbie report that I have.

[SPEAKER_01]: Well, while we're here, Chad, did you drive anything this week?

[SPEAKER_05]: Um, just my own car, which is very weird because like, every time I come on here, I'm like never in a press car, but um, no, I didn't, um, other than my own car, which I'd like to point out is a 2011 Ford Vista with the worst transmission for it ever made.

[SPEAKER_05]: Oh, you got that wonderful power shift dual clutch there's something else that's called but you'd have to believe that.

[SPEAKER_05]: Um, but I get like 40 miles to the gallon and it sits at the airport.

[SPEAKER_05]: So it does a good job at that.

[SPEAKER_05]: But our guest later today was talking about a much bigger world one of our guest later today that we're going to talk about.

[SPEAKER_05]: Um, it's going to talk about a car that you just bought which is way bigger and haul us way more things and gets about the same MPG.

[SPEAKER_05]: So, you know, it's it's [SPEAKER_01]: Yeah, so we'll get to that in a little bit, but first of all, well, I did drive something.

[SPEAKER_01]: I had amazingly enough, I have manual transmission cars two weeks in a row.

[SPEAKER_01]: Wow.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: So, first up was the, um, uh, Accurate Integra Ace back, uh, which I technology package.

[SPEAKER_01]: So, that's, excuse me, that's what I had.

[SPEAKER_01]: It's good to me.

[SPEAKER_01]: That's what I had last week.

[SPEAKER_01]: Um, [SPEAKER_01]: and the one that I had.

[SPEAKER_01]: So this is, you know, basically the basic integral.

[SPEAKER_01]: They've got two variations.

[SPEAKER_01]: You get the A-Sback and you get the Type S. The A-Sback is essentially a fancier version of a Civic SI.

[SPEAKER_01]: And the Type S is a nicer looking version of the Civic Type R.

[SPEAKER_01]: And actually, recently, one of my neighbors around the corner got an integral type ass.

[SPEAKER_01]: I haven't had a chance to talk to him about it yet, but I've seen him pull out a few times.

[SPEAKER_01]: But even the A-spec, even the A-spec.

[SPEAKER_01]: I really like, I'm a fan of the Civic, you know, the last couple of, especially the last couple of generations of Civic, as you all know, if you've been listening, we owned one for eight years, it was a great car, and we only replaced it because we wanted to buy an EV.

[SPEAKER_01]: But, you know, so this is basically the current generation civic hatchback, so the integrity only comes as a 4-door or 5-door hatchback, and the one that I had had the double apex blue [SPEAKER_01]: boring colors on all actors and then usually one or two cool colors.

[SPEAKER_01]: So they have, you know, there's a bunch of variations of black and gray and white.

[SPEAKER_01]: There's the chairman green bow.

[SPEAKER_01]: Yeah, there's this is white.

[SPEAKER_01]: There's two.

[SPEAKER_01]: There's a silver, silver, the majestic black pearl.

[SPEAKER_01]: And for whatever reason, the actor is apparently favorite color.

[SPEAKER_01]: The urban gray pearl, [SPEAKER_01]: Yeah, yeah, it's just like it disappears, but the the apex the double apex blue is a fantastic color and I like the design changes to the the Integral versus the versus the civic you know, I think I really like driving the current generation civic But I think when they redesigned it when they went from the 10th to the 11th generation they made the design a little boring

[SPEAKER_01]: And the Integra is less boring, you know, it's actually quite nice, you know, they incorporated some of the accurate design language into this thing, you know, it's got a significantly nicer, more upscale interior than the Civic does, and you know, it just makes it a really nice car to drive, and it's a really fantastic car to drive.

[SPEAKER_01]: 200 horsepower 1.5 liter turbo.

[SPEAKER_01]: So again, as I said, same engine it's in the Civic SI.

[SPEAKER_01]: You can get it with a 6-speed automatic or 6-speed manual.

[SPEAKER_01]: And the one I had had the manual transmission, it's a, it's a great transmission.

[SPEAKER_01]: Honda always does great gear boxes.

[SPEAKER_01]: shifts really nice smooth.

[SPEAKER_01]: No, no, no, notchiness to it at all.

[SPEAKER_01]: Easy to get off the line.

[SPEAKER_01]: Nice clutch feel to it.

[SPEAKER_01]: Honda, I think, you know, makes some really good seats.

[SPEAKER_01]: They're not.

[SPEAKER_01]: They don't necessarily have a huge number of adjustments.

[SPEAKER_01]: And this one didn't either.

[SPEAKER_01]: But it seems, at least for my body, they, they always seem to fit my body really well.

[SPEAKER_05]: And I don't need 22 ways of adjustment if the seat just works, right?

[SPEAKER_01]: Yeah, you know [SPEAKER_01]: And then the back seat is roomy enough for two and a half adults, you know, it's not the widest car in the world.

[SPEAKER_01]: So, you know, depending on how broad shoulder you are, how you touch your third adult in half.

[SPEAKER_01]: Yeah, exactly.

[SPEAKER_01]: Or you have a child in the middle seat.

[SPEAKER_01]: Oh, okay.

[SPEAKER_01]: You know, [SPEAKER_01]: What whatever your preference, it's got lots of cargo space, about 26 and a half cubic feet of cargo space, which is great, and because it's a hatchback, if you need to carry bigger stuff, if it was a sedan, you can see this if you get a Civic sedan, it's got a decent size trunk, but the opening is not huge.

[SPEAKER_01]: And, you know, so if I had to choose between a Civic sedan or a Civic hatchback, I would always choose a hatchback.

[SPEAKER_01]: And in the case of the integrity, the only offer does a hatchback, which makes it great.

[SPEAKER_05]: Well, and the counters, and that counters the, you use in the analogy that it's a Civic SI.

[SPEAKER_05]: Civic SI, I believe, is only a sedan.

[SPEAKER_05]: Yes, I think you're right.

[SPEAKER_05]: I'm double checking right now, but I'm pretty sure it's only a sit-in.

[SPEAKER_05]: So unlike the type S and the type R, which are both hatches, like this is the more practical civic outside.

[SPEAKER_01]: Right.

[SPEAKER_01]: So you can fold the back seats down.

[SPEAKER_01]: You've got a huge amount of space back there, you know, to put bigger stuff.

[SPEAKER_01]: So, you know, if you happen to be driving around on Saturday morning and see something cool at a yard sale.

[SPEAKER_01]: and you want to pick it up, pop the hatch, fold those seats down, throw it in there.

[SPEAKER_01]: No problem at all.

[SPEAKER_01]: I really enjoyed driving this.

[SPEAKER_01]: It handles really well.

[SPEAKER_01]: It's just like a civic.

[SPEAKER_01]: Handles really well.

[SPEAKER_01]: It's got a nice blend of right quality, very easy to drive around town.

[SPEAKER_01]: It's not so big that it's a problem to park it.

[SPEAKER_01]: It's very, very practical, but, you know, I think reasonably stylish and just a, you know, really nice interior, the one that I had, the interior of the one that I had, they offer two options for the interior.

[SPEAKER_01]: One is basically black or, you know, [SPEAKER_01]: various shades of black and dark gray with metal trim or metal film trim as they call it on the across the dashboard and the other one is the orchid.

[SPEAKER_01]: which is mostly sort of an off-white on the door panels and on the seats but with some blue inserts on the seats that are really nice touch.

[SPEAKER_01]: I really like that thing.

[SPEAKER_01]: That color combination they introduced that on the ADX last year and they've added it to the Integra and that's actually my favorite thing about the ADX actually.

[SPEAKER_01]: If you're considering buying an ADX, [SPEAKER_01]: Please drive and drive an Integra and buy that instead because you have the same power train in the Integra and the ADX.

[SPEAKER_01]: They're based on the same platform, but the ADX is like 400 pounds, 400 pounds heavier than this.

[SPEAKER_01]: It has less room inside, so it's slower, gets worse fuel economy.

[SPEAKER_01]: But it's just SUV, Sam, but you've got just as much space inside because of the hatchback and the folding receipts and this thing.

[SPEAKER_01]: Just by the Integra.

[SPEAKER_01]: It's a better car.

[SPEAKER_01]: You'll enjoy driving the Integra much more.

[SPEAKER_01]: And you can get the Integra with a manual transmission.

[SPEAKER_01]: You can not get the manual transmission in the ADX.

[SPEAKER_01]: ADX only comes with a CVT.

[SPEAKER_01]: So get the Integra, [SPEAKER_01]: The one that I had came to a grand total of $41,095.

[SPEAKER_01]: The only option on it was the double apex blue paint, which was 600 bucks.

[SPEAKER_01]: You want to take a guess at the destination charge?

[SPEAKER_05]: Oh, I'm kind of cheating because I have the building price open, but 12.95.

[SPEAKER_05]: Yeah, it's 12.95.

[SPEAKER_05]: Well, I was trying to compare the price with the S.I.

[SPEAKER_05]: because I'm trying to lead in behind the scenes.

[SPEAKER_05]: I'm trying to lead into the question I want to ask.

[SPEAKER_05]: Okay.

[SPEAKER_05]: What's your question?

[SPEAKER_05]: Is it worth $8,000 more than the Seneca S.I.?

[SPEAKER_05]: ?

[SPEAKER_05]: Um, Pacific as I base kind of as 31-45 deliveries that've had, you know, your 32-690.

[SPEAKER_05]: So roughly 8 grand 7-8 grand price difference.

[SPEAKER_01]: If all you want is the driving experience, probably not, you know, just get the, get the Civic SI.

[SPEAKER_01]: Although, as I said, you can't get the Civic SI with a hatchback.

[SPEAKER_01]: Right.

[SPEAKER_01]: Yeah, more power.

[SPEAKER_01]: So, you know, but if you want, if you want that same driving experience, but with a little more premium feel to the interior, then get the Integra.

[SPEAKER_05]: Plus it doesn't look as non-core.

[SPEAKER_01]: I really do think that it is more interesting to look at.

[SPEAKER_05]: Yeah, the new Civic, I think, like the last gen, like they did a really smart thing and they got look really interesting.

[SPEAKER_05]: But I think they got a little gun shy about it because now I think the only current Civic that looks interesting is the type of art.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: And that's partially because it's got the wide body on it plus the the big boardies are wing, which I like.

[SPEAKER_05]: But it still doesn't look as wild as [SPEAKER_01]: the previous generations type R. That's true, yeah.

[SPEAKER_01]: But yeah, I like the experience of the Intagra.

[SPEAKER_01]: But driving the Civic SI is not going to be fundamentally different from this.

[SPEAKER_01]: So it's a good option for you.

[SPEAKER_05]: All right, that, you know, I think that you talk a little bit about the type us just as while I know that we're talking with these back here, but Haunted did it now, and I'm sure you covered it that they're sending in the type us and take your type us to Japan.

[SPEAKER_05]: So, [SPEAKER_01]: Yeah, they're going to export them, you know, they build all these here in the US, and they're going to start exporting the, uh, the integrity type us with, uh, left hand drive, which can we adjust five extra horsepower.

[SPEAKER_05]: So, yeah.

[SPEAKER_05]: And a better suspension, so no more competency, I should say.

[SPEAKER_05]: But anyways, and then your other manual, I don't even, that's not what it begins for the next show.

[SPEAKER_01]: Okay, never mind, but I'll, I'll tease it.

[SPEAKER_01]: It's [SPEAKER_05]: Oh, well, that's always the answer.

[SPEAKER_01]: It is 35th anniversary of me on it.

[SPEAKER_05]: I used 72 degrees out today, where I'm at, and I really wondered why I don't have a me on it.

[SPEAKER_01]: I hear it really, it was a perfect day for me on it.

[SPEAKER_05]: Yeah, I used to have an S2000, which I don't know if I've ever talked about in the show, but like you take the top down experience, combined with Honda's best gear shift ever, and Honda makes really good gear shift should just like, oh, it's the best.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: All right.

[SPEAKER_01]: Let's move on to some other stuff.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: Let's start with Nissan.

[SPEAKER_05]: Nissan, let's do that.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: So let's see, as we're recording this, but a little more than a half hour from now.

[SPEAKER_01]: Yep.

[SPEAKER_01]: By the time you hear us hear this, it'll already have passed.

[SPEAKER_05]: You are going to learn that the Nissan X-Tara is coming back.

[SPEAKER_05]: Oh, wait, we already knew that.

[SPEAKER_05]: but we got a teaser image of it and it's said to go on sale late in 2020-28.

[SPEAKER_05]: It's probably a 2020-29 version.

[SPEAKER_05]: Probably.

[SPEAKER_05]: We don't really know much.

[SPEAKER_05]: We just know that it's yellow.

[SPEAKER_05]: The concept that they showed us.

[SPEAKER_05]: The computer generated teaser image that they showed us is yellow.

[SPEAKER_05]: We know it's [SPEAKER_01]: I might have possibly seen one a couple of years ago.

[SPEAKER_05]: It's possible it's Sam on a trip to Japan with Robbie, maybe it was there.

[SPEAKER_01]: No, he was not there.

[SPEAKER_05]: Wow.

[SPEAKER_01]: Probably saw Robbie saw it a different time.

[SPEAKER_05]: Yeah, I think everybody's seen it.

[SPEAKER_05]: I'm the only one who hasn't seen it, which kind of bums me out.

[SPEAKER_05]: But extero, like, is it too late?

[SPEAKER_05]: Because I think that they should have [SPEAKER_01]: Three or four years ago, definitely would have been better.

[SPEAKER_01]: You know, by the time this comes out like 2028, it's going to be coming into a crowded marketplace.

[SPEAKER_01]: You're going to have Wrangler probably maybe by then a next generation Wrangler.

[SPEAKER_01]: Yep, Bronco.

[SPEAKER_01]: You got four runner, very possibly a Hyundai, maybe a Kia by that time, plus you got some sorted other stuff, so it's going to be coming into a lot of crowded market space, and if it showed up, let's say three years ago, instead of three years from now, right?

[SPEAKER_05]: Yeah, it's uh, you're gonna be spoiled for choice for body on frame and that's very very weird to me because I mean, I do like body on frame vehicles.

[SPEAKER_05]: Uh, I think the new forerunner.

[SPEAKER_05]: is really actually pretty nice.

[SPEAKER_05]: It's a lot of money.

[SPEAKER_05]: It's expensive though.

[SPEAKER_05]: A lot of money.

[SPEAKER_05]: You know, and Nissan's like, oh, we need to play in this body on frame offered space.

[SPEAKER_05]: And it's like, do you?

[SPEAKER_05]: I mean, maybe, I mean, there is definitely some heritage there and people loved the X-Tara.

[SPEAKER_05]: Like, I was convinced mid-2010s to like, late 2020, like, late 2010s, like if they were just reopen, [SPEAKER_05]: a plan and build X-Tara's the same tooling and molding and stuff that they had.

[SPEAKER_05]: They probably would've sold could Jillians of them.

[SPEAKER_05]: I think they're probably some pent-up demand for it.

[SPEAKER_05]: But you're right, there's going to be so much competition at the end of 2020.

[SPEAKER_05]: Including, I believe, you're right, then the new Wrangler.

[SPEAKER_05]: That would be the time for it, because we got the JL in 2018.

[SPEAKER_05]: So it's time.

[SPEAKER_05]: They have a problem with tenure cycle.

[SPEAKER_01]: There is going to be Nissan is developing a new hybrid system for body and frame vehicles.

[SPEAKER_01]: So it will have that.

[SPEAKER_01]: And let's see, says here, Nissan will also complete the spectrum of consumer choice by offering plug-in hybrid and range-extender hybrid solutions through partnerships.

[SPEAKER_01]: So we're going to, you know, I don't know if we're going to see a range extender on the Xtera, but they, they are bringing range extenders to some part of their lineup.

[SPEAKER_01]: Sure.

[SPEAKER_01]: We don't know yet.

[SPEAKER_05]: actually eat power would be great for a range of times.

[SPEAKER_01]: Yeah, and that's that's actually probably what it'll be is is probably an extension of eat power.

[SPEAKER_05]: Because I mean, we both drove the cash cash.

[SPEAKER_05]: Probably the same cash guy.

