Our SEMA 2025 Recap

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We're here in Vegas finally for the SEMA 2025 show. It is going to be an awesome week. We're

going to cover everything for you guys to see. You're going to want to hang out with us. It's

funny Vegas normally packs itself full of adrenaline junkies, whether it's gambling,

the lights, or even this iconic sign behind us. People line up forever to take a picture with

this sign. But I tend to believe that this is not the most important sign here this week.

Where are we going to take you? We'll just hold on and we're going to go there.

From that sign to this iconic sign right here, that's right ladies and gentlemen,

this is the SEMA sign. Over 160,000 people every year line up to take a picture in front of this

sign. What sign is a little bit more important? I don't know. I'm going to have to leave that to

but I'm telling you SEMA is such a huge event, right? They have so much things. It brings so

many different types of people and everybody stops to take a picture in front of this sign.

So they can show it to all their friends. I mean look, we're here too, right?

Fill them right in front of it so that you can see us in front of the SEMA sign.

I don't know what it is. SEMA sign, Vegas sign. They're both signs but they both work for us.

We got a lot to show you guys. There's tons and tons of great cars here. We've already got a

sneak peek. We're walking the lot. We're kind of creeping around. They're not set up. They're

not open yet. That's the reason why I can get in front of this sign to take a picture. But I tell

you what, you're not going to want to miss everything that we have in store for you. Just

over the shoulder that you can see are some great cars that I can't wait to take a look at.

They have all kinds of stuff being still unloaded and brought in. Everybody's still setting up for

the show but we're here just a little bit early because we wanted to get a sneak peek which I'm

going to share with you right now. So are you all about the Camaro Life? Well maybe this 1969

behind me has everything that you need. From supercharger to roll bars, I tell you this thing

has it all. One thing here at SEMA that we've definitely seen over the years is when it comes

to Camaros, it comes to any type of car that's out here. They have it from custom retro mods.

You name it, we've even seen electric muscle cars out here. SEMA provides something for every

single person. That's the best thing about it. The people, the cars, the horsepower, it's everything

that you want in one place. And what a better place to be at but in Las Vegas, Nevada with

horsepower. Whether it's glimmering lights or it's the slot machines, whatever it is that

attracts you, we get attracted to the horsepower here at SEMA because there's plenty of it on tap

all day long. Now the event officially has not kicked off and we're actually out here getting

a sneak peek of a bunch of different stuff but this car right here is bad to the bone. One thing I

like about this car is not only just the black paint job on it but the fact that they do what I love

and we're doing on one of our projects as well is we're color matching everything as well. So from

the interior to underneath the hood, the engine, everything, it is all color matched out so everything

ties in and gives it a complete look right down to the calipers. So it's a nice setup. Like I said,

it's really what you guys are into. We see a lot of examples of all the different type of cars that

are here especially in different types of classes and stuff which is what makes this fun is to see

what the envision of their builder is and then he brings it to the table for you to take a look at

and it just makes it a very, very awesome and competitive event as well when everybody's building

cars to see who's going to have the best build off. I got a lot more examples for you guys.

You guys are going to want to see them all. I wanted to stop this car so you guys could enjoy

and appreciate as much as we do. Let me show you some others right here.

So if somebody was to ask me what my superpower was, I'd definitely tell you it's not the ability

to pick the right wheel, the right setup, rather be depth, offset, you name it, whatever you want

to call it. It's just not my forte. I find myself here in the Vorsteiner's booth and they have

beautiful, beautiful cars set up here with great wheels except if it was up to me, I would never

get it right. The great thing about this guys is I found somebody who can tell me exactly what it

is is missing. So I'm going to introduce you guys to them and we're going to get to the bottom of

exactly what it takes to pick out the right wheel for your car. So I found the expert for us to go

ahead and try to simplify this process. I told you guys, wheels just aren't my thing. I have a

love-hate relationship with wheels like you wouldn't believe. And I'm standing here with Daniel.

Daniel, we were having a conversation before we started talking. Wheels, I mean, I love them.

They make or break a project, right? And with that being the offset stuff we were talking about,

you're like the math. I don't math well when it comes to wheels, guys. I mean, I try but I could

never seem to figure it out. And every car builder I talk to says the same thing. They're like,

this is going to be the maker or breaker for my project. How do we get asset? Tell us, I mean,

where do we go from there? I mean, it's an interesting thing, right? I feel like you can

build a whole vehicle, right? We're talking about maker break, right? You could have 90%,

everything dialed in, the vehicle looks amazing. And you put the wrong set of wheels on the car and

it ruins everything. Now, the opposite is also true, right? You can have a not so great build,

but when the right wheel goes on and the internet can let you know, it goes viral.

They're like, oh my God, I can't believe you got that wheel to work with that car.

When I never thought of it, it just works. It works. And I've offended the internet a lot.

Like I've built a variety of cars. Like I've taken like Aston Martins and put JDM wheels on it and

the internet is very polarizing. Yeah, absolutely. This is a mix of genres, but some people like, oh

my God, I would have never thought this. This just works. It makes sense. So there is a massive payoff

when you get the wheels done right. Absolutely. Yeah. So typically, I mean, I like to start from

characteristic of the car. Like what is that? Like what is the spirit of the car? Are you trying

to create something aggressive? Is it a motor sports look? Is it a luxurious look? Is it a

sporty look? And based on that, it'll help you narrow down the styles and choices, right? And

there's function, there's performance. And we're talking about like wheel math. Like I truly believe

I have friends in this industry that I consider like wheel savants, right? You tell them the car

that you have and their minds just like, it's like beautiful minds, like numbers just rotate.

Can I get those emails to those people? Because I just can't do it. I'm serious. I can't. I rely on

online. Again, I've been doing this for almost 20 years and wheel math is something that I struggle

with. I use, luckily I use like online, no, they're great tools now with like wheel offset calculators

and stuff. And I'm slowly starting to understand that. Now, here this year for the SEMA show,

for example, I built five personal SEMA cars. And then I've also managed five other cars for

this booth itself. So you can imagine managing wheel math for 10 different cars. Like I have to

remember what tire size or what wheel with what offset. I mean, there's a massive spreadsheet

that goes into it. So I understand it. But I think when you start with what the ultimate look is

that you're going for, then it becomes easy. Yep. So here's the thing. I do it old school, right?

