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July 10, 2026 | Cox Auto’s Erin Keating on the real affordability story; VW to cut half its lineup

July 10, 2026 | Cox Auto’s Erin Keating on the real affordability story; VW to cut half its lineup

Automotive News Daily Drive Jul 10, 2026 23 min
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About this episode

Volkswagen’s plan to cut its model lineup by up to half and reduce production capacity highlights mounting pressure from China competition, tariffs, and high costs. Toyota’s shift of production from Mexico to Texas adds uncertainty to Mexico’s auto sector, while NHTSA signals it may drop steering-wheel requirements for driverless cars—potentially easing the path for robotaxis. Infiniti’s QX-65 gets attention as a key mid-size, two-row “empty-nesters” play. Cox Automotive’s Erin Keating argues affordability is more nuanced: cars have improved near inflation, while safety ratings and customer expectations for tech drive pricing—and dealers may be underestimating profit from fixed operations.

Technical Too Afraid to Ask
Concept

driverless cars

"And the nation's top auto safety regulator says steering wheels may not belong in driverless [26.0s] cars."

Driverless cars are cars that can drive themselves without a person actively steering. Rules about things like steering wheels can change how these cars are built.

Concept

auto safety regulator

"And the nation's top auto safety regulator says steering wheels may not belong in driverless [26.0s] cars."

An auto safety regulator is a government group that makes safety rules for cars. In this story, they’re talking about whether driverless cars must still have steering wheels.

Person

Aaron Keating

"Plus, Cox Automotive's Aaron Keating says the affordability crisis isn't quite what [32.6s] you think it is, and dealers may be sitting on a bigger profit opportunity than they realize."

Aaron Keating is the Cox Automotive expert being quoted. He says the affordability problem isn’t as simple as it sounds and that dealers might be able to make more money than people think.

Concept

affordability crisis

"Plus, Cox Automotive's Aaron Keating says the affordability crisis isn't quite what [32.6s] you think it is, and dealers may be sitting on a bigger profit opportunity than they realize."

An affordability crisis means cars feel too expensive for a lot of people. The guest says the situation is more complicated than it sounds and that dealers may have more opportunity than people assume.

Company

Cox Automotive

"Plus, Cox Automotive's Aaron Keating says the affordability crisis isn't quite what [32.6s] you think it is, and dealers may be sitting on a bigger profit opportunity than they realize."

Cox Automotive is a company that tracks and analyzes the auto industry. In this segment, their expert is explaining what’s really going on with car affordability and dealer profits.

Concept

model lineup

"Volkswagen Group is planning to slash its roughly 150 model lineup by up to half, and [57.1s] cut production capacity from 10 million vehicles a year to 9 million."

A model lineup is the list of different car models a company sells. If they cut it, they’re selling fewer kinds of cars.

Company

Volkswagen Group

"Volkswagen Group is planning to slash its roughly 150 model lineup by up to half, and [57.1s] cut production capacity from 10 million vehicles a year to 9 million."

Volkswagen Group is the big company that makes Volkswagen cars (and other brands too). Here, they’re talking about shrinking how many different models they sell and how many cars they build.

Concept

production capacity

"Volkswagen Group is planning to slash its roughly 150 model lineup by up to half, and [57.1s] cut production capacity from 10 million vehicles a year to 9 million."

Production capacity is how many cars a company can build in a year. If they reduce it, they’re planning to build fewer cars.

Concept

US tariffs

"The move comes as the automaker faces eroding profits from Chinese competition, US tariffs, [68.6s] and high costs at home."

US tariffs are extra taxes on imported products. If cars or parts are imported, those taxes can make them more expensive and squeeze profits.

Concept

Chinese competition

"The move comes as the automaker faces eroding profits from Chinese competition, US tariffs, [68.6s] and high costs at home."

Chinese competition means Chinese car brands are selling more and putting pressure on other automakers. The host says it’s one reason Volkswagen’s profits are getting squeezed.

Concept

profit margins

"Those factors helped cut profit margins in half between 2021 and 2025."

Profit margin is how much money a company keeps as profit compared to what it earns from sales. Lower profit margins mean the business is making less profit per car sold.

Concept

USMCA reviews

"through the Mexican auto industry, and it may just be the start, with President Trump opting [102.4s] for annual USMCA reviews instead of a long-term renewal."

