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July 11, 2026 | Weekend Drive: Toyota’s Texas-sized plant investment; market resilient so far in 2026

July 11, 2026 | Weekend Drive: Toyota’s Texas-sized plant investment; market resilient so far in 2026

Automotive News Daily Drive Jul 11, 2026 25 min
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About this episode

Toyota’s board greenlit a $3.6B expansion of its San Antonio truck plant, aiming to shift 150,000 Tacomas from Mexico to the U.S. for sales starting in 2030. The discussion frames it as both a response to tariff pressure and a capacity problem—Toyota is maxed out globally, so reshoring helps protect margins even though some production stays in Mexico. The hosts also assess a resilient 2026 market: hybrids are driving demand, while affordability issues persist beneath steady sales. Headwinds for the back half include lean inventories, fading EV momentum, high MSRPs, and macro uncertainty.

Technical Too Afraid to Ask
Concept

annual reviews

"and the U.S. passed on locking in a long-term USMCA deal, choosing annual reviews instead, which could be a problem for an industry that plans a decade out."

Annual reviews are a policy approach where trade terms are reassessed year-by-year rather than being fixed for a long period. For automakers, this can add uncertainty to long-range planning for factories, sourcing, and vehicle production volumes.

Place

San Antonio truck plant

"Toyota's board approved a $3.6 billion expansion of the San Antonio truck plant this week."

This is Toyota’s truck factory in San Antonio, Texas. The episode says Toyota is expanding it, partly to bring Tacoma production back to the U.S.

Place

Baja, California

"We don't know what's going to happen there in 2030 at that plant in Baja, California. There will still be Tacomas built in Mexico at the new plant"

Baja California is in Mexico. The hosts are talking about a Toyota plant there and what might happen to Tacoma production by 2030.

Place

Guanajuato

"that they finished in 2021 in Guanajuato, which is near Baja. That will continue,"

Guanajuato is a region in Mexico where Toyota builds vehicles. The host is using it as an example of how production locations affect jobs and trade across North America.

Concept

tariffs

"Well, what it means, long story short, extortion works. You slap a bunch of tariffs on a former free trade partner and a bunch of really, really regressive tariffs that cost billions of dollars for automakers."

Tariffs are extra taxes on imported products. If cars or parts cost more because of tariffs, companies often build them closer to where they’ll be sold.

Concept

free trade partner

"You slap a bunch of tariffs on a former free trade partner and a bunch of really, really regressive tariffs that cost billions of dollars for automakers."

A free trade partner is a country with trade arrangements that reduce barriers like tariffs. The segment contrasts that relationship with the new tariff approach, implying it changes the economics of where automakers produce and ship vehicles.

Company

Toyota

"Yeah, they're going to move. They're going to decide, they got to make money. Toyota didn't do that last year, as we described."

Toyota is the car company in the story. They’re changing where they build cars so they can keep making money, especially when trade rules and tariffs change.

Concept

maxed out

"They are maxed out. out not only in North America, but globally. Their production is maxed out."

“Maxed out” means the factories are already running at full capacity. So Toyota can’t easily make more vehicles without adding new production space.

Term

small compact pickup

"They don't have room to build what they want to build like a small compact pickup to fight other small compact pickups"

This means a smaller, more compact type of pickup truck. The host is saying Toyota wants to make this kind of truck, but their factories can’t add more output right now.

Concept

SOP

"But again, takes a long time to stand up an auto plant. First SOP is not until 2030."

SOP stands for “Start of Production.” It’s the target time when a new factory actually begins making cars, and the host is saying it won’t happen until 2030.

Term

tariff bill

"So for Toyota to be able to bring Tacoma here, lower that tariff bill. Remember, they paid, what was it, Larry, $8.6 billion in tariffs."

A tariff bill is the total cost of import taxes. If a company brings vehicles or parts into the U.S. from other countries, tariffs can make that more expensive—so building in the U.S. can reduce the bill.

Term

USMCA

"We'll talk about USMCA and what's going on there. That's a really interesting aspect of all this."

USMCA is a trade agreement between the U.S., Mexico, and Canada. It helps determine what tariffs or trade rules apply to things like car parts and vehicles moving between those countries.

Term

SAR

"Cox Automotive is projecting a full year SAR of around $15.8 million. June came in at $16.1"

SAR means “seasonally adjusted rate.” It’s a sales number adjusted to account for seasonal patterns, so you can compare one month to another more fairly.

Company

Cox Automotive

"But first, Mike, I wanted to talk a little bit about the market... Cox Automotive is projecting a full year SAR of around $15.8 million."