And everybody laughs at me because and I don't find it to be so strange late at night, you're

scrolling, you're looking, I go down the rabbit hole so deep, I'm literally grabbing a car that

I'm interested in. I don't even own these cars yet. I'm like, I like to own that car. Maybe we'll

buy that car. But okay, now what do I do with that car? And I'm literally taking pictures of wheels

and then Photoshop in the wheel onto the car to see what everybody's like, you know, there's a

simpler way to do that. I'm like, there might be, but this is my way. Leave me alone. Give you a

funny piggybacking off that story when I started this. And I was a young auto enthusiast. And

again, it's not that long ago, but it feels like it's long ago. Before like, I understood how

to use Photoshop, I would again go on the internet print a profile picture of a car,

let's say I was building a Civic at that time, right? And I would go through these magazines

that were out at some and I would cut out the wheels and just keep the body and I would slide

that cut out like a paper doll over different wheels to get the idea. But that's the same concept

with Photoshop now, right? So now we have better tools to be able to visualize this. Now, of course,

here at Vorc Center, as a creative director, I have a whole art team behind me. So we can visualize

how this looks with 3D artwork with 3D renders, we can get some very hyper real pre visualization

stuff. So we're pretty good about it. Now, very rarely do we get surprised by the wheels anymore,

because we can see something so true to form inaccurate now. Yeah, so here's the thing,

AI works crazy, right? So I like AI. And the reason why is because with the new technology,

right, I can go ahead and do all the stuff I've been clipping and taking pictures of and posting

and, you know, taping together. I mean, I can remember going back to magazines, right? And

looking at magazines and cutting pictures of rims out and trying to put it on the car to kind of

get the idea. And that's going back old school. But it worked. I mean, so now with AI technology,

I can say the car, I can say the wheel, like I can shout your guys' name and be like, all right,

that's what I want to do. And I put it together and it gives me a little bit. Now it's not perfect,

but it helps me with some of that math. Do you guys have something set up that can kind of give

us an idea as far as laying the car out ahead of time? Yeah. So again, like I said, it's kind

of the marriage of both, right? I think AI is an incredible tool for what I call previs. So I always

tell my team, let's not be afraid of AI, right? Let's figure out how to use it as a tool, right?

So I use it as previs because I don't want to spend our artists like six hours of their day

doing a hyper realistic render just to realize it's not going to work. AI can whip this out in

five minutes and we realize very quickly, let's not go down this rabbit hole. Let's pivot now.

Maybe we'll try a different style of wheel. Maybe we'll do motorsport mesh. Maybe we'll do a

five spoke. Maybe we'll do a fork design. And once AI gives us something that's not accurate,

but it gives us enough to say, there's something here. Then I go, Hey, I can go to my artist and

say, Hey, Paolo, can you do a hyper realistic render using a specific wheel, a specific car?

And then we get something more true to point. And again, it really minimizes the surprises

that happen now with all the previous now. Right. So this bill here behind us,

inspiration, where'd it come from? I mean, did you start kind of, well, you knew what wheel

you wanted to use and you've picked the car? Yeah, this one's a little bit different because

this is a more of a comprehensive bill. This is actually a new sort of brand for us called

CTR Classic Tuning Restoration. So the idea behind it is we were studying Gunther Works as a sister

company of the brand and they're building these high end $2 million porches. But I recognize

that these clientele are doing two things. Yes, they're buying a beautiful car and a machine.

Yes, there's a tangible asset that they're buying. But the second thing they're going through is an

experience that white glove experience to be able to sit down with a design consultant and

custom tailor a one of one car, right? Right. And that's what we love as car people. You don't want

I don't want somebody to have the same thing. Exactly. Women don't want to go to prom and

see if they're the same dress. Nobody wants the same dining room. Guys don't want the same car.

Right. Absolutely. Cars and coffee, right? So Gunther provides that experience for clients.

And I realized that's half the magic. And so we wanted to create that opportunity through CTR

with other applications outside the 993 and we're able to do that and we're launching this with a

408. So again, same philosophy. We can sit down and we can highly configure and customize. And so

we do have application specific 458 magnesium wheels that we have on this car. Now what's really

great about this is this. We want to stay within the design language of the vehicle itself. What

we want to do is for our consumers, we don't want you to know where OEM starts and where CTR

begins. Now there's a time and place for you to modify a car where it's outrageous. It's obnoxious

but in a good way, right? Right. But there are certainly cars where you want it to feel like,

I know this feels like a special edition variant, right? But not quite sure where to

finger point that. And that also carried our wheel design. We studied the evolution of

some of the wheel designs in front Ferrari. We look at the evolution of wheels from Italian

exotic cars. And that's how we derived the wheel design that we arrived at today.

It's very cool as I walked. I took a look at the different setup. I see inspiration

with inside the cars, but the inspiration on the side of the wheels, like the wheels go perfectly

with the car. I mean, it is astounding to me how you can take something that's already so beautiful

within the design of the car and accident so well with your guys' wheels. I mean, it is absolutely

beautiful. And you guys have done a great job of it. If you guys are looking for that white glove

service and you want that setup, this is it. And if they do, where do they find you? At CTRDesign.com.

All right, guys, you heard it here. I love it. You guys know wheels are 100%. Just one of those

things that I wish I could did good math on, but maybe I now have the connection to where I can

get the math done for me. We're going to find out and we'll talk to you soon.

You're listening to Dave Palach on Let's Talk Cars Radio. Dave will be right back.

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Hey guys, if you can't tell, I have definitely found out where the party is. This place is packed.

Where am I, you ask? I'm in Roxas Fosgate's booth and I am hanging out with Wayne Connolly,

Vice President of New Product Development. So Wayne has got tons of stuff here in the booth for us to

see. And if you can't hear me, I'm sorry. That's probably a good thing, right? Because your guys'

product is just off the hook. This is insane, man. I don't even know where to even start.

