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Bloomberg Audio Studios, podcasts, radio, news.
00:40
I'm Hannah Elliott.
00:41
And I'm Matt Miller, and this is Hot Pursuit.
00:47
Coming up on the show, we speak with Mercedes CEO,
00:52
This is a really big deal that Ola came to talk with us, Matt,
00:55
and I am very excited about what he chose
01:00
to share with us, a world exclusive on Hot Pursuit.
01:04
The last time we had it, I think the last series
01:07
was in 2013, you could buy it.
01:10
We had a final edition.
01:13
If you had bought one of those,
01:15
and I know that Bloomberg viewers are savvy business
01:18
people, you would have gotten it
01:20
a little bit north of $100,000.
01:22
If you wanna buy one now, a used one, albeit,
01:26
you probably have to pay between four and 500,000.
01:29
So you see the icon status.
01:31
That is coming up on the show.
01:32
But first, I wanna talk about a competitor
01:38
I've been driving the Land Rover Defender Akta
01:43
And Hannah, I'm sure you know, this is the V8 version,
01:47
and it is essentially a BMW V8,
01:50
a twin-turbo 4.4 liter powertrain that they use
01:55
in the Range Rover and have been for a few years.
01:58
Otherwise, you can't get a V8 in the Defender anymore.
02:02
They did have the beloved supercharged
02:06
five liter powertrain in that previously.
02:10
Now this is your only choice for a V8.
02:12
And it's a stunning vehicle, I think,
02:17
They've executed it really well.
02:20
Mine came in this really cool dark green,
02:23
almost black color.
02:26
But the price is so high for such a Spartan vehicle.
02:29
You know, the Defender on the interior is pretty Spartan.
02:33
They've made it nice with leather and stuff.
02:35
But 153,000 in change, I think,
02:39
is the starting price before you add any options.
02:42
Which makes it, you know,
02:44
60% more expensive than a Bronco Raptor.
02:49
50% more expensive than a Jeep Wrangler 392.
02:53
And even more expensive than the base Mercedes G-Wagon,
02:58
which I think is a huge ask, right?
03:02
Because it's just, I mean, it's special,
03:04
but is it as special as a G-Class?
03:06
Well, here's my question to you.
03:08
For that price, if I saw the Octa on the street,
03:12
would I know it's the special one or not?
03:17
I don't think, unless you are a Land Rover Defender fanatic,
03:23
or, you know, I mean, you might know it's the Octa,
03:27
and I might know it's the Octa,
03:28
but no one else would know.
03:30
And honestly, you can get really cool colorways
03:35
in the other models.
03:37
So, yeah, I don't think it sounds particularly good.
03:42
You know, it's not a big displacement,
03:47
it almost sounds like an inline six motor.
03:51
Maybe that's just the fact that I know it's got a BMW heritage,
03:54
but you wouldn't know, no.
03:56
Yeah, I mean, it's interesting
03:58
because you think my thought process is,
04:00
okay, like defenders wore ranch vehicles forever.
04:06
So does it seem weird that one is that expensive?
04:09
Yes, but then you got to say,
04:10
well, the G-Class was a military vehicle.
04:15
Was it fair to hold the Land Rover to a different standard?
04:19
Somehow the Land Rover feels like it should be
04:22
a little bit more attainable to me somehow.
04:26
Yeah, and the weird thing is this price is higher
04:30
than the price you would pay for a Range Rover
04:34
with the same powertrain.
04:35
So, okay, it's got bigger turbochargers.
04:39
It has over 600 horsepower.
04:40
They've beefed it up a little bit,
04:42
but you can get the Range Rover,
04:45
which is a step up from the Defender.
04:48
It's certainly in terms of luxury for like 135
04:52
with a 4.4 liter twin turbo V8.
04:55
So I don't know how many sales
04:59
they're gonna make of this.
05:00
Yeah, it'll be interesting.
05:02
There's also a part of me that's like,
05:04
well, what about just a Ford Bronco?
05:06
If you're going in that direction
05:08
and you want something kind of retro,
05:11
but the new version of it,
05:13
you could just get a Ford Bronco, right?
05:17
Yeah, no, absolutely.
05:18
I mean, that's probably what I would do.
05:20
I love the way the Bronco looks.
05:22
I frankly, I prefer it to the Defender.
