June 5, 2026 | The week’s top stories and Hyundai Canada’s Steve Flamand on sales, EVs, more
About this episode
Canadian auto headlines include Linamar’s move into collaborative robots and Mazda Canada cutting about $4,000 off CX-70 and CX-90 plug-in hybrid prices to qualify for the revived federal EV rebate. The hosts then review rebate uptake—nearly 25,000 claims worth about $122 million since February—and why Tesla’s Model 3 eligibility changed. Hyundai Canada’s Steve Flamand shares record May sales (16,004 vehicles), retail event momentum, and a strategy focused on product mix, pricing, customer experience, and “doubl[ing] down on EVs.”
Linamar’s cobot bet; Mazda’s price cuts; and $122M in EV rebates. Plus, Hyundai Auto Canada CEO Steve Flamand talks record May sales, promotions, Genesis, electrification, tariffs and more.
Linamar
"Canadian auto parts supplier Linamar is moving into robotics."
Linamar is a Canadian company that makes auto parts. Here, they’re also starting to build factory robots (Kobots) and plan to sell them later.
Linamar is a Canadian auto parts supplier expanding into robotics. In this segment, the company is building Kobots for its own factories and aiming to sell them commercially by the end of 2027.
Kobots
"The company has begun building collaborative robots known as Kobots."
Kobots are robots built to work safely near people. Instead of being locked away, they can help with repetitive tasks on a factory floor.
Kobots (collaborative robots) are industrial robots designed to work alongside people rather than behind fixed safety cages. They’re typically used for tasks like repetitive handling, assembly, or moving parts within a factory.
Mazda Cx70
"In retail news, Mazda Canada has cut about $4,000 from the starting prices of its CX-70 and CX-90 plug-in hybrids SUVs."
The Mazda CX-70 is a plug-in hybrid SUV. That means you can charge it and drive on electricity sometimes, then it uses gas when the battery runs low. Here, Mazda lowered the price so it can get a government rebate.
The Mazda CX-70 is a plug-in hybrid SUV, meaning it can run on electricity for short trips and then switch to its gas powertrain. In this segment, Mazda Canada cuts the starting price so it can qualify for Canada’s federal electric-vehicle rebate program.
plug-in hybrids
"In retail news, Mazda Canada has cut about $4,000 from the starting prices of its CX-70 and CX-90 plug-in hybrids SUVs."
A plug-in hybrid is a car that has both a battery and a gas engine. You can charge the battery from a plug, and then the car can run on electricity for some trips before switching to gas.
A plug-in hybrid is a hybrid vehicle with a battery that can be charged from an external power source (like a wall outlet or charging station). It lets the car drive on electricity for shorter distances, then uses the engine for longer range.
Mazda CX-90 plug-in hybrids
"In retail news, Mazda Canada has cut about $4,000 from the starting prices of its CX-70 and CX-90 plug-in hybrids SUVs."
The Mazda CX-90 is a plug-in hybrid SUV. You can charge it to drive on electricity for a while, and it also uses gas when needed. Mazda lowered the price so buyers can qualify for a government rebate.
The Mazda CX-90 is a plug-in hybrid SUV, combining electric driving with a conventional engine for longer trips. The host notes Mazda Canada reduced pricing to make it eligible for the federal electric-vehicle rebate program.
federal government's revived electric vehicle rebate program
"The move makes both eligible for the federal government's revived electric vehicle rebate program."
This is a government rebate that helps lower the price of certain electric or plug-in vehicles. Mazda lowered the sticker price so these models can qualify for the rebate.
A federal electric-vehicle rebate program is a government incentive that reduces the effective purchase cost of qualifying vehicles. In this segment, Mazda’s price cuts are positioned as the reason the CX-70 and CX-90 plug-in hybrids can meet the program’s eligibility rules.
electric vehicle affordability program
"Nearly 25,000 rebates worth about $122 million have been claimed since the electric vehicle affordability program launched in February."
This is the name of Canada’s EV money-back program. The host is linking it to how many rebates people have claimed since it started in February.
The electric vehicle affordability program is the specific name of Canada’s EV incentive launched in February. The segment ties rebate claims and eligibility rules to this program.
Toyota
"Toyota led all automakers with more than 7,200 claims followed by Chevrolet."
Toyota is the company the host says had the most EV rebate claims. It implies Toyota is selling more EVs that qualify under the program.
Toyota is mentioned as the top automaker by rebate claims, with more than 7,200. That suggests Toyota’s EV lineup (and/or buyer eligibility) is aligning well with the new rules.
Chevrolet
"Toyota led all automakers with more than 7,200 claims followed by Chevrolet."
Chevrolet is mentioned as the second-place automaker for EV rebate claims. The point is to compare which brands are selling EVs that qualify.