Yeah, there's a lot of product. There's a lot of categories. We have motorcycle, marine, automotive,

all kinds of offerings. Anywhere your lifestyle brings you for audio, we'll follow you there.

So we were talking a little before the camera got turned on and I am 100% an old school audio guy.

I mean, it's been a while since I've had to put audio into anything. And you were telling me,

as I look, I feel a little bit hot on my own, just a little bit, because everything's changed so much

in technology. It's crazy from where we were as far as building boxes inside our garages to

trying to put as many speakers where they didn't fit into a car. It's really changed now. Now

everything is really kind of like product placement as far as being made for that vehicle.

Yeah, everything is application specific. It's kind of gone are the days of, you're in my,

I'll call it childhood, where you just made universal product to kind of power separated

everything. Now the vehicles have gotten so integrated. The systems have gotten so much better.

There's more speakers. The speaker placement is better. So the OEM and the aftermarket world

have really evolved. Even now people shop for speakers and products being used to look up

what's a six and a half. Yeah, right. Now they're looking up what's for my 2023 Ford F-150. So

this line kind of new speakers shows that change really well. It's no longer a good,

better best offering. Now we have three different segments that are focusing on fitment as opposed

to just power handling to separate them. So our big segments for this whole show has really been

based around the amateur guy, right? Yeah. So the guy who's just starting out has no clue and

is trying to figure out where to start at. So if you're giving an advice, let's just say he just

completely came out of nowhere, right? He's like, look, I got myself a project car. Let's just say

because the new up and coming thing or has been for a little bit is a Miata, right? So everybody's

customized Miata and he just picked one up because you they're so customizable right now. And he was

like, I want something that sounds good. It's easy for me to go ahead and put and he has never done

it before. Where would you tell him to start at? Yes. So I think for that guy, the first thing

you're going to want to learn is or be educated enough as to what type of speaker system do you

have? Do you have a coaxial where the tweeter is in the center of the speaker? Do you have a component

where the tweeter is separate? Or do you have a three way where it's got a larger driver in the

bottom of the door, mid range and a tweeter? So our line represents that exact consumer in essence.

First thing, let's figure out what you have in the vehicle. Then we have size off rings.

Not only that, we have things like this woofer ring that lets you put our speaker into over a

hundred different applications. As you can see, the tabs are just make you just break it off. If

you have a GM or if it's a Mazda, you just break off the types that you need. They're also universal

or flippable. So it changes the mounting elevation. Like I said, as the application has gotten so

specific and honestly really individualized, the product offering or replacement has to follow

it. So for the guy going in his driveway trying to do a speaker change out, this is the line for

you. It comes with plug and play connectors. We know you don't have a bunch of crimp connectors.

It comes with all the screws to mount everything. It cuts to the cutout template. Everything is

very installation focused on this whole new line for that DUI guy. You want him to have everything

in his box. So if you could put Legos together essentially, you could probably figure this out.

Absolutely. Let's just say that I get to a stopping point where I'm just like, I'm not really sure

what to do. Videos, stuff like that to take me along? Yes. Rockford are probably our largest

strength is our marketing department. So you'll see with, for example, with our Harley Davidson

kits or any of the application specific stuff that we do, we have a video installation video.

We have an unboxing video. So if you want to know what's in the box before you even get the

product, you can look that up. Absolutely. You can see how we've done the installation,

what tools you need, everything the DIY guy needs honestly. So I'm sitting here and you guys haven't

seen it, but we're going to show it to you. Tell me a little bit about this awesome display vehicle

you guys have. Where did the concept come up from? I mean, how'd you guys start off and how'd you

know that's exactly what you want to do? It is obviously an ice cream truck. Yes. Okay. Tell me

about it. I mean, the page on mine is crazy, the setup inside of it, everything you guys have.

Absolutely. This one actually is owned by Mr. Cartoon. So being an artist or being a tattoo

artist, you have somebody that has a whole different skill set than myself, which is

representative, but we can definitely help them with the tune. So we started off kind of in the

early planning phases with them on what would be place where and what speaker equipment. But

the artistic design of this is definitely a no to him. It is definitely over the top and it stands

out. And let me tell you, it's working on the marketing side of things because this booth is

just packed with people and they love it. So, you know, like I said, with being old school punch,

it always meant something to somebody. And it was funny because, you know, as a kid and when I was

building cars, it was ironic, right? Because you're like, I just see some of the packs that punch

and it fit hand in hand. Absolutely. So with going into that, everybody wants that deep down base.

I'm one of those guys that are like, okay, I want base, but I want clarity. I want to be able to hear

everything that's being said. But when I want to get your, I know, attention, I want it to be there.

Where do we go from there? Yeah, I mean, Rockford's all about full content audio. We provide an

experience and there's always a moment where you want to listen to your stereo loud or you want

to turn that thing up and enjoy it. So we always start off with the speakers, but then we always

end up in subwoofers too. Absolutely. Rockford's always been doing for amplifiers that are made

for power than what they're rated for and subwoofers that could handle more power also than what they're

rated for. So typically we move everyone into the punch woofer lineup, depending on the vehicle

once again, it's got an application specific. So we now have subwoofers that are less than four

inches thick for those smaller applications. And they're working smaller enclosures. You and I

used to have to get like two cubic feet out of a box. Usually woofers are working at like 0.3,

half a cubic foot of airspace now, which is much, much smaller than anything we ever had before.