05:25
It's not quite as big the Bronco.
05:27
And then the one issue that will be important
05:30
to a lot of well-heeled buyers is the NVH issue
05:34
that I will speak about
05:36
and just build it with Ola Colenius,
05:37
the CEO of Mercedes.
05:39
The Bronco, no matter what you do to it, it's loud.
05:45
It's pretty harsh in terms of getting in and out
05:50
and living with it on a daily basis.
05:53
That's what you want with that kind of vehicle
05:55
for a lot of people.
05:56
But this Defender, much like the G-Class,
06:00
is very vault-like on the inside.
06:02
When you get in there,
06:03
you're completely protected from everything outside
06:07
and you don't hear everything outside.
06:12
It doesn't rattle or shake too much.
06:15
So at least it's got the noise, vibration,
06:18
and harshness under control
06:19
in terms of what you would expect from a luxury vehicle.
06:22
Well, that's good to hear.
06:24
Yeah, I can't wait to drive it.
06:26
I think I might have that coming up in my roster.
06:30
I hope I can drive it and compare it
06:32
and see if I agree with you, Matt.
06:34
All right, that's coming up.
06:35
Well, your drive will come up on a future program.
06:38
And the Mercedes interview, CEO of Mercedes,
06:43
is coming up on this program.
06:44
You're listening to Hot Pursuit from Bloomberg Radio.
06:46
I'm Matt Miller along with Hannah Elliott.
06:48
We've got more on the way after this.
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07:28
Now let's talk about concept cars.
07:30
Audi just rolled out a new one
07:32
and Hannah, you were there.
07:35
Yes, I was there and I'm still here actually.
07:38
In Milan, the early part of this week,
07:41
Audi had a big media event last night
07:44
at a hotel owned by the Ferragamo family, incidentally,
07:48
or created by them.
07:49
Actually, I think it's owned by the Vatican.
07:51
Anyway, Audi debuted the Concept C,
07:55
which they are saying is basically
07:57
their complete moonshot revolution
08:01
that they are basing all of their brand imaging
08:03
and all of their products on from here going forward.
08:07
The Concept C is a two-seat electric sports car
08:12
that basically, if you can imagine a TT
08:15
and an R8 pushed together,
08:18
you kind of get the Concept C.
08:20
Although the Concept C is longer and wider
08:22
than both of those, especially the R8,
08:25
that's kind of what you're looking at.
08:26
It's very brutalist.
08:28
It's like a monolithic block
08:31
and it's also got a drop top.
08:33
It's a Targa-style sports car.
08:37
So yeah, it was very interesting to spend a few days
08:40
with Audi and hear about this car
08:42
and hear them talk about striving for clarity,
08:45
which is their new tagline.
08:47
And they basically were very upfront about saying,
08:50
we got way too complicated.
08:52
We were trying to be all things to all people.
08:55
We were too complex for our consumers.
08:58
We tried to do everything all at once
09:00
and now we are going to pair it all back
09:03
and we're doing simple, minimal in a real way.
09:07
And the Concept C is their attempt at that.
09:11
They can learn from Land Rover Defender
09:13
because that interior is minimalist.
09:16
But actually it makes sense to me.
09:19
Audi is the luxury brand of Volkswagen
09:23
and I can see that they do their sort of fru fru stuff
09:27
with Bentley or Porsche or Lamborghini, right?
09:31
They might as well keep it simple,
09:33
minimalist luxury with Audi.
09:35
I feel like that tracks.
09:37
Yeah, I mean, I would say Bentley
09:39
is the luxury brand of Volkswagen really.
09:42
And throw in Lamborghini.
09:45
Honestly, I think Audi has really been struggling
09:48
I mean, this isn't anything new.
09:50
They've struggled to even be a choice behind Porsche,
09:53
obviously within their own family,
09:55
but even behind BMW and Mercedes,
09:58
if you had asked me what does Audi mean,
10:01
I would have been a little unclear.
10:06
So yeah, it's interesting that you bring up luxury brand
10:10
because yesterday in a round table,
10:13
their chief, Dolner, said we want to be
10:17
the most aspirational premium brand out there.
10:21
And he kind of admitted, he knows they're not right now
10:25
and they really need to ramp up and go for it.