USMCA is the trade deal between the US, Mexico, and Canada. If the deal is reviewed every year, companies can’t plan as confidently for the future.

Concept

requirements

"And the nation's top auto safety chief says his agency absolutely will consider ending [128.4s] requirements that driverless cars include steering wheels."

Here, requirements are official rules that driverless cars must follow. The safety chief is saying they may consider dropping the rule that these cars must include steering wheels.

Term

autonomous vehicles

"It follows NHTSA's move last month to drop the mandate for manual brake pedals and autonomous vehicles, a regulatory shift that could clear the way for robotexies like Tesla's CyberCab."

Autonomous vehicles are cars that can drive on their own using cameras and sensors. The point here is that rules designed for human driving controls may not make sense for self-driving cars.

Term

manual brake pedals

"It follows NHTSA's move last month to drop the mandate for manual brake pedals and autonomous vehicles, a regulatory shift that could clear the way for robotexies like Tesla's CyberCab."

Normally, cars have a brake pedal you press with your foot. This story says the government changed a rule that would have required those pedals even on vehicles that aren’t meant to be driven by a person.

Car

Tesla Cybercab

"It follows NHTSA's move last month to drop the mandate for manual brake pedals and autonomous vehicles, a regulatory shift that could clear the way for robotexies like Tesla's CyberCab."

Tesla’s CyberCab is being talked about as a self-driving taxi concept. The government changes mentioned would make it easier to build cars that don’t rely on a human driver pressing pedals or using manual controls.

Term

robotexies

"It follows NHTSA's move last month to drop the mandate for manual brake pedals and autonomous vehicles, a regulatory shift that could clear the way for robotexies like Tesla's CyberCab."

“Robotexies” means self-driving cars used like taxis or ride-hailing. It’s basically the idea of calling a car that drives itself.

Car

Infiniti QX-65

"Infiniti is back in the conversation, and our own Irvox Carcaria has been writing about why the QX-65 might be the most important new model the brand has launched in years. He joins me now to talk about it."

The Infiniti QX-65 is a mid-sized crossover with two rows of seats. In this segment, the hosts say it’s important because it’s aimed at a big customer group and could become one of Infiniti’s top-selling models.

Concept

mid-sized crossovers

"Yeah, so the QX-65 fits into the sweet spot of the market, which is mid-sized crossovers. It's a two-row mid-sized crossover that complements Infiniti's three-row mid-sized QX-60."

Mid-sized crossovers are the common “family SUV” size—bigger than the smallest SUVs, but not as huge as full-size ones. The host says this size class is popular, which is why the QX-65 is aimed there.

Concept

two-row mid-sized crossover

"It's a two-row mid-sized crossover that complements Infiniti's three-row mid-sized QX-60. So it's kind of a high-volume model."

A two-row crossover has two rows of seats instead of three. The host is saying the QX-65 is for people who want most of the bigger SUV’s benefits, but don’t need the extra row.

Concept

three-row mid-sized QX-60

"It's a two-row mid-sized crossover that complements Infiniti's three-row mid-sized QX-60. So it's kind of a high-volume model."

A three-row SUV has an extra row of seats for more people. The host uses the QX-60 to show what the QX-65 is missing—its third-row seating.

Car

Infiniti QX60

"Yeah, so the QX-65 fits into the sweet spot of the market, which is mid-sized crossovers. It's a two-row mid-sized crossover that complements Infiniti's three-row mid-sized QX-60. So it's kind of a high-volume model."

The Infiniti QX60 is a mid-sized SUV-style vehicle made for everyday driving and family use. It’s built with two rows of seats, so it’s aimed at people who want more space than a smaller car but don’t need a third row. It may be mentioned because it helps fill a specific size category in Infiniti’s lineup.

Car

QX-60

"By fall, they expect to be selling about 1,500 to 1,800 QX-60s monthly. So they definitely are seeing significant traction for this model."

The Infiniti QX-60 is a luxury SUV. The hosts are talking about how many of them Infiniti is selling and how that sales trend is expected to grow.

Term

V6 option

"when Infinity will bring a more popular V6 option to the QX-60 next summer. And obviously 41%, according to Edmunds, 41% of luxury midsize crossovers are basically V6s."

A V6 option means the car will be offered with a V6 engine. A V6 is a type of engine that many people like for smooth power in a family-sized luxury SUV.

Term

luxury midsize crossovers

"And obviously 41%, according to Edmunds, 41% of luxury midsize crossovers are basically V6s."