Yeah, it's crazy. So you know, I tell you guys, I've had a lot of different cars that you guys

can joke me. One of my favorite cars that I built, and it was a car that wasn't important to anybody

else. I had a Chevy Cavalier. I put four 15s in the trunk, put as much power to it as I could,

because we didn't really know what we were doing. I mean, we were just trying to build power. We

tried to build sound and stuff like that. So to watch the full evolution, everything come all the

way around from guys just trying to figure it out in their driveway. You know, like kids like me,

you got a couple dollars, you bought something, you got a couple dollars, you bought something else,

and you had to try to figure out this really simplifies everything. I mean, it's right down to

the last little thing that you need. I don't have to worry about it anymore. It's going to be in the

box. And if it is in the box, you got a box for it. My first set of speakers was installed in a

driveway in an 86 Camaro. The guys made me reminded me of that when I was doing the interview,

and they're like, why is punch important? And I was telling them, it's legendary. It's part of my

childhood. It's the legacy. It could almost be a brand of its own, even though it's underneath

Rockwood Fosgate. So the question I ask everybody, because people want to know when they're buying,

warranty, what are we looking like, warranties? We actually made the warranty. So the material

selection on these, a lot of speakers at this price point will have like a butyl rubber surround

that'll break down over time in the sun. They'll have a cotton spider instead of a Nomex spider,

and all those things lead to premature failure. We're so confident in the materials that we selected,

the assembly process, and the procedures that we use. We actually gave everybody another whole

year warranty. So these all come with a two year warranty, regardless of whether you put them in

your driveway, or you get them installed by an authorized dealer. Well, that can cover you guys,

just for, hey, you never know, things happen. I can tell you that you can make the best product on

earth. But when you have somebody who's willing to stand behind what they're making, that's when

you know you're buying the right product. Before we get out of here, you got anything else you

want to touch on? I just want you to enjoy the booth. Take it in. There's a lot of things around

here. If you are at SEMA, please come and see us. And if I wanted to find it to buy it, where would

I go to? Rockfordfossgate.com. You can get to any one of our dealers or the dealer locator from there.

Hey guys, I've given you every reason to make sure you put the best product in your vehicle.

I believe in it. I've had it. You guys know I won't talk about something unless I completely

believe about what it is. We got two project cars we're building. As you guys know, we got the bad

amp, and we got white noise. Neither one of them have stereos in them yet. So you might want to

keep an eye out. You never know what's going to happen, and we'll talk to you soon.

You're listening to Dave Palach on Let's Talk Cars Radio. Dave will be right back.

Hey Dave. What? Hey Dave. What? I've got a secret. What are you, 12? No, I'm just excited to announce

Liberty Transmission is headed to the future in Biodilorian, did you? No, but we did get a brand

new building. That's right people. Liberty Transmission is moving to 3041 Holland Road to better

serve the community. Check out our website for updates or give us a call at 757-233-3131. That's

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That's NapaBDGHRVA.com. Talk to you soon.

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JF Whitlow and Sons have been serving Hampton Road since 1949. Residential and commercial.

You can always count on JF Whitlow and Sons to get to you fast and get the job done right the

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Welcome back to Let's Talk Cars Radio, your automotive specialist. Now back to your host, Dave Palach.

Hey guys, we're hanging out here at SEMA and I am with Trent from Center Force. Trent man,

it is good to see you sir. Thank you. I appreciate you. So I'm taking a look at all the different

products you guys have set up and there's a good display here this year of a bunch of

different new stuff, right? Oh yeah. So I know that if you're in the car world this should be

no big huge surprise to you guys but they are the leader in clutch setups. Been around for 43 years.

So yeah. 1982. Yeah, okay. So I'm gonna do the math real quick. A quick math guys. So tell me

about some of the new products you guys have going on, the kind of product line, the different levels

and stuff. Yeah, so basically you know Center Force, the whole founding principle behind it

is increased torque capacity without sacrificing pedal effort. So that's basically what the whole

that's what Center Force is built on. And so early on what sets us apart from everybody else

is you'll see here like the centrifugal weights right here. This is something you'll only ever

see on a Center Force clutch and it looks kind of strange but the whole concept behind it

is that these weights act as a function of RPM. So as RPM increases those weights spread out and

they pull up on the fingers of the diaphragm and add clamp load at speed. And we do that because

it's a way to increase clamp load without increasing pedal effort. So the whole thing is

light pedal feel but more holding capacity. That's our old principle behind it. And we do a lot of

other stuff too. So we have basically different like many different clutch companies. We have

many different levels of clutch. Basically from one step above like a part store replacement

clutch that you could walk in and buy at any your local part store all the way up to like full

blown race stuff. And so and it all all those differences are basically centered around the

the design of the clutch disc itself. How many clutches there are discs in some cases. And then

also the friction material and everything. So this is a good example here. This is our new

line of clutches for 1.6 and 1.8 liter Miata's. Those Miata's being huge right now. Yeah,

yeah, I mean they're just they're they're a budget track car. Yeah, they're so I tell you

right there entry level if you're trying to get into the sport and then you can go as wild as you

want with it right to the killer Miata's I think is what they call them right. Yeah, exactly.

Exactly. I mean yeah there's crazy guys are even put out and LS is yeah. Yeah, so anyway,

but this is a good example of like the different levels of clutch that we offer. So like right

here is our center force to that is a full face disc on both sides. It's organic friction material.

Again, this is mild performance upgrades. So you've got you know intake and exhaust, maybe a cam

or something like that. But you still want something to daily driver. You don't want

something that's going to be like an on off switch, right? Right. It's a great choice for that.

Take can also take a lot of abuse. Okay. Next step up is our dual friction. And this is one of the

things that you mentioned it before we started our dual friction that that's probably our most

popular line. 100%. That's what I know you guys. Yes. One of the biggest things people ask for

all the time. Exactly. So the so with the dual friction, it's a full face disc on one side just

like the standard here, the center force to but you'll notice that the friction material on this

side is segmented. Well, we do that for a couple of reasons. One, it's it increases torque capacity.

So it's kind of a difficult concept to muster. But best way it's always been explained to me is

imagine somebody standing on your chest in a pair of sneakers versus like a pair of high

heels. So with with, you know, the sneakers, the load is going to be spread out and all that,

you know, kind of evenly and it's not going to hurt as bad. You know, a pair of high heels,

all that pressure on one very small concentrated point that ups the actual, you know, pressure

that's being applied. And so basically the same principle applies here. So elephant and high heels

kind of thing, right? Yeah, yeah, 100%. Because when you say this first thing, I think I'm like,

I just picture an elephant and high heels. Don't call me crazy, guys. I don't know why that is,

but it's just what I thought of. Right, right. So, so then the next thing, next step up from that

is our DFX. So this is a more traditional, like racing style clutch, a paddle style is what it's

commonly referred to. But the key difference other but you know, that same principle still

being applied. That's why we have these smaller pads because that's a higher, you know, higher

concentration of pressure. But this is also a completely different material. So this is,

this stuff is all organic. This is serometallic. So it's a much more aggressive friction material.