Chevrolet is named as the automaker with the next-highest number of EV rebate claims after Toyota. It’s part of the comparison showing which brands are benefiting most from the revived program.
Tesla
"Tesla, which dominated the previous federal rebate program, managed just 270 claims."
Tesla is mentioned as having far fewer rebate claims this time than it did before. The host says it’s mainly because the cheaper Model 3 doesn’t qualify under the updated rules.
Tesla is contrasted with its earlier dominance under the previous federal rebate program, but it only managed 270 claims under the new rules. The segment attributes the drop to eligibility changes affecting its lower-priced Model 3.
Tesla Model 3
"... just 270 claims. That's because its lower priced Model 3, built in China, does not qualify under new rules..."
The Tesla Model 3 is an electric car (it runs on batteries instead of gas). The podcast is talking about a specific version that’s cheaper and built in China, and how it doesn’t qualify under new rules. That can change whether buyers get certain benefits and how the car is sold.
The Tesla Model 3 is an electric compact sedan known for being one of the brand’s highest-volume models. In the podcast context, it’s discussed in relation to new government rules that affect which versions qualify, with the lower-priced China-built Model 3 not meeting those requirements. That kind of eligibility can directly influence pricing, sales, and how many units are counted for incentives or programs.
Hyundai
"And I'm now joined by Hyundai Auto Canada CEO Steve LeMonde... So on the back of an exceptionally strong dealership body with dealers fully engaged..."
Hyundai is the car brand the CEO is talking about. He’s saying Hyundai Canada had its best May ever and gained market share.
Hyundai is the brand whose Canadian sales performance Steve LeMonde is discussing, including an all-time record May and rising market share. The segment also ties results to dealer engagement and retail events.
retail event
"So on the back of an exceptionally strong dealership body with dealers fully engaged with incredible retail event like Hyundai Sunday and other events across the country, really able to push against what is otherwise a fairly soft industry."
A retail event in auto sales is a coordinated sales push—often with promotions, inventory focus, and marketing—run through dealerships to drive customer traffic and purchases. The host credits Hyundai’s retail events (including “Hyundai Sunday”) for pushing sales in a softer industry.
market share
"We finished at 16,004. And that translates to approximately 8.7% market share, which is again highest in our history."
Market share means how big a slice of all car sales a company gets. The host is saying Hyundai’s slice of the market hit its best level ever.
Market share is the percentage of total vehicle sales in a market that a brand (or group) captures. Here, Hyundai Auto Canada says its 8.7% market share was its highest ever, helping explain its record sales performance.
Hyundai Genesis
"...are and we're really happy with that. Also on the Genesis side was an all-time record in May with 870 vehic..."
Genesis is Hyundai’s luxury car brand. The podcast mentions that Genesis had its best-ever month in May, meaning it sold more vehicles than ever before. That’s a sign the brand is doing well in the market.
Genesis is Hyundai’s luxury brand, and the podcast references it in terms of strong sales performance, including an all-time record in May. That matters because Genesis is positioned as a premium alternative within Hyundai’s lineup, so record months can signal growing demand for its vehicles. The discussion is likely tied to overall brand momentum and market share trends.
Hyundai Tucson
"And again, just circling back to Hyundai all-time record for a very key nameplate. So all-time record for Tucson, for Venue, for Palisade..."
The Hyundai Tucson is a popular SUV model from Hyundai. The host is saying it sold better than ever before in Canada that month.
The Hyundai Tucson is a mainstream compact SUV that’s one of Hyundai’s biggest volume sellers in Canada. When the host says it hit an all-time record, they’re highlighting how strongly the Tucson is resonating with Canadian buyers versus prior years.
nameplate
"And again, just circling back to Hyundai all-time record for a very key nameplate."
A “nameplate” is just the model name you see on the car, like Tucson or Palisade. The host is saying that model sold more than it ever has before.
In auto sales, a “nameplate” means a specific model line (like Tucson or Palisade) tracked for sales performance. When the host says “all-time record for a very key nameplate,” they mean that particular model line hit its highest sales month ever.
Hyundai Palisade
"So all-time record for Tucson, for Venue, for Palisade, and on the Genesis side..."
The Hyundai Palisade is a bigger SUV with three rows of seats for families. The host is saying it’s selling better than ever in Canada.
The Hyundai Palisade is Hyundai’s larger, three-row family SUV. Calling out an all-time record for the Palisade indicates strong demand not just for small SUVs, but also for Hyundai’s flagship family hauler.
Genesis GV80
"and on the Genesis side for both GV70 and GV80. So May was great."
The Genesis GV80 is a luxury SUV from Genesis. The host is saying it’s selling at record levels in Canada.
The Genesis GV80 is a midsize luxury SUV, positioned above the GV70 in Genesis’s lineup. The host’s “all-time record” framing suggests Canadian buyers are responding to Genesis’s larger luxury SUV offerings as well.
