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June 5, 2026 | The week’s top stories and Hyundai Canada’s Steve Flamand on sales, EVs, more

June 5, 2026 | The week’s top stories and Hyundai Canada’s Steve Flamand on sales, EVs, more

Automotive News Canada Podcast Jun 05, 2026 18 min
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About this episode

Canadian auto headlines include Linamar’s move into collaborative robots and Mazda Canada cutting about $4,000 off CX-70 and CX-90 plug-in hybrid prices to qualify for the revived federal EV rebate. The hosts then review rebate uptake—nearly 25,000 claims worth about $122 million since February—and why Tesla’s Model 3 eligibility changed. Hyundai Canada’s Steve Flamand shares record May sales (16,004 vehicles), retail event momentum, and a strategy focused on product mix, pricing, customer experience, and “doubl[ing] down on EVs.”

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Technical Too Afraid to Ask
Company

Linamar

"Canadian auto parts supplier Linamar is moving into robotics."

Linamar is a Canadian company that makes auto parts. Here, they’re also starting to build factory robots (Kobots) and plan to sell them later.

Term

Kobots

"The company has begun building collaborative robots known as Kobots."

Kobots are robots built to work safely near people. Instead of being locked away, they can help with repetitive tasks on a factory floor.

Car

Mazda Cx70

"In retail news, Mazda Canada has cut about $4,000 from the starting prices of its CX-70 and CX-90 plug-in hybrids SUVs."

The Mazda CX-70 is a plug-in hybrid SUV. That means you can charge it and drive on electricity sometimes, then it uses gas when the battery runs low. Here, Mazda lowered the price so it can get a government rebate.

Term

plug-in hybrids

"In retail news, Mazda Canada has cut about $4,000 from the starting prices of its CX-70 and CX-90 plug-in hybrids SUVs."

A plug-in hybrid is a car that has both a battery and a gas engine. You can charge the battery from a plug, and then the car can run on electricity for some trips before switching to gas.

Car

Mazda CX-90 plug-in hybrids

"In retail news, Mazda Canada has cut about $4,000 from the starting prices of its CX-70 and CX-90 plug-in hybrids SUVs."

The Mazda CX-90 is a plug-in hybrid SUV. You can charge it to drive on electricity for a while, and it also uses gas when needed. Mazda lowered the price so buyers can qualify for a government rebate.

Concept

federal government's revived electric vehicle rebate program

"The move makes both eligible for the federal government's revived electric vehicle rebate program."

This is a government rebate that helps lower the price of certain electric or plug-in vehicles. Mazda lowered the sticker price so these models can qualify for the rebate.

Term

electric vehicle affordability program

"Nearly 25,000 rebates worth about $122 million have been claimed since the electric vehicle affordability program launched in February."

This is the name of Canada’s EV money-back program. The host is linking it to how many rebates people have claimed since it started in February.

Brand

Toyota

"Toyota led all automakers with more than 7,200 claims followed by Chevrolet."

Toyota is the company the host says had the most EV rebate claims. It implies Toyota is selling more EVs that qualify under the program.

Brand

Chevrolet

"Toyota led all automakers with more than 7,200 claims followed by Chevrolet."

Chevrolet is mentioned as the second-place automaker for EV rebate claims. The point is to compare which brands are selling EVs that qualify.

Brand

Tesla

"Tesla, which dominated the previous federal rebate program, managed just 270 claims."

Tesla is mentioned as having far fewer rebate claims this time than it did before. The host says it’s mainly because the cheaper Model 3 doesn’t qualify under the updated rules.

Car

Tesla Model 3

"... just 270 claims. That's because its lower priced Model 3, built in China, does not qualify under new rules..."

The Tesla Model 3 is an electric car (it runs on batteries instead of gas). The podcast is talking about a specific version that’s cheaper and built in China, and how it doesn’t qualify under new rules. That can change whether buyers get certain benefits and how the car is sold.