And so basically it's because it's much more aggressive, it's going to grab that flywheel

a lot harder. Okay. You know, but the tradeoff is they're aggressive, you know, you, you, you're

not going to just slip away that's going from a go pulling away from a light. It's more like an

on off switch. So really more of a dedicated track sort of an application. And then there's some

other stuff we do too. So like we have our billet steel flywheels right there. So that that's a

basically a one step up from a stock replacement. It's SFI certified. So which is important for

certain sanctioning bodies. And then we also have our low inertia. So you'll notice that the difference

there was seen a lot earlier. There's all this weight that's been removed from the outside

weight reduction. Yeah. And it's strategic that all the way around the outside that that lowers

the amount of inertia. And what that in turn does is it allows the engine to rev quicker

because it's got less weight. It's trying to get moving. So the result is a much quicker

revving engine, which is something you want on a track, absolute track car or whatever,

tradeoff. Once again, you know, because everything's about balance is it's much easier to stop

because there's there's not as much inertia. The engine is not going to have that weight to

tend to walk to keep running. So it's actually easier to stop. So that you know, and then there's

also an aluminum version if you want to really get into it. But yeah, that's that's basically the

quick and dirty rundown of what we do here. So we do a segment called Hey Dave. So Hey Dave is

where our listeners get an opportunity to call into us and ask us questions. One of the biggest

questions I get all the time is Hey Dave, if it was you and you're driving this car and let's say

it's not my street car all the time, but I am sometimes daily driving to work. Can I put a race

clutch in it and how long is it going to last? A difference if I just want standard clutch,

the benefits, the non benefits of it and stuff. What would you suggest for somebody that has that

going on? Some of it's a toy, but it's a toy that every once in a while they drive to work or they

drive their grocery store or whatever it is. I get I get that question a lot where it's you know,

the it's a guy that's got a pretty dedicated race car or track car or something. But I still want

load up you know the wife and go get ice cream on Sunday. Totally understand. I want a couple of

those. You're right. I hear you. But with that you know you could get away with a Cerro Metallic

again and it really depends on power level. You know if you're in if you're north of like

600 foot pounds of torque in terms of your engine, you're pretty much going to be stuck with a more

aggressive clutch because you just you have that. However there is a bit of a hack is you can in

certain applications say like an LS or a Bible Mustang or something like that. Certain applications

there is a twin option. So a twin disc and I've got a couple of them that we can show you but

a twin disc instead of just like it implies instead of one disc you got two. And what that does is it

doubles the amount of friction surface you have available. So as a result, there's a lot more

holding capacity, but you can also back off on the aggressiveness of the friction material itself.

So you kind of get the best of both worlds. You have that 900 foot pounds of holding capacity,

but it's still organic friction material. There's just a lot more of it. Okay and as a result,

you know it's not going to be as super grabby and some of those going to be very very streetable.

RSST is a great example of that. It's called that's a solid street twin. But it's an entry level

twin disc good for 925 foot pounds of torque just depending on the application. But organic

friction material still very streetable. It's going to be a little bit more aggressive than a

single disc, but it's a perfectly livable start. So I'll give you two options right. So we have

two different toys at two different levels. I have a 650 horsepower toy that 100% wasn't built

really to be a daily driving car, but it's what we do with it. And then we have a capable of 1200

horsepower that is a 100% looker. It's more you open the hood and you kind of go oh and it probably

shouldn't be street driven because it really was, but we put a crazy race motor inside a street car

in those setup as those applications. Give me the hack for it to set it up so I can still kind

of make it right. And so once again that tipping point typically from like a single disc versus

getting into the twins is right about that 650 right about that that first example that you had.

So at that point I would want to have a conversation in terms of like what are you really

doing with the car? Is it is it really more dedicated track or you know are we putting

you know 500 to 1000 miles a month on the street? Absolutely. And that would you know if you're if

it's more street you know and not quite as dedicated track I'd probably stick with a single but

but definitely like a dual friction you know something that's going to be a little bit more

aggressive. Now that 1200 horse example that you are solidly in twin territory. I mean there's you

just can't build well you could build a single disc but you couldn't you'd need a linebacker's

left leg to actually ride the clutch you know what I mean? So with that you would saw that you'd

be in twin territory but like our dyad which is our high end twin right but the organic version

is good for 1,300 foot pounds of torque. Again I'm using like LS example. Everybody uses that as

like the level right. But you know but so we have the DS which is organic that would be perfect

for that application where it's mostly street like you said largely a show car but you want to be

able to drive it a little bit and you want to be able to get in and it's not going to blow the

clutch off. So but we also then have that same clutch we have it available in an XDS which is

same clutch but serametallic. That one is very aggressive 1600 foot pounds of holding capacity

you aren't going to you you aren't going to blow through the clutch on that but it's pretty on off

switching. So uh same same but not so same same. Exactly yeah so it's all about trade-offs so you

know you just like many things if you want to go one direction you sometimes got to give up something

on the other 100% yeah. So before we get out of here you have this setup that's over here

that is the new Ford Mustang setup correct? Yeah well that's the uh this is the dark horse so

dark horse is for those that aren't familiar uh dark horse is a special racing package that