“Luxury midsize crossovers” are upscale SUVs that are in the middle size range. The hosts use this category to talk about what engine types buyers in that segment tend to prefer.

Car

Infiniti Q50

"So starting in, I believe, 2028, or actually next year, they're going to get a Q50 sedan."

The Infiniti Q50 is a sedan model. The hosts mention it as a new addition to Infiniti’s lineup after the crossover plans.

Term

Nissan platforms

"And then that'll be followed by three crossovers, which will be based on the Nissan platforms."

“Nissan platforms” means the new Infiniti crossovers will be built using the same basic engineering foundation as certain Nissan vehicles. That can help manufacturers build new cars faster and more efficiently.

Concept

shot in the arm

"So really, the QX-65 is sort of at the vanguard of a significant update or increase in Infinity's lineup, which will go from two models at the start of this year to seven by the end of the decade. Is this the shot in the arm that Infinity needs as a brand?"

A “shot in the arm” means something that gives a company a quick boost. Here, the question is whether new Infiniti models will help the brand’s sales and reputation.

Term

year over year sales

"It's got some traction in recent years, but it's the [382.1s] year over year sales [386.8s] are still struggling."

Year over year sales means “this year compared to last year.” They’re using it to show Infiniti’s sales haven’t improved enough to feel stable yet.

Concept

lineup has shrunk

"Again, part of the problem is that the [388.6s] lineup has shrunk. [392.4s] Last year alone, they lost, I believe, two or three models..."

A “shrunk lineup” means the brand sells fewer different models. If there are fewer models to choose from, dealers often sell fewer cars, which can reduce their profits.

Car

Infiniti QX55

"Last year alone, they lost, I believe, two or three models, the QX-50, the QX-55 crossovers due to tariffs they were built in in Mexico. So the lineup has shrunk, which means the dealers have less throughput."

The Infiniti QX55 is a crossover SUV model from Infiniti. In the podcast, it’s brought up because tariffs tied to where it was built affected the lineup, meaning fewer models were available. That can affect what cars show up at dealerships.

Car

Infiniti QX50

"Last year alone, they lost, I believe, two or three models, the QX-50, the QX-55 crossovers due to tariffs they were built in in Mexico. So the lineup has shrunk, which means the dealers have less throughput."

The Infiniti QX50 is a crossover SUV that’s meant for daily driving and carrying people comfortably. The podcast mentions it because tariffs related to its production location affected which models were available, so the brand’s lineup got smaller. That can change what cars dealers can stock.

Term

dealer profitability

"So the lineup has shrunk, which means the dealers have less throughput. [408.5s] Dealer profitability is still half of what it was last year, [414.3s] the first half of this year versus first half of last year."

Dealer profitability is how much profit car dealers are making. The host is saying Infiniti dealers are earning about half as much as they did the previous year’s first half.

Company

GM Energy

"And this week on Shift, we're digging into how [455.2s] GM Energy is building [458.2s] new technology to meet that demand."

GM Energy is a part of General Motors that works on energy technology. They’re talking about it because it’s helping handle electricity demand and keep the power grid steady.

Term

grid stability

"General Motors subsidiary is piloting to improve [464.5s] grid stability."

Grid stability means the electric grid stays steady and reliable as electricity demand changes. The segment says GM Energy is testing tech to help keep the grid from getting out of balance.

Term

CPI adjusted inflation

"only was under a $500 differential from what it would be, CPI adjusted inflation over 10 years."

It’s a way to compare money across years. If prices went up over time, CPI-adjusted inflation corrects for that so the comparison isn’t misleading.

Term

IIHS

"You also talked about kind of the impact of the IIHS and how it's really shaped the vehicles that we drive"

IIHS is a safety-testing group in the U.S. They crash-test cars and score how well they protect people, and those scores affect what buyers look for.

Company

NHTSA

"I actually did a panel with the DOT and NHTSA back a couple of months ago out in Toronto"

NHTSA is the U.S. government agency that handles vehicle safety rules and investigations. It’s one of the main bodies behind federal safety standards.

Company

DOT

"I actually did a panel with the DOT and NHTSA back a couple of months ago out in Toronto"

DOT typically refers to the U.S. Department of Transportation, a federal agency that oversees transportation policy and regulation. In the context of vehicle safety, it works alongside other regulators and standards bodies.