Brand

Hyundai

"And I'm now joined by Hyundai Auto Canada CEO Steve LeMonde... So on the back of an exceptionally strong dealership body with dealers fully engaged..."

Hyundai is the car brand the CEO is talking about. He’s saying Hyundai Canada had its best May ever and gained market share.

Concept

retail event

"So on the back of an exceptionally strong dealership body with dealers fully engaged with incredible retail event like Hyundai Sunday and other events across the country, really able to push against what is otherwise a fairly soft industry."

A retail event in auto sales is a coordinated sales push—often with promotions, inventory focus, and marketing—run through dealerships to drive customer traffic and purchases. The host credits Hyundai’s retail events (including “Hyundai Sunday”) for pushing sales in a softer industry.

Term

market share

"We finished at 16,004. And that translates to approximately 8.7% market share, which is again highest in our history."

Market share means how big a slice of all car sales a company gets. The host is saying Hyundai’s slice of the market hit its best level ever.

Car

Hyundai Genesis

"...are and we're really happy with that. Also on the Genesis side was an all-time record in May with 870 vehic..."

Genesis is Hyundai’s luxury car brand. The podcast mentions that Genesis had its best-ever month in May, meaning it sold more vehicles than ever before. That’s a sign the brand is doing well in the market.

Car

Hyundai Tucson

"And again, just circling back to Hyundai all-time record for a very key nameplate. So all-time record for Tucson, for Venue, for Palisade..."

The Hyundai Tucson is a popular SUV model from Hyundai. The host is saying it sold better than ever before in Canada that month.

Term

nameplate

"And again, just circling back to Hyundai all-time record for a very key nameplate."

A “nameplate” is just the model name you see on the car, like Tucson or Palisade. The host is saying that model sold more than it ever has before.

Car

Hyundai Palisade

"So all-time record for Tucson, for Venue, for Palisade, and on the Genesis side..."

The Hyundai Palisade is a bigger SUV with three rows of seats for families. The host is saying it’s selling better than ever in Canada.

Car

Genesis GV80

"and on the Genesis side for both GV70 and GV80. So May was great."

The Genesis GV80 is a luxury SUV from Genesis. The host is saying it’s selling at record levels in Canada.

Car

Genesis GV70

"and on the Genesis side for both GV70 and GV80. So May was great."

The Genesis GV70 is a luxury SUV from Genesis, which is Hyundai’s upscale brand. The host is saying it’s also hitting record sales.

Term

whole-pond wheels

"but through some of our other initiatives, like using the NHL platform to connect with a broad audience, the whole-pond wheels, which is a mechanism to be able to fight pediatric cancer by donation for every vehicle that we sell."

“Whole-pond wheels” is a program where Hyundai supports a cause. The host says it raises money for pediatric cancer by donating for each vehicle sold.

Term

incentive spends

"You mentioned the NHL marketing aspect of it. Was there anything else in May? Were there specific incentive spends? Were there specific deals on particular models?"

“Incentive spends” means promotional discounts or deals the company pays for to help you buy the car. The host is wondering if those deals in May helped sales.

Term

tariffs

"Yeah, again, we need to govern with a steady hand. Hyundai will remain a very reachable brand. We want to be the brand for everybody. [580.0s] you guys are handling the affordability issue as tariffs and gas prices and everything seems to [586.0s] compound and hit the pocketbook for Canadian consumers."

Tariffs are extra taxes on imported products. If cars or parts cost more because of tariffs, the final price can go up for shoppers.

Term

gas prices

"you guys are handling the affordability issue as tariffs and gas prices and everything seems to [586.0s] compound and hit the pocketbook for Canadian consumers."

Gas prices are what you pay for gasoline. If gas gets more expensive, driving a gas car costs more, which can make EVs look like a better deal.

Car

Hyundai Venue

"Yeah, again, we need to govern with a steady hand. Hyundai will remain a very reachable brand. We want to be the brand for everybody. [600.6s] And in fact, today, the Hyundai Venue is the most affordable new vehicle in the Canadian market."