Ford released for the Mustang and they actually it's kind of like the old Irox series if people

are familiar with that where it's it's kind of a spec class race car. They're technically not supposed

to be driven on the street I know people do but they they have a there there's you know they're

built to be abused essentially and the factory clutch in those things is kind of borderline

and so that is the biggest thing I hear right this second and with somebody in the family that

owns one it's uh he's not happy with the clutch setup that. Yeah so with that you know again and

again if you've if you've you know added a forced induction with a supercharger on or

something like that you know you're way beyond what the stock clutch because it's really borderline

just in a in a factory absolutely and so that that is our dyad that's our high end twin twin

disc and again I have it available as a DS which is the organic and the XDS which is a pretty much

full-on dedicated race stuff perhaps and so you know for something that's driven on the street I would

definitely go to the DS route but you've got 1300 foot pounds all the capacity you like I said the

the clutch is going to take and with that you know it's going to take a lot more abuse as well

because there's just better components in it there's better friction material

it's not cheap right yeah you know you gotta play some yeah yeah horse power is never cheap

toys are not cheap so guys I guess that kind of answers all the questions the last question I have

for you is warranty warranty okay well standard warranty for centerforces one year from the

date of purchase so if you have a you know within that year there's really not a mileage limit on

it either and within that year if you have any issues give us a call we'll happily run you through

the process we'll inevitably you know we'll have you have you check a few things just make sure

after you know everything's up to snuff and everything and then from there if we determine

there's something wrong with it pull it out send it to us we'll evaluate it make sure that you know

yep okay well I mean because at the end of the day as much as we'd like to tell you that we're

a hundred percent perfect every single time you know mistakes happen we're all human at the end

and we'll stand behind yeah I answer that all the time you guys heard on the show a bunch of times

it's not when there is a problem it's how you handle it in the end exactly and that is what

makes the best customer service and the best companies just like you guys Trent thank you very

much for your time sir we're gonna go ahead and get out of here you guys listen up stuff coming soon

you're listening to Dave Palach on let's talk cars radio Dave will be right back

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welcome back to let's talk cars radio your automotive specialist now back to your host

dave philots

hey guys there should be no surprise here at semen that we find ourselves a bunch of different

types of rigs one of the ones right behind me is richest rig we have here and i'm standing here

with albert albert this is a pretty nice machine you gotta hear buddy yeah this is a really nice

build all thanks to the guys from adrenaline uh just really nice unique build and great partner

for us to introduce a new light into the market space all right so let's talk a little bit about

that new light if you guys can't see right here behind me this setup on this thing is actually

pretty cool i was looking at the way that it functions and the fact that you guys have it set

up there's a bunch of different ways you can put this amount this right yeah absolutely you know

we're rigid industries we've been in the market space for a very long time we're pioneers and just

bringing new features to the marketplace one of the things we did in the last couple years is we

showcase the way to switch between two different color tones with our oem partner to yoda so some

of you guys are lucky enough to get that in your platform where you can switch between white and

amber while we wanted to bring that tech and elevate it even more to the aftermarket side of

things so we came out with phoenix so we're introducing phoenix which is at about a five and

a half inch size and then phoenix xl the bigger brother which is around a little bit over six

close to seven inches this new unique product does really well for us because not only do we bring

the feature of being able to go between white and amber we actually get five different color tones

to select from that's going to help you through different visibility and all sorts of weather

elements so really excited for this it's pretty awesome so i was taking a look so i see that you

guys have a couple of different options for this so you can actually run it on a standalone button

on itself you can actually integrate in the vehicle or you guys in this like in this vehicle you guys

actually have it hooked up to a pad right yeah so what we do is we try to do it with switch logic

which keeps it really simple where you have a solution right out of the box there's a lot of

builds that do have you know more intricate items and accessories where you do need a switch panel

things like that it's going to be able to fall into both so out of the box it's a three wire system

you got your common ground and then you got your power for the light to power on and then a momentary

side where you can select and scroll through the different color tones if you hold that guy for three

seconds you even get a really cool feature of backlighting all right so for the amateur guy

right that's just starting out and we've been talking about that a lot today because it's come

up in a lot of conversations for us recently and he wanted to buy a setup like this average install

time for him to try to figure out himself yeah so everything that we provide we try and provide

a harness that's going to give you a plug-and-play system I would say a good you know knowing your

location and depending where it's going to go you always got to make sure you're prepped there

have your route for wiring and things like that that's the most kind of intricate piece of it

but you know a couple hours it's all universal you bracket just find a nice spot where you're

going to be able to bolt and have your hardware on there and then the harness provides you leads

to the battery and then leads to the light and then leads to a switch so it's pretty cut and dry

it just depends on where exactly you're going to mount it and just making

you know the right preparation to run that wire through there okay so for everybody to ask me

because of one of the big questions here at SEMA all the different stuff that we've been covering

you guys have a lifetime warranty okay you guys are USA made you're out of Gilbert Arizona right

we are at a Gilbert Arizona okay since 2006 that's correct see I did a little research

here proud of me huh I know you guys this product because I was talking before we got on camera

so we live out in the country and with it being a lot of different like open land area

it gets really dark at night right I like to run something that's going to illuminate everything

in front of me that I can see big time because of deer and all that kind of stuff that run out

in front of us all year long so if I wanted to do a setup what would you suggest just do some

smaller lights maybe do like a bar light what would be your suggestion on somebody like that

absolutely I mean first and foremost I always like to say you know look at the real estate you

got left and that's either going to lead you towards a bar or towards pods with the bar

you can only get up and down tilt but maybe it's it's in a really good location and straight

forwards the application you're going to need it's going to be super easy with pods you do get

some versatility not only tilt up and down but also you know shift them left or point them right

so you get a little bit more about that when it comes to selecting which light for rigid

you know we have a variety because we put light where it's needed so I would just say kind of

understand what kind of lighting you're lacking whether it's spread or extra distance and we have

an OPTIQ for a light that's purpose built for that type of application so if you have really

nice headlights that give you some nice spread but you need some more distance a pair of spots

you just got to kind of pick what size that you like and then go with that route with the new

phoenix what I like about this is you can buy the light and then you can buy extra additional

accessories to change the lens and change your beam pattern so very versatile and you can kind of

build it to your needs that's kind of cool so what we're going to do guys we're going to go ahead

and go over and I'm going to show you exactly what they have on the board all right so here we have

a closer look at phoenix right here you can see the phoenix light in our connect style so another

option that's going to be available for the phoenix pod is going to be that you'll be able to connect