10:28
I guess they're like premium economy for Volkswagen
10:31
and then Bentley is like a full-on business class
10:35
I feel like, by the way,
10:36
Audi, my dad had an Audi 5000 when I was a little kid.
10:41
Audi, the RS2 was the first performance car
10:45
I drove an RS2 with a stick in Cologne
10:48
when I was like 18 years old.
10:50
And then an Audi A4 station wagon
10:54
was the first new car I ever bought with my own money.
10:56
So I have a real personal connection.
11:00
Also, Audi made my favorite concept vehicle of all time,
11:03
the Audi Nanook, N-A-N-U-K.
11:06
Wow, that is a clear reference.
11:09
Yeah, so I mean, I'm happy for them to
11:14
make somewhat of a comeback.
11:16
I thought, you know, the e-tron era,
11:21
at the very beginning, I thought this is gonna take off
11:24
and it kind of didn't.
11:25
So I'm glad that they're stepping it up.
11:28
This is a whole new era for sure at Audi.
11:30
They have their designer, Massimo Frisella.
11:33
Of course, it's perfect for our use.
11:37
He was formerly at Jaguar Land Rover
11:40
until last year, last year he moved to Audi
11:42
and obviously he didn't completely design
11:45
this new concept C.
11:46
He didn't have that much time,
11:47
but Audi was quick to say
11:49
that he did have his hands on this vehicle
11:51
and Massimo is obsessed with the TT.
11:54
Like that is his icon.
11:56
I didn't hear you mention the TT in your list, Matt.
11:59
So that makes me think, maybe it's too small for us.
12:03
But you know, yeah, I never, honestly,
12:09
I never liked the TT.
12:13
But Massimo loved it and it's interesting
12:16
that we've been talking about Land Rovers
12:18
because he was at Land Rover for many years.
12:22
And he thinks Audi has icons too,
12:24
just like you're saying, Matt.
12:26
So and of course the auto union cars from the 30s,
12:29
like those old race cars really were exceptional.
12:33
And I think Audi's trying to retain
12:35
some of that glamour as well.
12:37
Yeah, in the class B, Quattro as well.
12:39
All right, coming up on the show,
12:41
we speak with Mercedes CEO, Ola Kalenius.
12:44
I'm Matt Miller, along with Hannah Elliott.
12:46
More hot pursuit after the break.
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We are now joined by Ola Kalenius.
13:58
He's chairman of the management board
14:00
and CEO at Mercedes-Benz.
14:02
Ola, thank you for joining Hot Pursuit.
14:05
Pleasure to be with you guys.
14:06
And yes, we are in the final preparations for this weekend.
14:11
And we have, of course,
14:12
brought some great world premieres to Munich this year.
14:17
So what are you gonna show?
14:19
What's the standout debut for you at Munich this year?
14:23
The standout debut is the all-new electric GLC,
14:28
which is based upon a whole new architecture
14:30
that we call Mercedes-Benz Electric Architecture, MBEA.
14:35
Considering that the GLC today in our portfolio
14:38
is our most sold model,
14:41
we have taken that extremely popular car
14:44
and literally in every dimension
14:47
taking it to the next level.
14:48
So this is a very, very big world premiere for us.
14:53
So Ola, tell us how important this GLC is
14:56
in hitting some of your targets
14:58
that you've talked about, obviously,
15:00
the world EVs is slightly chaotic these days.
15:04
How crucial is this car for Mercedes?
15:07
It's a very important car
15:08
because that segment, the compact SUVs,
15:13
that's a model that is popular everywhere in the world.
15:16
And that segment has grown for us over the years.
15:19
And indeed, it is individually the most sold car
15:23
from Mercedes-Benz.
15:24
So when you do that,
15:26
you really want to delight Mercedes fans
15:30
and customers around the world
15:32
and also surprise them a little bit.
15:33
So in this particular case, I think the engineers,
15:36
they looked at this as a special challenge.
15:40
And of course, it's a second generation electric vehicle.
15:44
So in all powertrain dimensions,
15:49
incredible on efficiency,
15:51
should be around benchmarking its class
15:53
with that coming good range, incredibly fast charging.
15:59
Charging almost turns into the same thing as fueling,
16:02
not quite, but you can charge several hundred kilometers
16:07
So all of those dimensions,
16:09
and for those people who maybe have not made the leap
16:12
into the electric era yet,
16:15
we had tried to engineer out every reason why you wouldn't.