[SPEAKER_01]: Oh, most likely.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: And I'll tell you what, it was 20 degrees out.

[SPEAKER_05]: The weather was not great.

[SPEAKER_05]: It was cold and slushy.

[SPEAKER_05]: And I was driving it.

[SPEAKER_05]: highway speeds plus a couple miles per hour and I was getting like 50 miles to the gallon in that and I was talking to one of our collective Nissan friends who drove it in better weather and he said he got like the computer indicated 60 like that keep in mind that was the European spec cash case so that's probably imperial miles they're parallel miles I did ask about it in period miles to [SPEAKER_05]: I did ask about that because that's the first question I had and they assured me that it was not in parallel accounts because they didn't buy it in the UK.

[SPEAKER_05]: They did buy the cars, but they were left to hand drive cars we drove, so they should be regular.

[SPEAKER_05]: gallons, but yeah, you're right.

[SPEAKER_05]: You could possibly have been in parallel.

[SPEAKER_05]: But the point is, like, if you can get 40 miles to the gallon or more out of just the E power, like, you'll say 40, 41, 42.

[SPEAKER_05]: Look, that's something.

[SPEAKER_05]: Like, I feel like that's something.

[SPEAKER_05]: Yeah, um, you had some range of stuff.

[SPEAKER_05]: I mean, yeah, she still would like to add the range of stuff to eventually, but like that could be really flipping competitive, um, especially when other hybrids haven't been delivering the hybrids the way that maybe they need to.

[SPEAKER_05]: Um, I'm looking at Toyota.

[SPEAKER_01]: and scolding at them a little bit um you mean with their rear drive hybrids with their body frame hybrids yeah yeah those those definitely do not get particularly good feel economy they did not have to choose yeah they're they're transfer sentient hybrids are great you know at least in terms of efficiency yeah they're they don't sound very good but you know that's a whole some issue [SPEAKER_01]: But, you know, speaking of e-power.

[SPEAKER_01]: Yeah, the new rogue, they've, they've, you know, we went, you know, to see, what were, oh, it was, it was not that event where we drove the cash Kai.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: They did show us a picture of what the new rogue looks like.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: So, you know, this was the same event where we also got to drive the rogue plug and hybrid, which is really, oh, see, I drove it out of the front event, so I didn't get to see the new.

[SPEAKER_05]: Oh, okay.

[SPEAKER_05]: we can tell today.

[SPEAKER_05]: I drove in Detroit.

[SPEAKER_05]: Oh, but yeah, I mean, so the new, so the new rogue debuted officially, like we knew it was coming.

[SPEAKER_05]: He's not a set-up.

[SPEAKER_05]: It's coming.

[SPEAKER_05]: Like it's not a set-up.

[SPEAKER_05]: It's coming this fall.

[SPEAKER_05]: But we're we're getting [SPEAKER_05]: their first photos and a little bit more confirmation on some of the stuff.

[SPEAKER_05]: I like how it looks dare I say it's a handsome yeah it's size crossover like I kind of dig it and [SPEAKER_05]: I know like it's it's ended this year like it looks pretty compelling other than I also believe that we're only getting the higher spec models early.

[SPEAKER_05]: So there's going to be some dealer overlap with the current gen broke, which isn't bad.

[SPEAKER_05]: The current joke is not bad.

[SPEAKER_00]: Yeah.

[SPEAKER_05]: And then this new hybrid that's going to deliver a lot better fuel economy because these sounds hybrids in the red or in the I'm starting to rogue in the past.

[SPEAKER_01]: not good.

[SPEAKER_01]: No, no, no, we're definitely mediocre hybrids.

[SPEAKER_01]: Yeah, so this is like a real news to gen E power system is is really good.

[SPEAKER_01]: It's excellent.

[SPEAKER_01]: Yeah, it drives, it drives well.

[SPEAKER_01]: I mean, it's it is like driving an EV.

[SPEAKER_01]: It is because because that's basically what you're doing except that you've got a you've got an onboard generator that's running all the time.

[SPEAKER_05]: Yeah, and unlike [SPEAKER_05]: It doesn't, it never powers the front wheels directly.

[SPEAKER_05]: There is never a connection to the front wheels.

[SPEAKER_05]: It is all electricity going to there.

[SPEAKER_05]: So, which is why I think it makes sense for an eventual range extender.

[SPEAKER_01]: Right, I mean, doing, I mean, turning this into a quote unquote, range extender is basically just a matter of expanding the size of the battery.

[SPEAKER_01]: Yeah, you know, put it put a bigger battery in it and a plug, um, and easy peasy.

[SPEAKER_01]: It's all you need.

[SPEAKER_01]: Mechanically, the rest of it doesn't have to change at all because it's already purely electrically driven.

[SPEAKER_05]: The engine is only driving a generator, which should make getting all that sorted and to market easy and not super duper expensive for Nissan, which is good because they don't need a bunch of super duper expensive projects right now.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: Um, but I was really blown away by E power.

[SPEAKER_05]: So I'm really excited for this.

[SPEAKER_05]: I wish we still got the cash card.

[SPEAKER_05]: This is the Nissan Sport, the room sport, because I like that size a little bit better.

[SPEAKER_05]: And the cash cards that we drove were really nice.

[SPEAKER_05]: Like, they felt like rooms.

[SPEAKER_01]: Um, but the, I mean, the the previous generation cash guy was what we got as the roguesport here a few years back and that has been replaced now by the kicks, you know, the kicks.

[SPEAKER_01]: The current generation kicks is, you know, midway and size between the old roguesport and the old kicks.

[SPEAKER_01]: So it basically took the place of both of them.

[SPEAKER_05]: But I'm really bullish on E power.

[SPEAKER_05]: I'm pretty bullish on the looks of this car.

[SPEAKER_05]: The pricing will probably hopefully not be completely stupid.

[SPEAKER_05]: I'm not bullish on dealers that now are going to have to field E power questions for six or seven months and try to sell cars that some people, I mean, all you gotta do is say it's our new hybrid.

[SPEAKER_05]: Yeah, well, but I, but, but, but the smart people that listen to this podcast and we know them.

[SPEAKER_01]: Yeah, but you don't, you don't, those, those smart people don't listen to this podcast.

[SPEAKER_01]: Don't even have to ask the dealer what e-powered because they already know.

[SPEAKER_05]: But I mean, but it is going to be hard to sell the current Jen needs this current Jen rogue.

[SPEAKER_05]: When people know there's a new incoming, that's potentially.

[SPEAKER_05]: a lot better.

[SPEAKER_05]: So this we're to see this news drop this early.

[SPEAKER_05]: But I'm super excited for it.

[SPEAKER_05]: I think it's a smart Nissan product.

[SPEAKER_05]: I think it's a smart decision and I don't think all Nissan decisions are that.

[SPEAKER_05]: So I'm super excited for that.

[SPEAKER_05]: I'm excited for Xtera.

[SPEAKER_05]: I don't know.

[SPEAKER_05]: Like it's way too early to figure out, like, oh, hey, is this going to be any good or not?

[SPEAKER_05]: Like, I feel like they could drop the ball, I think they could fumble the ball, I think they could mess it up.

[SPEAKER_01]: You know, it's based on the same architecture as the front-tier, which is actually pretty good off-road, yeah.

[SPEAKER_01]: So there's no reason why the X-TERR shouldn't be good, yeah, and it'll be a more interesting design.

[SPEAKER_01]: There's elements of the old X-TERR that people really liked that are incorporated in there, but, you know, other stuff that's more modern.

[SPEAKER_01]: So, I think it can do reasonably well, so we'll see.

[SPEAKER_05]: But here's helping, maybe.

[SPEAKER_01]: And then, you know, they also put out some information about Infinity as well.

[SPEAKER_01]: I still have company.

[SPEAKER_01]: Yeah, for now.

[SPEAKER_01]: You know, basically reiterating what they've been saying for a while now about Infinity.

[SPEAKER_01]: They just showed the QX65 finally publicly at the New York Auto Show a couple of scouts.

[SPEAKER_01]: But they've got four more new models coming out.

[SPEAKER_01]: So there is a mid-sized hybrid SUV, which basically is the new Rogue E-Power, but with infinity body work on it, a nice infinity interior.

[SPEAKER_01]: There's a performance oriented V6 sedan.

[SPEAKER_05]: They have and they've said it they're doing it.

[SPEAKER_01]: Yeah, I'll still believe it when I see it, but yeah, you know, that's always the case in this business and then too large hybrid SUVs that they say the balance refinement and capability.

[SPEAKER_01]: So [SPEAKER_01]: Presumably, you know, one of these will be a next generation replacement for QX60, probably with E power, and the other will be a body on frame, you know, next generation QX80 with the same hybrid system that's going in the X-Dera.

[SPEAKER_05]: Yeah, I guess maybe there's a possibility that they take the upcoming body on friend pathfinder and maybe do something about that.

[SPEAKER_01]: Yeah, that could that could be one of those.

[SPEAKER_05]: That could be one of those.

[SPEAKER_01]: That's true.

[SPEAKER_01]: Yeah, I forgot the date.

[SPEAKER_01]: They're going to sell it.

[SPEAKER_01]: That split pathfinder too.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: Infinity.

[SPEAKER_05]: I mean, the reason why I'm okay.

[SPEAKER_05]: So the reason why I'm being kind of hard on them if anybody is listening from infinity is.

[SPEAKER_05]: Um, 2019, 2018, I don't remember what it was, but they flew a bunch of us out to space port USA out in the middle of the desert.

[SPEAKER_05]: And, um, they showed us a bunch of stuff, and they're like, this is our future, this is what's coming.

[SPEAKER_05]: And then they did none of that, like, [SPEAKER_05]: zero.

[SPEAKER_05]: So, um, like, I think the brand has some issues.

[SPEAKER_01]: Um, they need to figure out what the brand is.

[SPEAKER_05]: Yeah, because if you park, if you park a QX80 and the our mod a side by side is an auto show and somebody shows the like that, um, the QX80 is nicer.

[SPEAKER_05]: is it 15 to 20 thousand dollars nicer?

[SPEAKER_05]: I don't know because the new Armada inside is really kind of noise.

[SPEAKER_05]: So I don't think there's enough differentiation there and it feels like they don't like yeah you right I think they don't have any identity right now and I think that's a problem and I don't understand why they even keep it around other than they don't want to have to buy out dealers.

[SPEAKER_01]: Yeah, could be knows.

[SPEAKER_05]: I mean, sorry to be like that that guy on this, but it really [SPEAKER_05]: I, I, I, I want to believe, you know, I am definitely David Dukofene and as files in the poster.

[SPEAKER_05]: I want to believe.

[SPEAKER_05]: And I think a sporty sedan with a manual transmission, like they're talking about.

[SPEAKER_05]: Yeah, it's not going to be a huge seller, but it has heritage with infinity.

[SPEAKER_05]: Like, infinity is not new to this idea of a sports sedan.

[SPEAKER_05]: Um, and Nissan likes to play up deterrent stuff.

[SPEAKER_05]: And when it does its heritage stuff [SPEAKER_05]: The stuff's pretty good.

[SPEAKER_05]: So there is potential there, but I think they need some help figuring out what that is and what that looks like.

[SPEAKER_01]: All right, let's let's move to another body on frame vehicle.

[SPEAKER_01]: It's coming Kia had their investor day a few days ago in in Seoul and they talked about some interesting stuff.

[SPEAKER_01]: I suppose it should come as no surprise that, you know, right after Hyundai showed the confirmed the body on frame midsize pickup and then showed the concept for the [SPEAKER_01]: that Kia announced that yep we are also going to do body on frame stuff we're doing a pickup truck for midsize pickup truck for the North American market it's going to be based on that same architecture and more than I would not I would be surprised if they don't also do some sort of SUV based off of that as well.

[SPEAKER_01]: But, you know, they also talked about a bunch of other stuff, you know, while other manufacturers like Volkswagen is ending production of the ID4 in Chattanooga because they have thoughts about that.

[SPEAKER_01]: Can't sell them.

[SPEAKER_01]: Kia is expanding their EV line up, going up to 14 different electric models by 2030, targeting 1 million annual EV sales by 2030, as they're targeting growth of up to going from 3.35 million units, so globally this year to 4.13 million units by 2030.

[SPEAKER_01]: They're also expanding their hybrid lineup also targeting about 1.1 million units with 13 models by 2030.

[SPEAKER_01]: They're expanding their lineup of their electric vans and commercial vehicles.

[SPEAKER_01]: So they've got the PV-5 that they have shown here.

[SPEAKER_01]: They're adding the PV-7 and PV-9 models to that as well.

[SPEAKER_01]: Let's see, they're rolling up more software to find vehicles, rolling up level 2 plus plus systems that can do hands-off driving in urban areas by early 2029, so they're going to build, be building more stuff here in North America, they're, you know, they're just cranking along.

[SPEAKER_01]: They are not backing down on any of the stuff.

[SPEAKER_05]: So the real, this is, this is a general kind of philosophy that I have on HMG on the Koreans is, they have true power, like, just absolute sort of dominance.

[SPEAKER_05]: And they're very, like they talk about it, but they're still very quiet about it.

[SPEAKER_05]: This quiet dominance of just vertical integration.

[SPEAKER_05]: of all the way from digging the raw materials out of the earth, to building the ships, the transport, to get everything to that car in your driveway, isn't entirely controlled.

[SPEAKER_05]: Like, they're Apple, but like, in some ways, even more powerful.

[SPEAKER_01]: And I thought, well, the more powerful, I think, apart because they actually own all of the means of production for all the stuff.

[SPEAKER_01]: Apple, Apple contracts out, all their stuff.

[SPEAKER_05]: So you have, and when Jose Mania spoke at New York, and like he mentioned, he's like, here's soon you're going to be able to buy US built Korean EVs, built with US made steel that's all Hyundai stuff.

[SPEAKER_05]: Like he was like swinging his his his mail [SPEAKER_05]: It's amazing, like it is absolutely incredible.

[SPEAKER_05]: And because of that, they can do things like keep their foot on the gas on EVs while still doing building more hybrids and building more EVs and launching more vehicles.

[SPEAKER_05]: And because they can advertise those costs across the entire supply chain and they can control those costs across the entire supply chain in a way that General Motors are forward or [SPEAKER_05]: anybody else would like to be able to do.

[SPEAKER_05]: But can't, like, it is at a really boring business level incredible, like absolutely incredible.

[SPEAKER_05]: If there, if there were to be a trillion dollar car company, it's not Tesla.

[SPEAKER_05]: It should be the Koreans.

[SPEAKER_05]: Now, if there's some quality issues that you need to work out, especially with EVs, yes, are there other things or whatever?

[SPEAKER_05]: Yes, but [SPEAKER_05]: My goodness.

[SPEAKER_05]: And you look at this rollout plan and they're like, well, they're here themselves when I have 1 million EVs by 2030.

[SPEAKER_05]: If you add in Hyundai and Genesis on top of that, you're hitting numbers that test the only dreams of being able to sell.

[SPEAKER_05]: And they still sell hybrids and gas powered cars and B has everything else on top of that.

[SPEAKER_05]: I don't want to sell them like a fanboy, but like of this business end of this way that they're doing business, maybe it's the NBA and me, but like I dig it like I it's it's all it's incredible and they're [SPEAKER_05]: I believe they'll be able to do most of it.

[SPEAKER_01]: And I mean, unlike Tesla, everything that they have pretty much everything they have ever promised that they were going to do.

[SPEAKER_01]: They've done.

[SPEAKER_01]: Yeah, they've never gone out and promised something that they haven't ultimately achieved.

[SPEAKER_01]: And within a reasonable timeframe.

[SPEAKER_01]: You know, partly because they don't they don't go up and make promises for things that they that they haven't that they haven't figured out or do yet Right, you know, they don't promise and then said, oh, now we got to figure out how to do this.

[SPEAKER_01]: They do it and then they say, okay, here you go.

[SPEAKER_01]: Yeah, and, you know, like on the on the EV side, you know, in addition to expanding the EV lineup, you know, [SPEAKER_05]: This is already revolutionary and still is pretty advanced.

