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Peter Vardy sells final dealerships, Vertu profits dip, and EV consideration hits record high – with Danny Bond, episode 258

Peter Vardy sells final dealerships, Vertu profits dip, and EV consideration hits record high – with Danny Bond, episode 258

Car Dealer Podcast May 15, 2026 67 min
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About this episode

Dealership consolidation and EV buyer intent take center stage as the hosts recap Peter Vardy’s exit—selling the last retail sites to Van Mosel and moving his “car money” to Itochu—then dig into Vertu Motors’ results, where “revenue was up 1.5 to 4.83 billion pounds but profits were down.” EV consideration is rising fast, with Kazoo data suggesting “next car so 24 percent of buyers are expecting their next car to be an ev,” while dealer margins are squeezed by ZEV policy, cyber fallout, and shifting used values.

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Technical Too Afraid to Ask
Car

Volvo 850 T5R

"basically, I bought a Volvo 850 T5R from auction late January, [116.6s] and I broke every single rule going, despite the fact that the number of buyer's guides"

This is a Volvo 850, but the “T5R” version is the faster, turbocharged one. It’s the kind of older car that can be fun, but it also means you should be extra careful when buying it used.

Concept

buying a used car at auction

"and I broke every single rule going, despite the fact that the number of buyer's guides [121.6s] and how-to guides that I've written over the years of how to buy a used car, [125.7s] particularly at auction, I broke all of the rules."

Auctions can be risky because you may not know the car’s full history. If you don’t check carefully, you can end up overpaying or buying a car with hidden problems.

Car

Mazda Cx5

"The golden age of petrol SUVs. [240.2s] What? What was it? [243.1s] Master CX-5. [244.8s] Oh, okay, right, now all is revealed, yeah, fair enough."

The Mazda CX-5 is a popular small SUV from Mazda. Here, it’s mentioned as the specific SUV they drove on a launch event.

Concept

leasing

"people going social media with a little bit like a leasing company would say, we can get this car at this price"

Leasing means you pay to use a car for a fixed time instead of owning it from day one. You usually return it at the end, unless you choose to buy it.

Concept

finance brokers

"answering phone calls, getting clients requirements, working with finance brokers and just placing them."

A finance broker helps you get the money to buy or lease a car. They connect you with lenders and handle parts of the process so it’s easier to get approved.

Concept

EV

"loads of JLI stuff, which was brave for the first year doing lots of evokes and things like that."

EV stands for electric vehicle. It’s a car that runs on electricity stored in a battery instead of using petrol.

Term

DPF issues

"The problem was is I was sourcing lots of evokes for probably recruiters that didn't do that many miles, [594.6s] so it wore DPF issues and stuff."

DPF is a filter on many diesel cars that catches soot. If it gets clogged or can’t clean itself, the car can start acting up and you may see warning lights.

Term

residuals

"Then because we was doing the finance led stuff, I was seeing the residuals were really strong on Mercedes, so we had two years of just doing out and out Mercedes Benz..."

In car deals, “residuals” are what the car is expected to be worth later on. If that expected value is high, the monthly cost can be lower; if it’s low, the monthly cost goes up.

Car

Mercedes-Benz E-Class

"so we had two years of just doing out and out Mercedes Benz, A-classes, E-classes, CLA's, JLA's, JLI's, that sort of stuff."

The Mercedes-Benz E-Class is a bigger, more “executive” Mercedes than the A-Class. In this story, it matters because the expected resale value used in financing got worse, changing monthly payments.

Car

Mercedes-Benz A-Class

"so we had two years of just doing out and out Mercedes Benz, A-classes, E-classes, CLA's, JLA's, JLI's, that sort of stuff."

The Mercedes-Benz A-Class is a smaller Mercedes that many people buy as a daily car. Here it’s brought up because the dealer’s finance deals worked better when the car’s expected future value was strong.

Car

Mercedes-Benz Cclass

"Benz, A-classes, E-classes, CLA's, JLA's, JLI's, that sort of stuff. For whatever reason, one day, the finance company has decided that they didn't like the E-class anymore, didn't like the C-class anymore, they didn't like the JLI, so the residuals got so low on them that that kind of monthly"

The Mercedes-Benz C-Class is a smaller luxury car designed for comfort and everyday driving. Dealers and lenders pay attention to it because the price to finance it and its resale value can change over time. The podcast mentions it as part of a set of cars the finance company became less interested in.

Car

Tesla Model Y

"then the last quarter of last year, I sold a couple of Tesla Model Ys and I [640.0s] thought, this is easy, this feels too easy... [656.5s] and it's working really well."