16:20
And of course, it's going to be a Mercedes
16:22
through and through.
16:23
It's ushered in our new design language.
16:25
So next generation design language from Mercedes
16:28
will start with this car.
16:29
And if you step into it, you feel at home.
16:33
It's like a welcome home feeling of a Mercedes-Benz.
16:37
And considering it's a compact SUV, it's pretty big.
16:40
If I put myself in my most comfortable driving position
16:44
and I'm six, four and a half,
16:46
I could actually sit behind myself very comfortably,
16:49
have space between the seat and my knees
16:52
and certainly between the head and my,
16:53
and the very beautiful sky roof.
16:55
So we have thought this package through
16:59
into the last detail.
17:02
So I think this car is something
17:05
that is going to convince Mercedes fans around the world.
17:08
Sounds impressive, certainly for tall drivers.
17:11
Hannah and I both have the same issues.
17:13
I'm sure that you have in a normal vehicle.
17:17
What about the boldness that we've seen from BMW?
17:21
Some analysts are worried that Mercedes
17:24
may be a little bit more conservative.
17:26
I'm not sure that they can make that judgment
17:28
until they see the vehicle this weekend,
17:29
but you know, 400 horsepower from a dual motor setup
17:33
in the Neue Clasta, 400 miles of EPA range,
17:37
200 miles of charging in 10 minutes.
17:39
Can you meet or beat those standards?
17:41
If you would just take out the technical spec book
17:44
of the new GLC, we're not going to be shy
17:48
in literally every single dimension.
17:51
We will be world-class in many the outright leader
17:55
and in some amongst the best.
17:57
So we have pulled out all the stops with the new GLC.
17:59
So I'm not at all worried that the technical specs
18:03
of this vehicle has anything to hide.
18:06
And I also would like to highlight
18:09
the new Mercedes-Benz operating system
18:11
and the ADAS capability of this vehicle.
18:15
It literally has 27 sensors looking in all directions
18:18
and it has the supercomputer on board
18:20
and all the genes for jumping into level two plus plus
18:26
automated driving from the word go
18:28
where it's regulatory allowed.
18:31
So literally it feels like you have an autonomous car,
18:34
still in this case supervised by the driver.
18:37
And if you then add the absolutely insane
18:40
ultra screen pillar to pillar,
18:42
and I'm talking about one seamless screen in this case
18:47
and how we have added any digital experience
18:51
that you can possibly dream of to this car
18:54
but also given it an aesthetic look
18:56
like maybe you have on your smartphone
18:58
you have a very, very nice and beautiful wallpaper.
19:02
All of those things that also makes the feeling
19:05
inside the car a digital delightful experience.
19:11
But beyond the high tech
19:13
where we're definitely going to be on the leading edge
19:17
it's more than this, it's a car made for you.
19:20
So every single dimension of the car,
19:22
the safety, the way it rides and drives
19:24
how the seat wraps around you
19:26
and you can drive hundreds of miles
19:28
and you feel refreshed when you step out of the car.
19:31
The things that make a Mercedes-Benz a Mercedes-Benz
19:34
all of those things have been taken
19:36
to the next level in this car as well.
19:38
So creating an important vehicle like this
19:41
it's not just about the flashy technical numbers
19:44
that we have, it's really thinking through
19:47
what does the human want?
19:48
This is human-centered innovation at its very best.
19:52
Stay tuned for Sunday when we reveal it.
19:55
Ola, I'm curious on the other side of things
19:58
I know obviously you're the head
19:59
of the European automaker body, the ACEA
20:03
and you've been pretty vocal about regulations
20:07
that are realistic for meeting decarbonation goals, et cetera.
20:12
Can you tell us a little bit more
20:13
about what you mean by realistic?
20:15
What would that look like
20:17
to have a market-driven regulatory infrastructure
20:21
versus something else?
20:23
So in the role as president of ACEA this year
20:26
and it's something that rotates
20:28
between the CEOs of the car makers in Europe
20:31
you have to kind of take off your own hat
20:34
running your own company.
20:35
So I take off the Mercedes-Benz hat
20:37
and I put on an industry hat and talk to all the OEMs
20:41
but not just the 20 plus OEMs.
