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May 12th, 2026 | Unifor President Lana Payne on USMCA talks; Mazda delays EV by 2 years

May 12th, 2026 | Unifor President Lana Payne on USMCA talks; Mazda delays EV by 2 years

Automotive News Daily Drive May 12, 2026 23 min
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About this episode

Mazda pushes back its first dedicated EV by two years to 2029 and “Go big on hybrids,” while GM posts major EV-related write-downs. The conversation then shifts to North American trade: tariff pressure and USMCA uncertainty are reshaping automakers’ planning, but production moves slowly because companies plan product cycles far in advance. With the USMCA review coming in July, Unifor President Lana Payne argues the top priority is removing Section 232 auto tariffs and tightening rules of origin to keep more work onshore.

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Term

dedicated EV

"Today on the show, Mazda delays its first dedicated EV by two years... Mazda is hitting the brakes on its big EV push. The automaker just delayed its first dedicated electric vehicle by two years to 2029."

A dedicated EV is a car that was designed specifically to be electric, not just converted from a gas car. That can make it work better and be easier to build efficiently.

Term

hybrids

"The new plan? Go big on hybrids. Mazda is adding three new gasoline electric models by 2030..."

A hybrid uses a gas engine and an electric motor together. The electric part can help the gas engine and sometimes let the car move using electricity for short stretches.

Company

Chang'an

"Mazda is adding three new gasoline electric models by 2030 and leaning on EVs built in China with partner Chang'an to ship to Europe and other markets."

Chang'an is a car company in China. The segment says Mazda plans to use EVs made with Chang'an and then ship them to Europe and other places.

Company

General Motors

"Back here in the States, EV investment woes and stagnant US sales are pushing General Motors to look for ways to cut costs. GM is cutting 500 to 600 information technology workers globally as it restructures the department."

General Motors is a big car company. Here, they’re talking about cutting some IT jobs to reduce costs while dealing with challenges in their electric-vehicle plans.

Term

write downs

"GM has taken $8.7 billion in write downs tied to its EV business and already trimmed hundreds"

A write-down is an accounting “downward adjustment” when a company decides an investment or asset isn’t going to be worth as much as they thought. It’s basically a financial recognition of losses or lower future value.

Concept

USMCA review

"Well, we're about to hear from Unifor President Lana Payne about what Canadian auto workers want [326.9s] from the USMCA review coming up in July."

USMCA is a trade deal between the US, Canada, and Mexico. The agreement gets reviewed, and changes to it could affect what car parts and cars can be made where.

Term

US content requirement

"Something that's been floated as a possibility from the US, for example, is a US content [371.6s] requirement. So in addition to having 75% of the value of a vehicle having to be sourced in [377.6s] North America, in addition to that, some percentage would have to be sourced from [381.6s] within the US itself."

A US content requirement is a rule that says some of a car’s parts (or value) must come from the United States. That can change where automakers choose to build cars and buy parts.

Concept

bilateral deals

"And then Trump has also floated in the past, leaving the agreement entirely, [401.6s] maybe going with bilateral deals instead."

Bilateral deals are agreements between just two countries. The idea mentioned here is that instead of one big North American deal, the US could negotiate separate deals with other countries.

Concept

USMCA talks

"As we tee up USMCA talks with the United States, I'm just hoping you can spell out Unifor's wish list to start me off here."

USMCA is a trade agreement between the US, Mexico, and Canada. Automotive “talks” means negotiators are trying to change rules that affect car and parts pricing and where they have to be made.

Term

tariffs

"Obviously, our first priority is to get the tariffs removed that have been applied through the Section 232 on autos, but on all sectors in the Canadian economy."

Tariffs are taxes on imported products. If cars or parts are taxed when they cross a border, they can get more expensive and companies may change where they build things.

Term

Section 232

"Obviously, our first priority is to get the tariffs removed that have been applied through the Section 232 on autos, but on all sectors in the Canadian economy."

Section 232 is a US law that can add extra taxes or limits on imports. In the auto world, it has been used to justify tariffs on cars and auto parts.

Term

rules of origin

"That has to be a priority because any discussion on things like rules of origin or all of these other items that will likely become part of the negotiation around auto are kind of useless and futile until we get to a place where we're discussing and having those tariffs removed."

Rules of origin are the standards that decide where a product is considered to be made. For cars, that can change whether the vehicle gets special trade benefits or faces higher costs.

Concept

importing 5 million cars

"But also that focuses on this very big problem we have. And that is we are importing 5 million cars, which is about 22% of the market, probably a little higher."

They’re talking about how many cars are being brought in from outside North America. In trade talks, the size of imports helps show how big the pressure is on local factories and jobs.

Concept

rapid response mechanism

"For example, the rapid response mechanism, which I'm sure you're aware of, which basically lays out an ability to protect things like freedom of association and unionization, which was available to Mexican workers."

A rapid response mechanism is a fast way to respond when labor rights issues come up in trade. Here, it’s being discussed as a way to help workers access protections related to organizing and unions.

Concept

onshore more of the work in North America

"Obviously, talking about rules of origin so that you could increase and onshore more of the work in North America was very important."

Onshoring means moving production jobs back to North America instead of making them elsewhere. In car supply chains, it usually means more local parts and assembly.

Concept

China-EV deal

"So just take me through what that's done in the buildup to these talks and where you expect it to go on the China-EV deal."

A “China-EV deal” is a negotiation about electric vehicles between the US and China. It usually affects taxes and rules for EVs and their parts.

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