The Tesla Model Y is an all-electric SUV/crossover. Here it’s the example of an EV the dealer found easier to sell and service because there were fewer problems after delivery.

Concept

pivot to all EV

"it's probably 35 [648.3s] Teslas sat out there at the moment, so it's just made a pivot now to pretty much all EV [656.5s] and it's working really well."

A “pivot” means changing what you focus on. In this case, the dealer shifted from selling mostly non-EVs to focusing on electric cars because it was working better for their business.

Concept

used car market

"whereas now not only are there [1023.9s] you know worldwide economic reasons for growing interest in EVs but there are more EVs [1031.1s] being pumped into the used car market and more customers are actually seeing them as a viable [1035.9s] alternative to a petrol car"

The used car market is where people sell and buy cars that aren’t new. The hosts are saying more electric cars are now showing up there, which changes how dealers price them and how buyers view them.

Car

Tesla Model 3S

"...sla situation where you know used values of Tesla Model 3s and Model Ys pretty much halved overnight didn't ..."

The Tesla Model S is an electric car that runs on batteries instead of gasoline. The episode mentions it because the prices people pay for used Teslas can change quickly. That matters because it affects how much the car is worth later and what financing looks like.

Term

part exchange

"I know where my part exchange is at when I look at my part exchanges it's three litre diesel, two litre diesel"

Part exchange is when you trade in your old car at the dealership and use it to reduce the price of the new one. They’re saying they can see what kinds of trade-ins they’re getting.

Term

EV consideration

"it's just made people think about EVs again but I don't think that when diesel prices come down that they're going to stop thinking about it"

This means how many people are actually thinking about buying an EV. The host is saying the interest is sticking even if diesel gets cheaper.

Concept

fuel saving calculator

"because I think that they've they'll have already started to look like Tesla have got a they've got a fuel saving calculator on their website we're going to well me first I'm going to develop something similar"

It’s a tool that estimates how much cheaper (or more expensive) an EV could be to run compared with a petrol or diesel car. The idea is to help sales staff explain the cost difference using your own situation.

Company

Octopus Energy

"just cross comparison explaining about octopus energy on a night and"

Octopus Energy is an electricity company. They’re brought up because the price of electricity at night can affect how cheap it is to charge an EV.

Term

in-house warranty claims

"lent on doing everything possible not to pay on warranty on their own in-house warranty claims [1206.9s] that the warrant is expired too quickly"

Some dealers offer their own warranty instead of using the car maker’s warranty. A warranty claim is when you ask them to pay for a repair because the car broke down while covered.

Term

heating modules

"run where I sold two of us a certain type of car lost £7,000 on them and that was because [1220.4s] both of the heating modules failed and it main dealer only part and they won't cover it"

A heating module is part of the car that helps make and control the heat for the cabin. If it fails, fixing it can be expensive—especially if warranty coverage doesn’t apply.

Term

proxy

"when I'm at BCA when I'm looking at my proxy like I never [1302.5s] bid live in the hall"

A proxy bid is when you set a maximum bid ahead of time and the auction system bids for you. That way you don’t have to be there bidding in real time.

Term

paint bills are just astronomical

"that's the reason for getting [1344.5s] this new place was my my paint bills are just astronomical at the moment because the Tesla [1350.7s] anybody who knows Tesla is the paint quality on the Tesla"

“Paint bills” means how much money the dealer spends repainting cars to get them ready to sell. They’re saying Tesla cars can require more work, so the repainting costs add up fast.

Term

auction prices

"built would it be sustainable if the if the auction prices keep going the same way I don't know"

Dealers sometimes buy cars at auctions where people bid against each other. The “auction price” is the final amount the car sells for, and it affects whether the dealer can make money.

Company

BCA

"um but yeah the more people are just starting to see the definitely seeing the Tesla book especially [1377.0s] on BCA ... ... at least I can't as much as yeah I pay a bit more with BCA ... I know that if I win 10 cars that day chances are I'm going to have 10 cars with me in the next four to five days"

BCA is a company that runs car auctions for dealers. Dealers use it to buy cars, and the timing of paperwork and delivery affects when the cars can be put into stock.

Company

motorways and car wow

"customers saying motorway have offered me this and I have that problem all the time but from buying [1402.0s] from motorway I'll be honest I don't buy as much as I should do because I can't control ... [1446.4s] the issue with motorways and car wows is it's plagued by dealers that are offering 1100 pound over what they're willing to pay"

Motorway and Carwow are websites that help people get offers for their car. Dealers can end up bidding for cars, and that can make pricing and timing harder to manage.