20:44
In this case we stand side by side
20:47
with the sister organization for the suppliers
20:50
that is called CLEPA and Mattias Tink of CLEPA and I
20:55
are working with the suppliers and the OEMs
20:59
to do an inventory or where we stand right now
21:02
in the regulatory environment
21:03
and how we successfully transform this industry
21:07
and successfully find the right path towards decarbonization.
21:13
So I wanna stress that this is all the OEMs
21:17
with of course some various opinions
21:19
but a strong common denominator
21:21
and literally thousands and thousands of suppliers.
21:25
And the conclusion that we come to is quite clear.
21:29
We're all on the way towards zero emission.
21:31
There are no ifs or buts that is the journey
21:34
that is the destination.
21:36
The EU as an economic region has committed
21:40
to being net zero by 2050.
21:42
We wholeheartedly support this.
21:45
We also wholeheartedly support that electrification
21:48
is the main road to this.
21:50
So the electric vehicle will play the main role
21:53
in achieving those targets on the way to net zero.
21:58
To demonstrate that not only have we
22:00
in the last five or six years put hundreds of billions
22:05
of investment into this manufacturers and suppliers
22:09
and launched hundreds of vehicles.
22:11
So there is a very broad offering already.
22:15
And on top of that, we are about to invest
22:18
the next chunk of hundreds of billions into this.
22:22
So the industry is committed.
22:25
I wanna say that as a preface
22:28
before we go into the challenges
22:30
and we need to make some course corrections.
22:33
In spite of the ambition, in spite of those good efforts,
22:39
one must recognize and for the world as a whole
22:43
the world markets at the whole
22:44
it's a very heterogeneous picture.
22:47
You use the word chaotic, I would say heterogeneous
22:50
that the state or the take rate of BVs
22:56
what we thought five or six years ago
22:59
is not yet at the level in 2025 that we should have been at.
23:04
And we're now looking at kind of nine years time
23:08
to go to literally 100%.
23:12
And that's where we're saying, okay
23:15
if we haven't achieved as a market, as a region
23:19
already the milestones, then we analyze why is that
23:23
and where do we make a course correction?
23:25
And we suggest in general, two main things.
23:29
One is absolutely doubling down on the enabling factors
23:36
and putting money behind and effort behind everything
23:40
that you need to make electric mobility successful.
23:44
I'm gonna use one example, charging infrastructure.
23:46
The EU has 27 individual countries.
23:50
I would say in about six or seven of those
23:53
in the last five, six years
23:55
a significant effort has been made
23:58
and charging infrastructure has been built up
24:00
maybe not as much as it should have been at this stage
24:03
but it's on the way
24:05
but literally in 20 of the 27 countries
24:08
it's still in its infancy.
24:10
Do we believe, do we really believe
24:12
to cover 100% of the purchase intent by 2035
24:16
in nine years time that in those nine years
24:20
we're gonna go from an infancy stage
24:23
to fully fledged built out charging infrastructure
24:28
in every single country
24:29
because we're talking about the whole market here.
24:33
That's going to be a herculean task.
24:36
Whatever we do, we have to double down on this
24:39
to make sure that electric mobility becomes
24:42
even more attractive to consumers
24:45
and ultimately is the thing.
24:48
You can couple that with all sorts of other measures
24:51
where we're suggesting to the commission
24:53
not a ready recipe and say do exactly this
24:57
but think about incentivization and nudging
25:01
when shaping policies to make the total cost of ownership
25:05
of the electric vehicle even more attractive
25:08
so that we can get ultimately one day
25:11
to full penetration
25:13
but it seems in just stock taking
25:17
it's a very, very big ask
25:19
now that we're around 15% take rate in 2025
25:23
achieved in the last five or six years
25:25
to do the 85 in nine years time
25:31
but that ask double down on the enabling conditions
25:36
Number two, we think that the method in general
25:38
that is being applied select only one stakeholder
25:43
of many in this once in a hundred years systemic shift
25:47
and put the complete burden on that stakeholder
25:50
in this case the producer of the vehicle
25:52
and if the producer of the vehicle doesn't make it
25:55
sanction it with draconian penalties.
25:59
We don't think that method
26:00
that planning method is the best method.