Concept

federally mandated for homologation in the US

"there's so little of the technology is currently on a car that's actually federally mandated for homologation in the US"

Homologation is basically “getting approval” so a car can be sold under safety rules. The speaker is saying only some safety tech is required by federal law, while other safety progress is driven by testing and ratings.

Company

Institute for Insurance Institute for Highway Safety

"attention should really be sort of focused is the Institute for Insurance Institute for Highway Safety, because they have so long been trusted as the place to go to find out"

This is the IIHS safety organization. They test cars and publish results that many people use when deciding what’s safe.

Concept

customer expectations

"[642.0s] And now that's become their customer expectation. [644.2s] Whereas who would sell an understated vehicle? [667.0s] And guess what they come with?"

Customer expectations are what buyers start to assume will be standard in a car. If enough people expect a feature, companies add it—often making the car more expensive.

Term

top safety rating

"[655.0s] Automakers hear that. [656.2s] Why wouldn't they design, you know, to get to that top safety rating? [659.4s] Because it's now really important."

A top safety rating means the car scored very well in crash tests. It’s a big marketing and buying factor because it signals the vehicle is safer.

Term

Apple CarPlay

"[676.2s] I was driving out here just now and the press vehicle that I'm driving did not [680.0s] have Apple CarPlay, which is... [693.3s] What about like an Apple CarPlay?"

Apple CarPlay is a feature that connects your iPhone to your car’s screen. It lets you use apps like maps, music, and calls while you drive, using the car’s controls.

Term

stolen vehicle alerts

"[694.7s] Right, or a stolen vehicle alerts, you know, passenger lean, passenger [699.3s] assist programs within the vehicle, lean assist programs, et cetera, et cetera."

Stolen vehicle alerts are notifications your car sends if it thinks someone is stealing it. They can warn you if the car is opened, moved, or started without permission.

Term

passenger assist programs

"[694.7s] Right, or a stolen vehicle alerts, you know, passenger lean, passenger [699.3s] assist programs within the vehicle, lean assist programs, et cetera, et cetera."

Passenger assist programs are safety features that help protect people in the car. They can provide warnings or support systems that reduce the chance of accidents or injuries.

Concept

subscriptions

"[724.4s] Yeah, it brought up an interesting which I thought of as well. [729.5s] Are subscriptions a possibility? [731.8s] You don't want lane deviation?"

In cars, subscriptions can mean paying ongoing money to turn on certain features. Instead of getting everything included at the start, you might pay later to unlock what you want.

Term

lane deviation

"[731.8s] You don't want lane deviation? [733.4s] Okay, I'll put it, I'll pay an extra whatever for that."

Lane deviation means the car is drifting out of its lane. Many modern cars can detect that and warn you or help steer you back.

Concept

optionalit

"[748.0s] Because you'll have plenty of consumers who will say, no, really, give it to me. [751.9s] Give me the optionality and let me decide what I want to buy. [755.4s] And they guarantee that person walks out of the dealership going, dang,"

Optionality means you can choose which features you want to pay for. The point is that some buyers want to decide for themselves instead of accepting a fixed bundle.

Term

seat warmers

"There was seat warmers and things like that, which came into play, you know, power options and things like that."

Seat warmers are heaters built into the car seats. They warm the seat surface so you feel less cold on chilly days.

Term

power options

"There was seat warmers and things like that, which came into play, you know, power options and things like that."

Power options are features in the car that move or adjust using electricity. For example, power windows or power seats.

Concept

affordability myth

"Getting back to affordability a little bit. Another myth, there is no such thing as an affordable car."

The “affordability myth” is the claim that there are no affordable cars anymore. The point is that prices today need to be compared to the past in a fair way, not just by looking at today’s numbers.

Car

Hyundai Venue

"We talked about the Hyundai Venue. Like this is cheapest vehicle in America right now at around $22,000."

The Hyundai Venue is a small SUV that’s meant to be one of the cheaper options. The host uses it to show that today’s “cheap” prices can still be higher than they used to be when you account for inflation.

Term

third row

"if they really need that third row, right? Ask them if they really need the height, you know, these things can matter."

The “third row” is the extra row of seats behind the main back seats. Some SUVs have it for extra passengers, but it can make the vehicle bigger and more expensive.