Term

stock

"from buying [1402.0s] from motorway I'll be honest I don't buy as much as I should do because I can't control when I'm going to have a car in stock because I can hit the and say I've won that car"

“Stock” here just means the cars the dealer has ready to sell. If it’s hard to control when cars arrive, it’s harder to plan sales.

Term

documents

"it took 13 days to get in because they were uploading the documents and then there were then it had to be on their terms"

“Documents” means the paperwork needed to legally move a car from the seller to the dealer. If that paperwork takes time, the car can’t arrive quickly.

Term

social media

"So moving on to social media because of course we had you on our our panel as a social media guru really obviously you said you [1498.1s] you started off selling cars pretty much entirely on social media"

Social media is the online platforms people use to post and interact. In car selling, dealers use it to find customers and promote cars.

Brand

LinkedIn

"I think most people would be [1503.3s] surprised to hear LinkedIn really yeah but how about now"

LinkedIn is a website/app mainly used for professional networking. The host is saying it can even be used to find car buyers or leads, which surprises people.

Company

Vertu

"and adjusted profit before tax fell from 29.3 million to 24.5 million so tough times but you ... outlook does look quite good the first two months of the next financial year are starting to look better for virtue"

Vertu is a car dealership group. The episode uses its results to show how EV rules and supply problems can impact dealer profits.

Concept

ZEV mandate

"11 element has been um of course the the zev mandate you know the the car manufacturers who are slashing um new electric car prices um which is in turn makes it difficult for for the for the car dealers concerned ... Robert Forrester ... about the zev mandate he says the zev mandate is distorting volumes margins and channel mix for new car and commercial vehicles"

A ZEV mandate is a rule that pushes car companies to sell more zero-emission vehicles, usually electric cars. For car dealers, that can change what cars they can get, how many people want them, and how much profit they make.

Company

JLR

"also virtue you know was a was a big um partner to JLR and of course JLR had its big cyber attack um September October last year and virtue took a big hit from that particularly from surface revenues"

JLR is Jaguar Land Rover. The episode says JLR had a cyber attack, and that kind of disruption can affect how cars get built and delivered to dealers.

Concept

cyber attack

"yeah I mean the cyber attack one yes I've forgotten about the cyber attack one is interesting and it's with with JLR but of course they were insured for quite a substantial amount"

A cyber attack is when hackers disrupt a company’s computer systems. If that happens to a carmaker, it can slow down orders and deliveries, which can hurt dealer sales.

Term

channel mix

"he says the zev mandate is distorting volumes margins and channel mix for new car and commercial vehicles alongside elevated discounting"

Channel mix means where sales come from—like individual customers versus business/fleet buyers, or different selling routes. If that balance changes, a dealer’s profits can change too.

Term

elevated discounting

"he says the zev mandate is distorting volumes margins and channel mix for new car and commercial vehicles alongside elevated discounting and potential non-bev supply constraints"

Discounting is when dealers sell cars for less than usual using deals or incentives. If discounts get bigger, dealers often make less profit on each car.

Term

non-bev supply constraints

"he says the zev mandate is distorting volumes margins and channel mix for new car and commercial vehicles alongside elevated discounting and potential non-bev supply constraints"

Non-BEV supply constraints refers to shortages or limited availability of vehicles that are not battery-electric vehicles (BEVs). If manufacturers prioritize BEVs or face production/logistics issues, dealers may struggle to source enough non-electric inventory, affecting overall sales mix and profitability.

Car

Porsche 959

"...e out i haven't i i've not had enough coffee it's 959 54 in the morning it's not kicked in yet but i wa..."

The Porsche 959 is a very old, very special sports car made by Porsche. It’s known for being rare and for having advanced technology when it was built. The podcast mentions it by name as a standout model.

Concept

ICE car

"of course naturally that's dropped the number of people considering an ice car down from 47 percent to 45"

“ICE car” means a regular gas or diesel car (not electric). They’re comparing how many people are thinking about those versus electric cars.

Concept

leapfrog from petrol to electric

"kazoo worked out that quite a lot of people are um intend to sort of leapfrog um from petrol to electric whereas you know up until now it's been very much a ... baby steps towards pure electric whether that's a mild hybrid or a full plug-in hybrid"

They mean some buyers are skipping the in-between options and going straight from a gas car to an electric car. Instead of starting with a hybrid first, they’re jumping to full EVs.