26:03
We want to turn it on its head and say
26:06
why don't we use market forces instead
26:08
and switch to a market economy driven approach
26:12
with incentivization and nudging
26:15
free up the market for technology neutrality
26:17
and let the consumer choose
26:20
and I underline again with the electric car
26:22
as the main actor in this play
26:26
but also allow different forms of hybrid formats
26:30
and maybe a sliver at the bottom of combustion
26:34
high tech combustion, electrified combustion vehicles
26:37
where some of the segments of the markets by 2035
26:40
were still hard to evade from a consumer point of view.
26:44
If we switch to that, we should then open up the horizon
26:47
and look at the complete CO2 footprint
26:50
of what's going on, not just the tailpipe emission
26:54
of the newly registered vehicles that are bought
26:58
In fact, the car park in Europe is 250 million vehicles
27:02
and new registration sits at around 13 million vehicles.
27:06
So you have in that sense maybe 5% turnover of the fleet
27:12
every year if consumers don't choose to hang on
27:16
to their cars longer.
27:17
So why don't we look at the CO2 footprint
27:19
in a more holistic way and see if we can find ways
27:22
if we flexibilize 2035 to also reduce CO2
27:29
of the whole value chain here.
27:31
So we want to open up the discussion
27:34
and if we do do that, we can avoid,
27:38
and I'll end with this for now,
27:39
we can avoid an effect that maybe if the system is not ready,
27:44
what could consumers do?
27:45
And I think this is a scenario that is not unlikely.
27:49
If not every purchase intent is covered by then
27:52
through charging infrastructure or other reasons
27:54
why the consumer wants to go for something else,
27:57
the consumer might buy the last combustion vehicles
28:00
in 33 or 34, hold on to it longer
28:04
the car park gets older, very bad for decarbonization.
28:08
The market reduces drastically
28:10
or maybe even collapses in 2035
28:12
and it takes three or four or five years for it to recover
28:15
back up to the 13 million.
28:17
You would destroy so much economic value,
28:20
harm so many companies, so many suppliers,
28:22
mid-size, smaller family owned businesses.
28:25
Why would we want to jeopardize
28:27
that economic strength of Europe's biggest industry
28:31
when there perhaps is a better path to green?
28:36
That is what these two associations,
28:39
Asiya and Klepa are suggesting.
28:42
Well, you know, it makes total sense, Ola,
28:45
and I just wonder, you don't have a lot of time left, right?
28:48
And you're gonna, I think the EU's gonna revisit
28:50
this 2035 goal next year.
28:52
So have you had a chance to speak with the,
28:55
for example, the incoming German government
28:57
because they're willing to put their money
28:59
where their mouth is when it comes to defensive Ukraine,
29:02
shouldn't they be willing to put their money
29:03
where their mouth is when it comes to, you know,
29:06
planet Earth and also, you know,
29:09
how many hundreds of thousands of auto workers
29:12
are there in Germany?
29:13
Is Friedrich Mayer gonna step up?
29:15
In this role as president of the Association,
29:20
I and also my counterpart for Klepa,
29:23
of course, we're speaking with policy makers
29:26
in Brussels on all levels,
29:29
but also in the different countries.
29:30
And yes, of course, we have also spoken
29:32
to the German government.
29:34
And I think the, and many other governments for that matter,
29:38
but also to trade unions and other stakeholders.
29:43
As I said, this is a multi-stakeholder systemic shift
29:47
once in a hundred years.
29:49
We're talking about the transformation
29:50
of the world's biggest industry.
29:52
So it's not the small tasks here.
29:55
What I think is happening now
29:57
is that we have a debate both in the industry
30:00
and with many of these stakeholders
30:02
and certainly in the political space
30:06
where a lot of people are thinking like us saying,
30:09
oh, hang on a minute.
30:10
If it's not working the way we intended to,
30:13
yes, we need to have a political conversation about it.
30:16
But of course, there's also strong commitment
30:18
to say decarbonization is one of the major tasks
30:23
of this generation.
30:24
Let's not lose any speed or any momentum
30:28
in decarbonization.
30:29
So I think there are some stakeholders that go like,
30:32
if we do go for flexibilization,
30:34
what's gonna happen?
30:35
Are we gonna slow down?
30:35
It's not what we're suggesting.
30:37
We're suggesting to switch method to a method
30:39
that we think is actually going to be more successful
30:43
than the current method.