Cox Automotive is a company that follows car-market data. Here they’re being cited because they estimate how many cars will be sold over the full year.

Topic

market resilience in 2026

"What's holding the market up right now? ... it was still down 2.7% for the first half... we can expect to see further shrinkage in the market through the back half of the year."

They talk about how the car market is doing so far this year, why it’s not collapsing immediately, and what might happen later.

Term

hybrid powertrain

"In the short term, if you can go out and get a vehicle with a hybrid powertrain, you're not going to be spending as much at the pump."

A hybrid is a car that uses two kinds of power: a gas engine and an electric motor. Because it can rely on electricity sometimes, it usually costs less to drive than a regular gas-only car.

Term

full EV

"Consumers like that, they're still nervous about going full EV. So you see a real bright spot in the hybrid space."

A full EV is an electric car that doesn’t use gas. You charge it from electricity, and it drives using the battery.

Concept

affordability crisis

"she made the case that the affordability crisis, one of those things making it feel like the market shouldn't be so resilient, she says that that's actually more nuanced than the headline suggests."

An affordability crisis means cars (and the payments to buy them) have gotten too expensive for a lot of people. Even if people are still buying, it can feel harder to justify or manage the cost.

Term

average transaction prices

"Average transaction prices have basically kept pace with inflation over a decade."

Average transaction prices are the typical prices people actually pay when they buy cars. It helps show whether buyers are paying more or less over time.

Term

negative equity

"is a leftover from COVID. You have a number of people who are still dealing with negative equity from COVID."

Negative equity means your car is worth less than what you still owe on it. If you try to switch cars, that shortfall can follow you into the next loan.

Term

certified pre-owned programs

"Many automakers right now, their certified pre-owned programs are turning records even though there aren't that many lease returns coming back in."

Certified pre-owned programs are a way automakers sell used cars that have been checked and come with extra coverage. They rely on enough people turning in cars (like lease returns) to keep the supply steady.

Term

lease returns

"We're still on the bottom end of that trough of having lease returns coming back to dealers to satisfy certified programs."

Lease returns are the cars that people hand back when their lease is up. If fewer cars come back, there are fewer used cars available for sale, which can keep prices higher.

Term

MSRP

"You have the record high MSRP prices we've talked about recently. You have lean inventories, and Cox has said that's the reason why..."

MSRP is the official price on the car’s window sticker that the manufacturer sets. When MSRP is high, it usually means fewer discounts and higher out-the-door costs for buyers.

Term

lean inventories

"You have lean inventories, and Cox has said that's the reason why if you go out shopping now or in the next few months, you're not going to find the summer deals..."

Lean inventories means there aren’t many cars sitting at dealerships. When there’s less supply, prices tend to stay higher and discounts are harder to find.

Car

RAV4

"Just a lot of folks don't have the inventory, and we've talked about how it's affecting some really key models like the RAV4, like the F-150..."

The Toyota RAV4 is a very popular compact SUV. The point here is that when there aren’t many cars available, even a normally strong seller can’t move as many units.

Car

Ford F150

"Just a lot of folks don't have the inventory, and we've talked about how it's affecting some really key models like the RAV4, like the F-150 that would otherwise be selling even better than they are now."

The Ford F-150 is a very popular full-size pickup truck. If dealerships don’t have enough inventory, buyers can’t buy them easily, so sales can slow down.

Concept

oil and gas prices

"when oil and gas prices are going to come down. They'll dip for a few days and then suddenly shoot back up, so that may drive buyers away for the foreseeable future."

Oil and gas prices are basically the cost of fuel and energy. When those prices jump around, it can make people less willing to buy cars because their future fuel costs feel less predictable.

Concept

macroeconomic

"Like I said earlier, all the factors, macroeconomic, microeconomics specific to the industry outside of it, all of them are pointing to contraction."

Macroeconomic just means the overall economy. If the economy is shaky or expensive to borrow money, fewer people buy cars or they buy later.

Concept

microeconomics

"Like I said earlier, all the factors, macroeconomic, microeconomics specific to the industry outside of it, all of them are pointing to contraction."

Microeconomics means the smaller, industry-level stuff—like how expensive it is to build cars and how much demand there is for them. That can affect whether the market grows or shrinks.

Concept

contraction

"It doesn't seem like we're going to grow like we did last year."

Contraction means things are getting smaller—like fewer cars being sold or built. It usually signals a weaker market and more cautious planning by automakers.

