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Motoring Goals with MG UK’s David Allison

Motoring Goals with MG UK’s David Allison

Charging Status | EV Podcast Aug 24, 2025 37 min
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About this episode

David Allison, MG UK's head of product and planning, shares insights into MG's strategy and evolution, highlighting their influence on UK-specific car designs and the success of their EV models like the MG4 and Cyborster. He discusses MG's balanced approach to powertrains, navigating the ZEV mandate with hybrids and EVs, and the challenges of niche models like estate cars and large saloons in the UK market. Allison also reveals the story behind the Cyborster and the introduction of the MG IM sub-brand, emphasizing MG's focus on innovation, driving enjoyment, and expanding their electric vehicle lineup.

Topics: mg uk product planning ev market strategy physical controls in cars mg4 ev success cyborster development zv mandate compliance hybrid and ev mix estate cars market mg im sub-brand electric vehicle innovation
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Audi S5

"... the cars that have come to UK, I've just had the S5 in for a new in the last sort of week, 10 days, a..."
Car

5 Renault 5

"And I think, I mean, we've seen it now with the Renault 5. There are lots of people that I'd never, ever ha..."
Car

MG3

"...the actual individual thresholds. But because our MG3 hybrid, because our ZS hybrid, because our HS hyb..."
Car

7 Mg7

"and we'll talk about IM in a sec, we also had the MG7 and the MG9, which I thought were pretty fab,"
4 cars featured

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