30:44
So I am fully aware that this political debate is alive.
30:50
And right now we're in this period
30:54
where a common opinion for the EU,
30:58
if they're willing to change,
30:59
which we urge them to do, needs to be formed.
31:03
So expect the next weeks, months, an intense debate on this.
31:09
And indeed, the European Commission is listening
31:14
to the auto industry assist the German government.
31:18
That is for instance, the reason why they invite us
31:21
to a summit meeting on the 12th of September
31:24
to discuss these matters.
31:26
So we're not at the end of the discussion.
31:29
I would say we're in the middle of the beginning.
31:32
I'm Matt Miller, along with Hannah Elliott.
31:34
You're listening to Hot Pursuit.
31:36
We have more coming up after this.
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Let's pivot a little bit to what has been really a bright spot
32:54
for Mercedes-Benz, the G-Class.
32:56
You and I have driven multiple variants
32:59
of the G-Class together.
33:01
And, you know, there's so much excitement around that vehicle
33:05
and so much fandom and fervor for decades.
33:10
You guys have already confirmed
33:11
there will be a baby G coming.
33:14
What can you tell us about how that is coming along
33:18
with the planning for that?
33:19
And also, can we expect any other variants
33:22
of the G-Class coming our way?
33:24
So we're now in full series development
33:27
of this little brother to the big G.
33:30
And we're very excited about that car.
33:33
We have shown it to, you know,
33:36
some of our trusted dealers and other people
33:38
that we know are fans of the brand.
33:40
I get the same reaction every time, and they go like, wow.
33:44
I mean, is this the G that I've been waiting for,
33:47
for my daughter, for my son, or for myself?
33:51
So, yes, I can confirm that series development
33:54
has started of this vehicle, and it is in the pipeline.
34:00
But now that you mention it, and yes, Hannah,
34:02
I vividly remember going up the famous Schuckel Mountain
34:08
outside Gratz in Austria with you over rocks and trees
34:14
and what have you, the most hardcore of off-roading
34:17
in that electric G.
34:19
And I think we mastered that quite well together.
34:23
So the G is a legend.
34:24
It's an icon in our portfolio.
34:28
There is another surprise coming on Sunday in Munich
34:33
We will announce the rebirth of the G-Class Cabriolet.
34:39
So the last time we had it, I think the last series
34:46
We had a final edition.
34:49
If you had bought one of those, and I
34:51
know that Bloomberg viewers are savvy business people,
34:54
you would have gotten it a little bit north of $100,000.
34:58
If you want to buy one now, a used one, albeit,
35:01
you probably have to pay between $400,000 and $500,000.
35:04
So you see the icon status of a G Cabriolet.
35:09
And we have had so many fans say, when are you going to bring it back?
35:13
When are you going to bring it back?
35:14
When are you going to bring it back?
35:15
Now is the time to do it.
35:16
So we have decided to kick off the development of an open top G.
35:24
I mean, I have so many questions about this.
35:26
I'm a big fan, former owner.
35:29
I had a 2020 G500 in Berlin that I loved.
35:34
I've now turned it into a house in Scarstale, by the way.
35:37
What kind of powertrain are we expecting?
35:39
Could this be electric and gas?
35:42
Because I think the electric powertrain really
35:44
works well for the G-Class.
35:46
I know you and Hannah drove it in Schuckel.
35:48
I got the chance to drive it around Westchester,
35:50
which was also fantastic.
35:52
And how do you deal with NVH?
35:55
One of the best things about the G-Class
35:56
is that you're in an absolute vault.
35:59
Compared to other off-road vehicles,
36:02
it's just worlds of difference in terms
36:05
of the noise, vibration, and harshness.
36:08
How do you deal with the convertible?
36:10
So on the powertrain, we'll let you guess for a little while longer.
36:15
So I'm not going to reveal that here today.
36:17
But trust me, the hardcore G fans
36:20
are going to love what we're going to do there.
36:22
And in terms of NVH, I think this is pretty amazing
36:26
what has happened on our convertibles over the year.
36:29
I, myself, even though, of course,
36:31
I get to drive a company car and I'm thankful for it,
36:34
I feel like a kid on my birthday and Christmas
36:37
on the same day, every day I step into, in my case,
36:40
my EQS SUV Maibach.
36:43
I bought last year a personal car.