this into different lengths like a 20 inch 30 inch 40 inch and 50 inch to kind of simulate the light

bar sizes but this will give you independency with different optics within itself if you want to go

ahead and customize that and then here's a closer look of it by itself and then it's bigger brother

the phoenix xl a little bit of a closer look here as well I'll try and show you what it is

with the different color tones that we do here you can see there we're starting off with the

hundred percent amber and you can see that in the image down low and then we start to scroll

through all the different color tones that are available so depending on the element that you're

dealing with you know if you're doing a desert run and you're at the front of the pack then dust

and elements are not an issue for you you can run white all day long as soon as you get into

the back of the pack or you got some dust coming up you want to get it yourself into a warmer color

that's going to give you that visibility and not get that bounce back amber is always going to give

you the best out of all but depending how thick that that element is you can select between those

five different color tones and get exactly the color tone you're needing all right guys so that's

going to round out all of our coverage here at rigid and all of their setups so one thing I know

for sure if you need something you can find it here but if you need lights we're going to

www.rigidindustries.com all right guys you guys stay tuned I got a lot more to cover for you

hey guys this is Dave again so we're hanging out with warrior witches and this is Greg we him and

I were talking a little bit off camera and we're having a conversation so if you guys have never

heard of them they debuted in 2004 and this is their debut here at SEMA you guys got a lot of

big setup here man you can't miss this thing right yeah we definitely do you cannot miss

hellboy back here this is one of our influencers rick murphy okay he's uh he's wrecker rick on

youtube if you've seen him there this is his dodge 5500 it's uh it's got rear steer I mean the thing

is just it's set up to go anywhere to recover anything it's got five warrior winches wrapped

around it so yeah it is massive I've noticed as we were walking up I could see it hovering over

everything from far away and I was like that's got to be it right there so tell me a little bit

you guys are debuting your two-in-one wireless and remote winch as well right yes so all of our

witches now come with a two-in-one wireless remote okay and this is the first time we've done that

you know most of the time you have to buy a wireless separately this one everything's just packed

nice nice and neatly together and it literally comes with every single which we sell all right

and what separates you guys from everybody else when it comes to this setup warranty quality of

the build and and the way we back our winches we are just so excited we're all a group of passionate

guys about these winches we're family owned we've been family owned for 28 years and we're going to

remain that way we just really enjoy making sure people have gear that they can be confident in

when they're on the trail okay so as far as the different sizes you guys have available and the

different strengths what do you guys have out there that's going to be available to the public

so available to the public you can start as low as 2 000 pound for your little power sports

go all the way up to 66 000 pound in our hydraulic winches wow 66 100 pounds all right that's cool

what can you tell me about this setup as far as you know you have a lot of different setups for

the amateur guy right and then you got to have the guy that's just totally completely max extreme

if you were going to say amateur what range would he want to be in and then the guy that's just way

out there what range where do you want to be in sure so our amateur our entry level winches we

call it is our brand new Sentinel winch we just debuted it this morning no I've seen it before

today we've got him on the back side over here hi you want to walk around there and take a look yeah

we go take a look hey guys so we're going to show you some of these wenches he's going to walk us

through so show us what you got yeah so this is our what we consider our entry level winch it's our

Sentinel winch brand new just debuted this morning about nine o'clock when the show opened so these

guys are ip67 rated metal casing they come in synthetic rope or steel cable they come in sizes

of 8 000 10 000 and 12 500 pounds okay so for the guy who's just getting involved right dumb it down

for him a little bit what should he be looking for so he knows what he's buying is something great

he's the biggest thing he wants to look for in a winch is going to be the word if you're you're

going to see a lot of value winches out there but they're going to say 90 day warranty at two year

warranty that doesn't give me or anybody else any confidence that they're going to perform when they

need it to the biggest thing about a winch is you want it to perform when you need it but you

don't necessarily know when you're going to need it yeah the worst thing to be is out on the trail

find out you need something the first time you go to use it or maybe you played around with it at

home and now this is when you really need to find out it's not what you need right that's exactly

right you you don't want it to uh to just fail on you on the trail one over second and you guys

have once again a five year warranty on these on the Sentinel winch yes we have a five year warranty

on the electrics on the internals the metal the gearing all of its lifetime warranty and that's

across every winch we sell awesome so if somebody wanted to grab one of these where they can be

looking for them at they're going to go to warrior winches.com okay now do you guys sell

anything through any other vendors or anything like that if somebody wanted to find it we do

we've got extreme terrain we've got american trucks both those you know e-tailers basically

at extremeterrain.com americantrucks.com we are in talks with some others at the moment we've got

some mom and pop shops that are around if you go to our website and you don't want to buy directly

you want to kind of see it in person there's a dealer locator you can go uh you can go see who's

near you all right let's shout out that website it's a warrior winches.com all right guys well

we got everything covered here if you guys need any more information or you want something that's

actually a great product and it has a great warranty this is where you're going to find them

Greg thank you much for your time i appreciate it sir and we'll talk to you guys soon

hey guys so you're no stranger to vinnish air if you're building a hot rod i'm hanging out here

with rick love here in vinnish airs booth how's it going buddy it's doing great grab it having a

good show second day good crowd nice day outside it's all good the booth is crowded very crowded

which tells you that they're building a great product right well we like to think so yeah

so as you guys know what i've talked before i have a vinnish air system on our project the bad

am which is our 77 trans am i had the compressor and i'm getting ready to start moving to the

internal components which rick just told me should be a pretty easy install for us we make a gen five

sure fit kit for that for that trans am those fire birds bolt-in system heat cool defrost even

includes a new electronically controlled control panel so keep that factory look kind of mimics the

factory look on that and everything gives you modern technology with kind of like a factory look

okay so you guys were found it in 1976 so you guys had a long time to perfect this and get it right

yeah we've been doing this for a while yeah absolutely so i can tell you guys i like the setup

so one of the things i know and if you look at the big setup here in the belt drive system

gives you a couple different choices and you know if you guys want to go something that's you know