Genesis GV70
"and on the Genesis side for both GV70 and GV80. So May was great."
The Genesis GV70 is a luxury SUV from Genesis, which is Hyundai’s upscale brand. The host is saying it’s also hitting record sales.
The Genesis GV70 is a compact luxury SUV sold under Hyundai’s Genesis premium brand. Mentioning an all-time record for the GV70 alongside Hyundai models shows the premium lineup is also performing strongly in Canada.
whole-pond wheels
"but through some of our other initiatives, like using the NHL platform to connect with a broad audience, the whole-pond wheels, which is a mechanism to be able to fight pediatric cancer by donation for every vehicle that we sell."
“Whole-pond wheels” is a program where Hyundai supports a cause. The host says it raises money for pediatric cancer by donating for each vehicle sold.
“Whole-pond wheels” is presented as a donation-based program tied to vehicle sales. The host describes it as a mechanism to fight pediatric cancer by donating for every vehicle sold, which is an example of cause marketing used alongside traditional dealership sales.
incentive spends
"You mentioned the NHL marketing aspect of it. Was there anything else in May? Were there specific incentive spends? Were there specific deals on particular models?"
“Incentive spends” means promotional discounts or deals the company pays for to help you buy the car. The host is wondering if those deals in May helped sales.
“Incentive spends” refers to money the automaker sets aside to reduce the effective price—typically through rebates, financing offers, lease deals, or other promotions. The host is asking whether those kinds of marketing/price incentives in May affected sales.
tariffs
"Yeah, again, we need to govern with a steady hand. Hyundai will remain a very reachable brand. We want to be the brand for everybody. [580.0s] you guys are handling the affordability issue as tariffs and gas prices and everything seems to [586.0s] compound and hit the pocketbook for Canadian consumers."
Tariffs are extra taxes on imported products. If cars or parts cost more because of tariffs, the final price can go up for shoppers.
Tariffs are taxes a government adds to imported goods. In the auto context, tariffs can raise the cost of vehicles and parts, which can make cars less affordable for buyers.
gas prices
"you guys are handling the affordability issue as tariffs and gas prices and everything seems to [586.0s] compound and hit the pocketbook for Canadian consumers."
Gas prices are what you pay for gasoline. If gas gets more expensive, driving a gas car costs more, which can make EVs look like a better deal.
Gas prices refer to the cost of gasoline at the pump, which affects how expensive it is to drive a conventional vehicle. When gas prices rise, EVs can become more attractive because the “fuel” cost gap between EVs and gas cars changes.
Hyundai Venue
"Yeah, again, we need to govern with a steady hand. Hyundai will remain a very reachable brand. We want to be the brand for everybody. [600.6s] And in fact, today, the Hyundai Venue is the most affordable new vehicle in the Canadian market."
The Hyundai Venue is a small, affordable Hyundai crossover. The host is pointing to it as proof that Hyundai is trying to keep at least one model priced for budget-minded Canadian buyers.
The Hyundai Venue is Hyundai’s small, entry-level crossover aimed at shoppers who want a new vehicle at a lower price point. In this segment, Steve Flamand uses it as an example of Hyundai staying “reachable” in Canada despite affordability pressures like tariffs and gas prices.
EVs
"Hyundai Canada has always been among the leaders in EV sales for a long time now. [681.3s] Is the brand still on board with the EV revolution? Where do you see this going?"
EVs are electric cars that run on electricity from a battery. The discussion is about how incentives and rules can make EVs more or less popular with Canadian buyers.
EVs are electric vehicles, typically powered by rechargeable batteries rather than gasoline engines. The segment focuses on Hyundai Canada’s EV sales leadership and how policy incentives (like rebates) affect EV demand and market share.
rebates
"We know rebates [686.5s] were dialed back and they've returned and we'll get to that in a minute."
Rebates are discounts from the government that lower the price of an EV. If rebates change, it can make EVs suddenly more or less affordable for buyers.
Rebates are government incentives that reduce the purchase cost of EVs (or sometimes EV-related equipment). The segment notes that EV rebates were “dialed back” and then “returned,” which can directly affect demand and sales timing.
electrification
"But I just wonder what [690.5s] the outlook is for electrification in Canada for the brand?"
Electrification means moving from gas engines to electric drivetrains. The speaker is talking about how EV adoption in Canada is changing and what Hyundai plans to do about it.
Electrification is the shift from internal-combustion vehicles toward electric powertrains, especially battery-electric vehicles (EVs). Here, Steve Flamand is discussing how Hyundai plans to respond in Canada as regulations and incentives influence EV adoption.
incentives being on, being off
"consternation of government incentives being on, being off and tariffs across the border, it's caused a lot of, I would say, churn in the market."