[SPEAKER_01]: It's still a great platform.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: They're also going to be further expanding their investments into charging infrastructure.

[SPEAKER_01]: So here in the US, they are already one of the partners in Ayana, which is expanding.

[SPEAKER_01]: They're also making further investments in Korea and in Europe as well.

[SPEAKER_01]: And then strengthening their supply chain, EV production hubs in Korea, here in the US and in Europe.

[SPEAKER_01]: They're building the EV 2 and EV 4 in Europe.

[SPEAKER_01]: They build the EV 6 and EV 9 here in the states.

[SPEAKER_01]: They've got all their other EVs in Korea, it's pretty amazing to see and the body on frame truck.

[SPEAKER_01]: It also confirms in here that they will have hybrid and e-reve versions of that as well.

[SPEAKER_05]: which, and it won't be just the Tasman.

[SPEAKER_01]: So it's free-bad.

[SPEAKER_05]: No, this is going to be something completely new.

[SPEAKER_05]: Yeah, so that makes them incredibly competitive.

[SPEAKER_05]: Like in Australia with Ranger P. Have, which I know is not a huge market, but like those they've been flooded with Chinese stuff and in that market, now they're going to have something else that they could go with.

[SPEAKER_05]: You know, here, like, we don't have any [SPEAKER_05]: that are p-haves, I think there's something that would make sense for it, but like, you know, we don't really have it, um, yeah, I think just I [SPEAKER_05]: They're here to win.

[SPEAKER_05]: They're trying to win.

[SPEAKER_05]: Well, then I don't know.

[SPEAKER_05]: But, you know, the body on frame it says, I expect Kia and I, initially, I expect Kia to do the truck and I expect Hyundai to do the SUV.

[SPEAKER_01]: But I think that Hyundai has already said they're doing the truck.

[SPEAKER_05]: I think those are that after the, I think you're going to want to, they're launching the truck first.

[SPEAKER_01]: Oh.

[SPEAKER_01]: Then ignore everything I just said.

[SPEAKER_01]: I mean, he was not saying that in New York.

[SPEAKER_05]: I'm just a person just, my job was still been on the floor when he was talking about how he's going to make steel in Louisiana.

[SPEAKER_05]: I mean, battery is in cars in Georgia and seldom to tow ducks like me in Ohio, like, but even that, the speed in which they can move, [SPEAKER_05]: Because they hadn't necessarily, I mean, they had mostly decided they were going to do that pre-Trump.

[SPEAKER_05]: So like Trump doesn't get the credit here, but for the time that they can go from saying, we're going to build an entire process in this country to have cars roll off the line.

[SPEAKER_05]: You know, and once that that metaplanet in Georgia, once that's fully out with what the LG [SPEAKER_05]: When the pensions on politically swing is back and it will and we know it will.

[SPEAKER_05]: Like, forward, even in some of which, yeah.

[SPEAKER_01]: I mean, it's like regardless of the political pendulum, you know, if you'll price to stay elevated, you know, we're already seeing, you know, uptick, you know, when I was looking at the Q1 sales numbers, and for the manufacturers that, you know, that report by month, [SPEAKER_01]: you know, for a lot of them, there was a big uptick from February to March, you know, you know, starting in March, we saw a significant improvement in EV sales for most of the most manufacturers.

[SPEAKER_05]: Well, and Michael, we're talking to later, I don't know when you're placing this in behind-the-scenes baseball staff, but anecdotally he's like, [SPEAKER_05]: I used to be able to see a lot of eB9s when I was looking at now.

[SPEAKER_05]: They were all reserved for taking.

[SPEAKER_05]: So I don't necessarily think people went out and swapping their cars quite yet.

[SPEAKER_05]: I don't think it's been pricey enough long enough.

[SPEAKER_05]: But I think if you're in the market right now, like, yeah, you're going to look at an eV or a plug-in hybrid or something.

[SPEAKER_05]: Maybe that you wouldn't have looked at before because $4 a gallon gas and higher really stokes.

[SPEAKER_01]: Well, we're going to implement my life is definitely glad we bought an eV last year.

[SPEAKER_01]: Oh, I'm sure.

[SPEAKER_01]: I'm sure.

[SPEAKER_05]: Um, yeah, I mean, just just genuinely impressed, like I really hate coming off as a fanboy, just like I hate crappy next to her and infinity earlier, but like it's it's it's it's very interesting to see how the Koreans are operating and I know that it's not all sunshine and rainbows there like I understand.

[SPEAKER_05]: work requirements and, and, you know, Hyundai and Kiki have got in trouble for suppliers that have used perhaps under Asia labor and, like, there's, there's not, they're, they're not clean, no automakers, but when you look at, like, what, Hyundai motor group and what Jose Moon is and what Kiki are promising to pair to what Elon promises and what, who delivers on what?

[SPEAKER_05]: I think the valuations are backwards.

[SPEAKER_05]: This is what I'll say.

[SPEAKER_01]: It's taken with Hyundai Motor Group.

[SPEAKER_01]: Hyundai has also teased, the Beijing Motor Show is coming up next week.

[SPEAKER_01]: And they're going to be launching a couple of new concepts in Beijing.

[SPEAKER_01]: And they are basically watching Ionic as a subbrand in China or just for EVs.

[SPEAKER_01]: So, you know, they showed two vehicles.

[SPEAKER_01]: One is this to Dan.

[SPEAKER_01]: And the other is crossover.

[SPEAKER_01]: Very interesting designs, especially at the end.

[SPEAKER_05]: Well, they're going to have to do something like a different because they're going to get crushed on charging like honestly we feel like right now we feel like oh, you didn't piece stuff and whatever.

[SPEAKER_05]: super quick and stuff here, but I mean, we're talking BYD by non-Chinese standards.

[SPEAKER_01]: It's fast, but I mean, let's jump to the next story, which is BYD.

[SPEAKER_01]: BYD is, well, first of all, they're targeting opening 20 dealers in Canada by the end of this year.

[SPEAKER_01]: So breaking into the Canadian market and also I'm local production in Canada, and I think it's it's only a matter of time, you know, I I still expect within the next 12 months, we'll see groundbreaking on a on a B white on some Chinese EV factory in Canada.

[SPEAKER_05]: Yeah, yeah, it's the second clock is ticking and it's wild.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: But then, you know, in Europe as well, they have launched the Denza Z9 GT, which is one of their first models with megawatt charging.

[SPEAKER_01]: And they have said that within the next 12 months, they plan to install 300, 1500 kilowatt chargers in the UK under their flash branding.

[SPEAKER_05]: I mean, that's 300 for what there's 11 million drivers in the UK, like if you look at proportionally like that's if you were to it's a relatively small number still, but the UK is not that big of place physical right like if you look for per capita per driver like that's a lot of that's a decent amount of charges, you know, and [SPEAKER_05]: Look, I'm not China-pilled.

[SPEAKER_05]: I think that there are...

[SPEAKER_05]: can say are doing a lot of stuff way better than we are here but they are doing some stuff pretty good and in in charge now you can know if mega watt charge is the answer like i really think a lot more level two um probably makes a lot more sense i understand that our power grid here being you know one ten one twenty whenever rickety is is rickety compared to [SPEAKER_05]: in Europe where you could just bring your own cable and whatever.

[SPEAKER_05]: I understand that there's some technical differences on why our network is rigidity.

[SPEAKER_05]: But my god, 500 watt charging, even if that's peak.

[SPEAKER_05]: I watched a video when they installed the temporary station, the first whatever one that they invited, the British press to come and look at.

[SPEAKER_01]: it was it was like six or seven percent ninety three percent in nine minutes yeah they're saying for the densities nine uh... so hundred twenty three kilowatt hour battery it'll chart it'll charge from ten to seventy percent in five minutes

[SPEAKER_05]: I thought 18 minutes for 10 to 80 on an evening.

[SPEAKER_01]: I think that was on the the first iteration of that, which was only a thousand kilowatt.

[SPEAKER_01]: These are these are 1500 kilowatt.

[SPEAKER_01]: That is.

[SPEAKER_01]: So, you know, you're you're looking at adding 100 kilowatt hours of energy to the battery in five minutes.

[SPEAKER_05]: And it's that car gets 3.5 miles per kilowatt hour for kilowatt hour, which is probably a little too optimistic.

[SPEAKER_01]: But still, early buyers of the Z9 GT will get 18 months of free charging at these stations.

[SPEAKER_01]: So it's actually, it's actually 300 charging stations at least 600 chargers.

[SPEAKER_01]: Yes, 100 chargers, yeah.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: I mean, [SPEAKER_05]: That's pump and gas, like that is fat, like any excuse on pretty much goes out the window at that point on why any of you isn't as good as a gas car, like they've they've solved that obviously we need a lot more of the chargers, but when you factor in the most people charge at home.

[SPEAKER_05]: But you're not going to use fast charging.

[SPEAKER_05]: You put these in the places that make the most sense.

[SPEAKER_05]: And I, it's a solid problem.

[SPEAKER_05]: Chinese have solved it.

[SPEAKER_05]: Yeah, again, there may be some issues.

[SPEAKER_05]: Yeah, there's a chance to take a car in the market and all that stuff.

[SPEAKER_05]: That's a longer discussion.

[SPEAKER_01]: But man, if this isn't one of BYUD's cheap cars, this is going to be a 100,000 pound car in the UK.

[SPEAKER_01]: But still, that's once you've launched it in that car, they're going to be adding this to their more affordable models.

[SPEAKER_01]: Yeah.

[SPEAKER_05]: And once the charge is right there, once the infrastructure is out there, that it's even easier to justify doing that.

[SPEAKER_05]: And that's why I think like even like Hyundai, [SPEAKER_05]: It could be slightly back when we were talking about like, they're, they've got to find a way to differentiate in China because they can't differentiate China the way that they could differentiate in the US.

[SPEAKER_05]: And with stuff like this, I'm also not surprised that Honda said, we're having a hard time being competitive with Chinese EVs, which is why they pulled out part of the reason why they pulled out with their EVs.

[SPEAKER_05]: During their statement when you guys talked about it and stuff, it was like, they said, look, we're worried about our competitiveness.

[SPEAKER_05]: And it's not in China, right?

[SPEAKER_05]: Like it's in, it's in, it's in, it's in, it's in, you know, it's, it's in the UK, like it's not, yeah.

[SPEAKER_05]: It's coming.

[SPEAKER_05]: It wants it to Canada.

[UNKNOWN]: Hmm.

[SPEAKER_01]: Yeah, I mean, if they start building some of these chargers in Canada, people are going to be wondering, hey, come.

[SPEAKER_01]: Those guys can have that nice, those nice chargers.

[SPEAKER_01]: We can't be here, yeah.

[SPEAKER_01]: So good.

[SPEAKER_05]: I more chargers, more fast chargers are good, faster charging characters are good.

[SPEAKER_05]: I still stand by like a watch artist shouldn't necessarily, you know, it shouldn't be the thing we depend on.

[SPEAKER_01]: Yeah, it shouldn't be the thing we depend on.

[SPEAKER_01]: We need a level two everywhere, but yeah.

[SPEAKER_05]: Um, but who won't be making EVs anymore in the U.S.

[SPEAKER_01]: So Volkswagen, at least for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for, for [SPEAKER_01]: Well, I mean, you know, see, you know, it may not last that way.

[SPEAKER_00]: Yeah.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: That's sure.

[SPEAKER_01]: And they are going to bring in an updated version of the IT4 at some point, but, you know, it won't won't necessarily be built here.

[SPEAKER_05]: I don't know about you, but I find the ID for perfectly crabbulous, which I believe is a Simpson's turn, but, but like it's fine.

[SPEAKER_05]: It's in a segment full of stuff, it's excellent.

[SPEAKER_05]: And why would you buy fine when you can buy excellent?

[SPEAKER_05]: For the same price for in some cases cheaper, I mean the, I don't know if I have to do pricing from is almost borderline insane.

[SPEAKER_05]: So, not super duper surprised that this is the end result.

[SPEAKER_05]: Not super duper surprised about anything with Volkswagen in the US anymore, cause it's like, [SPEAKER_05]: Oh, I think they frustrated me so much because like they can do cool stuff, but then they don't want to do the cool stuff here Where they shovel it onto the US like, oh here have this and I don't know I don't know I don't I don't the 84 is fine, but like [SPEAKER_05]: The ID buzz priced way too expensive for what we got.

[SPEAKER_05]: It was not the right one they should have brought.

[SPEAKER_05]: They should have brought the longer wheelbase.

[SPEAKER_05]: The bigger one for us.

[SPEAKER_05]: They did.

[SPEAKER_01]: They did.

[SPEAKER_01]: We did get the longest.

[SPEAKER_05]: Well, then we didn't get the cheaper short one.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: Whatever one was cheaper, we didn't.

[SPEAKER_05]: Get, you know, um, and 150 kilowatt charge and the M.E.B.

[SPEAKER_05]: stuff, it's fine, but like it's only fine when you can get a GMP for more or even like the Toyota stuff, you know, better at this point.

[SPEAKER_05]: Like it's really hard, and there were some initial teething issues with, you know, infotainment screen and response of best stuff like that.

[SPEAKER_05]: They didn't put a backlight on the climate control part of the infotainment screen, like really just dumb stuff that you shouldn't make, like, [SPEAKER_01]: But, you know, we have talked about, you know, Thomas Schaefer, the CEO of Volkswagen has recently said, you know, we are not doing that anymore.

[SPEAKER_01]: We're not doing the touchscreen controls for climate control.

[SPEAKER_01]: Thank you, Jason.

[SPEAKER_01]: Going back to buttons and switches.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: So that's, that's a good sign.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: And, and I think that, you know, it's weird that when you go to Europe and you just see ID3 is everywhere.

[SPEAKER_05]: They are everywhere.

[SPEAKER_05]: It's like, well, why, what happened?

[SPEAKER_05]: What happened with ID4 that didn't get the magic of ID3?

[SPEAKER_05]: Was it price?

[SPEAKER_05]: Was it design?

[SPEAKER_05]: Was it just the state of the world?

[SPEAKER_05]: I don't know, but I don't see ID for us and I see a ton of ID there is.

[SPEAKER_01]: You know, they sold the ID for here instead of the three because they figured Americans don't want a hatchback.

[SPEAKER_01]: They want they want across over.

[SPEAKER_01]: And they're aside from the body, the form factor, they're essentially the same vehicle.

[SPEAKER_01]: would would people have bought the ID three instead maybe probably not in any more numbers than they did.

[SPEAKER_01]: Because it's so what it had the same.

[SPEAKER_01]: It's still what it had the same issues with the software with the infotainment software.

[SPEAKER_01]: You know okay charging you know okay range but not not great especially when you compare it to the Hyundai some keys.

[SPEAKER_05]: And the ID for it, like the last one I drove was quiet, roadwell.

[SPEAKER_05]: Yeah, not so very nice card to drive.

[SPEAKER_05]: I've had one as a ride share before, and it's diced the ride in the back seat in, like it's prominent, it's fine.

[SPEAKER_05]: And I think that that's fine with the current state of EVs with some of the weird things that Volkswagen just hasn't played figured out.

[SPEAKER_05]: It's an enough.

[SPEAKER_05]: That's kind of unfortunate.

[SPEAKER_05]: I want more competition, not less.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: All right.

[SPEAKER_01]: And then last one I want to touch on is scout.

[SPEAKER_01]: Speaking of Australia.

[SPEAKER_01]: Yeah, motor one and some other outlets reported that the scout launch may be delayed by much as a year.

[SPEAKER_01]: And this came from auto forecast solutions.

[SPEAKER_01]: They published a report saying that that the [SPEAKER_01]: production of the traveler SUV which is launching before the pickup was pushed back a year to September 2028.

[SPEAKER_01]: They got this from talking to suppliers.

[SPEAKER_01]: When we were at Scout a couple about three four weeks ago, Scott Kio, the CEO said, [SPEAKER_01]: No, we are on target.

[SPEAKER_01]: We're installing equipment in the factory in the next few months.

[SPEAKER_01]: We're going to start doing the first of four pre-production runs of vehicles and targeting series production of the traveler in the fall of 2027.