Company

GM Energy

"this week on Shift, we're digging into how GM Energy is building new technology to meet that demand."

GM Energy is a part of General Motors that works on energy technology. Here, they’re talking about tools that help the electric grid handle demand more reliably.

Term

grid stability

"piloting to improve grid stability. In the future, the energy companies would be able to draw energy from or power from the batteries to be able to balance the grid"

Grid stability means the electric system stays “steady” and reliable. When lots of new loads like EV charging come online, the grid needs smarter balancing so power stays consistent.

Term

grid reliability

"that can be very significant in terms of improving grid stability and reliability going forward."

Grid reliability is how consistently the power system delivers electricity without failures or interruptions. Improving reliability often involves better forecasting, faster control systems, and flexible resources like batteries that can respond quickly.

Term

EV Battery Recycling

"Kapoor also talks about GM Energy's partnership with Redwood and how EV Battery Recycling can help make battery materials more sustainable."

EV battery recycling means taking old EV batteries and reusing their valuable materials. That can reduce waste and make it easier to build new batteries without relying as much on new mining.

Company

Redwood

"Kapoor also talks about GM Energy's partnership with Redwood and how EV Battery Recycling can help make battery materials more sustainable."

Redwood is mentioned as a partner helping with EV battery recycling. The idea is to reuse battery materials instead of throwing them away.

Car

Toyota Tacoma

"We spent a lot of time this week on trade Toyota moving Tacoma production out of Mexico like we talked about,"

The Toyota Tacoma is a popular midsize truck. They’re discussing where it’s built, and that can affect how easily you can buy one and what it costs.

Term

25% tariff

"Yeah, we should remember too that there's [1295.5s] a 25% tariff coming out of Canada for everything that's coming out of Canada [1300.7s] and as long as well as everything coming out of Mexico."

A tariff is a government tax on imported products. If it’s 25%, that usually makes imported cars or parts cost more, which can affect where companies build and how much they charge.

Company

Unifor

"Yeah, but also at the same time, what what Unifor is going to want is that, okay, [1309.2s] well, don't worry about the tariffs, just build more here and sell here or whatever you build. [1314.4s] But the companies aren't going to want to make that extra investment right now."

Unifor is a union in Canada that represents workers in industries like auto manufacturing. The discussion is about what the union wants companies to do—especially when tariffs and plant locations are involved.

Place

Brampton

"Well, and also there are empty plants sitting idle right now in Canada. It seems like they're [1325.5s] stacking up Larry. You got Brampton, Cammie, Ingersoll. It seems like not only does this"

Brampton is a city in Ontario, Canada. The host is naming it as one of the places with auto plants that may be sitting idle, which matters for jobs and future factory investment.

Place

Cammie

"Well, and also there are empty plants sitting idle right now in Canada. It seems like they're [1325.5s] stacking up Larry. You got Brampton, Cammie, Ingersoll. It seems like not only does this"

“Cammie” sounds like it’s referring to Cambridge in Ontario, Canada. The host is listing Ontario locations where car factories may be sitting idle, which affects jobs and future plans.

Place

Ingersoll

"Well, and also there are empty plants sitting idle right now in Canada. It seems like they're [1325.5s] stacking up Larry. You got Brampton, Cammie, Ingersoll. It seems like not only does this"

Ingersoll is a town in Ontario, Canada. It’s mentioned as another location tied to auto production, where idle plants can create uncertainty about future investment.

Term

unused production capacity

"it seems like not only does this [1338.2s] put their future in question, but also like, you know, how do you invest when you get, [1338.2s] you know, obviously depends on the company, but there's a bunch of unused production capacity [1343.8s] going on."

Unused production capacity means factories and production lines that could be making cars, but currently aren’t. When that happens, it can make it harder for companies to plan investments and keep costs under control.

Term

turnkey solutions

"Because if it's their turnkey, their turnkey solutions, if you're, you know, BYD or or a [1397.5s] Chinese automaker to say, Oh, yeah, we'll build a plant there, or we'll take this plant, we'll"

Turnkey solutions are “ready-to-go” setups. The supplier handles most of the work so the factory can start producing cars again faster, instead of the buyer having to figure everything out from scratch.

Brand

BYD

"Because if it's their turnkey, their turnkey solutions, if you're, you know, BYD or or a [1397.5s] Chinese automaker to say, Oh, yeah, we'll build a plant there, or we'll take this plant, we'll"

BYD is a big car company from China, especially known for electric cars and batteries. The host is mentioning it as an example of a company that could move into an idle plant and start building cars.

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