36:48
I bought an SL, which is obviously a convertible.
36:51
And I've been driving SLs and test driving
36:55
and stuff like that over the many years.
36:57
So I know, obviously, what a convertible feels like.
37:00
And when it comes to NVH, what struck me the most
37:03
next to the incredible beauty of this car
37:07
and the performance was that when I took it
37:08
for the first time on the Autobahn
37:11
and I pushed it a little bit,
37:13
is how incredibly quiet it is.
37:16
And this is what I love about our engineers.
37:18
You know, they never stop, right?
37:19
It always gets better and better and better.
37:22
So you can rest assured when we electrify,
37:26
no, not electrify, when we open up the G
37:29
and make it open top, don't worry about it.
37:33
You're gonna be able to have a conversation
37:34
with whoever sits next to you.
37:36
Okay, I gotta ask, what kind of timeline
37:39
are we talking about here?
37:41
If the baby G might be out in 2027,
37:45
what are we thinking for the Cabriolet?
37:51
Let's just say that.
37:53
Start working on selling that house, Matt.
37:56
You don't have to rush it so that you get a good price,
37:59
but it's not like it's too far away.
38:05
And a follow-up, is that Cabriolet coming for the world?
38:08
Can we expect it'll be in all markets for Mercedes?
38:12
In the relevant markets.
38:14
Not every market in the world is a Cabriolet market,
38:17
but in all the relevant markets.
38:19
I wanna ask about the SL.
38:21
You mentioned that you bought one for yourself
38:23
and I had the pleasure of test driving the AMG SL63 SE
38:32
performance last week.
38:34
And the power in that thing absolutely blew me away.
38:38
And it wasn't until I was talking about it with Hanna
38:40
that I actually looked up the specs
38:42
and saw it's more than 800 horsepower
38:45
and more than a thousand pound feet of torque.
38:48
Then I started looking at other vehicles
38:50
with those kind of power figures.
38:52
And it's not till I get to a Lamborghini Revuelto
38:55
at double the price that I start to see
38:58
those kinds of figures.
38:59
After that, you have to go to Bugatti and then Koenigsegg.
39:02
How has that been received?
39:04
And 225,000 seemed like a hefty price tag
39:08
until I noticed that power.
39:10
Yeah, it's pretty crazy, isn't it?
39:12
If you're an AMG fan, you're a performance fan.
39:15
So you can never have enough performance.
39:17
But I think the best news is that is a car
39:20
that you can drive every day to work.
39:22
So it's not just that you bought a super car
39:25
with unbelievable acceleration and performance and all that.
39:29
It's a car that you can actually use every single day.
39:32
And I think that's the unique position of AMG.
39:35
You get motorsports on the road,
39:38
but on the road Monday through Friday as well,
39:40
not just for a Sunday afternoon outing.
39:44
It's really a car that you would like to drive
39:47
Our thanks, Tola Colenius, for joining us.
39:49
He's the Chairman of the Management Board
39:50
and CEO of Mercedes-Benz.
39:52
I'm pretty excited about driving the convertible G-Wagon,
39:58
Yeah, my question is gonna be like,
40:00
how much of a cage does it have on it?
40:02
Is it truly like open open air
40:05
or does it have a cage kind of like a Jeep Wrangler?
40:08
You know what I mean?
40:09
Or are they truly gonna go full Cabrio?
40:12
No, I imagine it'll have some kind of roll cage.
40:15
That looks pretty boss when they do it right.
40:19
Although I guess, did the previous,
40:21
did the older models just have a full convertible top?
40:27
Well, it'll be like 200 grand.
40:29
So I'm not gonna be buying one anytime soon.
40:33
That does it for this week's show.
40:34
Remember to follow and subscribe to Hot Pursuit
40:38
on Apple Spotify and anywhere else you listen.
40:41
You can also send us your comments.
40:43
Please send us your comments.
40:45
Email us at hoppersuitatbloomburg.net.
40:49
And check out Hannah's columns and stories on bloomburg.com
40:52
and the Bloomburg business app.
40:54
Go there for car reviews, events and stories
40:56
that you won't find anywhere else.
40:58
Find it all at bloomburg.com slash pursuits slash autos.
41:03
And I'm Hannah Elliott.
41:04
We'll be back in your podcast feed again next week.
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