[SPEAKER_01]: And then the pick up about six months behind that.

[SPEAKER_01]: Scout did issue a statement to motor one and presumably to other outlets so I haven't read yet so the scout is not spoken without a forecast solutions.

[SPEAKER_01]: We do not have anything additional to share regarding timing beyond what we've already announced.

[SPEAKER_01]: As we've previously shared initial production has targeted to begin in 2027.

[SPEAKER_01]: We will start producing initial validation vehicles this year.

[SPEAKER_01]: Um, the effort will continue and mature into 2027.

[SPEAKER_01]: Spec customers will begin taking delivery of new scalp vehicles in early 2028.

[SPEAKER_01]: Um, so we'll see.

[SPEAKER_05]: He said she said, I mean, I don't want to lower down to that because, like, again, I know say I'm over there at AFF and they seem to be pretty well-connected.

[SPEAKER_05]: Having a statement come out that specifically kind of says the way that that's where to kind of makes me think that [SPEAKER_05]: that's as much as a denial of that report as as possible.

[SPEAKER_05]: I think a no comment would have added a little more credibility to the reporting, but what I think we're also probably splitting hairs of six months here, like, no, I mean, the schedule with the auto forecast published was was 20 30 for the truck and yeah, it was like when he followed 20 28 to almost a year [SPEAKER_05]: There is a lot more uncertainty right now than one scout launched.

[SPEAKER_05]: Dealers, if I can dealers, have started that they're a fit, which I think is stupid.

[SPEAKER_05]: Yeah, and there's a plan that supposedly still on track for being built, but what are they going to put in there?

[SPEAKER_05]: I don't know.

[SPEAKER_05]: Start in a car company's heart, man.

[SPEAKER_05]: I don't.

[SPEAKER_05]: Skikyu has all the reasons in the world to say that they're on target, um, yeah, are they, I don't know, I don't know, there's a lot of smart people working there, yeah, a lot of smart people working there and, um, I think the product has the potential to be compelling, um, maybe there were some kinks thrown in, maybe they thought there'd be more full-bevere reservations and there were harvester reservations, maybe, [SPEAKER_05]: once they got it out there in the real world, some changes that maybe they did.

[SPEAKER_01]: Well, I think, you know, if there is a delay, I think I would think that the most likely reason for the delay is potentially having to re-engineer the range extender.

[SPEAKER_01]: Because, you know, the problem they've got with the range extender is, [SPEAKER_01]: They said at the event, you know, we're mounting the engine in the back.

[SPEAKER_01]: The whole range extender is a module.

[SPEAKER_01]: With the engine, the cooling system fuel tank and everything is mounted in the back of the vehicle behind the rear axle.

[SPEAKER_01]: Yeah, you're correct.

[SPEAKER_01]: Look forward.

[SPEAKER_01]: And from a packaging standpoint, it makes a lot of sense, you know, because you get to retain the front, you know, it's very easy to install.

[SPEAKER_01]: The downside, though, is now you put all this extra weight in the back.

[SPEAKER_01]: And when you're telling, that's where you don't want extra weight.

[SPEAKER_01]: Yeah, you don't want you don't want to be taken away from the tongue load.

[SPEAKER_01]: And, you know, they they acknowledged that right now the e-reve has less towing capacity than the beef.

[SPEAKER_04]: Sure.

[SPEAKER_01]: They're not saying how much there've been reports.

[SPEAKER_01]: There were some early reports that was as low as 3,500 pounds versus 10,000 for the beef.

[SPEAKER_01]: It's sounding more like they're more like in the 5,000 pound range, but even if they launch it with only 5,000 pounds of towing for the e-reve, [SPEAKER_01]: That's game over.

[SPEAKER_01]: Nobody's gonna buy that.

[SPEAKER_05]: No, it's not, it's not good.

[SPEAKER_05]: I, um, I referenced only that video that you shot with the you guessed it with what the Craig will happen to see on something else because it was funny and Craig's funny.

[SPEAKER_05]: I think it is clever.

[SPEAKER_05]: I clever place to put an engine.

[SPEAKER_05]: Just because I don't think we're really seeing engines like specifically like that before.

[SPEAKER_05]: Yeah, telling now, that's a real concern, because toned weight is kind of the most important thing.

[SPEAKER_01]: If it wasn't this type of vehicle, if it wasn't an SUV or a truck that those customers expect to tell with, yeah, then it wouldn't be as big a deal.

[SPEAKER_05]: If I were an analyst, I'm not God, I'm not.

[SPEAKER_05]: But if I were, I would wonder what's more important to a traveler, or the other, whatever.

[SPEAKER_05]: What's the one important that buyer, the terror, the terror of the traveler, is it the Chowing capacity or is the front?

[SPEAKER_05]: It's probably the towing capacity.

[SPEAKER_01]: Yes, absolutely.

[SPEAKER_01]: So 100%.

[SPEAKER_05]: I like the idea of trying to preserve the front.

[SPEAKER_05]: I do.

[SPEAKER_05]: Maybe it's got to go.

[SPEAKER_05]: Yeah, maybe it's got to go on the on the eRF, um, again, I think it's super clever to try to engineer around that.

[SPEAKER_05]: I think that's a, I think that would even be a differentiator.

[SPEAKER_05]: Like, hey, here's our pickup, our eRF pickup truck that still has a funk, because I don't think it matters as much on the SUV, because you've got other internal, yes, you've got a lot of internal space.

[SPEAKER_05]: But in a pickup track, you don't really have a lot of lockable weatherproof storage that's that in the cab, and I think that people that have experience things like the Rivian R1T or the Lightning or one of the GM trunks, like, once you kind of have a front kind of pickup track, [SPEAKER_05]: Like it's kind of a game changer for you.

[SPEAKER_05]: From some other EVs and stuff, and whatever, um, but on a pick-up, it makes a lot of difference.

[SPEAKER_05]: Makes so much of a difference.

[SPEAKER_05]: And, um, I mean, I hope they find an engineering solution to it, but I agree with you.

[SPEAKER_05]: If you lose half your tone capacity, because you have any rough, it's not.

[SPEAKER_05]: It would have to be really, really cool, and I don't think it's cool enough.

[SPEAKER_05]: I mean, people by Raptors, even though you lose 25,000 pounds of talent over a very good amount of $150,000.

[SPEAKER_01]: There's a truck school, but you're still looking even there at 75,000,000 pounds of talent.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: Yeah, five.

[SPEAKER_05]: I mean, five is is telly ride to a capacity.

[SPEAKER_01]: Yeah, we're on the passport.

[SPEAKER_01]: China.

[SPEAKER_05]: Yeah Or I think like the busy woodlittle tow 5,000 pounds Which is three or five or I think it might be three.

[SPEAKER_05]: All right.

[SPEAKER_05]: Oh, don't call me on that again I'm not the expert.

[SPEAKER_05]: I'm just the guy that you invite on to pretend like I am but [SPEAKER_05]: I want to be excited for Scout, I think there's a lot of clever people working there.

[SPEAKER_05]: I think that having a more off-road kind of focused alternative to something like Arabian, I think it's a cool idea.

[SPEAKER_05]: I have questions long-term about how Scout becomes more than two cars, how it becomes a full line automaker, if it can become a full line automaker, but I like seeing more competition, [SPEAKER_05]: the vibe that I get from Scott.

[SPEAKER_05]: I like Scott Scott gives like speech when he announced Scott and that's that there.

[SPEAKER_05]: It was very pro-US heavy, which is weird coming from I'm not an American, but like it was it was pulling the right hurt strings.

[SPEAKER_01]: And yeah, I mean, it was supposed to be in the long struggled in the US market.

[SPEAKER_01]: And this is the kind of product that, you know, it really gets the heart of the American market.

[SPEAKER_05]: Yeah, and it feels like Scott gets that.

[SPEAKER_05]: And it feels like the people that get that probably helps that they're hiring a lot of cheap people.

[SPEAKER_05]: Oh, including the designer, but like.

[SPEAKER_05]: I hope that's not the case.

[SPEAKER_05]: I also hope the truck doesn't come out in 2030 because I know that's only four years, but it's also a long four years because those markets are gonna, the market is just gonna look so different in 2030, even here in the US.

[SPEAKER_05]: I don't know.

[SPEAKER_05]: I wish I could read the tea leaves.

[SPEAKER_05]: I probably make a lot more money if I was more accurate [SPEAKER_05]: I think there's room for scour right now.

[SPEAKER_05]: I hope there's still room for scour when they come on.

[SPEAKER_05]: I come out because I like competition.

[SPEAKER_05]: I hope they solve this, whatever the engineering problem potentially is with E-RF.

[SPEAKER_05]: But I do wonder if they expected that many E-RF reservations.

[SPEAKER_05]: I mean, they would have had to of, right?

[SPEAKER_01]: I think they did.

[SPEAKER_01]: Well, I don't think they expected, like 85%, 90%.

[SPEAKER_01]: But they expected it to be a significant, you know, upwards of half.

[SPEAKER_01]: Yeah.

[SPEAKER_01]: And, you know, any significant quantity, you got to make sure you do it right.

[SPEAKER_05]: Yeah.

[SPEAKER_01]: All right.

[SPEAKER_01]: Well, let's wrap that up.

[SPEAKER_01]: Let's do that.

[SPEAKER_01]: So next up, we're going to welcome one of our listeners.

[SPEAKER_01]: Michael Burns is going to join us and I'm going to bring him in now.

[SPEAKER_01]: All right everybody and we have a special guest joining us tonight.

[SPEAKER_01]: It is one of our listeners, it's Michael Burns, who you might know from the discord if you're in the discord is must superb.

[SPEAKER_01]: Well, first Michael, where's that name come from?

[SPEAKER_02]: What does that mean that is an old gamer name?

[SPEAKER_02]: I thought I had customized it.

[SPEAKER_02]: I thought I'd customized it to Mr. Burns.

[SPEAKER_02]: in the channel, but yes, that's my old gamer name for many, many years of PC gaming.

[SPEAKER_02]: So if you're out there, you're looking if you see me in the next, if I come up behind you and shoot you in the back, that's just, that's my old gamer name.

[SPEAKER_01]: Well, the reason I asked you to join us tonight, Michael, is because you shared in the discord, fairly lengthy story of your recent carbine or sharpening experience, and the process you and your wife went through in picking out a vehicle.

[SPEAKER_01]: And rather than me just reading out this thread from the discord, [SPEAKER_01]: I've heard, why don't you join us and tell us story yourself in your own words.

[SPEAKER_01]: So go ahead and tell us, how did this process start for you to carbine process this time around?

[SPEAKER_02]: Yeah, well, I really, well, first of all, I want to thank you Sam for the invite for having me on the show.

[SPEAKER_02]: I'm happy to be here with you and Chad.

[SPEAKER_02]: Hello.

[SPEAKER_02]: Hello, listen to Michael.

[SPEAKER_02]: Yes.

[SPEAKER_02]: And I will hopefully this is not a one-time deal.

[SPEAKER_02]: Maybe I can write another thing and [SPEAKER_02]: And get to meet Robby and Nicole as well, you guys have one of the best shows, best automotive podcasts I've ever found and I've been listening y'all for several years.

[SPEAKER_02]: So if anybody who is out there listening for the first time, these guys really care about their craft and keep and keep and listeners informed about the automotive industry.

[SPEAKER_02]: And [SPEAKER_02]: It's very tech-heavy.

[SPEAKER_02]: That's where I first heard Sam.

[SPEAKER_02]: I heard him on Leo LePortz this week in tech on the Twitter network.

[SPEAKER_02]: So, very much happy to be here.

[SPEAKER_02]: Like you said, we just went through a carbine experience.

[SPEAKER_02]: And I haven't purchased a per car myself since 2023.

[SPEAKER_02]: and my wife though had not purchased a car in about 10 years.

[SPEAKER_02]: We had a 2016 Chrysler Town in Country.

[SPEAKER_02]: It's got about I just checked it a few minutes ago before the show.

[SPEAKER_02]: It's got 29,000 miles on it.

[SPEAKER_02]: and quite a bit of dog here in the back.

[SPEAKER_02]: That's one of the key things that I have to have room for.

[SPEAKER_02]: We have to adopt a racing greyhounds.

[SPEAKER_02]: I've mentioned that to you guys before and trying to find when I was looking for my Jeep Wrangler.

[SPEAKER_02]: Still not enough room in that thing for those two big dogs.

[SPEAKER_05]: Just say those aren't small dogs.

[SPEAKER_02]: No, no, they're not.

[SPEAKER_02]: They're lanky.

[SPEAKER_02]: The little one, the little one curls up in a nice ball, the other one, the bigger one just tolerates her or uses her as a pillow, but they went to jeeping with me this weekend past weekend.

[SPEAKER_02]: But my wife has been with the the the Chrysler for like I said about 10 years, we got it in 2017.

[SPEAKER_02]: And that experience carburett buying experience was through, we used true car at the time.

[SPEAKER_02]: I don't know if that's still around, but it was around not doing great.

[SPEAKER_02]: Yeah, it was sort of the non-negotiable price from USAA.

[SPEAKER_02]: And that's probably one of the things I do not like about carbying is I do not like dealing with the dealership at all.

[SPEAKER_02]: I don't like the, [SPEAKER_02]: And if you're an employee, the dealership or dealer on the podcast, no disrespect at all, but it's just not my forte.

[SPEAKER_02]: I don't want to really have to negotiate that sort of thing.

[SPEAKER_02]: So we had that car, we loved it.

[SPEAKER_02]: And it's served us for many years, but it was starting to show its age.

[SPEAKER_02]: And I think the kicker was the air conditioning was starting to become questionable and you cannot have, you cannot not have air conditioning here in Georgia for a summer.

[SPEAKER_02]: So that was kind of what drove us to start hunting.

[SPEAKER_02]: And I take a lot of everything that you guys say here on the show and I'm a big fan of motorweek on PBS too.

[SPEAKER_02]: I take the reviews pretty seriously and try and find something that's, [SPEAKER_02]: I've drive a 4xE, a PHEV, which is no longer available now, but I really wanted to get away from 18 miles, 16 miles a gallon with the vehicle, and after having driven the EV-3 in on a business trip in Europe just a couple of weeks ago, I was really sold on that, and I was like, you know what, if we can get, if we can get a, [SPEAKER_02]: an EV-9 or a tell-your-ride size vehicle, a let-full electric, if I can convince my wife to do that, we're going to be golden.

[SPEAKER_02]: And then certain global circumstances made electric vehicles start to dry up almost immediately.

[SPEAKER_02]: I think you guys know what I'm talking about.

[SPEAKER_02]: And so then it became a hunt on like, okay, what can we do?

[SPEAKER_02]: And so I basically went the route with my wife that I have been for the past two vehicles.

[SPEAKER_02]: The I got my Dodge Ram 1500 from Carmax and I got my current Wrangler from Carmax.

[SPEAKER_02]: and I'm really happy with the experience.

[SPEAKER_02]: It's super simple.

[SPEAKER_02]: You go in there, hey, here's my car.

[SPEAKER_02]: It'll give you a usually a fair price for it and you get out of it.

[SPEAKER_02]: You get what you get for the car and they'll apply it right then in there and it doesn't take three days of negotiations and sacrificial goats and that sort of thing to get the deal.

[SPEAKER_02]: which is what I absolutely do not like to deal with.

[SPEAKER_02]: And I went, I just said, I pointed my wife at Carmax and said, have at it.

[SPEAKER_02]: And I said, if you got questions, you do it because I'm letting you, I don't want to say letting my wife.

[SPEAKER_02]: She usually refers to me for the cars.

[SPEAKER_02]: And I wanted her pick what she wanted because she's got preferences.

[SPEAKER_02]: And so we were, we were agreed on some certain requirements.

[SPEAKER_02]: We wanted a comfy front seat.

[SPEAKER_02]: and then room for the greyhounds and a human pre-teen.

[SPEAKER_02]: So that should technically be three requirements, but the pre-teen just hangs out with the dogs, so she's not too picky.

[SPEAKER_02]: She's waiting to drive it in a couple of years.

[SPEAKER_02]: And yeah, so we started looking around and really the tell your ride, the palisade were at the top of the list.