Concept

plug-in hybrid

"whether that's a mild hybrid or a full plug-in hybrid"

A plug-in hybrid can run on electricity, but it also has a gas engine as backup. You can charge it from a plug, and it can cover some trips without using petrol.

Concept

mild hybrid

"whether that's a mild hybrid or a full plug-in hybrid"

A mild hybrid is a car that has a small electric assist, but it still mainly runs on petrol. It’s not usually something you can drive like an EV for long stretches.

Term

home wall box

"prize parity um and you've got the you know you've got a home wall box you know you've got the right lifestyle for an e v what you know the the the risk of switching to an e v just suddenly gets a lot"

A home wall box is a special charger you mount at home for an electric car. It makes charging easier and usually quicker than using a normal plug.

Term

insurers

"what's letting evs down in the cheaper end of the market is the insurers are still putting quite a high cost of my no recent look at my my son's learning to drive at the moment"

Insurers are the companies that sell car insurance. The point here is that EVs can cost a lot more to insure, which discourages buyers.

Term

charging

"hopefully if the insurers one day kind of you know take the foot off the gas in terms of the charging so much for it it might open that market up to even the first time buyer"

Charging is how you refill an electric car’s battery by plugging it in. If it becomes less expensive or less of a hassle, more people may consider buying an EV.

Term

hybrids

"with evs and hybrids um it's lotus actually some news from lotus this week where they are scaling back"

Hybrids are cars that use two power sources—an electric motor and a gasoline engine. They’re often used as a middle step between gas cars and fully electric cars.

Concept

pure electric future

"smelt the coffee a little bit really and has realized that that a very aggressive push to wards a pure electric future perhaps isn't quite right considering um you know where the market is"

A “pure electric future” means a company wants to sell only electric cars. The point here is that the market may not be ready for that shift yet, depending on price and demand.

Brand

Geely

"they are owned by geely and in china at the moment there there's a big push on on hybrid technology"

Geely is mentioned as the parent company of Lotus, which frames why Lotus’s strategy is changing. The segment suggests Geely’s influence and experience in China’s market could be driving Lotus’s shift in direction.

Concept

hybrid technology

"there there's a big push on on hybrid technology which is why in the uk we are starting to get quite a few uh chinese plug-in hybrids appear"

Hybrid technology means the car uses two kinds of power—usually gas and electricity. The discussion is about how that trend is affecting what’s being sold in different markets.

Car

Lotus Esprit

"...ation that it's going to be the the return of the esprit um and uh yeah it's just it's quite interesting i..."

The Lotus Esprit is a sports car made by Lotus, known for being fun to drive. The podcast mentions it in connection with a possible “return” of the Esprit name. That kind of talk matters because it can signal new interest and new models coming to market.

Concept

embrace heritage

"with the whole type 01 um announcement it's this kind of desire to sort of go back to basics and sort of embrace heritage"

“Embrace heritage” is a strategy where a brand leans on its historical identity—design cues, driving feel, and core engineering values—to guide new products. In this segment, it’s used to explain why Jaguar and Lotus are being discussed as trying to “go back to basics” rather than fully abandoning what made them distinctive.

Car

Porsche 911

"you'd sit in it and it was 9 11 ish in its interior put it that way and the way that it drove and and so on even though it's an SUV"

The Porsche 911 is Porsche’s most famous sports car. Here, the speaker means the vehicle still felt like a 911 in how it looks inside and how it drives, even though it’s an SUV.

Brand

Jaguar

"because at least Jags are big and luxurious and whatever and sticking a enormous battery under the floor and it'll still be big and luxurious and quiet and fast and all"

Jaguar is being used as a comparison point. The speaker says Jaguar can put a big battery under the car’s floor and still keep the car feeling luxurious and quick, while they’re less sure Lotus can do the same for a sports-car brand.

Car

Lotus Evora

"the lease went off sale you know cars like the Evora and what have you disappeared as well so it was a very sudden shift towards electric"

The Lotus Evora is a sports car made by Lotus, designed to feel agile and fun to drive. In this discussion, it’s mentioned as one of the cars that went away when Lotus shifted quickly toward electric models.

Concept

private equity

"it strikes me a little bit as like when uh what's the word private equity buys a buys a brand like a fashion brand or something like a luxury brand and then you find suddenly it's all not quite as nice"

Private equity is when investment firms buy a business and try to change it quickly to make it more profitable. The speaker is using it as a metaphor for how a brand can lose its “feel” after that kind of ownership change.

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