The Hyundai Venue is a small, affordable Hyundai crossover. The host is pointing to it as proof that Hyundai is trying to keep at least one model priced for budget-minded Canadian buyers.

Term

EVs

"Hyundai Canada has always been among the leaders in EV sales for a long time now. [681.3s] Is the brand still on board with the EV revolution? Where do you see this going?"

EVs are electric cars that run on electricity from a battery. The discussion is about how incentives and rules can make EVs more or less popular with Canadian buyers.

Term

rebates

"We know rebates [686.5s] were dialed back and they've returned and we'll get to that in a minute."

Rebates are discounts from the government that lower the price of an EV. If rebates change, it can make EVs suddenly more or less affordable for buyers.

Term

electrification

"But I just wonder what [690.5s] the outlook is for electrification in Canada for the brand?"

Electrification means moving from gas engines to electric drivetrains. The speaker is talking about how EV adoption in Canada is changing and what Hyundai plans to do about it.

Concept

incentives being on, being off

"consternation of government incentives being on, being off and tariffs across the border, it's caused a lot of, I would say, churn in the market."

This means government rebates or discounts for buying certain vehicles can be introduced, changed, or removed. When they disappear, fewer people buy those cars, so the market can cool fast.

Term

greenhouse gas regulation

"And of course, the federal government should be releasing the details on the new greenhouse gas regulation anytime now that will give us a little bit more clarity in terms of what needs to happen in terms of the adoption of EVs."

It’s a government rule meant to cut pollution that contributes to climate change. For cars, it usually means automakers have to make vehicles that produce less harmful exhaust.

Term

fast charging network

"So we're going to continue working with governments and other stakeholders to make sure that we have fast charging network that's reliable and that's in all the right locations."

It’s a network of public chargers that can recharge an EV faster than regular home-style charging. More fast chargers make EVs easier to live with.

Term

tailpipe emissions restrictions

"Is this new policy where there is the $5,000 rebate but there's also the new tailpipe emissions restrictions?"

These are government limits on what comes out of a car’s exhaust. If the rules get stricter, gas cars have to burn cleaner or be replaced by cleaner alternatives like EVs.

Concept

internal combustion engines

"And is it better for your brand in that you can still sell internal combustion engines as long as you continue to lower the tailpipe emissions?"

These are the traditional gas or diesel engines that power cars by burning fuel. The question is whether governments can keep selling them while still requiring less pollution from their exhaust.

Concept

range

"to keep developing the platform so that they charge faster, they have longer range and the affordability side of the equation gets addressed with scaling"

For an EV, range is how far you can drive before the battery runs low. People want enough range that they don’t have to stop and charge too often.

Term

hydrogen fuel cell

"...whether it's ERAV, which we announced is coming in and out to distant future and even hydrogen fuel cell."

A hydrogen fuel cell car makes electricity using hydrogen while you drive. It then uses that electricity to power the wheels, and it mainly produces water.

Term

USMCA

"You've got a record May now, the weather has turned, but we have almost $2 a liter gas in some places. We don't have a USMCA deal yet and some don't think we'll get one this year."

USMCA is a trade agreement between the U.S., Mexico, and Canada. It can affect how car parts move across borders and can influence vehicle costs.

Concept

product mix

"Greg, again, crystal balls, they're golden concept, they're not real in reality, but we control what we can control. What we can control is our product mix, our pricing, the customer experience."

Product mix just means what kinds of cars a company chooses to sell. If customers want more electrified cars, the company has to have enough of those models available.

Concept

customer experience

"What we can control is our product mix, our pricing, the customer experience. If we do all the right thing and we put the customer in the middle of every decision that we make, we're going to be just fine."

Customer experience is how it feels to buy and own a car with a brand—things like how the dealership treats you and how smooth the process is. Better experience usually means fewer headaches for buyers.

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