[SPEAKER_02]: And we started looking around, there's a lot of tell your rides tell your rides in the used car market.

[SPEAKER_02]: There are a lot of palisades in the used car market.

[SPEAKER_02]: And I was a little worried about that, but then I see how many are out on the road.

[SPEAKER_02]: And I said, well, they've got to be popular.

[SPEAKER_02]: You know, they sell a bunch of them.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: You guys have been very, they've been strong.

[SPEAKER_01]: It's all for Hyundai and Kia.

[SPEAKER_05]: Yeah.

[SPEAKER_05]: I know you don't know me as well as you do, like Sam and Nicole on them.

[SPEAKER_05]: But I mean, the default three row that I recommend to people is either the telly rider or palsy.

[SPEAKER_05]: kind of it's almost the no-brainer vehicle for a lot of people that need that sort of either three-row space or something like that.

[SPEAKER_05]: I could see maybe certain preferences leaning towards something else, but that's just it's almost like recommending that's how you're at this point, like it's just kind of the no-brainer.

[SPEAKER_02]: Yeah, they thought about the Grand Highlander, but that was expensive.

[SPEAKER_02]: That was expensive used.

[SPEAKER_02]: And it was much the price points on the key is and the Hyundai's were much better.

[SPEAKER_02]: We looked at, so we had two key options that we ended up with, 2024 or 2025, [SPEAKER_02]: models.

[SPEAKER_02]: And we were trying to get the X line just because there's the advantage.

[SPEAKER_02]: I like to be able to tow a trailer if we need to.

[SPEAKER_02]: You get a 5,000 pound totaling capability with the X line on on those, those trims.

[SPEAKER_02]: And you know, those are floating around.

[SPEAKER_02]: If you're looking for right now, they're probably 40 with about [SPEAKER_02]: I like to get a vehicle from car max under or used vehicle 20,000 miles or less just to have a little bit of manufacturer warranty, especially with the key as in the Hyundai's because you get five years 60,000 on the base warranty.

[SPEAKER_02]: And my wife will destroy a car in a heartbeat.

[SPEAKER_02]: I don't know how it happens.

[SPEAKER_02]: It's definitely not like mine.

[SPEAKER_02]: but there were just strange things that started to happen at the minute she touches the push button start.

[SPEAKER_02]: So I needed the warranty.

[SPEAKER_02]: And the both of them were perfect.

[SPEAKER_02]: The tell you ride and the palesade were both had plenty of room.

[SPEAKER_02]: in the back for our dogs, probably a second row room.

[SPEAKER_02]: We like the room up front.

[SPEAKER_02]: But the way that the Palisade was laid out in the center console, it just felt a little more cramped than to tell your ride.

[SPEAKER_02]: And it just felt like a lot more open center console.

[SPEAKER_02]: So we ended up looking at, [SPEAKER_02]: those those two models in the tell your rides locally and they are between 46k and 48k and we started thinking about monthly payments and that's where because we're going to buy this you can't lease it used and we started thinking this is kind of rich right now especially with the economy kind of on the edge a little bit [SPEAKER_02]: So then we also looked at a Santa Fe and I didn't think I found a Santa Fe hybrid all-wheel drive 2025 is about 10k cheaper same same mileage 10 to 20k and She actually liked it and didn't complain about that it was a narrow or vehicle or anything like that and

[SPEAKER_02]: uh... so we were kind of torn do we want a v6 uh... do we want a v6 that gets eighteen twenty five miles per gallon a little bit more rooms and talking to pay it capability or do we want to say in a fa hybrid all-wheel drive both of them had all-wheel drive the x line uh... gives you the all-wheel drive by default on the kia

[SPEAKER_02]: And, you know, it was kind of a toss-up, but the thing that she didn't like about the ta-ya ride was the V6 was a bit twitchy.

[SPEAKER_02]: It has that eight-speed automatic transmission.

[SPEAKER_02]: And when you're off the line, you're going to have to go to the other side of the road.

[SPEAKER_02]: It's not very quick to respond to throttle input, relative to the turbo for hybrid in the Santa Fay.

[SPEAKER_02]: And I think that's what convinced us.

[SPEAKER_02]: Yes, it's a little smaller.

[SPEAKER_02]: Yes, we don't.

[SPEAKER_02]: It's a little narrower widthways, you know, interior room, but it just, it didn't feel like a boat that was a little squirrely off the line.

[SPEAKER_02]: And I don't know if we had a weird one that we'd picked out on the lot or what.

[SPEAKER_02]: But that was that was the big thing for her for me.

[SPEAKER_02]: I was super excited because we were getting a hybrid and 35 miles per gallon.

[SPEAKER_02]: I will say that the we looked at a couple other vehicles.

[SPEAKER_02]: Um, and if anybody's shopping, the key is and the key is and the, the Hyundai's just compare two different model years because you're going to get the different in vote payments and system.

[SPEAKER_02]: The newer in vote payment system was in the Santa Fe.

[SPEAKER_02]: The older one is in the, the key and I, you, you too will know the bet mode best.

[SPEAKER_02]: I think that 20, when is that 2027 tell you ride coming out the one that looks more blocky?

[SPEAKER_01]: It's out now.

[SPEAKER_01]: Okay, I think the gas version is out now and the hybrid is coming like in the next few weeks.

[SPEAKER_02]: Okay.

[SPEAKER_02]: Yeah, so that was kind of a key thing for us is the inner well for me anyways, the interface was a lot nicer on the Santa Fe because it had the [SPEAKER_02]: It had the, what do you call it, the newer infotainment interface and the one on the key at the older key, the one on the older key, it just didn't, it was sluggish, it didn't, it didn't,

[SPEAKER_02]: It didn't seem to respond as well.

[SPEAKER_02]: And it wasn't as crisp and it was kind of weird.

[SPEAKER_02]: I was thinking if they would have the same one between the eB9 and the eB9 and sorry, not the eB9, the eB3 that I'd driven in Europe and the key that I had in the tell you ride, but it was a whole generation difference.

[SPEAKER_02]: And it was kind of odd how, [SPEAKER_02]: how how how when are they catching up with all this?

[SPEAKER_01]: So the new ones do have the updated infotainment system both in the new palesate and the tell you ride.

[SPEAKER_05]: To not I mean to not industry-splane stuff don't take this that way.

[SPEAKER_05]: Oh no no but usually [SPEAKER_05]: When they learn, whenever an automaker launches a new system, like it'll launch in a particular model of car.

[SPEAKER_05]: And then sort of as each one gets its refresh, it's a mid-cycle, refresh, or a full refresh, then the system kind of starts to spread out somewhere.

[SPEAKER_01]: Yeah, a lot of times there's changes in the electronics and the software, the older software, [SPEAKER_01]: updating it updating the news and getting the new software to run on the older electronics is sometimes more trouble on its worth if people aren't complaining about it and then that's not that's not that's it in my opinion most people [SPEAKER_05]: just care if it has a car play and we're going to try that out and like as long as it kind of does that they can put up with some other things but yeah i mean the new now that automakers are starting to put a lot more horsepower behind their entertainment especially the ones that are using like the Android automotive is a base on instead of Q&A just

[SPEAKER_05]: They seem so much more responsive.

[SPEAKER_05]: Like going from Nissan's old system to anyone in the leaf.

[SPEAKER_05]: Or, you know, they're going to these new systems and Hyundai and Key and stuff like that.

[SPEAKER_05]: It's just, we as tech people.

[SPEAKER_05]: I don't want to generalize all of us here on this podcast.

[SPEAKER_05]: But like we as tech people, like...

[SPEAKER_05]: to have stuff that iterates quicker because they want the new, we want the new more responsive thing.

[SPEAKER_05]: And when we know there's something that has, is newer or has more responsive as like we want to look for that.

[SPEAKER_05]: But yeah, there's a pretty, there can be sometimes a pretty sizable difference between generations of the vehicle.

[SPEAKER_05]: Most people are gonna notice the body design differences, but, [SPEAKER_01]: Yeah, yeah, and as you said, you know, as long as you can hook up your phone and you get that interface on there What's sitting underneath that most people don't really don't ever touch that anyway?

[SPEAKER_02]: I did I kind of fell in love with that EB-3 when I was in Europe for work travel and It had that crisp.

[SPEAKER_02]: It was very crisp.

[SPEAKER_02]: It was very responsive [SPEAKER_02]: on the Santa Fe, we also test drove, I think it was a 20-25, we test drove a 20-25 carnival, used carnival, and I had the same sort of interface, and I was immediately pleased with it, and then when we hit the tell you ride to test drive, and I was like, oh, it's not the new stuff.

[SPEAKER_02]: It just felt more responsive in everything, but I mean, between the two vehicles, it was a tough choice.

[SPEAKER_02]: you know, there were there are pluses on either one of them.

[SPEAKER_02]: I think though that the I think we're very happy with saving 10k on the price from a from a standpoint of payments.

[SPEAKER_02]: And it's got the newer, like I said, the newer the newer and entertainment system.

[SPEAKER_02]: There are some funny things that I've noticed with it.

[SPEAKER_02]: I didn't even realize there were paddles for region controlling region.

[SPEAKER_02]: I didn't think they were going to be offering those on the [SPEAKER_02]: I thought that was only an E.B.

[SPEAKER_02]: thing.

[SPEAKER_02]: So is that unusual for, or is that something that's happening?

[SPEAKER_01]: It is relatively unusual in the industry, but Hyundai and Kia do it a bunch of their vehicles.

[SPEAKER_05]: Okay.

[SPEAKER_05]: It's cheaper to leave the paddles on the steering wheel than it is to do two different versions.

[SPEAKER_01]: In a lot of cases, just to have one steering wheel, you know, they're a real real prime example.

[SPEAKER_05]: This doesn't work with what we're talking about here, but a real prime example is like the seventh generation Corvette.

[SPEAKER_05]: like they had paddles for the automatic, but they didn't want to make a new steering well for the manuals.

[SPEAKER_05]: So the paddles in the manual control the auto rev match system.

[SPEAKER_05]: So it still has paddles with the manual transmission.

[SPEAKER_05]: It just does something else because GM wanted to save a few bucks per car.

[SPEAKER_05]: So it's it's it's [SPEAKER_01]: You push the one on the right it shoots confetti out the right and the right and your shoots confetti off on the off the left Yeah, that's an on days of kids Yeah, you get the same steering wheel on the EVs and on the gas and hybrid models you know on the on the the gas models You know, it's for shifting the transmission on the hybrids and on the EVs it's for controlling region [SPEAKER_02]: Yeah, I will say since you mentioned the transmission, we were talking about just sort of the layout of the console.

[SPEAKER_02]: The center console in both the tell your ride and the Santa Fe much less feeling cranked, it wasn't as high up on your hip, I guess, is the best way to say it.

[SPEAKER_02]: So if you liked that room and not having, you know, just having just an arm rest, but not like having feeling like you've got like a [SPEAKER_02]: a fighter pilot seat or a set of controls right there up next to your nose, that's probably an advantage you're going to get with the tell your ride over the Palacade.

[SPEAKER_02]: The other thing that I really liked on the Santa Fe was that new that transmission stalk changing their transmission stalk.

[SPEAKER_02]: I'm at the tell your ride 24 24 and 25 had the gear shift.

[SPEAKER_02]: Alright, and it took up some space and it had the kind of the older Sarah console set up with the, with the, with the two, with the single phone charger versus the two phone charger and two phones place, it was in the Santa Fe.

[SPEAKER_02]: That, that little, that little shifter, that that fixed stock that's on the Santa Fe and I guess the EV nine and I saw it on a bunch of EV three now yeah, I love that.

[SPEAKER_02]: That is so simple like, [SPEAKER_02]: Why have them even been making like toggle switches in the, in the, in the expedition, in the expedition max and and dials on the Stellantis vehicles like please just just put a stalk and twist R L D and P for park I actually I prefer like if I have to really have a preference, I prefer a stalk that goes up and down like a Cadillac kind of used to do and james.

[SPEAKER_05]: Um, and that's really like, because when you want to throw it in reverse, like if you're doing a weird parallel parking thing, like it's, that's probably easiest, but yeah, we, we had a transmission stop for a while, and then we've figured out that we don't need to come back to that to anything mechanical to work.

[SPEAKER_05]: And then we're like, oh, well, we've got to reinvent the wheel and put it in weird places and do weird buttons.

[SPEAKER_05]: Um, no, I think having it, where it is on the new HMG vehicles is a pretty good spot.

[SPEAKER_05]: Looks a little phallic to me.

[SPEAKER_05]: I don't want to bring that up.

[SPEAKER_01]: It is too much, but my only issue with what that design is where they put the start stop button on it.

[SPEAKER_01]: Yeah, it's too close to the, yeah, it's too close to the little awkward to reach that.

[SPEAKER_02]: Yeah, that was something I noticed.

[SPEAKER_02]: I still notice that if you're in the Santa Fe, and I guess the EV-9 and the EV-3, the screen is something I'm noted when I wrote my little discord blur about the EV-3.

[SPEAKER_02]: It's a long reach.

[SPEAKER_02]: If you're sitting in the driver seat in the EV-3 and even more so in the [SPEAKER_02]: And the Santa Fe, which are bigger inside it's so it's a reach to get to that corner if there's something on that right hand side of that screen because it does stretch.

[SPEAKER_02]: I don't know if that's I don't know if that's screen new being this for me because I haven't had a I had a And a digital screen in a car that big until this vehicle But it was the button I agree is behind you can't see it like my wife it took her five minutes to how do I start the car?

[SPEAKER_02]: That's long trip home from the dealership.

[SPEAKER_05]: Some automakers, some automakers that sell in both left and right hand drive markets will sometimes you'll get a car and it'll be configured.

[SPEAKER_05]: There's actually an option to change the orientation in the settings.

[SPEAKER_05]: I know that's not the case on your car, but I've seen, I've been in some where, like, Toyota's older infotainment system, like, [SPEAKER_05]: I remember climbing in like a highlander or something and I'm like, why do I have to reach all the way over for this basic function?

[SPEAKER_05]: And it's because it was setting in right hand drive mode.

[SPEAKER_05]: And so you can move like parts of the home screen over.

[SPEAKER_05]: I think as screens get bigger, like automakers really need to put more thought into, okay, the stuff you are going to use the touchscreen for can't be all the way over on the far side.

[SPEAKER_05]: of the screen doesn't need to reach, you know, you got to reach all the way over for it.

[SPEAKER_05]: Commonly used stuff should be closer to, or not have a touch screen for everything, but yeah.

[SPEAKER_05]: That's, that was not allowed anymore.

[SPEAKER_02]: That was the biggest thing that I was worried about is if there's stuff that she can't see on the screen that she needs to see, and if it was like the EV3, my comments on the EV3 that I drove in the Netherlands, it had the [SPEAKER_02]: the actual display output of what your climate control settings were.

[SPEAKER_02]: It's right behind this year wheel.

[SPEAKER_02]: You can't see it in that little tiny, mini middle screen, but the Santa Fe didn't have that.

[SPEAKER_02]: I didn't see anything like that in the, in the tell your ride.

[SPEAKER_02]: I will say that I think, you know, we get the things we gave up on the tell your ride.

[SPEAKER_02]: And this is for anybody who's listening that's, you know, thing about buying a big car like I just had to or my wife just did.

[SPEAKER_02]: me my wife just did do we had you know you got to decide do you want 360 degree parking cameras or you just want to back up camera that's one of the things we sacrifice do you won't nap a leather versus whatever the leatherette kind of stuff is um i'm trying to think you know do you want your bum cooled or you just want it heated i mean you don't know it's probably cool [SPEAKER_02]: That was, I was kind of really excited about having that.

[SPEAKER_02]: My daughter loves to, to, to, to, to, to, to, he'd use the heated seats in the minivan that we're giving up, um, and I, I think she would have really liked the cooled, cooled seats, um, but, you know, those are the kind of things you're giving up with that $10,000.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: The other vehicles that we looked at, we looked at, I really wanted her to try out the EV9.

[SPEAKER_02]: She was absolutely, and I'm curious, if you have family members like this, she would absolutely not consider an electric vehicle.

