Motoring Goals with MG UK’s David Allison
About this episode
David Allison, MG UK's head of product and planning, shares insights into MG's strategy and evolution, highlighting their influence on UK-specific car designs and the success of their EV models like the MG4 and Cyborster. He discusses MG's balanced approach to powertrains, navigating the ZEV mandate with hybrids and EVs, and the challenges of niche models like estate cars and large saloons in the UK market. Allison also reveals the story behind the Cyborster and the introduction of the MG IM sub-brand, emphasizing MG's focus on innovation, driving enjoyment, and expanding their electric vehicle lineup.
In this episode of the Charging Status EV Podcast, Alex and Jim talk to David Allison - MG UK’s Head of Product and Planning. David shares how MG has gone from a budget brand to one of the UK’s fastest-growing EV car companies, the story behind the Cyberster, and why sometimes the best innovation is putting real buttons back in a car.
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