Concept

K-shaped economy

"we talked about, you know, sales and new vehicle sales, you know, being kind of where they are and this K-shaped economy where there's just a lot of people left out of the marketplace who are hanging onto their vehicles"

A “K-shaped economy” means the economy is helping some people a lot while leaving others behind. In car shopping, that can translate into some people buying new cars and others keeping older ones longer.

Term

service parts

"which leaves me, I always want to talk service parts with you or never possible."

“Service parts” are the replacement pieces used to fix or maintain a car—things like filters, brakes, and other parts that wear out. Dealerships make money by selling these parts along with doing the work.

Term

fixed operations

"We've seen the added importance of the role of how fixed operations add a first half of this year and the importance that playing in the revenue health of the dealership."

In dealership terms, “fixed operations” usually means the service and parts department—like repairs, oil changes, and replacement parts. Dealerships rely on this side for steady income, not just selling new cars.

Term

independent shops

"they've been leaking those customers to the independent shops over the years. [1093.9s] They've just been handing that business away by not paying attention to how"

Independent shops are regular repair businesses that aren’t the car brand’s dealership. They can do maintenance and repairs, and the discussion here is about where customers end up for service.

Concept

virtuous cycle

"they've been handing that business away by not paying attention to how 1096.8s] to connect sales to service, how to, you know, feed that virtuous cycle, [1101.8s] getting vehicles in and figuring out how do we be more transparent in the"

A “virtuous cycle” means one good dealership habit leads to another. If a shop keeps your car running well and communicates clearly, you’re more likely to come back later—maybe to buy a newer or used car.

Term

repair and maintenance process

"getting vehicles in and figuring out how do we be more transparent in the 1105.7s] repair and maintenance process? [1107.3s] How do we think more clearly about communicating pricing, length of time,"

This means the steps a shop takes to figure out what’s wrong, fix it, and keep your car running. The key point is clear communication about what it will cost and how long it will take.

Term

trade-in

"And then how do we think about using that client as a potential trade-in? 1117.1s] How do we get them introduced to sales? [1119.1s] And so, I mean, but the interesting flywheel that service can really behave"

A “trade-in” is when you give your current car to the dealer and use its value toward buying a different car. It’s basically how many people upgrade without selling the car themselves.

Concept

service flywheel

"And so, I mean, but the interesting flywheel that service can really behave 1123.1s] as shocks me maybe that hasn't been leveraged more often in dealership 1128.1s] business, especially at a time like this to your point where we have cars that"

A “flywheel” here means dealership service can build momentum. If the service department helps you keep your car in good shape, you’re more likely to trust the dealership later when you’re ready to trade it in or buy another car.

Concept

fixed ops

"Yeah. And also, I think that with fixed ops is there may be more, I guess, I guess we've written a lot and automotive news about you talk about losing losing the quick loop of business."

“Fixed ops” is dealership jargon for the service and parts side—repairs, maintenance, and selling parts. It’s the part of the business that brings customers back over time, not just when they buy a car.

Term

menu pricing

"I don't know if it's menu pricing or maybe say we might be a little more expensive than the amount of a pop shot down the street."

“Menu pricing” means the shop posts set prices for common services, like an itemized list. The idea is to make it easier to know what you’ll pay before work starts.

Concept

customer perceptions

"Are you more expensive? Because a lot of the times that's customer perceptions, not necessarily reality."

“Customer perceptions” means what customers think is fair or expensive, even if the final bill isn’t actually higher. How the shop explains pricing and value can strongly affect that belief.

Concept

market research

"Are you more expensive? Because a lot of the times that's customer perceptions, not necessarily reality. So have someone who is focused on doing market research where you are in your your area through service and figure out where are you possibly more expensive..."

“Market research” here means gathering local pricing and customer data to understand how a dealership’s service prices compare to competitors. The point is to separate perception (“you’re more expensive”) from reality by using data to adjust marketing and pricing strategy.

Concept

service pricing transparency

"and then put that forward, you know, make some changes and adjustments either on your marketing materials and how you talk about service pricing, or how transparent you are when the customer comes in..."

“Service pricing transparency” means being clear about the cost and what you’re paying for. The goal is to help customers understand the bill before they commit to the work.

Concept

manufacturer's dealership

"But then furthermore to your point, play up the value of coming back to the manufacturer's dealership, right, especially with all the modern cars,"

A “manufacturer’s dealership” is the official dealer for a car brand. The idea is that brand dealers can offer service that matches how the car was designed, which can matter more on newer, more complex vehicles.

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