[SPEAKER_02]: And she just, the range anxiety is just there or the ability to get it charged.

[SPEAKER_05]: I've covered EVs almost exclusively since mid 2020.

[SPEAKER_05]: I hear that, and like I understand, like I get where her anxiety comes from, I do, because she probably watches TV at some point, or you know, sees some stuff on mine, or whatever.

[SPEAKER_05]: It's not as bad as I think, probably she thinks, but it could be better, like, you know, for sure, could be the infrastructure and stuff could be better.

[SPEAKER_02]: is that for me?

[SPEAKER_02]: Yeah.

[SPEAKER_02]: Yeah, I do.

[SPEAKER_02]: I do.

[SPEAKER_02]: Um, um, I, um, I have, uh, I have a, I have a driveway.

[SPEAKER_02]: We do not park the vehicles in the garage.

[SPEAKER_02]: Uh, there is an old, uh, motorcycle there that probably needs to go by by.

[SPEAKER_02]: It's been sitting there since I became a dad.

[SPEAKER_02]: Uh, and then the other side is full of law and equipment.

[SPEAKER_02]: So we park, we, I, we park outside and I charge, I have a [SPEAKER_02]: And what we were planning on doing and I'm still planning on doing it is going to a 40 amp or 50 amp circuit.

[SPEAKER_02]: This is an older house.

[SPEAKER_02]: So we got to figure out what that's going to cost and how much, you know, what kind of a project that's going to be.

[SPEAKER_02]: But to get that full level to charge.

[SPEAKER_02]: I don't want to do product endorsements on here, but we're happy.

[SPEAKER_02]: I've been happy with the Grizzle E. It's a Canadian charger.

[SPEAKER_02]: I think it's rebranded from another brand.

[SPEAKER_02]: the I got that I think that's what normal has to.

[SPEAKER_02]: I think she has a grizzly.

[SPEAKER_05]: Yeah, she has that and I think they're actually the original Yeah, they're made.

[SPEAKER_02]: They're really nice.

[SPEAKER_02]: If we had gotten any of the what I would have done has gotten the [SPEAKER_02]: gone ahead and dropped the bank on getting an outlet a 240 volt outlet, plugging one in and actually paying for there's a there's a version of a grizzly that does dual charging and I would have I would have charged hers because mine would have been my Jeep charges up at work with the level two charging in two hours.

[SPEAKER_02]: So then I got to I could have charged as soon as mine disconnected [SPEAKER_02]: I was I was very happy.

[SPEAKER_02]: I counted it as a win.

[SPEAKER_02]: I banked the win that she went with the hybrid and then we would be dead.

[SPEAKER_02]: Actually now it's really bad right now.

[SPEAKER_02]: But I would have liked to have seen like I said at the beginning of the segment.

[SPEAKER_02]: The [SPEAKER_02]: the the eB9s they were all over car max and and I keep going back to car max that's where we but if you guys are wondering why is he keep talking about car max?

[SPEAKER_02]: It's it was easiest for us to search and find and and mood vehicles around if we wanted to bring one from out of state there were eB9s all over the place as soon as the the war and Iran started and the price has started to shoot up [SPEAKER_02]: reserved, reserved, reserved, reserved, reserved, all across.

[SPEAKER_02]: And you could not get one.

[SPEAKER_02]: And they are only just now starting to appear back in.

[SPEAKER_02]: I don't know if that's a cyclical thing, or if it was truly tied to the gas prices, shooting up all its own, or if it's just part of the cycle in the use car market.

[SPEAKER_02]: But I would have loved to have seen what that would have looked like relative to the tell you ride was where you've got the same amount of space.

[SPEAKER_02]: EV 9, [SPEAKER_05]: has been out long enough now that you're going to have a lot of awfully scarce.

[SPEAKER_05]: So that's probably why you're starting to see kind of a flood.

[SPEAKER_05]: If you'll allow me to editorialize briefly, I don't like the EV 9 all that much.

[SPEAKER_05]: I don't think the ride and handling is as refined as it needs to be, [SPEAKER_05]: like a full generation newer.

[SPEAKER_05]: There's nothing, it's not bad, it's not wrong, there's somebody as it, like, hey, cool, but it's a little jittery, it's a little, just stuff doesn't feel quite assorted, and it feels much more assorted on the stuff that's kind of come out after that, for what it's worth.

[SPEAKER_05]: My question about the saying I've faith though, how are the dogs?

[SPEAKER_02]: The dogs are good, so just a little bit of background if you're, if you're shopping these guys at Carmax.

[SPEAKER_02]: We also, I did look at Carvana as an alternative.

[SPEAKER_02]: Probably the most dog friendly dealership in the world.

[SPEAKER_02]: They let the, when we took it, [SPEAKER_02]: when we went on the test drive of the Santa Fe, the guy said, I said, I'm going to follow you along behind you in the Jeep and then we'll stop somewhere and maybe we can change cars and I can get a test drive and see how it drives, make sure there's no noise or anything.

[SPEAKER_02]: The guy said, dude, just take your dogs with you.

[SPEAKER_02]: I said, what?

[SPEAKER_02]: And he said, yeah, just take the dogs.

[SPEAKER_02]: We love dogs here.

[SPEAKER_02]: I said, okay.

[SPEAKER_02]: And, uh, [SPEAKER_02]: I said, let me go get the pants.

[SPEAKER_02]: He says, don't worry about it.

[SPEAKER_02]: Just get them in there and we did put the beds in because I had no intention of having long dog nails tearing up a poultry and an unpaid for car.

[SPEAKER_02]: But they got in.

[SPEAKER_02]: They fit the if you're our dog person and that's a factor in buying the car.

[SPEAKER_02]: Just be aware that these bigger.

[SPEAKER_02]: 3-row SUVs.

[SPEAKER_02]: They have, I didn't realize I've gotten this advance in the back.

[SPEAKER_02]: They now have all these little controls and digital controls and extra vents.

[SPEAKER_02]: Just keep that in mind.

[SPEAKER_02]: In the Tiger ride, the advantage with the Tiger ride for dogs is all the controls are up top in the headliner.

[SPEAKER_02]: and the air comes from the top, like more like a larger SUV, but with the Santa Fe, it's side vents.

[SPEAKER_02]: So we'll see how long it takes for those to become clogged with dog hair over the years.

[SPEAKER_02]: Hopefully not.

[SPEAKER_02]: It hasn't destroyed our mini van in 10 years, but we'll see.

[SPEAKER_02]: And I just hope they don't turn off the air conditioning back there with their bony but in the back of the car.

[SPEAKER_05]: I believe if your car, the last Santa Fe had, it's been a minute.

[SPEAKER_05]: But the last Santa Fe had I think for a loan, I think it took the dog in it.

[SPEAKER_05]: And the motion sensor is picked up to the dog was still in the car.

[SPEAKER_05]: And it would send an notification to the phone.

[SPEAKER_05]: That's why I haven't even so like the alarm would go off plus plus it would send an application of the phone like an agent's going on.

[SPEAKER_01]: Santa Fe might have that depending on what trim level it is.

[SPEAKER_01]: Yeah, it might have this the advanced, uh, forget to call it.

[SPEAKER_02]: child recognition system or something.

[SPEAKER_01]: Yeah, that's my past or occupant detection rear occupant detection system.

[SPEAKER_02]: It does have that warning is we're getting out of the car.

[SPEAKER_02]: I'm going to have to let my wife know that because if she goes in to go get dog food and she leaves the car running definitely do not want to have a moment in the parking lot at Hollywood feed and the car alarm going off and she doesn't.

[SPEAKER_02]: Oh, it's going off.

[SPEAKER_05]: If the car is running [SPEAKER_01]: If it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's, if it's [SPEAKER_05]: Volvo even picks up heartbeats in the footwells now, which is pretty, which is pretty weird.

[SPEAKER_02]: And that is, yeah, that is pretty, that's, that is beyond what I was even thinking about.

[SPEAKER_02]: I just, I just need the two of them to be able to lay down with that.

[SPEAKER_02]: We might have a crop of each other, and that's, from my Jeep to the Santa Fe, that's a much, a big improvement.

[SPEAKER_05]: I will say this in my own space.

[SPEAKER_02]: I will say that the other vehicle that we were looking at, the Subaru Ascent, that was one that my wife designated as comfortable in front.

[SPEAKER_02]: And it's pretty roomy and back for dogs.

[SPEAKER_02]: We didn't get a chance to drive one though.

[SPEAKER_02]: The Onix edition was the one that seemed to be the one to go for if you could get it.

[SPEAKER_02]: And it was about at 20k or below in car max, it was about 38 to 40.

[SPEAKER_02]: So it was in our price range.

[SPEAKER_02]: And like I said, the eB9, if I could have gotten her to test drive one, if we could have found one in the current gas climate, those the light-long range version or the wind, they're hovering around 38 to 40k.

[SPEAKER_02]: In fact, I think the winds have gone up to about...

[SPEAKER_02]: 42 or 44 in the past week or two so they're they're start the prices are starting to climb used for those.

[SPEAKER_02]: I would have liked to test it done a test drive.

[SPEAKER_02]: I have a little sentimentality our first greyhound that we ever adopted was in a Subaru and a funny anecdote we adopted her.

[SPEAKER_02]: We were driving her way home.

[SPEAKER_02]: This is the 1999 Subaru Forester and [SPEAKER_02]: She immediately decorated that included rubber pad with a poo on the way home.

[SPEAKER_02]: She just got car sick and I said, well, we're keeping the dog, I'm glad this is, I can hose this out or wipe it down with some wet wipes and a parking lot.

[SPEAKER_02]: So it would have been nice to get the Subaru, but I think we're going to be super happy with the Santa Fe.

[SPEAKER_02]: I'm really, I'm really hoping the quality holds up.

[SPEAKER_02]: And from what I've heard from [SPEAKER_02]: the the key is in the tight and the key is in the Hyundai is really seemed to hold their quality these days where they used to not better.

[SPEAKER_05]: Yeah, they've got to have a lot better.

[SPEAKER_05]: I mean, if you want to give best improved award, I mean, it's definitely to occasionally hear stories, but I think you have that with any automaker and I'm not entirely sure like Toyota in 2026.

[SPEAKER_05]: deserves all of the quality.

[SPEAKER_01]: Yeah, so it's a fair number of issues.

[SPEAKER_01]: So yeah, they're no Ford.

[SPEAKER_05]: Oh yeah, sure.

[SPEAKER_05]: But like to kind of address there's sort of like, you know, the pricing, the script and seeing stuff like that is like, [SPEAKER_05]: A lot of people buy HMG stuff, the Hyundai's or KS are stuff like that and when they first came to the US, like dealers had to sell them pretty cheap and up until not too long ago They were severely discounting the stuff so like when you flood when you flood the market with a lot of vehicles that you've discounted heavily That really hurts that that resale value see you find them unused through the reused dealer like a car max or whatever and you're like, oh, why are these cheaper than the Toyota as well

[SPEAKER_05]: There's more of them in the dealer may have had to discount them to sell them, but I wouldn't say that there's anything [SPEAKER_05]: I wouldn't expect any issues back on, but you know, and you still got some warranty left on it.

[SPEAKER_05]: So that's a warranty left.

[SPEAKER_05]: Again, it's not forward with the most recalls any out of makeers have ever had and I hope that he has key in hand.

[SPEAKER_05]: They've put the whole key of the ways immobilizer thing behind him, but like, you know, there's, [SPEAKER_05]: And you bought all nearly a brand new car.

[SPEAKER_02]: Yeah, and I should mention that the at thirty six thirty seven selling price.

[SPEAKER_02]: It had less than 10,000 miles on it.

[SPEAKER_02]: I was advertising it with 10,000 miles out.

[SPEAKER_02]: I mean, it's it's not bad at all.

[SPEAKER_05]: I get press cars sometimes that have 10,000 miles.

[SPEAKER_05]: And we know what you guys do to them.

[SPEAKER_02]: Yeah, I wouldn't buy you.

[SPEAKER_02]: That was just sailing by his press card.

[SPEAKER_02]: No, no burnouts on our restaurant.

[SPEAKER_01]: Well, Roman just did.

[SPEAKER_01]: He just bought a lot of Land Cruiser from the to it, aggressively.

[SPEAKER_01]: Roman sent you to.

[SPEAKER_01]: I don't want to.

[SPEAKER_05]: So, you know, you got to worry about those YouTubers.

[SPEAKER_05]: No, that sounds fantastic.

[SPEAKER_05]: And I would definitely save the 10 grand.

[SPEAKER_01]: This is not the day.

[SPEAKER_05]: I can't think of much that would.

[SPEAKER_01]: I mean, if it fits you and your life is comfortable with it, you know, it's a great choice.

[SPEAKER_01]: Yeah, it's a shame you couldn't get her to at least test drive an EV-9 or an Ionic 9.

[SPEAKER_01]: But you know, the Santa Fe is not a bad choice at all.

[SPEAKER_05]: Well, and in a couple of years too, when you decide to switch, if you decide to switch again, you're going to have used busy woodland and trail seekers, which I think is like my current sort of like family EV of the moment.

[SPEAKER_05]: Um, you know, you're going to have use guidelines at EV 9s and you're going to have probably EV 3 is in stuff because and highly or EV 3 is soon and I get it like like the you're you're you're going to almost be spoiled for choice in the EV space come this next sort of cycle of getting any or a new to you car it's it's not bad.

[SPEAKER_02]: And if anyone is looking, the other things I would share about the experience right now get pre-approved with your bank or something gives you an option.

[SPEAKER_02]: I think that's kind of standard, especially if you can't lease with a used vehicle.

[SPEAKER_02]: The other thing that I didn't really [SPEAKER_02]: With a long I we did pay for the extended like a a car max warranty the good thing about this one is if you go come back in six months and cancel it You can get it they'll pro rate it and give you the refund which you would definitely not get with a dealership.

[SPEAKER_02]: I don't think with that So we did that I think the other thing the other thing that I was going to say about this was [SPEAKER_02]: You know, it's just no, you're just be ready to try out a couple of cars and don't discount the electric, the electric if you're out there and you're looking for it.

[SPEAKER_02]: I really wanted it to do it, but you know, that hybrid, I was super surprised.

[SPEAKER_02]: I think keeps telling us it's 36 miles per gallon and if that really holds up, I'm going to be super excited with it.

[SPEAKER_02]: a couple of things.

[SPEAKER_02]: The the other thing is keys.

[SPEAKER_02]: When did the hell that they become like $600 to get a key for a second key?

[SPEAKER_05]: That's been a lot.

[SPEAKER_05]: Here's a top tip.

[SPEAKER_05]: If you go to Costco, I don't even think you have to be a Costco member because they're sitting in the parking lot sometimes.

[SPEAKER_05]: But Costco has this deal with, I forget the key replace with thing, but they offer on the spot, [SPEAKER_05]: mostly new cars key duplication for like a third of the deal in price.

[SPEAKER_05]: Like yes.

[SPEAKER_05]: So I wouldn't, you know, I wish I knew that.

[SPEAKER_01]: I wish I thought of that before I got a replacement key for our old Civic couple of years ago, which ended up costing me like, by the time between the key for 250 bucks in the time they program it and everything, I was almost 500 bucks for that.

[SPEAKER_02]: So I think the service is called car keys express and they do road shows at your local Sam's club in Costco.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: And they're 20% off price is still around $500.

[SPEAKER_02]: So it's still I think I've heard four figures if you go through the dealerships.

[SPEAKER_02]: So fingers crossed right now.

[SPEAKER_02]: I'm just going to accept it as [SPEAKER_02]: Hey, I just won't drive it.

[SPEAKER_02]: I got my I've got my Jeep.

[SPEAKER_02]: I'm happy with my Jeep and now we can take now I can get less heck of a dog here and and wear and tear in the in the Jeep in the meantime.

[SPEAKER_02]: But yeah, if it like if anybody's out there looking the Kia the the Kia's and the Hyundai is a really nice and they're they're at that what is it Sam that you say that the average new car prices right now is action prices.

[SPEAKER_02]: Yeah, the transaction.

[SPEAKER_02]: What is it right now?