This means government rebates or discounts for buying certain vehicles can be introduced, changed, or removed. When they disappear, fewer people buy those cars, so the market can cool fast.
“Incentives being on, being off” refers to government subsidies or tax breaks that change over time, which can strongly affect consumer demand for EVs and other vehicles. When incentives are pulled back, sales can drop quickly because buyers lose the extra financial push.
greenhouse gas regulation
"And of course, the federal government should be releasing the details on the new greenhouse gas regulation anytime now that will give us a little bit more clarity in terms of what needs to happen in terms of the adoption of EVs."
It’s a government rule meant to cut pollution that contributes to climate change. For cars, it usually means automakers have to make vehicles that produce less harmful exhaust.
A greenhouse gas regulation is a government rule that limits or requires reductions of greenhouse gas emissions (like CO₂) from vehicles and other sources. In the auto context, it often translates into targets that push automakers toward lower-emission powertrains and cleaner technologies.
fast charging network
"So we're going to continue working with governments and other stakeholders to make sure that we have fast charging network that's reliable and that's in all the right locations."
It’s a network of public chargers that can recharge an EV faster than regular home-style charging. More fast chargers make EVs easier to live with.
A fast charging network is a set of public charging stations designed to recharge EV batteries quickly. For drivers, it reduces “range anxiety” and makes EVs more practical for longer trips and everyday use.
tailpipe emissions restrictions
"Is this new policy where there is the $5,000 rebate but there's also the new tailpipe emissions restrictions?"
These are government limits on what comes out of a car’s exhaust. If the rules get stricter, gas cars have to burn cleaner or be replaced by cleaner alternatives like EVs.
Tailpipe emissions restrictions are rules limiting what comes out of a vehicle’s exhaust pipe. For internal combustion engines, tighter limits typically require cleaner engines, exhaust after-treatment systems, and faster transitions toward lower-emission powertrains.
internal combustion engines
"And is it better for your brand in that you can still sell internal combustion engines as long as you continue to lower the tailpipe emissions?"
These are the traditional gas or diesel engines that power cars by burning fuel. The question is whether governments can keep selling them while still requiring less pollution from their exhaust.
Internal combustion engines (ICE) are engines that burn fuel (like gasoline or diesel) to create power. The discussion here is about whether policy can allow continued sales of ICE vehicles while still pushing down tailpipe emissions and accelerating EV adoption.
range
"to keep developing the platform so that they charge faster, they have longer range and the affordability side of the equation gets addressed with scaling"
For an EV, range is how far you can drive before the battery runs low. People want enough range that they don’t have to stop and charge too often.
In EV discussions, “range” means how far the vehicle can drive on a full battery charge. Policy and infrastructure matter because faster charging and better battery performance directly affect whether EVs fit real-world driving needs.
hydrogen fuel cell
"...whether it's ERAV, which we announced is coming in and out to distant future and even hydrogen fuel cell."
A hydrogen fuel cell car makes electricity using hydrogen while you drive. It then uses that electricity to power the wheels, and it mainly produces water.
A hydrogen fuel cell vehicle uses hydrogen to generate electricity onboard through an electrochemical reaction. That electricity powers an electric drivetrain, with water as a byproduct.
USMCA
"You've got a record May now, the weather has turned, but we have almost $2 a liter gas in some places. We don't have a USMCA deal yet and some don't think we'll get one this year."
USMCA is a trade agreement between the U.S., Mexico, and Canada. It can affect how car parts move across borders and can influence vehicle costs.
USMCA is the United States–Mexico–Canada Agreement, a trade deal that affects tariffs, rules for sourcing parts, and how automakers structure North American supply chains. Changes or delays in it can influence vehicle pricing and production planning.
product mix
"Greg, again, crystal balls, they're golden concept, they're not real in reality, but we control what we can control. What we can control is our product mix, our pricing, the customer experience."
Product mix just means what kinds of cars a company chooses to sell. If customers want more electrified cars, the company has to have enough of those models available.
Product mix is the mix of different vehicle types and powertrains a manufacturer sells (for example, ICE, hybrid, plug-in hybrid, and hydrogen). It matters because consumer demand and regulations can shift over time, so the company needs the right mix to match the market.
customer experience
"What we can control is our product mix, our pricing, the customer experience. If we do all the right thing and we put the customer in the middle of every decision that we make, we're going to be just fine."
Customer experience is how it feels to buy and own a car with a brand—things like how the dealership treats you and how smooth the process is. Better experience usually means fewer headaches for buyers.
Customer experience refers to the end-to-end journey a buyer has with a brand—how easy it is to shop, how sales and service are handled, and how well the dealership and digital tools support the customer. In auto, it can strongly affect repeat purchases and brand loyalty.
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