little subtle they got it if you want something that goes wow you guys have it i mean you have

everything you've thought it all out from the control panels that you put inside the car

should the setup underneath the engine you have the complete package everybody needs no matter

what it is yeah and and people need to understand that air conditioning is a system you know just

like brakes is a system you got to use the right master cylinder to match up to the components that

you're using to the calipers and all of that it's the same way with air conditioning you've got to

have the right size heat exchangers you got to have the right evaporator inside your car and then

you got to have a large enough compressor and condenser to move the refrigerant and to take

the heat away so it comes down to matching components to get the right performance absolutely

so here's one of the things so with all the different people that we have that listen to the

show and i have people that are amateurs i have people that have been doing this for a long time

let's just take it through let's say i'm an amateur and i'm just starting out and i found you guys

online and i stump because everybody stumbles across you i mean just at some point you're

going to stumble across them unless you're sleeping underneath a rock you're going to definitely

stumble across them so guys late at night he's laying in bed doing the deep dive he's he comes

across you he goes okay i think that's what i want to do but he's a little intimidated right

where does he start well the first thing is on our website you can type in what car you have you

know and we've got over 180 sure fit kits and a sure fit kit is a system designed specifically

for a vehicle okay so whether it being it it is a complete system a bolt-in condenser in front of

the radiator the inside of apparatus kit with controls all the lines and hoses compressor

compressor bracket in your case you've already got a compressor and brackets so we can supply all the

other parts for the system but it becomes a bolt-in at that point once you find that we have a sure

fit kit for your car we have the instructions all online so you can look through the entire

installation process and think okay this is exactly what's involved with this so that's the first

place to start okay so i noticed as i was searching around a little bit i find a lot of video showing

me how to put your guys the stuff in as well so i don't feel lost i feel like the best thing about

videos not tell you about everybody's a youtube warrior right i mean to a certain degree but

it has its advantages because you feel like there's a buddy with you in the garage you can literally go

to one of the videos you can click on it you can stop it and you can look at it what they're telling

you and then go back and reference it and it's almost like you're playing off of somebody with

you like hey what do i do next what would you do and stuff like that so you guys have a lot of that

out there and a lot of that reference um was that something that was kind of pre-thought so

they're just kind of calculated on its own and came around well again we've been around for

almost 50 years so you know the things have changed right regression and it's been a progression and

you know the old days when you brought out the chilton man you'll decide to figure out how to

take a dash apart or something like that that's long gone and people are video centric and you

learn best when you can see somebody doing it really cool a couple years ago a father and son

was doing an installation in a camaro okay and he sent me a picture from the shop and he was doing

this with his son and he took a picture of his son at the toolbox watching the video of the install

watching billy doing the install and then relating that to what he was doing in the car and that was

really cool to see because it told us that those videos were very very helpful as they were doing

this so that was kind of cool so i told everybody you know when you're building cars and stuff one

of the biggest things that you could do to help yourself out is to put a tv in the garage that

you can connect so you can actually sit right next to the car and kind of look at the car and

look what they're doing back and forth i mean everybody's like well i got my phone it is great

when it's on a bigger screen you guys just there and look at you can reference it so if you guys

haven't thought about that that's a little helpful tip because i do i messed around with my phone and

i have the tv i just haven't had time to install it yet it's out there i just haven't had time to

make it work yet but now i need to say it i'm like i mean probably go i get around to doing that

just a little bit especially with these new installs we're getting ready to do as you guys know

we have white noise as well which we're going to put a finish air system in and we're excited about

doing that a lot of different projects coming up and these are the guys that you're going to

definitely want to get if you had to single out one product you want to talk about today what would

it be man i'll tell you we're we've got so many new products that seem to this year we're really

excited about it we're kind of moving you know we've always been classic car us-based cars and

trucks and everything and now we're kind of venturing into some other areas we're debuting

here it seemed a brand new bolt-in sure-fit kit for the 240 260 280 z cars they're coming up in

popularity quite a bit right now absolutely yeah and the price tags are going through the roof on

them it's crazy but it's good though it's something else yeah a lot of passion with those cars yeah

everything else you know and guys start to do some engine swaps in them and all of that i mean they

timeless styling you know great cars they're lightweight great performers and you're seeing

the aftermarket have suspension upgrades available now engine upgrades available and you know our

climate control system is a great addition to that if you're going to be driving the vehicle so

we're real excited about that we've talked to quite a few people here that oh my gosh you're

doing this yeah yeah and we're at uh we're at ls fest and when we were at ls fest we saw the rise

of the 240 the 280 z's out of nowhere for it just seemed like i saw a lot of people restoring them

and now i'm really seeing big power being put into them and i'm seeing a lot of money being

dropped into these cars which is cool so it means you guys are right on target you're keeping with

that flow all right guys well i think we have everything we can cover here it is one of those

things if you guys need an ac for your car vintage air is the place and i can personally put my stamp

on it because i wouldn't have bought it you guys know i'm real picky about the stuff that i buy

and i do my deep dyes late at night i'm on there looking and i'm reloading all research and stuff

and every time as i'm researching comes right back to one place and that's going to be you guys

rick thank you for your time very much appreciate it we're gonna go ahead and get out of here guys

and we'll talk to you soon well guys it looks like our time here in vagus has finally come to an end

the sima show 2025 was absolutely awesome it was something for everybody it was a great time

hey i hope you guys have got enough of that indreddling i was telling you about

we're gonna go ahead and get out of here but as the sign says come back soon

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Our SEMA 2025 Recap

About this episode

Chevrolet Camaro

supercharger

roll bars

SEMA

horsepower

Vorsteiner

wheels

JDM

Aston Martin

wheel offset

tire size

car customization

Civic

Gunther Works

Porsche

custom tailor a one of one car

Porsche 993

Ferrari 458

Magnuson Moss Act

Audi 100

OEM

aftermarket

Ford F150

Mazda Miata

Mazda MX-5 Miata

coaxial speaker

Chevy Cavalier

Rockford Fosgate

Center Force

clutch

centrifugal weights

Ford Mustang

Cadillac Optiq

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