[SPEAKER_02]: 40 to 50,000?

[SPEAKER_01]: It's just over 50,000 right now.

[SPEAKER_02]: Yeah, so take advantage of the used market.

[SPEAKER_02]: It's out there and hopefully we'll have this one for a long time to come and I really do appreciate you guys give me a chance to share kind of our buying experience in our thought process and hopefully somebody can learn from it and come away with a new car for their family and their dogs.

[SPEAKER_05]: But we don't always, we don't always buy new cars, you know, and it's part of an experience that like, hey, we get a car every week or whatever, and we can test this and do that, but like, don't really work with dealers.

[SPEAKER_05]: And, you know, there are some good dealers out there.

[SPEAKER_05]: Um, they might even be listening to this podcast, but there's also a lot of really bad dealers out there.

[SPEAKER_05]: And sometimes it can be hard to figure out, you know, where to go and who to trust.

[SPEAKER_05]: I agree that I like the Karmax model quite a bit.

[SPEAKER_05]: I think they, I don't think there aren't commission.

[SPEAKER_05]: I think they get paid for Karmax.

[SPEAKER_05]: They sell, but I don't think they have the same kind of commission structure.

[SPEAKER_05]: Um, and up until Doug DeMiro made a big, hey, about crime access warranties, like their extended warranties were like, incredible for a while.

[SPEAKER_05]: They're still good for what I understand, and like, there was a time that you could like, he did a whole YouTube series on it, it was wild.

[SPEAKER_05]: Um, but yeah, I think that anybody that's, [SPEAKER_05]: doesn't like negotiating.

[SPEAKER_05]: And I don't know who does.

[SPEAKER_05]: Maybe if you do more power to you, but I would rather I think the Saturn models ahead of its time.

[SPEAKER_05]: Um, I think GM screwed up a lot of Saturn stuff.

[SPEAKER_05]: And that's why I didn't work, but the idea of just having the price and that's to price you pay.

[SPEAKER_05]: Oh, it makes a lot of sense to me, man.

[SPEAKER_02]: We were, if for anybody who's wondering, [SPEAKER_02]: uh... not counting not counting them prepping the vehicle and everything uh... actually they had the car we called them on the way home we were coming home from again we're beginning greyhounds it's our it's our hobby uh... as a family volunteering in that sort of thing we were coming from an event and we basically called this place we had an hour and a half drive to get back from the event up to the place they had the car ready to go they did need to vacuum it out and do the final prep of it

[SPEAKER_02]: And we spent about two hours doing paperwork, we were on our USA AAP, filling out the final price and the sale stuff.

[SPEAKER_02]: Two hours, and two hours total once we were there, and we were out the door.

[SPEAKER_02]: So, you know, if that's that you're kind of buying experience.

[SPEAKER_02]: Spend a whole day and like I said do you know have to dance around and circle and do and talk to the gods To negotiate with the finance guy or whatever It's it's a much easier thing and I'm with you Chad.

[SPEAKER_02]: I won't I want to get in there and get out of there and if the price is reasonable enough I want to go [SPEAKER_02]: And yeah, we'll see in a couple of years, I've been keeping an eye on their ribbons, their ribbons are still ridiculously expensive, especially now that the PHEB is gone from the Stolantis lineup.

[SPEAKER_05]: Yeah, I was just going to ask you really quick.

[SPEAKER_05]: I know we're probably going to wrap up your chatty about your new car, but how is your 4x experience bed?

[SPEAKER_05]: I know there's been some recalls.

[SPEAKER_05]: A lot of recalls.

[SPEAKER_05]: There were telling people to not park inside for a while.

[SPEAKER_05]: Like, where have you been on it?

[SPEAKER_02]: So I received, again, it was a second hand.

[SPEAKER_02]: So I didn't always receive the Stellantis notifications.

[SPEAKER_02]: I did just find it in some old mail.

[SPEAKER_02]: The one, the second recall.

[SPEAKER_02]: The first recall that I had, I went in and they, this was the, hey, well, this, this vehicle may burn your business and or your house down battery thing if it's just sitting there.

[SPEAKER_02]: Even if you just stare at it.

[SPEAKER_02]: So I took it in, they did a software check, it passed.

[SPEAKER_02]: So they were checking for whatever the, to see if there was a software condition that would match the one that they were seeing and I guess the damage battery cells, I guess from LG and then the second one just came out in November and everybody in the discord was saying, oh, if you gotten your vehicle checked out when I took it in, they said it was going to be here, we're going to do.

[SPEAKER_02]: five or six hours of tests.

[SPEAKER_02]: We're going to rewrite the soft wire on eight of the major out of like 30 software controllers in the car.

[SPEAKER_02]: And then they said if it if it fails any of those tests, you can't take the car back and it might be three weeks before we can get it repaired for you and get in replace it with a new pack.

[SPEAKER_02]: And when they sent me to enterprise to take that vehicle, you know, to have the rental.

[SPEAKER_02]: uh... they wanted to put me in a a jeep compass and i said nope i see that wagon here on the other side of the parking lot can you clean that up for me and put me in that and then i got to drive a wagon here and i have completely different opinions about that but we won't go into it on this on this episode but it was i was looking at three to three weeks before uh... if they had found something wrong and that was a little concerning i love the vehicle it's a fantastic car i think the coal still has hers right

[SPEAKER_05]: Well, let's say that you talk about, you know, you were just got a straight in your last weekend doing Jeep stuff, which is good because a lot of Jeep owners don't Jeep stuff, but one of my best off-roading experiences was actually on the launch of the 4xE Wrangler, because off-roading in that car in any electric car, because in electric mode, like, it doesn't, the 4xE doesn't have [SPEAKER_05]: you feel much more connected to with whatever you're trying to crawl up.

[SPEAKER_05]: So like you give this even the smallest amount of throttle application and like the wheel moves because it's just electric.

[SPEAKER_05]: It's just electric motor doing it.

[SPEAKER_05]: And it's silent.

[SPEAKER_05]: I mean, you can hear everything, nature, other people, you know, the person you just ran over, whatever.

[SPEAKER_05]: Like you can hear, you know, you can hear all of that.

[SPEAKER_05]: And unlike any other [SPEAKER_05]: G model included in the 392 like you don't get that immediate responsiveness in that slow speed off road you have to wait for the sort converted to wind up you have to hamstring the wheel I know in normal driving you don't feel any of that because it's just a normal driving, but once you've off road or did anything like in a peer review or like a p have with an EV mode like in the regular you don't want to do it any other way like it's just it's just the best way to do it.

[SPEAKER_02]: I had my gray hands in the back of the car Jeep.

[SPEAKER_02]: We went on a trail.

[SPEAKER_02]: We had some water forting about a foot and a half foot and a half deep.

[SPEAKER_02]: And I never had a doubt that I was completely safe being an EV.

[SPEAKER_02]: People just need to get it in their heads.

[SPEAKER_02]: The EVs can be just as capable off-road as your ice vehicles.

[SPEAKER_02]: But yeah, being able to do that that first time, I wanted the first time I ever took it on with another group of Jeep people.

[SPEAKER_02]: people had 392s, they had old 1990s era, grand Cherokees, or Jeep Cherokees, and they were following behind this.

[SPEAKER_02]: Your car wasn't running the whole time.

[SPEAKER_02]: I was like, no, I just put on full region, and I put it in four-wheel drive auto, and that's what I did.

[SPEAKER_02]: I didn't even know how to use four-wheel drive low on the vehicle.

[SPEAKER_02]: I still don't.

[SPEAKER_02]: I don't want to admit that.

[SPEAKER_02]: But they were, yeah, [SPEAKER_02]: But I really do hope I really do hope they bring something back that's the Wrangler that has it is truly an electric vehicle, a fuel-efficient vehicle.

[SPEAKER_02]: I hate that they've given it up, but they do have the Recon.

[SPEAKER_02]: I wish I'd seen one in Europe, but I did not.

[SPEAKER_02]: It looks like a really cool vehicle.

[SPEAKER_05]: Travel around Detroit, everywhere.

[SPEAKER_05]: The Recon.

[SPEAKER_05]: You may have seen an adventure in Europe.

[SPEAKER_05]: It's it's a little bit smaller than like the compass.

[SPEAKER_05]: It's like the old renovated size.

[SPEAKER_05]: Oh, yeah, yeah, I think it's actually smaller in a renovated.

[SPEAKER_05]: Yeah, it's a harmony, but it's cool.

[SPEAKER_05]: I think it's really cool.

[SPEAKER_05]: Look in there.

[SPEAKER_05]: Um, I know what it has on, but yeah, I think that still antists like their full EV efforts up until now have really struggled to put it.

[SPEAKER_05]: optimistically, they need to get some stuff sorted out.

[SPEAKER_05]: But I also completely agree with you.

[SPEAKER_05]: The answer is to put a V8 in everything.

[SPEAKER_05]: It's, it is an answer, but it's not the answer.

[SPEAKER_02]: No, it's not the answer.

[SPEAKER_02]: I'm out of the same mind about the Hummer EV.

[SPEAKER_02]: Thousands of horsepower.

[SPEAKER_02]: What could we have done with the three vehicles that the batteries and that one took up?

[SPEAKER_05]: Yeah.

[SPEAKER_05]: Have you driven that?

[SPEAKER_02]: That's a, that's a whole shopping trip that I can't even begin to open.

[SPEAKER_05]: Wow, but you feel like you're the king of, of beep mountain.

[SPEAKER_05]: Like you just feel like you are king of the world.

[SPEAKER_05]: Though, I did drive the SUV across the Golden Gate Bridge against Ruffet Rush Hour traffic.

[SPEAKER_05]: So they had, they had it like two lanes wide.

[SPEAKER_05]: And I felt like I was going to fall off the bridge because I was so much wider.

[SPEAKER_05]: And then lanes are so narrow.

[SPEAKER_01]: And you're just kind of, it's a very, very wide vehicle.

[SPEAKER_05]: A very narrow experience.

[SPEAKER_05]: You know, no, like the EV3, like I'm kind of jealous you got to drive me the EV3 already because like stuff like that is the EVs that I get really excited about the affordable or reasonably affordable.

[SPEAKER_05]: You know, I think that's, I think it's easy to build a Hummer EV.

[SPEAKER_05]: I know their engineers would disagree with me.

[SPEAKER_05]: But I think that's easy.

[SPEAKER_05]: I think it's almost easy to build like a rivian or electric Qi wagon.

[SPEAKER_01]: It's the brute force approach to building any EV.

[SPEAKER_05]: Whenever you have an unlimited sort of resources, [SPEAKER_05]: You know, you can do a lot of stuff.

[SPEAKER_05]: When you're constrained, when you know you have to hit at a certain price point, you have to be innovative.

[SPEAKER_05]: You have to be creative.

[SPEAKER_02]: And I think that brings out better automotive engineering to be honest.

[SPEAKER_02]: Yeah.

[SPEAKER_02]: So, but next time next vehicle, I'll see if I can convince my wife the next turn around and give me a couple of years and we'll come back and see if we're still hand cranking the engine to start it up, so to speak.

[SPEAKER_02]: But thank you guys for allowing me the opportunity to share that experience.

[SPEAKER_02]: I hope anybody who's listening can get something out of it and you guys keep being awesome here on wheel bearings.

[SPEAKER_01]: Thanks.

[SPEAKER_01]: And before you go, want you to go ahead and plug [SPEAKER_02]: Yeah, if you I've been volunteering as I was telling Sam before the show I've been volunteering for Greyhound adoption for a good at least since 2013 They are a fantastic breed buddy of mine The fellow I volunteer with the most he and I started a podcast If you were looking for to learn about the breed.

[SPEAKER_02]: It's Greyhound nation at greyhound nation dot dog that's DOG [SPEAKER_02]: And we're not, we don't record, but probably an average of once a month, we were doing a little bit more early on in COVID when we started.

[SPEAKER_02]: And we've slowed down as he's gotten a little older and the guests, it is kind of a niche podcast, but a lot of the, the things that I, I appreciate about some of Leo reports this week in tech, your, your show, I try to incorporate.

[SPEAKER_02]: some of those quality things about how the show starts and how we present the show.

[SPEAKER_02]: So you guys set a great example with the great camaraderie that you all have here, and the production value over to it network.

[SPEAKER_02]: So if you're interested in the dog and learning about the breed, [SPEAKER_02]: uh... it is the only dog in the world uh... that can go uh... forty forty five miles per hour as fast as a car uh... on it's own so uh... one of the few of them i do that courties when they want to chase after a car it seems like they want to go forty five uh... it's a bit

[SPEAKER_01]: any day any day you want to meet with the corgi and a greyhound in the in the dog park and see what the see what how that turns out all right well thank you for joining us Michael and it's a nice meeting you and glad to hear your story so yeah thank you so much guys and keep in awesome thanks Chad Sam okay all right I am gonna hit stop for a second here [SPEAKER_01]: so can get make sure.

[SPEAKER_01]: So that was a great conversation with Michael.

[SPEAKER_01]: And Chad, I want to thank you again for jumping in at the last minute today.

[SPEAKER_05]: Oh, no, thank you for letting me come on and talk about cars because I like doing that.

[SPEAKER_05]: And as much as I joked earlier in that interview, oh, the listeners like this, the, oh, don't worry, nobody's going to hear this.

[SPEAKER_05]: When Michael was talking about something.

[SPEAKER_05]: Oh, yeah.

[SPEAKER_05]: you've got a really great audience.

[SPEAKER_05]: I see people mentioning the show a lot in a lot of places and it's fun to talk with smart people about the industry because sometimes the industry feels kind of crazy and sometimes the world feels kind of crazy and it definitely is and it kind of all the the streams kind of cross and [SPEAKER_05]: I feel like some days I want to pull a little bit of my hair out that I have left.

[SPEAKER_05]: So I really enjoy coming on talking again to my people.

[SPEAKER_05]: And I like carrying Michael's story because we don't necessarily go through the new carbine process all the time and things change and being able to understand what regular consumers, I mean these are the easiest, but what regular consumers are interested in, I think only makes our job.

[SPEAKER_05]: easier.

[SPEAKER_05]: Make sure it makes it better to do our jobs.

[SPEAKER_05]: So I'm glad he was on here to do that.

[SPEAKER_01]: And then as we say goodbye, actually we'll hear a little bit of Nicole on today's show because we've got an interview that she recorded a couple of weeks ago at the New York Auto Show with Allison Wither's phone, who is the chief marketing officer for Nissan.

[SPEAKER_01]: So as soon as we say goodbye, you'll hear Nicole jump in and have a chat with Allison.

[SPEAKER_01]: So woo, let's see.

[SPEAKER_05]: Oh, hey, I'm going to pimps something.

[SPEAKER_05]: Oh, speaking of Nicole.

[SPEAKER_05]: I don't know.

[SPEAKER_05]: You know, he's sorry.

[SPEAKER_05]: It's like, stop the pouring.

[SPEAKER_05]: Stop recording the grass.

[SPEAKER_05]: Stop.

[SPEAKER_05]: I don't have it back.

[SPEAKER_05]: No, um, if you like Nicole or Robbie, which I'm assuming you've listened to this podcast, she do.

[SPEAKER_01]: Um, and you know what I'm listening for me, that's for sure.

[SPEAKER_05]: And if you're a super duper nerd, um, I just started a Star Trek podcast recently and they're both on it.

[SPEAKER_05]: Sam will have a link in the show notes, but um, if you like hearing them talk, anyone here I'm talking about nerdy stuff, it's kind of fun.

[SPEAKER_05]: I just wanted to pimped that quick.

[SPEAKER_03]: All right.

[SPEAKER_05]: Thanks.

[SPEAKER_05]: All right.

[SPEAKER_05]: Bye.

[SPEAKER_03]: for name and title, so I had it officially.

[SPEAKER_00]: Allison with her spoon teeth marketing officer for Nissan.

[SPEAKER_03]: Okay, and what we were starting to talk about before I hit record.

[SPEAKER_03]: Yes, was the dipsy?

[SPEAKER_03]: Yes, which misear not super bad.

[SPEAKER_00]: Correct.

[SPEAKER_00]: Yeah.

[SPEAKER_00]: They're super bad, Jason.

[SPEAKER_03]: Not super bad.

[SPEAKER_00]: The super bullet Jason.

[SPEAKER_00]: So.

[SPEAKER_00]: We wanted to help drive consideration for Rogue, we're in kind of the last year, we're getting ready to come out this year in 2026 with the Rogue Hybrid.

[SPEAKER_00]: But we still have a lot of our current generation Rogue, so we want to make sure that we're continuing to grow consideration for that.

[SPEAKER_00]: We knew that we wanted to do something.

[SPEAKER_00]: We felt like we wanted to, we felt like we wanted to insert ourselves into the Super Bowl moment, but we didn't have the typical buy for it.

[SPEAKER_00]: So we thought about, okay, how can we connect with this moment in a way that feels natural and something that's much more, I think, like, pays homage to Super Bowl.

[SPEAKER_00]: And so we were talking with our engineering team and there is this little known fact that, [SPEAKER_00]: In the rogue, you can actually do the Todd Latch for your child car seat in all three seats in the back row.

[SPEAKER_00]: And so most cars they only have it on the passenger side of the driver's side, this one you can actually use in the middle seat.

[SPEAKER_00]: So we're like, you know what else you can do with that.

[SPEAKER_00]: Like, what is one of the most frustrating things about going to a Super Bowl party?

[SPEAKER_00]: It's transporting the dip.

[SPEAKER_00]: And how many times have you gone to a party?

[SPEAKER_00]: And it's in, it's at your feet, you're holding it, it's going all over the place.

[SPEAKER_00]: And so we thought, let's take the idea of the security that you can have in the tall seat and actually apply that to the dip.

[SPEAKER_03]: It's hilarious.

[SPEAKER_03]: I know it was just like a stick for the ad, but I really want you to make that.

[SPEAKER_00]: We have a few of them.

[SPEAKER_00]: Yes, they took one of them, but they did take, they disassembled one of them.

[SPEAKER_03]: But did they think they thought it would be scary?

[SPEAKER_00]: No, I think they thought maybe things were being hidden in it.

[SPEAKER_00]: When it went through the, yeah, when we were coming back from the shoe.

[SPEAKER_03]: Okay, I guess it's weird enough that you say we'll be looking at what?

[SPEAKER_03]: What is this?

[SPEAKER_00]: Yeah.

[SPEAKER_00]: But we are talking to, and part of it, too, is we, you know, obviously we work really closely internally.

[SPEAKER_00]: So we're talking with the AfterSales team.

[SPEAKER_00]: We wanted to see if there are, like, is there any interest in this?

[SPEAKER_00]: And I think we have seen this right?

[SPEAKER_00]: So, yeah.

[SPEAKER_03]: You convinced me to buy a rope just so I can do that.

[SPEAKER_00]: All right.

[SPEAKER_00]: I'm going to go back and tell them that.

[SPEAKER_03]: in your marketing, but greater purpose of this conversation.

[SPEAKER_03]: Yeah, so I think the fact that I love that at was what you're trying to do was sort of freezing the profile of Nissan.

[SPEAKER_03]: Yeah, it's sort of kind of playing under the radar a little bit.

[SPEAKER_03]: Yeah, and you talked about, and the email that I got from you guys, you talked about trying to, it's been pushing the four men and then tell me about that.

[SPEAKER_03]: What's your new angle to get people to know who Nissan is again?

[SPEAKER_00]: The biggest thing is is actually reinforcing the quality and durability of our vehicles.

[SPEAKER_00]: And I think that over time, we haven't necessarily focused on that enough.

[SPEAKER_00]: And so we have were the number one mainstream brand for IQS from J.D.

[SPEAKER_00]: Power.

[SPEAKER_00]: So initial quality study.

[SPEAKER_00]: And we have great vehicles, they're incredibly durable, high quality, and we want to make sure that consumers understand that about us, because I think when you think about Nissan's we were, we've always been historically just great cars can kind of get to anything totally reliable, and we wanted to get back to that.

[SPEAKER_00]: So we've been really reinforcing that over the last year.

[SPEAKER_00]: We've been doing a lot of long-form content, and [SPEAKER_00]: going to our engineering facilities and our testing facilities and going in-depth and showing all the testing processes that our vehicles go through and kind of hearing from our actual engineers talking about how whether it's pathfinder or rogue or frontier or how we take it to the next level when it comes to testing and making sure that it's going to these vehicles are really going to be built for our consumers best whatever it is that they need it for.

[SPEAKER_03]: So, there's the trend right now that everything has an off-road version of everything has, you know, every company has their own little load for what their off-road trend line is.

[SPEAKER_03]: Is that a key part of what you're trying to market right now for Nissan?

[SPEAKER_00]: I wouldn't say that it's necessarily just about off-road.

[SPEAKER_00]: I think it's more about the overall durability because even when you look at Pathfinder, you think Pathfinder, it's a three-row family vehicle.

[SPEAKER_00]: Think about all the things that happen in a family vehicle that are still about durability.

[SPEAKER_00]: So, it's about [SPEAKER_00]: ice cream finer on the car, you know, a lot of things that kids are doing in the back seat, all of that, kicking the seats, all of that demonstrates durability.

[SPEAKER_00]: So it's not specific just to off-road.

[SPEAKER_00]: We have great, you know, our pro-forex with our frontier, and with our modded, those are great examples of more of our off-road capability, but it's showing the durability in kind of any family or any situation.

[SPEAKER_00]: that a consumer is going to be in and whether that's something on in the backseat with the kids or if you want to take it off road.

[SPEAKER_00]: It's all it's about kind of this broader definition of durability.

[SPEAKER_03]: And so to get that family for it into that pathfinder, how do you feel in what your strategy to accumulate that person to say?

[SPEAKER_03]: The pathfinder is the vehicle that you want.

[SPEAKER_03]: This is why we want me have the right durability, the right versatility.

[SPEAKER_03]: How do you communicate that to people?

[SPEAKER_00]: So we actually, we're just launched our Refresh Pathfinder early in February.

[SPEAKER_00]: And so what we actually wanted to do is we actually, the entire marketing around for Pathfinder is around what are all the things that a Pathfinder can do to toll through the eyes of a child.

[SPEAKER_00]: So children can be very imaginative, obviously.

[SPEAKER_00]: And so we were asking kids, [SPEAKER_00]: what do you think the pathfinder can the pathfinder do this?

[SPEAKER_00]: And so then they they've been drying out all these different ideas and it's like pickle bridge and like a fudge you're fudge river yeah yeah that came out and yeah that came out in February so we can say that to you but I haven't seen this yeah you don't want you enough to be with commercial [SPEAKER_00]: And so I think that's another example of how durability can be going off road, but it can also be in those moments.

[SPEAKER_00]: And think about kids, they had these amazing ideas.

[SPEAKER_00]: You know, they're never done, we're like, well, let's actually do one of these.

[SPEAKER_00]: Let's do what these kids are saying.

[SPEAKER_00]: And actually show that the vehicle can do that too.

[SPEAKER_03]: Yeah.

[SPEAKER_03]: So thinking about what I literally just said, I'm watching FTV to see commercial.

[SPEAKER_03]: I haven't seen those enough because they're not good at it because I just had to watch on a TV.

[SPEAKER_03]: How are you reaching the person who's not really watching TV the way we used to, or ads?

[SPEAKER_00]: Yeah.

[SPEAKER_00]: And I think we have social is becoming so much larger and larger portion of what we're doing.

[SPEAKER_00]: I think TV is almost about 20% of what our total mix is.

[SPEAKER_00]: Yeah, and so where we are, and it's focused, and when we are in TV, it's in moments where we have a lot of eyeballs, and that's really around life sports, and that's kind of, that's where, you know, that's really where you have, you know, captive audiences.

[SPEAKER_00]: So all the other content is really going to be in social media streaming platforms, that's where we want to be showing up.

[SPEAKER_00]: Because we want it, it's not about dictating what a media channel strategy is.

[SPEAKER_00]: It's about being where consumers are, and then meeting them there.

[SPEAKER_00]: influencers are another big piece of it and content creators, because that's a way that consumers are now discovering brands and seen brands in a different way, which also helps us as we're trying to shift perception about Nissan.

[SPEAKER_03]: So do you feel like the employers who set such a change in strategy?

[SPEAKER_03]: I'm surprised this may be 20% I did not know how low it was for the traditional broadcast.

[SPEAKER_03]: people trust influencers like are these seen as it does that get people just saying oh need some exists or does it get people saying I want to buy that.

[SPEAKER_00]: It's I think it's kind of a two-step process.

[SPEAKER_00]: But what we're seeing is that the time lag between when you have natural awareness for a brand to win your buying, that's not really strong.

[SPEAKER_00]: And so consumers or they all see something from Nissan, they'll see something from a creator, [SPEAKER_00]: maybe they'll continue your car and maybe they'll do something that's, you know, kind of more transactional, all that's happening in a very short amount of time.

[SPEAKER_00]: So it is kind of bulk, ultimately what we want to do is we want to get on a consideration set.

[SPEAKER_00]: That's what, that's what, from a marketing standpoint, that's our primary objective.

[SPEAKER_03]: So it's about building you where it is.

[SPEAKER_00]: Exactly.

[SPEAKER_03]: I didn't even think about the past minor, how you do.

[SPEAKER_00]: Yeah, and taking it just a little bit of one step further, and it's not just aware of it, but it's also, I want to consider that in my, as I'm looking for SUVs or small SUVs, putting that in the consideration side.

[SPEAKER_03]: And for the, for the influencer angle and the social media angle, are you targeting all of it because there's so much social media, right?

[SPEAKER_03]: Is there one, one platform or one way of reaching people that way that you find that's better than others?

[SPEAKER_00]: This is actually something it's constantly shifting and I was just going through this strategy a couple of weeks ago actually with the team.

[SPEAKER_00]: So what we're doing is we're kind of going a lot of these content creators they have very specific audiences.

[SPEAKER_00]: So we're matching up our models with some of their specific audiences.

[SPEAKER_00]: And [SPEAKER_00]: Some, some creators are better on TikTok, others are going to be better on Instagram.

[SPEAKER_00]: We try to match that to where our consumers are and try to match that as much as possible.

[SPEAKER_03]: You think your consumers are one of those spots where they have or are they?

[SPEAKER_00]: it'll be all over the place.

[SPEAKER_00]: It'll vary, yeah, it's going to vary.

[SPEAKER_00]: That's what we see.

[SPEAKER_00]: And I think that's what's kind of complicated about marketing right now because we need to be all places.

[SPEAKER_00]: We don't have endlessly unlimited budget.

[SPEAKER_00]: And so it's really about trying to be very targeted and understanding our audience.

[SPEAKER_00]: what, how do they react to things?

[SPEAKER_00]: What are they interested in?

[SPEAKER_00]: And then trying to connect creators as an example with that.

[SPEAKER_00]: But you know, because you, you'll have, and it's, it's, I wish that it was as easy as saying, okay, the frontier, all the consumers are going to be on TikTok, that's not the case.

[SPEAKER_00]: They're going to be all over the place.

[SPEAKER_03]: So even like even something is distinctive as a truck.

[SPEAKER_00]: Yeah, they could be any, it could be any insurance.

[SPEAKER_00]: You have to target all of it.

[SPEAKER_00]: But you have to, you have to do it in different ways.

[SPEAKER_00]: And I think the other thing that makes it complicated is that content that's on TikTok doesn't perform necessarily as well as it would on Instagram.

[SPEAKER_00]: Because the way consumers use those platforms is very different.

[SPEAKER_03]: So then when you're looking at marketing now, you have to do one thing for broadcasts for that word.

[SPEAKER_03]: So one thing for TikTok, and one thing for instance, [SPEAKER_03]: among all these, it's not just you can run the same day, you know, to create it for all of these different things and to provide it.

[SPEAKER_00]: Exactly.

[SPEAKER_00]: And that's where technology is now a benefit because if we were trying to do this 10 years ago, it'd be impossible.

[SPEAKER_00]: But now we have with generative AI, we're able to do a lot more of these types of assets.

[SPEAKER_00]: You're able to take videos and kind of remix them in real time so that, like, that technology helps us a lot.

[SPEAKER_00]: The key thing that we have is the idea is the same and how we want to talk about the car and what we want to communicate about it.

[SPEAKER_00]: that's consistent regardless of what the channel of format of it is.

[SPEAKER_00]: How it comes to life does vary by place.

[SPEAKER_03]: He mentioned gender to the eye, which is a big thing, everyone's the eye eye eye eye eye eye eye eye.

[SPEAKER_03]: How much does that help?

[SPEAKER_03]: How much of a, you know, how much do you allize that and what you guys are trying to do then?

[SPEAKER_00]: Yeah.

[SPEAKER_00]: I mean, we've been really bullish on AI over the last year, so I think when it comes to media delivery, the actual delivery of our messaging to consumers most of that is driven now by AI and the different AI tools that we have, audience segmentation, strategy, all of that's AI is embedded into all of that.

[SPEAKER_00]: When it comes to content, this is probably where there's been the most advanced work that's happened over the last several months.

[SPEAKER_00]: And I would say like [SPEAKER_00]: You would have really the fidelity of the content wasn't great after like 10 seconds.

[SPEAKER_00]: Now you're getting much more to like 15 seconds, 30 seconds, where it's a lot better than it used to be.

[SPEAKER_00]: And so what we've been doing as an example, we have our tier two, so our co-marketing program that we have with our dealers, a big piece of feedback historically for decades has been a dealer in the Northeast region wants to show a background [SPEAKER_00]: LA, those dealers are not going to want to show that.

[SPEAKER_00]: historically it's been impossible to try to actually shoot every single background that's needed.

[SPEAKER_00]: And we have 208 different DMAs.

[SPEAKER_00]: They're all running different assets.

[SPEAKER_00]: Now all of that we just launched at this past quarter.

[SPEAKER_00]: We have all of that now is dynamically generated.

[SPEAKER_00]: So we have thousands of backgrounds that our dealers can go in and select.

[SPEAKER_00]: So you can have, you know, something that's going to be capital urban mountains.

[SPEAKER_00]: All of that is now much more geographically specific.

[SPEAKER_03]: So let's [SPEAKER_00]: Correct.

[SPEAKER_00]: So it's not like showing sunny California in freezing cold.

[SPEAKER_00]: Exactly.

[SPEAKER_04]: That's really cool.

[SPEAKER_00]: And that's where technology again.

[SPEAKER_00]: And I've been doing this for a minute.

[SPEAKER_00]: And this has been the consistent you know conversation that I've had with dealers for years is that they want something that's more geographically specific.

[SPEAKER_00]: And you know these ability wise we could do it.

[SPEAKER_00]: It's just too expensive.

[SPEAKER_00]: But now they're automatically, they're dynamically generated.

[SPEAKER_03]: So with all these marketing efforts that you're making and trying to bring the brand back to student visibility for people, what would you hope if someone saw one of your ads?

[SPEAKER_03]: Anyone?

[SPEAKER_03]: What would you hope that their thought is when they see that?

[SPEAKER_03]: What do you want them to think about Nissan?

[SPEAKER_03]: What do you see that ad?

[SPEAKER_03]: Oh, Nissan is.

[SPEAKER_00]: I want them to think.

[SPEAKER_00]: Nissan has some great cars, and I want to start looking into Ben.

[SPEAKER_00]: That's us.

[SPEAKER_03]: Peace so much.

[SPEAKER_00]: Thank you.

Going Rogue

About this episode

miles to the gallon

Acura Integra

Honda Civic

6-speed automatic

6-speed manual

clutch feel

hatchback

fuel economy

Nissan

teaser image

body on frame

Toyota

plug-in hybrid

vertical integration

Tesla

BYD

EVs

infotainment screen

Scout

lockable weatherproof storage

dealership

miles per gallon

PHEV

CarPlay

transmission stalk

start stop button

infotainment system

Volvo

heartbeats in the footwells

Subaru Forester

quality holds up

extended warranty

program it

car keys express

Request an Explanation

Want to learn more?

Help improve this episode

More from Wheel Bearings